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SEOcial Media Awesomeization, BRO.!
                           Travis Wright!
               SEO & Social Media Consultant & Trainer!
                          Norton / Symantec!
                            us.norton.com!
                             @teedubya!




#21B	
                         #smx	
                     @teedubya	
  
Search	
  and	
  Social	
  are	
  Bros	
  




                                             h$p://leesmallwood.com/	
  
#21B	
                       #smx	
                               @teedubya	
  
BRO	
  is	
  the	
  new	
  SEO…	
  	
     BUSINESS	
  RELATIONSHIP	
  OPTIMIZATION	
  




#21B	
                                              #smx	
                    @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
h$p://leesmallwood.com/	
  
#21B	
     #smx	
                          @teedubya	
  
h$p://leesmallwood.com/	
  
#21B	
     #smx	
                          @teedubya	
  
h$p://leesmallwood.com/	
  
#21B	
     #smx	
                          @teedubya	
  
NAVIGATE	
  THE	
  CORPORATE	
  SILOS,	
  BRO.	
  




                       Image	
  credit:	
  Bonkers	
  World.	
  

#21B	
                               #smx	
                        @teedubya	
  
SOCIAL	
  IMPACTS	
  SEARCH,	
  BRO.	
  




#21B	
                  #smx	
              @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
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#21B	
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#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
LINK	
  BUILDING	
  2.0	
  
           Social	
  Sharing… 	
  	
  




#21B	
                                          #smx	
            @teedubya	
  
SOCIAL	
  SIGNALS	
  AFFECT	
  RANKINGS	
  	
  
  •    Facebook	
  Fanpage	
  Likes	
  
  •    Facebook	
  shares	
  
  •    Twi$er	
  followers	
  
  •    Tweets	
  including	
  your	
  brand	
  or	
  a	
  link	
  to	
  your	
  website	
  
  •    Google+	
  “have	
  you	
  in	
  their	
  circles”	
  	
  
  •    Slideshare	
  Views	
  
  •    YouTube	
  Views	
  
  •    Pinterest	
  Re-­‐pins	
  
  •    Tumblr	
  Reblogs	
  
  •    Authority	
  and	
  Influence	
  of	
  those	
  “Bros"	
  sharing	
  your	
  content	
  
  	
  
  Resource:	
  Google	
  Ranking	
  Factors	
  2012	
  -­‐	
  Searchmetrics	
  
#21B	
                                                                     #smx	
       @teedubya	
  
ACTIVITIES	
  TO	
  INCREASE	
  BRO	
  
   1.  Develop	
  Guest	
  PosUng	
  Strategy	
  
   2.  IdenUfy	
  Influencers	
  
   3.  Use	
  Blog	
  OutReach	
  Tools	
  
           •    GroupHigh	
  &	
  Buzzstream	
  
   4.  Use	
  Gmail	
  Plugins	
  
           •    RapporUve	
  &	
  Yesware	
  
   5.  Use	
  Data.com	
  /	
  Jigsaw.com	
  	
  
   6.  Connect	
  with	
  Journalists	
  
       •  Help	
  a	
  Reporter	
  Out	
  [HARO]	
  	
  
       •  MuckRack	
  
   7.  Acquire	
  Author	
  Accounts	
  
#21B	
                                            #smx	
     @teedubya	
  
SOCIAL	
  SIGNALS	
  

                                         Ma$	
  Cu$s	
  has	
  repeatedly	
  said	
  that	
  quality	
  
                                         content	
  is	
  key	
  to	
  Google	
  rankings,	
  and	
  Bing’s	
  
                                         Duane	
  Forrester	
  reminded	
  marketers	
  that	
  “all	
  
                                         SEO	
  ranking	
  signals	
  revolve	
  around	
  content	
  of	
  
                                         some	
  kind”	
  at	
  SMX	
  Advanced	
  2011.	
  




  Ma$	
  Cu$s	
  -­‐	
  Google	
  	
  
#21B	
                                                                 #smx	
                                     @teedubya	
  
SOCIAL	
  SIGNALS	
  




  Duane	
  Forrester	
  -­‐	
  Bing	
  
#21B	
                                    #smx	
     @teedubya	
  
 Content	
  CreaOon	
  Ecosystem	
  
            V.	
  -­‐	
  Videos	
  
            I.	
  -­‐	
  Images	
  
            T.	
  -­‐	
  Text	
  
            A.	
  -­‐	
  Audio	
  
            L.	
  -­‐	
  Links	
  



#21B	
                                #smx	
     @teedubya	
  
#smx	
     @teedubya	
  
Search	
  is	
  more	
  than	
  …	
     GOOGLE	
  &	
  BING	
  




#21B	
                                                   #smx	
              @teedubya	
  
TwiQer	
  Trends	
  &	
  Search	
  




#21B	
                     #smx	
     @teedubya	
  
TwiQer	
  Trends	
  &	
  Search	
  




#21B	
                     #smx	
     @teedubya	
  
TwiQer	
  Trends	
  &	
  Search	
  




    Hashtags!
           !http://hashtags.org/ | http://tagdef.com/!
           !!
#21B	
                                        #smx	
     @teedubya	
  
#21B	
     #smx	
     @teedubya	
  
Pinterest	
  now	
  allows	
  for	
  Pins,	
  Boards	
  and	
  Pinners	
  to	
  be	
  searched...	
  	
  
               It’s	
  a	
  great	
  way	
  to	
  find	
  influenUal	
  content.	
  

                                               #smx	
                                      @teedubya	
  
Pinterest	
  now	
  allows	
  for	
  Pins,	
  Boards	
  and	
  Pinners	
  to	
  be	
  searched...	
  	
  
               It’s	
  a	
  great	
  way	
  to	
  find	
  influenUal	
  content.	
  

                                               #smx	
                                      @teedubya	
  
Pinterest	
  now	
  allows	
  for	
  Pins,	
  Boards	
  and	
  Pinners	
  to	
  be	
  searched...	
  	
  
               It’s	
  a	
  great	
  way	
  to	
  find	
  influenUal	
  content.	
  

                                               #smx	
                                      @teedubya	
  
#smx	
     @teedubya	
  
#smx	
     @teedubya	
  
Brands	
  who	
  have	
  a	
  Tumblr	
  are	
  gelng	
  some	
  love	
  from	
  Tumblr.	
  	
  
                                                    	
  
                            RESOURCE:	
  h$p://brands.tumblr.com	
  
#21B	
                                          #smx	
                                     @teedubya	
  
REPURPOSE	
  CONTENT.	
  
   Don’t	
  be	
  Afraid	
  to… 	
  	
  




#21B	
                                      #smx	
               @teedubya	
  
Norton	
  Blogs	
  




                                                      41	
  

#21B	
                           #smx	
     @teedubya	
  
Norton	
  Blogs	
  




Repurposing	
  content	
  in	
  other	
  shareable	
  formats	
  can	
  create	
  great	
  results!	
  
                                              128,851	
  Views	
                                   42	
  

#21B	
                                               #smx	
                             @teedubya	
  
SOCIAL	
  SHARING	
  OPTIMIZATION.	
  
   Also	
  consider… 	
  	
  




#21B	
                                #smx	
               @teedubya	
  
Anatomy	
  of	
  a	
  Share	
  Snippet	
  

                                       A


A.  Share Blurb!                             B
B.  Title!                                       E
C.  Description!                                           C
D.  Image!
E.  URL (Title link)!
                        D

#21B	
                      #smx	
                   @teedubya	
  
1               8               9
Structured	
                OG:Title!    Hashtags!
                                                         Twitter /
                                                       Retweetable!

Social	
                2               7              10	
  

Sharing	
                  OG:

                        Description!
                                        Share Blurb
                                        for FB & G+!
                                                        Document

                                                              & Track!

Formula	
               3               6
                                                                  Presentation - SlideShare

                                                                            !http://yseo.us/sssf!
                                           UTM
                        OG:Image!                                              SSSF Worksheet

                                         Variables!                            !http://yseo.us/sssfw !
 Dana	
  Lookadoo	
  
 @lookadoo	
            4               5
                                                                      Facebook Open Graph: 

                                                                                        http://ogp.me/!

                         OG:Type!        OG:URLz!                  Wordpress SEO by Yoast

                                                       http://wordpress.org/extend/plugins/wordpress-seo!

#21B	
                                      #smx	
                                 @teedubya	
  
Author	
  Rank	
  




By	
  integraUng	
  social	
  and	
  search	
  into	
  your	
  content	
  with	
  rel=author	
  tag,	
  
             you	
  can	
  gain	
  more	
  visibility	
  for	
  all	
  of	
  your	
  content.	
  
                                                  	
  
                        RESOURCE:	
  h$p://bit.ly/rel-­‐author-­‐resource	
  
                                                                                                     46	
  

#21B	
                                     #smx	
                                        @teedubya	
  
Open	
  Graph	
  www.ogp.me	
  	
  	
  
                         UnMetric	
  www.unmetric.com	
  
                         Percolate	
  www.percolate.com	
  	
  
                         Social	
  Bro	
  www.socialbro.com	
  	
  	
  	
  
                        HARO	
  www.helpareporter.com	
  
                     Muck	
  Rack	
  www.muckrack.com	
  	
  
                    GroupHigh	
  www.grouphigh.com	
  	
  
                   NeedTagger	
  www.needtagger.com	
  	
  
                  Buzzstream	
  www.buzzstream.com	
  	
  	
  
               Union	
  Metrics	
  www.unionmetrics.com	
  
           SimplyMeasured	
  www.simplymeasured.com	
  	
  	
  
#21B	
                #smx	
                                @teedubya	
  
Travis Wright!
           SEO & Social Media Consultant & Trainer!

                                   @teedubya!
               travis_wright@symantec.com!
              http://linkedin.com/in/teedubya!




#smx	
                              @teedubya	
  

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SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)

  • 1. SEOcial Media Awesomeization, BRO.! Travis Wright! SEO & Social Media Consultant & Trainer! Norton / Symantec! us.norton.com! @teedubya! #21B   #smx   @teedubya  
  • 2. Search  and  Social  are  Bros   h$p://leesmallwood.com/   #21B   #smx   @teedubya  
  • 3. BRO  is  the  new  SEO…     BUSINESS  RELATIONSHIP  OPTIMIZATION   #21B   #smx   @teedubya  
  • 4. #21B   #smx   @teedubya  
  • 5. #21B   #smx   @teedubya  
  • 6. h$p://leesmallwood.com/   #21B   #smx   @teedubya  
  • 7. h$p://leesmallwood.com/   #21B   #smx   @teedubya  
  • 8. h$p://leesmallwood.com/   #21B   #smx   @teedubya  
  • 9. NAVIGATE  THE  CORPORATE  SILOS,  BRO.   Image  credit:  Bonkers  World.   #21B   #smx   @teedubya  
  • 10. SOCIAL  IMPACTS  SEARCH,  BRO.   #21B   #smx   @teedubya  
  • 11. #21B   #smx   @teedubya  
  • 12. #21B   #smx   @teedubya  
  • 13. #21B   #smx   @teedubya  
  • 14. #21B   #smx   @teedubya  
  • 15. #21B   #smx   @teedubya  
  • 16. #21B   #smx   @teedubya  
  • 17. #21B   #smx   @teedubya  
  • 18. #21B   #smx   @teedubya  
  • 19. #21B   #smx   @teedubya  
  • 20. #21B   #smx   @teedubya  
  • 21. #21B   #smx   @teedubya  
  • 22. LINK  BUILDING  2.0   Social  Sharing…     #21B   #smx   @teedubya  
  • 23. SOCIAL  SIGNALS  AFFECT  RANKINGS     •  Facebook  Fanpage  Likes   •  Facebook  shares   •  Twi$er  followers   •  Tweets  including  your  brand  or  a  link  to  your  website   •  Google+  “have  you  in  their  circles”     •  Slideshare  Views   •  YouTube  Views   •  Pinterest  Re-­‐pins   •  Tumblr  Reblogs   •  Authority  and  Influence  of  those  “Bros"  sharing  your  content     Resource:  Google  Ranking  Factors  2012  -­‐  Searchmetrics   #21B   #smx   @teedubya  
  • 24. ACTIVITIES  TO  INCREASE  BRO   1.  Develop  Guest  PosUng  Strategy   2.  IdenUfy  Influencers   3.  Use  Blog  OutReach  Tools   •  GroupHigh  &  Buzzstream   4.  Use  Gmail  Plugins   •  RapporUve  &  Yesware   5.  Use  Data.com  /  Jigsaw.com     6.  Connect  with  Journalists   •  Help  a  Reporter  Out  [HARO]     •  MuckRack   7.  Acquire  Author  Accounts   #21B   #smx   @teedubya  
  • 25. SOCIAL  SIGNALS   Ma$  Cu$s  has  repeatedly  said  that  quality   content  is  key  to  Google  rankings,  and  Bing’s   Duane  Forrester  reminded  marketers  that  “all   SEO  ranking  signals  revolve  around  content  of   some  kind”  at  SMX  Advanced  2011.   Ma$  Cu$s  -­‐  Google     #21B   #smx   @teedubya  
  • 26. SOCIAL  SIGNALS   Duane  Forrester  -­‐  Bing   #21B   #smx   @teedubya  
  • 27.  Content  CreaOon  Ecosystem   V.  -­‐  Videos   I.  -­‐  Images   T.  -­‐  Text   A.  -­‐  Audio   L.  -­‐  Links   #21B   #smx   @teedubya  
  • 28. #smx   @teedubya  
  • 29. Search  is  more  than  …   GOOGLE  &  BING   #21B   #smx   @teedubya  
  • 30. TwiQer  Trends  &  Search   #21B   #smx   @teedubya  
  • 31. TwiQer  Trends  &  Search   #21B   #smx   @teedubya  
  • 32. TwiQer  Trends  &  Search   Hashtags! !http://hashtags.org/ | http://tagdef.com/! !! #21B   #smx   @teedubya  
  • 33. #21B   #smx   @teedubya  
  • 34. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  • 35. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  • 36. Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...     It’s  a  great  way  to  find  influenUal  content.   #smx   @teedubya  
  • 37. #smx   @teedubya  
  • 38. #smx   @teedubya  
  • 39. Brands  who  have  a  Tumblr  are  gelng  some  love  from  Tumblr.       RESOURCE:  h$p://brands.tumblr.com   #21B   #smx   @teedubya  
  • 40. REPURPOSE  CONTENT.   Don’t  be  Afraid  to…     #21B   #smx   @teedubya  
  • 41. Norton  Blogs   41   #21B   #smx   @teedubya  
  • 42. Norton  Blogs   Repurposing  content  in  other  shareable  formats  can  create  great  results!   128,851  Views   42   #21B   #smx   @teedubya  
  • 43. SOCIAL  SHARING  OPTIMIZATION.   Also  consider…     #21B   #smx   @teedubya  
  • 44. Anatomy  of  a  Share  Snippet   A A.  Share Blurb! B B.  Title! E C.  Description! C D.  Image! E.  URL (Title link)! D #21B   #smx   @teedubya  
  • 45. 1 8 9 Structured   OG:Title! Hashtags! Twitter / Retweetable! Social   2 7 10   Sharing   OG:
 Description! Share Blurb for FB & G+! Document
 & Track! Formula   3 6 Presentation - SlideShare
 !http://yseo.us/sssf! UTM OG:Image! SSSF Worksheet
 Variables! !http://yseo.us/sssfw ! Dana  Lookadoo   @lookadoo   4 5 Facebook Open Graph: 
 http://ogp.me/! OG:Type! OG:URLz! Wordpress SEO by Yoast
 http://wordpress.org/extend/plugins/wordpress-seo! #21B   #smx   @teedubya  
  • 46. Author  Rank   By  integraUng  social  and  search  into  your  content  with  rel=author  tag,   you  can  gain  more  visibility  for  all  of  your  content.     RESOURCE:  h$p://bit.ly/rel-­‐author-­‐resource   46   #21B   #smx   @teedubya  
  • 47. Open  Graph  www.ogp.me       UnMetric  www.unmetric.com   Percolate  www.percolate.com     Social  Bro  www.socialbro.com         HARO  www.helpareporter.com   Muck  Rack  www.muckrack.com     GroupHigh  www.grouphigh.com     NeedTagger  www.needtagger.com     Buzzstream  www.buzzstream.com       Union  Metrics  www.unionmetrics.com   SimplyMeasured  www.simplymeasured.com       #21B   #smx   @teedubya  
  • 48. Travis Wright! SEO & Social Media Consultant & Trainer! @teedubya! travis_wright@symantec.com! http://linkedin.com/in/teedubya! #smx   @teedubya