Secrets to Remarketing with Google Analytics Lists

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Remarketing using Lists in Google Analytics, and AdWords: now a viable and effective way to expand the paid marketing arsenal. With remarketing lists in G/A, demographic information, and some tricks in effectively capturing clicks and impressions in ads & affiliate links, remarketing has a brand new lease on life and is showing some remarkable possibilities. Discussion includes mechanics needed for analytics tracking, back end, and configuration of the G/A remarketing lists to make effective use of this capability.

Marketing Technology News & Politics

What is GA
Remarketing?

Chris Bridges

Why do it?

What do you
need?

Getting going

Anatomy of
GA
Remarketing
Lists

cebridge@gmail.com

Remarketing
Approach

Adwords
Campaigns
with RM

Success!

Conclusion /
Tips

2

• A set of capabilities for hypertargeting AdWords Display campaigns
• Applies ANY of your GA data to create Lists to target any type of user, behavior, or source
• Metrics / Dimensions all are available; in combination; in steps

Audience
(age,
geo,
interests)

Acquisition

Behavior
(convert,
pages,
p/v,
events)

Visitors who
Convert

Age Ranges
[45 – 64]

New RM
Campaign
Audience: Top
Converting Visitors

(source,
medium,
landings)

AdWords
Google Analytics

Remarketing Lists

Display
Campaigns

Chris Bridges

cebridge@gmail.com

3

• NEW
•
•
•
•

•
Chris Bridges

cebridge@gmail.com

4

•
•
•

•

MARGIN

•
•

Chris Bridges

cebridge@gmail.com

5

1.
2.

3.
4.
5.

Chris Bridges

cebridge@gmail.com

6

Top Converting Visitors

Chris Bridges

cebridge@gmail.com

9

• All dimensions and/or metrics available as filters.
• Similar to Advanced Segments, and Filters
Chris Bridges

cebridge@gmail.com

10

•
•
•
•

•
•

•
•

•
•
•

Chris Bridges

cebridge@gmail.com

11

•
•
•
•

•
•

Chris Bridges

cebridge@gmail.com

12

CTR = whoa!
Chris Bridges

cebridge@gmail.com

15

•
•

“SIMILAR TO”
EXPERIMENT

• USE OTHER WEBSITES

TO

OTHER WEBSITES

•
•

PEOPLE WHO CONVERT

GEO AGE SOURCE

•
•
•
Chris Bridges

cebridge@gmail.com

16

•

Chris Bridges

cebridge@gmail.com

17

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Secrets to Remarketing with Google Analytics Lists

2. What is GA Remarketing? Chris Bridges Why do it? What do you need? Getting going Anatomy of GA Remarketing Lists cebridge@gmail.com Remarketing Approach Adwords Campaigns with RM Success! Conclusion / Tips 2

3. • A set of capabilities for hypertargeting AdWords Display campaigns • Applies ANY of your GA data to create Lists to target any type of user, behavior, or source • Metrics / Dimensions all are available; in combination; in steps Audience (age, geo, interests) Acquisition Behavior (convert, pages, p/v, events) Visitors who Convert Age Ranges [45 – 64] New RM Campaign Audience: Top Converting Visitors (source, medium, landings) AdWords Google Analytics Remarketing Lists Display Campaigns Chris Bridges cebridge@gmail.com 3

4. • NEW • • • • • Chris Bridges cebridge@gmail.com 4

5. • • • • MARGIN • • Chris Bridges cebridge@gmail.com 5

6. 1. 2. 3. 4. 5. Chris Bridges cebridge@gmail.com 6

7. Chris Bridges cebridge@gmail.com 7

8. Chris Bridges cebridge@gmail.com 8

9. Top Converting Visitors Chris Bridges cebridge@gmail.com 9

10. • All dimensions and/or metrics available as filters. • Similar to Advanced Segments, and Filters Chris Bridges cebridge@gmail.com 10

11. • • • • • • • • • • • Chris Bridges cebridge@gmail.com 11

12. • • • • • • Chris Bridges cebridge@gmail.com 12

13. Chris Bridges cebridge@gmail.com 13

14. Chris Bridges cebridge@gmail.com 14

15. CTR = whoa! Chris Bridges cebridge@gmail.com 15

16. • • “SIMILAR TO” EXPERIMENT • USE OTHER WEBSITES TO OTHER WEBSITES • • PEOPLE WHO CONVERT GEO AGE SOURCE • • • Chris Bridges cebridge@gmail.com 16

17. • Chris Bridges cebridge@gmail.com 17

18. Chris Bridges cebridge@gmail.com 18

19. Chris Bridges cebridge@gmail.com 19

20. Chris Bridges cebridge@gmail.com 20

21. Chris Bridges cebridge@gmail.com 21

22. Chris Bridges cebridge@gmail.com 22

23. Chris Bridges cebridge@gmail.com 23

24. Chris Bridges cebridge@gmail.com 24