This document provides tips for optimizing blogs for search engine optimization (SEO). It discusses how Google ranks pages based on relevance and quality; the importance of including targeted keywords in titles, descriptions, URLs, anchor text and images; linking to related content and authoritative sources; using social sharing and videos; and improving page speed and site quality through things like caching plugins and valid HTML. The document aims to help bloggers understand SEO best practices and check how their blogs are performing.

1. SEO for your blog
Anton Malinovskiy
@givemeasceram
@migoa_travel
Nuroa Internet SL

2. How google does the search?

Does the page contain the text people are searching for?
(usually millions of answers)

Is it the site with a topic which user is searching for?
(usually tens of thousands of answers)

Ranks the answers by: relevance to the search + quality
of the page + quality of the site
(You really want to be in the first 10 results)
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3. Are you saying my awesome content is not enough?
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4. There is no magic in SEO
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5. How hard is to optimize my site?
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6. How do I know my efforts work?
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7. How do I know what people are searching for?
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8. How do I know when people are searching for it?
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9. How do I convince google my page is relevant?

Use (do not mix with abuse) the keywords you are
targeting in title, description, text of your post

Use the keywords in the URL of your post

Get the links to your post, preferably containing
keywords your target in the anchor text

Ask your followers to share the hell out of it

If you have pictures in the post, make sure they have
a title, make sure the title makes sense, make sure it
is related to your target

If your page does appear in search, make sure it is
likely to be clicked
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10. So I put just the keywords in the title? It's boring!
Having keywords in title does not mean the
title should be boring and it should not be just
the keyword string.
Targeted keywords should be close to the
begging though
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11. How should my URL look like?

Keep it relatively short

Use the keywords you are targeting

Make sure you don't have session parameters and
such
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12. What's up with the whole links thing?

The more links you get – the better

Link to the blog posts related to yours, tell them you linked
to their post, people tend to return the favor

Link to your older posts from the text of your post

Don't forget to put tags and categories – category pages
link to your posts

Link to the pages which hold the authority on the topic
(Wikipedia, Official sites of places / events)

Don't abuse total number of links on one page – for a blog
post 30 – 50 is enough
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13. Is sharing on social networks important for SEO?
There is one social network which is guaranteed
to influence your visibility in google results –
Google+
Make sure your followers +1 you
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14. What else can I do to get people attention?
Do some videos!
Better yet, not to host in on youtube
– so you get traffic ot your blog (you
can use wistia.com)
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15. Is sharing on social networks important for SEO?
There is one social network which is guaranteed
to influence your visibility in google results –
Google+
Make sure your followers +1 you
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16. So how do I do it?
Create a link to your Google+ profile from your webpage, like this: <a href="[profile_url]?
rel=author">Google</a>
Replace [profile_url] with the your Google+ profile URL, like this:
<a href="https://plus.google.com/109412257237874861202?
rel=author">Google</a>
Your link must contain the ?rel=author parameter. If it's missing, Google won't be able to
associate your content with your Google+ profile.
Add a reciprocal link back from your profile to the site(s) you just updated.
Edit the Contributor To section.
In the dialog that appears, click Add custom link, and then enter the website URL.
If you want, click the drop-down list to specify who can see the link.
Click Save.
To see what author data Google can extract from your page, use the rich snippets testing tool.
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17. What makes my site be a quality site?

Links are always helpful, unless it is spam

Make sure your site is not slow

If you use adsense – make sure that's not most of
the content a new visitor sees

Get your own domain name

If you do html yourself, make sure it is valid
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18. How do I check the speed of my website?
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19. How do I improve the speed of my site?

Scale your pictures

Use caching plugins – like w3-total-cache for WP

Sore your pictures somehwere fast – like flickr
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20. So how our blogs are looking?
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21. I want to read more!
http://www.seobook.com/bloggers
http://yoast.com/articles/wordpress-seo/
http://www.seomoz.org/blog/seo-101-for-travel-bloggers
http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-every-time
http://www.seomoz.org/blog/link-building-tips-for-personal-blogs
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22. Questions?
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