SEO Best practices

1. SEO Best Practices for HDFC Realty Redesign
1) Robots.txt
Create a robots.txt file and add only following 2 lines to it and upload it to the root directory of
the website. After the website is launched just remove the slash from the last line. This will
prevent Search Engines from mistakenly indexing the website before it is fully developed.
User-agent: *
Disallow: /
2) 301 Redirect
Insure that all the old pages on the old website are 301 redirected to the relevant new pages on
the new website. This is very important to maintain our SEO Rankings.
3) Internal Links
Broken links are bad for SEO and Usability. So after the website is completed be sure to run a
Link Validator on the site to be sure that the internal links have all been updated properly.
4) Title and Meta Tags
Insure that the Title and Meta Tags from old website are added to the relevant pages on the
new website.
5) Duplicate Pages
Please double check if the new website is not generating any duplicate content pages
accidentally, the duplicate pages are harmful for SEO rankings.
6) Testing
Insure the all the usability testing is done before launching the website. E.g. Test Form
Submissions, Check out process, Search, etc.

2. Other SEO Best Practices:
1) Make sure that all core pages on your website have unique content
2) Avoid duplicate content at any cost
3) Use proper Heading tags, e.g. H1 tag for main heading, H2 for sub-heading, and so on
4) Make sure that all the important images on your website contain alt tags
5) Add Unique Title and Meta Description tags to your pages
6) Ensure that your website has a custom 404 error page
7) Create HTML sitemap on your website
8) Create Robots.txt and Sitemap.xml file
9) Ensure that all the pages are accessible by Search Engines
10) Ensure that content on your pages is not hidden from Search Engines