SEB Student's Bank launched a social media strategy on draugiem.lv, Latvia's largest social network, to engage with youth audiences. They created a profile and transferred content from their website. A campaign to find Riga's Smartest Teacher attracted over 8,000 new users. By the end of 2010, SEB Student's Bank had over 12,000 visitors and was the third most popular corporate profile on draugiem.lv.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
The participatory aspect of Web 2.0: a marketing asset for the Algiers School...nadiaesb
Appliquer les principes du marketing relationnel en se positionnant sur des sites de médias sociaux, développer des prestations web 2.0, tel est le défi que s’est lancé la bibliothèque de l’École Supérieure de Banque dans l’objectif de renforcer son image de marque et de reconquérir ses usagers.
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Publication Publikacija "Improving a public policy on employability: Projec...Connecting
In the continuation of the publication, we will present how Connecting and partners have contributed to the city of Pancevo becoming a unique example of good practice in Serbia, ie that project-based teaching in high schools has the opportunity to be financed through a city competition.
This is a compilation of the slides contributed by volunteers during the interactive session at the first session of the 2nd OECD-GFLEC Global Research Symposium to Advance Financial Literacy on 6 November 2014, which addressed cutting-edge policy issues and research ideas to advance the global financial literacy agenda. Find out more at http://www.oecd.org/daf/fin/financial-education/oecd-infe-gflecsymposiumfinancialliteracy.htm
Together with my team I developed a coordinated approach to communications at the University of Newcastle and this presentation provides a summary of this work.
Báo Cáo Thực Tập Tiếng Anh Chăm Sóc Khách Hàng Tại Ngân Hàng đã chia sẻ đến cho các bạn nguồn tài liệu hoàn toàn hữu ích. Nếu như bạn có nhu cầu cần tải bài mẫu này vui lòng nhắn tin ngay qua zalo/telegram : 0932.091.562 để được hỗ trợ tải nhé.
Have you ever seen a problem in HCMC and wanted to do something about it?
Are you looking for a meaningful and effective community engagement project for yourself, your company and/or your family?
The Narrow the Gap Community Fund is a chance to join forces with people, like you, who care about our city and want to make it a better place. Throughout the year, LIN accepts cash and in-kind donations from individuals, companies and organizations that would like to partner in the Narrow the Gap Fund.
Sote Hub Report for Practice Enterprises Network 2016 Sote ICT
The summary of activities of Sote ICT and Sote Hub that support 28 training companies at 12 secondary schools and 460 members of Sote ICT clubs. The report is part of the application for associated member status of Sote Hub at Practice Enterprises Network International in 2016. Pontis Foundation, Kasigau Wildlife Trust, SlovakAid and Slovak Center for Training Firms have assisted Sote ICT project since 2013 in transfer of the practice enterprises methodology to Kenya.
The participatory aspect of Web 2.0: a marketing asset for the Algiers School...nadiaesb
Appliquer les principes du marketing relationnel en se positionnant sur des sites de médias sociaux, développer des prestations web 2.0, tel est le défi que s’est lancé la bibliothèque de l’École Supérieure de Banque dans l’objectif de renforcer son image de marque et de reconquérir ses usagers.
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Publication Publikacija "Improving a public policy on employability: Projec...Connecting
In the continuation of the publication, we will present how Connecting and partners have contributed to the city of Pancevo becoming a unique example of good practice in Serbia, ie that project-based teaching in high schools has the opportunity to be financed through a city competition.
This is a compilation of the slides contributed by volunteers during the interactive session at the first session of the 2nd OECD-GFLEC Global Research Symposium to Advance Financial Literacy on 6 November 2014, which addressed cutting-edge policy issues and research ideas to advance the global financial literacy agenda. Find out more at http://www.oecd.org/daf/fin/financial-education/oecd-infe-gflecsymposiumfinancialliteracy.htm
Together with my team I developed a coordinated approach to communications at the University of Newcastle and this presentation provides a summary of this work.
Báo Cáo Thực Tập Tiếng Anh Chăm Sóc Khách Hàng Tại Ngân Hàng đã chia sẻ đến cho các bạn nguồn tài liệu hoàn toàn hữu ích. Nếu như bạn có nhu cầu cần tải bài mẫu này vui lòng nhắn tin ngay qua zalo/telegram : 0932.091.562 để được hỗ trợ tải nhé.
Have you ever seen a problem in HCMC and wanted to do something about it?
Are you looking for a meaningful and effective community engagement project for yourself, your company and/or your family?
The Narrow the Gap Community Fund is a chance to join forces with people, like you, who care about our city and want to make it a better place. Throughout the year, LIN accepts cash and in-kind donations from individuals, companies and organizations that would like to partner in the Narrow the Gap Fund.
Sote Hub Report for Practice Enterprises Network 2016 Sote ICT
The summary of activities of Sote ICT and Sote Hub that support 28 training companies at 12 secondary schools and 460 members of Sote ICT clubs. The report is part of the application for associated member status of Sote Hub at Practice Enterprises Network International in 2016. Pontis Foundation, Kasigau Wildlife Trust, SlovakAid and Slovak Center for Training Firms have assisted Sote ICT project since 2013 in transfer of the practice enterprises methodology to Kenya.
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
RIGA International Airport vs Ryanair – Communication Strategy for Airport Se...Baltic PR Awards
Baltic PR Awards 2012
Category: CORPORATE COMMUNICATION
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs Ryanair – Communication Strategy for Airport Security Fee
Place: 3rd
1. Project: SEB Student`s Bank Social Media Strategy
Category: DIGITAL COMMUNICATION
Summary
A wise man has said: “The ones who change shall survive!” It refers to practically
anything, to the Internet as well.
In May 2010 SEB Student’s Bank started activation of social media on the largest
social media network of Latvia - draugiem.lv. The target was to finish up with SEB
Student’s Bank Internet site www.studentabanka.lv and transfer its content to the
platform of draugiem.lv, thus forming long-term communication with the youth
audience of draugiem.lv; it was intended to create the content on the basis of SEB
sponsored activities, not promoting a separate media budget.
With a small presentation campaign in the first week of activity, nearly 2000
supporters joined the profile of SEB Student’s Bank; it was a serious step towards the
implementation of social media strategy.
In October we started more broader initiative in the profile of SEB Student’s Bank –
the campaign Riga’s Smartest Teacher 2010; its purpose was to establish the most
popular teacher of the Latvian capital city. The campaign resulted in more than 8000
new profile users of SEB Student’s Bank.
At the end of 2010 more than 12 000 users of draugiem.lv had visited the profile of
SEB Student’s Bank. In November SEB Student’s Bank ranked Nr.3 in the top
corporate profiles.
Situation
Instead of using social media for the increase in the number of expositions of SEB
Student’s Bank homepage www.studentabanka.lv or creation of marketing messages
only, the decision was to resettle to social media.
2. Objectives
SEB Student’s Bank integrated with the social media draugiem.lv, has the following
aims: to establish long-term communication with the youth audience of draugiem.lv; to
become a youth media which would be interesting enough to lend an ear to in order
to enhance loyalty to the SEB Student’s Bank brand and Bank services.
Strategy
Before engaging in social media, key guidelines were developed to get an
understanding of the new environment.
Partially SEB Student’s Bank strategy was based on a research, displaying the
motivation of the target audience (youth between ages of 16 and 24) to follow a
certain brand in the social media. The research testified that our target audience
wants to get discounts and participate in promotional campaigns, to have
entertainment and fun, as well as receive information about the company activities.
Another key guideline for SEB Student’s Bank strategy was to create the content. The
content was mainly based on the bank sponsored activities and implementation of
projects.
The third item was to establish a client service centre in the environment
of draugiem.lv, where supporters of SEB Student’s Bank might get advice and settle
Bank-related issues.
Execution
In May 2010, on establishing the profile of SEB Student’s Bank, the first presentation
campaign with the souvenirs of a popular TV show at that time – puffs of O! Kartes
Akadēmija - was launched.
Several photo and idea contests were organised to maintain the interest of SEB
Student’s Bank supporters. To give pleasure to supporters, the most active and loyal
ones received SEB Student’s Bank sunglasses and other souvenirs.
In October SEB Student’s Bank launched its major and most successful
Project Riga’s Smartest Teacher 2010; the purpose of event was to establish the
most popular teacher of the Latvian capital city. The campaign resulted in more than
8000 new profile users of SEB Student’s Bank.
3. Maintaining long-term interest in a brand in social media requires immense work -
diverse large amount content shall be developed regularly. To attract attention to a
brand in social media, time must be devoted every day.
SEB Student’s Bank social media strategy is still being supplemented and adapted to
the needs of target audience. New and new solutions and methods are searched to
improve SEB Student’s Bank profile at draugiem.lv.
Documented Results
With the media budget of LVL 0.00 more than 11 000 supporters or homepage fans
within a nearly eight- month period! The Project Riga’s Smartest Teacher has gained
wide publicity and responsiveness, attracting more than 8000 new profile users.
With the accomplishment of the Project Riga’s Smartest Teacher 2011 the interest
about SEB Student’s Bank is still expanding – by the end of 2010, 11 165 users had
joined the profile.
At the end of 2010 SEB Student’s Bank was the third most popular brand at the social
network draugiem.lv. In everyday life users actively participate in polls, photo and
idea contests, use SEB Student’s Bank discount coupons, as well as communicate
within the social network site SEB Student’s Bank at draugiem.lv about the issues of
Bank services.
Name of the link URL
SEB Student`s Bank www.draugiem.lv/studentabanka