This is a presentation of a spectacular Print Power mailing proving the message that triggering multiple senses increases the response rate. The mailing created by Ogilvy / Red Works Brussels and used in 10 countries received response rates up to 25 per cent. The mailing was produced centrally in Brussels with the support of many companies and offered a personalized Moleskine notebook.

1. MAILINGS
CREATIVE, ENGAGING
AND
EFFECTIVE

2. PRINT POWER
=
PROMOTING
PRINT MEDIA

4. WHO ARE WE
ADDRESSING?
Media agencies
Graphical
industry
Advertising
agencies
Brand owners

5. WHAT ARE THE
THEMES?
Creativity
Effectiveness
Integration

6. CREATIVITY
INSPIRATION

7. BRAINSTORM,
WORKSHOP,
COLLABORATIVE
THINKING,
DISRUPTION,...
...,THE LOO
The chief enemy
of creativity
is good sense
Pablo Picasso

8. SEARCH THE
WORLD AND STEAL
THE BEST?

9. GET
RECOGNITION

10. WHERE HAVE
THESE GONE?

11. FACT
MARTIN LINDSTROM

12. THE IDEA
Tell me and I’ll
forget.
Show me and I might
remember.
Involve me and I’ll
understand!
Benjamin Franklin

16. TRIGGER THE
SENSES,
INCREASE
EFFECTIVENESS
+ 70%
+ 30%
3 senses
5 senses

17. SENSORY
INSPIRATION

27. OUR
TASK

28. INSPIRE
MOTIVATE
DEMONSTRATE
VALUE OF PAPER-BASED
COMMUNICATION AS
A VERSATILE AND
EFFECTIVE COMPONENT
OF MEDIA MIX

29. THE MESSAGE

30. THE REPLY CARD
Reply card on sticker sheet

31. THE ENVELOPE
Manually folded sheet 430 * 580 cm

32. THE
CHALK CARD
Printed with blackboard ink,
manually covered with chalk

33. THE
REMINDER MAIL
www.TouchedByDM.eu
Card with Augmented Reality linked
to YouTube, Twitter and website

34. THE PAPER
Papers selected that provide
a high touch sensation
Various paper grades provided by
Arjowiggings including Rives, SKIN
Curious, Keaykolour and Conquerer

35. THE MOLESKINE
Personalised with
name and hand print

36. THE PRINTING
Five printing technologies:
Digital
- inkjet
- toner based
Offset
Screen Printing
UV-Offset

37. THE POWERPOINT
A collection of 30+ cases and examples

38. THE WEBSITE
Separate section on website to cover
theory and cases about sensory print

39. THE VIDEO
http://bit.ly/ZKKFRd
The making-of the mailing in 150 sec. on YouTube

40. DOES IT
PAY OFF?

41. Response rates Print Power Sensory print mailing
Spain
24,2
Finland
17,5
Italy
14,7
Belgium
14,0
Portugal
13,3
France
10,7
The Netherlands
10,6
Austria
10,2
8,0
UK*
Norway
4,0
0
5
* Replies still entering
October 2013
www.printpower.eu
10
15
20
25
%

44. http://bit.ly/16l8Mg1

45. Our Partners
AgfaGraphics
Arjowiggins
Dioss
Maes Printing
Mathildestudios
Moleskine
Ogilvy /Red Works
Tubbax Digital Printing

46. ULBE JELLUMA
PRINT POWER
ULBE.JELLUMA@PRINTPOWER.EU
#PRINTPOWER
#ULBE