• Company Presentation
Oct., 2016Seine (Holland) B.V
2019
What is New in 2019 at Ninestar?
Together
We Can Explore Infinite Possibilities
合作,探索无限可能
Co-innovating Tomorrow
“合作共赢-与客户共同成长”战略宣导
Jason Wang
共同投资开发 共同深挖渠道 市场支持品牌共有
Co-innovating Tomorrow
“合作共赢-与客户共同成长”战略宣导
Business inkjet-Explosive growth
1 2
3 4
桌面家用
图像商用
办公商用
生产商用
Eco +29%
↑ 1%
Consumer & Office
Graphic & Industrial
Source: IDC Data 2018Q2
Label Printer Available at Ninestar!
Service Business model lead future-MPS
HP Samsung Epson Brother Canon
Laserjet 110 61 21 10
Inkjet 240 246 101 23
0
50
100
150
200
250
300
350
400
Numbersofupgrades
OEM FIRMWARE UPGRADES
January 2018 to November 2018
Chip Update Sharing
227
15
Samsung
101/115 Series
112
4
HP CF400
Series
1
1
HP CF217
Series
7
2
Bro
I Series
10
1
Xerox CP115
Series
1
1
Toshiba 2309
Series
1
1
Ricoh 3502
Series
1
1
Kyocera VII
Series
5
1
Sharp MX60
Series
18
1
OKI B432
Series
Chip Update Sharing
Popular New release TonerFast Solution for New model & Chip
Popular New release Ink Cartridge
This is upgrade version from Epson
T29 series, the best seller family in
Epson. The Printers remains
competitive price and the future
demand we estimated is super big.
Fast Solution for New model & Chip
Popular New release Ink CartridgeFast Solution for New model & Chip
Who is Ninestar & Seine Holland?
 Over 4000 patents technology owned by group company
 Employees: nearly 20,000 in worldwide globally together with Lexmark
 Serving customers in over 170 countries after acquisition with Lexmark
First Chinese OEM laser printer with own IP
Stepped into more than 42 countries
Component, Technology and IP Leader
Stands for industry’s highest quality criterion
3.12 Billion sales revenue by FY15
The Only compatible consumables manufacturer with OEM background in global compatible
printing industry that supported by following 4 leading companies under one group !
World’s Top Printer Manufacturer, MPS Leader
25.31 Billion annual sales by FY15
Who is Ninestar?
Market Capitalization
Apex: over $5 Billion (Stock Symbol: 002180)
Lexmark: over $25.31 Billions
Leader of global chip manufacturer, with market share of
overwhelming 60%
The Largest Manufacturer of
Compatible Cartridges
Group Company
Ninestar Corporation
Ninestar ApexMic Static Control
Chips, Rollers
Toner based in USA
Inkjet & Toner Ctg.
Ribbon
In-house Roller, Ink
Chips
other components
Entry Level Printer
Group Organization
#Employees
7,500+
# Engineers
600+
Sq. Ft. of Space
5.5M
Public Company
in China
(002180)
Middle & High-end
Printer
Pantum Lexmark
2016
2000 2015
2002
2007 2013
Developing aftermarket
chips of ink cartridge
2004
No. 1 supplier of ink cartridge in
aftermarket and expanding toner
cartridge business
A leading supplies supplier
in aftermarket
2006
Being a strategic
partner of Legend
Capital
Launching
Pantum printer
2010
Moved to new
industrial park
Apex going public
2014
Merging with Static
Control
2016
Apex-Lexmark
merger
Ninestar Today - Milestone
Founding Ninestar
© Ninestar Image Tech Limited. All rights reserved worldwide, Confidential material, not for
redistribution.
Printers
Consumables
Components
Only Compatible Consumables Manufacturer with OEM Background in Aftermarket.
Integrated Strength Pyramid
© Ninestar Image Tech Limited. All rights reserved worldwide, Confidential material, not for
redistribution.
• Chip
• Monochrome
Toner
• Color Toner
• OPC Drums
R&D Centers
• Zhuhai R&D center
• HangZhou MCU
• ShangHai ASU
• Shenzhen R&D Center
Leading Component Strength
© Ninestar Image Tech Limited. All rights reserved worldwide, Confidential material, not for
redistribution.
With different materials of high precision, daily necessities are personalized,
achieving high-level personalization.
• Full color
• Multi-materials
• High precision and
efficiency
3D Printing
We are Responsible
Seine Holland
Seine (Holland) B.V was established in
2003 near Amsterdam. Since 16 years
ago, to support European customers it
keep growing and is now recognized as
a top distributing and service center in
Europe.
“Big”Seine in Europe
One of the biggest warehouse in Europe
5500 ㎡
warehouse
18 containers
each month
3500 different
items
Big Brand
G&G
OUR Package We offer Neutral and G&G packaging in order to fulfill various
demand. Customer own package is possible to stock in Seine
Holland.
G&G Package Neutral Package Ribbon & Reman Package
Brand 4-5 years
HP Inc 58593322 34.7%
Samsung 23667376 14.0%
Brother 19128095 11.3%
Canon 17936513 10.6%
Ricoh 6559247 3.9%
Kyocera DS 6330423 3.8%
Lexmark 5709652 3.4%
Xerox 5543241 3.3%
Fuji Xerox 5524362 3.3%
Lenovo 4399698 2.6%
Konica Minolta 3301154 2.0%
Dell 2199967 1.3%
OKI 2112865 1.3%
Sharp 1671246 1.0%
Toshiba 1540700 0.9%
Panasonic 1159693 0.7%
Pantum 894318 0.5%
Epson 810585 0.5%
TA/UTAX 463597 0.3%
1000 SKU popular second line toner will launch in Seine
Shortly
Popular and
low margin
Secondary line with
big opportunity
Online
Order
System
Smart
Price
list
Ship out
in 24
hours
 Seine Holland will always launch
Popular New models in Europe
 Customers are free to access our
online ordering system 24/7
 Provide Chip update solution in
Europe which makes Seine Holland
provide first chip update solution
Easy & Fast
easy ordering system and fast shipment
First
launch
new
models
Europe
First Chip
Update
Solution
Seine Online Ordering System
Taking order 24/7
Place Order Confirm Order Confirm PI Receive OrderStart
Complete Patent Platform - Talent Capital
Ninestar Patent Database
 Self-owned Patents
4000
 Cartridges Patents
8079 Applicable Patents
Defensive Patents
Reserving Patents
Licensing Patents
OEM Licensing
Prior Art
Full “Design Around”
Total patents 8443+, inclusive of SCC 146+ as well as Apex with 200+
# Engineers
600+
# Worldwide
Cooperative law firm
30+
% Turnover in R&D
and IP
5%+
# IP legal team
20+
Safe Solution
IP Safe & Quality Safe
Patent Environment
From former slide, we can easy find the OEMs are encountering revenue shrink, under such circumstances, OEMs won’t sit still,
they’re to aggressively protect their market presence by means might be:
---New round/s lawsuit litigation action
This is a strategy OEM’s common adopted
A glance at OEM actions in 2015~2016
Date OEM Company Type of OEM Action Patent Related Countries Involved Category
May ~ Jul, 2016 Canon Lawsuit dongle gear product Brazil, Italy Toner Ctg.
Apr, 2016 Brother Warning Letter
Brother toner ctg., Drum
Unit
Germany Toner Ctg.
Mar ~ May, 2016 Epson Warning Letter
short detection of inkjet
ctg. chip
UK, Germany, Sweden Inkjet Ctg.
Jun, 2015 Canon Lawsuit Copier Technology United States Copier
May, 2015 Samsung Warning Letter Toner Ctg. Structure Korea Toner Ctg.
Mar, 2015 Xerox Warning Letter chip recognition info
Canada, Romania,
Russia, Germany
Toner Ctg.
Complete Patent Platform - key patent toner ctg.
In retrospect, no matter Twisted Gear case in 2010 or Dongle Gear case in 2014, Ninestar proved its strong capability and commitments honoring to its global
partners by formally responding to the OEM’s lawsuit and finally settled through amicable negotiations based on its strong patent technology by respecting the
OEM’s IP.
Driving
Lever
Button
Ninestar-No TwistedCanon Gear Canon Gear Ninestar Generation I & II design
Twisted Gear:
Covers over 80% of HP/Canon product line.
Dongle Gear:
Covers HP/Canon 3rd Generation products, such as
CE505/280 series etc.
 Canon is not claiming that Ninestar new design infringes, and has agreed that they would not be listed in any General Exclusion Orders issued by the ITC in
the investigation.
 With its strong R&D and IP teams, Ninestar is always able to release alternative solution efficiently to lead the market.
 NINESTAR always stands behind its partners.
• Replace OEM sponge structure
• More stable air flow
• Last Drop usage to protect environment
Prism I
Prism II
• Unique design adopting principles of light refraction &
total reflection
• Enlarge ink capacity for more yield performance
exceeding the OEM
Brother
Till nowadays, NO ONE could compete Ninestar’s above designs in aftermarket.
Epson
The float
member
OEM
The movable
member
Ninestar
Bi-prism Technology
Ninestar-Valve Control-No Sponge Design OEM
Complete Patent Platform - key patent inkjet ctg.
Reliable Quality - Criterion & Awards
offer customer PDF or fine A4 prints
help you win big tender and big customer
Premium quality only. Overall Defect rate <1%
Flexible
Supply Chain solution & Customize Package & Drop Shipping
Supply
Package
Shipping
It is an honor working with
Seine since they give me
everything and save my
time . Appreciate for their
hard working and
responsible cooperation. I
will expect more business
with Ninestar in 2017---
Thomas Hampson
We provide complete supply
chain solution for Europe and
China.
Customize packaging will allow
you market your own brand. We
also help you stock your
package in Holland!
Drop shipping, Parcel, Pallet,
container shipping service is
available
RMA
RMA 100% credit for
customer and quality
solution
Chip
Update
We provide 100%
free chip update for
all our customer
when HP update
firmware
IP
Protect
Protect our
customer from IP
cases with
pratical solution
Responsible
Defend on your interest and RMA 100% credit
Sharp
Market Penetration
 Chanel knowledge for each country
 News Letter with latest industry News
 New model notification
IDC Data Support
 Best seller in each country
 OEM competition and market share
 Popular models analysis
 Trend forecast
DOCER.COM
Best Quality in
the same price
level
Regular Sales
Promotion from
Seine Holland
Cost Effective
Thank You for your time !

Seine Holland /Ninestar

  • 1.
    • Company Presentation Oct.,2016Seine (Holland) B.V 2019
  • 2.
    What is Newin 2019 at Ninestar?
  • 3.
    Together We Can ExploreInfinite Possibilities 合作,探索无限可能 Co-innovating Tomorrow “合作共赢-与客户共同成长”战略宣导 Jason Wang
  • 4.
    共同投资开发 共同深挖渠道 市场支持品牌共有 Co-innovatingTomorrow “合作共赢-与客户共同成长”战略宣导
  • 5.
    Business inkjet-Explosive growth 12 3 4 桌面家用 图像商用 办公商用 生产商用 Eco +29% ↑ 1% Consumer & Office Graphic & Industrial Source: IDC Data 2018Q2
  • 6.
  • 7.
    Service Business modellead future-MPS
  • 8.
    HP Samsung EpsonBrother Canon Laserjet 110 61 21 10 Inkjet 240 246 101 23 0 50 100 150 200 250 300 350 400 Numbersofupgrades OEM FIRMWARE UPGRADES January 2018 to November 2018 Chip Update Sharing
  • 9.
    227 15 Samsung 101/115 Series 112 4 HP CF400 Series 1 1 HPCF217 Series 7 2 Bro I Series 10 1 Xerox CP115 Series 1 1 Toshiba 2309 Series 1 1 Ricoh 3502 Series 1 1 Kyocera VII Series 5 1 Sharp MX60 Series 18 1 OKI B432 Series Chip Update Sharing
  • 10.
    Popular New releaseTonerFast Solution for New model & Chip
  • 11.
    Popular New releaseInk Cartridge This is upgrade version from Epson T29 series, the best seller family in Epson. The Printers remains competitive price and the future demand we estimated is super big. Fast Solution for New model & Chip
  • 12.
    Popular New releaseInk CartridgeFast Solution for New model & Chip
  • 13.
    Who is Ninestar& Seine Holland?
  • 14.
     Over 4000patents technology owned by group company  Employees: nearly 20,000 in worldwide globally together with Lexmark  Serving customers in over 170 countries after acquisition with Lexmark
  • 15.
    First Chinese OEMlaser printer with own IP Stepped into more than 42 countries Component, Technology and IP Leader Stands for industry’s highest quality criterion 3.12 Billion sales revenue by FY15 The Only compatible consumables manufacturer with OEM background in global compatible printing industry that supported by following 4 leading companies under one group ! World’s Top Printer Manufacturer, MPS Leader 25.31 Billion annual sales by FY15 Who is Ninestar? Market Capitalization Apex: over $5 Billion (Stock Symbol: 002180) Lexmark: over $25.31 Billions Leader of global chip manufacturer, with market share of overwhelming 60% The Largest Manufacturer of Compatible Cartridges
  • 16.
    Group Company Ninestar Corporation NinestarApexMic Static Control Chips, Rollers Toner based in USA Inkjet & Toner Ctg. Ribbon In-house Roller, Ink Chips other components Entry Level Printer Group Organization #Employees 7,500+ # Engineers 600+ Sq. Ft. of Space 5.5M Public Company in China (002180) Middle & High-end Printer Pantum Lexmark
  • 17.
    2016 2000 2015 2002 2007 2013 Developingaftermarket chips of ink cartridge 2004 No. 1 supplier of ink cartridge in aftermarket and expanding toner cartridge business A leading supplies supplier in aftermarket 2006 Being a strategic partner of Legend Capital Launching Pantum printer 2010 Moved to new industrial park Apex going public 2014 Merging with Static Control 2016 Apex-Lexmark merger Ninestar Today - Milestone Founding Ninestar
  • 18.
    © Ninestar ImageTech Limited. All rights reserved worldwide, Confidential material, not for redistribution. Printers Consumables Components Only Compatible Consumables Manufacturer with OEM Background in Aftermarket. Integrated Strength Pyramid
  • 19.
    © Ninestar ImageTech Limited. All rights reserved worldwide, Confidential material, not for redistribution. • Chip • Monochrome Toner • Color Toner • OPC Drums R&D Centers • Zhuhai R&D center • HangZhou MCU • ShangHai ASU • Shenzhen R&D Center Leading Component Strength
  • 20.
    © Ninestar ImageTech Limited. All rights reserved worldwide, Confidential material, not for redistribution. With different materials of high precision, daily necessities are personalized, achieving high-level personalization. • Full color • Multi-materials • High precision and efficiency 3D Printing
  • 21.
    We are Responsible SeineHolland Seine (Holland) B.V was established in 2003 near Amsterdam. Since 16 years ago, to support European customers it keep growing and is now recognized as a top distributing and service center in Europe.
  • 22.
    “Big”Seine in Europe Oneof the biggest warehouse in Europe 5500 ㎡ warehouse 18 containers each month 3500 different items Big Brand G&G
  • 23.
    OUR Package Weoffer Neutral and G&G packaging in order to fulfill various demand. Customer own package is possible to stock in Seine Holland. G&G Package Neutral Package Ribbon & Reman Package
  • 24.
    Brand 4-5 years HPInc 58593322 34.7% Samsung 23667376 14.0% Brother 19128095 11.3% Canon 17936513 10.6% Ricoh 6559247 3.9% Kyocera DS 6330423 3.8% Lexmark 5709652 3.4% Xerox 5543241 3.3% Fuji Xerox 5524362 3.3% Lenovo 4399698 2.6% Konica Minolta 3301154 2.0% Dell 2199967 1.3% OKI 2112865 1.3% Sharp 1671246 1.0% Toshiba 1540700 0.9% Panasonic 1159693 0.7% Pantum 894318 0.5% Epson 810585 0.5% TA/UTAX 463597 0.3% 1000 SKU popular second line toner will launch in Seine Shortly Popular and low margin Secondary line with big opportunity
  • 25.
    Online Order System Smart Price list Ship out in 24 hours Seine Holland will always launch Popular New models in Europe  Customers are free to access our online ordering system 24/7  Provide Chip update solution in Europe which makes Seine Holland provide first chip update solution Easy & Fast easy ordering system and fast shipment First launch new models Europe First Chip Update Solution
  • 26.
    Seine Online OrderingSystem Taking order 24/7 Place Order Confirm Order Confirm PI Receive OrderStart
  • 27.
    Complete Patent Platform- Talent Capital Ninestar Patent Database  Self-owned Patents 4000  Cartridges Patents 8079 Applicable Patents Defensive Patents Reserving Patents Licensing Patents OEM Licensing Prior Art Full “Design Around” Total patents 8443+, inclusive of SCC 146+ as well as Apex with 200+ # Engineers 600+ # Worldwide Cooperative law firm 30+ % Turnover in R&D and IP 5%+ # IP legal team 20+ Safe Solution IP Safe & Quality Safe
  • 28.
    Patent Environment From formerslide, we can easy find the OEMs are encountering revenue shrink, under such circumstances, OEMs won’t sit still, they’re to aggressively protect their market presence by means might be: ---New round/s lawsuit litigation action This is a strategy OEM’s common adopted A glance at OEM actions in 2015~2016 Date OEM Company Type of OEM Action Patent Related Countries Involved Category May ~ Jul, 2016 Canon Lawsuit dongle gear product Brazil, Italy Toner Ctg. Apr, 2016 Brother Warning Letter Brother toner ctg., Drum Unit Germany Toner Ctg. Mar ~ May, 2016 Epson Warning Letter short detection of inkjet ctg. chip UK, Germany, Sweden Inkjet Ctg. Jun, 2015 Canon Lawsuit Copier Technology United States Copier May, 2015 Samsung Warning Letter Toner Ctg. Structure Korea Toner Ctg. Mar, 2015 Xerox Warning Letter chip recognition info Canada, Romania, Russia, Germany Toner Ctg.
  • 29.
    Complete Patent Platform- key patent toner ctg. In retrospect, no matter Twisted Gear case in 2010 or Dongle Gear case in 2014, Ninestar proved its strong capability and commitments honoring to its global partners by formally responding to the OEM’s lawsuit and finally settled through amicable negotiations based on its strong patent technology by respecting the OEM’s IP. Driving Lever Button Ninestar-No TwistedCanon Gear Canon Gear Ninestar Generation I & II design Twisted Gear: Covers over 80% of HP/Canon product line. Dongle Gear: Covers HP/Canon 3rd Generation products, such as CE505/280 series etc.  Canon is not claiming that Ninestar new design infringes, and has agreed that they would not be listed in any General Exclusion Orders issued by the ITC in the investigation.  With its strong R&D and IP teams, Ninestar is always able to release alternative solution efficiently to lead the market.  NINESTAR always stands behind its partners.
  • 30.
    • Replace OEMsponge structure • More stable air flow • Last Drop usage to protect environment Prism I Prism II • Unique design adopting principles of light refraction & total reflection • Enlarge ink capacity for more yield performance exceeding the OEM Brother Till nowadays, NO ONE could compete Ninestar’s above designs in aftermarket. Epson The float member OEM The movable member Ninestar Bi-prism Technology Ninestar-Valve Control-No Sponge Design OEM Complete Patent Platform - key patent inkjet ctg.
  • 31.
    Reliable Quality -Criterion & Awards offer customer PDF or fine A4 prints help you win big tender and big customer Premium quality only. Overall Defect rate <1%
  • 32.
    Flexible Supply Chain solution& Customize Package & Drop Shipping Supply Package Shipping It is an honor working with Seine since they give me everything and save my time . Appreciate for their hard working and responsible cooperation. I will expect more business with Ninestar in 2017--- Thomas Hampson We provide complete supply chain solution for Europe and China. Customize packaging will allow you market your own brand. We also help you stock your package in Holland! Drop shipping, Parcel, Pallet, container shipping service is available
  • 33.
    RMA RMA 100% creditfor customer and quality solution Chip Update We provide 100% free chip update for all our customer when HP update firmware IP Protect Protect our customer from IP cases with pratical solution Responsible Defend on your interest and RMA 100% credit
  • 34.
    Sharp Market Penetration  Chanelknowledge for each country  News Letter with latest industry News  New model notification IDC Data Support  Best seller in each country  OEM competition and market share  Popular models analysis  Trend forecast
  • 35.
    DOCER.COM Best Quality in thesame price level Regular Sales Promotion from Seine Holland Cost Effective
  • 36.
    Thank You foryour time !

Editor's Notes

  • #4 I shared this case for you, just want to say, we can cooperate same like TonerDumping or different from TonerDumping. There are many possibilities between us as long as we are together.
  • #19 Now, I’m going to talk about the something that is of vital importance to all of us. We call it “The Integrated Strength Pyramid of Ninestar”. In this pyramid structure, you can clearly see where Ninestar’s strengths come from. At the top of the structure, the investment and development in printers show that we have sustainable development in both the printer market and consumables market. I would say that we produce compatible consumables with OEM technology which are unlike anything in the aftermarket. At the bottom of the pyramid, the advanced and leading components provide a solid foundation for achieving high quality and first-to-market products. As the founder of aftermarket industry standard, SCC is the component leading pioneer. Going back to consumables level of Pyramid, Ninestar is truly a professional and one-stop printing solution provider that offers a full range of products to satisfy customers’ different printing demands.
  • #20 SCC is well known for its components. As the founder of technology and standard for component in aftermarket, no one else has a deeper understanding for product like SCC. Their firmware resistant chips, proprietary formula monochrome toner, multipurpose chemical color toner, OPC drums are equipped with Zerotwist technology to keep customers safe and replacement imaging rollers lay a solid foundation for Ninestar’s quality products (first-to-market,Apexmic技术、应对固件升级优势) With chip strength, you will have first-to-market opportunities that will bring profit to you. When firmware updates disable third-party cartridges, what they are actually disabling is the aftermarket chip used on these cartridges. So, Apexmic realizes the replacement chip is mostly the basis of the aftermarket. The company set up 4 R&D centers in different cities to take advantage of talented engineers which are located in Zhuhai, Shenzhen, Hangzhou and Shanghai. The investment in technologies ensure that Apex maintains a leading position to offer quality, stable and first-to-market chips.
  • #21 In addition to traditional 2D printing market, Ninestar invests a lot on the emerging 3D printing industry. Sailner is the brand for Ninestar’s 3D printing products. This 3D printer is applied in medical industry. We’ve cooperated with Zhuhai’s hospital and helped them to customize the 3D models.
  • #25 Total market share of potential brand is 29.8%: One third of total installed base; Just a little lower than HP’s installed base. Two times of Samsung’s installed base. Three times of Brother’s installed base.
  • #28 Ninestar: 8097 (含授权, 自主专利1139) SCC: 146 Apex: 200+
  • #29 Mar ~ May, 2016, Epson warning letters 与我司产品相关,但我司有芯片专利规避方案,无侵权风险
  • #30 无论是2010年三角齿还是2014年万向齿原装诉讼案,我们都以积极应诉的实际行动证明Ninestar的专利技术实力和对客户的有效保护
  • #32 At the award ceremony on 26th May, Apex was given the “THE LEADER FOCUS ON QUALITY” prize as recognition for its excellent quality products.