SEM 6 Final Report

1. MALAYSIA FOOD CULTURAL CENTRE, JALAN P. RAMLEE, KUALA LUMPUR
This is a thematic design peoject that emphasizing the theme of“sustining humanities”which defines as architecture for people, place and
time. For this project, we are to design a cultural centre on Jalan P. Ramlee, Kuala Lumpur. Malaysia Food Cultural Center was proposed in
order to preserve, research, distribute and promote the values and merits of traditional and modern Malaysia food culture in the world.There
are various hands-on facilities for traditional and modern food culture such as an festival hall, incubator kitchen, wholefood market and a
food library. The center is a great place for anyone who wants to learn more about Malaysia food culture, jumpstart a small Malaysian
wholefood business and take part in various experiences.

2. INTRODUCTION
Culture, is defined by idea, customs, and social behaviour of a particular individual or society. Jalan P. Ramlee is located in
between KLCC and KL tower, it is one of the main route for people to travel from KLCC to KL tower.“Emphemeral Disposition”,
is the sense that the place gaves after knowing more about Jalan P. Ramlee. The site gives off a periodical and lively feeling
at certain time, but it last for a very short time. A since of temporal humans activities at a different time and different zone.
Located at such multifunction district, it specialised spaces for different activities and it mis-matched creates an emphemeral
and mono-function effect on the area. The site is currently in a state of emphemeral disposition as it has some unrealized
potential. Can the cultural centre be an intermediate in between KLCC and KL tower? A centre to be a bridge to connect the
different user groups in the area? Or a place to facilitate multiple users and programme?

3. AIMS AND OBJECTIVE
Food culture in Kuala Lumpur is one of the most unique culture around the globe, especially when it comes to Jalan P. Ramlee. Following the
development and globalizaztion of Kuala Lumpur, Jalan P. Ramlee has become one of the hotspot for foods and drinks. However, the restaurants are
more internationalize and expensive due to the street itself is a tourist area resulting the traditional Malaysian style food stalls are places in the
secondary alley like a hidden gem and the local user group starts to avoid going to the main street. To bring back the unique identity of
Malaysianfood, a chance should be given to the hawkers in order to join the research and improve their food business with a more proffesional
appliances in order to serve the real taste of Malaysian food with a more affordable price. To share the uniqueness and the knowledge behind the
tasty food, the travelers should be given an access to learn more about Malaysian food culture. The present situation is also an important
supposition, which put the concept of food cultural identity with architectural environment of Jalan P. Ramlee fits to it’s unique food & cultural
community as cultural resource, maintaining & ensuring this variability. To share, to enjoy, and to edute each otherin this multiculturism community.

4. 2.0 SITE INVESTIGATION AND CONTEXTURAL STUDIES
MACRO SITE STUDY
PERMEABILITY (TRANSPORT) PERMEABILITY (PUBLIC TRANSPORT) DISTRICT
10 minute walking
distance
from
site
PRIMARY ROAD
SECONDARY ROAD
PRIVATE ROAD
ALLEY
CYCLING TRACK
CAR PARK
LRT
MONORAIL
BUS SHELTER
TAXI BOOTH
10 minute walking
distance
from
site
KLCC
ACCOMODATION
TOURISM
ENTERTAINMENT
FINANCIAL
ECO-TOURISM
MIXED USE
COMMERCIAL
ACCOMODATION
FINANCIAL
OFFICE
F & B
COMMERCIAL
MICE
ABANDONED/ CONSTRUCTION
LAND USE

5. 2.0 SITE INVESTIGATION AND CONTEXTURAL STUDIES
The road was named after Tan Sri P. Ramlee, a legendary fame of singing and acting. Nowadays, it serves as an important entertainment and commercial
hub within the city. Jalan P. Ramlee was once known as Parry road back in 1966. Strategically located just around the corner from the city’s major land-
mark attractions, Petronas Twin Towers and Suria KLCC.
Jalan P Ramlee is a few minutes’ walk from Zouk KL, one of the city’s most popular nightspots, as well as Hotel Maya Kuala Lumpur, a beautiful boutique
urban retreat in the middle of the city. Bringing the heat to the city’s dining landscape, Jalan P Ramlee restaurants range from themed destination eateries
and rooftop stunners, to award winning fine diners, and trendy thematic bistros. Highly rated by diners as Kuala Lumpur’s best neighbourhood for food, you
will find some of the biggest names in KL’s culinary scene within the Jalan P Ramlee area.
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TO JALAN
P RAMLEE
HISTORICAL BACKGROUND
Jalan P. Ramlee was named after Tan Sri P Ramlee, a legendary fame of singing and acting, located in the heart of Kuala Lumpur. The site used to be a entertainment club but it was
shut down and the leftover part, which is a parking, is still in use. The area serve as an important entertainment and commercial hub within the city. Also, Jalan P. Ramlee serve as a
main pedestrian route link between KLCC and KL Tower. Around the site, there are alot of hotels and clubs which makes the site even more travelers. The site is located beside Jalan
Sultan Ismail, which is a heavy traffic main road during morning 9am and after work hour.
The permeability of the site is convenience by pedestrian and vehicle. The Bukit Nanas LRT Station is nearby the site and Bicycle track is provided around the site. The user group around
the site are mostly foreign travelers, white and blue collar groups. There’s not much of a family or youngsters around the site. The traffic congestion often happen on Jalan Sultan Ismail
rather than Jalan P. Ramlee. Beside the site, there are alot of mamak and food trucks on the day and night time.
SITE INTRODUCTION
URBAN MORPHOLOGY
Jalan P Ramlee area was a suburban
area and was not yet developed. The
placement of the buildings are scattered.
Due to the growth of the city centre at that
time which was Medan Pasar, the city
start to grow. Large buildings started to
allocate themselves in the site.
The construction of KLCC and KL Tower
initiated the rapid development of KL city.
Relocation of the city centre encourage
the growth of Jalan P Ramlee area. Now,
Jalan P Ramlee was surrounded by
skyscrapers and large buildings.
1936 - 1966 1966 - 1990 1999 - 2000 2018
CLUSTER
MULTIPLY PRODIGIOUS CONCENTRATE

6. 2.0 SITE INVESTIGATION AND CONTEXTURAL STUDIES
The main issue on site is the lack of intermediate point for users to interact with other user groups due to the linear pathway that doesn’t provide much resting spot causing the activities
that’s going on around are more periodically. Based on observation, white and blue collar group tend to avoid visiting frontline restaurants due to the above average price of the foods
and beverage. After going through some interview sessions with the workers around, they mentioned that the restaurant target users are mostly tourist because this is a well-known tourist
spot. However, looking at the present situation, the white and blue collar group prefer going to the alley mamak or take-away foods. The definition of a tourist spot is suppose to be
representing the culture of Kuala Lumpur, yet, looking at the internationalize retails and restaurants, the current Jalan P. Ramlee’s identity is missing.
In addition, the landmark, especially KL tower and KLCC, create a magnet effect, pulling people away from Jalan P.Ramlee instead of complementing each other, the street has an inhibit
contact where the traffic and pedestrian flow are high, causing it unable to attract people as a inviting contact point. The KL city walk was created in order to link people
towards Pavilion, yet the crowd doesn’t go through the space resulting a redundant space.
SITE SIGNIFICANT ISSUES

7. 3.0 PROJECT BACKGROUND & DESIGN INTENTION STRATERGIES
The overall concept is deisgnated based on the keyword cultivation which means to
educate people through practical skills and serve as an intermediate point in the middle of
two attractive landmark to gather people. The spatial planning are based on the existing
movement pattern of the site user group. The aims of the keywords are to centralised the
fractured hawker stalls into one hub to provide a better environment, circulation, chance of
contact and education about F&B to each different groups.
The ground floor acts as a incubator that hopes to
centralise and gather the surrounding food stalls into its
vicinity thus providing the best of both worlds,
convenient and pleasent environment accompanied
by affordability. It also serves as a academy that trains
and monitor new hawker stall startups, encouraging
such business.
SPATIAL PLANNING
Gather - Cultivate
The first floor serves a different purpose, to educate
users regarding cultural diversity through festive
activities and delicacies knowledge.
Gather - Educate
The arrangement of spaces commands a linear
circulation throughout the food hub accompanied by
various exits, this is to designed according to the
behaviour of site users, which were to pack (”dabao”)
their meal and leave. This enables easier ingress and
egress in-out of the building.
Circulation

8. 3.0 PROJECT BACKGROUND & DESIGN INTENTION STRATERGIES
MICRO SITE ANALYSIS
SITE PLAN
SHADOW ANALYSISSITE RESPONSE
Green terraces were introduced to create a sense of
distance and seperation from the surrounding urban
context whilst reducing the urban stress of users by
introducing vegetation to act as an insulation to the
urban harshness.
Green Terraces
Timber louvers were introduced as the facade to
blend in with the neighbouring buildings whilst timber
material was chosen to break away from the typical
urban textures and provide a sense serenity to the
users.
Blend & Break
In the begining of the year,
the site is not shaded by the
vortex tower and is more
exposed to sunlight allowing
maximizing natural lighting.
February
In the middle of the year,The
shadow of the vortex tower
are more towards the site.
June
At the end of the year, the
vortex tower’s shadow does
not block the site.
October
STRENGTHS
Permeability : Convenience path to reach by bicycle,
walking, LRT or taxi.
Landmark : There’s a lot of landmark around which
makes more visitor around the site.
Cultural Activities : There’s a lot of activities going on
around the site according to different time.
WEAKNESS
Over price restaurant : The international range of
restaurant around are mean to attract foreign travellers,
therefore the food price is expensive.
Inhabit Contact : The surrounding is a cluster pathway
that does not have an mediation point.
Concrete Jungle : There’s too much of commercial high
rise building and lack of green zone.
OPPORTUNITY
Create inviting area : Create an inviting space to attract
people to rest in the area.
Green zone : Create a green zone to solve the
greenhouse gas emission issue on site and provide
comfort bird view point from high rise building.
Cultural Activities : Create a food hub that engage the
user that pass by the site.
THREATS
Pedestrian around pubs and clubs : Safety issue for
drunk people around in the middle of the night.
Robbery issue : The robbery chance around the a
rea is high due to the pedestrian walkway is just right
beside main road.

9. 3.0 PROJECT BACKGROUND & DESIGN INTENTION STRATERGIES
Project year: 2016
the ku.be house of culture in movement was designed for
frederiksberg as a focal point for both the immediate
community and wider area of copenhagen.
it is a cultural canter where people themselves can take
ownership of and that would evolve its programme based
on the specifis wants and need of its users.
KU.BE HOUSE OF THE CULTURE IN MOVEMENT
MVRDV - ADEPT
Connecting people
designed to connect people regardless of age, ability and interest,
ku.be blends theatre, sport and learning into a cultural centre.
spaces where body and mind can be activated to promote a
healthier life are also created.
Transparency
The fragmented glass facade hintes visitors of the spaces within at
night time, the building lip tup with colours of the spaces inside.
Space Making
The spaces in the cultural
centre are volumes of
different shapes, ranging from
a huge cross to a doghnut.
The six volumes each
represent their own
programmes.

10. 3.0 PROJECT BACKGROUND & DESIGN INTENTION STRATERGIES
FOSUN FOUNDATION
FOSTER-PARTNER-HEATHERWICK STUDIO
The chamfered corner of the building at the
juction creates a welcoming entrance and also
a plaza in the front.
The cultural centre is visible even from the alleys.
it catches the attension of passerbys in the
area.
People from the street have an unobstructed
view towards the cultural centre.
the arts and culture centre is placed in the heart of this financial
centre. the 3 storey building is closer to the human scale
compared to the other buildings surrounding it.
the space between the arts and culture centre and the building beside it allows pedestrian to
walk around the centre freely. the surroundings of the centre is very walkable, allowing visitors to
enjoy the facade from all sides.
Project year: 2017
this multifunctional arts and
culture complex is part of the
bund finance centre. located in
central shanghai, it is placed
between the old town and the
new financial district.
This project is set to revitalise
shanghai’s waterfront. occupying
a prominent site on bund, the
buildings define the ‘end point’ to
shanghai’s most famous street.

11. PROPOSED PROGRAMME : MALAYSIA FOOD CULTURAL CENTRE
Malaysia Food Cultural Center was proposed in order to preserve, research, distribute and promote the values and merits of traditional and modern Malaysia food culture in the world.
There are various hands-on facilities for traditional and modern food culture such as an festival hall, incubator kitchen, wholefood market and a food library. The center is a great place for
anyone who wants to learn more about Malaysia food culture, jumpstart a small Malaysian wholefood business and take part in various experiences.
PROJECT OBJECTIVE
3.0 PROJECT BACKGROUND & DESIGN INTENTION STRATERGIES
Air Quality, Climate, Acoustic Design
Using the orientation, natural lighting, natural ventilation and green roof element to minimize the noise transmission and greenhouse effect.
Connectivity
A neighbourhood public space that can be actively occupy by users for a higher chance of contact.
Food Production Business
To create career progression through skills upgrading and development programmes
Encourage Tourism in food & beverage
To promote educational interests in food for tourist to experience Malaysian food culture.
BASEMENT PLAN
Necessary Activities
Common Workspace
Convenience store
Wholefood Market
Food Library
Food court
Optional Activities
Terrances
Common Space
CourtyardStaff accomodation
Festival Hall
GROUND FLOOR PLAN FIRST FLOOR PLAN SECOND FLOOR PLAN
SPATIAL PROGRAMMMING

12. SUN PATH
WIND ROSE
4.0 ENVIRONMENTAL & TECHNOLOGY STRATEGIES
The site location is at azimuth 95.15 and altitude of 62.23 with a timezone of GMT + 07.00 . The location climate is hot and humid throughout
the whole year. Based on research, the daylight hour is around 12 hours, the sun rise at 6AM and set at 7PM daily. The site itself is surrounded by
high-rise building, therefore there is an heat issue caused by green emission gas and the UV reflect from the high-rise building. Althought it is
located beside a high-rise building, Vortex, it doesn’t get shaded by the tower most of the year and it is also located beside a elevated rail track
but the sun light are still quite exposed to the site. The most exposing part to the sunlight is the east west, which is good for the morning
sunlight to reduce artificial light and imply more natural lighting design in the building. The building orientation is slightly tilted according to
the east west to prevent direct sunlight and generate a building facade facing east west to create a welcoming frontage to the user. The facade
has a louver design to improve the shading purpose according to time and lower down the exposure of the direct sunlight into the building on
the top floor. To reduce the heat gain of the site, vegetation was introduced to the site in order to diffuse heat gain from the sun but in the
same time, the courtyard get to obtain sunlight for vegetation’s nutrients.
Based on the reseach, the wind rose of the site ismostly from the south-east, south, and south-west. The prevailing wind doesn’t blow from the
north often. Especially on the site where there are high-rise building blocking the wind from the north to north-east side. The site is exposed to
east- south, south and south-west which is the main road. However, the site is facing carbon dioxide emission due to the traffic around the site.
Therefore, the building itself is designated to lean more towards the alley to create distance to the main road with a green terraces at the front.
This create a sense of seperation to the hectic traffic and giving the prevailing wind to filter through the vegetation of the building so when it
reach the courtyard it will not cause harsh carbon dioxide emission to the site.

13. ACOUSTIC CONSIDERATION
The concrete wall mouted with bricks is believed to work well in insulating the noise from outdoor, by leaning the building towards to the secondary alley, the noise from the main road reduce. The
louver also act as a part of the acoustic device as it diffuse some of the noise from outside of the building. For the interior part, the reduce in opening of spaces are mostly installed with concrete
walls. The ground floor has a semi-open floor plan for a more engaging opening to users, then slowly to the upper floor the amount of louvers increase to create a more enclose area to block out
more noises from the outside to the top floor where it is a provate space.
GREEN FEATURES
The green terraces were introduced to create a sense of distance and seperation from the surrounding urban context whilst reducing urban stress of users by introducing vegetation to act as an
insulation to the urban harshness. The material, timber were also used to create a sense of traditional and contrast from the urban texture to create a more relaxing casual environment for the users.
The courtyard is designed to be a breifing zone for people to have close distance towards green resource while utilizing the space. Green terracesare there to create a more inside out engaging
feeling to the users while utilizing the spaces. Carbon dioxide emissions from concrete and timber production are relatively small compared to other building materials. It does not create loud noise
that affect the neighbourhood and they cost less energy than producing other comparable building materials.
ACOUSTIC & GREEN FEATURES
4.0 ENVIRONMENTAL & TECHNOLOGY STRATEGIES

14. GREEN TERRACE
Green terraces were introduced to diffuse the heat gain
that could cause green gas emmision. It also help to
create a distance from the urban context to provide
serenity to the building.
TIMBER LOUVER FACADE
Timber louver were introduced as the facade to blend
in with the neighbourhood buildings whislt timber
material was chosen to break away from typical urban
textures and provde a sense of serenity to the users.
CONCRETE
Concrete is a strong material that will not weakened by
moisture, mould or pests. It is naturally fire-resistant and
also highly effective barrier to fire spread. It can also
reduces the "urban heat island" effect prevalent in the
urban context. Concrete walls and floors slow the
passage of heat moving through, reducing temperature
swings andit is an inert, compact and non-porous
material, it does not attract mould or lose its key
properties over time.
LOW-E DOUBLE GLAZING
The low-e double glazing window minimize the amount
of UV and infrared light that can pass through glass
without compromising the amount of visible light that is
transmitted. When heat or light energy is absorbed by
glass, it is either shifted away by moving air or
re-radiated by the glass surface reducing the emissivity
of one or more of the window glass surfaces improves a
window's insulating properties.
MATERIAL AND RESOURCES
4.0 ENVIRONMENTAL & TECHNOLOGY STRATEGIES

15. BUILDABILITY & BUILDING TECHNOLOGY
4.0 ENVIRONMENTAL & TECHNOLOGY STRATEGIES
BUILDING SECTION DETAILS NTS)

16. BUILDABILITY & BUILDING TECHNOLOGY
4.0 ENVIRONMENTAL & TECHNOLOGY STRATEGIES

17. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
BACHELOR OF SCIENCE IN ARCHITECTURE
ARCHITECTURE DESIGN PROJECT ( ARC 60108 )
FINAL EXECUTIVE REPORT
MALAYSIA FOOD CULTURAL CENTRE
STUDENT NAME : LIEW MIN YEE
STUDENT ID : 0324525
TUTOR : AR. EDWARD CHEW