How to sell ads successfully.

1. $ELLING PEOPLE

2. This
is
the old-fashioned
way to sell ads.

3. “Our daily
audience is
100 000!”
means

4. 100 000 people are listening
our radio every single day!

5. “We have 100 000
monthly unique
visitors!”
means

6. 100 000 people
visit our
website every
month!

7. “We have a
circulation of 50 000
and 2x readers!”
means

8. 100 000 people
read our magazine!

9. “Our rating is the
highest in the
country!”
means

10. Last month
100 000 people
have seen our talk
show in the
primetime!

11. “We have 100 000
circulation every day!”
means

12. 100 000 people read our
newspaper!

13. What all these
old-fashioned ad
sales agents
actually do is…
$ELLING
PEOPLE

14. They make people

15. And they sell people’s
attention to someone else.

16. This was easy for
some time

17. But now the World
has

18. Advertisers
understood
that people
are not
enough.

19. So they have
as well.

20. “But if I don’t sell people
what should I sell!?”
(asks the ad-sales agent)

21. Well, in fact it’s quite easy.

22. Sell results. Not people.

23. Sell results. Not people.
Can you?

24. Thank you!
Hristo Radichev
+359 899 898 595
Hristo.Radichev@mail.bg
http://KonxOmpax.wordpress.com

25. Image credits:
$ http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg
$ http://www.washingtonwatch.com/blog/wp-content/uploads/2009/02/old-tv.jpg
$ http://www.joy.org.au/files/63/radio1.jpg
$ http://www.virtualsalesteam.co.uk/images/teamshotsmaller.jpg
$ http://www.easyad.co.uk/uploads/pics/Advertiser-Unterseite_1.jpg
$ https://www.bluesteps.com/Client/Images/time-management.jpg
$
http://3.bp.blogspot.com/_FrF2J_WkOKQ/SSYNP4wLRfI/AAAAAAAAAkc/TdkRWL41m
UY/S660/PayAttention_small.jpg
$ http://progressivestates.org/sync/images/dispatch/takingMoney.jpg
$ http://smartlemming.com/wp-content/uploads/2009/05/results-oriented-
300x284.jpg
$ http://images.tmcnet.com/tmc/misc/article-images/Image/old%20ibm_pc_xt.jpg
$ http://www.collectorsquest.com/blog/wp-content/uploads/p1040769.jpg