Sensiwave, integrated internal communication system

SENSIWAVE.
INTEGRATED INTERNAL COMMUNICATION SYSTEM

A NEW LINK BETWEEN THE COMPANY AND ITS WORKFORCE

28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com

FROM THE GENERATION OF AN IDEA TO THE
DEPLOYMENT OF A CAMPAIGN

THE SUCCESS OF A COMPANY WIDELY DEPENDS ON ITS ABILITY TO MOBILIZE ITS WORKFORCE
REGARDING ITS GLOBAL STRATEGY OR THE DIFFERENT TACTICAL PROJECTS IT UNDERTAKES.

This is why the different topics which needs to be  Office moves, etc …
understood by employees are many and varied.
In order to achieve this objective, it is necessary to
explain the stakes, understand the subject, and what
THESE TOPICS COULD BE FOR INSTANCE: is expected in terms of behaviour, benefits, and to
leverage potential fears… The creation and
 A new strategy;
implementation of communication and awareness
 A new organization;
campaigns or change management projects are
 A new information system;
essential to achieve it.
 New working methods;
 Regulatory development; In order to obtain maximum efficiency, it is important
 The development of a security culture; to be able to rely on appropriate tools to meet this
 Increase of the sustainable development objective.
culture; Sensiwave has been designed to reach this goal, and
 Adherence to company values; can be understood as a genuine integrated internal
 Barriers to working; communication system.
 Crisis management;


THEREFORE, IF YOU ARE THE PERSON IN CHARGE
OF THE IMPLEMENTATION OF SUCH A
CAMPAIGN, IN AN IDEAL WORLD, YOU WISH TO:

 Build up and easily deploy your campaign.

 Fully customize your contents thanks to a
wide selection of tools, which are adapted to
your sector and your needs.

 Update your contents and your messages on a
real-time basis, thanks to an evolutionary tool.

 Measure the results of your actions and
evaluate the level of understanding of your
co-workers of the communications presented.

 Extract your campaign data and customize
your reports.

 Use attractive and engaging media to promote
a new, more interactive and collaborative e-
learning approach.

 Benefit from a cost effective solution.

Until now, the tools which are usually used for such
campaigns are restricted to companies Intranets and
e-learning systems. However, most of the available
intranet and e-learning solutions do present some
large gaps concerning at least one of the points
presented above.

WE CAN OBSERVE TWO MAJOR AND RECURRENT
GAPS:

 The rigidity of their functions, which does not
allow the necessary flexibility to be attained
for this type of campaign.

 The weakness of the statistics generated.
« TO BE EFFICIENT, AN AWARENESS
CAMPAIGN MUST BE LIVELY AND
INTERACTIVE »


In order to be efficient, an awareness campaign must As a consequence, it is important to have access to a
be lively and interactive. The main point is about solution that allows those objectives to be reached. In
making a deep impression on co-workers rather than that sense, Sensiwave software which is available in
training in a basic fashion. Progressing by successive SaaS mode, has been developed and enriched
actions is therefore essential. throughout hundreds of campaigns where it has been
successfully used.
A GENERALIST CAMPAIGN WILL BE BASED ON
THE FOLLOWING STEPS :
To lead an internal investigation, to internally sell a
 Announcement of an upcoming campaign to specific message, to develop a culture, to accompany
the co-workers. any kind of change, with Sensiwave, it is possible to:
 Initial investigation with a poll or a quiz to
 Create contents with quizzes, 3D skecthes,
grade the level of knowledge and the maturity
videos, and mini “serious games”;
of the co-workers on a specific topic.
 Use your own media library and import new
 Extraction and study of the results.
media;
 Publishing of the first messages through 3D
 Manage the targeted population and users
scenarios, videos, or any type of internal
profiles ;
communication support.
 Create communication portals to access the
 Interactivity and engaging communications
contents ;
are prioritized.
 Deploy your communication campaigns ;
 Adapting supports to profiles.
 Analyze statistics and automatically generate
 Sustained pace interaction during the
personalized reports.
campaign: e-mails, modification of the
supports, and provision of internal
Sensiwave benefits from more than 5 years of
documents. Adapting your communication to
experience in terms of campaign management
the progress of the campaign is necessary.
regarding Information Security awareness, with more
 Analysis of statistics;
than 50 references who have trusted Sensiwave for
 In accordance with results per profiles, we
their internal communication.
prepare the next communication cycle, and so
on… Sensiwave brings an efficient answer to all of these
problems, and the purpose of this white paper is to
To sum up, it is necessary to proceed by small and
answer the following question: HOW CAN I CREATE
regular actions in time, rather than by the
AND EASILY DEPLOY MY OWN AWARENESS
implementation of a formal lesson which will be result
CAMPAIGN WITH SENSIWAVE ?
in avoidance behaviour from the co-workers.


HOW WILL BE CONCERNED BY MY CAMPAIGN ?
QUI SERA CONCERNE PAR MA CAMPAGNE ?

THE FIRST STEP OF AN INTERNAL AWARENESS CAMPAIGN PLAN IS TO TAKE INTO ACCOUNT THE
NOTION OF “WHO?”

IN GENERAL, 3 TYPES OF PROFILE CAN BE campaigns that have been created and planned for
DISTINGUISHED OF THOSE INVOLVED IN A him, from his administrator.
CHANGE PROJECT :
TO CONNECT THE USERS TO A COMMUNICATION
1. Those who are in charge of the project; PORTAL, SENSIWAVE OFFERS THE FOLLOWING
2. The managers or intermediaries involved; POSSIBILITIES:
3. The people who are the target of the change.
 Connection with a login and password ;
The needs in awareness raising and communication  Connection with a URL link which will be sent
and the actions that result from them are thus the in advance to each user ;
subject of a chapter of this document. A finer profiling  Interconnection with the electronic directory
may be considered for the last category in order to of the company, where the identification of
provide a message that is better grounded and more users is made with exchanged tokens. The
targeted to different types of population and better user connects once to the company network,
determines the social risks and setbacks. and is automatically recognized by Sensiwave ;
 Interconnection SAML, Sensiwave accepts the
When a user is connecting, he has access to the connection from SSO systems (Single Sign On),
respecting the SAML standard.

THE ADMINISTRATOR MANAGES HIS USERS 3. USER MANAGEMENT
WITH THE USER MANAGEMENT CONSOLE.
The last component is about managing the users on an
IT IS POSSIBLE TO TAKE THE FOLLOWING
individual case basis by filtering on profiles or to the
THREE ACTIONS :
associated campaign(s), or more generally by groups
of population:

 Sort group of users ;
1. ADDING NEW USERS
 Define profiles ;
This step is not necessary if the administrator goes for
 Activate or deactivate them ;
an LDAP or SAML interconnection. According to the
size of the company and/or the upcoming campaign,  Send e-mails through created mail models.
adding new users can be added in two different ways:
one by one, thanks to the integration of e-mails, or via
the integration of a CSV file which holds the main
basic data on an employee. This operation can be
completed on the following basis :

2. CREATION AND PROFILE MANAGEMENT

During a communication or awareness campaign, it
could be (particularly) useful to vary the contents
according to different users’ profiles. It allows the
administrator to adapt his messages to different
categories of colleague, and send adequate
communications based on their roles and priorities in
terms of awareness, etc.

As a result, it allows the administrator to follow-up
with high detailed statistics regarding specific profiles.


WHAT WILL BE THE CONTENT OF
MY CAMPAIGN ?

Sensiwave allows the implementation of both
WE FIND HERE TWO ORTHOGONAL APPROACHES
approaches.
THAT CAN BE COMPLEMENTARY:
Topics to be treated are identified, the administrator
 We can build the campaign around a problem, needs to use the media library at first to identify and
for example: sustainable development and we select the type of media that he is going to use for the
can customize the message according to campaign.
particular users profiles.
To facilitate this, Sensiwave offers a media library
 We can build the campaign around users’ provided with the tool which allows you to import and
profiles with specific problem for each ones. manage your own media (3D sketches, picture
albums, videos, PDF files, etc.)


ONCE THE MEDIA HAVE BEEN CHOSEN, AND MY
MESSAGES DEFINED, SENSIWAVE OFFERS DIFFERENT
TOOLS TO BUILD MY CAMPAIGN :

SENSIQUIZ

This module allows the creation and management of quizzes according
to different approaches and different options (time counted, with
indication of right / wrong answers, explanations...).
They may be used for multiple purposes, to evaluate the knowledge or
understanding of a subject, for educational purposes if supplementary
explanations are given, for the purposes of fun… (More than 120 quiz
questions are available).

POLL

Different from a quiz in the sense that there is no correct or incorrect
answer, the surveys enable you to test the water on various points of
the change project; they may also identify the preferences or fears of
the population targeted by the change.

SCENARISK

This module allows the creation and management of a 3D sketch race.
In order to make the perception and understanding of messages
intuitive and visual, different scenarios are displayed as experiences by
characters. These situational scenarios must have the closest
resemblance possible to the situations that may be encountered by the
employees. They illustrate and highlight the new methods of working,
the benefits expected and the inherent risks or constraints caused by
not doing anything. These scenarios will then be turned into sketches
which can be produced in different formats: videos, comic strips, 3D,
3D animated sketches, photo books, etc. (more than 90 sketches
available).


MY SKETCHES

This refers to the creation of your own 3D playlets. It is then possible to
select the images, which come from your Sensiwave media library or
directly from your computer. In that case it becomes possible to mix
your own playlets to create a real story board.

SENSISTUDIO

The functionality allows the administrator to build engaging scenarios
and create dynamic and personalized races, based on a sequence of
various media: texts, 3D sketches, quizzes, videos, images, etc. At each
stage of the process, it is possible to propose to the user a quiz
associated with a different media. According to the answer, an
appropriate explanatory comment is sent to the user, in the form of 3D
sketch or any playful media. In consequence, the user will evolve on his
own on a Serious Game race, which is deployed according to a more or
less complex scenario combined with multiple media. The aim is to
push the awareness process with this unique solution, which is adapted
to each co-worker.

COMMENTS

This module allows the creation of a comment box and facilitates the
exchanges between the co-workers. These comments can be
moderated if desired.

The preparation phase of the campaign consists of creating interactive
contents based on selected or imported media, and according to
scenarios developed to support the messages that need to be spread.

According to the context and the objective, we select one or several of
the modules presented above to create contents.

One of the Sensiwave’s main strengths is about the flexibility to
implement the campaigns.

This is why the creation of each content with one of the modules is
done with the following process: we select the chosen module to
create content, we can test it on a local mode until it will be published.
Its publication of the content in one or various campaigns where it is
integrated will therefore be visible by the users. It is also possible to
come back to a content, to modify it and to complete it.

WHAT IS MY CAMPAIGN GOING TO LOOK LIKE ?

ONCE THE CONTENTS HAVE BEEN DEVELOPED, AT LEAST IN AN INITIAL VERSION, THE
CAMPAIGN WILL BE ONLINE BY THE PUBLICATION OF ONE OF MANY COMMUNICATION
PORTALS, TO WHICH THE USER IS CONNECTED.
THROUGHOUT THESE PORTALS, THE USER WILL ACCESS THE CONTENTS.
Once the portal has been finalized, its publication
The portal management console is extremely easy to
makes it accessible to the campaigns that will be
use. A portal can be created by a simple “click and
created.
drag” of the components to insert into the portal.
We associate the previously created contents with the
same type icons, then the contents become accessible
from the portal.

The communication portal is entirely customizable to
the logos and graphic charter of your company.

The «text» window allows the administrator to include
any type of text, image, access to PDF files, or links to
external websites.


ACCORDING TO THE CHOSEN TOPIC, SEVERAL
EXAMPLE OF COMMUNICATION PORTALS CAN BE CREATED AND DISPATCHED
PORTAL TO VARIOUS GROUPS OF USERS.


HOW TO IMPLEMENT AND MANAGE MY
CAMPAIGN ?

QUELLE FORME VA PRENDRE MA CAMPAGNE ?
THE FINAL STEP CONSISTS OF CREATING, DEPLOYING AND MANAGING YOUR CAMPAIGN.

The final step consists of creating, deploying and score of the users by contents is also indicated
managing your campaign.  Follow-up: The module also enables the automatic
After having identified the future participants in the follow-up of specific users according to their status
campaign (part 1), developed a communication plan with the running campaign. As an example, all the
users that have participated in the campaign can
about a chosen topic (part 2), and selected the tools,
contents and media which are supporting the be thanked by the sending of real-time basis e-
implementation of a campaign (part 3), the mails.
administrator has access to the campaign’s management  The same applies to the users that have not
module. participated, or have not yet finished their training.
 These e-mails can be sent to a group of users, or on
an individual case basis.
THIS MANAGEMENT MODULE IS CENTERED
AROUND THE FOLLOWING POINTS:  Timeline: Timeline tab is a visualization of all the
actions carried out through an awareness
 Creation of a new campaign: Define the agenda
campaign. As an agenda, it specifies the length of
(start date – end date).
the campaign, the reminders sent and reports
 Portals: Enables different portals associated with
extracted. The administrator can click on each icon
different users’ profiles to be selected.
to obtain some specific information on the event
 Campaign synthesis: Global results for all the
or to modify it.
users, such as the participation rate, the number
 Comments: Summarize the comments left by
of connections, as well as other statistics
users.
(number of users that haven’t been connected,
 Poll: Global results of a poll for a campaign.
started, in progress or completed). The average


INTERPRETATION / ANALYSIS OF STATISTICS

HIGHLY-DETAILED STATISTICS ARE AVAILABLE FOR A CAMPAIGN, AND ALSO THE
POSSIBILITY OF EXTRACTING THEM, AND SUBSEQUENTLY TO BE PRESENTED
INTERNALLY.

 Campaign statistics: user status (finished, in progress, not started, not connected).
 Connections: number of daily, weekly, and monthly connections to the platform.
 Statistics per contents: Scenarisk, SensiQuiz, SensiStudio, etc. (participation rate
and Top 10 users).
 Statistics per category: breakdown per category of right answers, average per
category of good answers.
 Statistics per profile: breakdown per profile of good answers, average per profile of
good answers.

Statistics can be extracted on an individual case basis, or for a whole campaign. The
administrator can also ask for automatic reports.

Standard graphics are available within Sensiwave. It is therefore possible to download
them, and use them in any kind of document.

Statistics with Sensiwave are one of the main added-value points of the software. It allows
the administrator to measure the impact of his campaign, and consequently gauge

CREATING AND MANAGING YOUR INTERNAL
COMMUNICATION CAMPAIGN HAS NEVER BEEN SO EASY
WITH SENSIWAVE!

Based on a game used in a knowledge goal, Sensiwave offers an
innovative and interactive approach. Sensiwave is above all a powerful
learning solution in terms of internal communication awareness, aiming
to change and reinforce adapted behaviours and decision making.

Thanks to the large number of available contents, it is very accessible,
and enables the communicators to create their own engaging
campaigns. Spreading communications with Sensiwave can have a
limited impact on a local level, or be widely transmitted on a global
scale.

The user management console establishes the action perimeter
associated with a strong and highly personalized project, according to
the activity and the “needs” of each company in terms of awareness.
Whether one-off and simple communications, or within a context of the
development of a genuine security culture, it is necessary to follow the
indicators to observe the campaigns’ performance.

The campaign management console defines a security culture
dashboard. A weekly or monthly measurement, will give the
administrator a view of progress, and enable him to adjust or push the
campaign.

Creating your awareness campaign is an ongoing drive for improvement.
Making people aware and reinforcing behaviours of each colleague is a
long-term project that requires perseverance. Based on the initial plan
PDAC “Plan-Do-Act-Check “, relating to the emergence of a project, the
format and the planning up to its deployment and management,
Sensiwave brings a playful answer to the problematic of companies in
terms of information security.

Using Sensiwave means conferring a proactive and responsible role on each
colleague, and not merely being a recipient of information.

Consequently, Sensiwave aims to promote a strong internal communication
culture, bringing values in which each person, regardless of his position or
hierarchical level, will progressively increase his awareness and interest.


CONSCIO-TECHNOLOGIES
28-29 Haymarket
London

http://www.conscio-technologies.com
alexandre.gras@conscio-technologies.com


Sensiwave, integrated internal communication system

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