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Sempl 18: Zoran Leban Trojar

Sempl 21
Sempl 21

This document discusses how Instagram can be used for marketing. It provides tips for businesses and individuals on using Instagram effectively. Some of the key points covered include posting high quality photos, regularly engaging with followers through comments and likes, telling a story through your Instagram profile, using hashtags to increase reach, and utilizing Instagram insights and analytics to improve performance. The document also warns against inauthentic practices like using fake engagement or stolen photos.

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Instagram in marketing
@igslovenia
mag. Zoran Leban Trojar
@zokus_gf
@igslovenia
KHARISMA D.O.O.
 4 years of every day unpaid work of two
people
 organic growth
 community of Slovenia lovers
 only UGC, posting 2x per day
 after two years pther channels added
 additional informations about places
 not only obvious places (Bled, Piran)
 different photographers
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing
@igslovenia

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Sempl 18: Zoran Leban Trojar

  • 1. Instagram in marketing @igslovenia mag. Zoran Leban Trojar @zokus_gf @igslovenia KHARISMA D.O.O.
  • 2.  4 years of every day unpaid work of two people  organic growth  community of Slovenia lovers  only UGC, posting 2x per day  after two years pther channels added  additional informations about places  not only obvious places (Bled, Piran)  different photographers Instagram in marketing @igslovenia
  • 8.  unofficial, unpaid  inspiring  memories  tagging each other  connecting with influencers  organizing events (#instameet)  workshops  writing about IG  www.igslovenia.si Instagram in marketing @igslovenia
  • 10. Instagram in marketing @igslovenia
  • 11. Instagram in marketing @igslovenia
  • 12. Instagram in marketing @igslovenia
  • 13. Instagram in marketing @igslovenia
  • 14. Instagram in marketing @igslovenia
  • 16. Instagram in marketing @igslovenia
  • 17.  500 mio users  300 mio daily users  20 minutes daily average (FB 43)  growing adults segments  second most popular app in youth segments  equaly popular among all segments by income Source: mediakix Instagram in marketing @igslovenia
  • 18.  More than 60% users login daily  30% interneta users on IG  50% users follow brand  Brand involvement 10x higher than FB  Average involvement 4 times higher than 2 yrs ago  National Geographic – 48 m. Source: brandwatch Instagram in marketing @igslovenia
  • 19. Instagram in marketing @igslovenia
  • 20. Instagram in marketing @igslovenia
  • 21. Instagram in marketing @igslovenia
  • 22. Instagram in marketing @igslovenia
  • 23. Rules which are really just recommendations Instagram in marketing @igslovenia
  • 24.  Quality before quantity  What photo is good enough to post?  Good photo – stands out, has something extraordinary, something that causes emotions, laugh, admiration, inspiration.  Sharpness, composition, symmetry, style  Story  Quality + pop-out moment Instagram in marketing @igslovenia
  • 25. Instagram in marketing @igslovenia
  • 26.  10% rule  Regular posting but let the photo “breath”  3 times daily max  Posting time – according to target audience(9 - 12, 7+ Igslo) Instagram in marketing @igslovenia
  • 27. Instagram in marketing @igslovenia
  • 28.  Really needed?  Why not if correct usage  Apps filters  Snapseed (even by pro)  Use what you mastered Instagram in marketing @igslovenia
  • 29.  Communicate!  Communicate!  Communicate!  Answer  Like, Follow, Comment  Proactive  Patience Instagram in marketing @igslovenia
  • 30.  Always use @ones_name when answering or comment with reference Instagram in marketing @igslovenia
  • 31. Instagram in marketing @igslovenia
  • 32.  Tell your own story – which would interest others  Probably the hardest part  Wjy am I here? What do I have to say?  What would interest followers – wrong approach  First impression (as always)  Instagram wants story! (Recommended Instagram users – learn from them) Instagram in marketing @igslovenia
  • 33.  Instagram map  Coordinates for finding and to be find  Interests and interest groups  Searching  Connecting groups  No # No reach Instagram in marketing @igslovenia
  • 34.  Which is mine?  Do I need one?  Not too generic, not too specific  Not too long  Can I support it?  @igslovenia - #igslovenia  At posting  Up to 30  #never #in #caption #please Instagram in marketing @igslovenia
  • 35.  Real vs fake  Search by # (interest, location...)  Interaction  Like, comment  Instagram is social! Instagram in marketing @igslovenia
  • 36.  IG punishes over engagement!  Blocking liking and repeated comments (BOOT!)  Forbidden apps (Followers for Instagram)  Stolen photos  Problematic content Instagram in marketing @igslovenia
  • 37.  Photo editing: Layout (IG APP) Snapseed, Image blender, Enlight ...  Data analysing/ statistika; Iconosquare, CrowdFire, Social Insight, Followers+, Followers for Instagram  Managing apps: Buffer, Later.com (latergram.me), Hootsuite ...  Reposting apps: repost (if you must)  Facebook Power Editor (sponzored) Instagram in marketing @igslovenia
  • 38.  Generally a lot lower interaction  Growing  Boomerang.  Don’t just collage  Use for expanding content Instagram in marketing @igslovenia
  • 39.  Additional channel with great rich  Three times more views than likes on photo  But – IG does not show views of a photo  Still followers needed first  Intimacy  Behind the scenes approach.  Here collages work  Great for events Instagram in marketing @igslovenia
  • 40.  Important distinctions  Statystics (views, impressions, reach, profile visits, top posts, followers – by time and location)  Contact options > location, phobe (call, sms), direct mail.  Advertising.  Must: Connected to Facebook (business) profile / Facebook fan page Instagram in marketing @igslovenia
  • 41.  Target market (slo, eng, xxx, bi-more lingual)  Target audience  Casual  Not patronising  Supporting identity/story/brand Instagram in marketing @igslovenia
  • 42. Contact us for more information and workshops! www.igslovenia.si info@igslovenia.si info@kharisma.si 041 703 600 Zoran Instagram in marketing @igslovenia