The systems and processes that every SEO business needs. This is how you scale SEO services - through detailed instructions and training you could pass off to anyone to execute.

1. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
The Curriculum and
Contents

2. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
!! Module 1: Technical SEO
Module 1 - Training:
How to Assess Search Friendliness
(aka, Technical SEO)
!
Module 2 – Look Over My Shoulder:!
Watch me conduct technical SEO
audit (aka, Technical SEO)
!
Resources:
• SEO Audit Checklist
+ Detailed step-by-step process
!
Bonus resource for those who qualify:
• Technical SEO Audit Template
Enjoy .doc files and license
to make the resources your own

3. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Module 2: Keyword Research Strategy
Module 3 - Training:
How to define keywords to target;
How to define a keyword targeting
strategy
!
Module 4 – Look Over My Shoulder:!
Watch me do keyword research and
brainstorm a keyword targeting
strategy
!
Resources:
• SEO Keyword Research Checklist
+ Detailed step-by-step process
Bonus resources for those who qualify:
• Keyword-to-Page Map Template
• Keyword Targeting Brainstorm
Mindmap Template
Enjoy .doc and .xls files and license
to make the resources your own

4. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
“the Excel template was
added to our procedures and
now drives our Content
strategy Process.”
Course attendee, owner of a marketing firm

5. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Module 4: Content Optimization
Module 5 - Training:
How to optimize content in a way
that sounds great and converts
!
Module 6 – Look Over My Shoulder:!
Watch me do content optimization
in a way that converts and targets
the search tail terms
Resource:
• Content Optimization Checklist
+ Detailed step-by-step process
Enjoy .doc file and license
to make the resources your own

6. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Module 5: Link Building
Module 7 - Training:
Internal and external link building
tactics
!
Module 8 – Look Over My Shoulder:!
Watch me brainstorm a link building
campaign
Resource:
• SEO Link Building Options Menu
+ Detailed step-by-step process
Bonus resources for those who qualify:
• Link Building Strategy Template
Enjoy .doc file and license
to make the resources your own

7. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Module 6: Social Media for SEO
Module 9 - Training:
How to leverage social media
activity to boost SEO rankings
!
Module 10 – Look Over My Shoulder:!
Watch me evaluate social media
activity for SEO impact
Resource:
• Social Media SEO Checklist
+ Detailed step-by-step process
Bonus resources for those who qualify:
• Social Media for SEO Audit
Enjoy .doc file and license
to make the resources your own

8. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Module 7: SEO User Experience
Module 11 - Training:
What search engines care about
when it comes to website usability
!
Module 12 – Look Over My Shoulder:!
Watch me evaluate a website for
website usability
Resources:
• SEO User Experience Checklist
+ Detailed step-by-step process
Bonus resources for those who qualify:
• SEO Usability Assessment Template
Enjoy .doc file and license
to make the resources your own

9. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Module 8: SEO Reporting
Module 13 - Training:
What to report on each month for
SEO
!
Resources:
• SEO Reporting Checklist
+ Detailed step-by-step process
Bonus resources for those who qualify:
• SEO Reporting Template
Enjoy .doc and .xls files and license
to make the resources your own

10. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Bonuses

11. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Templates + License to Customize and use
on Client Projects
Technical SEO Audit
SEO Usability Assessment
Social Media for SEO Audit
SEO Reporting Template
Link Building Roadmap and
Strategy Template

12. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
Course Recap

13. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
What it would cost you:
13 Training and Watch-Me-Do-it Modules
8 Weeks of Live QA Call Recordings
2 live QA calls during catch-up week
2 ask me anything about how I run my business call recordings
7 checklists + detailed step-by-step process
Value
$35,000
$15,000
$1,000
$2,000
$10,000
It would cost you: $63,000

14. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com
What the Bonuses Would Cost You
Plus, a license
to use on
client projects
SEO Audit Template
SEO Usability Assessment Template
Social Media and SEO Audit
SEO Reporting template
Link Building Roadmap Strategy Template
$8,000
$3,000
$6,000
$6,000
$8.000
It would cost you: $31,000