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Semantic Search From the True vert  perspective Powered by www.orcatec.com www.truevert.com
Harness meaning for better search results
Approaches to semantic search Address somewhat different problems Reasoning engines Natural language understanding Ontology search/ expansion Contextual analysis
Semantic Web? People are inconsistent People are lazy People are creative People are innovative People lie People are competitive
Language is dynamic Jabberwocky Effect Humpty Dumpty Syndrome Making up new words Using old words in new ways blog Twitter
Strike Bank Words are ambiguous
How ambiguous? Look it up! The companies have agreed to  a  brief delay in implementing their agreement.     37  14  39  17  54 62  20  8  84  8  7  9 7,788,584,618,680,320  possible interpretations Each word disambiguates the others # definitions
A dog A pet Man’s best friend Rescuer Resident of Colorado An animal Service animal How many ways can you categorize Chester? Tan things A living thing Things with hair Tail wagger Mutt Donny’s dog Mammal
Do people ask interesting questions?
No ontology, taxonomy, or thesaurus needed
Blah blah blah  court  blah blah blah  lawyer  blah blah blah blah  bailiff  blah blah blah blah blah. Blah blah  court  blah blah blah  basketball  blah blah blah blah blah blah  freethrow  blah blah blah blah. Model word use patterns from documents Legal context Sport context
Japanese women’s blogs (the context)
Semantic Search Example Search for: 化粧 Makeup
Context for  化粧 化粧 Makeup 肌 Skin 美 Beauty 美容 Beauty of figure or form ケア Care dhc Brand of skin care products スキン Skin キレイ Pretty 始め Origin 口コミ Word of mouth 通販 Mail order
Expand query to give context 化粧 化粧 ,  美容 ,  肌 ,  美 ,  ケア ,  dhc ,  スキン ,  キレイ ,  始め ,  口コミ ,  通販 Query as entered Query as searched Terms are weighted by language model
Truevert Green See the world from a green perspective
 
 
 
Custom Search
Custom Green Search
Custom Health Search
The Vertical Semantic Search Engine Powered by www.truevert.com  www.orcatec.com Contact:  [email_address]   www.truevert.com  805-918-4612

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Semantic Search From Truevert

  • 1. Semantic Search From the True vert perspective Powered by www.orcatec.com www.truevert.com
  • 2. Harness meaning for better search results
  • 3. Approaches to semantic search Address somewhat different problems Reasoning engines Natural language understanding Ontology search/ expansion Contextual analysis
  • 4. Semantic Web? People are inconsistent People are lazy People are creative People are innovative People lie People are competitive
  • 5. Language is dynamic Jabberwocky Effect Humpty Dumpty Syndrome Making up new words Using old words in new ways blog Twitter
  • 6. Strike Bank Words are ambiguous
  • 7. How ambiguous? Look it up! The companies have agreed to a brief delay in implementing their agreement. 37 14 39 17 54 62 20 8 84 8 7 9 7,788,584,618,680,320 possible interpretations Each word disambiguates the others # definitions
  • 8. A dog A pet Man’s best friend Rescuer Resident of Colorado An animal Service animal How many ways can you categorize Chester? Tan things A living thing Things with hair Tail wagger Mutt Donny’s dog Mammal
  • 9. Do people ask interesting questions?
  • 10. No ontology, taxonomy, or thesaurus needed
  • 11. Blah blah blah court blah blah blah lawyer blah blah blah blah bailiff blah blah blah blah blah. Blah blah court blah blah blah basketball blah blah blah blah blah blah freethrow blah blah blah blah. Model word use patterns from documents Legal context Sport context
  • 12. Japanese women’s blogs (the context)
  • 13. Semantic Search Example Search for: 化粧 Makeup
  • 14. Context for 化粧 化粧 Makeup 肌 Skin 美 Beauty 美容 Beauty of figure or form ケア Care dhc Brand of skin care products スキン Skin キレイ Pretty 始め Origin 口コミ Word of mouth 通販 Mail order
  • 15. Expand query to give context 化粧 化粧 , 美容 , 肌 , 美 , ケア , dhc , スキン , キレイ , 始め , 口コミ , 通販 Query as entered Query as searched Terms are weighted by language model
  • 16. Truevert Green See the world from a green perspective
  • 17.  
  • 18.  
  • 19.  
  • 23. The Vertical Semantic Search Engine Powered by www.truevert.com www.orcatec.com Contact: [email_address] www.truevert.com 805-918-4612