THE SELF STORAGE ASSOCIATION
UK ANNUAL REPORT
Agenda
1) Economic Overview
2) Real Estate Overview
3) 2015 Highlights
4) Demand Study
5) Members Survey
6) Summary
Economic Overview
Cushman & Wakefield | SSA UK
ECONOMIC SUMMARY
ECONOMIC INDICATORS* 2014 2015E 2016F 2017F 2018F
GDP growth 2.9 2.3 2.1 2.3 2.2
Consumer spending 2.6 2.8 2.5 2.1 1.9
Industrial production 1.3 1.0 -0.1 1.2 1.0
Fixed Investment 7.3 4.1 3.4 5.6 4.2
Unemployment rate ILO (%) 6.2 5.4 5.1 5.0 5.0
CPI Inflation 1.5 0.1 0.5 1.4 1.8
Exchange Rate (US$ per £) 1.65 1.53 1.39 1.44 1.48
Exchange Rate (Euro per £) 1.24 1.38 1.30 1.35 1.36
Short-Term Interest Rates (%) 0.5 0.6 0.6 0.8 1.3
Long-Term Interest Rates (%) 2.6 1.9 1.7 2.3 2.8
Annual percentage changes unless specified Source:
Oxford Economics
Cushman & Wakefield | SSA UK
ECONOMIC BACKDROP
Residential Property Transactions
Real Estate Overview
Cushman & Wakefield | SSA UK
YIELDS
Cushman & Wakefield | SSA UK
REAL ESTATE MARKET
2015 in Highlights
Cushman & Wakefield | SSA UK
The year in highlights
Cushman & Wakefield | SSA UK
The year in highlights
Cushman & Wakefield | SSA UK
The year in highlights
Cushman & Wakefield | SSA UK
The year in highlights
Demand Study
Cushman & Wakefield | SSA UK
SELF STORAGE AWARENESS
Cushman & Wakefield | SSA UK
SELF STORAGE - UNDERSTANDING
Cushman & Wakefield | SSA UK
NATIONAL UNPROMPTED BRAND AWARENESS
66% DON’T
KNOW
23%
BIGYELLOW/Y
ELLOW
BOX/YELLOW
9% OTHER
EXISTING
BRANDS
COMBINED
3% SAFESTORE
2%
SELFSTORE?
1% ACCESS
1%
SHURGARD
1% LOCK AND
STORE
Don’t Know 66%
Big Yellow/Yellow Box/Yellow 23%
Other Brands Combined 9%
Safestore 3%
Self Store (Not a brand) 2%
Access 1%
Shurgard 1%
Lock and Store 1%
Cushman & Wakefield | SSA UK
LONDON UMPROMPTED BRAND AWARENESS
42% Don’t
Know
49% Big
Yellow/Yellow
Box/Yellow
8% Other
6% Safestore
5% Shurgard
5% Self Store
4% Access
2% Lock and
Store
Big Yellow/Yellow
Box/Yellow
49%
Don’t Know 42%
Other 8%
Safestore 6%
Shurgard 5%
Self Store 5%
Access 4%
Lock and Store 2%
Cushman & Wakefield | SSA UK
DRIVERS OF RECOGNITION
Cushman & Wakefield | SSA UK
ENQUIRIES PATHWAY
Cushman & Wakefield | SSA UK
CONTACTING A STORE
Cushman & Wakefield | SSA UK
REGIONAL PRICE AWARENESS
UK LONDON SOUTH NORTH
Indicative average net
monthly rental rate for a 90
sq. ft. unit
168 222.26 163.74 117.84
Don’t know + below or at
the actual rate range
88% 92% 87% 82%
Within actual rate range 5% 2% 4% 10%
Above actual rate range 7% 6% 9% 9%
Members Survey
Cushman & Wakefield | SSA UK
STORES BY SIZE (MLA)
INDUSTRY OVERVIEW
Cushman & Wakefield | SSA UK
OCCUPANCY
ON SURVEY RESULTS
64%
63%
67%
69%
70%
73%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
2010 2011 2012 2013 2014 2015
OCCUPANCY RATE ON CLA FROM PREVIOUS
SURVEY DATA
NET RENTAL RATES INCREASE
TO £22.15 PER SQUARE FOOT
PER ANNUM. THE HIGHEST
LEVEL SINCE THE STUDY BEGAN
IN 2006.
£22.15
Cushman & Wakefield | SSA UK
RENTAL RATES
NET RENTAL RATES £ PER SQ FT PA
Cushman & Wakefield | SSA UK
RENTAL RATES
NET RENTAL RATES £ PER SQ FT PA
2015
London 29.28
South East 21.88
East of England 21.33
South West 18.51
Scotland 18.29
Yorkshire & The Humber 17.18
West Midlands & Wales 16.18
North 15.93
East Midlands 15.05
UK Average 22.15
Cushman & Wakefield | SSA UK
RENTAL RATES
DISPOSABLE INCOME PER CAPITA V AVERAGE RENTAL RATE
Cushman & Wakefield | SSA UK
OTHER OPERATING METRICS
OPERATING EXPENSES
Staff costs 24.1%
Rates and taxes 23.6%
Management costs 20.0%
Other expenses 6.4%
Online marketing 9.3%
Repairs and maintenance 4.8%
Utilities 8.2%
Insurance 2.3%
Other Marketing 1.6%
Merchandise 3.9%
Cushman & Wakefield | SSA UK
BUSINESS CONFIDENCE
OPTIMISM REGARDING PROFITS
Cushman & Wakefield | SSA UK
BUSINESS CONFIDENCE
EXPECTATIONS FOR EMPTY ROOM RATES OVER THE YEAR
Cushman & Wakefield | SSA UK
BUSINESS CONFIDENCE
SITES TO DEVELOP
Summary
Oliver Close
Partner
Jagruti Joshi
Associate
Paula Viner
Marketing
Director
Sam Gadar
Surveyor
Rennie Schafer
Chief Executive
Officer
Bryony Caswell
Membership
Services Officer
Tracey Prigmore
Administration
Officer
Cushman & Wakefield | SSA UK

Self Storage Annual Report 2016 in conjunction with SSA UK

  • 1.
    THE SELF STORAGEASSOCIATION UK ANNUAL REPORT
  • 2.
    Agenda 1) Economic Overview 2)Real Estate Overview 3) 2015 Highlights 4) Demand Study 5) Members Survey 6) Summary
  • 3.
  • 4.
    Cushman & Wakefield| SSA UK ECONOMIC SUMMARY ECONOMIC INDICATORS* 2014 2015E 2016F 2017F 2018F GDP growth 2.9 2.3 2.1 2.3 2.2 Consumer spending 2.6 2.8 2.5 2.1 1.9 Industrial production 1.3 1.0 -0.1 1.2 1.0 Fixed Investment 7.3 4.1 3.4 5.6 4.2 Unemployment rate ILO (%) 6.2 5.4 5.1 5.0 5.0 CPI Inflation 1.5 0.1 0.5 1.4 1.8 Exchange Rate (US$ per £) 1.65 1.53 1.39 1.44 1.48 Exchange Rate (Euro per £) 1.24 1.38 1.30 1.35 1.36 Short-Term Interest Rates (%) 0.5 0.6 0.6 0.8 1.3 Long-Term Interest Rates (%) 2.6 1.9 1.7 2.3 2.8 Annual percentage changes unless specified Source: Oxford Economics
  • 5.
    Cushman & Wakefield| SSA UK ECONOMIC BACKDROP Residential Property Transactions
  • 6.
  • 7.
    Cushman & Wakefield| SSA UK YIELDS
  • 8.
    Cushman & Wakefield| SSA UK REAL ESTATE MARKET
  • 9.
  • 10.
    Cushman & Wakefield| SSA UK The year in highlights
  • 11.
    Cushman & Wakefield| SSA UK The year in highlights
  • 12.
    Cushman & Wakefield| SSA UK The year in highlights
  • 13.
    Cushman & Wakefield| SSA UK The year in highlights
  • 14.
  • 15.
    Cushman & Wakefield| SSA UK SELF STORAGE AWARENESS
  • 16.
    Cushman & Wakefield| SSA UK SELF STORAGE - UNDERSTANDING
  • 17.
    Cushman & Wakefield| SSA UK NATIONAL UNPROMPTED BRAND AWARENESS 66% DON’T KNOW 23% BIGYELLOW/Y ELLOW BOX/YELLOW 9% OTHER EXISTING BRANDS COMBINED 3% SAFESTORE 2% SELFSTORE? 1% ACCESS 1% SHURGARD 1% LOCK AND STORE Don’t Know 66% Big Yellow/Yellow Box/Yellow 23% Other Brands Combined 9% Safestore 3% Self Store (Not a brand) 2% Access 1% Shurgard 1% Lock and Store 1%
  • 18.
    Cushman & Wakefield| SSA UK LONDON UMPROMPTED BRAND AWARENESS 42% Don’t Know 49% Big Yellow/Yellow Box/Yellow 8% Other 6% Safestore 5% Shurgard 5% Self Store 4% Access 2% Lock and Store Big Yellow/Yellow Box/Yellow 49% Don’t Know 42% Other 8% Safestore 6% Shurgard 5% Self Store 5% Access 4% Lock and Store 2%
  • 19.
    Cushman & Wakefield| SSA UK DRIVERS OF RECOGNITION
  • 20.
    Cushman & Wakefield| SSA UK ENQUIRIES PATHWAY
  • 21.
    Cushman & Wakefield| SSA UK CONTACTING A STORE
  • 22.
    Cushman & Wakefield| SSA UK REGIONAL PRICE AWARENESS UK LONDON SOUTH NORTH Indicative average net monthly rental rate for a 90 sq. ft. unit 168 222.26 163.74 117.84 Don’t know + below or at the actual rate range 88% 92% 87% 82% Within actual rate range 5% 2% 4% 10% Above actual rate range 7% 6% 9% 9%
  • 23.
  • 24.
    Cushman & Wakefield| SSA UK STORES BY SIZE (MLA) INDUSTRY OVERVIEW
  • 25.
    Cushman & Wakefield| SSA UK OCCUPANCY ON SURVEY RESULTS 64% 63% 67% 69% 70% 73% 56% 58% 60% 62% 64% 66% 68% 70% 72% 74% 2010 2011 2012 2013 2014 2015 OCCUPANCY RATE ON CLA FROM PREVIOUS SURVEY DATA
  • 26.
    NET RENTAL RATESINCREASE TO £22.15 PER SQUARE FOOT PER ANNUM. THE HIGHEST LEVEL SINCE THE STUDY BEGAN IN 2006. £22.15
  • 27.
    Cushman & Wakefield| SSA UK RENTAL RATES NET RENTAL RATES £ PER SQ FT PA
  • 28.
    Cushman & Wakefield| SSA UK RENTAL RATES NET RENTAL RATES £ PER SQ FT PA 2015 London 29.28 South East 21.88 East of England 21.33 South West 18.51 Scotland 18.29 Yorkshire & The Humber 17.18 West Midlands & Wales 16.18 North 15.93 East Midlands 15.05 UK Average 22.15
  • 29.
    Cushman & Wakefield| SSA UK RENTAL RATES DISPOSABLE INCOME PER CAPITA V AVERAGE RENTAL RATE
  • 30.
    Cushman & Wakefield| SSA UK OTHER OPERATING METRICS OPERATING EXPENSES Staff costs 24.1% Rates and taxes 23.6% Management costs 20.0% Other expenses 6.4% Online marketing 9.3% Repairs and maintenance 4.8% Utilities 8.2% Insurance 2.3% Other Marketing 1.6% Merchandise 3.9%
  • 31.
    Cushman & Wakefield| SSA UK BUSINESS CONFIDENCE OPTIMISM REGARDING PROFITS
  • 32.
    Cushman & Wakefield| SSA UK BUSINESS CONFIDENCE EXPECTATIONS FOR EMPTY ROOM RATES OVER THE YEAR
  • 33.
    Cushman & Wakefield| SSA UK BUSINESS CONFIDENCE SITES TO DEVELOP
  • 34.
  • 35.
    Oliver Close Partner Jagruti Joshi Associate PaulaViner Marketing Director Sam Gadar Surveyor Rennie Schafer Chief Executive Officer Bryony Caswell Membership Services Officer Tracey Prigmore Administration Officer
  • 36.