This document discusses a secondary target audience for a project - males ages 15-25. It suggests this audience may be interested for one of two main reasons: the sex appeal of an all-female cast, or because they are fans of video games and violence similar to the Lara Croft franchise. The social grade level for this segment is listed as E, as the audience would mainly consist of teenagers with disposable income.

1. Caleb Knowles
Secondary
Again, the age group for this audienceis aimed
at around theages of 15-25 year oldsbutfor a
male audience. This can be for several reasons
but the main two would be either one: sex
appealdueto the all-female cast, or two: fans
of video games and violence, similar to the
Lara Croftfranchise; a woman runningaround
killing things with action and suspense.
Like the primary audience, the social gradefor
this segment would beE as, once again the
audiencewould mainly consistof teenagers
with disposable income.