rief overview over economic models of self-image concerns, plus some ideas for extensions, in time for Christmas break on Dec. 4, 2013, presented in a Management class on Judgement and Decision Making

1. Gonnafindout
ifyou’re
naughtyornice

2. Be Good for
Goodness’ Sake
z Moral Wiggle Room
z Opt Out or Delegate
z Foot in the Door
z License to Misbehave
z Punishing Outliers
z Taboo Trade-offs
!

3. Bénabou & Tirole 2011

4. Psychology Literature:
• Festinger (1956): Cognitive Dissonance
• Dem (1973): Self-Perception Theory
• Baumeister (1986): Identity … and the Struggle for Self
“an appalling DUMP HEAP
overflowing with the most disgraceful
assortment of RUBBISH imaginable”?

5. Private Dictator Game / Moral Wiggle Room
{ Salience: Has this person been good? Now you do it!
{ Post-Feedback: Have you been good?
{ Charity donation / regular dictator game afterwards
Next year I could be just as good...