The document discusses the importance of strategy and outlines the key elements that should be considered when developing an effective strategy, including defining why the strategy is needed, who it is for, what goals it will achieve, how it will be implemented, how it will be distributed, and how it will be measured and adapted over time. The overall message is that an effective strategy is simple yet detailed and focuses on the core questions of why, for whom, what, and how to help achieve objectives.

1. BACK TO BASICS: IT’S
ALL ABOUT STRATEGY
Nenad Senić
Disput, Slovenia
@nenadsenic

2. STRATEG
Y

3. SIMPLE,
YET
DETAILED

4. WHY

5. FOR WHOM

6. WHAT

7. HOW

8. DISTRIBUTE

9. MEASURE &
ADAPT

10. BACK TO BASICS: IT’S ALL
ABOUT STRATEGY

11. BACK TO BASICS: IT’S ALL
ABOUT STRATEGY
Thank you
NENAD SENIC
nenad@disput.si
@nenadsenic