Selsal is an online platform that provides wedding planning and booking services in Saudi Arabia. It allows users to browse vendors, book services, plan budgets, and pay online. Selsal takes a 10% commission on bookings and plans to expand to Riyadh and Dammam in year 2 with a goal of 10,000 bookings and 1,000 vendors by year 3, generating $5 million in commissions. The company is seeking $900,000 in funding and is led by a team of 6.