American Canoe Association-Safety Education and Instruction office presentation to the February 2014 meeting of the ACA Safety Education and Instruction Council meeting in Columbus, Georgia.

1. Safety Education, Instruction & Outreach
Department Report – 2013 & Early 2014
February 21, 2014
SEIC Meeting
Columbus, Georgia
Education. Recreation. Stewardship. Competition.

2. SEI - Staff
SEI Department Report
Kelsey Bracewell: Safety Education & Instruction Coordinator
•Manage the ACA National Paddlesports Instruction Program
•Manage Instructor Database
•Assist Education & Outreach Coordinator with outreach events
and distribution of educational resources and materials
Joe Moore : Education & Outreach Coordinator
• Coordinate and manage education and outreach resources
• Assist SEI Coordinator with administration of National Paddlesports
Program
TJ Turner: Paddlesport Training Grant Coordinator
• Responsible for coordinating 14 canoe, kayak, and
SUP Instructor Certification Workshops for various
state agencies across the country under a grant from
the U.S. Coast Guard.

3. Overview
SEI Department Report
Things you will see:
• SEI Department Projects
• Journal of Paddlesport Education
• Adaptive Paddling Summit
• Adaptive Program Development
• 2014 Outreach Summary
• SEI Statistics
• Grants

4. Overview
SEI Department Report
Things you won’t see:

5. Outreach – Outfitter, Livery, Guide Insurance
SEI Department Report
The ACA is now offering an endorsed insurance
program for paddlesport outfitters, liveries, and
guides. By meeting certain criteria, these
outfitters will be eligible for discounted pricing
on various insurance policies.
# OLG ACA Policies/Members: 38

6. Ongoing SEI Department Projects:
SEI Department Report
Promote Assessments & Certifications
• Website calendar (CK & RK Now Split)
• IT/ITE List
• Proschool List
Promote General Skills/Intro Courses
• Instructor Lists
• (In progress) Endorsement Lists
Maintain high quality customer service
JPE*
Instructor Candidate Packets
Admin & Website Help Letter
Instructional Paperwork Help Letter

7. Journal of Paddlesport Education
SEI Department Report
Does the JPE need a makeover?
• New structure?
• New concentration/focus?
• New look?

8. The
Journal of Paddlesports Education
Follow us to the put-in
Get Outside
2014’s Hottest ACA events
Getting
Certified
A Step-by-step Guide
Expert’s Choice
Gear you need, nothing you don’t
Plus, new instructor prodeals!
Todd Johnstone-Wright
The Man, The Myth, The Legend

9. SEI Department Projects: Joe
SEI Department Report

10. SEI Department Projects: Joe
Adaptive Summit: Where are we?
Conference facility & hotel reserved
West Michigan Sports Commission grant of $1,000
Partnerships formed with Kent County Park and Recreation & Mary
Free Bed Rehabilitation Hospital
Call for Presentations Closed 2/10/14
Multiple presentation proposals received for each topic suggested
18 presenter proposals to choose from

11. Adaptive Summit: Next Steps
• Choose presentation proposals to accept
• Create summit schedule
• Secure boats, trailers, transportation &
water venues
• Continue Marketing

12. Adaptive Program Development
• 5 APWs already on the ACA Calendar for 2014
• Funding received for Adaptive presentation at River Management Society
National Conference
• Funding received for Adaptive presentation at National IntramuralRecreational Sports Association (NIRSA) National Conference
• Presenting at South Carolina Spinal Cord Injury Association Conference
• AP Committee to meet this August: 1st time in How Many Years?
• Worked with AP Committee to develop 1st ever Adaptive Endorsement
Criteria document
• Working with AP Committee to develop new Adaptive IT standards

13. ACA Exposure: 2014 Events
As of 2/18/14:
•
ACA exhibiting at 28 events in 2014
•
Sponsoring 11 events thus far in 2014
•
Presenting at multiple Conferences & Summits
•
Ability to sell merchandise at events
•
Ability to enroll members on-the-spot
•
Streaming video for exhibitor booths?

14. Course Reporting
SEI Department Report
For 2012:
• 6,782 instructor teaching credits processed (1,600 more than 2011)
• 2,355 Instructor Certifications Issued
–
•
•
•
(2,147 in 2011, 1,760 in 2010, 1,152 in 2009)
29 New IT Certifications issued
6 New ITE Certifications Issued
393 Renewals
For 2013: (as of 2/11/2014)
• 7,070 instructor teaching credits processed*
• 2,223 Instructor Certifications Issued*
• 21 New IT Certifications issued
• 7 New ITE Certifications Issued
• 371 Renewals*
*May change due to
late reporting

15. Course Reporting
SEI Department Report
Top 10 Most Active ITs and ITEs in 2013
(determined by newly certified instructor numbers)
1. Mike Aronoff
2. Tom Nickels
3. Chris Stec
4. Raff Kuner
5. Dave Kessmann
6. Steve Scherrer
7. Kent Ford
8. Josh Hall
9. Laura Liebel
10. Jeremy Oyen
• ACA has 220 ITs/ITEs (total 305 IT/ITE
certs)
• In 2013, 126 of them conducted a
certification course (a/o 2/11/2014)

16. Course Reporting
SEI Department Report
Top 5 non-US ACA Instructional Hot Spots for 2013!
1.
2.
3.
4.
5.
Austria
Germany
Brazil & Switzerland
Argentina
Italy & Belgium
Other countries where ACA courses have been
reported for 2013 (in alphabetical order): Canada,
Chile, China, Costa Rica, Cuba, France, Honduras,
Ireland, Japan, Netherlands, Norway, Scotland,
Sweden, Taiwan, United Kingdom, Yukon.

17. Safety Education and Instruction Council
SEI Department Report
2013 Instructor Audit
Initial certifications completed in 2009
(or last renewal cycle was completed 2009)
- 1,535 certifications reviewed
-
61 of these are IT/ITEs
- 210 Extensions to be audited from 2012
- 157 Extensions requested so far
- 371 Recertifications (so far)
*1,433 to be
audited for 2014

18. Certifications By Year
SEI Department Report
*37 So Far
for 2014
2013 Instructor Certification Data is YTD 2/11/2014

19. 2013 Certifications by Month
SEI Department Report

20. 2013 Certifications By Level
SEI Department Report

21. 2013 Certifications By Discipline
SEI Department Report

22. Level 1 Certifications - 2013
SEI Department Report
2012 L1 Certs
Canoe
205
Kayak
278
SUP
96

23. 2008
2011
2012
2013
46
1
19
35
Intro Canoe
9
17
12
21
L2 ERC
1
17
43
28
Adaptive
SEI Department Report
Skills
Assessments
618 total reported
30
L3 RC
31
1
10
RCDTL
2009 2010
1
19
30
36
14
6
Intro Kayak
9
24
5
9
8
L2: EKT
1. CKDTL
2. L2: EKT
3. L3: CK & Adaptive
16
112
127
105
43
L3: CK
Top 3:
14
18
16
105
30
61
35
L4: OWCK
13
15
15
CKDTL
107
180
148
163
161
L2: ERK
1
14
35
4
L3: RK
11
9
9
9
L4: WWK
5
2
15
29
RKDTL
17
64
5
L3: RSR
6
L5: ASWR
1
Intro SUP
3
28
28
16
L4: SWR
a/o 2/11/2014
9
16
9
7
1
15

24. 2013 Instructor Endorsements – 114 total reported
a/o 2/11/2014
SEI Department Report
Endorsements
Adaptive Paddling
Canoe Camping
2008
28
5
2009
1
5
2010
31
15
2011
4
2012
47
17
8
Kayak Camping
12
11
1
7
1
Kayak Rolling
16
3
15
16
RCDTL
Canoe Rolling
54
1
Traditional Skills
CKDTL
2013
19
7
5
23
3
2
6
4
1
3
4
NOTE:
Most
comprehensive
adaptive info.
recently
assembled:
•
•
15 ITs/ITEs
367
endorsed
instructors

25. Safety Education and Instruction Council
SEI Department Report
2013 ITE Renewals
•Gerhard Grimm – L2 ECT & L4 WWC*
•Tom Nickels – L4 OWCK
•Cathy Piffath – L4 OWCK*
•Jeffrey Cooper – L4 OWCK*
•Armand Mickune-Santos – L4 OWCK
•Randy Carlson – L4 WWC & L4 WWK
•John Lull – L5 AOWCK
•Dale Williams – L5 AOWCK
•Charlie Walbridge – L5 ASWR
•Gordon Black – L5 AWWC & L5 AWWK*
•Scott Coulter – L5 AWWK*
•IT Renewals: 47
*Requested an
extension

26. New ITs and ITEs for 2013
SEI Department Report
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Charlie MacArthur – L3 WWSUP
& SurfSUP ITE
Mike Mather – L5 ASWR ITE
Jason Shreder – L4 WWK IT
Kim Sorensen – L1 ISUP IT
Bryan Smith – L2 ESUP IT
Kevin Carr – Adaptive IT
Dave Herpy – L2 ERK IT
Steve Busch – L3 WWSUP IT
Hamp All – L3 ESK IT
Larry Ausley – L4 WWK ITE
James Sullivan – L3 RC IT
Jeff Liebel – L3 FC IT & L2 EKT IT
Laura Liebel – L3 FC IT
Joe Moore – Adaptive IT
Dave Kessmann – L4 WWK ITE
& L5 AWWK IT
•
•
•
•
•
•
•
•
Patrick Frehner – WWK IT
Bob Myron – L2 ESUP IT
Raphael Kuner – L3 WWSUP
IT
Julia Neal - Adaptive IT
Anna Levesque – L2 ESUP IT
Ivan Bartha – L2 ERC IT
Jordan Messerer – L2 ERC
Matt Palmariello – L2 ESUP
IT

27. SEI Department – USCG Funded Certification Workshops
SEI Department Report
US Coast Guard Expansion of On-Water Paddlesports
Instruction Grant
The grant will fund 14 Level 1-2 ICWs in Kayaking, Canoeing
and SUP to governmental agencies.
These courses are projected to create:
• 140 new Instructors
• 4 new Instructor Trainer Candidates
•
•
•
•
•
•
•
Tennessee
Alabama
Oregon
North Carolina
Wisconsin
Puerto Rico
Alaska
•
•
•
•
•
•
•
Maine
Michigan
Louisiana
California
Florida
Texas
Hawaii

28. SEI Staff
SEI Department Report
Kelsey Bracewell
Safety Education and Instruction Coordinator
kbracewell@americancanoe.org / 540-907-4460 x 105
TJ Turner
Paddlesports Training Grant Coordinator
tjturner@americancanoe.org / 540-907-4460 x 103
Joe Moore
Education & Outreach Coordinator
jmoore@americancanoe.org / 540-907-4460 x 102

29. ACA Office – Staff Liaisons
SEI Department Report
Membership:
Call Rachel
@ ext 104
Insurance:
Call Candy
@ ext 112
Membership or
Merchandise:
Call Amy
@ ext 108
Finance:
Call
Cireena
@ ext 101
Stewardship:
Call Greg @ ext 106
USCG Grant:
Call TJ @ ext 103
Outreach:
Call Joe @ ext 102
Education & Instruction:
Call Kelsey @ ext 105
Communications:
Call Catharine @
ext 107