Self Organizing Genomes with Real Time Consent




   Alice Rathjen, President, Founder
   alice@dnaguide.com
   DNA Guide, Inc. All rights reserved 2012
Genome




Digital Human Being
The Evolution of Digital
                                          Humanity
                                        Molecular
     Electronic                                       Next Generation
                      Social Networks   Diagnostics
     Health Records                                   Sequencing
Pattern:                                              Technologies

People upload/create data and
control who they share it with.




 1992                                                           2012
Imagine….


            The power of
      Self- Organizing
            Genomes
The advantages of
Real Time
Consent
2 Billion Genomes in
Electronic
                                      10 Years?
                                     Molecular     Next Generation
                   Social Networks   Diagnostics
Health Records                                     Sequencing
                                                   Technologies


2012                                                     2022
                 Research
                 Governments/Passports
                 Electronic Health Records
                 Patient Groups
                 Ancestry
                 Gaming (DNA Avatars)
                 Biometric Access/ E-Commerce
                 Online Identity Services
                 Citizen Science
                 Non-Govt Health Organizations
                 Disaster Response / Epidemics
The Industries Problem...
                                             No Path to Market
                          Genetic Data Explosion
  Huge investment in                                  Personalized Medicine
  Sequencing
  Technologies and




                                          INSURANCE
  Molecular Diagnostics



                                                      Consumers/
           Pharma /
                           Health                      Patients
            Clinical       Services
  R&D        Trials


                       Regulation, Privacy, Ease of Use
Will we see a Facebook for DNA or Biological DNS - where people
choose an entity to register and host their genome?
Regulation




   www.DNAguide.com
Problem of Fear and Ignorance


                                        A
T
A                        T
          T

                   A
    C
         G              C
                                        G
The Patient Has Changed




Doctor, it hurts          Doc, I was born
when I do this               this way
New Path to Market?


                              C
                          T
                              G    Those
                      A            Providing
Consumer/                          Valuable
Patient Controls                   Information
Access To Their                    and Services
DNA via Real                       Get Rewarded
Time Consent
Genome Browsers &
Non-Scientific Users




      (Mitochondria)
Solution is to Manage Interpretation and
   Access Down to the Base Pair Level
Technology can Enable Dynamic
                         Regulation & Compliance
      Information Category                  Rating

Quality of Science                    (Graded) A,B,C,D,F
(by Scientific Community)             W = Withdrawn
                                      I = Incomplete


Medical Utility                        (Five Star Rating)
(by Health Care Providers/ Payers)


                                       (Movie Rating)
Viewing Risk                         E=
(Genetic Counselors, Ethics)         Everyone,
                                         PG = Physician
                                     Guidance          R=
                                     Restricted
Building the Scaffolding for Future
                                          Personal Biological Data
Grand Slam of Electronic Health Records

Patient as Owner                      Map of Your                       Map of Your
 Security Token                        Genome                             Body
DNA sample used to create       “Google Maps” for your genome       Medical records, images and
patient centered universal      with the ability to manage          gene expression data to be
health record based on real     interpretation and access down to   linked to a map of the your
time consent. (Patient          the DNA base pair level. Convert    human body and to genomic
submits DNA sample to prove     $1,000 genome into 2 minute         location.
ownership , receives login to   genome at the point of care.
setup user accounts).
Navigating Genetic Data
        Privacy, Regulation and Ease of Use




Alice Rathjen, President, Founder
alice@dnaguide.com
Method for preparing and using personal and genetic profiles

DNA Guide, Inc. All rights reserved 2012

Self Organizing Genomes with Real Time Consent - DNA Guide

  • 1.
    Self Organizing Genomeswith Real Time Consent Alice Rathjen, President, Founder alice@dnaguide.com DNA Guide, Inc. All rights reserved 2012
  • 2.
  • 3.
    The Evolution ofDigital Humanity Molecular Electronic Next Generation Social Networks Diagnostics Health Records Sequencing Pattern: Technologies People upload/create data and control who they share it with. 1992 2012
  • 4.
    Imagine…. The power of Self- Organizing Genomes
  • 5.
  • 6.
    2 Billion Genomesin Electronic 10 Years? Molecular Next Generation Social Networks Diagnostics Health Records Sequencing Technologies 2012 2022 Research Governments/Passports Electronic Health Records Patient Groups Ancestry Gaming (DNA Avatars) Biometric Access/ E-Commerce Online Identity Services Citizen Science Non-Govt Health Organizations Disaster Response / Epidemics
  • 7.
    The Industries Problem... No Path to Market Genetic Data Explosion Huge investment in Personalized Medicine Sequencing Technologies and INSURANCE Molecular Diagnostics Consumers/ Pharma / Health Patients Clinical Services R&D Trials Regulation, Privacy, Ease of Use Will we see a Facebook for DNA or Biological DNS - where people choose an entity to register and host their genome?
  • 8.
    Regulation www.DNAguide.com
  • 9.
    Problem of Fearand Ignorance A T A T T A C G C G
  • 10.
    The Patient HasChanged Doctor, it hurts Doc, I was born when I do this this way
  • 11.
    New Path toMarket? C T G Those A Providing Consumer/ Valuable Patient Controls Information Access To Their and Services DNA via Real Get Rewarded Time Consent
  • 12.
  • 13.
    Solution is toManage Interpretation and Access Down to the Base Pair Level
  • 14.
    Technology can EnableDynamic Regulation & Compliance Information Category Rating Quality of Science (Graded) A,B,C,D,F (by Scientific Community) W = Withdrawn I = Incomplete Medical Utility (Five Star Rating) (by Health Care Providers/ Payers) (Movie Rating) Viewing Risk E= (Genetic Counselors, Ethics) Everyone, PG = Physician Guidance R= Restricted
  • 15.
    Building the Scaffoldingfor Future Personal Biological Data Grand Slam of Electronic Health Records Patient as Owner Map of Your Map of Your Security Token Genome Body DNA sample used to create “Google Maps” for your genome Medical records, images and patient centered universal with the ability to manage gene expression data to be health record based on real interpretation and access down to linked to a map of the your time consent. (Patient the DNA base pair level. Convert human body and to genomic submits DNA sample to prove $1,000 genome into 2 minute location. ownership , receives login to genome at the point of care. setup user accounts).
  • 16.
    Navigating Genetic Data Privacy, Regulation and Ease of Use Alice Rathjen, President, Founder alice@dnaguide.com Method for preparing and using personal and genetic profiles DNA Guide, Inc. All rights reserved 2012