The document discusses the challenges faced by a client in managing multiple social media accounts and ensuring security, leading to abuse of access by unscrupulous users. Leo Technosoft's single sign-on (SSO) solution addresses these issues by streamlining access management, improving productivity, enhancing security, and providing better visibility. SSO allows for centralized user access control, monitoring of activities, and automated password management, significantly improving operational efficiency and safeguarding brand reputation.

1. Empowering Digital Marketing by
Single Sign On with enhancing
Security and Compliance
In today’s world, success of a company often rests on a solid reputation
and brand value. Marketing builds brand name recognition or product
recall with a company. Marketers aim at creating brand equity through
various social media handles and different marketing tools that the
customers listen, watch, Like and follow. This gives marketers power which
is unmonitored, something that many marketer are sadly abusing. These
tools can be used ethically or non-ethically by them which in turn can
sabotage brand value.
On exposure to dark side of digital marketing one of our clients was
struggling on no visibility to digital assets and having control & monitoring
to standardize the practice.

2. The Challenge
1. Multiple Social Handles:
Client works with large pool of social handles like Facebook, Instagram, Twitter
etc for promotional activities, it was becoming complex & tedious procedure to
manage & track all of accounts
2. Operation Complexity:
Employees have to remember passwords of different applications approximately
30-35 in numbers and signing-in to an application for activity has become lengthy
and time consuming process.
3. Misuse of identity:
With very less visibility to IT team, unscrupulous users could use the log-in
credentials of unsuspecting employees in the organization in order to mask their
own activities which can be harmful for Brand Image.
4. No visibility:
IT team used to struggle catering for ways to find out details of Users/Usage and
access to the applications (Internal & Outside). No automatic ways to restrict and
monitor applications
5. Providing entire access to Third Parties for social handles:
Third party agencies would have access to social media handles and application
accounts related to the business. Third party access cannot be restricted to
required applications.

3. The Solution
Leo TechnoSoft‘s Single Sign-On (SSO) offered optimum solution to the client:
1. From Operation point of view: Helping the client on day-to-day basis:
1.1 Improved Productivity: Our SSO helped client to improve productive time of user by
saving efforts in logging in to applications & signing-in for social handles independently. We
provided singular dashboard with all permitted application and social handles at one place
with pre authentication. Now user can access all application just by signing once in SSO and
getting access to all applications & social handles permitted to him/her.
1.2 Singular Dashboard for access: We provided client with singular dashboard where users
can have a look at all applications and social handles in one go which are assigned to
him/her according to hierarchy.
1.3 Ease of user access creation: SSO offered client with ease of creating user access to
selected applications and social handles according to their roles and responsibilities through
central dashboard.
1.4 Co-ordination and control over third party vendors: SSO provided more control and
options of co-ordination for IT team to work with Third party vendors as they will not have
direct access to applications and social handles.

4. From Security Point of view: Enhancing visibility and Access control for client:
Visibility: By monitoring of all the activity logs and usage details IT team
was able to find insights of particular activity performed in specific time
period on specific application or social handle by specific user.
2.2 Granting access by roles and responsibilities: SSO enabled client to
grant access to its user for the applications which are suited to his/her
responsibilities only and restricting all other access not require for his/her
work.
2.3 Ease of User deletion: SSO provided client capability to remove access
of particular user in one go against legacy process of removing user access
rights from all applications and social handles.
2.4 Secure Credentials: SSO enabled client to assign users with single sign
on to their dashboards, securing application and social handle credentials
in process. An employee, third party, outsourced agencies/contractors does
not get access to credentials of critical marketing tools.
2.5 Defining access hierarchy: SSO enabled client to define access based
on user hierarchy and responsibilities.

5. The Result
Operational:
Ease of Access modification: SSO enables administrators in adding and
removing user access required applications/handles
Maintaining and securing user account configuration: SSO results in
improved security through the enhanced ability of system administrators. It
helps to maintain the integrity of user account configuration that includes
the ability to inhibit or remove an individual user‘s access to all system
resources in a co-ordinate and consistent manner.
Password Policy Automation: SSO features powerful password
administration options. Now administrators can completely automate
application password change processes, eliminating the need for care
providers to come up with, or remember, passwords that meet your
organization’s strong password requirements.
Productivity:
With all passwords secure and employees do not have to perform sign-in
operations for individual applications, it resulted in increased productivity.
Improved Efficiency:
With ease of co-ordination between IT team – Users – Third Party vendors
SSO enabled client with improved efficiency.

6. • ABOUT LEO TECHNOSOFT’S Intelligence Driven SOC:
• Leo TechnoSoft’s Intelligence Driven SOC is an integrated Stack of Security Solutions – Security
Incident and Event Management (SIEM), Identity and Access Management (IDM), Privilege Identity
Management (PIM) and Cloud Access Security Broker (CASB), which is built on Security Big Data.
Leo TechnoSoft’s Intelligence Driven SOC is the only SOC, which can correlate Device Events,
Identity, Access and Context together to predict advance risks and threats across all IT layers. Leo
TechnoSoft’s Intelligence Driven SOC has inbuilt capability of Security Analytics, which collects
events from all integrated security solutions to conduct analytics on User Behaviors, activities,
security events & threats and Identities.
• About Leo TechnoSoft
• Leo TechnoSoft is Outsourced Software Product Development Company with innovation centers in
LA, Chicago and India. The Company expertise covers BI, SaaS based applications, Cloud
Computing, Cyber Security, Migration, Integration, Cross Platform, Testing, Mobility, Big
Data, Product Development, SharePoint, SaaS Tenant and IoT Integrations.
• To know more about our web development service, contact us at enquiry@leosys.net
• or call us at 407-965-5509.