SEO used to focus on keywords, links, and anchor text but now focuses on integrated marketing strategies. Content should be relevant, unique, and include various formats like whitepapers, videos, and presentations. Social media is about joining online conversations and building relationships, not just backlinks, by engaging customers with relevant content. Offline relationships are still important for building a strong brand.

1. SEO in 2014: go integrated or go home

2. SEO Then: Link Robots
•
Keywords, keywords, keywords. Get that
keyword everywhere, take a step back, then
sprinkle some more on.
•
Anchor text science. Where to link your
landing pages in the best way to trick Google
from footer text to blog posts, anchor text was
an SEO science.
•
Can’t stop, won’t stop, getting all those
links. We all know that link juice is part of a
health SEO strategy, but a few years ago it
was more like link cocktails and everyone had
their spot at the bar.
Image via www.searchengineland.com

3. SEO in 2014: Integrated Marketing Strategies
Content Creation
Often we think of content in terms of chugging out blog
posts. But it’s really about relevant, unique, and targeted
content that should be attached to a Google+ authorship
tag to promote the writer and the company.
Google+ Authorship Tags

4. SEO in 2014: Integrated Marketing Strategies
Content Creation
Include compelling content that includes
whitepapers, PDFs, emails, videos, and
presentations are all visually appealing,
making it easier for readers to consume the
information.
Embedded YouTube video.
Embedded SlideShare feature.

5. SEO in 2014: Integrated Marketing Strategies
Join the 24/7 Digital Cocktail Party
Social Media isn’t just for the SEO
backlinks, or to generate generic posts
about your brand so you can feel OK
about still “covering” social media
channels.
It’s about joining this 24/7 digital
cocktail party. Social media and SEO
work together to create digital
marketing bliss.
lotus823 on Facebook

6. SEO in 2014: Integrated Marketing Strategies
Build Meaningful Relationships
Solid content and execution of a
social media strategy allows you to
connect with your market and
engage them with relevant
content, but it can be a slow and
tedious process.
After all, we’re still people – offline
relationships are the legs your
brand will always stand on.

10. testimonials