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Instagram in marketing
@igslovenia
mag. Zoran Leban Trojar
@zokus_gf
@igslovenia
KHARISMA D.O.O.
 4 years of every day unpaid work of two
people
 organic growth
 community of Slovenia lovers
 only UGC, posting 2x pe...
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing
@igslovenia
Instagram in marketing @igslovenia
 unofficial, unpaid
 inspiring
 memories
 tagging each other
 connecting with influencers
 organizing events (#insta...
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
About
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
 500 mio users
 300 mio daily users
 20 minutes daily average (FB 43)
 growing adults segments
 second most popular a...
 More than 60% users login daily
 30% interneta users on IG
 50% users follow brand
 Brand involvement 10x higher than...
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Rules which are really just recommendations
Instagram in marketing @igslovenia
 Quality before quantity
 What photo is good enough to post?
 Good photo – stands out, has something
extraordinary, som...
Instagram in marketing @igslovenia
 10% rule
 Regular posting but let the photo “breath”
 3 times daily max
 Posting time – according to target audience(...
Instagram in marketing @igslovenia
 Really needed?
 Why not if correct usage
 Apps filters
 Snapseed (even by pro)
 Use what you mastered
Instagram in m...
 Communicate!
 Communicate!
 Communicate!
 Answer
 Like, Follow, Comment
 Proactive
 Patience
Instagram in marketin...
 Always use @ones_name when answering or
comment with reference
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
 Tell your own story – which would interest
others
 Probably the hardest part
 Wjy am I here? What do I have to say?
 ...
 Instagram map
 Coordinates for finding and to be find
 Interests and interest groups
 Searching
 Connecting groups
...
 Which is mine?
 Do I need one?
 Not too generic, not too specific
 Not too long
 Can I support it?
 @igslovenia - #...
 Real vs fake
 Search by # (interest, location...)
 Interaction
 Like, comment
 Instagram is social!
Instagram in mar...
 IG punishes over engagement!
 Blocking liking and repeated comments
(BOOT!)
 Forbidden apps (Followers for Instagram)
...
 Photo editing: Layout (IG APP) Snapseed,
Image blender, Enlight ...
 Data analysing/ statistika; Iconosquare,
CrowdFire...
 Generally a lot lower interaction
 Growing
 Boomerang.
 Don’t just collage
 Use for expanding content
Instagram in m...
 Additional channel with great rich
 Three times more views than likes on photo
 But – IG does not show views of a phot...
 Important distinctions
 Statystics (views, impressions, reach, profile
visits, top posts, followers – by time and
locat...
 Target market (slo, eng, xxx, bi-more lingual)
 Target audience
 Casual
 Not patronising
 Supporting identity/story/...
Contact us for more information and workshops!
www.igslovenia.si
info@igslovenia.si
info@kharisma.si
041 703 600 Zoran
Ins...
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Sempl 18: Zoran Leban Trojar

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Sempl 18: Zoran Leban Trojar
Instagram in marketing

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Sempl 18: Zoran Leban Trojar

  1. 1. Instagram in marketing @igslovenia mag. Zoran Leban Trojar @zokus_gf @igslovenia KHARISMA D.O.O.
  2. 2.  4 years of every day unpaid work of two people  organic growth  community of Slovenia lovers  only UGC, posting 2x per day  after two years pther channels added  additional informations about places  not only obvious places (Bled, Piran)  different photographers Instagram in marketing @igslovenia
  3. 3. Instagram in marketing @igslovenia
  4. 4. Instagram in marketing @igslovenia
  5. 5. Instagram in marketing @igslovenia
  6. 6. Instagram in marketing @igslovenia
  7. 7. Instagram in marketing @igslovenia
  8. 8.  unofficial, unpaid  inspiring  memories  tagging each other  connecting with influencers  organizing events (#instameet)  workshops  writing about IG  www.igslovenia.si Instagram in marketing @igslovenia
  9. 9. Instagram in marketing @igslovenia
  10. 10. Instagram in marketing @igslovenia
  11. 11. Instagram in marketing @igslovenia
  12. 12. Instagram in marketing @igslovenia
  13. 13. Instagram in marketing @igslovenia
  14. 14. Instagram in marketing @igslovenia
  15. 15. About Instagram in marketing @igslovenia
  16. 16. Instagram in marketing @igslovenia
  17. 17.  500 mio users  300 mio daily users  20 minutes daily average (FB 43)  growing adults segments  second most popular app in youth segments  equaly popular among all segments by income Source: mediakix Instagram in marketing @igslovenia
  18. 18.  More than 60% users login daily  30% interneta users on IG  50% users follow brand  Brand involvement 10x higher than FB  Average involvement 4 times higher than 2 yrs ago  National Geographic – 48 m. Source: brandwatch Instagram in marketing @igslovenia
  19. 19. Instagram in marketing @igslovenia
  20. 20. Instagram in marketing @igslovenia
  21. 21. Instagram in marketing @igslovenia
  22. 22. Instagram in marketing @igslovenia
  23. 23. Rules which are really just recommendations Instagram in marketing @igslovenia
  24. 24.  Quality before quantity  What photo is good enough to post?  Good photo – stands out, has something extraordinary, something that causes emotions, laugh, admiration, inspiration.  Sharpness, composition, symmetry, style  Story  Quality + pop-out moment Instagram in marketing @igslovenia
  25. 25. Instagram in marketing @igslovenia
  26. 26.  10% rule  Regular posting but let the photo “breath”  3 times daily max  Posting time – according to target audience(9 - 12, 7+ Igslo) Instagram in marketing @igslovenia
  27. 27. Instagram in marketing @igslovenia
  28. 28.  Really needed?  Why not if correct usage  Apps filters  Snapseed (even by pro)  Use what you mastered Instagram in marketing @igslovenia
  29. 29.  Communicate!  Communicate!  Communicate!  Answer  Like, Follow, Comment  Proactive  Patience Instagram in marketing @igslovenia
  30. 30.  Always use @ones_name when answering or comment with reference Instagram in marketing @igslovenia
  31. 31. Instagram in marketing @igslovenia
  32. 32.  Tell your own story – which would interest others  Probably the hardest part  Wjy am I here? What do I have to say?  What would interest followers – wrong approach  First impression (as always)  Instagram wants story! (Recommended Instagram users – learn from them) Instagram in marketing @igslovenia
  33. 33.  Instagram map  Coordinates for finding and to be find  Interests and interest groups  Searching  Connecting groups  No # No reach Instagram in marketing @igslovenia
  34. 34.  Which is mine?  Do I need one?  Not too generic, not too specific  Not too long  Can I support it?  @igslovenia - #igslovenia  At posting  Up to 30  #never #in #caption #please Instagram in marketing @igslovenia
  35. 35.  Real vs fake  Search by # (interest, location...)  Interaction  Like, comment  Instagram is social! Instagram in marketing @igslovenia
  36. 36.  IG punishes over engagement!  Blocking liking and repeated comments (BOOT!)  Forbidden apps (Followers for Instagram)  Stolen photos  Problematic content Instagram in marketing @igslovenia
  37. 37.  Photo editing: Layout (IG APP) Snapseed, Image blender, Enlight ...  Data analysing/ statistika; Iconosquare, CrowdFire, Social Insight, Followers+, Followers for Instagram  Managing apps: Buffer, Later.com (latergram.me), Hootsuite ...  Reposting apps: repost (if you must)  Facebook Power Editor (sponzored) Instagram in marketing @igslovenia
  38. 38.  Generally a lot lower interaction  Growing  Boomerang.  Don’t just collage  Use for expanding content Instagram in marketing @igslovenia
  39. 39.  Additional channel with great rich  Three times more views than likes on photo  But – IG does not show views of a photo  Still followers needed first  Intimacy  Behind the scenes approach.  Here collages work  Great for events Instagram in marketing @igslovenia
  40. 40.  Important distinctions  Statystics (views, impressions, reach, profile visits, top posts, followers – by time and location)  Contact options > location, phobe (call, sms), direct mail.  Advertising.  Must: Connected to Facebook (business) profile / Facebook fan page Instagram in marketing @igslovenia
  41. 41.  Target market (slo, eng, xxx, bi-more lingual)  Target audience  Casual  Not patronising  Supporting identity/story/brand Instagram in marketing @igslovenia
  42. 42. Contact us for more information and workshops! www.igslovenia.si info@igslovenia.si info@kharisma.si 041 703 600 Zoran Instagram in marketing @igslovenia

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