Advertising has grown rapidly over a short period of time and changed how companies operate. The presenter chose to study advertising because they wish to pursue a career in the field.
The presentation provided an overview of advertising, including its history from the first newspaper ads in 1704 to modern internet advertising. Various types of advertising like print, broadcast, and product placement were examined. Key steps in creating effective ads like catchy slogans and using characters were also reviewed. Large advertising agencies that help companies were discussed. Examples of creative, successful ads were shown to conclude the presentation.
This document discusses opportunities for digital marketing, or "digimarketing", during times of crisis. It notes that a crisis can present both dangers and opportunities. It then discusses what digimarketing is, how it differs from digital marketing, and why the growing internet and social media penetration worldwide creates opportunities for digimarketing even when marketing budgets are tight. The document proposes new 4Ps for digimarketing focused on participation, permission and personalization. It encourages marketers to take action now to adapt to changing digital behaviors and channels.
1) In January 2009, Thermage changed its name to Solta Medical and launched a new corporate identity and branding in a coordinated unveiling.
2) The Thermage brand was refreshed with a new, bolder visual identity aimed to be younger and fresher than competitors in the beauty industry.
3) Websites for Thermage and Solta were developed over 6 months and launched simultaneously with the name change, winning an award. Social media played a key role in marketing strategies.
Airport World Magazine, Oct/ Nov 2013 - In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.
Consumer generated food.
How food brands can use CoMarketing.
Keynote of Mark Leinemann, aka MR. WOM, Founder crowdfoods.com – The Food Startup Network at the Forum Digital Business Models @ Anuga Foodtec, 21.03.2018, Cologne
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
The document discusses various concepts related to representation in media including:
- How media mediate our view of reality rather than reflect it directly
- How different media like TV, newspapers, websites can construct reality rather than just reflect it
- Definitions of representation as the construction of aspects of reality rather than just reflections
- How representations in media are influenced by culture and social norms rather than being completely objective
- How our sense of reality is increasingly structured through narrative forms in media
The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.
The document provides an overview of social media marketing and how it has evolved over time. It discusses how the internet has changed from a static web to an interactive web where users can contribute and connect through social media. It defines social media marketing as building relationships throughout the business cycle and leveraging social networks, online communities, reviews, and word-of-mouth to engage customers and promote products/services. The document also discusses how businesses can develop an online authority presence and leverage social media marketing strategies to build their brand and engage with customers.
This document discusses opportunities for digital marketing, or "digimarketing", during times of crisis. It notes that a crisis can present both dangers and opportunities. It then discusses what digimarketing is, how it differs from digital marketing, and why the growing internet and social media penetration worldwide creates opportunities for digimarketing even when marketing budgets are tight. The document proposes new 4Ps for digimarketing focused on participation, permission and personalization. It encourages marketers to take action now to adapt to changing digital behaviors and channels.
1) In January 2009, Thermage changed its name to Solta Medical and launched a new corporate identity and branding in a coordinated unveiling.
2) The Thermage brand was refreshed with a new, bolder visual identity aimed to be younger and fresher than competitors in the beauty industry.
3) Websites for Thermage and Solta were developed over 6 months and launched simultaneously with the name change, winning an award. Social media played a key role in marketing strategies.
Airport World Magazine, Oct/ Nov 2013 - In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.
Consumer generated food.
How food brands can use CoMarketing.
Keynote of Mark Leinemann, aka MR. WOM, Founder crowdfoods.com – The Food Startup Network at the Forum Digital Business Models @ Anuga Foodtec, 21.03.2018, Cologne
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
The document discusses various concepts related to representation in media including:
- How media mediate our view of reality rather than reflect it directly
- How different media like TV, newspapers, websites can construct reality rather than just reflect it
- Definitions of representation as the construction of aspects of reality rather than just reflections
- How representations in media are influenced by culture and social norms rather than being completely objective
- How our sense of reality is increasingly structured through narrative forms in media
The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.
The document provides an overview of social media marketing and how it has evolved over time. It discusses how the internet has changed from a static web to an interactive web where users can contribute and connect through social media. It defines social media marketing as building relationships throughout the business cycle and leveraging social networks, online communities, reviews, and word-of-mouth to engage customers and promote products/services. The document also discusses how businesses can develop an online authority presence and leverage social media marketing strategies to build their brand and engage with customers.
This document contains a marketing assignment analyzing promotional strategies for two products. For a USB charging cable, the student analyzes an advertisement that stands out visually and conveys the product's benefits in its tagline and image. For a smartwatch that tracks health and uses cryptocurrency, the student proposes showing an active person to appeal to health-conscious early adopters, and advertising through cryptocurrency websites and influencers to target that niche market. Both analyses cite research supporting the promotional choices for each product's intended audience.
Social media applies to many industries and allows businesses to connect with customers. It has three key components - the concept or information being shared, the media or platform used, and the social interface of how people engage with the content. Common forms of social media include sharing concepts online through sites like LinkedIn and Facebook, as well as print media. Planning is important for businesses to strategically engage with social media and measure its effectiveness through analytics and search engine optimization.
1. Apple primarily uses a "pull" strategy by focusing on innovation and creating demand for its products, while Cadbury relies more on a "push" strategy through advertising to generate trials.
2. Technology and new product development are central to Apple's strategy, while taste and brand experience are priorities for Cadbury.
3. Apple targets early adopters and premium customers, whereas Cadbury aims for mass market appeal through affordable prices.
Corporate blogging can benefit companies by building their online presence and brand. It is important that corporate blogs fit with the company's culture. Some key strategies for corporate blogging include building thought leadership, highlighting corporate culture, connecting with employees, and strengthening the brand. Several case studies show how companies like Southwest Airlines, Microsoft, and Zappos have successfully used blogging to engage customers and employees. However, companies must also be careful, as seen in examples where Nestle and Honda received negative feedback from social media interactions.
The document discusses how brands need to adapt their strategies and marketing approaches to be successful in a digital world where conversations have replaced campaigns and content is king. Specifically, it recommends that brands optimize their use of media and networks, focus on producing high-quality content to drive conversations, make conversations an essential part of their strategies, and ensure digital is integrated into every aspect of their overall strategies.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
This document discusses the differences between marketing, advertising, and public relations. It provides definitions and examples of each:
Public relations is focused on maintaining goodwill through non-paid communications like press releases and community involvement. Marketing is the process of moving a product from concept to customer using the 4 P's of product, price, placement, and promotion. Advertising involves paid media like TV, print, radio, and internet to promote brand awareness and generate sales.
This document discusses how organizations can harness the power of Web 2.0. It begins by outlining the evolution from Web 0.0, 1.0 to 2.0, emphasizing that Web 2.0 enables users to tag, blog, comment and modify content. Global Web 2.0 trends and business models are presented, showing how companies monetize user communities. The document argues that organizations should engage with Web 2.0 as consumers now control conversations. It provides examples of how organizations can use Web 2.0 for advertising, social media, direct sales, and market research to build brands and engage with customers.
The document discusses the market environment that consists of the macro environment which is external factors like economic conditions that a firm cannot control, and the micro environment which refers to internal factors like customers, suppliers, and competitors. It then focuses on Taco Bell's competitors in the Malaysian market, noting key competitors like KFC, McDonald's, and Pizza Hut, and stresses the importance of Taco Bell understanding competitors' strategies and weaknesses so it can develop a strategic advantage.
This document analyzes consumer behavior towards the Google brand. It describes attitudes towards the brand on the market, noting that while Google is generally seen as a trusted brand, concerns about privacy and its increasingly commercial nature are growing. The document also discusses differences in attitudes between groups of consumers, some being more loyal to Google than others. It aims to provide strategies for Google to improve attitudes and perceptions towards its brand.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Personal thoughts on how early stage tech ventures can prioritise challenging topics in evolving their businesses. Please reach out if you have any questions.
Thanks to Louis for inviting me to present this as the keynote at the Oct Proventa event (https://goo.gl/Nh5xbN).
The document discusses how executives can build their legacy through the effective use of social media. It provides examples of leaders like Steve Jobs, Napoleon Hill, Richard Branson, Leon Charney, and Marc Benioff who have successfully used platforms like blogs, LinkedIn, Facebook, and podcasts to share their vision and expertise with wide audiences. Building an online presence through regular posting allows executives to enhance their personal brand, motivate others, gain feedback, and leave a lasting record of their contributions and thoughts on industry trends for the future.
The document discusses what's new in Microsoft SharePoint 2013. It explores enhancements to external lists, including performance improvements and the ability to limit records returned. The document is provided for application specialists, line-of-business specialists, and IT administrators to learn about updates in SharePoint 2013. It notes that the most up-to-date information can be found on Microsoft's technical library website.
This document analyzes consumer behavior towards the Google brand. It describes attitudes towards the brand in terms of privacy issues, commercial aspects, and differences between consumer groups. It also discusses how the firm could improve attitudes, which functions of attitude will be key to the strategy, and how perceptions of competitors and other stimuli affect the brand image.
The document discusses the marketing environment, including the internal environment, microenvironment, and macroenvironment that surround and impact organizations. It provides details on each: the internal environment examines factors within a company like its employees, finances, equipment, and markets; the microenvironment includes stakeholders close to the company like customers, suppliers, competitors, and public groups; and the macroenvironment consists of large societal influences mostly outside a company's control such as economic, technological, political, and cultural factors. The document uses Walmart as an example to illustrate how each environment would affect the company.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009shapira marketing
The New Rules of Marketing and PR for High Tech based on David Meerman Scott\'s Book: The New Rules of Marketing and PR with additional sections on Analyst Relations
Chapter 17 designing and managing integrated marketing zhaoyang zhao
The document discusses key concepts in integrated marketing communications including the eight major models of marketing communication mix (advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, personal selling), the correct sequence for the macro and micro communication process models, the hierarchy-of-effects model, nonpersonal communication channels, methods for setting promotion budgets, challenges in developing global communications, and considerations for ethical marketing communications.
This document contains a marketing assignment analyzing promotional strategies for two products. For a USB charging cable, the student analyzes an advertisement that stands out visually and conveys the product's benefits in its tagline and image. For a smartwatch that tracks health and uses cryptocurrency, the student proposes showing an active person to appeal to health-conscious early adopters, and advertising through cryptocurrency websites and influencers to target that niche market. Both analyses cite research supporting the promotional choices for each product's intended audience.
Social media applies to many industries and allows businesses to connect with customers. It has three key components - the concept or information being shared, the media or platform used, and the social interface of how people engage with the content. Common forms of social media include sharing concepts online through sites like LinkedIn and Facebook, as well as print media. Planning is important for businesses to strategically engage with social media and measure its effectiveness through analytics and search engine optimization.
1. Apple primarily uses a "pull" strategy by focusing on innovation and creating demand for its products, while Cadbury relies more on a "push" strategy through advertising to generate trials.
2. Technology and new product development are central to Apple's strategy, while taste and brand experience are priorities for Cadbury.
3. Apple targets early adopters and premium customers, whereas Cadbury aims for mass market appeal through affordable prices.
Corporate blogging can benefit companies by building their online presence and brand. It is important that corporate blogs fit with the company's culture. Some key strategies for corporate blogging include building thought leadership, highlighting corporate culture, connecting with employees, and strengthening the brand. Several case studies show how companies like Southwest Airlines, Microsoft, and Zappos have successfully used blogging to engage customers and employees. However, companies must also be careful, as seen in examples where Nestle and Honda received negative feedback from social media interactions.
The document discusses how brands need to adapt their strategies and marketing approaches to be successful in a digital world where conversations have replaced campaigns and content is king. Specifically, it recommends that brands optimize their use of media and networks, focus on producing high-quality content to drive conversations, make conversations an essential part of their strategies, and ensure digital is integrated into every aspect of their overall strategies.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
This document discusses the differences between marketing, advertising, and public relations. It provides definitions and examples of each:
Public relations is focused on maintaining goodwill through non-paid communications like press releases and community involvement. Marketing is the process of moving a product from concept to customer using the 4 P's of product, price, placement, and promotion. Advertising involves paid media like TV, print, radio, and internet to promote brand awareness and generate sales.
This document discusses how organizations can harness the power of Web 2.0. It begins by outlining the evolution from Web 0.0, 1.0 to 2.0, emphasizing that Web 2.0 enables users to tag, blog, comment and modify content. Global Web 2.0 trends and business models are presented, showing how companies monetize user communities. The document argues that organizations should engage with Web 2.0 as consumers now control conversations. It provides examples of how organizations can use Web 2.0 for advertising, social media, direct sales, and market research to build brands and engage with customers.
The document discusses the market environment that consists of the macro environment which is external factors like economic conditions that a firm cannot control, and the micro environment which refers to internal factors like customers, suppliers, and competitors. It then focuses on Taco Bell's competitors in the Malaysian market, noting key competitors like KFC, McDonald's, and Pizza Hut, and stresses the importance of Taco Bell understanding competitors' strategies and weaknesses so it can develop a strategic advantage.
This document analyzes consumer behavior towards the Google brand. It describes attitudes towards the brand on the market, noting that while Google is generally seen as a trusted brand, concerns about privacy and its increasingly commercial nature are growing. The document also discusses differences in attitudes between groups of consumers, some being more loyal to Google than others. It aims to provide strategies for Google to improve attitudes and perceptions towards its brand.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Personal thoughts on how early stage tech ventures can prioritise challenging topics in evolving their businesses. Please reach out if you have any questions.
Thanks to Louis for inviting me to present this as the keynote at the Oct Proventa event (https://goo.gl/Nh5xbN).
The document discusses how executives can build their legacy through the effective use of social media. It provides examples of leaders like Steve Jobs, Napoleon Hill, Richard Branson, Leon Charney, and Marc Benioff who have successfully used platforms like blogs, LinkedIn, Facebook, and podcasts to share their vision and expertise with wide audiences. Building an online presence through regular posting allows executives to enhance their personal brand, motivate others, gain feedback, and leave a lasting record of their contributions and thoughts on industry trends for the future.
The document discusses what's new in Microsoft SharePoint 2013. It explores enhancements to external lists, including performance improvements and the ability to limit records returned. The document is provided for application specialists, line-of-business specialists, and IT administrators to learn about updates in SharePoint 2013. It notes that the most up-to-date information can be found on Microsoft's technical library website.
This document analyzes consumer behavior towards the Google brand. It describes attitudes towards the brand in terms of privacy issues, commercial aspects, and differences between consumer groups. It also discusses how the firm could improve attitudes, which functions of attitude will be key to the strategy, and how perceptions of competitors and other stimuli affect the brand image.
The document discusses the marketing environment, including the internal environment, microenvironment, and macroenvironment that surround and impact organizations. It provides details on each: the internal environment examines factors within a company like its employees, finances, equipment, and markets; the microenvironment includes stakeholders close to the company like customers, suppliers, competitors, and public groups; and the macroenvironment consists of large societal influences mostly outside a company's control such as economic, technological, political, and cultural factors. The document uses Walmart as an example to illustrate how each environment would affect the company.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009shapira marketing
The New Rules of Marketing and PR for High Tech based on David Meerman Scott\'s Book: The New Rules of Marketing and PR with additional sections on Analyst Relations
Chapter 17 designing and managing integrated marketing zhaoyang zhao
The document discusses key concepts in integrated marketing communications including the eight major models of marketing communication mix (advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, personal selling), the correct sequence for the macro and micro communication process models, the hierarchy-of-effects model, nonpersonal communication channels, methods for setting promotion budgets, challenges in developing global communications, and considerations for ethical marketing communications.
2. Personal Relevance I chose advertising as my subject for the Senior Graduation Project because I wish to pursue a career linked to advertising. I was also drawn to the importance it truly holds in sales.
4. Overview of Presentation Thesis History Where it can be seen? Types Steps to making an effective ad Advertising agencies
5. Thesis Advertising has grown very rapidly over a short amount of time in its existence and has changed the way companies evolve and determine whether companies sink or swim in the business world.
6. Overview of Advertising ad·ver·tise ”verb .to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use It” -Dictionary.com http://www.desinformado.com/wp-content/uploads/2007/10/ipod-ad.jpg http://www.slangcity.com/realenglish/print/piece_of_meat_300.jpg http://www.vintageculture.net/images/coke-coca-cola-marketing-vintage-cola-advertising-.jpg
8. Growth of Advertising 1704 The first newspaper advertisement 1729 Benjamin Franklin published the Pennsylvania Gazette in Philadelphia, it included several pages of ads 1843 Volney Palmer opens the first advertising agency in Philadelphia.
9. Growth of Advertising (cont.) 1873 The first convention of advertising agents is held in New York. 1899 Campbell Soup Co. makes its first advertising buy. 1929 American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising. 1956 Videotape recording makes prerecorded commercials possible. 1958 The National Association of Broadcasters bans subliminal ads
10. Growth of Advertising (cont) 1963 "The Pepsi Generation" kicks off the cola wars. 1964 Charmin began showing TV commercials featuring actor Dick Wilson (1916-2007). He made famous the phrase “Please, don’t squeeze the Charmin.” 1993 The Internet becomes big as 5 million users worldwide are online 1999 Internet advertising breaks the $2 billion mark and heads toward $3 billion
11. Where can it be seen? Examples: http://www.faqs.org/photo-dict/photofiles/list/438/810television.jpg http://www.gotbroken.com/wp-content/uploads/2009/07/2010-Chevrolet-Camaro-Transformers-Special-Edition-Front-Side-View-588x391.jpg http://farm3.static.flickr.com/2456/3653988072_28b7ec19eb.jpg?v=0 http://www.toxel.com/wp-content/uploads/2009/03/busads12.jpg
12. Types of Advertising Outdoor Print Broadcast Covert/Product Placement Public Service Celebrities http://www.sptc.net/attention.jpg
13. Outdoor Advertising Examples Billboards Bus stops Tradeshows Special Events http://farm4.static.flickr.com/3360/3226334191_4e10d46e68.jpg http://www.balloons.net/images/Inflatable_Cans_and_Bottles/big/Mountain%20Dew%2020%27.jpg http://www.laughalltime.info/wp-content/plugins/wp-o-matic/cache/76deb_the-simpsons-bus-stop-germany.jpg
14. Outdoor Advertising Billboards Short and catchy advertisement Colorful Stands out To the point http://www.dvorak.org/blog/wp-content/uploads/2008/12/450mcdonalds11_billboard1.jpg
15. Outdoor Advertising Sponsored Events Giveaways Allows people to try out product http://www.tylerandmimiford.com/wp-content/uploads/2009/10/monster-energy-drink-nacs-expo.jpg
17. Print Advertising Newspaper Cheap way of advertising Philadelphia Inquire-$676 Philadelphia Metro-$122 Roslyn Abington Life-$11 http://www.totallygifts.co.uk/uploads/product/ePs_Newspaper%20from%20your%20date%20of%20birth.jpg
18. Print Advertising Magazines Price can range from $100-$3,000 for an ad Based on the popularity/distribution of magazine Self-Ads in magazines “Autotrader”, “Trucks”, etc.. People create their own ads to sell personal items
19. Broadcast Advertising Television Radio Internet http://pan.fotovista.com/dev/1/9/00025091/l_00025091.jpg http://www.pdiarm.com/images/img_tvs/television_Innova32_lcd_tv.jpg http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/MPj04100840000%5B1%5D.jpg
20. Broadcast Advertising Television Commercials Price is based on: Time of ad Channel Popularity in channel Special TV events Ie: Superbowl, World Series, Grammys, etc..
21. Broadcast Advertising Television Tivo Advantages Re-watch favorite advertisements Pause to read advertisement Disadvantages Fast forward/skip certain advertisements Certain ads are never seen http://www.ruggedelegantliving.com/a/images/tivo.logo.man.jpg http://ceoworld.biz/ceo/wp-content/uploads/2009/08/tivo.jpg
22. Broadcast Advertising Radio Cheaper then television Faster/easier to create] Small business
24. Covert Advertising Movies Noticeable appearances of certain products Examples: Camaro-Transformers Cadallac-Matrix McDonalds-Big Daddy Companies pay directors to put their products into the movies
28. Catchy Slogans GET YOUR POINT ACROSS Short Rhythm Something that will stick in viewers heads!
29. Slogan Examples Nicorette, Nicorette, you can beat the cigarette – Nicorette Because you’re worth it. - L'Oreal It's everywhere you want to be – VISA Finger lickin' good. - Kentucky Fried Chicken Everything is easier on a Mac - Apple Computer http://www.buzzle.com/articles/famous-advertising-slogans.html http://www.graphicmania.net/wp-content/uploads/57ChevyAd.jpg http://4.bp.blogspot.com/_2oq2bSN-S9o/R6-EWEWGKzI/AAAAAAAAAt0/2NVHZblXOpg/s400/1936.bmp
31. Comparative Advertising an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. http://en.wikipedia.org/wiki/Comparative_advertising http://pulse2.com/wp-content/uploads/2009/11/map-for-that.jpg
34. Who’s Spending What? Johnson & Johnson-$2.3 Billion Walt Disney-$2.32 Billion GSK-$2.44 Billion Ford-$2.58 Billion Verizon-$2.82 Billion Time Warner-$3.09 Billion GM-$3.3 Billion AT&T-$3.34 Billion Protector and Gamble Co.-$4.9 Billion In control of Olay, Crest, Gillette, and Pantene
35. Top Advertising Agencies Omnicom Group CEO-John Wren 61,000+ employees WPP Group CEO-Martin Sorrell 138,000+ employees IPG CEO-Michael Roth 40,000+ employees Publicis Group CEO-Maurice Levy 45,400+ employees
52. Conclusion Advertising is a very important part of modern day business. The easiest way a company can strive forward is with effective advertising which will result in more consumers. Advertising can be found everywhere in the world for a reason.
53. Works Cited-Articles/Books Bukar, Nat. How to Start and Run a Successful Design Studio. New York: Art Direction Book Co, 1991. Print. Chang, Kuo-En. “The Effect of Concept Mapping to Enhance Text Comprehenson .” Heldref Publications: n. pag. JSTOR. Web. 2 Dec. 2002. <http://www.jstor.org/stable/20152694 Dabner, David.Design School. Hoboken, NJ: John Wiley & Sons Inc, 2005. Print. Frascara, Jorge. “ Design: Fine Art or Social Science?” The MIT Press: n. pag. JSTOR. Web. 2 Dec. 2009. <http://www.jstor.org/stable/1511556>. advertising. Poelzig, Hans. “Modern Design.” Architektur: n. pag. Jstor. Web. 2 May 1977. <’http://www.jstor.org/stable/4380681>
54. Works Cited-Web http://adage.com/century/timeline/index.html http://www.gaebler.com/Cost-of-Newspaper-Advertising-In-Philadelphia---PA http://www.smallbusinessbrief.com/articles/marketing/001058.html http://www.entrepreneur.com http://www.thinkbox.tv/server/show/nav.739 http://www.artistmike.com/Temp/SubliminalAd.html
I chose advertising because I wish to study advertising/business in college.Career pertaining to advertisingImportance of advertising in every day life, modern business
Advertising can be found almost anywhere you look, in any language or culture, all over the world. It is how people get their product or service known. Without advertising, every customer would have to base their decisions on recommendations from others. The main object of advertising is to get the advertisers name out to the public and convince viewers that they need the product, service, etc.
Before today's most technological ways of advertising, print on paper was how people got their product advertising to be known. With a new concept of newspapers being sold and passed around for everyone to see, it was only time before advertisements would be placed inside for everybody to see. Volney Palmer started the very first advertising agency. People who wanted their advertising professionally created and printed paid him and his agency in commission.http://adage.com/century/timeline/index.html
Agencies began to meet and discuss standard prices of their advertising. This is a sure sign that advertising was beginning to become a much bigger deal. Companies were spending more and more money on advertising. American Tobacco was spending $12.3 million to advertise just one single product of theirs. Print advertising grew very quickly, but soon enough videoed commercials were being used aswell. The NAB started to realize some advertising was being taken advantage of and people were putting hidden messages in their ads to actually advertise harmful products. Subliminal ads were looked out for and for the most part banned.http://adage.com/century/timeline/index.html
In 1963, you could see the beginning of advertising becoming more of a competitive business. Companies were bashing other companies in their advertisements, comparisons were being made, and the fight to be the top company was beginning. The use of comedians, actors, actresses, or any other form of celebrity figure was now the main focus. The main idea was, “if they use it, why shouldn’t I?” This took advertising to the next level in cost levels. 1993 was a big year because of the internet. Soon after advertising would literally cover the internet and everything on it. From pop ups to sidebars, advertisers had an unlimited amount of space to slap their name on. Advertisers were dropping soon over 3 billion dollars on online advertisments alone!http://adage.com/century/timeline/index.html
It would be very hard to drive down a major road without seeing any advertisements. Advertisers use bright colors, or recognizable logos to attract consumers. Advertisements can be found on television, in movies, magazines, public transportation, through famous celebrities, almost anything or anywhere that consumers can be reached. They use certain techniques to have you remembering their product. If you can remember a slogan or jingle, the advertiser has done his job.
In anyway or anywhere that consumers can be reached, advertisements will be thrown into the mix. On your drive to school or the city you may pass a few billboards, maybe a couple colorful gas stations or fast-food restaurants. If your flipping through a magazine you will most certainly pass a few full page shots of your favorite celebrity with a product he/she has no true need for. It gives you the thought that “if they use it, and if I use it, I could be just like them.” The main objective is first to attract you in by using the perfect blend of colors or a well known celebrity, and once you are focused, throw the product at you, so when you think of your favorite celeb, you think of their product.
Plenty of big companies make sure they put their name in every direction you look. You could turn the TV off during a Verizon commercial, drive to Philadelphia, and see at least 5 Verizon billboards. While waiting for the bus, if you look to either side of the booth will be a huge full color ad for a movie, clothing company, etc. Sponsored events are also a great way for companies to get their name and product out. Free giveaways, contests, it doesn’t even matter if the product has to do with the event, almost anybody will take something free.
Billboards are a very effective way of advertising. They are perfectly placed along the sides of highways to keep drivers awake on the long drive to or from work. The main point is to stay short, to the point, but still get the viewers full attention. If the billboard stands out, it will be remembered and have a better effect on drivers passing by.
Sponsored events are a great way to allow people who know nothing about the product a chance to see what it is. Most of the time there are free giveaways which also attracts a lot of people.
Print advertising is one of the oldest forms of advertising. It is a great way to mix advertisements right in with the flow of a magazine. Newspaper advertisements are also very effective as well as being extraordinarily inexpensive. Millions of people continue to read the newspaper everyday so the effectiveness of advertising in the newspaper has not gone down. Advertisements are also placed in magazine only having to do with the ad, for example: a fishing magazine, with an advertisement on a type of bait, or fishing rod.
Newspaper advertisements are also very effective as well as being extraordinarily inexpensive. Millions of people continue to read the newspaper everyday so the effectiveness of advertising in the newspaper has not gone down. For the amount of newspapers sold each day, for the money spent, you definitely get your moneys worth. 700$ seen by over a couple hundred thousand peoplehttp://www.smallbusinessbrief.com/articles/marketing/001058.htmlhttp://www.gaebler.com/Cost-of-Newspaper-Advertising-In-Philadelphia---PA
Magazines are a good place for advertisements to lay. When flipping through a magazine, it is always expected to run into an advertisement. Magazine ads are centered to attract the reader of the magazine, depending on the subject of the magazine, the advertisement will focus around it. Another form of magazine advertising is for example autotrader. People create their own little ads for a vehicle and it is published throughout a magazine filled with similar ads.http://www.entrepreneur.com
Broadcast advertising is definitely one of the types of advertising that follows you around everywhere. Unless your watching cable channels such as HBO, Cinamax, or Starz, expect to see commercial breaks almost every 10 minutes. Radio stations brag about the certain times they have “commercial free” because advertising through the radio is becoming extremely popular over the recent years. The internet has also grown into ads by having free sites sponsored by companies, so the site makes money and the company can advertise all over the site.
Advertising through television is very expensive. Depending on the length of the commercial and the time, it can get very pricey. A minute long commercial during the super bowl reaches over a million dollars! Commercials give a longer period of time to advertise, so it takes longer to create a commercial that will keep the viewer interested for the entire commercial. Many companies try to go with comedy in their commercial to get those kinds of commercials remembered and talked about.http://www.thinkbox.tv/server/show/nav.739
When Tivo was invented, it seemed like it could be the end of advertising on the television. It actually has some advantages to it that were hard to see. People can now rewind commercials they missed or funny commercials they want to see again. For commercials with limited time but lots of written information, with Tivo, people can pause the television and read at their own speed. Of course tivo also can pause the commercials as you walk away, then when you come back just fast forward commercials, so it could go either way.http://www.thinkbox.tv/server/show/nav.739
“13,000 radio stations (approximately 8,800 FM, 5,000 AM) broadcasting across the United States together reach over 94% of the US population over 12 years old each weekThe radio is still a wonderful way to get ads out to the public. Almost each driver on the road is listening to the radio so your advertisment is guranteed to be heard. The main object for advertising is to somehow instead of an image, get the advertisers words stuck in your head. A lot of times, people go with either telling jokes or having a certain jingle that people soon match with the product.Arbitron's American Radio Listening Trends reporthttp://3.bp.blogspot.com/__OHI-YbZ9Og/SdHuMn5NJcI/AAAAAAAAAC0/CK34tWo4jYk/s320/CommunityRadioCartoon1-765512.
The internet use ahs boomed in the last couple of years, and with it so has online advertising. Above each search on google there is always three or four advertisment links which are viewed millions of times a day. Advertising around search engines is the way to go for online advertising. Billions of people now use email, Instant Message, or any social networking site to communicate. Online advertising is for the most part very effective.
This method works great. Without even noticing in the movie, you get used to seeing the character with a brand of cigarettes or coca-cola for example. The characters in the movies use the products as if they were meant to be in the movie. Viewers will watch and it will make them feel as if they need that kind of car, or those kind of clothesProduct placement allows viewers to not realize they are watching an advertisement, when truly they are. You can see it in almost every movie, TV show, or sporting event. Whether it be a character in a show driving a Ford Explorer, or an olympic runner wearing Nike shoes. In almost all cases, the products shown in movies and TV shows were put their by paying advertisers.
Product placement can actually be a very effect way for advertisers to show their products. The effectiveness of it is all based on the amount of time the product is shown, the reoccurrence of the product throughout the movie/TV show, and the product has to be visible in its appearances. Some great examples of how product placement has worked can be seen in: Back to the Future, where the Delorean is actually the middle point of the entire movie, and the car its self is very recognizable because of this movie alone. Coca-Cola did a good job by placing their product on American Idol which has been such a big show with millions of viewers. Three bright red cups with the Coca-Cola logo printed in white on them sat right in front of the judges during every show. In movies such as “Talladega Nights”, product placing was done in almost every scene, although the companies were recognizable in the movie, since their were countless products placed throughout the movie, it lowered the effectiveness of the advertising.http://www.wildsound-filmmaking-feedback-events.com/images/back_to_the_future_pic.jpghttp://api.ning.com/files/Ybwl6RNN80HlizA9WVKqwjSGoisp6ZoBlNsPxrSjKEdZPqKkZ6luks11i7*GagUmiH7z2fDnVV-y8WoRK5GoESEiJd3Pc*fl/Ricky_Bobby_closeup.jpg
For the beginning steps in making a successful ad, you will need to first focus on ways to catch the viewers attention right away. You may want to include bright colors, bold fonts, catchy witty slogans, and comparisons to similar products. Anything that will help attract somebody to stopping and reading what your advertisement is about will help sell your product, or at least get it to be known.
Having a slogan that is very creative and catchy is very helpful in getting your product known and most importantly, remembered. The slogan should be short, easy to remember, and something to get your point across in a creative way. Most catchy slogans have a rhythm, they rhyme, and flow nicely.
Slogans are what get consumers that know nothing about the product, interested. The slogan should have a main point, and make you feel good about the product. The point is to get the consumers trust in the product. The advertiser also will want to have that slogan stuck in the consumers head so mentally it makes them want it. Even the small things in advertising are huge factors.
Using cartoons is a smart and fun way to get your advertisement to be an “easy-view” Companies will create cartoons that slowly become famous solely for being cartoons just for that certain product. EX: Twinkie the Kid, Flintstone gummies, Cool-Aid Man, Hawaiian Punch, etc. Going with the cartoon method is very effective if your product is targeted towards young adults or even more so small children. The kids fall in love with the characters and soon enough the product is bought. Also, when targeting young kids, you can see almost every company will use the same mixture of colors in their ads, including: reds, yellows, blues, greens, purples. These bright and “happy” colors get the viewers attention fully on that one product.
Comparative advertising is a very strong but risky way of advertising. By one company using this method, it opens up a battle between both companies involved. In the 1980’s, Pepsi produced an ad that showed blind-folded testers choosing Pepsi over Coke. This ad actually created what they called the “cola wars.” Nintendo and Sega also got into arguments over Sega’s slogan, “Sega does what Nintendon’t.” The most modern form of comparative advertising is now used between Verizon and A T and T.
http://www.artistmike.com/Temp/SubliminalAd.html
“a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.”Helps companies get an outsiders ideas on advertising their productsAdvertising agencies are very helpful when it comes time to get a finalized ad published. They have people specialized in knowing exactly where letter placement should be, colors that should be used, slogans, and much more. It costs much more to have your ad made through an agency, but in return it will help the growth of your product.
Companies these days are spending outrageous amounts of money on advertising alone. The prices above are solely advertising, that exclueds actual manufacturing of the products and paying workershttp://gorgeous-mommy.com/wp-content/uploads/2010/03/103007-olay-quench.jpghttp://makemoney99.com/wp-content/uploads/2008/12/make-money-online.jpghttp://2.bp.blogspot.com/_EfDesTx6c0U/Rs4SHsDL8SI/AAAAAAAAABE/qFRco-BGwkg/s320/crestToothpastePack_IL.jpghttp://www.forthemommas.com/wp-content/uploads/2010/01/pantene.jpg