Advanced techniques for auditing your SEM accounts to maximize ROI and minimize wasted spend. In this slideshow, we'll evaluate structure, settings, keywords, ad copy and more for maximizing the performance of your AdWords account.
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Perf...Hanapin Marketing
With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance.
In this presentation, Bing’s Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your campaign(s).
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of the company providing the information. Developing a successful mobile strategy means you need to create ways to be in the moment with your target audience.
In this presentation, Carrie Albright and Erin Sagin, offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
Digital24 is one of the few design and innovation centric firms
that uses digital marketing techniques, tailor it to your specific
needs and enable you to reach your perspective customers
Weare always obsessed with the possibilities that future holds
andwork extensively to plan our strategies according to it
Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google...Hanapin Marketing
Bing Ads has released their own scripts interface, making it more important than ever to implement holistic optimization strategies across your Paid Media campaigns. In this session, you will learn how to pinpoint areas of your accounts that can be enhanced with scripts. Additionally, you will receive three scripts that have never been seen before, plus new updates to the best PPC scripts available. These scripts will take your campaigns to new heights on both Google Ads and Bing Ads.
What is the true ROI on your technology investments?Qubit
We are joined by Mark Dugdale from Monsoon Accessorize to talk about how you can get the most out of your third party technologies, and maximize the ROI on what you are already paying for! Whether it's recommendations, live chat, retargeting, or anything else on or off site, you need to know how much value it is driving for your business.
What's Happening in the World of Paid Social: 2017 Insights and PredictionsHanapin Marketing
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Sid...Hanapin Marketing
It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts.
In this webinar presentation, Acquisio, Intrapromote and Hanapin experts discuss the impact we’ve seen in our accounts and what the future may hold for both PPC and SEO.
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Perf...Hanapin Marketing
With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance.
In this presentation, Bing’s Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your campaign(s).
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of the company providing the information. Developing a successful mobile strategy means you need to create ways to be in the moment with your target audience.
In this presentation, Carrie Albright and Erin Sagin, offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
Digital24 is one of the few design and innovation centric firms
that uses digital marketing techniques, tailor it to your specific
needs and enable you to reach your perspective customers
Weare always obsessed with the possibilities that future holds
andwork extensively to plan our strategies according to it
Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google...Hanapin Marketing
Bing Ads has released their own scripts interface, making it more important than ever to implement holistic optimization strategies across your Paid Media campaigns. In this session, you will learn how to pinpoint areas of your accounts that can be enhanced with scripts. Additionally, you will receive three scripts that have never been seen before, plus new updates to the best PPC scripts available. These scripts will take your campaigns to new heights on both Google Ads and Bing Ads.
What is the true ROI on your technology investments?Qubit
We are joined by Mark Dugdale from Monsoon Accessorize to talk about how you can get the most out of your third party technologies, and maximize the ROI on what you are already paying for! Whether it's recommendations, live chat, retargeting, or anything else on or off site, you need to know how much value it is driving for your business.
What's Happening in the World of Paid Social: 2017 Insights and PredictionsHanapin Marketing
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Sid...Hanapin Marketing
It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts.
In this webinar presentation, Acquisio, Intrapromote and Hanapin experts discuss the impact we’ve seen in our accounts and what the future may hold for both PPC and SEO.
The Importance of Asking and Identifying The "Why" Of Your ResultsHanapin Marketing
In this PPC Hero Live Summit session, Hanapin’s President, Jeff Allen, discusses why it’s important not just get results, but to ask why you got that result and identify how those results can impact your overall marketing strategy.
Latest google algorithms that will affect your ranking in 2021DigitalMesh
Check out our presentation on the Latest Google Algorithms that will Affect Your Ranking in 2021 to learn more about it. Feel free to get in touch with us.
Apple Search Ads Workshop in Mobile Growth Summit San Francisco 2020 Fouad Saeidi
In Mobile Growth Summit San Francisco in Feb this year, Yekta and I went over the best practices for Apple Search Ads and the world-class optimization techniques on scaling national and global campaigns:
Full Presentation here: https://bit.ly/2UZZwwx
Seo for higher ranking adapting to the latest google algorithms updatesSandeepa Nayak
Search engine optimization is an ongoing activity. One reason for constantly revising the SEO strategy of your website is to follow and adapt to the recent search algorithms of Google. Being a leading search engine, Google needs to keep a watchful eye on spamming websites and abnormal web practices to maintain a healthy ecosystem.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
The SEO campaign's goal was to increase site traffic and
generate traffic to drive more leads, as well as to improve
rankings for the primary keywords of category and product
pages.
The digital marketing industry is constantly evolving, and it's important for businesses to adapt to these changes quickly in order to stay ahead of the competition.
At WebiMax, it's our mission to identify these changes and help our clients, business owners, and marketers understand the complex world of search engine optimization.
One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the successfulness of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well.
How do you know if you're focusing on the most important metrics? What does a "successful" Internet marketing campaign look like in 2014? Are you focusing your efforts in all the right places?
We want to help business owners and marketers answer those evasive questions. Check out "SEO 2014 – The Key Metrics Beyond Rankings" to learn more.
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
Cutting Edge PPC Bidding Strategies You Should Be UsingHanapin Marketing
When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you’ve figured out a strategy that seems to be working well, but still aren’t meeting your goals. Or you need to start pushing the envelope on what you’ve been currently doing. In this webinar, we’ll discuss out-of-the-box bidding strategies and look at different angles on what you can implement to improve the effectiveness of your PPC campaigns.
In the presentation, Fred Vallaeys from Optmyzr and Jeff Baum from Hanapin Marketing talk about bidding strategies that are not only on the cutting edge, but for the more advanced marketer.
You’ll get expert-level PPC tips like:
*Implementing a weekend bidding strategy to keep CPA at goal
*Bidding towards your profit, instead of being restricted by CPA or CPL
*Utilizing automated bid rules to adjust your cost per click
*Working more efficiently with advanced AdWords scripts tricks
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus.
The Importance of Asking and Identifying The "Why" Of Your ResultsHanapin Marketing
In this PPC Hero Live Summit session, Hanapin’s President, Jeff Allen, discusses why it’s important not just get results, but to ask why you got that result and identify how those results can impact your overall marketing strategy.
Latest google algorithms that will affect your ranking in 2021DigitalMesh
Check out our presentation on the Latest Google Algorithms that will Affect Your Ranking in 2021 to learn more about it. Feel free to get in touch with us.
Apple Search Ads Workshop in Mobile Growth Summit San Francisco 2020 Fouad Saeidi
In Mobile Growth Summit San Francisco in Feb this year, Yekta and I went over the best practices for Apple Search Ads and the world-class optimization techniques on scaling national and global campaigns:
Full Presentation here: https://bit.ly/2UZZwwx
Seo for higher ranking adapting to the latest google algorithms updatesSandeepa Nayak
Search engine optimization is an ongoing activity. One reason for constantly revising the SEO strategy of your website is to follow and adapt to the recent search algorithms of Google. Being a leading search engine, Google needs to keep a watchful eye on spamming websites and abnormal web practices to maintain a healthy ecosystem.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
The SEO campaign's goal was to increase site traffic and
generate traffic to drive more leads, as well as to improve
rankings for the primary keywords of category and product
pages.
The digital marketing industry is constantly evolving, and it's important for businesses to adapt to these changes quickly in order to stay ahead of the competition.
At WebiMax, it's our mission to identify these changes and help our clients, business owners, and marketers understand the complex world of search engine optimization.
One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the successfulness of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well.
How do you know if you're focusing on the most important metrics? What does a "successful" Internet marketing campaign look like in 2014? Are you focusing your efforts in all the right places?
We want to help business owners and marketers answer those evasive questions. Check out "SEO 2014 – The Key Metrics Beyond Rankings" to learn more.
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
Cutting Edge PPC Bidding Strategies You Should Be UsingHanapin Marketing
When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you’ve figured out a strategy that seems to be working well, but still aren’t meeting your goals. Or you need to start pushing the envelope on what you’ve been currently doing. In this webinar, we’ll discuss out-of-the-box bidding strategies and look at different angles on what you can implement to improve the effectiveness of your PPC campaigns.
In the presentation, Fred Vallaeys from Optmyzr and Jeff Baum from Hanapin Marketing talk about bidding strategies that are not only on the cutting edge, but for the more advanced marketer.
You’ll get expert-level PPC tips like:
*Implementing a weekend bidding strategy to keep CPA at goal
*Bidding towards your profit, instead of being restricted by CPA or CPL
*Utilizing automated bid rules to adjust your cost per click
*Working more efficiently with advanced AdWords scripts tricks
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus.
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!
In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.
Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.
You’ll get expert-level PPC tips like:
*How to get started on an initial analysis
*Best tools to use for CRO
*Testing and measuring the right things
In this PPC Hero Live Summit Session, Founder of #PPCCHAT and Blog Manager of PPC Hero, Matt Umbro and Sr. Account Manager and excel guru, Jacob Brown, discuss what you should be doing to ensure you have built a solid foundation for your PPC accounts.
Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...Keith Goode
From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.
The Most Valuable Google AdWords Features for the PPC Account ManagerHanapin Marketing
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this webinar recording gives a detailed breakdown on what features you should be using and how they can make the most impact for you as an Account Manager.
In the webinar recording, Hanapin Marketing and AdStage experts breakdown the most valuable Google AdWords features, rated on a scale of 1 – 10.
You’ll get expert-level PPC tips like:
*Using Auction Insights to find competitors to use outrank bidding strategies on
*How to receive the ideal conversion volume and cost/converted click at positions 1-3 or lower
*Utilizing Dynamic Search Ads as a keyword mining tool
Increasing bids on qualified, previous site visitors
Mastering PPC & It's Impact On Your Overall Marketing StrategyHanapin Marketing
In the PPC Hero Live Summit session, takie a deep dive into tactics for advanced PPC pros with Associate Director of Services, Jeff Baum, and Sr. Account Manager, Diane Anselmo. They discuss how to build sophisticated campaigns, as well as provide insights into how PPC can help optimize your overall marketing strategy.
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
Search isn’t rocket science, but it can be much better understood with a little bit of basic science background—the classic scientific method. At the most fundamental level, the method consists of five main steps: observe, research, hypothesize, experiment and draw a conclusion. Upasna Gautam, Digital Marketing Manager, Geek Powered Studios, showed the crowd at VendastaCon how to use targeted and formulaic strategies to achieve success in gaining greater search visibility and authority within the local search space.
This one is a pdf, attached. Not sure how to convert it?
In this PPC Hero Live Summit presentation, get an inside look at how Hanapin experts identify key trends and gaps within clients’ accounts. Sr. Account Analyst, Jacob Fairclough, and Associate Director of Services, Carrie Albright discuss how to locate optimization opportunities and make changes that deliver positive results.
How Top Performer Campaigns Can Radically Change Accounts...For Better Or WorseHanapin Marketing
In this presentation, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what should work fails you. You’ll become confident in your campaigns so you can use them to radically change your accounts…for the better.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
Marketing best practices today say that we need to be everywhere all the time. Posting on social media, writing blog content, creating dynamic ad copy and inbound marketing pieces - it's all a lot to manage if you don't have a consistent plan and tools to help you execute that plan. In this session, we'll talk about the importance of consistency and brand cohesion, how to maximize your search engine and social media results, manage a content strategy, all without breaking the bank or working night and day. We will identify tools that can help you manage the marketing workload and drive traffic to your content and dollars to your bank account.
In this presentation we'll outline 10 specific tips that will improve your performance on Google AdWords. From organizing data to optimizing ad copy and ad extensions, there are a number of steps that can be taken to improve your overall ad performance.
How to Create Sexy B2B Content Marketing PiecesCourtney Herda
Marketing can be challenging in the B2B sphere. This presentation outlines some of the challenges unique to the B2B sphere, techniques on how to improve your storytelling ability in the B2B sphere, and how to repurpose your content for a wide range of audiences. We also include apps and tools that can help you with your content and guides for how to storyboard your content.
Marketing Wizards - Sorting Out Your Content StrategyCourtney Herda
In this presentation, Courtney Herda will walk you through the process of creating a content marketing and inbound marketing strategy, how to repurpose your content, and how to optimize your content for a wide range of channels.
Learn how to audit your Google AdWords campaigns from structure to KPIs, keywords to ad copy. Use this formula to not only learn how to audit an account, but also when, how frequently, and what to look for in your AdWords audits.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
6. #pubcon
New Clients
• Onboarding
• Establishing baseline performance
• Creating existing formatting across accounts
• Ensuring goals/tracking are clearly established
7. #pubcon
Existing Clients
• Error checking
• Expanding scope of existing campaigns
• Accommodating new products/services/offers
• Aligning account with KPIs
• Maintaining goal tracking
8. #pubcon
Note: Be wary of the date range you use
to collect information.
• Give yourself enough time to get relevant data
• Consider the size of the account
9. #pubcon
Who should conduct an audit?
• Someone who isn’t intimately involved
• Multiple account managers, if available
• Consider outsourcing
12. #pubcon
Structure
• Things to look at:
– Campaign and Ad Group Structure
– Keyword themes
– Match type strategy
– Branded/non-branded
• Do you have a CONSISTENT naming system?
13. #pubcon
Settings
• Things to look at:
– Display
– Language
– Location
– Day parting
– Ad rotation
– Budget/pacing
– Near match
– Bidding strategy
14. #pubcon
Settings
• Are there locations you should exclude?
• Are you doing bid management by location?
• Are you customizing your bid for geographical
performance, time of the day, and day of the week?
15. #pubcon
Settings
• Run a change history report
– 1% of small business advertisers made changes to their
account every week
17. #pubcon
Keywords
• 1 in 4 businesses rely exclusively on broad match
• 1 in 5 don’t use a single negative keyword
• 43% of small business advertisers haven’t added a
single negative keyword in the last 30 days
18. #pubcon
Keywords
• Be USER centric
• Diagnose poorly performing keywords
• Run search query and keyword opportunity reports
• Look at the competition
• Add negatives
26. #pubcon
KPI’s
• On average, conversions in an AdWords account come
from 9% of the keywords
• Useless 91% of keywords eat up 61% of ad spend
• Get rid of the keyword and ad drains
27. #pubcon
Running the Audit
• Come up with a scoring system
• Schedule audits
• Use a guide online, a tool, or a spreadsheet to
manage your audits
• Use your tools
28. #pubcon
Running the Audit
• Maximize the latest updates
• Follow trend analysis
– What happens seasonally?
– What happened last year?
– Forecast