2. Syntactic
The Syntactic approach in a genre shows several different generic events, taking
from all sectors of the film. This usually starts by introducing the characters to the
audience, in a group or singular. Once the characters have been witnessed, the
trailer shows a number of deaths, to create a intense atmosphere. These deaths
can occur forty, fifty minutes apart in the film itself, but take place at the same time
in the trailer, making it seem more interesting. The death of antagonists is never
shown in the trailer, as it would give away the ending, taking away the curiosity
from the viewers and therefore not wanting to see the film. Selected shots and
sequences including in the trailer don’t necessarily occur in chronological order.
3. Semantic
The semantic approach focus on the different elements used in order to create a successful
film/trailer. These are;
• Location
• Costume
• Lighting
• Body Language
• Editing
• Transitions
• Speed/pace
• Actors
• Props
• Sounds
