This document contains questions from an executive director regarding search engine optimization (SEO) and social media marketing for their company. The questions cover the company's current involvement with SEO and social media, how SEO can increase profits, low-cost SEO strategies, maximizing organic traffic, hiring in-house vs outsourcing, evaluating SEO contractors, defining social media, determining the most effective social media platforms, security risks, and legal liability for employee social media use.

1. Search Engine Optimization / Social MediaMark JuelichExecutive DirectorAmerican Warehouse SystemsToyota-Lift of Minnesota

2. A few questions before we begin.Is your company currently involved in SEO and/or Social Media?

3. Do you mainly use in-house resources or do you contract out marketing efforts?

4. What is your knowledge level with SEO?

5. What is your knowledge level with Social Media?What is SEO?Has the definition changed over the last few years?

6. How can SEO increase my bottom line?

7. Can SEO be done for little or no cost?What are the least expensive ways I can optimize my site?

8. How do I maximize organic traffic to my site?Are there any tips or tricks?

9. Should I hire in-house SEO or contract to an outside company?

10. Isn’t SEO / SEM just a money racket?How can I avoid bad SEO contractors?

11. What is Social Media / Social Networking?

12. If my customers aren’t allowed to use Social Media why bother?

13. Blogging is only valuable if someone reads it, right?Is there any other value to social media?

14. How can a time sink like Twitter add to my bottom line?Who cares what I’m doing right now?

15. There are a million Social Media sites. Which ones are the most effective?