De Jordaan en Haarlemmerbuurt in beeld. Presentatie oorspronkelijk ontwikkeld door Beautiful Lives en Ymere t.b.v. het Marketing Informatie Event 2010.
Tobii (www.tobii.com) is leverancier van onze eyetracker en de sofware. In maart 2008 heeft Stefan voor het hele team een presentatie gegeven over human centered design en de tools die wij hierbij gebruiken.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Tobii (www.tobii.com) is leverancier van onze eyetracker en de sofware. In maart 2008 heeft Stefan voor het hele team een presentatie gegeven over human centered design en de tools die wij hierbij gebruiken.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Self Directed Photography voor Ymere: van foto naar visie
1. beautiful lives
Beautiful Lives
van titel van visie
Hier foto naarde presentatie
Project: Ymere - De Jordaan en – Projectnummer 15 september 2010
Projectnaam – Naam presentatorHaarlemmerbuurt–in beeld
Paul Morriën (Ymere)
Arno Buurman (beautiful lives)
beautiful lives 1
3. Teksten & Bullets
Arno Buurman, 35 jaar,
creative director beautiful lives
lives,
passie voor marketing
beautiful lives 3
4. Paul Morriën,
senior gebiedsconsulent,
Ymere Amsterdam-Centrum
beautiful lives 4
5. Introductie
Wie is Ymere?
Daadkrachtige en innovatieve woningcorporatie
Actief in Noordelijke Randstad
Beheren ruim 82.500 woningen, winkels en bedrijfspanden
Ontwikkelen huur- en koopwoningen en maatschappelijk vastgoed
Herinvesteren inkomsten in volkshuisvesting en maatschappelijke
projecten
Doel: creëren van buurten met perspectief
beautiful lives 5
6. Aanleiding
Een buurtvisie voor De Jordaan en Haarlemmerbuurt
Bewonersparticipatie
Project De Uitdaging
Andere bril
Brainstormsessie leidde tot keuze fotoproject
beautiful lives 6
7. Doelstellingen
Doelstelling totale project
Vanuit een aansprekende en betrokkenheid genererende methodiek
inzicht verkrijgen in de beleving en belangen van Ymere huurders in
De Jordaan en Haarlemmerbuurt
Onderzoeksdoelstellingen
Karakterschets van de bewoners
Gebruik van de buurt/dagelijkse routine
Beleving van de buurt
beautiful lives 7
9. beautiful lives
De wetenschap van het alledaagse:
Het dagelijks leven is de basis voor de ontwikkeling van
relevante oplossingen en relaties
Kijken naar de mens als geheel
Context waarderen (in plaats van elimineren)
Betrokkenheid leidt tot meer begrip en betere relaties
beautiful lives 9
10. mensen centraal
Concept-
Concept-
ontwikkeling
mensen en het
leven van
alledag
Exploratie & Evalueren &
Inspiratie Onderzoeken
beautiful lives 10
11. lives project
community van 24/7
‘Insiders’, die
hun dagelijks leven voor
ons in beeld brengen
beautiful lives 11
13. Self Directed Photography (SDP)
Wat is SDP:
Mensen leggen met een fotocamera zélf hun dagelijks leven vast
Camera altijd mee
Zelf bepalen zelf wat, wanneer en waar ze fotograferen
Zonder interferentie van onderzoeker/opdrachtgever
Wel op basis van onderwerp/opdracht
beautiful lives 13
14. SDP - voordelen
Waarom SDP inzetten:
Fotografie ‘fun’ en laagdrempelig
Grote hoeveelheid foto’s van verschillende situaties, momenten en
plaatsen
Zowel bewust als onbewust relevante situaties
Beelden zijn puur en niet beïnvloed
Veel detail (dat anders over hoofd gezien zou zijn)
Nivelleert gebrek aan (tekstueel) uitdrukkingsvermogen
Fotomateriaal inspirerend te presenteren
Maakt onderwerp invoelbaar en tastbaar
beautiful lives 14
16. SDP voor Ymere
57 deelnemers en 5 stappen
30 huurders De Jordaan
15 huurders Haarlemmerbuurt
12 medewerkers Ymere
1. Kick off 2. Dagelijkse 5. Rapportage &
3. Buurt in beeld 4. Groepsgesprekken
meetings routine presentatie
2 sessies voor 45 Vaste routines in Belangrijke Visies en Sterk visuele en
bewoners en 15 de buurt worden elementen in de meningen over de inhoudelijke
medewerkers in beeld gebracht buurt worden in buurt worden eindrapportage en
Ymere beeld gebracht gedeeld presentatie
beautiful lives 16
17. SDP - briefing deelnemers
Briefing intensief en het liefst fysiek
Foto’s uit het leven gegrepen
Het belang van een brede context
Het belang van een goede toelichting
Technische en organisatorische uitleg
beautiful lives 17
19. SDP - briefing deelnemers
Briefing intensief en het liefst fysiek
Foto’s uit het leven gegrepen
Het belang van een brede context
Het belang van een goede toelichting
Technische en organisatorische uitleg
beautiful lives 19
21. “Licht bij het bed gaat
meestal iets later uit omdat
we ook nog even praten”
beautiful lives 21
22. “We love our balcony!
(we drinken, eten en
jawel kijken er zelfs films
op, de volgende stap
wordt een nachtje op het
balkon te overnachten)”
beautiful lives 22
23. Beeld op dagelijkse routine
Eerste foto-opdracht in teken van onbewuste ervaring buurt:
Draag de camera continu bij je
Maak foto’s van dingen die je iedere dag doet
Eerst in de woning, dan in de straat en dan in de buurt
Fotografeer alles dat je opvalt
Licht toe wat en waarom je het hebt gefotografeerd
Extra: profielschets in aangeleverd format
beautiful lives 23
24. Roxana (30) “Deze vuilnis ton is te klein
voor al het vuil. de bewoners moeten het
voor de ton laten staan en dit kan weer
voor narige beesten zorgen vooral in dit
prachtig zonnig weertje. de gemeente zou
dit vaker moeten leeg maken.”
beautiful lives 24
25. Beelden en toelichtingen opdracht 1
Sandra (43): ”Buren hebben dit
opgehangen. Ik erger me er ook aan,
hondenpoep midden voor je deur!”
beautiful lives 25
26. Martijn (51): “de politie haalt hier regelmatig
fietsen weg, zo ook mijn fietsen, waar een heel
duur slot aan zat. Ze zagen er wel uit als wrak,
maar ze deden het gewoon nog. De grootste
fietsendieven van Amsterdam”
beautiful lives 26
27. De buurt in beeld
Tweede foto-opdracht in teken van bewuste ervaring buurt als geheel:
Draag de camera continu bij je
Maak foto’s van dingen die jij belangrijk vindt aan de buurt
Waar ben je trots op en wat kun je missen als kiespijn
Wat maakt jouw buurt tot wat deze is
Licht toe wat en waarom je het hebt gefotografeerd
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28. Beelden en toelichtingen opdracht 2
Yvonne (39): “Dit is zoooo mooi en de
panden staan bij mij om de hoek op de
Bloemgracht. Het staat er al zolang en het
heeft rijke geschiedenis. Dat geen huis
hetzelfde is, zelfs deze drie niet, dat de
meeste mensen er trots op zijn en zuinig
mee omgaan en dat het allemaal past op
een vierkante postzegel, zijn allemaal
reden waarom ik trots ben op de buurt.”
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29. Jesse (31):
“Toeristisch ijkpunt
van de Jordanese
bewustwording.”
Jasper (44): “Met de eenwording van
Europa komt de armoede ook naar
Nederland. Toen ik een euro in haar
mandje deed mocht ik een foto maken.”
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30. Barbara (40): “Het
leuke van de buurt is
het dorpse sfeertje,
natuurlijk zijn er
uitzonderingen maar
als ik een snelle
boodschap moet
doen, ben ik soms
langer bezig met
kletsen met bekenden
die ik onderweg
tegenkom dan de
boodschap zelf.”
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35. SDP - aandachtspunten
Waarop letten bij inzet SDP:
Logistiek: kunnen verwerken grote hoeveelheden foto’s en toelichting
Analist moet in staat zijn om ‘eigen bril’ af te zetten bij interpretatie
Goede toelichting nodig om misinterpretatie te voorkomen
Toelichting ook nodig voor uitleg waarde context/details
Fotomateriaal moeilijk anoniem te houden
Deelnemers moeten toestemming geven voor gebruik fotomateriaal
Deel ‘rijkheid’ foto’s verdwijnt bij vertaling naar tekst
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36. Onderzoeksresultaten
Inhoudelijke resultaten De Jordaan en Haarlemmerbuurt in beeld:
Buurtbeleving en gebruik van De Jordaan en Haarlemmerbuurt
Karakterschets bewoners van De Jordaan en Haarlemmerbuurt
Beleving van de rol van Ymere in de buurt(en)
Behoeften dienstverlening Ymere
Behoeften in de woning(en)
Behoeften om de woning(en)
Behoeften in de buurt(en)
…en een nieuwe fietsroute voor Paul
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37. Beleving Haarlemmerbuurt: losse elementen
Cheldrin (27): “De Haarlemmerstraat.
Een drukte van jewelste. Ik vermijd de
zaterdag. Dan is het er niet uit te
houden. Ook in de ochtend als iedereen
naar zijn werk fietst. Gewoon te druk”
Juliette (44): “als ik met hondjes
ronde maak via Westerdoksdijk is
dit mijn uitzicht … dus over het IJ
vele bouwsels in de maak… deze
kant van de stad moet nog gaan
groeien en leven”
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38. Beleving De Jordaan: een dorp met stadse insteek
Cees (66): “Pianolamuseum
Westerstraat. Dit is een leuk
museum. heel authentiek. BV
Cees (66): “Boomstraat zoals Rollen papier die door de
gewoonlijk zit Yves daar achter een componist zelf zijn ingevuld”
glas (Bretonse) wijn”
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39. Karakter: Lives
Beautiful Jordanesen zijn assertief
Hier titel van de presentatie
Projectnaam – Naam presentator – Projectnummer – 15 september 2010
Santima (57): “Sommige mensen
willen niet dat men op hun bankje
gaat zitten. En dat geven ze dan op
deze manier te kennen”
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40. Behoeften woning: optimaal gebruik ruimte
Barbara (40): Wegens ruimtegebrek (en ook gewoon
qua 'frisheid') staat de vuilnisbak op de gang. Twee
jaar geleden zijn de trap en gang gelukkig opgeknapt
met een lik verf, dat was toen ook hoognodig.
Jammer is dat niet ieder z'n eigen brievenbus heeft:
iedereen kan dus bij alle post.
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41. Behoeften buurt: authentiek ondernemerschap
Ian (32): Wat te doen met deze
bekende leeuw op de dijk?
Neerschieten met waterpistool??
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43. Evaluatie fotoproject
De reacties van Ymere op de eindpresentatie waren:
Beeld zegt meer dan woorden: fotocollages geven goed beeld van
bewoners en beleving buurten
Beperkt aantal volledig nieuwe inzichten, wel op positieve manier
gebracht
Wel meer inzicht in waar behoeften vandaan komen
Project geeft veel positieve energie: deelnemers écht betrokken en
hebben veel tijd en energie gegeven
Ook medewerkers kregen veel energie van project en positieve
betrokkenheid
Nieuwe impuls in bewonersparticipatie
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44. Eindproducten fotoproject
Buurtvisie voor De Jordaan en Haarlemmerbuurt
Inzichten zijn input voor de buurtvisie
Interne brainstorms over wat we gaan doen met de inzichten
voorbeeld: uit fotoproject blijkt dat het voor veel bewoners
behelpen is met de kleine ruimte. Ze verzinnen zelf snelle
oplossingen om de ruimte zo efficiënt mogelijk in te delen.
Moeten we nu grotere woningen gaan realiseren of mensen
stimuleren om hun ruimte zo adequaat mogelijk te benutten.
Buurtvisie eind 2010 gereed
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45. Eindproducten fotoproject
Expositie fotoproject
In navolging op ansichtkaart actie
Podium om buurtvisie te presenteren
Ontmoeting: buurtbewoners en Ymere medewerkers met elkaar in
gesprek
Aantrekken nieuwe bewoners om mee te denken over nieuw beleid
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46. Mijn nieuwe fietsroute
Expositie fotoproject
In navolging op Ansightkaart actie
Podium om buurtvisie te presenteren
Ontmoeting: buurtbewoners en Ymere medewerkers met elkaar in
gesprek
Aantrekken nieuwe bewoners om mee te denken over nieuw beleid
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47. Vragen?
beautiful lives en Ymere danken jullie voor de aandacht en feedback
contact: arno@beautifullives.com
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