Logitech hired a public relations agency to organize a new product communications campaign for Logitech in Estonia, Latvia, and Lithuania. The goal was to inform people about Logitech's new products for 2007 using mass media. Research was conducted on Logitech's target audience, the media markets, and how innovative products were presented. The campaign strategy involved press releases, product demonstrations for journalists, competitions with media partners, and evaluating the results. The campaign was successful with over 600 media placements and positive coverage, establishing Logitech as an innovative brand for work and entertainment across various publication types in the Baltic states.