SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)
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My presentation for SEO for Social Media Managers at SMX - SMM in Vegas. Without seeing it live, you miss out on some of the awesome sauce, but enjoy, regardless. This is one of 4 presentations by the panel. This is more high-level as the other ones are more tactical, by request.
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SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)
- 1. SEOcial Media Awesomeization, BRO.! Travis Wright! SEO & Social Media Consultant & Trainer! Norton / Symantec! us.norton.com! @teedubya! #21B #smx @teedubya
- 2. Search and Social are Bros h$p://leesmallwood.com/ #21B #smx @teedubya
- 3. BRO is the new SEO… BUSINESS RELATIONSHIP OPTIMIZATION #21B #smx @teedubya
- 4. #21B #smx @teedubya
- 5. #21B #smx @teedubya
- 6. h$p://leesmallwood.com/ #21B #smx @teedubya
- 7. h$p://leesmallwood.com/ #21B #smx @teedubya
- 8. h$p://leesmallwood.com/ #21B #smx @teedubya
- 9. NAVIGATE THE CORPORATE SILOS, BRO. Image credit: Bonkers World. #21B #smx @teedubya
- 10. SOCIAL IMPACTS SEARCH, BRO. #21B #smx @teedubya
- 11. #21B #smx @teedubya
- 12. #21B #smx @teedubya
- 13. #21B #smx @teedubya
- 14. #21B #smx @teedubya
- 15. #21B #smx @teedubya
- 16. #21B #smx @teedubya
- 17. #21B #smx @teedubya
- 18. #21B #smx @teedubya
- 19. #21B #smx @teedubya
- 20. #21B #smx @teedubya
- 21. #21B #smx @teedubya
- 22. LINK BUILDING 2.0 Social Sharing… #21B #smx @teedubya
- 23. SOCIAL SIGNALS AFFECT RANKINGS • Facebook Fanpage Likes • Facebook shares • Twi$er followers • Tweets including your brand or a link to your website • Google+ “have you in their circles” • Slideshare Views • YouTube Views • Pinterest Re-‐pins • Tumblr Reblogs • Authority and Influence of those “Bros" sharing your content Resource: Google Ranking Factors 2012 -‐ Searchmetrics #21B #smx @teedubya
- 24. ACTIVITIES TO INCREASE BRO 1. Develop Guest PosUng Strategy 2. IdenUfy Influencers 3. Use Blog OutReach Tools • GroupHigh & Buzzstream 4. Use Gmail Plugins • RapporUve & Yesware 5. Use Data.com / Jigsaw.com 6. Connect with Journalists • Help a Reporter Out [HARO] • MuckRack 7. Acquire Author Accounts #21B #smx @teedubya
- 25. SOCIAL SIGNALS Ma$ Cu$s has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. Ma$ Cu$s -‐ Google #21B #smx @teedubya
- 26. SOCIAL SIGNALS Duane Forrester -‐ Bing #21B #smx @teedubya
- 27. Content CreaOon Ecosystem V. -‐ Videos I. -‐ Images T. -‐ Text A. -‐ Audio L. -‐ Links #21B #smx @teedubya
- 28. #smx @teedubya
- 29. Search is more than … GOOGLE & BING #21B #smx @teedubya
- 30. TwiQer Trends & Search #21B #smx @teedubya
- 31. TwiQer Trends & Search #21B #smx @teedubya
- 32. TwiQer Trends & Search Hashtags! !http://hashtags.org/ | http://tagdef.com/! !! #21B #smx @teedubya
- 33. #21B #smx @teedubya
- 34. Pinterest now allows for Pins, Boards and Pinners to be searched... It’s a great way to find influenUal content. #smx @teedubya
- 35. Pinterest now allows for Pins, Boards and Pinners to be searched... It’s a great way to find influenUal content. #smx @teedubya
- 36. Pinterest now allows for Pins, Boards and Pinners to be searched... It’s a great way to find influenUal content. #smx @teedubya
- 37. #smx @teedubya
- 38. #smx @teedubya
- 39. Brands who have a Tumblr are gelng some love from Tumblr. RESOURCE: h$p://brands.tumblr.com #21B #smx @teedubya
- 40. REPURPOSE CONTENT. Don’t be Afraid to… #21B #smx @teedubya
- 41. Norton Blogs 41 #21B #smx @teedubya
- 42. Norton Blogs Repurposing content in other shareable formats can create great results! 128,851 Views 42 #21B #smx @teedubya
- 43. SOCIAL SHARING OPTIMIZATION. Also consider… #21B #smx @teedubya
- 44. Anatomy of a Share Snippet A A. Share Blurb! B B. Title! E C. Description! C D. Image! E. URL (Title link)! D #21B #smx @teedubya
- 45. 1 8 9 Structured OG:Title! Hashtags! Twitter / Retweetable! Social 2 7 10 Sharing OG: Description! Share Blurb for FB & G+! Document & Track! Formula 3 6 Presentation - SlideShare !http://yseo.us/sssf! UTM OG:Image! SSSF Worksheet Variables! !http://yseo.us/sssfw ! Dana Lookadoo @lookadoo 4 5 Facebook Open Graph: http://ogp.me/! OG:Type! OG:URLz! Wordpress SEO by Yoast http://wordpress.org/extend/plugins/wordpress-seo! #21B #smx @teedubya
- 46. Author Rank By integraUng social and search into your content with rel=author tag, you can gain more visibility for all of your content. RESOURCE: h$p://bit.ly/rel-‐author-‐resource 46 #21B #smx @teedubya
- 47. Open Graph www.ogp.me UnMetric www.unmetric.com Percolate www.percolate.com Social Bro www.socialbro.com HARO www.helpareporter.com Muck Rack www.muckrack.com GroupHigh www.grouphigh.com NeedTagger www.needtagger.com Buzzstream www.buzzstream.com Union Metrics www.unionmetrics.com SimplyMeasured www.simplymeasured.com #21B #smx @teedubya
- 48. Travis Wright! SEO & Social Media Consultant & Trainer! @teedubya! travis_wright@symantec.com! http://linkedin.com/in/teedubya! #smx @teedubya