Copyright protects original creative works. To claim copyright, one must prove they created the work first. Fair use allows limited use of copyrighted works for purposes like commentary without permission. While text and photos can be used for projects if not copyrighted or plagiarized, using copyrighted photos without permission would violate the photographer's copyright, as would using a company's logo without approval for commercial purposes. Adapting content found online by changing it helps avoid issues with the original creator's copyright.