ALSD BUYERS GUIDE 2011: Your Year-Round, One-Stop Shopping Resource                                             PAGE 38




             S E AT
                    leading the premium seat industry www.alsd.com                          Fall 2010




               p u b l i s h e d b y t h e a s s o c i at i o n o F l u x u r y s u i t e d i r e c t o r s




  the 21st annual alsd conference
      and tradeshow at la liVe
       sports = entertainment = experience
                                                  page 24




     member highlight:                       premium seating                             breaking down the top 10
Kerrie bryant, layne Feldman                 through the eyes                              premium seat buying
 and arrowhead’s new body              of the college suite director                            categories
          page 18                                     page 28                                         page 34
The Preferred Stadium Brand
                        of Undercounter Refrigeration




Ice Machines                Wine Cellars                  Refrigerators              Refrigerated Drawers           ADA Series




                      Ice Machines         Wine Cellars              Refrigerators         Refrigerated Drawers      ADA Series




       Contact us for details on our stadium programs and these Marvel’s exclusives!

       •       Installation service
       •       Stainless steel or your choice of color
       •       Team logo graphics applied with SonicImageTM technology

       For more information on Marvel’s top of the line products, visit our website or call 1-800-223-3900        www.marvelrefrigeration.com
Your Away Team




                            Relax responsibly.®
            Imported by Crown Imports LLC, Chicago, IL 60603
MOTOA4™ Mission Critical Portfolio




                                     THE INCIDENT NEEDS YOUR FOCUS.
                                     THE TECHNOLOGY SHOULDN’T
                                     In an emergency, multi-agency coordination isn’t a luxury — it is a necessity. And Motorola

                                     makes this necessity a reality. Our interoperable data and voice solutions empower

                                     response teams with real-time information to make better decisions. For example, our

                                     evacuee tracking application enables responders to better assist and track individuals

                                     throughout the evacuation process. When responders and command staff have the tools to

                                     prepare and respond to emergency situations, recovery operations are more effective,

                                     helping government and citizens get back to normal quicker. It’s no wonder our

                                     interoperable networks have been implemented more often than all other manufacturers

                                     combined. It’s just another way Motorola enables you to focus on your mission, not the

                                     technology. HELLOMOTO™




                                     Learn more about Motorola solutions for your mission critical communication
                                     needs at motorola.com/secondnature


                                     MOTOROLA and the Stylized M Logo are registered in the U.S. Patent & Trademark Office. All other product or service names are the property of their respective owners.
                                     © Motorola, Inc. 2009. All rights reserved.


                                                                                                                                                                                                             66
Elite Risk
         Insurance Solutions

         Elite Risk Services, Inc. is pleased to be
THE OFFICIAL INSURANCE PARTNER OF THE ALSD
We recently launched a newly enhanced third party liability insurance policy that
is designed to protect suite owners and managers each and every time you rent
  a suite to a third party.  Separate your liability and pass the minimal insurance
                         premium on to the renter or tenant.

                         WHAT DOES IT COVER?
    •	     Third Party Liability

    •	     Property Damage or Bodily Injury (specific to the damages or injuries
           the client may cause or is held responsible)

    •	     Separates the suite manager, the venue and the suite owner from
           the renter or borrower of the suite

    •	     One low premium that can included in the suite rental agreement


                 Visit www.suiteinsurance.com  
         or call Kevin Kurtz at 800-596-0969 ext. 105
                                          




                                                                             License # 0G40499
How much money did
  you lose today?




             The average FanGo order is

     110.5 LARGER        %
             than the average traditional order.




When fans order concessions and merchandise from their phones, orders
        are significantly larger and fans order more frequently.


                                 859.608.4521 • info@thefango.com
SEAT
 Published by the Association of Luxury Suite Directors
DEPARTMENTS
 8 NEW ALSD MEMBERS
10 EDITOR’S NOTE
                                                                                               Fall 2010

12 INDUSTRY AND ASSOCIATION NEWS
16 ON ALSD.COM
18 MEMBER HIGHLIGHT
80 COMING ATTRACTIONS                                                                          12
COVER STORY
24 WHY LA FOR THE 2011 ALSD CONFERENCE
   AND TRADESHOW?
   What’s going on in Los Angeles, CA showcases the future of
   sports and entertainment. Don’t build a sports venue. Create an
   entertainment destination.
    BY BILL DORSEY

FEATURES
28 THROUGH THE EYES OF THE COLLEGE SUITE DIRECTOR
   We assembled a group of college suite directors to find out more
   about the arcane world of college premium seating. Find out
   what makes them tick.
    WITH AMANDA VERHOFF
34 TOP 10 BUSINESS CATEGORIES BUYING PREMIUM SEATS
   REVEALED
   To follow up the summer issue of SEAT, the answer to the
   question, “Who buys premium seating?”, is further investigated.                             20
   Learn the employee size, annual sales revenue and business status
   of the top ten buying segments.
    BY RON CONTORNO AND HEATHER LAWRENCE, PH.D
36 NBA TEAMS SCORE BIG IN THE SUITE MARKET
   Despite the HEAT Index in Miami, the stars of the NBA are
   still spread throughout many markets. Do suite prices correlate?
   Compare pricing and the variables determining those prices for
   all 30 NBA teams.
    BY DR. PETER TITLEBAUM AND DEBBIE TITLEBAUM

SPECIAL FEATURE
38 ALSD BUYERS GUIDE 2011
   The second annual installment of the world’s one and only
   buyers guide listing for premium seat-specific products and
   services includes Amenities and Promotional Products, Food
   and Beverage, Furniture, Fixtures and Equipment, Professional
   Services and Information Technology. Have your shopping list
   ready or keep it close by. This is your reference tool for all
   purchasing needs throughout the year.
    RESEARCH BY RYAN MIRABEDINI

    About the Cover: The ALSD takes its show to Southern California in 2011. The 21st Annual   24
    Conference and Tradeshow will be hosted by LA LIVE, the capital of the entertainment
    capital of the world. Photo Courtesy of AEG/L.A. LIVE 2010.

                                                                                                      www.alsd.com | FALL 2010 | S E A T | 7
NEw ALSd MEMbErS FALL 2010
 Andrea Smith                                 191 Beale Street                                     University of Maryland
 Manager, PETCO Park Suites                   Memphis, TN 38103                                    2718 Comcast Center
 San Diego Padres                             P: 910-205-1517                                      Department of Intercollegiate Athletics
 PETCO Park                                   hwilliamson@grizzlies.com                            College Park, MD 20741
 100 Park Blvd.                                                                                    P: 301-314-1270
 San Diego, CA 92101                          Kristin Garner                                       F: 301-314-9318
 P: 619-795-5197                              Director of Operations / Event & Suite Coordinator   jbatt@umd.edu
 asmith@padres.com                            OSU Cowboy Dining, LLC
                                              204 B. Athletics Center                              Joe Dellwo
 Jarrod Dillon                                Boone Pickens Stadium                                Vice President of Corporate Sales
 Vice President, Ticket Sales & Services      Stillwater, OK 74078                                 Palace Sports and Entertainment
 San Diego Padres                             P: 405-744-3581                                      Detroit Pistons
 PETCO Park                                   kristingarner@osucowboydining.com                    4 Championship Dr.
 100 Park Blvd.                                                                                    Auburn Hills, MI 48326
 San Diego, CA 92101                          Kelly Quackenbush                                    P: 248-377-0164
 P: 619-795-5080                              President                                            F: 248-377-0496
 jdillon@padres.com                           Magnuson Group                                       jdellwo@palacenet.com
                                              1400 International Parkway
 Flavil Hampsten                              Woodbridge, IL 60517                                 Gavin Hale
 Vice President of Ticket Sales & Services    P: 630-783-8100                                      Suite Sales Manager
 Charlotte Bobcats                            kelly@magnusongroup.com                              Brooklyn Sports & Entertainment
 333 E. Trade St.                                                                                  620 8th Ave., 38th Floor
 Charlotte, NC 28202                          Sara Daniel                                          The New York Times Building
 P: 704-688-8852                              Director of Business Development                     Barclays Center
 fhampsten@bobcats.com                        Olympia Entertainment – Detroit Red Wings            New York, NY 10018
                                              600 Civic Center Dr.                                 P: 646-616-9512
 Rod Emmons                                   Detroit, MI 48226                                    F: 646-616-9575
 Director, Suite Sales                        P: 313-471-3345                                      ghale@brooklynse.com
 Charlotte Bobcats                            F: 313-396-7990
 333 E. Trade St.                             sara.daniel@olyent.com                               Brady Zirlin
 Charlotte, NC 28202                                                                               Blue Sky Marketing
 P: 704-688-8829                              Dan Curatolo                                         633 Skokie Blvd.
 remmons@bobcats.com                          Arcadia Chair Company                                Suite 100LL
                                              5692 Fresca Drive                                    Northbrook, IL 60062
 Denise Dewald                                La Palma, CA 90623                                   P: 866-562-0777
 Catering Manager                             P: 480-607-6899                                      bzirlin@buybluesky.com
 Rojo Hospitality Group                       F: 480-607-7654
 University of Phoenix Stadium                dcuratolo@arcadiacontract.com                        Gina Sneed
 One Cardinals Dr.                                                                                 Marketing Manager
 Glendale, AZ 85305                           Casey Journigan                                      Southern Aluminum
 P: 623-433-7633                              Arcadia Chair Company                                5 HWY 82 West
 denise.dewald@rojohospitality.com            5692 Fresca Drive                                    PO Box 884
                                              La Palma, CA 90623                                   Magnolia, AR 71754
 Jason Choate                                 caseyj@arcadiacontract.com                           P: 800-221-0408
 Executive Chef                                                                                    F: 870-234-2823
 Rojo Hospitality Group                       Niki Valdes                                          gsneed@southernaluminum.com
 University of Phoenix Stadium                Arcadia Chair Company
 One Cardinals Dr.                            5692 Fresca Drive                                    Joe Parker
 Glendale, AZ 85305                           La Palma, CA 90623                                   Senior Associate AD, Development & Corporate Relations
 P: 623-433-7654                              nikiv@arcadiacontract.com                            University of Michigan
 jason.choate@rojohospitality.com                                                                  Athletic Department
                                              Kim Dalton                                           Development Office
 Robert Valdez                                Interior Designer                                    1000 South State St.
 Premium Services Manager                     Dalton Interiors                                     Ann Arbor, MI 48109
 Rojo Hospitality Group                       7762 E Gray Road, #500                               P: 734-647-7842
 University of Phoenix Stadium                Scottsdale, AZ 85260                                 joepa@umich.edu
 One Cardinals Dr.                            P: 480-948-8383
 Glendale, AZ 85305                           F: 480-948-4395                                      Ken Schrang
 P: 623-433-7630                              kim@daltoninteriors.com                              Director of Business Development
 robert.valdez@rojohospitality.com                                                                 Tube Art Group
                                              Matt Grantham                                        1705 4th Ave. South
 Brea Conaboy                                 Director of Major Gifts                              Seattle, WA 98134
 Suite Manager                                Oklahoma State University                            P: 206-223-1122
 Pittsburgh Steelers                          Athletics Center                                     kschrang@tubeart.com
 900 Art Rooney Ave.                          POSSE Office
 Pittsburgh, PA 15212                         Stillwater, OK 74078                                 Sarah Tompkins
 P: 412-697-7144                              P: 405-744-7301                                      Corporate Hospitality Manager
 F: 412-697-7151                              F: 405-744-9084                                      Seattle Seahawks
 conaboyb@steelers.nfl.com                    mgrantham@osugiving.com                              12 Seahawks Way
                                                                                                   Renton, WA 98056
 Robin Sewell                                 Ashley Davis Williams                                P: 425-203-8128
 Director of Suites & Corporate Hospitality   Advertising Director                                 F: 425-203-8129
 Churchill Downs, Inc.                        Davis Furniture Industries, Inc.                     saraht@seahawks.com
 700 Central Ave.                             2401 South College Drive
 Louisville, KY 40208                         High Point, NC 27261                                 Phil Horn
 P: 502-638-3859                              P: 336-889-2009                                      Vice President, Ticket Sales & Service
 robin.sewell@kyderby.com                     F: 336-889-0031                                      Sacramento Kings
                                              awilliams@davisfurniture.com                         ARCO Arena
 Hateisha Williamson                                                                               One Sports Parkway
 Manager, Premium Services                    J Batt                                               Sacramento, CA 95834
 Memphis Grizzlies                            Director of Development                              P: 916-928-6949
 FedEx Forum                                  Terrapin Club                                        F: 916-928-0727


8 | S E A T | FALL 2010 | www.alsd.com
ASSocIATIoN oF Luxury
                                                                                       SuITE dIrEcTorS
phorn@arcoarena.com                             Boston College                         Chairman Bill Dorsey
                                                BC Athletic Development
John MacIntyre                                  140 Commonwealth Avenue                Executive Director Amanda Verhoff
Manager, Premium Client Sales and Service       Conte Forum 320                        President Jennifer Ark, Green Bay Packers
Canucks Sports & Entertainment                  Chestnut Hill, MA 02467                VP, Business Development Pat McCaffrey
800 Griffiths Way                               P: 617-552-0108
Vancouver, BC V6B 6G1                           bianca.whitworth@bc.edu                Director, Sponsor and Partnership Development Dene Shiels
Canada                                                                                 Director of Finance Dan Lindeman
P: 604-899-7496                                 Russ Simons
                                                                                       Financial Account Manager Vickie Henke
F: 604-899-4601                                 Populous
john.macintyre@canucks.com                      222 2nd Avenue North                   Director of Information Technology John Tymoski
                                                Nashville, TN 37201                    Editor of SEAT, Website Director Jared Frank
Jim Jenkins                                     russ.simons@populous.com
Division Vice President                                                                National Sales Manager Scott Hinzman
Sodexo Education                                Lynn Bolton                            Marketing Assistant Ryan Mirabedini
11044 Research Blvd, #A105                      Premium Services Manager               Design Carole Winters Art + Design
Austin, Tx 78759                                Kentucky Exposition Center
P: 512-329-0191                                 Kentucky State Fair Board
jim.jenkins@sodexo.com                          937 Phillips Lane                      ExECUTIVE COMMITTEE
                                                Louisville, KY 40209                   Chris Bigelow, Bigelow Companies
Michael Drake                                   P: 502-367-5142                        Brian Bucciarelli, Hershey Entertainment & Resorts
Manager, Premium Seating                        lbolton@ksfb.ky.gov                    Greg Hanrahan, United Center
San Francisco 49ers                                                                    Tom Kaucic, Southern Wine & Spirits
490 Jamestown Ave.                              Jackie DeRosa
                                                                                       Pat McCaffrey, ALSD
Room 398                                        Premium Club Coordinator
San Francisco, CA 94124                         DNC Boston - TD Garden                 Kim Reckley, Detroit Red Wings & Olympia Entertainment
P: 415-347-3592                                 100 Legends Way
mike.drake@niners.nfl.net                       TD Garden                              BOARD OF DIRECTORS
                                                Boston, MA 02114                       Pam Benoist, St. Louis Rams
Jamie Brandt                                    P: 617-624-2010                        Janie Boles, Auburn University
Vice President, Ticketing and Suites            jderosa@dncboston.com                  Natalie Burbank, Utah Jazz / Salt Lake Bees
San Francisco 49ers                                                                    Richard Dobransky, Delaware North Companies
490 Jamestown Ave.                              Bill Wiswesser
                                                                                       Trent Dutry, US Airways Center
Room 398                                        Graduate Student
San Francisco, CA 94124                         Columbia University                    Chris Granger, National Basketball Association
P: 415-347-3580                                 256 Howard Ave.                        Patti Kimbrough, University of Arkansas
jamie.brandt@niners.nfl.net                     Rochelle Park, NJ 07662                Gerald Kissel
                                                P: 919-619-4525                        Debbie Massa, ROI Consulting
Todd Ballew                                     waw2111@columbia.edu                   Mike Ondrejko, Madison Square Garden
Senior Associate                                                                       Richard Searls, New York Red Bulls
Heery International, Inc.                       Stuart Rogers-Brown                    Tom Sheridan, Chicago White Sox
999 Peachtree Street, NE                        COO
                                                                                       Michael Smith, Philadelphia Union
Suite 300                                       Dauphin
Atlanta, GA 30309                               PO Box 29458                           Peter Titlebaum, University of Dayton
P: 404-881-9880                                 Southlake, Tx 76092                    Brian Varnadoe, Houston Texans
F: 404-946-2398                                 P: 972-929-5040                        Jon Vingas, Centerplate
tballew@heery.com                               stuart.rogers-brown@dauphin.com        Bob White, Calgary Flames

Lynn Stearn                                     Lynda Portelli                         ALSD 2011 STEERING COMMITTEE
Vice President of Sales & Marketing             Marketing Manager                      Adam Link, Home Depot Center
SunBriteTV, LLC                                 Dauphin
                                                                                       Alicia Fox, Home Depot Center
5069 Maureen Lane                               300 Myrtle Avenue
Unit A                                          Boonton, NJ 07005                      Bryan Lawrence, Angels Baseball
Moorpark, CA 93021                              P: 973-263-1100                        Chris Cockrell, AEG/STAPLES Center
P: 805-222-2288                                 lynda.portelli@dauphin.com             Michele Kajiwara, AEG/STAPLES Center
F: 805-499-8009
lstearn@sunbritetv.com                          Maureen Christensen                    SEAT-IT ExECUTIVE COMMITTEE
                                                Marketing Coordinator                  Christine Stoffel, Founder SEAT Conference
Christie Rossi                                  Dauphin                                Chris Wood, SEAT Chief Technology Strategist/Coordinator
SunBriteTV, LLC                                 300 Myrtle Avenue
5069 Maureen Lane                               Boonton, NJ 07005
Unit A                                          P: 973-263-1100
Moorpark, CA 93021                              maureen.christensen@dauphin.com        Published by Venue Pub. Inc. Copyright 2010. (All rights
crossi@sunbritetv.com                                                                  reserved). SEAT is a registered trademark of the Association
                                                Gary Chin                              of Luxury Suite Directors. SEAT is published quarterly and is
Anthony Bernardi                                President                              complimentary to all members of the Association of Luxury
SunBriteTV, LLC                                 Dauphin                                Suite Directors.
5069 Maureen Lane                               300 Myrtle Avenue
Unit A                                          Boonton, NJ 07005
Moorpark, CA 93021                              P: 973-263-1100
abernardi@sunbritetv.com                        gary.chin@dauphin.com

Kathy Holden                                    Alessandro Spassiani
SunBriteTV, LLC                                 Installed Seating Product Specialist
5069 Maureen Lane                               Dauphin
Unit A                                          324 Carlingview Drive                  Association of Luxury Suite Directors
Moorpark, CA 93021                              Etobicoke, ON M9W 5GE                  10017 McKelvey Road, Cincinnati, OH 45231
kholden@sunbritetv.com                          Canada                                 513 674 0555
                                                P: 1-888-312-6746 x227                 amanda@alsd.com
Bianca Whitworth                                sandro@borgo.com
Associate Director, Capital Giving Operations


                                                                                                            www.alsd.com | FALL 2010 | S E A T | 9
Editor’s notE by JArEd FrANk
In Defense of Cannibalization
Did I really just say that out loud?


T
               he great Roman Senator Tacitus once
               proclaimed, “The desire for safety stands                                                                        Connect with me on
               against every great and noble enterprise.”                                                                     www.linkedin.com/in/
               Interesting, but you may be asking your-                                                                               jaredfrank
self, what does this have to do with the premium seat                                                                             and follow me on
industry? Well, nothing I guess, other than that it has                                                                          www.twitter.com/
everything to do with it.                                                                                                            SEAT_Editor
     While reading the November 15th issue of Fortune,                                                                            for daily updates.
I came across an article, specifically a quote, which I
                                                                                                                          Here is a sampling of my tweets:
knew I had to share with my friends in ALSD. The
idea really blew my hair back (at least what is left of
it). Long story short, the article is about the coming                                                                   49ers new stadium delayed “until there
launch of the Verizon iPhone in Q1 of 2011. Now                                                                          is a new CBA agreement that embraces
                                                                                                                          the realities of NFL economics today.”
before I really bury the lead of this note, let me share
the quote:
     “One of (Verizon CEO) Ivan (Seidenberg)’s great                                                                       Food for thought- a luxury is only a
strengths is he is not afraid to cannibalize his own                                                                     luxury until you are accustomed to the
                                                             the Droid was first released. So why then is Verizon        experience. Then it’s a necessity, a new
business.”
                                                             partnering with Apple to bring the iPhone onto its                  minimum expectation.
     I had to immediately re-read that sentence. Did I
                                                             network? And most importantly, why are they risking a
miss something the first time? I thought to utter the
                                                             burden to their most profitable competitive advantage-
word “cannibalization” in a positive sense was as for-                                                                    University of Wyoming holds public
                                                             the “nation’s most reliable” network?
bidden as saying an Unspeakable Word in Ayn Rand’s                                                                       open house of new Wildcatter Stadium
                                                                 The answer is simple. Verizon has no fear of canni-       Club and suites in connection with
Anthem. But since I am a loyal Verizon customer, and
                                                             balizing what works today in favor of investing in what              homecoming week.
I know their total operating revenue last year was a
                                                             will work better tomorrow.
not-too-shabby $107.8 billion, I knew I must keep
                                                                 What can we, the premium seat industry, take away
reading.                                                                                                                     Touring Target Field with Scott
                                                             from this case study? I offer this: do not pigeonhole
     It is easy to forget that Verizon has not always been                                                                  O’Connell. He says renewals are at
                                                             yourself; live in front of your eyes; do not feel cozy         85 percent and deadline was only
a wireless tech company. Its roots trace back to the
                                                             because of past success- it does not by itself translate                  4 days ago.
Stone Age, when man first invented the wheel and
                                                             into future success; and most importantly, have no fear
made calls on landline phones. As an old-line telco,
                                                             of cannibalization.
Verizon, then known as Bell Atlantic, was hugely                                                                         New family seating section at Charlotte
                                                                 An “if it ain’t broke, don’t fix it” mentality might
successful. So why in the midst of success would the                                                                     Motor Speedway to debut during Dollar
                                                             work in the near term, but guarantees failure in the          General 300/Bank of America 500.
company decide to devour its best service offering in
                                                             long run if you are unwilling to adapt. Too often we
favor of an unproven commodity- wireless mobile
                                                             avoid change as if we are expecting to see the portent
communication? I think it is safe to say if Seidenberg                                                                    LA Kings create the first sports team-
                                                             black dog hovering over us when sometimes, often
did not have his ear to the railroad tracks, we would                                                                       inspired Pandora music station.
                                                             times in fact, there is nothing there to stop us but our-
never have heard of Verizon.
                                                             selves. So do not maroon yourself on an island of fear;
     Fast forward ten years, and we find Verizon
                                                             the nobility of your enterprise depends on it.                American Airlines Center’s Chef Chal-
on the cusp of another pivotal point in its history.
                                                                 As always, you can contact me anytime via email,        lenge is a great way to include the local
Verizon currently carries the Motorola Droid, the                                                                        community in the premium experience.
                                                             phone or social networking (See Sidebar). I also
chief competitor to Apple’s iPhone. The Droid is no
                                                             encourage you to visit the new ALSD.com, which is
shoddy piece of equipment. It runs on the Android
                                                             administered up-to-the-minute with industry news               Magic suite holders have choice of
operating system from Google. You may have heard of
                                                             and ALSD Conference updates.                                artwork, finishings and furniture in new
them. And in all actuality, there is negligible differ-
                                                                                                                                      Amway Center.
ence between the iPhone and the Droid, just as there
                                                             Mobile: 330.904.0442
is negligible difference between Coke and Pepsi or
                                                             Email: jared@alsd.com
McDonald’s and Burger King.
     The Droid is a high performance asset. Sales have
increased for Verizon every year this decade, includ-
ing a $10 billion spike from 2008 to 2009, the year


10 | S E A T | FALL 2010 | www.alsd.com
RFID IT Asset Tracking

   Complete Solutions

    Starting at $3,495


Technology assets are the life blood
of today’s business. Maximizing
these critical investments requires
an effective IT Asset Management
(ITAM) system. RFID can enable highly
automated real-time tracking of IT
assets, bringing a new level of cost-
efficiency to the ITAM process. The
resulting real-time asset visualization
ensures the security and timely
maintenance of IT assets — as well
as compliance with government
regulations. And the ability to eliminate
the need for human resources allows
IT to devote more time to enterprise
innovations that will help hone a
company’s competitive edge.




     www.abrfid.com
        800-274-0324    2   APPLICATION BRIEF: Reducing the cost and complexity of Information Technology (IT) Asset Management with RFID
InduSTry And ASSocIATIon nEwS
                                                                                                                                         Dodgers Use Suites as Amenities, p. 14
                                                                                                                                         Member Highlight: Kerrie Bryant and Layne
                                                                                                                                         Feldman, p.18

Caterpillar drives suite remodel at Mall of America Field
Vikings suite holder brands its suite using SUITE-artTM


T
       he purpose of a business owning premium
       seats has always revolved at least in part
       around its need to entertain and market
to prospective clients. Now, some companies
are taking further control over the messaging in
their suites by branding the space. As part of a
larger suite remodel that included new carpet-
ing, installed seating from Dauphin (see photo),
cabinets, etc., Caterpillar also has incorporated
SUITE-artTM from FLEXcon.
     SUITE-artTM graphics are printed on a durable
film that bonds to most surfaces found in a suite-
flooring, carpeting, walls, windows, counter and
tabletops. The graphics are easily applied and re-
moved, leaving no adhesive residue. For its suite at
Mall of America Field, home of the Minnesota Vi-
kings, Caterpillar selected wall graphics conveying
its equipment product line for its Paving Division
on SUITE-artTM cloth fabric. The self-adhesive
cloth material was selected from FLEXcon’s bevy
of options because of its high-end, portrait-type
look, which produces a strong depth of image.
     Caterpillar also framed its windows with
FLEXcon’s Diamond Deckplate material, a                 Caterpillar’s Cocoon: Caterpillar has protected its suite investment with durable materials, such as FLEXcon’s SUITE-artTM and Dauphin’s
holographic film, consisting of diamond patterns.       Eidos installed seating.
Caterpillar considered using this material to outfit
other surfaces within the suite, but decided since
they were spending the money on new finishes,           even mind on game days having people stop by to                           extremely impressed,” Santelman says. “I thought
such as granite countertops, they did not want to       see the space.”                                                           it was a great idea. I’ve been trying to get a couple
cover them up right away.                                   Caterpillar plans on keeping the current                              different clients throughout the past few years
                                                        graphics through this year; however, it should                            to adopt the concept.” Once Caterpillar decided
                                                        be noted graphics can be changed as frequently                            to pay for a remodel of their suite, there was an
“If more brands knew that                               as necessary. “Caterpillar has thought about                              opportunity for them to spend the extra money to
                                                        potentially doing some different things in the                            brand it. Santelman continues, “I sent them the
 they could do this, it could                           suite geared towards who they are entertaining by                         link to FLEXcon SUITE-artTM, and they really
 be an easy sell for teams                              personalizing door graphics or one of the walls
                                                        with brand information specific to who is com-
                                                                                                                                  liked it.” Caterpillar then engaged FLEXcon.
                                                                                                                                  “This project was completely driven by Caterpil-
 to work out a program for                              ing into the suite to be entertained,” says Mike                          lar,” says Chevalier. “If more brands knew that
                                                        Chevalier, New Business Development Manager                               they could do this, it could be an easy sell for
 their clients who have an                              for FLEXcon.                                                              teams to work out a program for their clients who
 interest.”                                                 The ALSD has campaigned for suite branding                            have an interest.”
                                                        for a few years now. But the industry’s response                               With the awareness of suite branding increas-
                                                        has been cautious, mainly because of concerns                             ing, there is much potential for this concept.
                                                        over working out the costs, not a lack of interest in                     And with the flexibility and depth of materials
    The installation of SUITE-artTM, which oc-          the concept. Different scenarios exist for covering                       available, there is opportunity for teams to bring
curred over the course of just one day this past Au-    costs. In some cases, a team pays for the branding                        their clients a unique idea to help with marketing
gust, was completed in plenty of time for the first     as a renewal tool. In others, the installation of                         initiatives and with demonstrating ROI for their
Vikings kickoff. Moreover, the final printing and       graphics is a line item written into a suite contract.                    suite ownership.
installation costs easily met the budget established    For the Vikings, the team simply recognized the                                                                    –Jared Frank
by Caterpillar, who has been very pleased with the      potential of the idea and provided exposure of the
results thus far this season. “They’re thrilled. They   information to its clients as a suggestion, without
are like proud new parents,” explains Nicole San-       having to pay for it themselves.
telman, Suite Sales Manager with the Minnesota              Nicole Santelman first heard the idea at
Vikings. “They love to show it off. And they don’t      the 2008 ALSD Conference in Miami. “I was


12 | S E A T | FALL 2010 | www.alsd.com
featuring




         LCD VIDEO Control and SERVICE
Custom Fabrication, Installation,
                                  WALL




     Entryway Displays
                                                    Recruiting Paths




Small Scale Center Hung
    for Concourses                             Hall of Fame Displays




 Eye-catching Concourse Displays                         Stage Backdrop
                Toll Free: 866-848-6646 www.signco-eds.com
InduSTry And ASSocIATIon nEwS
Dodgers use suites as an amenity to fill empty inventory
Innovative program leads to upgrading Dugout Club patrons to the suite level



L
       os Angeles is not short on premium seating,                             As far as pricing and invoicing, only the
       so creativity is the name of the game. The                         Dodgers know of the hard costs and allocation of       By the Numbers
       Dodgers unique asset is their Dugout Club,                         moneys. Clients receive non-itemized invoices for      Dugout CluB
an exclusive, climate-controlled club with a Ritz                         their Dugout Club packages; they simply see “four      Preferred Full Season: $100,000
Carlton feel and adjoining seating behind home                            complimentary suites” as part of the offering. On      •	 Four Dugout Club tickets to all regular season and
plate. And while the Dugout Club is success-                              the backend, the Dodgers allocate about 87% of            exhibition games
ful and the most readily sold premium ticket at                           moneys to the club and about 13% to the suites.        •	 Two Luxury Suite Nights – includes tickets, preferred
Dodgers Stadium, there still remains the issue of                         And while the prices of the Dugout Club pack-             parking passes and food and beverage package
empty suites. Enter the suite as an amenity.                              ages have increased, Morici maintains that clients        (F&B included in multi-year contracts only)
    Dugout Club seats sell in sets of four with                           realize that this is a “fundamental growth of the      •	 Complimentary playoff tickets each year of term,
three tiers of packaging – VIP Full Season at                             overall amenity package.”                                 excludes final year of term (multi-year contracts
$200,000, Premium Full Season at $126,000 and                                  The suite-as-an-amenity program resulted in          only)
Preferred Full Season at $100,000. Each package                           such success that the Dodgers decided to reverse       •	 Invitation for two to Premium Seating Road Trip
comes with all-inclusive F&B, VIP gift packages                           the offering. Full season suite packages now              (one trip per term, multi-year contracts only)
and interestingly a suite for two, four or eight                          include a half season, four-seat Dugout Club plan.     •	 Two Complimentary Preferred Parking Passes
games depending on the package. Because it                                Inventory was available, so the Dodgers maxi-          •	 Invitations to Premium Seating exclusive events, e.g.
directly and tangibly markets suites to corporate                         mized the club as an amenity for suite holders. So        Speaker Series, Batting Practices, etc.
and potential suite clients, Antonio Morici, Direc-                       while a suite costs $300,000 annually at Dodger        •	 Exclusive access to Dugout Club, featuring
tor of Premium Sales and Service for the Dodgers                          Stadium, an $80,000 Dugout Club value is                  complimentary food and non-alcoholic beverages,
says, “The Dugout Club seats are the lead product                         bundled into the package.                                 full-bar and martini lounge, private restrooms and
that help move suite inventory.”                                               Morici concluded that the flexibility of ameni-      restaurant-style seating
    Since the program started in 2006, it has                             ties has transformed his negotiation strategy. The     •	 In-seat food and beverage service
balanced club and suite revenues for the Dodgers.                         Dodgers offered amenities like in-seat gift bags,      •	 Two-year term: 5% escalator; three-year term: 0%
Where 75% of the corporate dollar formerly came                           opportunities for kids to run onto the field at           & 5% escalator
from the Dugout Club packages and 25% from                                game time, batting practice experiences, batting       Premium Full Season: $126,000
suites, those figures are now more like 60/40.                            practice viewings and additional travel trips. But     •	 All above listed Preferred items, plus:
Many existing clients bought incremental suites in                        of all the amenities, the most attractive across the   •	 Two Additional Luxury Suite Nights – four total
addition to their club packages; others upgraded                          board is an additional night in a suite; and if an     •	 Two-year term: 5% escalator; three-year term: 0% &
entirely to the suite level. “Almost overnight, this                      empty suite exists, Morici is happy to fill it.           5%; five-year term: 0%, 0%, 3% & 5% escalator
program helped us sell 8-10 full season suites,”                                                             – Amanda Verhoff    VIP Full Season: $200,000
acknowledges Morici.                                                                                                             •	 All above listed Preferred items, plus:
                                                                                                                                 •	 Six Additional Luxury Suite Nights – eight total
                                                                                                                                 •	 Two-year term: 5% escalator; three-year term: 0% &
                                                                                                                                    5%; five-year term: 0%, 0%, 3% & 5% escalator

                                                                                                                                 DoDger luxury SuIteS
                                                                                                                                 20 Person, Full Season: $300,000
                                                                                                                                 •	 Twenty tickets to every regular season home and
                                                                                                                                    exhibition game
                                                                                                                                 •	 Ten Complimentary Preferred Parking Passes
                                                                                                                                 •	 Ten Complimentary Standing Room Only (SRO)
                                                                                                                                    Passes
                                                                                                                                 •	 One Complimentary All-Expenses Paid Road Trip for
                                                                                                                                    two annually
                                                                                                                                 •	 Four Complimentary Half Season, Dugout Club Seats
                                                                                                                                 •	 Right to purchase existing suite for every playoff
                                                                                                                                    game (multi-year contract option includes playoff
                                                                                                                                    tickets every year except final year of term)
                                                                                                                                 •	 Complimentary access to Stadium Club
                                                                                                                                 •	 Two-year term: 5% escalator; three-year term: 3%
                                                                                                                                    & 3% escalator


                                                                                                                                 For more information on Dodgers suites and their
                                                                                                                                 suite-as-an-amenity program, email Antonio Morici
                                                                                                                                 at antoniom@ladodgers.com.
The purchase of a premium seat brings amenities – gifts, trips and F&B. But what if the suite itself was the amenity?



14 | S E A T | FALL 2010 | www.alsd.com
InduSTry And ASSocIATIon nEwS

on AlSD.CoM
orIgINAl CoNteNt
turNkey releASeS ItS ACtIvAtor
plAtForM by Jared Frank
Turnkey Sports & Entertainment unveils its an-
ticipated Activator platform, an online application
built as a tool to manage marketing partnerships
both individually and in a group portfolio.
www.alsd.com/content/turnkey-releases-its-
activator-platform




NBA teAMS SCore BIg IN the SuIte MAr-
ket by Dr. Peter Titlebaum and Debbie Titlebaum
The second installment in our series on how
professional sports teams in each of the four major
leagues stack up to each other in the suite market    CoNFereNCe NeWS                                                   FroM FACeBook
takes its shot at the NBA. An excerpt appears on
                                                      www.alsd.com/content/conference                                   AlSD oN loCAtIoN: MINNeApolIS, MN
page 36.
                                                                                                                        www.facebook.com/pages/Association-of-
www.alsd.com/content/nba-teams-score-                 2011 AlSD CoNFereNCe AND trADeShoW                                luxury-Suite-Directors/112032714717
big-suite-market                                      SCheDule oF eveNtS
                                                      www.alsd.com/content/announcing-2011-
                                                      alsd-conference-and-tradeshow-la-live-0
up-to-the-MINute
INDuStry AND ASSoCIAtIoN
NeWS
www.alsd.com/news

the St. louIS BlueS StArt NeW SeASoN
tICket proMotIoN                                                                                                        TCF Bank Stadium, home of the University of Minnesota Golden
Fans who purchase season tickets for select seats                                                                       Gophers.
pay half of the bill now and the other half when
the Blues make the 2010-11 playoffs.
www.alsd.com/content/st-louis-blues-start-
                                                      LA LIVE, site of the 21st Annual ALSD Conference and Tradeshow.
new-season-ticket-promotion
                                                      AlSD ANNouNCeS tourS AND
MIAMI DolphINS to DeBut NeW CluB lIv                  reCeptIoNS For 2011 CoNFereNCe
oN SuNDAy NIght                                       www.alsd.com/content/alsd-announces-
The nightclub in a football stadium has 15 cabanas    tours-and-receptions-2011-conference
and a dance floor.                                                                                                      ALSD Family Portrait: Pictured are Dave Winfield, Bronko
                                                                                                                        Nagurski, Jennifer Ark, Jared Frank and Ryan Mirabedini.
www.alsd.com/content/miami-dolphins-
debut-new-club-liv-sunday-night



16 | S E A T | FALL 2010 | www.alsd.com
InduSTry And ASSocIATIon nEwS: ALSd MEMbEr HIgHLIgHT

A Conversation with kerrie Bryant and layne Feldman
Suite Services Coordinators, kansas City Chiefs
By Jared Frank, Editor, SEAT Magazine




W
            hile sitting down recently with Kerrie
            and Layne for a late afternoon chat, I
            quickly overcame post-lunch drowsiness
and recalled, among other things, two important
axioms: passion for what you do is never to be un-
dervalued, and it takes all types to run a business.
These two conversationalists- one a self-professed
city slicker, the other a country girl with a Texas-
grown smile- are both steered by passion with
personalities more than capable of helping me
overcome that 2:30 feeling. No 5-Hour Energy
shot needed.
    Only mildly disagreeing for a moment on
where to get the best burnt ends of a pork brisket
in town, these two are tethered by football and the
goal to provide the best game day experience in
the NFL.

SEAT: What has been your most eye-opening dis-
covery about this industry as a young professional?
Bryant: The biggest eye-opening discovery for me
has been the amount of teamwork within the or-
ganization and countless hours it takes to prepare
a team and a stadium for game day. When I watch
an NFL game on TV now, I watch it from a new
perspective, one bigger than I ever really imagined
it would be.

SEAT: What’s the most rewarding part of your
job?
Bryant: For me, when I walk into a suite on game
day, and I see our suite holders and their guests
enjoying themselves, it makes it all worthwhile. It
gives me a reason for everything I do every day.       day, that’s the best thing. And if you’re passionate   My favorite barbeque place is Oklahoma Joe’s. It
                                                       about it and you have a goal of getting there and      was voted by Anthony Bourdain as one of the 13
SEAT: Did you always want to work in sports?           working hard, it’ll be an unbelievable experience.     places you need to eat at before you die.
How did you get to this point in your career?                                                                 Bryant: My favorite is Jack Stack Barbeque. I
Feldman: When I was in high school, I wanted to        SEAT: Free time is a rare occurrence in this busi-     recommend the pork ribs, the cheesy corn bake
either work in the music industry or in profession-    ness. What do you most look forward to doing           and a big glass of sweet tea. I’m a true Southern
al football. I’ve been fortunate enough to get to do   when the shop’s closed?                                country girl.
both in my life. Part of the reason for that is I’ve   Feldman: I go home, put on a pair of sweat pants,
forged some excellent relationships through those      lie on the couch and listen to some music. I’m a       SEAT: I don’t know Kerrie. If Tony Bourdain
years that have led me to this place today.            city boy.                                              recommends Oklahoma Joe’s, I might be more apt
Bryant: I coached college cheerleading before I        Bryant: I put on my 5 o’clock camouflage; I go         in choosing Layne’s recommendation. Can I slide
got into the league. One day I decided I was ready     out in the country, and I’m either hunting, fishing    in Bourdain-style with no reservation?
to start a new career path and put my degrees          or four-wheeling. I am a country girl through and      Feldman: You can’t even get in there anymore. It’s
to work. I always said growing up, I was going         through.                                               ridiculous how long the line is. It is five minutes
to work for an NFL team and sure enough, I’m                                                                  from my house, and the line is 30 minutes long
proud to call myself a Kansas City Chief now.          SEAT: Alright let’s get to the serious questions…      every time I go in there. It’s well worth the wait.
                                                       what’s the best place in town to get some Kansas
SEAT: What is the best piece of advice you’ve got-     City BBQ?                                              SEAT: Well I bet you didn’t think we’d be
ten that has helped guide your career decisions?       Feldman: Like most things you’ll find in Kansas        spending ten minutes discussing barbeque. I feel
Feldman: If you can find something that doesn’t        City, when it comes to barbeque, everyone has          proficient enough in that area now to move on to
make work seem like a four letter word every           their favorite. There’s never one unanimous pick.      Arrowhead Stadium.


18 | S E A T | FALL 2010 | www.alsd.com
Who benefits from
   cu ing-edge display technology
   in your school?




NEC can take your display technology to the head of the class. With high-performance,
large-format LCD displays (32" - 82"), you can relay vital messaging to your students and faculty
from virtually anywhere within your facility. In addition to the exclusive Digital Signage
Technology Suite, which boasts more than 30 advanced features, these displays tout
advantages such as an ultra-thin bezel, a built-in expansion slot for no-hassle PC and media
player integration and HD resolution that turns heads and draws crowds. Inside the
classroom, NEC’s wide selection of mobile and installation projectors continues to promote
interactivity amongst students and provide instructors with the technology and features
necessary to keep all eyes on the screen.



             Win a $25,000 NEC display technology makeover!
             Is the display technology in your school not making the grade? Through February 28, 2011, you
             can submit your technology-deficient classroom videos to NEC to see if you will win a makeover
             in NEC display products.

             To be eligible, you must first register for Star Student at www.necstarstudent.com.
             You can also earn cash back and more!



    Questions? Contact:        Juan Chavez                                     Brian Godish
                               National Account Manager                        Inside Sales Representative
                               858.831.9327, jchavez@necdisplay.com            630.467.4389, bgodish@necdisplay.com
InduSTry And ASSocIATIon nEwS: ALSd MEMbEr VEnuE HIgHLIgHT

Introducing the New Arrowhead Stadium:
New Body, Same Soul
From their new suite offerings, enclosed club level, Hall of Honor, and operational and staffing efficiencies,
the Kansas City Chiefs are making good on their pursuit to provide the best game day experience
in the National Football League.

By Jared Frank with Kerrie Bryant and
Layne Feldman



T
       he Arrowhead Stadium project was no
       garden-variety renovation. In fact, it was so
       involved that the organization refers to it as
a new stadium. Aside from the seating bowl going
untouched, which left the venue’s reputation for
great sight lines unblemished, there was not much
else that was not contacted by the project’s $375
million worth of concrete and plywood over the
past two years. The Chiefs’ aim was not to just
improve around the margins, but make signifi-
cant upgrades to all levels, from the highest-end
offerings to club seat spaces to new amenities for
all fans. “Our slogan this year across the board is
‘New Body, Same Soul’,” explains Kerrie Bryant,
Suite Services Coordinator for the Kansas City
Chiefs. “We wanted to keep the same history that
Kansas City is so proud of. But we incorporated
so many new areas and so many new amenities. It
really is a new stadium.”
     One new area is the Hall of Honor, pre-
sented by Time Warner Cable, a living, breathing
museum within the concourse on the Field Level’s
south side, which includes interactive exhibits
and artifacts from the Chiefs’ treasured past. It is
a tribute to the team’s history as one of the pillar
organizations of the old AFL, and now the NFL,
as well as the Hunt family’s devout commitment
to the league it helped jumpstart.


“We want to be able to
 provide the best game
 day experience in the NFl.
 that’s our ultimate goal
 and that’s what we’re
 striving for.”

     Another of the most obvious new features is an
enclosed club level, which has been absent from
the stadium since it was built in 1972. Due to           (Top) New Homefield Advantage: Arrowhead Stadium has earned a reputation
unfamiliarity and economics, club seat sales have        as one of the loudest homefield advantages in the NFL, helping the team to an
                                                         incredible 37-13 home regular season record in the month of December.
proven to be the most difficult area for the Chiefs.
“It’s been a challenge to sell those seats on a 3-year   (Bottom) Club IV: One of the new club spaces honors the 1969-70 squad, who beat
or a 5-year commitment, especially in these tough        the Minnesota Vikings 23-7 in Super Bowl IV.
economic times,” states fellow Chiefs Suite Ser-
vices Coordinator Layne Feldman. “But moving
forward, we expect that area will be completely


20 | S E A T | FALL 2010 | www.alsd.com
sold out, and people will be wishing they would’ve
                                                                                    gotten in when they could have.”
                                                                                        Obviously, recovery won’t happen overnight,
                                                                                    but signs of the corporate market coming back
                                                                                    in Kansas City are emerging. Of 15 new suites
                                                                                    this year in their highest-level areas (the Signature
                                                                                    Suites and Broadcast Suites), the Chiefs have sold
                                                                                    14, a number the organization is very happy with.
                                                                                    The more promising fact is that this inventory
                                                                                    is only available on a 7-year basis, the longest
                                                                                    commitment term the Chiefs offer. Furthermore,
                                                                                    annual prices for these top-tier spaces, which vary
                                                                                    from 12 to 32 to 40 seats, range from $120,000
                                                                                    to $350,000.
                                                                                        With its remaining premium options, the New
                                                                                    Arrowhead exhibits much flexibility, not catering
                                                                                    to just one group of fans, but to every fan on
                                                                                    every level.
                                                                                        The premium renovations are so spectacular
                                                                                    that the Hunt family has made arrangements to
                                                                                    enjoy them anytime. The family or friends of the
(Top) During their inaugural season in Kansas City, the Chiefs charged $7 for box   family can actually live at the stadium if they so
seats and $6 for reserved seats at Municipal Stadium. Today, some premium seating   choose. The upgraded, two-story Founders Suite
options are priced as high as $350,000.                                             provides accommodations for overnight stays
(Bottom) Hail to the Suites: Chiefs Nation has bought in quickly to the new         when desired by the Hunt family or their guests.
Signature Suites, the highest-level inventory available at the New Arrowhead        The bottom floor features stadium seating, lounge-
Stadium.                                                                            type seating and dining. The second story is where
                                                                                    the living quarters are if the family chooses to stay.
                                                                                    As Bryant observes, “The Founders Suite is beauti-
                                                                                    ful, a great place to watch the game. It truly is a
                                                                                    stunning place.”
                                                                                        In addition to new premium and club levels,
                                                                                    the New Arrowhead offers upgrades on every


                                                                                                    www.alsd.com | FALL 2010 | S E A T | 21
InduSTry And ASSocIATIon nEwS: ALSd MEMbEr VEnuE HIgHLIgHT




                                                                                                                          cierge desks are located at every stadium gate to
                                                                                                                          assist premium seat holders with any concerns,
                                                                                                                          questions or comments. “We want to be able to
                                                                                                                          provide the best game day experience in the NFL.
                                                                                                                          That’s our ultimate goal, and that’s what we’re
                                                                                                                          striving for,” continues Bryant. “Extra staff and
                                                                                                                          targeted training was the best way for us to get
                                                                                                                          there.”
                                                                                                                              “As mentioned, everyone’s goal in this organi-
                                                                                                                          zation is the same- to provide the best game day
                                                                                                                          experience in the NFL, and one that other teams
                                                                                                                          model themselves after,” Feldman echoes. “We
                                                                                                                          want to have the perfect amount of staff, if not an
                                                                                                                          extra person or two, just to be able to make every
                                                                                                                          person feel like they are having the best game day
                                                                                                                          experience that they can possibly have.”
Foolish Club: The new club space is named for the original eight   level, including increased ADA seating, upgraded           Last year was a test run for the Chiefs suite
AFL owners, who were considered foolish for competing against      video and sound systems and a first-of-its-kind        services staff. Eyewitness testimony put in perspec-
the NFL.                                                           Youth Wellness Education Center – The Chiefs           tive how busy the staff was on game day. So the
                                                                   Sports Lab. The Chiefs Sports Lab is free of charge    organization acknowledged just how many more
                                                                   to ticket holders on game day and has proven a         people really were needed to facilitate everything
                                                                   popular destination for fans.                          that is happening this year, knowing how many
                                                                       The New Arrowhead has certainly made life          new areas and new things were going to be within
                                                                   easier, but with change brings unanticipated           the stadium.
                                                                   challenges. Last year when suite holders and club          With a New Arrowhead Stadium comes a
    premium Seating By the Numbers                                 seat patrons walked through the Club Level, it         new fan experience expectation. With some of the
                                                                   was largely under construction, and visualizing        most beautiful and interactive new premium and
    7,715 Club Seats on the Club Level
                                                                   what they would be investing in was difficult. “It’s   non-premium spaces now online and a dedica-
    2,490 Club Seats in Club 50 on the Field Level                 been so great to see our patrons react to the New      tion to fan service, those expectations are on their
    (six sections on the 50-yard line on both sides                Arrowhead,” says Bryant. “It really is an entirely     way to being exceeded. Careful evaluation of
    of the stadium)                                                new experience, and we’re working hard to make         touch points and an operating and staffing plan to
    97 Seats in the Penthouse Suite                                sure they see and enjoy all of the amenities, from     handle all those points of contact have the Chiefs
    (sold fractionally on a seat-by-seat basis)                    the Hall of Honor to the club areas and Chiefs         building momentum with each passing Sunday
                                                                   Sports Lab.”                                           this season. So far avoiding any flies in the oint-
    72 Red and Gold Club Level Suites                                  One of the biggest challenges the Chiefs have      ment, Arrowhead Stadium’s proud soul is growing
    (Gold Suites have a bathroom inside the suite;                 is planning the most logistically efficient plan       into its new body. #
    Red Suites do not)                                             of action in preparation for game day as well as
    22 open-air Field Level Boxes                                  on game day. The organization clearly does not
    16 fully enclosed Field Level Sideline Suites                  exercise the least-common-denominator approach         Want to network with Kerrie and Layne?
                                                                   when implementing its policies. Their goal is          Here Are Their Business Cards
    8 Broadcast Suites                                             to be the best in all areas of service. “With the      Kerrie Bryant
    7 Signature Suites                                             new stadium, we definitely had to make some            Suite Services Coordinator
                                                                   changes and reorganize a bit to better service all     (O): 816-920-4894
                                                                   our clients,” explains Bryant. “We extended our        kbryant@chiefs.nfl.com
                                                                   suite services department as well as increased our
                                                                   customer relations department to help reach our        Layne Feldman
                                                                   entire fan base, improving the experience for every    Suite Services Coordinator
                                                                   ticket holder.”                                        (O): 816-920-4839
                                                                       On game day specifically, staff has also been      lfeldman@chiefs.nfl.com
                                                                   increased and been made more accessible. The
SeND your NoMINAtIoNS For the                                      phone numbers of service personnel are in every        Kansas City Chiefs
MeMBer hIghlIght reCogNItIoN                                       suite, so that staff can respond to questions or       One Arrowhead Drive
IN Future ISSueS oF SeAt to                                        concerns quickly. A guest service attendant is         Kansas City, MO 64129
jAreD@AlSD.CoM                                                     located at the top of every section, and con-


22 | S E A T | FALL 2010 | www.alsd.com
MeMbership                                    ALsD MeMbership Dues structure:
                                                                   New MeMbers:
                                                                   Join September 1 – December 31:
                                                                           Membership good until following September 1
                                                                   Join January 1 – August 31:
                                                                           Membership good until September 1 of following year
                                                                   Renewals are billed out annually on September 1

                                                                   MeMbership cAtegories
                                                                   preMiuM seAtiNg professioNALs froM teAM, VeNue,
                                                                   or iN-VeNue f&b coMpANy:
                                                                   Ex. Director, Premium Seating, Green Bay Packers
“With a new arena just around the corner, attending the            •	 Charter Member: First Member from Team or Venue: $395/year
ALSD Conference the past few years became a valuable tool          •	 Affiliate Member(s): Additional Member(s) from Team or Venue:
in making decisions regarding the design and operations of              $125/year
various premium seating areas. Whether we were networking          preMiuM seAtiNg professioNAL froM fooD AND beVerAge
with premium professionals, touring a new sports facility, or      heADquArters:
speaking with one of a variety of vendors, we brought back         Ex. Regional Vice President, Sodexo Corporate (does not work in-venue)
thoughts and ideas to share with our organization that were        •	 Corporate Member: $300/year per member, for first four members
invaluable to our decision making process. Just don’t tell my      •	 Corporate Member: $125/year per member, for additional members
boss a lot of the networking took place at the free parties.”           over four
                    --Mike Guiffre, Director of Premium Seating,   VeNDor/suppLier coMpANy professioNAL:
                                             Pittsburgh Penguins   Ex. Sales Manager, Boundless Network
                                                                   •	 Vendor/Supplier Member: $500/year total, for up to four members
                                                                   •	 Vendor/Supplier Member: $125/year per member,
                                                                        for additional members over four


                                                                   JoiN Now:
                                                                   _____ Team Venue: Charter Member: $395
                                                                   _____ Team Venue: Affiliate Member: $125/each

                                                                   _____ Corporate Member: $300/each, for members one-four
                                                                   _____ Corporate Member: $125/each, for fifth member and on

                                                                   _____ Vendor/Supplier Member: $500/company, for members one-four
                                                                   _____ Vendor/Supplier Member: $125/each, for fifth member and on

                                                                   PAyMENT:
                                                                                                                     TOTAL: $____________

                                                                   Person Joining (Repeat form for additional members):
                                                                   Name: __________________________________________________________
                                                                   Title: ___________________________________________________________
for More iNforMAtioN or to subMit                                  Organization: ____________________________________________________
                                                                   Address: ________________________________________________________
forMs coNtAct:
                                                                   City, State, Zip: ___________________________________________________
Association of Luxury suite Directors                              Phone: __________________________ E-mail: _________________________
Amanda Verhoff
10017 McKelvey Road                                                METhOD OF PAyMENT:
Cincinnati, Oh 45231                                               _____ Check made payable to: ALSD or Association of Luxury Suite Directors
P: 513-674-0555 x104                                               _____ AmEx _____ MC _____ Visa _____ Discover
F: 513-674-0577                                                    Card Number: ____________________________________________________
E: Amanda@alsd.com                                                 Expiration Date: ________________
www.ALSD.com                                                       Cardholder Name: ________________________________________________
                                                                   Cardholder Signature: _____________________________________________
23 | S E A T | FALL 2010 | www.alsd.com
Why LA?
The 2011 ALSD Conference and Tradeshow at LA Live showcases a new
fan experience – one compelling enough to compete with the living room.




D
By Bill Dorsey, Chairman, ALSD

                o you want to know the dirty little secret that leagues
                and sports executives talk about behind closed doors?
                They are afraid that the media that propels their
                television revenue is getting too good. Tis the age of
DirecTV. Comfortably ensconced on your Barcalounger in the
comfort of your own home, you can watch not one, but 32 games
simultaneously with slow motion instant replays from every angle
on an HD 3D-TV complete with expert commentators, a bath-
room down the hall and your bookie on speed dial. No parking.
No hassles. No need to get out of your pajamas. No $50 six pack.
Homer Simpson is happy this way, why can’t you be?
   It is a valid concern. So in an effort to keep the fans coming, one
strategy is to build something that you can’t get anywhere else- not
a sports arena, but an Entertainment Megaplex complete with doz-
ens of entertainment options that you cannot get at the Simpson
household. The ALSD has been showing off the state-of-the-art for
a generation now. Newest, bestest, is what fuels the association and
its loyalty.
   Enter LA Live, site of the 2011 ALSD 21st Conference for this
21st Century. What Times Square is to New York, it is hoped that
LA Live and its 20,000 square feet of LED signage, 27-acres, six
city blocks, 600 annual events and 20 million visitors a year will be
to Los Angeles and its AEG visionaries.
   LA Live is not only LA’s future. It is YOUR future. It is the next
generation of venues that is going to be demanded by a clamoring
public, who want their cell phones to someday soon cook them
spaghetti and meatballs and give them a foot massage. To remain
viable in the world of sports today, sports must equate to more
than wins and losses. It is about creating an experience. People
need to be entertained before, during and after the game. Before
they dig deeply into their recession-strapped wallets, fans have
become conditioned to expect the experience. Is the sport enough?
Maybe for purists. But for Homer Simpson, sports = entertainment
= experience.
   Next year, in celebration of the first anniversary of the Next
Generation of the ALSD and of Sports Venues, the ALSD goes
Hollywood. See the pictures here, and we hope you know why.
24 | S E A T | FALL 2010 | www.alsd.com
The entertainment capital
                             of the world now has a
                             capital of its own.




25 | S E A T | FALL 2010 | www.alsd.com                  www.alsd.com | FALL 2010 | S E A T | 25
2011 ALSD Conference and Tradeshow
                                                   LA LIVE
                        Sunday, June 26 – Wednesday, June 29, 2011
                                          Brief Schedule of Events to be updated continually



  SunDAy, June 26, 2011                                          WeDneSDAy, June 29, 2011
      3:30 p.m.                                                    9:00 a.m. – 12:00 p.m.
      Kick-off Event                                               Sessions or Bootcamps

      4:00 p.m. – 7:00 p.m.                                        1:00 p.m. – 4:00 p.m.
      Exhibit Hall Open, Cocktail Hour                             Sessions

      7:00 p.m.                                                    6:00 p.m. – 9:00 p.m.
      Pub Crawl at LA Live                                         Tour: Home Depot Center Tour
                                                                   (subject to change)
  MonDAy, June 27, 2011
      8:00 a.m. – 4:00 p.m.
      League Day

      4:30 p.m. – 7:30 p.m.
      Exhibit Hall Open, Cocktail Hour

      7:30 p.m. – 10:30 p.m.
      Tour and Reception:
      STAPLES Center and Nokia Theatre

  TueSDAy, June 28, 2011
      8:00 a.m.
      Keynote Event

      9:00 a.m. – 12:00 p.m.
      Exhibit Hall Open, Brunch

      12:30 p.m. – 4:00 p.m.
      Sessions

      5:30 p.m.
                                                                                                  Photos Courtesy of AEG/L.A. LIVE 2010




      Tour, Reception and Baseball Game:
      Angel Stadium, Los Angeles Angels
      of Anaheim



26 | S E A T | FALL 2010 | www.alsd.com
the 21st Annual
                                                                       AlSd Conference & tradeshow
                                                                       June 26-June 29, 2011
                                                                       JW Marriott
                                                                       los Angeles, California


                                                                       RegiStRAtion FoRM
Registration fees include all seminars, course materials,
venue tours, and hospitality receptions.
                                                                      pRiCing:
                                                                      november 1, 2010 – december 31, 2010                                 no. of Attendees

Attendee Sign-up                                                      First ALSD Member                                $700                _____ 
Please complete a registration form for each attendee.                Add’l ALSD Member                                $650                _____
Payment information only needed once if paying for all                Non-ALSD Member                                  $800                _____
attendees from a team/company.                                        January 1, 2010 – March 16, 2011
                                                                      First ALSD Member                                $750                _____
CAnCellAtion                                                          Add’l ALSD Member                                $700                _____
Thirty (30) or more days before show: 75% refund. Less                Non-ALSD Member                                  $850                _____
than thirty (30) days before show: Credit for following               March 16, 2011 – AlSd Conference
year’s show; no monetary refund.                                      First ALSD Member                                $800                _____
                                                                      Add’l ALSD Member                                $750                _____
Organization ___________________________________________              Non-ALSD Member                                  $900                _____
                                                                      A la Carte events
First Name _____________________________________________              Angels Baseball Ticket                           $35                 _____

Last Name ______________________________________________              AlSd guest/Spouse program: Extra credentials are $200 each and will grant
                                                                      guest(s) access to all tours and receptions. Kids under the age of 14 are Free.
Title ___________________________________________________             Guest/Spouse                                     $200                _____
                                                                      Angels Baseball Ticket                           $35                 _____
Address ________________________________________________
                                                                      Guest Name: _________________________________________________________
City____________________________________________________

                                                                                                                                 Total: $_______
State _____________Zip Code______________________________


Phone _________________________________________________
                                                                      pAYMent
Cell Phone ______________________________________________             Payment Information:
___ Yes, I would like text messages during the ALSD Conference           ___ American Express ___ Discover ___ Mastercard ___ Visa
  *ALSD will have an opt-in Text Program. Texted updates/informa-        Card Number: _____________________________________________________
  tion sent to your cell phone (Ex. "ALSD buses depart 5:00 p.m for      Exp. Date: ____________________________________________
  Venue Tour" or "2:30 Sales Session moved to Conference Room            Cardholder Name: _____________________________________
  #2")
                                                                         Cardholder Signature: __________________________________
E-mail __________________________________________
    League                       o College                            ___ Check made payable to: ALSD or Association of Luxury Suite Directors
    o NFL                        o Minor League
    o NBA                        o Racing                             Host Hotel information:         Reservations:
    o NHL                        o F&B                                The JW Marriott                 Web Reservations: https://resweb.passkey.com/Resweb.
    o MLB                        o IT                                 Los Angeles at L.A. LIVE        do?mode=welcome_ei_new&eventID=2637027
    o Soccer                     o Other: ______                      900 West Olympic Blvd.          Phone Reservations: 800-266-9432. Mention: Association
                                                                      Los Angeles, CA 90015           of Luxury Suite Directors for group rate
Member: oYes        o No
                                                                      www.lalivemarriott.com
        o I would like to sign up for member
        ship; send materials
                                                                      Fax, e-mail or Mail form to:
                                                                      Amanda Verhoff
                                                                      ALSD
                                                                      10017 McKelvey Road, Cincinnati, OH 45231
                                                                      E: Amanda@alsd.com
                                                                      P: 513-674-0555 x104 F: 513-674-0577
Through The eyes
of The CoLLege suiTe DireCTor
We assembled a group of college suite directors across conferences and across geographies
for a roundtable discussion to gain further insight into the life of the college suite director.
Find out the highs and lows (mostly highs) of life on campus.




                                        L
                                                   et’s face it, college athletics is just a different game   assistance, provide immediate service recovery, exceed fan
                                                   than professional sports, especially when it comes         expectations and thank each and every guest.
                                                   to selling and servicing premium seats. Alumni and         Creech: Our project was guided by six principles: keep
                                                   donors are the clients, and the overall institutional      Kenan Stadium a modern facility, integrate Kenan Stadium
                                        philosophy and culture must be taken into account. What is            with the overall look and feel of the campus, enhance the fan
                                        significant is that some of us do not quite understand college        experience, provide a new Student-Athlete Academic Center,
                                        athletics. Many of us have never sold on the college level; and       provide Carolina Football with facilities needed for success
                                        most of us do not understand what it is like to run four build-       and generate revenue to ensure the future of Carolina’s broad-
                                        ings during four separate seasons for four different sports. It is    based athletics program.
                                        unfamiliar territory, so who better to explain the life of a col-     Boles: We carry out the Auburn Athletics Department vision:
                                        lege suite director than the college suite directors themselves.      to be the nation’s preeminent athletics department. We en-
                                        Read on and discover the allure and the occasional anxiety            able our student-athletes to be successful in all areas of their
                                        of college athletics through a panel discussion conducted by          lives- athletics, academics and personal endeavors, now and
                                        ALSD Executive Director Amanda Verhoff.                               in their future, by providing them with the best resources
                                                                                                              available. We also follow the Auburn Creed. We will lead the
                                        ALSD: Does your school or athletic program have a phi-                way in integrity, diversity, communications, both internally
                                        losophy for you to follow in your role?                               and externally, compliance and customer service. We function
                                        Doyle: Our venue’s strategic plan is to create the “Thrill” for       as a team for the benefit of Auburn Athletics, not for personal
                                        each guest as well as their guests at each event. I try to achieve    gain. We will have an attitude of constructive discontent,
                                        this with thrills like mascot visits to suites and signed balls       always striving to be better.
                                        from the coach.
                                        Kimbrough: Follow the guest services standards: Safety, Fan           ALSD: Explain your relationship to donors and explain
               Smile of the Tiger:
     Janie Boles (left), former Tiger
                                        Friendly, Informed and Presentation. We train to follow our           why they are different than a traditional premium seating
  Paws Dance Team member, forever       Guidelines for Service: make eye contact and smile, greet             customer.
remains a part of the Auburn family.    guests you come in contact with, anticipate guests’ needs for         Creech: We are fortunate to have a strong, loyal donor base.
                                                                                                              Our staff strives to build relationships with donors and help
                                                                                                              guide their financial support to immediate needs and long
                                                                                                              term support, such as our scholarship endowment program.
                                                                                                              Our donors are much more than “paying customers”; they are
                                                                                                              investing in the future of the university community by sup-
                                                                                                              porting the young men and women in athletic competition.
                                                                                                              They are eager to support our efforts in order to provide those
                                                                                                              students with the best educational and athletic experience
                                                                                                              possible.
                                                                                                              Boles: The biggest difference I have seen is there seems to be a
                                                                                                              bigger sense of loyalty to the team on the college level. On the
                                                                                                              professional level, it seems premium seating is used more for
                                                                                                              business, and there is a more corporate atmosphere.
                                                                                                              Doyle: Ohio State has a development department that has
                                                                                                              constant communication with our donors. My department
                                                                                                              has a strong relationship with the development department,
                                                                                                              as we allocate multiple suites for their networking events,
                                                                                                              and in turn they put me in contact with donors that could be
                                                                                                              potential suite clients.
                                                                                                              Kimbrough: College donors are probably a little more
                                                                                                              invested emotionally. Many donors are long-time supporters,

28 | S E A T | FALL 2010 | www.alsd.com
MeeT The PANeL
                                                                               JANie BoLes
                                                                               Director of Donor Services and Annual Giving
                                                                               Tiger Unlimited, Auburn Athletics Department
                                                                               ALSD Board Member
                                                                               “I have worked in the industry for 13 years. Currently I manage 79 Executive
                                                                               Suites at Jordan-Hare Stadium. In that role, I oversee premium seating and
                                                                               donor hospitality areas for football, which includes 3,852 seats sold to the
                                                                     BOLeS     Football Scholarship Donors. I also coordinate the ticket priority renewals for
                                                                               football and baseball. Additionally, I oversee various hospitality events for
                                                                               Tiger Unlimited members and donor services.”
and there is a sense of ownership of their collegiate program.
Many have their businesses in this state or are alumni, and                    PATTi KiMBrough
                                                                               Director of Guest Services
they continue their philanthropy with the athletic program.
                                                                               Razorback Athletics, University of Arkansas
                                                                               ALSD Board Member
ALSD: Student workers and volunteers are your customer                         “I oversee and service all premium seating and clubs in all of our athletic ven-
service and brand ambassadors on game day. How do you                          ues. In addition, I have recently assumed the responsibility for all suite sales
train and reward them?                                             KiMBROUGh   for Razorback Athletics, which involves the sales management of over 200
Creech: Early in project planning we realized that our current                 premium skyboxes. I also serve as the director of hospitality for all postseason
staff could not properly manage 3,000 new premium seats.                       play, tournament hosting and bowl games. Some days I wonder what my job
We researched the possibility of a third-party premium seat                    does not entail.”
manager. We selected The Colonnade Group to manage our
existing premium seat inventory and help us prepare for the                    BrANDoN MCCorMiCK
opening of our new facility. The Colonnade Group - branded                     Sponsorship, Suites & Premium Seats
                                                                               Agganis Arena, Boston University
Tar Heel Athletic Hospitality - hires and manages all of our
                                                                               “My role at Agganis Arena is to prospect for new sales as well as service our
game day student workers. Colonnade has a proven manage-
                                                                               400 premium seats, 30 suites and my own sponsorship clients. Agganis Arena’s
ment system that is working great at our venue.                                main tenant is the Boston University Men’s Ice Hockey team, but we are also
Boles: We have two different groups that work on game              MCCORMiCK
                                                                               host to many concerts and events throughout the year. In 2009, our building
day- the Athletic Director’s Club, a retired group of individu-                was ranked #9 in the world by Venues Today for buildings that seat between
als on the club levels and the Executive Suite Ambassadors,                    5,000 and 10,000 patrons.”
a student staff on the executive suite levels. This past year we
outsourced our training, using Brian Crow with Game Day                        JusTiN DoyLe
Consulting. I have also found it effective to continue training                Director of Business Development
throughout the year, always reminding staff of what provid-                    Schottenstein Center, The Ohio State University
ing little “wows” looks like to make lasting impressions and                   “My overall responsibility is to increase revenue for the Schottenstein Center
                                                                               via the selling of 52 luxury suites and 5,500 personal seat licenses within the
memories. Rewards include an end of the year dinner, their
                                                                               Schottenstein Center. In addition, I am responsible for the selling of sponsor-
group picture in the football program and a shirt. I reward the
                                                                     DOyLe     ships to non-athletic events and the creation of a VIP premium seating club.”
staff that goes above and beyond with a special pin for their
shirt or jacket.                                                               KArLToN CreeCh
Kimbrough: My guest services staff is comprised of college                     Director of Tickets and Parking
students who are interviewed and chosen based on their pro-                    The Rams Club, University of North Carolina
fessionalism, references and quality standing. They are trained                “I am the co-coordinator of a $70 million expansion to our football
on the policies, procedures and service guidelines, as well as                 stadium that includes over 60,000 square-feet of student-athlete support
safety. Training is put on by a security professional prior to                 facilities, 20 suites, 360 loge seats and 2,300 club seats. I organized the
football season. I employ over 80 students for football, 20 for                development process for our overall project scope and premium seating.”
basketball and baseball. Their rewards are numerous: excel-
                                                                               reAgAN Chessher
lent pay, great networking, incredible work experience, great       CReeCh
                                                                               Vice President & Division Manager- Annual Programs
resume builder and hands on customer service experience.
                                                                               12th Man Foundation, Texas A&M University
                                                                               “The 12th Man Foundation manages operations for 64 suites and 1,950
ALSD: What is your best sales strategy?                                        club level seats within Kyle Field. I am responsible for anything that is
Doyle: Listening to the clients’ needs. Clients use suites for                 directly or indirectly associated with a 12th Man Foundation annual
different reasons. So when I meet with potential suite clients,                seating contribution. Our Annual Programs staff strives to provide careful
I do not come in with Package A or Package B. I listen to the                  attention to all facets of premium seating management and operations
clients’ “hot button” issues and customize to fit their needs.                 as well as maintaining a dedicated commitment to ensure that premium
A value benefit to most suite holders is a tax deduction on a                  seating patrons have a great game day experience.”
portion of their annual suite payment.                             CheSSheR
Kimbrough: I operate under the premise that you friend-raise

                                                                                                                    www.alsd.com | FALL 2010 | S E A T | 29
“i operate under the premise that you friend-raise first,
                                                                             fundraise second, carry out stewardship third.”
                                                                                            — Patti Kimbrough, razorback Athletics



          BOLeS                first, fundraise second, carry out stewardship third; service       independent of the university F&B provider. The Colon-
                               after the sale is key. Honesty is also vital in the onset of the    nade Group manages the selection process, holds the catering
                               relationship and throughout the life of the relationship.           contract on behalf of the athletic department and manages
                               McCormick: I build a personal relationship with all of my           game day catering concerns. This arrangement takes the cater-
                               clients in order to gain access to their social and professional    ing burden away from our fundraising staff so that we can
                               network and thus generate warm prospects in a trusting en-          concentrate on donor relations and sales.
                               vironment. My clients are the best advocates for what we sell,      Boles: We have a very close working relationship with our
                               and they know which of their clients are good prospects.            F&B department. We have a high level of respect for each
                               Creech: We treat premium seat solicitations just like any           other. We approach the season as a team, making sure it is
       KiMBROUGh
                               other donation. But now that we have a new stadium, we              seamless to the suite holders as they receive unforgettable
                               offer bonus priority points for donors who make a seat com-         service. Together we brainstorm how we can create the “wow”
                               mitment, because we have financial commitments to the new           factor for the suite holders.
                               construction.                                                       Kimbrough: I am the front person who deals with campus
                               Boles: Relationships. I try to maintain lasting relationships       catering and concessions. Our relationship is strong and the
                               with suite holders as well as with prospects throughout the en-     goal is similar– get quality food to the fans. If fans complain,
                               tire year. It is always easier to keep your current suite holders   we benevolently explain that college venues are limited on
                               than to have to go out and find new ones. It is very important      kitchen and pantry space, and that mobility issues do occur.
                               to keep up with special events in the lives of the suite holders    The two groups work very hard to alleviate the issues quickly
                               and prospects such as birthdays, children’s weddings, trips,        on game days.
      MCCORMiCK                etc. The authenticities felt by your clients in each of your
                               interactions with them are the building blocks to a lasting         ALSD: Explain your typical Game Day?
                               relationship with them for years to come.                           Kimbrough: Imagine hosting 72,000 people in your back-
                                                                                                   yard for a cook-out! My day starts very early. I am nearly the
                               ALSD: How do you continue to improve customer service?              first person to arrive and last to leave. An 11:00 a.m. kick-off
                               McCormick: I always look for ways to improve upon my                requires arrival before 6:00 a.m., and if all goes well, I depart
                               relationships with clients. The most important thing I have         at 5:00 p.m. I never sit down on game day. My first game at
                               learned is to proactively search for ways to make my clients        Arkansas, I wore a pedometer and walked 9.3 miles. Stamina
                               look important in front of their clients, friends and family.       is important; you have to stay “on” 24/7 and never let them
                               Boles: I do research. I read books on customer service and at-      see you sweat. Issues arise, and you always have to appear
         DOyLe
                               tend seminars. The best customer service seminar for me was         calm and professional. You have to establish a balance be-
                               “Quality Service” given by Disney Institute. Get to know each       tween premium seat fans and your general fan base, creating
                               client and understand what makes them tick, then meet and           the greatest fan experience for both simultaneously.
                               exceed their expectations. I think out each of our touch points     McCormick: My life on game day is hectic. You do not real-
                               with our donors and think of how we can make the most of            ize how tough it is to be on your A-game for 5-6 hours until
                               each one.                                                           the night is over, and you are completely exhausted.
                               Creech: Outsourcing our game day management has allowed             Creech: Because of our relationship with The Colonnade
                               my staff the freedom to concentrate on donor relations.             Group, I am free to interact with donors on game day.
                               Kimbrough: Our most valuable tool is our end of season              Doyle: On game day, it is making sure all of the suites are
         CReeCh                survey. We identify our weaknesses and improve upon them            clean, and that all of the suite amenities are in place for our
                               for next season.                                                    guests. I will talk with our suite catering department to make
                                                                                                   sure they do not have any outstanding questions. Once the
                               ALSD: Explain your department’s relationship with the               doors open, I will check in on suite holders and personal seat
                               food and beverage department at your venue(s).                      licenses holders to make sure their experience is going well.
                               Doyle: Sodexo and my department communicate on a regular            Chessher: Game day is hectic. Add to that we have other
                               basis to coordinate single game rentals and catering orders.        programs/endeavors that require great attention and some-
                               Importantly, I host a “Luxury Suite Committee” meeting              times pull me away from being solely dedicated to the club
                               monthly. I have members from the ticket office, operations          and suite level patrons. I have a well-established routine that
       CheSSheR
                               department, event services department and Sodexo that at-           allows me to maximize my time so I can focus on broader
                               tend this meeting to discuss suite-related issues.                  issues that may arise on game day. I rely heavily on a staff that
                               Creech: We have the ability to hire our own catering partner        has continuity and familiarity with our premium level patrons

30 | S E A T | FALL 2010 | www.alsd.com
CoLLege VeNue highLighT

oN LoCATioN iN LouisViLLe:
ALsD ATTeNDs The oPeNiNg ACT
AT The KfC yuM! CeNTer

On October 16th, the eagles opened the KFC yum!
Center in Louisville. yours truly had the pleasure of at-
tending, and it was, as the name reveals, a treat! Add to
that, it was fascinating to experience the industry from
the “other side”. Along with our awesome hosts, the Galt
house staffers, we dined, danced – if you call what we
did dancing – and listened to a damn good concert…
at least that’s what all the “older” eagles groupies told
me.
     Truth be told, it is one of the most beautiful venues
i have been in. The atrium is akin to a cruise ship, with
the three-floor escalators, ceiling-to-floor graphics and
a 20-foot bucket of KFC chicken above the concession
stand. The team shop looks as appealing as the chicken,
but i restrained myself – i am a Dayton Flyer fan!
     The elevators are unblemished, and they got us
to the suite level, albeit on the second try (i gave the
elevator attendant a pass; it was his first event). Once on
the suite level, the big-atrium feel dissipates. The stone
entryway bestows elegance that is complemented with
modern furniture, finishings and signage. The concierge       camera; i guess i just imagined i had walked farther. i
desk includes a 4-foot arena diagram to direct folks to       got some good shots though; i will have Jared put them
their seats – very thoughtful.                                on Facebook!
     The suites are especially modern, including cabine-          The line for the restroom told me that either too
try a distinctive grey-blue color. Ample storage space, a     many female eagles groupies were invited to the
generous hardwood “great room” with a 5-foot Cardinal         concert or that the inevitable women’s restroom-line
floor graphic and a full-sized stainless steel refrigera-     dilemma is here to stay, even in the newest venues.
tor, stocked with spirited beverages (naturally), are         Suitably, the toilets have the newest water-saving tech-
the first things i noticed. What also caught my eye are       nology; a woman had to have designed that. The sinks
the loge boxes in one end zone. They were empty for           have deep stainless sinks and oversized fixtures, which
the show, because they were behind the stage, but             is nice for presentation, but water in the sink splashes
they must be the best seats in the house. i also noticed      too much… on me. i had nothing to complain about
there are three rows of suite seats instead of two. i sat     though; i had plenty of time to dry off as i stood in line
in one of the inside seats and delightfully had fewer         for paper towels!
folks to climb over and less drink to spill en route to the       While the eagles amped up for round two, i dabbled
restroom. Score!                                              in the chips and queso (my favorite!), fittingly served
     There are no in-suite restrooms, which was fine by       in Mexican-style dishes. i am happy to report that the
me, so i took a self-guided tour to the girls’ room. in       queso satisfied my late night munchies, and more
doing so, i met the Centerplate team, two of which            importantly did not get the infamous “cheese film” on
were headed into our suite. Their uniforms are first-rate     top. Over a glass of merlot, i mingled with a former
– clean and classy. Black slacks, white shirt, red tie and    yum! Brand production employee. he filled me in on
a tan, high round-neck vest. Attendant uniforms are           the yum! Brands - Pizza hut, Taco Bell, Long John Silvers,
not often noticed by suite holders, but for me the night      A&W and KFC. i never knew! Pleased that i learned
was about evaluating the little things. The uniforms          something new, i went back to my seat with a second
earned high marks, and i told them so. Continuing, i          helping of chips and queso and enjoyed the rest of the
noticed lots of suite holders milling about, which was        concert. They played for hours… and hours! Six encore
also fine with me, as the spacious open-air concourse         songs made me want a bed of my own at hotel Cali-
is littered with high boys and stools. When i reached         fornia. But truly the eagles were fabulous and a great
the restroom, i realized i had only gone about 15 feet.       opening act… or so the groupies told me.
i got so wrapped up acting like Magnum P.i. with my                                                    – Amanda Verhoff

                                                                                                                   www.alsd.com | FALL 2010 | S E A T | 31
We function as a team for the benefit of Auburn Athletics,
                                                                         not for personal gain. We will have an attitude of
                                                                     constructive discontent, always striving to be better.”
                                                                                        — Janie Boles, Auburn Athletic Department


          BOLeS
                               and the expertise of the staff affords me the flexibility to make   work-life balance by teaching me to set my priorities right.
                               sure that we are meeting the needs and expectations of our          For me, that has meant that I put my relationship with God
                               stakeholders, trustees and athletic department.                     first, followed by my relationship with my husband, my kids,
                               Boles: Game days are 12 hour work days – no way around it.          my work and then my free time. Setting it up this way has
                               I get up early to see my family (if they are awake) and get to      required me to say no to opportunities, but in doing so, I am
                               the stadium 7.5 hours prior to kick-off. Our suites have a key-     trusting that God will be faithful and bless my obedience in
                               less lock system, so I go through to unlock the cabinets with       setting my priorities according to His standard. In setting it
                               the master wand. I also double check that the fridges have          up this way, I have been amazed at how productive our office
       KiMBROUGh
                               not frozen over and that cleaning has been completed. I make        has been and successful we have been at getting everything
                               a list of issues/concerns and distribute it to the appropriate      done and then some.
                               areas. With Jordan-Hare Stadium being an older venue, it is         Kimbrough: Work-life balance is probably the constant
                               not out of the ordinary for there to be an unexpected leak or       struggle of every working professional today. For me, it is hav-
                               an issue that transpires overnight. We work as a team with the      ing a strong family-base, a husband who understands my job’s
                               different groups we rely on in the suites/clubs. If we see that     demands. We have learned to adapt together to the long hours
                               any of us needs help, we step in and do it. The donor does not      and travel. After six years, we have established a rhythm, and
                               care who does it, just that it is done right. My game day staff     we value the quality over the quantity of free time. You have
                               arrives, and we do our pre-game meeting. Once gates open, I         to understand the world of sports is not for sissies.
                               am on hand for troubleshooting. You can do all the pre-plan-        McCormick: I have a unique situation. I work full-time, but
      MCCORMiCK                ning you want, but there will always be some troubleshooting        I am also enrolled in the MBA program at BU. Needless to
                               that takes place; it keeps our jobs exciting. During the game I     say, my work-life balance does not exist; however, our general
                               go in each of the 79 suites. This gives me the opportunity to       manager does a great job of recognizing and rewarding the
                               be available if any suite holder has a concern. Suites stay open    time and effort our staff puts in to make this a successful
                               for two hours after the game.                                       building.
                                                                                                   Doyle: To have a successful work-life balance, you have to
                               ALSD: Tell us about your off-season.                                plan for time out of the office. Of course, when you have five
                               Kimbrough: I do not really have an off-season, with football        events in one week, you need to stick to your job responsibili-
                               crossing into basketball and basketball crossing into baseball/     ties, but if there is a day where you do not have any meetings,
                               softball, then track and field and postseason play. The only        take a half-day off just to get out of the office. Spending short
         DOyLe
                               real break I get is attending the ALSD Conference at the            amounts of time away from the day-to-day tasks enables me
                               end of June after the College World Series. Then I try to           to look at the bigger picture and set more efficient priorities.
                               take some family time in July. Come August 1, we are fully
                               ramped up for football.                                             ALSD: How can the ALSD community help you improve in
                               Doyle: Off-season? That’s a good one! Once the season is            your role?
                               done, we survey the annual suite holders; I follow up individ-      McCormick: The ALSD has been a tremendous help in
                               ually with concerns from the survey. We are also in sell-mode       allowing us to see how other collegiate and pro teams act
                               for our available suites and PSL inventory.                         and react in their respective markets. We always leave the
                               Boles: No off-season here. When the football season is over,        ALSD Conference with many new ideas on how to improve
         CReeCh                we begin renewals for the ticket priority program and suites.       guest services, better prospect for new sales and retain a high
                               We begin hiring game day staff. And we finalize our budget          percentage of renewals. I would urge other universities to join
                               books.                                                              the ALSD in order to gain a fresh perspective on how they do
                               McCormick: May-July would be considered our off-season.             business.
                               During that time we renew clients and work hard to find new         Chessher: I appreciate the information in SEAT Magazine.
                               clients.                                                            We are studying options to renovate our stadium, suites and
                                                                                                   clubs, and the articles have been helpful to identify industry
                               ALSD: What about a work-life balance?                               trends. I share the articles with my committee to increase
                               Boles: Work-life balance – ha! What does that look like?            their awareness of the industry. I also had the opportunity to
       CheSSheR
                               When you step into college athletics, I think that is prob-         attend the conference last summer and found it invaluable to
                               ably one of the most talked about problems that one faces.          be able to interact with like-minded professionals.
                               Through God’s grace, He has allowed me to establish a               Boles: The ALSD community has been a vital part of the

32 | S E A T | FALL 2010 | www.alsd.com
success we have in our program. It is a sound resource for                                                                                   Little E, Big Heart: Little Ethan
feedback or answers to questions/problems that you may be                                                                                    is an inspiration to all of us and an
experiencing. For researching new ideas, there is no better                                                                                  example of the power of athletics in
resource than the other suite directors in membership.                                                                                       overcoming adversity.
Kimbrough: Being a member of the ALSD since my first
months here at Arkansas, almost 6 years ago now, has been
like having a constant support group, an infusion of great
ideas in SEAT Magazine, training tools at the annual confer-
ence and industry trends in the Premium Seat Sourcebook             His mom says that the Razorback family has given him the
and monthly e-newsletter. As a four-year member of the              inspiration to fight. Last Christmas, Ethan was in Arkansas
ALSD Board, my industry knowledge has increased tenfold,            Children’s Hospital facing serious brain surgery, and we all
and the contacts and networking have been instrumental              made the road trip to see him – the administration, players
in every aspect of my job as Director of Guest Services at          and parents. The love shown to this family makes me proud
Arkansas.                                                           to be a Razorback. “Little E” or as one player playfully calls
                                                                    him “Little Wheels,” is so popular that the SEC did a special
ALSD: Share why you ‘do what you do’ and why you con-               story on him. Toward the end of each home game, I give
tinue to work in college athletics.                                 “Little E” his legs. I carry him down to the field to let him
Boles: I am extremely blessed that God has given me the             “stand” among the giants. Students give him high fives and
opportunity to serve and represent Auburn, providing the            chant his name. His smile is priceless. I love my job because
highest standard to our donors and members of the Auburn            of the small victories like Ethan’s that make not having an
Family. I genuinely love to serve others and create lasting Au-     off-season worth it.
burn memories. We live in such a fast-paced world that when         Creech: I work in college athletics because I believe in our
our donors get to the game, I want them to know that we are         mission- to provide young men and women the opportunity
going to take care of them. Over the years, I have seen donors      of a university education through athletic competition. Each
celebrate births of children and grandchildren, survive deaths      year we host two scholarship dinners, where our donors and
of loved ones and win battles against diseases. One of the          staff can interact with our student-athletes. These dinners pro-
most recent “touching stories” comes from the weekend we            vide a tangible reminder of the high level of excellence with
played LSU. Our head coach’s wife gave her suite to children        which these students represent the university. Each dinner we
that are battling cancer. We provided a complete game day           ask students to speak to the crowd about their experience at
experience package- seeing the locker room, being on the field      Carolina. I am amazed at the poise, confidence and humility
pregame, sitting in a suite during the game and celebrating         that they show when addressing several hundred classmates
with the team after the game. To see the expressions on their       and donors. Their accomplishments in competition, the class-
faces and hear how much fun they were having just makes             room and the community are consistently extraordinary, and
your heart smile. We are blessed to have a coach’s wife that is     I am proud to be a small part of the program that makes these
so thoughtful; she provided these kids the opportunity to just      accomplishments possible.
to be kids and not think about their illnesses. They are true       Chessher: It is easy to get caught up in the competitive side
fighters.                                                           of the equation with regard to conference standings, school
Kimbrough: My most touching story is about a 7-year old             pride and bragging rights, eclipsing fundraising goals and
dynamic bundle of energy named Ethan. I met him three               satisfying fan expectations. When you take a step back and re-
years ago during our red/white spring game when the wheel           ally focus on what it is all about– raising scholarship funding
of his tiny wheelchair was falling off. While the staff mended      for our student-athletes – it really makes you feel good about
his wheelchair, I learned that Ethan’s family traveled five hours   what you are doing. #
to see his beloved Razorbacks and participate in Razorfest,
an event for young Razorback fans. Since then, Ethan has
remained an inspiring element to Razorback Nation and               Interested in learning more about collegiate-venue premium seating?
especially to me. Ethan was born with a disease called My-
elomeningocele - a birth defect in which the backbone and           Write to Amanda at amanda@alsd.com, or connect with her on LinkedIn
spinal canal do not close before birth - a type of Spina Bifida.    at www.linkedin.com/in/amandakuntzverhoff.
He has much to be literally hurting about, yet he is so upbeat.

                                                                                                                                    www.alsd.com | FALL 2010 | S E A T | 33
tOp 10 Business CategOries Buying
premium seats revealed
By Ron Contorno, President, Full House Entertainment Database Marketing
and Heather Lawrence, Ph.D, Ohio University Center for Sports Administration




i
     n the fall issue of seat, the industries ranked #11 through #20          Overall analysis:                     locatioN type:
     that purchase premium seats were published (see list below). The         all Business/COrpOrate                Headquarters                      6%
     answer to the question, “Who buys premium seating?”, is further          premium seating                       branch                            7%
     investigated here, listing not only the top ten business segments, but   CustOmers                             independent                      87%
additional breakdowns, including employee size, annual sales revenue            Number of employees:              Research Note: Even small attorney
and business status (headquarters, branch, independent).                        less than 5 employees 26%         offices buy premium seating with
   These new insights are the result of full House entertainment Data-                                            73% of offices having less than 10
                                                                                5 - 9 employees       11%         employees. Zero law firms appear on
base marketing partnering with the ohio university center for sports            10 - 19 employees     11%         the Fortune 1000 due to the fact that
administration. in 2010, the research team updated and expanded its             20 - 49 employees     16%         most of them are independent (87%)
original 2007 suite lease research study (published in the fall 2007 issue      50 - 99 employees     11%         and local.
of seat). over 13,000 professional sport premium seating customers              100+ employees        25%
have been analyzed, and full House and ohio university are excited to
                                                                                sales Volume:                     #2: insuranCe
share the top industries that lease suites and other premium inventory
(club seats, Vip clubs, etc.) with alsD members.                                less than $1 million      28%       Number of employees:
                                                                                $1 - 2.5 million          13%       less than 10 employees 36%
    To get started, here are the industries ranked #11 through                  $2.5 - 5 million          10%       10+ employees          64%
    #20 that purchase premium seating:                                          $5 - 10 million           10%       20+ employees          55%
                                                                                $10 - 20 million           9%       100+ employees         31%
                                                                                $20 – 50 million           9%
     11.    manufaCturers Of industrial &                                                                           sales Volume:
                                                                                $50 million+              21%
            COmmerCial maCHinery                                                                                    less than $1 million             28%
                                                                                locatioN type:                      $1 million+                      72%
     12.    aCCOunting, auditing &                                              Headquarters              15%       $5 million+                      53%
            BOOkkeeping                                                         branch                    14%       $10 million+                     43%
                                                                                independent               71%       $50 million+                     26%
     13.    televisiOn, radiO & newspapers
                                                                                                                    locatioN type:
                                                                              full House entertainment Database
     14.    plumBing, Heating &                                                                                     Headquarters                     21%
                                                                              marketing and ohio university
            air COnditiOning COntraCtOrs                                                                            branch                           21%
                                                                              center for sports administration
                                                                                                                    independent                      58%
                                                                              now present the top 10 premium
     15.    restaurants & Caterers                                                                                Research Note: Insurance buyers are
                                                                              seating industries. These 10 in-
                                                                                                                  large in size with over half having
     16.    engineering serviCes                                              dustries represent 35% of all the   sales of over $5 million. They are very
                                                                              business types that buy premium     likely to be part of a family tree: head-
     17.    truCking                                                          seating.                            quarters + branch locations 42%.

     18.    Car dealers
                                                                              #1: attOrneys/legal                 #3: general COntraC-
     19.    eleCtriCal wOrk (eleCtriCians)                                    serviCes                            tOrs & HOme Builders
                                                                                Number of employees:                Number of employees:
     20.    dentist OffiCes
                                                                                less than 5 employees 63%           less than 10 employees 34%
                                                                                5+ employees          37%           10+ employees          66%
                                                                                20+ employees         21%           20+ employees          50%
                                                                                100+ employees         7%           100+ employees         15%
                                                                                sales Volume:                       sales Volume:
                                                                                less than $1 million      71%       less than $1 million             11%
                                                                                $1 million+               29%       $1 million+                      89%
                                                                                $5 million+               11%       $5 million+                      53%
                                                                                $10 million+               5%       $10 million+                     39%



34 | S E A T | FALL 2010 | www.alsd.com
locatioN type:                              Headquarters                    10%       independent                    14%     (81% with $10 million+). They
  Headquarters                      6%        branch                          12%     Research Note: Do not ignore bank        are very likely to be part of a family
  branch                            8%        independent                     78%     branches. More branch locations are      tree: headquarters + branch locations
                                                                                      buyers than headquarters.                55%.
  independent                      86%      Research Note: Examples within
Research Note: Examples within              Fortune 1000- Tenet Healthcare,
Fortune 1000- Peter Kiewit Sons, Tu-        Universal Health Services, Towers         #8: real estate agenCies                 #10: finanCe & invest-
tor Perini, Pulte Group, D R Horton         Watson & Co, and Cerner Corp.                                                      ments
and Lennar.                                                                             Number of employees:
                                                                                        less than 10 employees 56%                Number of employees:
                                            #6: dOCtOrs OffiCes
                                                                                        10+ employees          44%                less than 10 employees 51%
#4: Oil                                       Number of employees:                                                                10+ employees          49%
                                                                                        20+ employees          26%
  Number of employees:                        less than 5 employees 76%                                                           20+ employees          39%
                                                                                        100+ employees          8%
  less than 10 employees 26%                  5+ employees          24%                                                           100+ employees         22%
                                              10+ employees         15%                 sales Volume:
  10+ employees          74%                                                                                                      sales Volume:
                                              100+ employees         1%                 less than $1 million           52%
  20+ employees          68%                                                                                                      less than $1 million               25%
                                                                                        $1 million+                    48%
  100+ employees         36%                  sales Volume:                                                                       $1 million+                        75%
                                                                                        $5 million+                    21%
  sales Volume:                               less than $1 million            78%                                                 $5 million+                        41%
                                                                                        $10 million+                   14%
  less than $1 million             11%        $1 million+                     22%                                                 $10 million+                       32%
                                                                                        $50 million+                    4%
  $1 million+                      89%        $5 million+                      6%                                                 $50 million+                       17%
                                              $10 million+                     3%       locatioN type:
  $5 million+                      71%                                                                                            locatioN type:
                                                                                        Headquarters                    4%
  $10 million+                     65%        locatioN type:                                                                      Headquarters                       16%
                                                                                        branch                         11%
  $100 million+                    43%        Headquarters                  0.5%                                                  branch                             16%
                                                                                        independent                    85%
  locatioN type:                              branch                          1%                                                  independent                        68%
                                              independent                  98.5%      Research Note: Real estate agency buy-
  Headquarters                     38%                                                ers have smaller offices with 56% of     Research Note: There is an even mix
  branch                           14%      Research Note: Doctors offices that       offices having less than 10 employees.   of small and large companies within
  independent                      48%      buy are very small with 76% of offices                                             the finance and investments vertical.
                                            having less than 5 employees. Like
Research Note: Buyers within the oil        attorneys, zero appears on the Fortune    #9: fOOd and grOCery
industry are massive in size with 65%       1000, because almost all of the offices   manufaCturers                            If you have premium seating inventory,
having more than $10 million in             are independent (98.5%) and local.                                                 these top industries will be your blueprint
sales. They are very likely to be part of                                             & distriButOrs
                                                                                                                               for finding new customers. If you would
a family tree: headquarters + branch                                                    Number of employees:                   like to see how many prospects are within
locations 52%.                              #7: Banks, Bank HOld-                       less than 10 employees 15%             each industry in your market, please con-
                                            ing COmpanies & Credit                      10+ employees          85%             tact Full House for sales lead counts.
                                            uniOns                                                                                 Ron Contorno
#5: Business & manage-                                                                  20+ employees          80%
ment COnsulting                               Number of employees:                      100+ employees         58%                 Phone: 866-280-0637
                                                                                                                                   Email: ron@fillthehouse.com
serviCes                                      less than 10 employees 16%                sales Volume:
                                              10+ employees          84%                less than $1 million            2%
  Number of employees:                                                                                                         To learn more about the Ohio Uni-
                                              20+ employees          69%                $1 million+                    98%     versity Center for Sports Administra-
  less than 10 employees 46%
                                              100+ employees         42%                $5 million+                    88%     tion, visit http://www.sportsad.ohio.
  10+ employees          54%
                                              sales Volume/                             $10 million+                   81%     edu.
  20+ employees          38%
  100+ employees         17%                  asset size:                               $50 million+                   62%
                                              less than $20 million            3%       locatioN type:
  sales Volume:
                                              $20 million+                    97%       Headquarters                   29%
  less than $1 million             36%
                                              $100 million+                   93%       branch                         26%
  $1 million+                      64%
                                              $1 billion+                     76%       independent                    45%
  $5 million+                      29%
  $10 million+                     22%        locatioN type:                          Research Note: Buyers within this
                                              Headquarters                    35%     industry have a lot of employees (80%
  locatioN type:
                                              branch                          51%     with 20+) and large sales figures


                                                                                                                                 www.alsd.com | FALL 2010 | S E A T | 35
nBa teams sCOre Big
in tHe suite market
By Peter Titlebaum, Ed.D, University of Dayton and Debbie Titlebaum, MBA

                                Editor’s Note: Suite pricing across a multi-variant landscape is              million. While it is apparent that all sports franchises are not
                                further investigated in this article, the second of a four part series.       equal, how far apart they are varies for many reasons. These
                                The average low and high cost of a suite for each team is sourced             reasons go much further than recent on-court success, the age
                                from the ALSD Reference Manual. However, the research does                    of a team’s facility or geographic location. This article explores
                                not take into account how many suites are priced at each price                several criteria and identifies trends that reveal the disparity in
                                point, slightly misrepresenting accurate averages, but still provid-          pricing of suites across all Nba venues.
                                ing a credible means of comparison. Addressed second in this issue               The variables taken into account are areas that impact the
                                is the NBA, following up our NFL analysis in the fall issue of                demand for suites, as reported by industry leaders in the field.
                                SEAT. Check back in subsequent issues for similar analysis for the            They are likely to change by geographic market. The game
                                NHL and MLB.                                                                  plan for this article is to organize data across many variables in




                                t
                                                                                                              tables, allowing trends to emerge that shed light on why some
                                           his second installment in our series on how profes-                teams can charge more than others for a seemingly compa-
                                           sional sports teams in each of the four major leagues              rable product.
                                           stack up to each other in the suite market takes its                  similarities, as well as some large discrepancies, are found
                                           shot at the Nba. our data provides useful informa-                 among teams when studied across these criteria. for example,
                                tion that should be considered when pricing a suite; however,                 the Detroit pistons have 193 suites, which is the most in the
                                it will not take into account variables that have not been                    Nba. This represents nearly 25% of the overall seating at the
                                reported. for example, the number of suites at each listed                    facility, a remarkable fact when it is remembered that the Dal-
                                price or if prices include food and beverage packages with the                las cowboys only designed their new stadium with 10% of
                                purchase of the suite.                                                        the seats assigned to suites. in comparison, the miami Heat
                                    The current Nba season is underway, and the reigning                      are at the low end of the Nba scale, with 24 suites, represent-
                                champions, the los angeles lakers, will look to defend their                  ing less than 4% of overall seating.
taBle One:                      title on the court. off the court, they also achieved the forbes                 The orlando magic market includes only three major cor-
eastern                         crown in 2009 for the highest-valued Nba team at $607                         porations, as defined by the fortune 1000 listings. Given the
COnferenCe                      million. The milwaukee bucks were valued lowest at $254                       population, corporate presence and number of suites avail-
TABLE 1 and
variaBles              2: Conference Variables
                                                                                                                                                                Full House
                                                                                                                             Maximum                            Marketing:
                                     2009 Forbes                                           Low Cost       High Cost         Suite Seating Suite Seating         Number of
                                     Team Value        2010 Arbitron      Number of           of a           of a          capacity for all % of Facility      Fortune 1000
  EASTERN CONFERENCE                    ($mil)          Population          Suites           Suite          Suite               suites       Capacity           Companies
 New York Knicks                                586          15,669,500             89    $   225,000 $          400,000             1,780          9.01%                   126
 Boston Celtics                                 433           3,977,400             89    $     55,000 $         350,000             1,731          9.29%                     23
 Toronto Raptors                                386         ~ 2,503,281            154    $   110,000 $          540,000             2,404         12.14%                     *7
 Philadelphia 76ers                             344           4,357,600            126    $     91,500 $         205,000             1,564          7.59%                     28
 New Jersey Nets                                269          15,669,500             74    $   300,000 $          400,000             1,248          6.25%                   126
 Chicago Bulls                                  511           7,862,200            169    $     32,000 $         360,000             2,100         10.04%                     53
 Detroit Pistons                                479           3,831,100            193    $     40,000 $         375,000             5,482         24.83%                     15
 Cleveland Cavaliers                            476           1,763,700             93    $   168,200 $          215,600             1,896          9.22%                     18
 Indiana Pacers                                 281           1,388,800             71    $     89,500 $         174,500             2,485         13.55%                      8
 Milwaukee Bucks                                254           1,453,300             52    $   100,000 $          180,000             1,310          7.04%                     15
 Miami Heat                                     364           3,580,000             24    $   165,000 $          375,000               762          3.89%                     13
 Orlando Magic                                  361           1,523,100             62    $   135,000 $          295,000             1,282          6.93%                      3
 Washington Wizards                             313           4,279,900            108    $     90,000 $         125,000             1,368          6.62%                     27
 Atlanta Hawks                                  306           4,413,800             92    $   160,000 $          300,000             2,072         11.06%                     27
 Charlotte Bobcats                              278           2,008,600             64    $     95,000 $         170,000             1,380          7.25%                     13
 CONFERENCE AVERAGE                          376.1           4,952,119            97.3 $      123,747     $     297,673             1,924           9.65%                  33.5
                                     ~ http://www.trueknowledge.com/q/what_is_the_population_of_toronto_canada_in_2010
                                     * http://money.cnn.com/magazines/fortune/global500/2010/

36 | S E A T | FALL 2010 | www.alsd.com
able, one might infer the overall value of the orlando magic        tend to be more densely populated, or is it that the roots
is low, but the forbes listed-value outweighs half of the teams     of basketball in the east breed a stronger commitment to
in the league. tables 1 & 2 show team standings on all crite-       the game? When it comes to population, New york city is
ria; the charts are broken down by division and conference.         ranked highest by arbitron in 2010 with 15,669,500 people.
    The most affordable suite presently is found at the united      The smallest Nba metropolitan area is New orleans with
center, home of the chicago bulls, at $32,000 for a season.         1,003,700 residents. as a whole, the West plays in a smaller
in contrast, the toronto raptors, who play in air canada            marketplace, averaging 3,805,553 people versus the east,
centre, have a suite offering that brings in $540,000 annually.     which averages 4,952,119 people in their cumulative regions.
before a reader argues that we have not taken into account             table 3* displays the commanding lead the eastern Divi-
the conversion rate, at the time this article was written, the      sion has over the Western Division in all but one variable.
canadian dollar was nearly equivalent to the us dollar. at an       The insights, taken from these tables, show how teams stack
exchange rate of 1 caD = $.99 us, a suite for the raptors           up against each other in terms of suite pricing in the Nba. a
would still be the most expensive in the Nba.                       great deal goes into the business side of suites and how teams
    considering the entire Nba, the average low cost of a           justify setting their suite prices. it is not a small consideration.
suite sells for $128,708, whereas the average high end cost         many factors contribute to the final pricing structure that
is $283,735. The picture varies when dividing the teams by          teams employ. Nobody wants to leave potential untapped rev-
conference. The eastern conference casts a shadow on the            enue, but how do teams know how they compare unless they
Western conference in all phases of the game at this point,         consider the variables and how they stack up against others in
with one exception- the average for the low cost of a suite in      the league? #
the east is $123,747, versus the West’s $134,000; however,
the average high cost of a suite in the east is $297,673, versus    *To view all tables, explanation of variables and Dr. Titlebaum’s
$268,867 in the West.                                               complete write up, go to www.alsd.com/content/nba-teams-score-
    How does the east manage to command more for the high-          big-suite-market.                                                          taBle twO:
est price and total team value?                                                                                                                western
    could it be that it includes more northeastern cities that      Write to Dr. Titlebaum at peter.titlebaum@notes.udayton.edu.               COnferenCe
                                                                                                                                               variaBles
                                                                                                                                                         Full House
                                                                                                                   Maximum                               Marketing:
                                2009 Forbes                                       Low Cost        High Cost       Suite Seating Suite Seating            Number of
                                Team Value      2010 Arbitron      Number of         of a            of a        capacity for all % of Facility         Fortune 1000
WESTERN CONFERENCE                 ($mil)        Population          Suites         Suite           Suite             suites       Capacity              Companies
Houston Rockets                           470         4,815,700           108    $    170,000 $       350,000               1,424           7.89%                       53
Dallas Mavericks                          446         5,216,100           144    $    225,000 $       400,000               2,656          13.83%                       45
San Antonio Spurs                         398         1,698,300             55   $    125,000 $       295,000                 860           4.65%                        6
New Orleans Hornets                       267         1,003,700             56   $    111,000 $       190,000               1,740           9.67%                        1
Memphis Grizzlies                         257         1,069,100             63   $    120,000 $       240,000               1,200           6.56%                        8
Utah Jazz                                 343         1,735,700             58   $    110,000 $       220,000               1,280           6.43%                        4
Portland Trail Blazers                    338         2,106,200             68   $     85,000 $       185,000               1,552           7.77%                        5
Denver Nuggets                            321         2,336,100             95   $    115,000 $       250,000               1,900          10.00%                       11
Oklahoma City Thunder                     310         1,105,800             84   $     45,000 $       300,000                 816           4.48%                        3
Minnesota Timberwolves                    268         2,712,500             60   $     75,000 $       155,000               1,352           6.60%                       28
Los Angeles Lakers                        607        10,999,100           158    $    225,000 $       425,000               2,346          12.35%                       35
Phoenix Suns                              429         3,300,300             88   $    110,000 $       175,000               1,182           6.21%                       11
Golden State Warriors                     315         6,145,800             74   $    109,000 $       163,000               1,664           8.49%                       26
Sacramento Kings                          305         1,839,800             30   $    160,000 $       260,000                 688           3.97%                        0
Los Angeles Clippers                     295         10,999,100           158    $    225,000 $       425,000               2,346          12.35%                       35
CONFERENCE AVERAGE                      357.9         3,805,553           86.6 $      134,000 $       268,867               1,534           8.08%                    18.1




                                                                                                                                    www.alsd.com | FALL 2010 | S E A T | 37
Amenities And
                                                                                                            PromotionAl Products

                                                                                                            AwArd CrAft/AItG/CrAftsmAn/
                                                                                                            VIsIons
                                                                                                            One Visions Parkway
                                                                                                            Celina OH 45822
                                                                                                            P 800-730-8727




 Buyers Guide
                                                                                                            Contact Name: Jay Donlin




 2011
                                                                                                            jdonlin@efpmail.com
                                                                                                            http://www.eighthfloorpromotions.com
                                                                                                            Awardcraft, AITG, Craftsman Awards and Visions
                                                                                                            Awards are manufacturers of quality recognition
                                                                                                            and lifetime achievement awards, desk accessories,
                                                                                                            business gifts, recognition program development,
                                                                                                            signage and custom awards. Our awards are made
                                                                                                            from marble, glass, slate, crystal, stainless, cast, wood,
                                                                                                            acrylic and eco-friendly materials.


                                                                                                            BArtell-IrVIn CreAtIVe
                                                                                                            1143 Canvasrack
                                                                                                            Ft. Collins CO 80525
                                                                                                            P 970-797-2241
                                                                                                            Contact Name: Jonathan Irvin
                                                                                                            jonathan@allaboutyou.com




W
                                                                                                            http://www.bartellcreative.com
                                                                                                            You will be AMAZED at how we can help you AT-
                  elcome to the ALSD Buyers Guide 2011, still the world’s one and only buyers               TRACT, and HOLD, your precious suite owners.
                  guide listing for the premium seat marketplace. We consider this a valuable member        With a proven track record, we create “UNIQUE”
                                                                                                            season ticket owner gifts. We can CREATE your
                  benefit, a one-stop shopping resource that differentiates between those companies         stadium, arena or field into table top REPLICAS,
                  who offer premium seat-specific products and services, and those who simply claim         unequaled in the world.
to have those abilities.
   Our listings span all the needs of a premium seat director from furniture to chafing dishes to           Bd&A, InC.
feasibility studies to everything in between.                                                               15525 Woodenville-Redmond Rd. NE
   Listings are separated by category and alphabetically. Categories are:                                   Woodenville OR 98042
                                                                                                            P 425-492-2562
                                                                                                            Contact Name: Kerrie Ingham
   Amenities and Promotional Products                                       Page 38                         kerrie@bdainc.com
                                                                                                            http://www.bdainc.com
   Food and Beverage                                                        Page 46                         We take the world’s biggest brands into stadiums,
                                                                                                            family rooms, doctors’ offices and centers of com-
                                                                                                            merce. Via the medium of merchandise, we let con-
   Furniture, Fixtures and equipment                                        Page 50                         sumers see, touch, feel and own our clients’ brands
                                                                                                            in a way no other marketing permits. We stimulate
                                                                                                            an emotional and engaging exchange between people
   information technology                                                   Page 60                         and a compelling real-world experience.

   Professional services                                                    Page 68                         Beer tuBes
                                                                                                            8400 Industrial Parkway
Disclaimer: The Association of Luxury Suite Directors understands and recognizes that there are hundreds    Plain City OH 43064
                                                                                                            P 614-769-1569
of organizations that meet the criteria for this Buyers Guide. We make every effort to contact as many      Contact Name: Chad Sims
qualified vendors as we can to ask for their company information. These companies include current           info@beertubes.com
vendor members, attendees, exhibitors and sponsors from past ALSD Conference and Tradeshows. Those          http://www.beertubes.com
                                                                                                            A Beer Tube is a 100-ounce beverage dispenser with a
who responded to us are listed in the following pages. Businesses that you may have worked with in the      sports-themed base that keeps beverages colder than
past may not be listed for one of two reasons: they did not respond to our survey or are no longer in the   a traditional pitcher. The Beer Tube has a removable
premium market.                                                                                             tube for easy fill-up and a non-drip spout for easy
                                                                                                            dispensing and is made of high-quality materials with
                                                                                                            precise attention to detail. Each Beer Tube can be
Please note: There are no double listings/cross references.                                                 customized.


38 | S E A T | FALL 2010 | www.alsd.com
TO K E N S & I C O N S
                         ...recycled nostalgia




TOKENS & ICONS offers inventive gifts crafted from game
used baseballs, stadium seating, arena basketball floor, even
cracked game used bats. We work exclusively with real,
existing materials that are filled with venue and team history.
Audience participation... it all starts with your nostalgic artifact.




                                          tokens-icons.com     877-558-7404
Alsd Buyers Guide 2011

Boundless network                                        quality product at the best price.                        offer you exceptional quality, experienced service
4640 E. Elwood Street, #21                                                                                         and quick turnaround time. Our products offer an
Phoenix AZ 85040                                                                                                   opportunity to strengthen and maintain corporate
P 480-751-3880                                           extend the experIenCe                                     relationships. Whether a pocket diary, writing port-
Contact Name: Theresa Roberts                            4009 Summer Brock Drive                                   folio or luggage tag, your choice of a Graphic Image
troberts@boundlessnetwork.com                            Apex NC 27539                                             product will be remembered and more importantly
http://www.boundlessnetwork.com                          P 480-751-3880                                            used and admired by the recipient. The presentation
Boundless Network is an experienced promotional          Contact Name: Theresa Roberts                             can be impressive and/or fun, with few limitations on
merchandising and marketing services company that        troberts@boundlessnetwork.com                             colors or materials. Please contact us to help feature
provides creative branded merchandise and custom         http://www.groupstory.com                                 your corporate identification or highlight a specific
premiums to our clients. Our expertise in creative       How often do your suite owners invite guests to a         meeting or event.
development, sourcing, fulfillment and distribution      game? For many guests, this is a once in a lifetime
provides many advantages to using multiple suppli-       opportunity, but only lasts a couple of hours. Now
ers. Boundless Network is also pleased to represent,     you can offer your suite holders a way for their          Gse InCentIVes
Steuben Glass, a U.S. based company with a reputa-       guests to remember this experience forever. Extend        1845 Woodall Rodgers Freeway, Suite 1250
tion for producing and designing the highest quality     the Experience supplies customized photo books.           Dallas TX 75201
crystal.                                                 Imagine a beautiful photo book, full of team pictures,    P 214-237-6936
                                                         the stadium, etc. The last five or ten pages are then     Contact Name: Arthur Hopkins
                                                         customized to a guest’s experience that night with        ahopkins@gse-incentives.com
CAmBrIdGe leAther                                        photos of the guest in the suite, the scoreboard, etc.    http://www.gseincentives.com/pacificnorthern
1231 American Parkway                                    Also perfect for out of town trips and team parties.      http://www.barringtongifts.com/gseincentives
Richardson TX 75081                                                                                                GSE Incentives, a Dallas based promotional market-
P 972-852-1234                                                                                                     ing and merchandise company, has formed a partner-
Contact Name: Tim Johnson                                fIneAwArds.Com                                            ship with Barrington Gifts and Pacific Northern, Inc.
tjohnson@cambridgeleather.com                            250 N. Dixie Hwy, #10                                     to provide high quality, one-of-a-kind gifts to teams
http://www.cambridgeleather.com                          Hollywood FL 33020                                        and corporate sponsors. We offer unique, innovative,
Cambridge Leather was founded with the objective to      P 954-843-0850                                            customized leather and display gifts that create a last-
provide high quality leather goods and finished writ-    Contact Name: Seth Fine                                   ing impression for the recipient.
ing instruments without compromise. The company’s        seth@fineawards.com                                          We offer a variety of gift selections for special
products are handcrafted from select materials with      http://www.fineawards.com                                 events including:
meticulous attention to detail. The commitment to        FineAwards.com manufactures high end, personalized        •	 Suite Gifts
our quality is second only to our commitment to our      awards and gifts for your season ticket holders, suite-   •	 Customer Gifts
customers.                                               level patrons and sponsors. Notable awards include:       •	 Sponsor Gifts
                                                         Hank Aaron Awards, FedEx NFL Player of the Year,          •	 Hospitality Gifts
                                                         World Golf Hall of Fame Induction Awards and              •	 Holiday Gifts
CleVelAnd Golf                                           NASCAR’s Sprint All-Star Championship Award.
5601 Skylab Rd.
Huntington Beach CA 92647                                                                                          IdeGy
P 714-889-1300                                           fresh towel, InC.                                         3990 Business Park Drive
Contact Name: Tim Shaver                                 3313 W. Stokley St.                                       Columbus OH 43204
timshaver@clevelandgolf.com                              Philadelphia PA 19140                                     P 614-545-5000
http://www.clevelandgolf.com                             P 215-226-1199                                            info@idegy.com
Roger Cleveland began producing and selling              http://www.freshhottowel.com                              http://www.idegy.com
golf clubs in 1979. Cleveland Golf started off as a      Located in Philadelphia, Fresh Towel, Inc. is a com-      It’s not enough to put your logo on a mug or T-shirt
company known for producing exquisite replicas of        pany whose owners have been in the nonwoven towel         and hope something happens. You need to get a reac-
classic golf clubs from the 1940’s and 1950’s. Today,    business for nearly 40 years. With over 200,000 sq.       tion. That’s why you need idegy. We are a boutique
the company is regarded as one of the forerunners        ft. of manufacturing and warehouse space, we have         agency dedicated to your success. We do more than
in product innovation and is home to the #1 Wedge        the converting capacity to service your needs. All        deliver your promotions on time, on target and on
in golf.                                                 Fresh Towels are manufactured in our Philadelphia         budget. We produce a fresh promotional perspective
                                                         facility, so if you are one of our many customers, you    designed to help you reach your goals.
                                                         can take pride in the fact that you are buying Ameri-     Better ideas. Better strategy. idegy.
dwA unIforms, InC.                                       can made products. Fresh Towels are alcohol-free wet
802 Canonie, Suite B                                     towels to serve hot or cold for cleaning and refreshing
Porter IN 46304                                          any time, any place.                                      InnoVAtIVe mArketInG
P 800-343-0003                                                                                                     ConsultAnts
Contact Name: Michael Shea                                                                                         4284 Shoreline Dr.
mshea@dwauniforms.com                                    GrAphIC ImAGe                                             Spring Park MN 55384
http://www.dwauniforms.com                               305 Spagnoli Rd.                                          P 952-512-7759
At DWA Uniforms, for over two decades we’ve been         Melville NY 11747                                         Contact Name: Adam Tschida
at the forefront of the uniform industry, and now it’s   P 631-249-9600                                            adam@imcsuccess.com
more apparent than ever. Our exciting uniform cata-      Contact Name: Jennifer Hesekiel                           http://www.imcsuccess.com
log and state-of-the-art web site at dwauniforms.com     jhesekiel@graphicimage.com                                Innovative Marketing Consultants (IMC) was
are packed with hard working uniforms. And they all      http://www.graphicimage.com                               founded in 1991. We are sports, beverage and event
come with DWA extras like same day shipping and          Graphic Image is a producer of fine leather products.     specialists who develop unique gate, ticket holder
the most personalized service in the industry. There’s   Our history of over thirty years of excellence in         and suite give-aways, special event, theme night and
never any risk when you buy the DWA way. And             leather bound books and accessories fused with our        kids club promotions. Our client base includes top
because of our lowest price guarantee, you’ll get a      own domestic manufacturing facility enables us to         professional and collegiate teams, stadiums, arenas

40 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

and concessionaires. IMC has over a decade of experi-      such a hit in the marketplace, MOD wanted to bring       like baseballs, jerseys, bases and even dirt. We frame
ence in overseas sourcing and development – saving         more products to their customers. MOD now offers         everything on-site, including framing jerseys like no
our clients up to 40% or more with direct import           custom Fossil watches, hand painted & etched cham-       one else. In addition, we manufacture all our acrylic
programs. For shorter term projects, IMC offers a          pagne bottles and many more items for your number        cases on site.
variety of quick-turn products to leverage playoff or      one customer. MOD offers the quality you need at
other hot market opportunities.                            the price to fit into your budget.
                                                                                                                    nokA ChoColAte
                                                                                                                    9761 Clifford Dr, Suite 170
JACk nAdel, InC.                                           mCArthur towel And sports, llC                           Dallas TX 75220
1600 SW 4th Ave, Suite 860                                 700 Moore St.                                            P 877-270-8209
Portland OR 97201                                          Baraboo WI 53913                                         Contact Name: Customer Service
P 503-542-2273                                             P 608-356-8922                                           info@nokachocolate.com
Contact Name: Ron Hawk                                     Contact Name: Philip Welp                                http://www.nokachocolate.com
ron.hawk@nadel.com                                         pwelp@mcarthurtowels.com                                 NOKA Chocolatier Katrina Merrem has, as her life-
http://www.nadel.com                                       http://www.mcarthurtowels.com                            passion, the goal of returning chocolate to its pure,
Jack Nadel International (JNI) has been in the             McArthur Towel and Sports, in business since 1885,       luxurious state, by crafting the finest single-estate
promotional products industry for over 50 years. JNI       offers a full line of promotional and retail terry and   dark chocolate truffles and chocolates. It is with this
has established itself as a major player in the market,    golf products with the ability to produce custom         vision that NOKA Chocolate was founded. And it
offering clients a wide range of services from branded     runs to meet every need. McArthur uses an exclusive      is this very vision that guides NOKA Chocolate in
products and non-branded premiums to the creation          T-Print process producing highest quality printing       handcrafting the most exquisite chocolates to ever
and implementation of branding campaigns and               on cotton and polyester. McArthur holds licenses         grace the palate.
marketing events.                                          with NFL, MLB, NHL, NBA, CLC, NASCAR, Race                   Taste, and you will see.
                                                           Teams and more.

JArden teAm sports                                                                                                  promotown
510 Maryville University Dr, Suite 110                     merCury luGGAGe And sewArd                               8235 E. Rovey Ave
St. Louis MO 63141                                         4843 Victor St.                                          Scottsdale AZ 85252
P 314-819-2935                                             Jacksonville FL 32207                                    P 480-699-8652
Contact Name: Sean Meehan                                  P 904-733-9595                                           Contact Name: Jeff Goda
sean.meehan@licensedproducts.com                           Contact Name: John Pradella                              jgoda@promotown.com
http://www.licensedproducts.com                            jpradella@mercuryluggage.com                             http://www.promotown.com
Rawlings and The Licensed Products Company are             http://www.mercuryluggage.com                            At PromoTown, Inc. we specialize in promotional
leaders in sports and entertainment licensed souvenirs     Mercury Luggage/Seward Trunk, in business since          items, premiums and game day giveaways, priding
and sporting goods. We specialize in a range of            1876, is the largest supplier of embroidered bags to     ourselves on great service, quality products and
authentic and collectible items that can be custom-        the US Military in the world and the largest manu-       the lowest prices. With our worldwide network of
ized to suit your needs. This includes innovative and      facturer of trunks and footlockers in the world. We      suppliers, you will find that we are able to help you
custom-made products, and a product development            are the licensee for the PGA Tour and do bags for the    find just the right gifts for your suite holders and
team dedicated to developing and designing new             NFL, colleges and universities, corporate gift giving,   corporate clients.
products at no charge.                                     suite holder gifts, etc.

                                                                                                                    ruhlIn Group
JerseynAps from themenAps, llC                             mInGle eAsy pArty plAtes                                 2238 Cleveland Avenue NW
1954 Airport Rd, Suite 207                                 960 Camelia Dr.                                          Canton OH 44709
Atlanta GA 30341                                           Henderson NV 89011                                       P 330-495-9664
P 678-720-0702                                             P 702-269-6300                                           Contact Name: John Ruhlin
Contact Name: Will Katz                                    Contact Name: Jim Vernes                                 john@ruhlinpromotiongroup.com
will@jerseynaps.com                                        jim@mingleeasy.com                                       http://www.ruhlingroup.com
http://www.jerseynaps.com                                  http://www.partyplates.com                               Suite owners and company executives can afford any
Establishing a dynamic new product category proven         Mingle Easy manufactures nine-inch round and             gift you buy them, but they also like to be treated
to enhance the luxury suites environment, JerseyNaps       durable biodegradable polystyrene party plates that      special and wowed. Not a fun equation for most
are high-quality napkins folded in a patented shape        allow users to hold food and drink in one hand.          marketing and sports executives. Racking your brain
that replicates a sports jersey, entertainment character   The universal beverage holder will accommodate a         every year for high level, exclusive and personalized
or brand icon. JerseyNaps are also much more than          stemmed glass, can, bottle of water, cocktail glass or   gifts to wow those with the most discerning tastes?
just a napkin. When you unfold them, you’ll find           the ubiquitous 16-oz. party cup.                         Our gift strategies start at $75 and go up to $5,000…
powerful positions for team marks and brand mes-                                                                    yes, that’s not a misprint. Not for the faint of heart
sages.                                                                                                              but then again, neither are the prices your clients are
                                                           mounted memorIes                                         spending to watch their favorite team. Call John at
                                                           5000 N.W. 108th Ave                                      330.495.9664 to learn why our gifts are never re-
mArks of dIstInCtIon                                       Sunrise FL 33351                                         gifted and always talked about with their friends and
528 Rundle Avenue                                          P 954-742-8544                                           your future clients.
Nashville TN 37210                                         Contact Name: Jason Alpert
P 615-788-0035                                             jalpert@dreamscorp.com
Contact Name: David Schneiderman                           http://www.mountedmemories.com
davids@marksofdistinctions.com                             Mounted Memories is the country’s largest wholesale
http://www.marksofdistinctions.com                         manufacturer of licensed and autographed sports
Marks of Distinction has been known in the sports          memorabilia. Our products uniquely incorporate the
industry for their wonderful miniature replicas. After     past and the present, utilizing game-used products

42 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

sCottIsh ChrIstmAs                                         name. By gifting your VIP’s with this high perceived       products are designed in-house by English designers,
2369 Joslyn Court                                          value service, you may also send text messages,            many of which go on to be produced in our own
Lake Orson MI 48360                                        advertisements and updates to your core followers as       London workshops. They are used by sports teams
P 248-379-5357                                             a bonus.                                                   throughout Europe as part of luxury box renewal
Contact Name: Kevin Aldridge                                                                                          campaigns. We are the major supplier of gifts,
kevinaldridge@scottish-christmas.com                                                                                  trophies and awards to the English Premiership teams
http://www.scottish-christmas.com                          tChotChke’s                                                as well as being involved in all of the major European
SC Sports is one of the leading licensed sports            6440 Lusk Blvd, Suite D110                                 rugby tournaments and championships as part of
manufacturers in the US. Our products range from           San Diego CA 92121                                         hospitality programmes and rewarding exceptional
Christmas ornaments to night lights to plush mascots       P 858-793-5322                                             performance.
to soup bowls. SC Sports is founded on a principal         Contact Name: Nick Marcum
of unique quality products at reasonable prices, one       nmarcum@tchotchkes.com
of the reasons our catalog is now over 200 pages, not      http://www.tchotchkes.com                                  tokens & ICons
including our custom designed products.                    Since 1997, Tchotchke’s, LLC has been the leader in        809 Bancroft Way
                                                           providing innovative gift and novelty items to college     Berkeley CA 94710
                                                           book stores, team sports and the corporate world.          P 877-558-7404
sportroBe                                                  Tchotchke’s provides customized and personalized           Contact Name: Paul Dixon
New York NY                                                products for our customer’s specific promotional           paul@tokens-icons.com
P 917-567-1776                                             needs. We offer an extensive variety of promotional        http://www.tokens-icons.com
Contact Name: Matt Frost                                   products and creative designs.                             Tokens & Icons is a Berkeley, CA based company
mfrost@sportrobe.com                                                                                                  that specializes in taking your authentic artifacts and
http://www.sportrobe.com                                                                                              repurposing them into functional, meaningful gifts.
SportRobe - the perfect fusion of sport and comfort,       teAm shop premIums                                         From modest beginnings in 1991 setting a retired
a NEW way to express team loyalty and player               1140 E. Washington St.                                     version of the NY subway token in cuff links, to
devotion. Every SportRobe is made of 100% cotton           Phoenix AZ 85034                                           becoming an MLB licensee, Tokens & Icons is the
with luxurious shawl collars and oversized pockets.        P 602-635-6387                                             leader in recycled nostalgia. Our sports products vary
Each robe is decorated with authentic twill lettering,     Contact Name: Scott Nash                                   from sterling silver cuff links, featuring MLB Authen-
numbers, fonts and team patches that are found on          scnash@tspimports.com                                      ticated game used baseballs to bottle openers made
authentic game jerseys worn by the pros.                   http://www.tspimports.com                                  from vintage arena basketball floor to pens turned
                                                           Team Shop Premiums (TSP) has been creating raving          from vintage wooden stadium seats.
                                                           fans since 2000. Our experienced staff specializes in
suCCess promotIons                                         providing sports entities with cutting-edge promo-
14440 S. Old Forty Rd.                                     tional products, direct imported merchandise, and          wIlson sportInG Goods Co.
Chesterfield MO 63017                                      state-of-the-art graphics and printing. TSP maintains      8750 W. Bryn Mawr Ave.
P 314-878-1999                                             offices in Phoenix, Kansas City and Guangzhou,             Chicago IL 60631
Contact Name: Chad Everett                                 China. Whether your need is for suite holder gifts,        P 773-714-6878
ceverett@successpromo.com                                  apparel or game day giveaways, let TSP create a            Contact Name: Ted Kochowicz
http://www.successpromo.com                                unique piece, or promotion, that elevates your brand       ted.kochowicz@wilson.com
Success Promotions is a minority-owned company             above the rest.                                            http://www.wilson.com
dedicated to sports. We have been designing and pro-                                                                  Chicago-based Wilson Sporting Goods Co., a
ducing sports products since 1998. Success Promo-                                                                     division of Amer Sports, is one the world’s leading
tions has worked with a cross-section of professional,     the BIG GAme                                               manufacturers of sports equipment. The company
minor league and college teams. We design our prod-        15222 King Road                                            designs, manufactures and distributes advanced
ucts to satisfy all levels of a sports organization. For   Frisco TX 75034                                            equipment that helps players improve their perfor-
the suite holder, our products project the quality and     P 972-292-0400                                             mance. Wilson’s core categories include baseball,
image your team wants to project to your fans and          Contact Name: Josh Ells                                    football, basketball, softball, bats, volleyball, soccer,
corporate sponsors. We can customize any design you        jells@thebiggameusa.com                                    youth sports, uniforms/apparel, golf, footwear and
want to achieve with our in-house art department           http://www.thebiggameusa.com                               racquet sports.
and high quality craftsmanship from our suppliers.         Reward your winning team at work or at play with
                                                           trophies truly worth the shelf space. The Big Game
                                                           uses special patented and proprietary techniques
swIft InCentIVes                                           to provide attractive, durable sports products at a
3740 Windsor Ave                                           fair cost regardless of quantity - all at our factory in
St. Louis MO 63113                                         historic Frisco, Texas.
P 800-956-3718
Contact Name: Brian Swift
brian@swiftincentives.com                                  thomAs lyte
http://www.swiftincentives.com                             9 Hurlingham Business Park
Do your season ticket holders deserve to be treated        London SW6 3DU
like true VIP’s? Swift Incentives now offers the           United Kingdom
ultimate luxury concierge service for your valued          P +44 (0)20 7751 8844
fans. Imagine if your season ticket holders received       Contact Name: Andrew Jones
24/7/365 access to your team’s branded VIP personal        andrew.jones@thomaslyte.com
concierge to assist them with their every need: travel     http://www.thomaslyte.com
arrangements, personal shopping, driving directions,       Thomas Lyte is a modern, ethical, English luxury
free 411 services and much more- all in your team’s        brand with a passion for fine craftsmanship. Our


44 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

Food & BeverAGe                                          CenterplAte
                                                         2187 Atlantic St.
                                                                                                                  delAwAre north CompAnIes/
                                                                                                                  sportserVICe
                                                         Stamford CT 06902                                        40 Fountain Plaza
AmerICrown                                               P 203-975-5900                                           Buffalo NY 14202
P.O. Box 2801                                            Contact Name: John Vingas                                P 716-858-5970
Daytona Beach FL 32120                                   john.vingas@centerplate.com                              Contact Name: Richard Dobransky
P 386-947-3800                                           http://www.centerplate.com                               rdobrans@dncinc.com
Contact Name: Michael Gentry                             Centerplate delivers more than great food - we create    http://www.delawarenorth.com
mgentry@americrown.com                                   experiences that build brands. Our reputation for        Delaware North Companies is a global leader in hos-
http://www.americrown.com                                quality and innovation attracts talent: one of 62 Mas-   pitality and food service with operating companies in
Americrown is the leader in motorsports catering,        ter Chefs nationwide; the Chairman of the National       the lodging, sporting, airport, gaming and entertain-
concessions and merchandise sales and service. Oper-     Restaurant Association; seasoned experts in event        ment industries. Among its many assets are several
ating at twelve NASCAR and IRL sanctioned tracks         planning, sales and brand strategy. Together, we craft   world-renowned resorts and Boston’s TD Garden,
nationwide, Americrown touches millions of race          and deliver extraordinary entertainment experiences      widely acclaimed as one of the top three sports and
fans annually. Our ever-growing fleet of mobile food     at more than 130 venues.                                 entertainment venues in the United States.
concessions, merchandise and catering equipment is
unparalleled in the industry. Anywhere, anytime, if
you can dream it, we can do it!                          CorsAIr dIsplAy systems, llC                             dIppIn’ dots, InC.
                                                         5560 Airport Road                                        5101 Charter Oak Rd.
                                                         Canandaigua NY 14424                                     Paducah KY 42001
Anheuser-BusCh                                           P 800-347-5245                                           P 270-443-8994
One Busch Place                                          Contact Name: Ken Visco                                  http://www.dippindots.com
St. Louis MO 63118                                       kvisco@corsairdisplay.com                                Dippin’ Dots, Inc. offers a unique ice cream, yogurt,
P 314-577-2000                                           http://www.corsairdisplay.com                            ice and sherbet product. The tiny beads of ice cream
Contact Name: Chris Dekeon                               Corsair Display Systems, LLC, has been design-           intrigue consumers and offer quick serving at point
christopher.dekeon@anheuser-busch.com                    ing and manufacturing custom and standard carts,         of purchase. Our turn-key approach to business offers
http://www.anheuser-busch.com                            kiosks, inline systems and merchandisers since 1986.     accounts a convenient package including product,
Anheuser-Busch operates 12 breweries in the United       Serving satisfied customers worldwide, our personal-     delivery, serving carts and customer support.
States, 14 in China and one in the United Kingdom.       ized approach and exceptional lead times will make
Anheuser-Busch’s operations and resources are fo-        you think you’re our only customer! Our mission:
cused on adding to life’s enjoyment not only through     sell and manufacture profitable quality products that    eAstern tABletop
the responsible consumption of beer by adults, but       surpass customer expectations, while maintaining a       1943 Pitkin Ave.
through theme park entertainment and packaging.          safe work environment that will enhance employee         Brooklyn NY 11207
                                                         and company growth. Whether it’s food and beverage       P 917-676-4231
                                                         or retail opportunities, the experts at Corsair help     Contact Name: Kaya Gross
ArAmArk Corp.                                            you gain a competitive advantage through the ability     kaya@easterntabletop.com
1101 Market St.                                          to bring your product to customers with mobile carts     http://www.easterntabletop.com
Philadelphia PA 19107                                    and kiosks. Our in-house design and engineering staff    Since 1950, Eastern Tabletop Manufacturing Co. of
P 215-238-3124                                           work with you directly to ensure you get exactly what    Brooklyn New York, Inc. has been manufacturing
Contact Name: Michael Thompson                           you need to help grow your business to its fullest       and designing hotel grade 18/10 stainless steel and
thompson-michael@aramark.com                             extent.                                                  silver-plated buffetware, holloware, chafing dishes
http://www.aramark.com                                                                                            and new ideas for presentation displays for the food
ARAMARK is a leader in the professional services                                                                  service industry. The quality, durability and style has
industry. This title is earned by providing award-       Crown Imports                                            made Eastern a favorite with top-grade customer
winning food services, facilities management and         4800 Highland Avenue                                     service and excellent pricing, ranging from high-end
uniform apparel to health care institutions, universi-   Downers Grove IL 60515                                   to happy mediums. Eastern is the solution for custom
ties, professional sport venues and businesses around    P 630-769-9547                                           items as well, delivering what no one else can. Eastern
the world.                                               Contact Name: Matt Borgard                               counts numerous arenas and stadiums as satisfied
                                                         matt.borgard@crownimportsllc.com                         customers.
                                                         http://www.crownimportsllc.com
Bon Chef                                                 Crown Imports, LLC is a joint venture that imports,
205 Route 94                                             distributes and markets the Modelo portfolio and         ernIe els wIne
Lafayette NJ 07848                                       other fine beer brands across the entire U.S. The        3900 Military Trail, Suite 200
P 973-968-7138                                           Crown Portfolio includes Corona Extra, the #1 im-        Jupiter FL 33458
Contact Name: Amy Passafaro                              ported beer in the U.S. and #6 beer overall, Corona      P 561-625-8268
apassafaro@bonchef.com                                   Light, Modelo Especial, Negra Modelo, Pacifico, St.      Contact Name: Phil Cotton
http://www.bonchef.com                                   Pauli Girl and the Tsingtao brand. Crown Imports         phil.cotton@ernieels.com
We consider it our personal mission to offer a com-      is a 50-50 joint venture between Grupo Modelo,           www.ernieels.com
plete range of choices for presenting everything, from   S.A. de C.V., Mexico’s leading international beverage    Since its launch, Ernie Els Wines has established a
your signature culinary masterpiece to your bread        alcohol producer, importer and marketer.                 magnificent portfolio of South African red wines
and butter dishes, with style and efficiency! Bon                                                                 offering quality wines for everyone at various price
Chef, Inc. has been dedicated to manufacturing and                                                                points. Ernie’s passion for these wines, combined
supplying the most durable products available to the                                                              with winemaker Louis Strydom’s considerable talents,
food service industry since 1972.                                                                                 has proved a winning combination. Ernie Els Wines
                                                                                                                  has won plaudits and many prestigious awards
                                                                                                                  around the world, and the team continues to make a


46 | S E A T | FALL 2010 | www.alsd.com
InnovativeElegance
        Integrate flexible service options with the industry’s best design, quality, and durability. Southern Aluminum
        linenless tables are made with 100% recyclable aluminum and are backed by a Lifetime Written Warranty.
                            Southern Aluminum is your sustainable table and staging design solution.




        [cocktail tables]               [serpentine tables]          [folding base tables]             [folding tables]




                                                                                                  800-221-0408
Aluminum is a reusable resource.                                                      www.southernaluminum.com
Alsd Buyers Guide 2011

big impact on both the South African and interna-        merfIn systems                                           sAVor…
tional wine markets.                                     105 Industrial Dr.                                       300 E. Ocean Blvd.
                                                         King NC 27021                                            Long Beach CA 90802
                                                         P 800-874-6373                                           P 714-553-2400
leVy restAurAnts                                         Contact Name: Petra Baccus                               Contact Name: Stephen Lazar
980 North Michigan Ave.                                  petra_baccus@merfin.com                                  slazar@smgwest.com
Chicago IL 60611                                         http://www.merfin.com                                    http://www.smgcatering.com
P 312-664-8200                                           Merfin Systems is an industry-leading innovator          SAVOR... manages over 60 arenas, convention
Contact Name: Jeffry Wineman                             of value-added paper systems. Since 1984, Merfin         centers, theaters and food and beverage accounts
jwineman@levyrestaurants.com                             has served the away-from-home industry in North          throughout the world. A leader in delivering quality
http://www.levyrestaurants.com                           America with strong partnerships with customers,         food experiences, technology and green initiatives
Levy Restaurants, founded in Chicago in 1978, is         employees and suppliers. With a full line of paper       to the retail food and catering industry, SAVOR... is
recognized as one of America’s fastest growing and       products for the hygienic and food service markets,      a committed responsive partner to its clients, with
most critically acclaimed restaurant companies and       Merfin fulfills its mission of innovation, quality and   proven versatility, innovative flair and awareness of
is the leader in premium sports and entertainment        excellence for the customers the company serves.         local interests.
dining. Levy was recently named one of the 10 most       Merfin, through Buckeye Technologies, has manu-
innovative companies in sports in the world by Fast      facturing operations in the US, Canada, Brazil and
Company magazine. The company’s diverse portfolio        Germany.                                                 sodexho usA
includes award-winning restaurants such as James                                                                  7545 Marston Lane
Beard-winning Spiaggia and Bistro 110 in Chicago,                                                                 Dublin OH 43016
Fulton’s Crab House, Portobello and Wolfgang Puck        oVAtIons food serVICes, lp                               P 614-761-2330
Grand Café at Walt Disney World Resort, renowned         18228 US Hwy 41 N                                        Contact Name: Paul Laky
sports and entertainment venues like Lambeau Field       Lutz FL 33549                                            paul.laky@sodexhousa.com
in Green Bay, STAPLES Center in Los Angeles              P 813-948-6900                                           http://www.sodexhousa.com
and American Airlines Arena in Miami and events          Contact Name: Geno Svec                                  Sodexho, Inc. is the leading provider of integrated
including the Super Bowl, World Series, U. S. Open,      genosvec@ovationsfoodservices.com                        food and facilities management services in the U.S.,
Kentucky Derby, NHL and NBA All-Star Games               http://www.ovationsfoodservices.com                      Canada and Mexico, serving 10 million customers in
and the GRAMMY® Awards. For details, visit www.          Ovations collaborative style is a natural fit for con-   6,000 locations every day. Our dedication to excellent
levyrestaurants.com.                                     vention, sports and entertainment operations. We         service, corporate citizenship and fighting hunger all
                                                         differ from our competition in our ability to work       come from one goal - to make every day a better day.
                                                         directly with the facility management to implement
leGends hospItAlIty                                      effective foodservice management programs and
mAnAGement                                               creative marketing and merchandising programs that       southern wIne And spIrIts of
614 Frelinghuysen Ave.                                   grow revenues and please customers.                      AmerICA
Newark NJ 07114                                                                                                   1600 NW 163rd St.
P 862-902-5450                                                                                                    Miami FL 33169
Contact Name: Mike Rawlings                              promotIon In motIon                                      P 305-625-4171
info@legendshm.com                                       CompAnIes, InC.                                          Contact Name: Tom Kaucic
www.legendshm.com                                        3 Reuten Drive, PO Box 558                               tomkaucic@southerwine.com
Legends is a company that prides itself on providing     Closter NJ 07624                                         http://www.southernwine.com
fans with an exceptional experience each and every       P 201-784-5800                                           Southern Wine and Spirits of America, founded in
time they visit your venue. The fans are our guests      Contact Name: Jeff Scudillo                              1968, operates in 27 states and employs over 10,000
and our number one priority. Understanding this          jscudillo@promotioninmotion.com                          people reaching from Miami to Maui. SWS is the
concept means that we listen to your fans, under-        http://www.promotioninmotion.com                         largest wine and spirits distributor, committed to the
stand what they want and customize our service in a      Manufacturers and marketers of famous Ameri-             highest standards in all their activities. SWS repre-
way that meets and exceeds their needs.                  can confectionery brands including SUN-MAID®             sents 1,500 wine, spirits, beer and beverage suppliers
                                                         Milk Chocolate Raisins, FISHER® Milk Chocolate           from around the world.
                                                         Peanuts, SOUR JACKS® Sour Candies, SOUR
melIssA’s/world VArIety pro-                             JACKS® Watermelon Sour Candies, WELCH’S®
duCe, InC.                                               Fruit Snacks, WELCH’S® Fruit ‘n Yogurt Snacks,           woodford reserVe
P.O. Box 21127                                           NUCLEAR SQWORMS™ Sour Neon Gummi                         850 Dixie Highway
Los Angeles CA 90021                                     Worms, BUDDY BEARS® Gummi Bears, THE                     Louisville KY 40210
P 800-468-7111                                           BAKE SHOPPE™ Chocolate Chip Cookie Dough                 P 502-774-6808
Contact Name: William Schneider                          Miniatures, Original TOGGI® Chocolate Covered            Contact Name: Wayne Rose
bills@melissas.com                                       Wafers, LUCKY CHERRIES™ Gummi Cherries,                  wayne_rose@b-f.com
http://www.melissas.com                                  JUICY ROLLS® Fruit Rolls, JUICY SNACKS® Fruit            http://www.woodfordreserve.com
Think tasty, creamy, tangy, aromatic, tart, sweet,       Snacks, SMARTY PANTS® Brand Refreshments and             No factory, no assembly line, just craftsmen. At
crunchy and delectable. Within the 280,000 square        many other fine products.                                Woodford Reserve, we like to say that we don’t
feet of the Melissa’s/World Variety Produce, Inc.                                                                 manufacture our product, we craft it. Anyone can
warehouse, you’re sure to find the freshest fruits and                                                            claim history and tradition. Take your time with a
vegetables - quality products with exceptional value                                                              glass of Woodford Reserve and you’ll find that we
and first-class service.                                                                                          practice what we preach.




48 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

Furniture, Fixtures And                                   B-R Carts provides its customers with better-engi-
                                                          neered, higher-quality, competitively priced, food
                                                                                                                     CAmpBell ContrACt
                                                                                                                     3054 Irving Blvd.
equiPment                                                 service and retail merchandise portables. The B-R          Dallas TX 75247
                                                          Carts Team has extensive experience in sales, design,      P 214-631-4242
                                                          manufacturing, project management and business             Contact Name: Eric Fidler
AmerICAn seAtInG Co.                                      management disciplines.                                    efidler@campbellcontract.com
3 Oak Village Ct.                                                                                                    http://www.campbellcontract.com
Trophy Club TX 76262                                                                                                 Campbell Contract is a premier manufacturer of
P 817-430-8862                                            BernhArdt desIGn                                           commercial seating and occasional tables. As a lead-
Contact Name: Chuck Bailey                                1839 Morgantown Blvd.                                      ing resource for design professionals, CC’s products
chuck.bailey@amseco.com                                   Lenoir NC 28645                                            have been specified for a variety of settings, ranging
http://www.americanseating.com                            P 828-759-6638                                             from corporate hospitality to universities.
Whatever the venue, the importance of seating is          Contact Name: Steve Anstine
paramount. American Seating is here to make every-        steveanstine@bernhardt.com
one comfortable. With over 100 years of experience,       http://www.bernhardt.com                                   CArneGIe fABrICs
furnishing thousands of sports and entertainment          Being recognized for its innovative and exciting           110 N. Centre Ave.
facilities and seating millions again and again, Ameri-   efforts to change the way the public thinks about          Rockville Centre NY 11570
can Seating sets the industry standard for product        contract furniture, Bernhardt Design leads the indus-      P 516-678-6770
design, durability and comfort.                           try in new product design, innovative use of materials     Contact Name: Cliff Goldman
                                                          and cutting-edge processes. Bernhardt Design               cgoldman@carnegiefabrics.com
                                                          provides a wide array of furniture products that serve     http://www.carnegiefabrics.com
ArCAdIA                                                   the mid-range to high-end market.                          Carnegie Fabrics is owned by the same family that
5692 Fresca Dr.                                                                                                      founded it in 1950. While the industry has changed a
La Palma CA 90623                                                                                                    great deal since then, their principles have not. Carn-
P 714-562-8200                                            BuGAmBIlIA                                                 egie has instilled a belief that there are no substitutes
Contact Name: David Logsdon                               18 Technology Dr, Suite 126                                for innovation, service and integrity. At Carnegie,
dlogsdon@arcadiacontract.com                              Irving CA 92618                                            creating textiles means much more than weaving yarn
http://www.arcadiacontract.com                            P 949-727-0500                                             into fabrics.
Arcadia is the Southern California based furniture        Contact Name: David Turco
manufacturer with a proven track record as a key          david@bugambilia.com
supplier to the premium seating industry. With            http://www.bugambilia.com                                  ChAllenGer teChnoloGIes ltd.
manufacturing capabilities that make short work of        Bugambilia presents a wide variety of serving ware         Newham House
special needs, Arcadia is able to help meet design,       designs for your foodservice displays. The company         Dudley Road Darlington
budget and time requirements. Modified dimensions,        has successfully served the luxury suite industry for      DL1 4GG
special fabrics and finishes, even team logo applica-     more than eight years, and it provides a solution for      United Kingdom
tions – these are just some of the many ways Arcadia      foodservice display needs. Bugambilia products are         P 0844-8801610
can accommodate your preferences for furnishing           100% commercial dishwasher safe and are highly             Contact Name: Kevin McDaid
luxury suites in style and comfort.                       resistant to scratching, chipping, peeling and tarnish-    kevin.mcdaid@challengertec.com
                                                          ing. The cast aluminum base is a great conductor of        http://www.challengertec.com
                                                          temperature, which allows their products to maintain       i-Seat is an innovative new product aimed at
AtlAs CArpet mIlls, InC.                                  temperatures for an extended period of time. Prod-         revolutionizing stadium seating and enhancing the
2200 Saybrook Ave.                                        ucts can be placed in refrigerators, freezing or warm-     corporate experience. The interactive seats have a PC
Los Angeles CA 90040                                      ing over prior to services. These are available in 17      embedded in the seat and offer in-seat entertainment.
P 800-372-6274                                            different colors and a wide variety of shapes and sizes.   These seats offer a great opportunity for sports fans
Contact Name: Sheila Berg                                                                                            to enjoy premium food, drink and merchandising
sberg@atlascarpetmills.com                                                                                           in-seat. The i-Seat is the next generation in sports
http://www.atlascarpetmills.com                           CAmBrIA                                                    technology and moves the corporate experience from
Atlas is dedicated to creating uniquely styled broad-     11000 W. 78th St, Suite 220                                being broadcast at to being in control of the experi-
loom carpet and carpet tile, engineered to perform in     Eden Prairie MN 55344                                      ence.
a superior fashion and produced to high environmen-       P 952-826-6270
tal standards. Over the years, Atlas has been fortunate   Contact Name: Tom Annexstad
to be recognized as a design leader by various indus-     tom.annexstad@cambriausa.com                               ChArles AlAn, InC.
try associations. Atlas’ product offerings are produced   http://www.cambriausa.com                                  2901 Stanley Ave.
by a manufacturing system that utilizes one of the        Cambria natural quartz countertops, as seen in Club        Fort Worth TX 76110
widest varieties of carpet producing equipment in the     Cambria at the Target Center in Minneapolis, are the       P 817-922-9834
industry, most of which is at the leading edge of the     perfect choice for any luxury suite. Cambria quartz        Contact Name: Amanda Taylor
industry’s technology, providing an array of product      surfaces are resistant to staining and scratching as       amanda@charlesalaninc.com
selections from which our customers can choose.           well as are certified by the Public Health and Safety      http://www.charlesalaninc.com
                                                          Company for use in commercial kitchens. They are as        Charles Alan, Incorporated is a company with a
                                                          beautiful as they are durable.                             single purpose: to offer the highest quality designs at
B-r CArts & kIosks                                                                                                   the best market value. Products created with a clear
1360 County Road #8, P.O. Box 25338                                                                                  understanding of the past and a unique vision of the
Farmington NY 14425                                                                                                  future. Our goal is to harmonize our lean manufac-
P 585-398-2190                                                                                                       turing practices with modern technology in addition
Contact Name: Nancy Role                                                                                             to the best industry standards for sustainability and
nancyrole@brcarts.com                                                                                                still produce the highest quality products. We are
http://www.brcarts.com


50 | S E A T | FALL 2010 | www.alsd.com
> achella modular




                                                                                                                          ADD BLEED




                                                                                                                          ADD BLEED




                                                                                     Designed by Christopher Panichella




       Versatile in every way imaginable, the Achella Modular Collection embodies creative freedom in the realm
       of seating. Arm and armless lounge seats, tables and benches align together to form configurations of
       curvilinear descent, classic straight-line arrangements, or a combination of both. Expertly designed for
       optimum comfort and available with many an option to satisfy functional and aesthetic requirements,
       Achella captures the moment and ensures an enjoyable experience for any occasion.




                              designing options            furnishing answers


                              800.585.5957           arcadiacontract.com
Alsd Buyers Guide 2011

committed to expanding and refining a program of        Ideally suited for luxury suites, we offer innovative     durkAn hospItAlIty
environmentally sustainable manufacturing practices     solutions, a variety of styles and price points to meet   405 Virgil Dr.
that are measurably reducing the impact on the          your changing needs. Dauphin provides quality and         Duluth GA 30721
environment. All our products are manufactured and      consultative services to our clients with venues where    P 800-241-4480
assembled in Fort Worth, Texas. Charles Alan, Incor-    professional solutions are required. In addition to       Contact Name: Cynthia Katafiasz
porated is HUB and Woman Owned Certified.               Installed Seating Solutions, we offer many varied         cynthia_katafiasz@mohawkind.com
                                                        types of seating and table options. Call your local       http://www.durkan.com
                                                        sales representative or visit http://www.dauphin.com      As a leader in hospitality carpet, Durkan knows
ContInentAl seAtInG                                     today!                                                    that color, styling and design determines the entire
2502 Camp Ave, Suite 100                                                                                          look and feel of a space. By offering design services,
Carrollton TX 75006                                                                                               product technology and a comprehensive selection
P 214-453-4255                                          dAVIs furnIture IndustrIes, InC.                          of flooring products, your entire property will look
Contact Name: Adam Cox                                  2401 South College Drive, PO Box 2065                     beautiful. Our hospitality product offering includes
sales@continentalseating.com                            High Point NC 27261                                       print, synthesis, CYP, merit tufted and modular.
http://www.continentalseating.com                       P 336-889-2009                                            Whether it’s your custom design or one of ours –
Each piece of handcrafted home theater and multi-       Contact Name: Marketing Director                          there are no limits on creativity. And as a part of the
media seating we build must earn the Continental        soroush@davisfurniture.com                                Mohawk Group, we can offer you a single source for
Seating brand before it is delivered. We are the        http://www.davisfurniture.com                             total solutions.
manufacturer, which ensures the highest quality,        Davis Furniture offers a variety of contemporary
sublime customer service and control over all aspects   furniture for corporate hospitality and other environ-
of manufacturing.                                       ments. As a 65 year old family company, there is          fAn CAns
                                                        a true craftsmanship that goes into every product,        9 Collingwood Rd.
                                                        making available cutting-edge designs that not only       Phoenix MD 21113
CoVerCo, InC.                                           offer the best in function, but adds quality and          P 410-592-5946
4040 Sorrento Valley Blvd, Suite A                      sustainability.                                           Contact Name: Stephen Wolford
San Diego CA 92121                                                                                                swolford@fancans.com
P 800-959-8527                                                                                                    http://www.fancans.com
Contact Name: Breck Johnson                             desIGn tex                                                FanCans are a unique and innovative class of litter
breck@covercoinc.com                                    200 Varick St, 8th Floor                                  and recycling containers that feature roto-molded
http://www.covercoinc.com                               New York NY 10014                                         plastic lids shaped like baseball, football and motor
CoverCo, Inc. is the leading supplier of covers         P 212-886-8136                                            sports helmets. The distinctive FanCans are designed
developed to upgrade unsightly items in major           Contact Name: Marty Gurian                                to stand out in the crowd and motivate sports
presentation venues such as hotels, conventions and     mgurian@dtex.com                                          enthusiasts to make use of the containers, therefore
most importantly luxury suites. These items include     http://www.dtex.com                                       maximizing usage and brand impressions and mini-
custom patterns designed to cover trash cans, tray      Designtex is a celebration of imaginative minds and       mizing cleanup costs.
stands, bust tubs, banquet tables, portable bars, ice   fact-based knowledge coming together to offer fresh,
bins, rolling liquor cages, Queen Mary’s and many       innovative and performance-tested environment
more.                                                   enhancement surfaces and solutions. An inquisitive        food wArmInG equIpment
                                                        nature allows for us to be leaders in unique design,      7900 South Route 31, P.O. Box 1001
                                                        fabric technology, environmental responsibility and       Crystal Lake IL 60014
dAktronICs, InC.                                        service. With this approach we have expanded our          P 815-459-7500
331 32nd Ave.                                           product offering to include wall-to-wall and floor-to-    Contact Name: Marketing Director
Brookings SD 57006                                      ceiling solutions that enhance environments with a        sales@fweco.net
P 605-697-4451                                          convergence of form and function.                         http://www.fweco.com
Contact Name: Mark Steinkamp                                                                                      Since 1953, FWE has proven to deliver the finest
msteink@daktronics.com                                                                                            built cabinets, with user-friendly features and exclu-
http://www.daktronics.com                               dIAmond VIsIon mItsuBIshI                                 sive heat or refrigeration systems that allow you to
Daktronics is recognized worldwide as the leading       530 Keystone Dr.                                          keep every kind of prepared food deliciously fresh.
supplier of scoreboards, large-screen video displays    Warrendale PA 15086
and information displays systems using the latest       P 724-772-2555
technologies. Additional services include content       Contact Name: Marketing Director                          fry fABrICAtIons
creation, on-site event support, project management     diamondvisionsales@meppi.com                              2208 South 15th St.
services and ongoing product support.                   http://www.diamond-vision.com                             Phoenix AZ 85034
                                                        At Mitsubishi Electric Diamond Vision, experience         P 602-454-0201
                                                        makes the difference in quality and reliability. Our      Contact Name: Derek Kordower
dAuphIn                                                 commitment to excellence, performance and opera-          derek@fryfab.com
300 Myrtle Avenue                                       tional dependability has been a Mitsubishi Electric       http://www.fryfab.com
Boonton, NJ 07005                                       hallmark for nearly a quarter-century. In fact, many      Started in 1999, Fry Fabrications began in President
P: 973-263-1100                                         systems installed in the early 1980s are still in full    Jim Fry’s parent’s garage as a supplier of bars and bar
Contact Name: Lynda Portelli                            operation today. It’s this proven capability which is     service products for Phoenix-area restaurants, bars
lynda.portelli@dauphin.com                              the best reason for insisting on a Mitsubishi Electric    and nightclubs, where Jim put his expertise in auto-
http://www.dauphin.com                                  large-scale video display.                                motive rebuilding to use. Success quickly followed,
Dauphin’s exciting line of installed seating offers                                                               and the company grew to include more than a dozen
high-design and superior comfort. Advanced in                                                                     talented employees to serve clients worldwide. Today,
form and technology, these seats provide maximum                                                                  Fry Fabrications is a metal fabrication firm that
comfort for people seated for a long period of time.                                                              designs and produces merchandising and beverage


52 | S E A T | FALL 2010 | www.alsd.com
tempo




        People say you should never sit on a good idea.
                     We tend to disagree.




        1.800.631.1186 . www.dauphin.com
Alsd Buyers Guide 2011

displays for retail, restaurants, nightclubs and bars,      wood finishes, and since we have our own upholstery      services, including plumbing fixtures, furniture, tile
as well as custom, branded products for on-premise          department, C.O.M.’s are always welcome.                 and stone, and primary and backup power systems,
marketing. With in-house expertise in marketing,                                                                     as well as award-winning hospitality and world-class
trade show planning, retail fixtures, portable bever-                                                                golf destinations.
age services (including wet bars and bottle service         hufCor, InC.
organizers), a solid merchandising plan can be cre-         2101 Kennedy Rd, P.O. Box 591
ated around each client’s logo, style and marketing         Janesville WI 53545                                      leGACy furnIture
strategy.                                                   P 800-542-2371                                           1828 Brian Dr. NE
                                                            Contact Name: James Dunn                                 Conover NC 28613
                                                            jdunn@hufcor.com                                         P 828-459-7189
GAr produCts                                                http://www.hufcor.com                                    Contact Name: Todd Norris
170 Lehigh Ave.                                             Hufcor’s complete line of operable walls (also known     info@legacyfurniture.us
Lakewood NJ 08701                                           as “airwalls”), accordion doors, glasswalls, portable    http://www.legacyfurniture.us
P 732-364-2100                                              partitions and room dividers can meet the require-       Legacy Furniture Group, Inc., located in Conover,
Contact Name: Elliot Bass                                   ments of any facility that needs acoustical separation   NC, is a family owned and operated business
elliotb@garproducts.com                                     and flexible space division. Partitions may be ordered   founded by Clark Norris, Todd Norris and David
http://www.garproducts.com                                  in sizes ranging from the short (over a counter-top)     Reinhardt in January 2002. Together they have over
GAR Products® is a family owned and operated                to the very tall (convention center heights exceeding    eighty years of combined experience in the contract
corporation specializing in quality seating, table tops     60’).                                                    furniture industry. Legacy possesses the knowledge
and table bases for all levels of the hospitality and                                                                and experience which makes it one of the industry’s
design industries. Founded in 1956 by Morris H.                                                                      leading manufacturers. In the contract furniture in-
Garfunkle (Mr. GAR), GAR Products®, now entering            hussey seAtInG Co.                                       dustry market, Legacy provides the quality and value
its third generation of family ownership, continues         38 Dyer Street Extension                                 that today’s healthcare, institutional, corporate and
to evolve with cutting-edge designs and enduring pas-       North Berwick ME 03906                                   hospitality segments expect.
sion. From the traditional contract seating on which        P 207-676-0234
GAR Products® was founded, to new and exciting              Contact Name: Ron Bilodeau
models, this website reflects our commitment to offer       rbilodeau@husseyseating.com                              lG
an expansive selection at competitive prices.               http://www.husseyseating.com                             1000 Sylvan Ave.
                                                            Welcome to Hussey Seating Company, the global            Englewood Cliffs NJ 07632
                                                            leader in spectator seating solutions. From schools      P 201-816-2127
Gourmet dIsplAy                                             and universities to auditoriums, arenas, sports stadi-   Contact Name: Marketing Director
6040 S. 194th St, Suite 102                                 ums, performing arts centers and places of worship,      customerservice@lge.com
Kent WA 98032                                               Hussey Seating is famous for comfort, great looks,       http://www.lgelectronics.com
P 206-767-4711                                              engineering innovation, reliable performance and an      LG Electronics is a major manufacturer of Plasma
Contact Name: Howard Michaelson                             unrivaled network of local experts ready to assist you   and LCD displays, along with mobile and computer
hmichaelson@gourmetdisplay.com                              in developing the perfect seating solution.              devices. LG Electronics is part of the global LG
http://www.gourmetdisplay.com                                                                                        company, founded in 1948 and now a more than $90
Gourmet Display’s expansive collection of display-                                                                   billion enterprise involved in electronics, chemical
ware has grown steadily over the last 30 years to meet      JAnus dIsplAys                                           electrics and machinery.
the exacting demands of hospitality professionals           12000 28th St. N
worldwide. Proud to be a highly respected supplier          St. Petersburg FL 33755
of high quality, creative display solutions, Gourmet        P 727-531-4000                                           loewensteIn, InC.
Display is also dedicated to keeping their production       http://www.janusdisplays.com                             1204 East 6th St.
local - 90% of their products are skillfully hand-          JANUS Displays is the premier provider of complete       Huntingburg IN 47542
crafted in the USA.                                         digital signage systems. Believing that a digital sig-   P 812-683-7332
                                                            nage network is more than a software application, we     Contact Name: Douglas Shapiro
                                                            provide all of the parts needed to make your digital     dshapiro@loewensteininc.com
hollAnd BAr stool                                           display dreams come true. You can always count on        http://www.loewensteininc.com
12839 Corporate Circle Place                                JANUS Displays for user-friendly software, creative      Founded in 1966 by Hank Loewenstein, our
Holland MI 49424                                            digital content, reliable multi-media controllers and    company has always strived to be an organization
P 800-423-1903                                              superior technical support. Our 25 years of experi-      that cares about our customers, employees and the
Contact Name: Terry Burns                                   ence and turn-key service will ensure your digital       environment. Loewenstein’s philosophy and long
terry@hollandbarstool.com                                   signage project is successful and headache free.         term success has been built on the foundation of
http://www.hollandbarstool.com                                                                                       bringing world class international furniture designs
Holland Bar Stool Company is based in Holland,                                                                       to the North American contract market with proper
Michigan, where we manufacture and ship our prod-           kohler CompAny                                           scale, comfort and engineering. These design collec-
ucts. Our merchandise is constructed from the finest        8601 Swan Lake Court                                     tions have been offered to the interior design com-
solid red Appalachian oak or solid hardwood maple           Tampa FL 33647                                           munity as multi-purpose furniture at strong value
for the wood products, and high quality plating             P 813-830-1706                                           price points. Backed by progressive and experienced
grade steel for metal products. Our metal stools have       Contact Name: Phil Boggs                                 management, along with a highly skilled factory and
an oven-baked powdercoat finish that is extremely           phil.boggs@kohler.com                                    support team, Loewenstein consistently delivers on
durable and long lasting, while our wood is finished        http://www.kohler.com                                    its commitment to quality, service and dependability.
with the finest catalyzed lacquer in the industry. We       Since 1873, Kohler Co. has been improving the
offer a variety of sizes: 18” chairs, 24” counter stools,   lives of its customers with exceptional products and
30” and 36” bar stools, a number of finishes for both       services. Our diversity of products and powerful port-
wood and metal products and a huge assortment of            folio of brands lead the way in design, craftsmanship
upholstery options. We offer custom heights, custom         and innovation. We offer a breadth of products and

54 | S E A T | FALL 2010 | www.alsd.com
Contemporary Seating and Tables for the Sports and Entertainment Market




          loewensteininc.com | 800.327.2548 |   an OFS Brands company
                                                            tm
Alsd Buyers Guide 2011

mArquIs seAtInG                                           nApA teChnoloGy                                            perlICk
231 South Road                                            2956 Scott Blvd.                                           8300 W. Good Hope Road
High Point NC 27262                                       Santa Clara CA 95054                                       Milwaukee WI 53223
P 336-475-8200                                            P 408-476-3123                                             P 800-558-5592
Contact Name: Ashleigh Reier                              Contact Name: Jeffrey Brooks                               Contact Name: Chaya Jacobs
ashleigh@marquisseating.com                               jbrooks@napatechnology.com                                 cac@perlick.com
http://www.marquisseating.com                             http://www.napatechnology.com                              http://www.perlick.com
Since our founding, we have provided architects and       First introduced in 2005, the WineStation was              Celebrating over 93 years of excellence, Perlick is the
designers with custom capabilities to create furniture    designed specifically to provide increased revenue         leader in commercial bar and beverage refrigeration
that excels in the hospitality market. Our close-knit     streams and cost controls for the restaurant, retail       and dispensing equipment. The Perlick brand can
team of talented individuals is thoroughly focused        and hospitality industries. Currently located in           be found in the finest restaurants, bars, stadiums,
on transforming your inspirations into environments       hundreds of arenas, convention centers, grocers, ho-       hotels and resorts in the world and is now available
that delight. From design and prototyping, through        tels, specialty wine shops, wine bars and restaurants      for those who desire the ultimate entertainment suite.
manufacturing, to service after the sale, Marquis         nationwide, the WineStation is a proven resource for       The Perlick product line includes both indoor and
forms itself around you and your unique needs to          harnessing the profitability of any wine program. The      outdoor undercounter refrigerators, wine reserves,
bring your ideas to life.                                 revolutionary preservation system assures perfect wine     freezers, freezer and refrigerated drawers, clear ice
                                                          dispensing and freshness for up to 60 days and self-       makers and beer dispensers – spanning 15-, 24-, and
                                                          service options that can provide product safeguards,       patented 48- and 72-inches. Perlick is also the FIRST
mArVel (AGA mArVel)                                       reporting and valuable insights.                           ALSD-CERTIFIED COMPANY.
1260 E. Van Deinse St, PO Box 400
Greenville, MI 48838
P 877-650-5775                                            ofs BrAnds                                                 pIoneer
Contact Name: Angie Alegre-Cardenas                       150 Turtle Creek, Suite 207                                2265 E. 220th St.
aalegre@agamarvel.com                                     Dallas TX 75207                                            Long Beach CA 90810
http://www.agamarvel.com                                  P 214-418-4220                                             P 310-952-2131
Marvel Makes the Game!                                    Contact Name: Debbie Marks                                 http://www.pioneerelectronics.com
Score big the next time you outfit your luxury suites     dmarks@ofsbrands.com                                       The Industrial Display Group of Pioneer Electronics,
with the industry‘s leading, reliable, bar-quality        http://www.ofsbrands.com                                   Inc. is the leading provider of plasma displays for in-
refrigeration from Marvel. For over 70 years, Marvel      While other manufacturers may claim to have a              dustrial applications. Pioneer introduced the first 50-
has been committed to enhancing the lifestyle of its      furniture-making heritage as strong as ours, few           inch high definition plasma in 1998 and continues to
customers with its unparalleled line of luxury under-     can equal our commitment to our customers. Our             deliver innovative third generation display solutions
counter refrigeration products. Marvel’s hospitality      operating philosophy is that our customer is our           for businesses, sporting facilities, medical, broadcast
line includes a wide range of wine cellars, under-        business. That’s why we strive to provide the products     and educational applications.
counter refrigerators, ice machines and beer dispens-     you’re looking for - products that not only meet but
ers, including models that meet ADA requirements.         exceed your expectations for quality and value, while
Call 877-650-5775 for more details on Marvel’s sta-       being delivered on OFS Brands company-owned                rosseto
dium programs and exclusives on: installation service,    transportation vehicles. At OFS Brands, you won’t          8707 Skokie Blvd, #205
color options and team logo graphics applied with         find big company committees waiting for other              Skokie IL 60077
SonicImage™ technology. Visit www.marvelrefrigera-        committees to make a decision about what furniture         P 847-763-1215
tion.com for more information on other exciting           we’ll be producing this year. What you will find are       http://www.rosseto.com
products and promotions offered by Marvel.                craftspeople who are dedicated to creating the office      For over 13 years, Rosseto® has been a leader in the
                                                          furniture you need.                                        design, production and marketing of innovative tech-
                                                                                                                     nology for the food service and houseware industry.
nAnAwAll systems                                                                                                     Rosseto’s most recent venture has brought cutting-
707 Redwood Hwy.                                          pAVAr furnIture, InC.                                      edge technology to the US market with great success.
Mill Valley CA 94941                                      72-G Brunswick                                             Rosseto® strives to continually produce and supply
P 800-873-5673                                            Montreal QC H9B 2C5                                        high quality, beautifully designed products that are
Contact Name: April Keene                                 Canada                                                     also extremely functional. With an excellent rate of
april@nanawall.com                                        P 514-822-1011                                             customer satisfaction, Rosseto® makes dispensing fun
http://www.nanawall.com                                   Contact Name: Michael Di Paolo                             an EZ. Kids, seniors and workers alike love using our
ONE THING the Yankees, Mets, Phillies and Giants          mdipaolo@pavar.com                                         products!
can agree upon- NanaWall sliding glass wall systems       http://www.pavar.com
create comfortable and uniquely adaptable luxury          Restaurant chairs, seating, bar stools and banquettes
stadium boxes with an unobstructed view of the            are crucial in the hospitality industry. The visual        seAtInG solutIons/dreAmseAt
field in any weather. With over 20 years experience       design as well as the overall comfort of the seating       60 Austin Blvd.
providing custom engineered glass wall systems to all     in an establishment can contribute to its success.         Commack NY 11725
types of sports venues from high school natatoriums       Founded in 1983, Pavar understands the importance          P 631-845-0449
to major league stadiums, only NanaWall can offer         of carefully chosen seating. Now recognized as a lead-     Contact Name: Adam Beyda
nearly unlimited design freedom backed by sound           ing furniture manufacturer of chairs, tables, bar stools   abeyda@dreamseat.com
technology and independent testing. If your plans         and banquettes, Pavar has one of the largest selections    http://www.dreamseat.com
include a new stadium or major remodel, then NWS          of seating.                                                Seating Solutions is a total spectator seating company
would like to discuss the infinite possibilities of the                                                              that specializes in the design, sales, rental and instal-
precision engineered NanaWall with you.                                                                              lation of custom seating. Our expertise extends to
                                                                                                                     all venues including luxury suites, club and loge
                                                                                                                     areas, clubhouses, grandstands, team offices, practice
                                                                                                                     facilities, press boxes, media rooms, etc. XZipit, the


56 | S E A T | FALL 2010 | www.alsd.com
The Leader in Opening Glass Walls




NanaWall HSW50 Sliding System   Mets Stadium Citi Field




                                                           Shelter. Transformation. Exhilaration.
                                                           Only NanaWall offers total design freedom supported by
                                                           award winning technology and Energy-Star rated systems.



                     Showrooms Nationwide                 800.873.5673 nanawall.com              ���������������������
Alsd Buyers Guide 2011

newest line of furniture, features interchangeable          our “green” products and processes- receiving several       summIt ApplIAnCe
logos and was showcased at the NBA All-Star Game            prestigious awards, including GSA’s Evergreen Award         770 Garrison Ave.
at Cowboys Stadium with rave reviews. XZipit is a           and most recently the Bloom Award. All of our               Bronx NY 10747
perfect fit for any new or renovated project involving      products are backed by exemplary customer service           P 718-893-3900
furniture. This is the only furniture available that will   and the industry’s longest warranties.                      Contact Name: Stephen Ross
allow you to generate revenue after it is purchased.                                                                    steve@summitappliance.com
                                                                                                                        http://www.summitappliance.com
                                                            spInneyBeCk                                                 Summit Appliance manufactures the largest assort-
sICo AmerICA, InC.                                          425 Cross Point Pkwy, #100                                  ment of built in refrigeration perfect for suites of all
7525 Cahill Rd.                                             Getzville NY 14068                                          sizes. We manufacture so many different models with
Edina MN 55439                                              P 716-446-2380                                              different features, they look like they were made for
P 866-702-8308                                              Contact Name: Sandra Summers                                you! Just tell us what you want. Select from refrigera-
Contact Name: Stephen Gardner                               summers@spinneybeck.com                                     tors, beverage coolers, wine coolers, beer dispensers,
sgardner@sicoinc.com                                        http://www.spinneybeck.com                                  ice makers and freezers and all are available in ADA
http://www.sicoinc.com                                      Spinneybeck is the world’s leading and largest sup-         heights. Add our induction cooktops and built in mi-
Since 1951, SICO has set the standard of excellence         plier of quality upholstery leather with a standing         crowave ovens and give your guests all the pleasures
for mobile folding stages, catering and banquet tables      inventory of 2,000,000 square feet in our new global        they are looking for.
and portable dance floors. This reputation was built        headquarters facility located in Getzville, New York.          With the personal touch of a family-owned orga-
on a strong commitment to quality manufacturing             Spinneybeck introduced quality Italian leathers to          nization, we help you win!
and customer care. SICO’s newest products are a full        North America more than three decades ago, being
line of illuminated buffet stations designed to wow         the first to bring full grain, aniline dyed Italian
your guests in a rainbow of colors and presentation.        leather to the North American design community.             the homer lAuGhlIn ChInA Co.
SICO’s innovative products have been designed to            Spinneybeck’s exacting standards, quality products          672 Fiesta Dr.
quickly transform spaces to accommodate various             and prompt service have become industry hallmarks.          Newell WV 26050
events. SICO products take the work out of set-up           No company in the furnishings field has a greater           P 304-387-1300
and are designed to use minimal storage space when          commitment to its industry, the clients who specify         Contact Name: Dick Blatchford
not in service.                                             its products or customer satisfaction than Spinney-         dblatchford@hlchina.com
   Don’t settle for less…ask for SICO.                      beck.                                                       http://www.hlchina.com
                                                                                                                        Specializing in high-fired, lead-free glazes with an
                                                                                                                        Alpha Alumina body, Homer Laughlin remains the
skyfold Auto-lIft systems                                   sprInG usA                                                  largest domestic pottery, employing over 1100 skilled
325 Lee Ave.                                                127 Ambassador Dr, Suite 147                                workers in a 37-acre facility. As a leader in the china
Montreal QC H9X 3S3                                         Naperville IL 60540                                         design and manufacturing market, Homer Laughlin
P 514-457-4767                                              P 630-527-8600                                              has pursued the issues that matter most: lead-free
Contact Name: Steve Miller                                  Contact Name: Nick Lekos                                    dinnerware, durability, contemporary design and
steve_miller@skyfold.com                                    nlekos@springusa.com                                        timely delivery.
http://www.skyfold.com                                      http://www.springusa.com
Skyfold® Custom Powerlift Partitions are world              For over 60 years, Spring USA has soared above the
leaders in operable wall systems because of their           competition by offering the finest products with            u-lIne
state-of-the-art automatic design, ease of use and the      our exclusive designs, superior quality and unique          8900 North 55th St.
available customization to suit all of your specific        detail. Products from Spring USA meet the everyday          Milwaukee WI 53223
needs. Skyfold® Custom Powerlift Partitions are the         demands of the world’s top professional chefs. Our          P 414-831-2136
only automatic operable walls in the world that offer       product line is unsurpassed when it comes to fit,           Contact Name: Doug Biggs
high acoustical ratings and fold vertically into the        finish and reliability. For professional cookware, tools,   douglas.biggs@u-line.com
ceiling without manual intervention.                        accessories, beverage servers, chafing dishes, inserts,     http://www.u-line.com
                                                            induction systems, either mobile or stationary - look       For nearly five decades and three generations, U-Line
                                                            to Spring USA for your solutions.                           continues to be the leader in innovation, quality
southern AlumInum                                                                                                       and value in the premium built-in undercounter ice
5 HWY 82 West, PO Box 884                                                                                               making, refrigeration and wine preservation market.
Magnolia AR 71754                                           steelIte InternAtIonAl usA, InC.                            U-Line has captivated those with an appreciation for
P 800-221-0408                                              154 Keystone Dr.                                            the finer things with exceptional functionality, style,
Contact Name: John Frank                                    New Castle PA 16105                                         inspired innovation and attention to even the smallest
hofrank8@bellsouth.net; sales@southernaluminum.             P 724-856-4900                                              details. We are known for our unwavering dedication
com                                                         Contact Name: Karen Gowarty                                 to product design, quality and selection.
http://www.southernaluminum.com                             kgowart@steeliteusa.com
With over 30 years of experience, Southern Alumi-           http://www.steelite.com
num is the leading innovator of all-aluminum, light-        Steelite International is a world-leading manufacturer      unIted reCeptACle, InC.
weight meeting and banquet tables, pedestal tables          and supplier of award-winning, inspirational tabletop       14th & Laurel St, P.O. Box 870
and portable stages. We offer linenless solutions for       ranges for the international hospitality industry. The      Pottsville PA 17901
meetings, events, presentations and foodservice needs       company’s core chinaware products are manufactured          P 800-233-0314
in the hospitality, venue and other markets. Our            at its factory in Stoke-on-Trent – one of the most          Contact Name: Layton Dodson
unique products, including Swirl Tables® for events         modern and efficient tableware production units in          lmdodson@unitedrecept.com
and iDesign Tables® and T2 Tables® for meetings,            the world.                                                  http://www.unitedrecept.com
quickly transform ordinary spaces into unforgettable                                                                    United Receptacle is a leading manufacturer of
events. Crafted from 100% aircraft-grade recyclable                                                                     quality commercial waste receptacles, smokers’ urns,
aluminum, our sustainable products are made in the                                                                      recycling containers, planters and accessories from
USA. Southern Aluminum has been recognized for                                                                          steel, fiberglass, aluminum and concrete in over 1000

58 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

styles and finishes.                                        AmerICAn BArCode And rfId                                  evan@channel1media.com
                                                            3431 E Elwood Street                                       http://www.channel1media.com
                                                            Phoenix AZ 85040                                           Channel 1 Media is a leading digital marketing
wesnIC                                                      P 480-319-1579                                             agency that specializes in customized interactive sales
6000 Bowendale Ave.                                         Contact Name: Jason Miller                                 tools for sports franchises within the NHL, NFL,
Jacksonville FL 32216                                       jason.miller@abrfid.com                                    NBA, MLS, MLB, NCAA and various other sports
P 904-733-9595                                              http://www.abrfid.com                                      properties and venues throughout the United States
Contact Name: Bill Gilbert                                  With particular focus on the hospitality and enter-        and Canada. Since 1998 we have provided high-
bgilbert@wesnic.com                                         tainment industries, American Barcode and RFID is          impact, cost-effective content, helping companies all
http://www.wesnic.com                                       uniquely positioned to assist with the implementa-         over North America improve their bottom line.
Wesnic is the nation’s premiere source of high quality      tion of sophisticated automated data collection and           Most noted for our popular e-brochures, Channel
furniture. Designed and manufactured to withstand           management solutions. For 30 years, American Bar-          1 has produced pieces to promote everything from
the “Wear and Tear” associated with public space            code and RFID has led the industry with innovative         premium seating, arena clubs and new stadiums, to
environments, our furnishings do not sacrifice design       products, solutions and managed services that enable       sponsorship opportunities, seat relocation programs
for its high quality. For over 20 years, colleges and       companies to manage both human and capital assets,         and renewals. Our tools are recognized not only
universities, arenas, coliseums, shopping malls, hotels,    mobilize workforce operations and secure facilities        for their dynamic energetic quality by bringing the
restaurants, hospitals and both private and govern-         through enhanced controlled access.                        entertainment experience to the consumer, but for
ment offices have relied on Wesnic’s furnishings.                                                                      helping clients achieve outstanding returns on their
                                                                                                                       investment.
                                                            At&t wI-fI serVICes
wItt IndustrIes                                             311 S Akard Street
4600 N. Mason-Montgomery Rd.                                Dallas TX 75202                                            dell InC.
Mason OH 45040                                              P 214-712-7798                                             One Dell Way
P 800-543-7417                                              Contact Name: Robert Weaver                                Round Roots TX 78682
Contact Name: John Winfield                                 rw6164@att.com                                             P 512-723-5962
jwinfield@witt.com                                          http://www.att.com/wifi                                    Contact Name: Kristin Storer
http://www.witt.com                                         AT&T Wi-Fi Services is dedicated to providing end-         kristin_storer@dell.com
Witt Industries, formerly The Witt Company, enjoys          to-end connectivity resources for a variety of custom-     http://www.dell.com
a rich, established history in the steel waste receptacle   ers, including those in hospitality, retail, healthcare,   Dell Inc. listens to customers and delivers innova-
manufacturing industry dating back to 1887. It was          sport arenas/stadiums and university segments. We’re       tive technology and services they trust and value.
founded as The Witt Cornice Company by George               using the strength of our global organization, along       Uniquely enabled by its direct business model, Dell is
Witt, who invented and patented the first corrugated,       with our experience, financial stability, innovation       the leading global systems and services company.
galvanized ash can and lid in 1899. Throughout the          and quality of service to benefit client venues. With
1900’s, Witt Industries has been in the forefront of        more than 20,000 U.S. locations served, AT&T is
the industry through product innovation, quality            making you more productive by making the Internet          eVent Iq
and service. Today Witt Industries is proud to be part      accessible in more places than ever before. We deliver     11523 100th Ave, Suite 211
of the Armor Metal Group and is a woman-owned               an end-to-end network solution, including: trans-          Edmonton AB T5K OJ8
business.                                                   port, application enablement, program and project          Canada
                                                            management, installation, posting, monitoring,             P 780-424-3144
                                                            maintenance and 24/7 care.                                 Contact Name: Dave Bodnarchuk
                                                                                                                       dave.bodnarchuk@eventiq.com
                                                                                                                       http://www.eventiq.com
inFormAtion                                                 CAtereAse softwAre                                         It is the eventIQ mission to become the premier
technoloGy                                                  1020 Goodlette Rd. North                                   provider of event software and services for everyone.
                                                            Naples FL 34102                                            To accomplish our mission, we streamline the event
                                                            P 239-261-5828                                             management business model using our PC-based
AGIlysys                                                    Contact Name: Susan Koschalk                               software, a centralized Internet site and other services.
5383 Hollister Ave.                                         susan@caterease.com                                        We seek to make events successful and signups simple
Santa Barbara CA 93111                                      http://www.caterease.com                                   by increasing promotional efforts for events and re-
P 805-692-6338                                              We at Caterease are committed to providing the most        ducing the traditional administrative challenges/cost.
Contact Name: Nancy Naretto                                 powerful, progressive, user-friendly event manage-
nancy.naretto@agilysys.com                                  ment software at the most affordable price. As the
http://www.agilysys.com                                     needs in the event management industry change, and         fAnGo softwAre systems
With today’s competitive stadium and entertain-             as technology advances, Caterease is committed to          1176 Appian Crossing Way, Suite 124
ment market, the technology you chose to run things         keeping its customers on the cutting-edge. Through         Lexington KY 40517
has to be right. Agilysys is not only addressing the        comprehensive program upgrades several times each          P 859-396-8021
different operational needs that sports and entertain-      year, Caterease will continue to be the industry leader    Contact Name: Adam Rector
ment outlets have, it’s giving them the right tools to      for many years to come.                                    arector@thefango.com
get timely, unified reports that help managers make                                                                    http://www.thefango.com
better business decisions. When you want to expand                                                                     How much money did you lose today? FanGo keeps
into new handheld and kiosk technology, Agilysys            ChAnnel 1 medIA                                            money from walking out of your facility by ensuring
provides the solid integration to make it happen.           99 Atlantic Avenue, Suite #308                             that customers are able to order what they want,
Add critical back-office applications like inventory &      Toronto ON M6K 3J8                                         when they want it. How? FanGo allows your fans to
procurement and document management, and you’ll             Canada                                                     order concessions, merchandise, even tickets all from
have an efficient sports and entertainment outlet           P 416-531-6111                                             their seat using our mobile application on their cell
operation that enhances the guest experience.               Contact Name: Evan Karasick                                phones. Our mobile ordering solution offers you a


60 | S E A T | FALL 2010 | www.alsd.com
While your team is winning the game, Agilysys helps you win the crowd.




                                                                  Wants a beer but doesn’t want to miss the action.
                                                                  Use mobile POS to pre-order and bust the queue.



                                       Halftime starting in four minutes and stadium network has just crashed.
                                       Still serve three times as many customers off-line with easy-to-use POS.



Pre-ordered four vegetarian plates for luxury suite.
Automatically adjust catering inventory.




Agilysys solutions provide you with total control of your retail and food & beverage operations—so you can
simplify management and improve revenue stadium-wide. Provide faster, more accurate service in luxury suites
and club sections with mobile POS devices. Speed up concession lines and increase sales volumes with easy-to-use
POS terminals. Maintain accurate inventory of every concession, bar, restaurant, caterer and fan shop—in real time—
during your events. And improve planning with in-depth analytics and superior reporting capabilities. It’s everything
you need to simplify operations and boost your bottom line—only from Agilysys. Find out what Agilysys can do for you.
Call 1-877-374-4783 or email hsgsales@agilysys.com | www.agilysys.com




                                                                                             Agilysys solutions include:
Alsd Buyers Guide 2011

customizable menu with the ability to adjust almost          85 stadiums and venues, the Fortress membership           GlyphIC teChnoloGIes
every aspect of the interface in real-time from your         scheme uses our award winning RFID smart card             1001 Avenue of the Americas, 4th Floor
computer or even from your phone. Fans don’t lose            technologies to enable and manage electronic pay-         New York NY 10018
out on the game…you don’t lose any more money!               ments, loyalty point collection, paperless ticketing,     P 917-751-9500
                                                             venue access and the running of tailored campaigns        Contact Name: Devra Karlebach
                                                             and promotions.                                           dkarlebach@glytec.com
fIreId                                                                                                                 http://www.glytec.com
2nd Floor Octo Place                                                                                                   Glyphic Technologies is a leading information
Elektron Avenue                                              fusIon storm                                              technology consulting firm delivering business-driven
Technopark Stellenbosch                                      2 Bryant Street, Suite 150                                technology solutions. We use our comprehensive
South Africa                                                 San Francisco CA 94105                                    IT solution offerings, including staff augmentation,
P 425-466-5103                                               P 818-265-4101                                            Lotus, messaging and collaboration, enterprise portal
Contact Name: Alison F. Kelly                                Contact Name: Rhonda Eiffe                                and service-oriented architecture implementations
alison@fireid.com                                            http://www.fusionstorm.com                                to make our clients’ businesses more nimble and
http://www.fireid.com                                        FusionStorm is an award-winning, national provider        responsive. With an emphasis on building lasting
FireID is a leading provider of mobile two-factor            of technology solutions for enterprises of all sizes.     relationships, our philosophy has always been to take
authentication. Founded in 2006, FireID is located           We combine best-of-breed products from leading            care of clients’ needs first, and the business will take
in Stellenbosch, South Africa and has offices in the         vendors with a full suite of professional and man-        care of itself. Our high percentage of repeat business
USA and UK with a broad international network of             aged services to help you save money and grow your        — more than 85 percent of revenue over the last five
distributors and resellers. With increased transaction       business. Providing technology solutions is as much       years — reflects our commitment to quality and the
fraud and identity theft, strong authentication has          about people as it is about hardware and software, so     long-term partnerships we build with our clients.
become an essential component for any online or              we strive to build long-term relationships with our
mobile application. FireID’s world-class authentica-         customers. Your success is our success, and we can
tion solutions meet the growing authentication needs         help you get there.                                       IdentItymIne
of corporations, government agencies and end-users                                                                     315 1st Ave South, Suite 200
who require highly secure and convenient online                                                                        Seattle WA 98104
access to password protected accounts. For more              GIVex                                                     P 253-722-0828
information, visit www.fireid.com.                           366 Adelaide Street, Unit 400                             Contact Name: Kurt Brockett
                                                             Toronto ON M5V 1R9                                        kurt.brockett@identitymine.com
                                                             Canada                                                    http://www.identitymine.com
food trAk                                                    P 416-350-9660                                            IdentityMine is an expert interactive software design
15900 North 78th Street                                      Contact Name: Carol Due                                   and user experience (UX) company. We specialize
Scottsdale AZ 85260                                          carol@givex.com                                           in creating unique digital interactive experiences, by
P 480-951-8011                                               http://www.givex.com                                      leveraging a deep expertise in a variety of platforms to
Contact Name: Marketing Director                             Since 1999, Givex has assisted local independent          deliver highly engaging mobile, desktop, rich media
ftsales@foodtrak.com                                         businesses to major global corporations implement         experiences for major brands in mainstream markets.
http://www.foodtrak.com                                      standard gift card and loyalty programs. Today, our       We help you to make a lasting impression on your
System Concepts, Inc. (SCI) is the developer of the          technology empowers businesses to do so much              audience by creating engaging brand experiences that
FOOD-TRAK® System and is one of the world’s                  more. We now boast a wide array of customizable           deliver business results. We’re working with this in-
first companies to specialize in the field of food and       tools that enable our clients to acquire new custom-      dustry to create the next generation of fan experiences
beverage management automation. Our narrow spe-              ers, build, maintain and expand their customer            using the latest interactive technology. Visit www.
cialization and large client base has resulted in a level    database, effectively communicate with customers          identitymine.com to see samples of our work.
of software sophistication and consulting expertise          and finally understand and reward their most loyal
unrivaled in the industry. With over 10,000 clients          customers. Givex’s innovations in these areas now
in more than 18 countries, our success has been              power over 100,000 installations in 50 countries          In stAdIum solutIons
built one client at a time. Our focus on knowledge-          worldwide, fully supported by our global backbone.        571 Sawgrass Corporate Parkway
building and personal, on-site involvement in                Find out more at www.givex.com.                           Sunrise FL 33325
consulting, automated solution implementation and                                                                      P 954-514-8988
ongoing success is a key to our clients’ abilities to save                                                             http://www.instadiumsolutions.com
significant time and money by bulletproofing their           GloBAl ColleCt                                            ISS is a privately held company based in South
F&B operation.                                               Three Embarcadero Center, Suite 1630                      Florida. Our marketing and technical team has
                                                             San Francisco CA 94111                                    several years of experience in text message marketing
                                                             P 415-975-0939                                            and mobile phone content solutions. Our mission is
fortress GB                                                  Contact Name: Shane Happach                               to provide highly innovative text message solutions
South Block Tavistock House                                  shane@globalcollectusa.com                                in a very cost effective manner. We can fulfill even
Tavistock Square                                             http://www.globalcollect.com                              the most demanding requests in a timely fashion.
London WC1H 9LG                                              GlobalCollect started in 1994 as a division of TNT        Our mobile SMS and content platforms have been
United Kingdom                                               in order to add value to its distribution services by     developed in-house by our staff of technical engineers
P +44 (0) 20 7874 7595                                       enabling international publishers to invoice world-       and have undergone years of testing by our European
http://www.fortressgb.com                                    wide as well as to accept payments in local currencies.   partners. The system is cutting-edge and customizable
Fortress is a global provider of customer management         As a result, GlobalCollect managed to establish a         to meet the demands of even the most sophisticated
and stored value solutions for the sports & entertain-       unique worldwide financial network, which enabled         users.
ment industry. Our innovative card schemes improve           customers to outsource their entire collection and
customer service and help our clients identify,              reconciliation process.
understand and interact with their customers in a
more personal and effective way. Used today by over


62 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

InfloBlox                                                 JunIper networks                                          opportunities
4750 Patrick Henry Dr.                                    1194 North Mathilda Ave.                                  •	 Provide suite holders with a web-based tool to
Santa Clara CA 95054                                      Sunnyvale CA 94089                                        make it easier to manage their suite and provide them
P 408-625-4200                                            P 408-745-2000                                            proof of ROI
Contact Name: Pete Surette                                Contact Name: Jim Rector
http://www.infoblox.com                                   jrector@juniper.net
Infoblox was founded in 1999 and has shipped              http://www.juniper.net                                    mICros systems, InC.
more than 40,000 appliances to more than 4,000            Juniper Networks was founded on a simple but              7031 Columbia Gateway Dr.
customers worldwide, including more than one third        incredibly powerful vision for the future of the          Columbia MD 21046
of the Fortune 500. Infoblox is the leader in network     network: “Connect everything. Empower everyone.”          P 443-285-8144
automation and control. Many of the world’s               This ideal is the commitment of the company and the       Contact Name: Wayne Scarsella
largest businesses rely on our integrated hardened        mission that drives every Juniper colleague every day.    wscarsella@micros.com
appliance based software for business continuity,         We are dedicated to uncovering new ideas and in-          http://www.micros.com
availability and compliance. We provide integrated        novations that will serve the exponential demands of      MICROS Systems, Inc. provides enterprise ap-
DNS, DHCP, IP Address Management (IPAM) and               the networked world. To do this, we build solutions       plications for the hospitality and retail industries
Network Change & Configuration Management                 that center on simplification, automation and open        worldwide. Over 310,000 MICROS systems are cur-
(NCCM) products that together:                            innovation.                                               rently installed in table and quick service restaurants,
•	 Ensure network availability                                                                                      hotels, motels, casinos, leisure and entertainment,
•	 Provide better control of the network                                                                            and retail operations in more than 130 countries
    infrastructure                                        kAnGAroo tV                                               and on all seven continents. In addition, MICROS
•	 Deliver ‘one-click’ network compliance reporting       11600 Louis Bisson Bloc A                                 provides property management systems, central
•	 Improve staff efficiency with built-in automation      Mirable QC J7N 1G9                                        reservation and customer information solutions
                                                          P 450-595-2000                                            under the brand MICROS-Fidelio for more than
                                                          Contact Name: Matt Lukens                                 25,000 hotels worldwide as well as point-of-sale, loss
InsIGht                                                   mluken@kangaroo.tv                                        prevention and cross-channel functionality through
1620 W. Fountainhead Pkwy, 4th Floor                      http://www.kangaroo.tv                                    its MICROS-Retail division for more than 79,000
Tempe AZ 85282                                            Kangaroo TV takes live events to a whole new              retail stores worldwide.
P 480-635-2564                                            dimension. Get a bigger piece of the action and see
Contact Name: Brian York/Christine Stoffel                it from more angles. Make every moment count. Get
brian.york@insight.com/christine.stoffel@insight.         stats, audio and video content – all in one slick look-   moBIo IdentIty systems
com                                                       ing handheld terminal. You’ll never see live events the   350-375 Water Street
http://www.insight.com                                    same way again.                                           Vancouver BC V6B 5C6
Insight is a leading provider of brand-name infor-                                                                  Canada
mation technology (“IT”) hardware, software and ser-                                                                P 778-588-7657
vices to large enterprises, small to medium-sized busi-   keywest teChnoloGIes                                      Contact Name: Clovis Najm
nesses and public sector institutions serving clients     14563 W. 96th St. Terrace                                 clovis@mobioid.com
in 170 countries around the world. Insight brings         Lenexa KS 66215                                           http://www.mobioid.com
a comprehensive portfolio of products and services        P 913-492-4666                                            Mobio Identity Systems, Inc. has developed a soft-
across technology areas including the data center,        Contact Name: Wes Dixon                                   ware m-commerce platform that takes the payment
LAN/WAN, wireless, security, desktops, peripherals,       wes@keywesttechnology.com                                 experience to a completely new level. Mobio technol-
software and more. Insight also maintains a dedicated     http://www.keywesttechnology.com                          ogy takes advantage of existing payment infrastruc-
sports and entertainment technology practice to           Keywest Technology delivers the technology driving        ture and mobile devices, creating a new universal
provide consulting and technology solutions tailored      the digital signage revolution. Behind every digital      transaction system that is more convenient and secure
to professionals within the sports and entertainment      sign is a device and software responsible for playing     than any other competing technology on the market
industries. Insight brings unmatched flexibility and      back and managing media. Solving your company’s           today. With this new technology, Mobio has taken a
scalability to meet your sports and entertainment         digital signage puzzle with professionalism at every      fundamentally different approach to the manner in
technology needs.                                         level is our specialty.                                   which people and businesses transact in person and
                                                                                                                    over the Internet. The exchange of personal informa-
                                                                                                                    tion, including credit cards, can now be delivered in a
IomedIA                                                   luxIum                                                    convenient and secure format that can be customized
91 Fifth Ave, 4th Floor                                   200 Elgin St, Suite 1001                                  and personalized to each user.
New York NY 10003                                         Ottawa ON K2P 1L5
P 212-352-1115                                            Canada
Contact Name: Liz King                                    P 613-780-9000                                            motorolA
elizabeth@io-media.com                                    Contact Name: Bruce Lazenby                               1303 E. Algonquin Rd.
http://www.io-media.com                                   blazenby@luxium.ca                                        Schaumburg IL 60196
IOMEDIA is a creative agency focused on the               http://www.luxium.ca                                      P 972-277-6542
bigger picture-strategy, concept and execution of         Luxium is a software solution designed specifically for   Contact Name: John Saeger
extraordinary digital visuals and brand-centric media     stadiums and teams who want to maximize revenues          john.saeger@motorola.com
experiences. For the past 13 years, IOMEDIA has           from their luxury suites and enhance relationships        http://www.motorola.com
offered a diverse outlook answering complex market-       with their most valuable customers. Luxium enables        Motorola provides stadium mobility solutions that
ing challenges with inspired concepts, campaigns and      stadiums to:                                              deliver an unsurpassed fan experience. Mobility
media productions. With a full in-house compliment        •	 Drive greater return on investment (ROI)               streamlines the ticketing process, enables seat-side
of creative and technology teams, IOMEDIA and             through better management of suite inventory, better      ordering and provides security personnel with real-
its Virtual Venue ™ delivers game-changing creative       use of fractional suites and optimizing SRO sales         time communications to give fans peace of mind.
solutions for today’s sales and marketing challenges.     •	 Conduct in-depth reporting to obtain insights          From reliable, rugged mobile computers and two-way
To learn more, visit www.io-media.com/sports.             into suite usage and customer data, driving new sales     radios to secure wireless networks, Motorola has the

64 | S E A T | FALL 2010 | www.alsd.com
INSIGHT IS PROUD TO BE THE OFFICIAL IT PARTNER




For the Thrill of IT
Premium seat holders demand more. They want to check fantasy scores, access stats in real
time and order concessions at the touch of a button. Provide your guests with all this and
more by teaming up with Insight.

Professional teams in every major sports league and leading sports and entertainment
venues rely on Insight to deliver game-changing technology solutions to meet business
goals and fans’ expectations. Isn’t it time you made us part of your team?



1.800.INSIGHT                               t       I N S I G H T. C O M

© 2010 Insight Direct USA, Inc. All rights reserved. Insight is a registered trademark of Insight Direct USA,
Inc. All other company and product names are trademarks or service marks of their respective owners.
Alsd Buyers Guide 2011

wide range of products you need to keep fans coming        pArsons teChnoloGIes                                       seAtsuB, InC.
back.                                                      5960 Main Street SE                                        42 Greenfield Ave, Suite G
                                                           Minneapolis MN 55432                                       San Anselmo CA 94960
                                                           P 763-528-7764                                             P 415-508-3782
neC dIsplAy                                                Contact Name: Wendy Boosalis                               Contact Name: Franco Cirelli
500 Park Blvd, Suite 1100                                  wboosalis@parsonscorp.com                                  franco@seatsub.com
Itasca IL 60143                                            http://www.parsonscorp.com                                 http://www.seatsub.com
P 858-705-0239                                             Parsons Technologies provides comprehensive and            SeatSub is an online solution that helps charities
Contact Name: Juan Chavez                                  integrated technology solutions, spanning the entire       accept season tickets as donations. With an estimated
jchavez@necdisplay.com                                     Project Lifecycle™ from conception, through design,        40% of season tickets going unused over a given year,
http://www.necdisplay.com                                  installation, service and maintenance. Parsons delivers    SeatSub provides charities with a way of empower-
NEC Display Solutions is a leading designer and            systems expertise in broadcast, audio/visual, security     ing fans to donate seats that would otherwise go
provider of innovative desktop LCD monitors,               and voice/data. We bring a team of dedicated profes-       unused. Non-profits are then able to fill those seats
commercial and professional-grade large-screen LCD         sional designers, engineers, project managers, field       (volunteers, potential donors or otherwise worthy
displays, a diverse line of multimedia and digital         supervisors and installers to every project. In addition   folks) or sell them and use the profits to fund their
cinema projectors and integrated display solutions.        to extensive experience delivering solutions to the        philanthropic goals.
VUKUNET, powered by NEC Display Solutions of               sports venue industry, Parsons also serves the com-
America, is the universal advertising platform that        mercial, industrial, healthcare, hospitality, gaming,
connects digital out-of-home networks with ad rev-         and education markets. Parsons is headquartered in         spInnAker
enue. VUKUNET is a web-based tool that provides            Minneapolis, MN and has branch locations in St.            8001 Irvine Center Dr, Suite 400
a centralized, automated place for network owners to       Paul, MN and Phoenix, AZ.                                  Irvine CA 92618
connect their screens to advertisers looking to place                                                                 P 949-268-1602
their digital ads. Visit us at www.necdisplay.com or                                                                  Contact Name: Mitch Cannady
call 866.NEC.MORE.                                         plAnAr systems, InC.                                       mcannady@spinnaker.net
                                                           1195 NW Compton Dr.                                        http://www.spinnaker.net
                                                           Beaverton OR 97006                                         Founded in 1997, Spinnaker is recognized as a
network world mAGAzIne                                     P 503-748-1100                                             leader in identifying, designing and implementing
492 Old Connecticut Path                                   Contact Name: Brian Strayhan                               customer relationship management (CRM) solutions.
Framingham MA 01701                                        brian.strayhan@planar.com                                  As the customer relationship management space has
P 800-622-1108                                             http://www.planardigitalsignage.com                        matured and become a much more integral part of
http://www.networkworld.com                                Planar Systems, Inc. is a leading manufacturer of          a business’ success, Spinnaker has taken particular
Network World Magazine is the premier provider of          large format digital displays for digital signage ap-      interest in how CRM is being adopted into the
information, intelligence and insight for Network          plications. Planar’s line of LCD monitors, LCD video       entertainment, sports, venue and special events seg-
and IT Executives. With an editorial focus on              walls and rear-projection video walls deliver precise      ments. Spinnaker’s proven success is demonstrated
delivering news, opinion and analytical tools for key      and brilliant visual performance in demanding digital      through the design and implementation of solutions
decision makers who architect, deploy and manage           signage environments around the world. At ALSD             for sports and entertainment organizations. As a
business solutions, Network World Magazine offers a        2010, Planar showcased the Clarity™ Matrix LCD             Microsoft Gold Partner, Spinnaker is recognized as an
unique and powerful combination of audiences and           Video Wall System – for digital signage customers          expert in supporting the growth and adoption of the
resources across online, print and events to meet your     who need a nearly seamless video wall with uninter-        Microsoft Dynamics CRM and XRM product lines
marketing objectives.                                      rupted operation and minimal installation space            throughout the sports and entertainment community.
                                                           required.                                                  In addition, Spinnaker continues to be featured as an
                                                                                                                      authority on the trends of and success with customer
omnIVex                                                                                                               relationship management throughout the technology
3300 Highway 7, Suite 501                                  rAdIAnt systems                                            press community due to its continued support and
Concord ON L4K 4M3                                         3925 Brookside Parkway                                     education of CRM.
Canada                                                     Alpharetta GA 30022
P 905-761-6640                                             P 770-576-7195
Contact Name: Elizabeth Cartan                             Contact Name: Nyree Allen                                  stAterA
ecartan@omnivex.com                                        nyree.allen@radiantsystems.com                             6501 E. Belleview Ave, Suite 300
http://www.omnivex.com                                     http://www.radiantsystems.com                              Englewood CO 80111
Since 1991, Omnivex has been helping innovative            Radiant Systems is a world leader in providing             P 602-340-8500
organizations communicate with their patrons, part-        integrated point of sale solutions to stadium, arena       Contact Name: H. Lynn Blecha
ners and employees through visual displays. Omnivex        and event-based venues. Radiant is at the forefront        hlblecha@statera.com
makes enterprise-wide software to manage all aspects       of technology in the design, manufacturing and             http://www.statera.com
of your digital signage network. Reach and touch the       distribution of point of sale hardware and back office     At Statera, we believe every business problem presents
right people, at the right time, in the right place with   software, including a variety of specialized software      us with a unique opportunity and challenge to design
industry-defining digital communications solutions.        packages and a comprehensive range of hardware, in-        the right solution which gains the trust and respect of
Our solutions are designated to work for you and           cluding touch screen, keypad, handheld, wireless and       our customers. The right solution is composed of the
respond to your needs. Our goal is to provide you the      RF technologies - designed specifically for stadiums       right resources (leadership, guidance, management,
most powerful software tools to effectively commu-         and arenas. Join the more than 200 stadiums and            design and execution) enabled by the latest proven
nicate your message, with the least amount of work         arenas around the world that are capitalizing on the       technologies. Our ability to deliver the right solution
on your part.                                              benefits of the Quest Venue Management solution by         reflects the experience and expertise of our people.
                                                           Radiant Systems.                                           The Statera Brand is comprised of four key categories:
                                                                                                                      Spirit, Focus, Drive and Talent.




66 | S E A T | FALL 2010 | www.alsd.com
Broadcast | Audio Visual | Security | Voice/Data




                800-403-4832
            www.parsonscorp.com
Alsd Buyers Guide 2011

tABlet kIosk                                               ProFessionAl services                                   chris@stadiumci.com
                                                                                                                   http://www.bbb.ca/
2832 Columbia St.
Torrance CA 90503                                                                                                  http://www.stadiumci.com
P 310-782-1201                                             360 ArChIteCture                                        BBB Architects (BBB), with offices in Toronto, New
Contact Name: Gail Levy                                    300 West 22nd St.                                       York and Europe, has unique expertise in the fields of
gail@tabletkiosk.com                                       Kansas City MO 64108                                    architecture, urban design, planning, interior design
http://www.tabletkiosk.com                                 P 816-472-3360                                          and project management. BBB also has unsurpassed
TabletKiosk® offers a broad range of highly portable       Contact Name: Tracy Stearns                             knowledge with the programming and design of
tablet PCs, ultra-mobile PCs (UMPCs) and even a            tstearns@360architects.com                              sports and entertainment facilities. Clients range
mobile clinical assistant (MCA), all featuring resistive   http://www.360architects.com                            from universities, governments and professional
touch screens and/or WACOM® active digitizers              Our designs enhance the well being of people, or-       sport teams to some of the most prominent financial
capable of supporting Microsoft’s Digital Inking           ganizations, communities and the environment. We        institutions and development companies in the USA,
Technology and full handwriting recognition.               believe the opportunity for innovation exists within    Canada and overseas. BBB has also been a world
                                                           the context of each project – an opportunity we real-   leader in providing corporate branding, sponsorship
                                                           ize through our architecture and interior expertise.    and advertising opportunities throughout our specta-
texAs dIGItAl                                              We listen attentively, solve pragmatically and design   tor facilities.
400 Technology Parkway                                     creatively, fulfilling expectations in delightful and        Stadium Consultants International (SCI) is an
College Station TX 77845                                   unexpected ways. Our goal is always to inspire our      international multi-disciplinary consulting firm
P 800-693-2628                                             people, partners, clients and community through         specializing in the financial and physical planning,
Contact Name: Russ Manning                                 design and a passion for excellence.                    development, implementation and project manage-
rmanning@txdigital.com                                                                                             ment of sports, entertainment, recreation and leisure
http://www.txdigital.com                                                                                           facilities. SCI works closely with BBB Architects,
Texas Digital is a leading provider in digital signage     AeG                                                     who are experts in sports facility design.
solutions for a wide array of professional and             800 West Olympic Blvd, Suite 305
entertainment industries. Texas Digital’s VitalCAST        Los Angeles CA 90015
content management software gives users complete           P 213-763-7700                                          the BIGelow CompAnIes, InC.
control over digital messaging and allows simultane-       http://www.aegworldwide.com                             1575 Universal Ave, Suite 156
ous updates across multiple screens and multiple           AEG owns more sports teams and events than any          Kansas City MO 64120
locations with just a click of the mouse.                  other company in the world. AEG recognizes the          P 816-483-5553
                                                           entertainment value in sports and the emotional         Contact Name: Chris Bigelow
                                                           connection of its fans. From the NHL to the NBA,        chrisbigelow@bigelowcompanies.com
yInzCAm                                                    Major League Soccer to championship boxing and          http://www.bigelowcompanies.com
6616 Beacon Street                                         world-class tennis, AEG focuses on marquee sports       The Bigelow Companies, Inc. is made up of two
Pittsburgh PA 15217                                        that inspire fans and ultimately drive revenue and      major divisions: foodservice design and foodservice
P 412-268-8801                                             capture market share.                                   management consulting. While each division oper-
Contact Name: Priya Narasimhan                                                                                     ates independently, both services complement one
priya@yinzcam.com                                                                                                  another. Often, expertise in efficient and profitable
http://www.yinzcam.com                                     the AssoCIAtIon of luxury suIte                         operations may direct the design features of the
YinzCam, Inc. is a privately-held company based            dIreCtors                                               equipment plans and facility layouts. Likewise, many
in Pittsburgh, PA and is a spin-off from Carnegie          10017 McKelvey Rd.                                      operational challenges are often solved by proper
Mellon University. YinzCam’s products allow teams          Cincinnati OH 45231                                     placement and use of innovative new equipment and
to leverage their digital media assets to generate ad-     P 513-674-0555                                          design.
ditional revenue and drive additional online traffic to    Contact Name: Bill Dorsey
team sites, while providing their fans with new engag-     bill@alsd.com
ing in-game experiences on their own smartphones or        http://www.alsd.com                                     ChArIty pArtners, llC
on displays in the suites. The company’s experiential      The Association of Luxury Suite Directors was           75 Park Plaza, 4th Floor
mobile and suite products let fans choose the live         established in 1990 to provide teams and venues with    Boston MA 02116
camera angles (Follow Cam, Bench Cam, Red-Zone             accurate and timely information about the premium       P 617-426-2822
Cam) they want to watch, create their own replays,         seating market in stadiums and arenas across North      Contact Name: Charles Veysey
capture their moments in their personal digital game       America. Our team is committed to organizing, sup-      cveysey@charity-partners.com
diary and much more. YinzCam was recognized by             porting and developing a network for individuals to     www.charity-partners.com
NetworkWorld on their 2009 list of Top 10 Sports           share information, ideas and values with one another    Charity Partners is a free fundraising platform created
Technologies to Love.                                      in order to ensure profit and quality for all. We are   to dramatically increase critically needed funding
                                                           passionate about providing premium seat patrons         to some of the world’s most admired charities and
                                                           with superior service, state-of-the-art amenities and   foundations. We have set a goal of generating $200
                                                           an overall exceptional experience. We aim to be the     million a year by 2011 to enable our partner chari-
                                                           ultimate voice and resource for individuals and orga-   ties to spend more time executing their missions to
                                                           nizations involved in the premium seat industry.        serve and less time seeking the funding to do so. The
                                                                                                                   company was founded by Jord Poster, one of the
                                                                                                                   founding members of Priceline.com, who serves as
                                                           BBB ArChIteCts & stAdIum                                our Chief Executive Officer.
                                                           ConsultAnts InternAtIonAl
                                                           469 Seventh Avenue, Suite 900
                                                           New York NY 10018
                                                           P: 646-658-7410
                                                           Contact Name: Chris O’Reilly


68 | S E A T | FALL 2010 | www.alsd.com
+ SCI
Sport & Entertainment Revenue Generating Architecture

                       Architects
                          of the
           MADISON SQUARE GARDEN
              TRANSFORMATION
                         including

     All Premium Seating & Hospitality Products




      Contact: Chris O’Reilly at chris@sciarch.com
               Murray Beynon at murray@sciarch.com
               Tel: 646.658.7410


                              SCI    Stadium Consultants International
Alsd Buyers Guide 2011

the ColonnAde Group                                          enhancement studies, destination master planning,          dlr Group
402 Office Park Dr, Suite 205                                industry benchmarking, negotiation assistance and          6225 N. 24th St, Suite 250
Birmingham AL 35223                                          related services.                                          Phoenix AZ 85016
P 205-320-1234                                                                                                          P 602-381-8580
Contact Name: Robyn Felton                                                                                              Contact Name: Jodi Powers
robyn@colonnadegroup.com                                     deloItte And touChe, llp                                   jpowers@dlrgroup.com
http://www.colonnadegroup.com                                100 Kimball Dr.                                            http://www.dlrgroup.com
The Colonnade Group is a national leader in enter-           Parsippany NJ 07054                                        DLR stands apart in their capacity to provide
tainment and sports production. TCG provides turn-           P 973-602-6000                                             national design experience. They stand apart in their
key solutions for management as well as production           http://www.deloitte.com                                    multidiscipline offerings, uniting comprehensive
of national sporting events. The Colonnade Group             In the United States, Deloitte has 45,000 profession-      in-house services for integrated design delivery. DLR
has executed a variety of successful projects in major       als with a single focus: serving our clients and helping   stands apart in their work, with a growing portfolio
indoor sporting venues in the context of athletic            them solve their toughest problems. We work in four        of projects that touches modern lives, and they stand
departments and premium seating operations.                  key business areas — audit, financial advisory, tax        apart in their unmitigated passion for design.
                                                             and consulting — but our real strength comes from
                                                             combining the talents of those groups to address
ConsolIdAted prIntInG                                        clients’ needs. Fortune and BusinessWeek consistently      elIte rIsk serVICes
1712 East Main St.                                           rank our firm among the best places to work, which         423 31st Street
Van Buren AR 72956                                           is good news for our talent and our clients alike.         Newport Beach CA 92663
P 800-542-1013                                               When the best people tackle the most compelling            P 949-891-0133
Contact Name: Curtis Howells                                 challenges, everyone wins.                                 Contact Name: Kevin Kurtz
curtishowells@teamcpi.com                                                                                               kkurtz@eliterisk.com
http://www.consolidatedprinting.net                                                                                     www.eliterisk.com
For over 35 years, Consolidated Printing Company             dImensIonAl InnoVAtIons                                    Elite Risk Services is an outsourcing partner to trust-
has fused exceptional print quality with an insatiable       3421 Merriam Lane                                          ed advisors, providing their affluent clientele with the
commitment to environmental sustainability. With             Overland Park KS 66203                                     expertise and resources to effectively manage complex
full-service printing capabilities, state-of-the-art tech-   P 913-744-2112                                             property and liability exposures. An uninsured or
nology and a holistic system of unique green printing        Contact Name: Justin Wood                                  underinsured loss can devastate an otherwise sound
practices, Consolidated not only delivers beautiful,         jwood@dimin.com                                            wealth management plan. Affluent people tend to be
vivid materials but environmental peace of mind.             http://www.dimin.com                                       exceptionally busy and mistakenly view personal and
                                                             At Dimensional Innovations we are designers, engi-         commercial insurance as a commodity. Our services
                                                             neers and fabricators collaborating under one roof.        enable advisors to offer thorough risk management
CrystAlteCh weB hostInG, InC.                                We design to make your business money. We deliver          assessment for their clients, eliminating gaps and
1125 W. Pinnacle Peak Rd, Suite 103                          value while still winning awards. We make you look         costly overlaps. The end result is a well-constructed
Phoenix AZ 85027                                             good. Our innovative team creates experiences that         insurance portfolio that appropriately and effectively
P 602-263-0300                                               make distinctive connections with our clients and          insures their clients.
Contact Name: Chandi Johnson                                 your customers. Our sports industry experience
http://www.crystaltech.com                                   includes design and specialty fabrication of:
Newtek Web Hosting began web hosting in 1997                 •	 architectural build outs of sponsorship spaces          exeCutIVe Jet mAnAGement
and has since grown to become one of the largest             •	 luxury suites                                           4556 E. Airport Rd.
web hosts to specialize in Windows hosting solutions,        •	 courtside clubs                                         Cincinnati OH 45226
now providing reliable service to more than 100,000          •	 solid surface countertops                               P 513-979-6748
domains for customers located worldwide. What                                                                           Contact Name: Kuky Salazar
separates us from other hosting providers is our com-                                                                   ksalazar@ejmjets.com
mitment to offering every customer an unparalleled           dIsney InstItute                                           http://www.ejmjets.com
level of service. Our team of highly knowledgeable,          P.O. Box 10,000                                            Over 40 years ago, Executive Jet® pioneered and
highly trained system administrators are available via       Lake Buena Vista FL 32830                                  revolutionized the private aviation industry with the
phone, email and live chat at any time, 24/7, each           P 407-566-7824                                             concept of private jet charter and aircraft manage-
and every day of the year.                                   Contact Name: Scott Moore                                  ment. Since then, we have been providing unparal-
                                                             scott.moore@disney.com                                     leled safety, security and seamless service to our
                                                             http://www.disneyinstitute.com                             clients. As a NetJets company, we leverage the world’s
Csl InternAtIonAl                                            Disney Institute is the professional training division     largest business aviation infrastructure and the finan-
5741 Legacy Dr, Suite 310                                    of The Walt Disney Company. Over the past 24               cial backing of Warren Buffett’s Berkshire Hathaway
Plano TX 75024                                               years, we have hosted millions of business profession-     company. The result is an exceptional experience that
P 972-491-6900                                               als from over 45 countries and virtually every indus-      empowers the world’s most discerning corporate and
Contact Name: Bill Rhoda                                     try. Over half of the Fortune 100 has participated         leisure travelers.
brhoda@cslintl.com                                           in our world-renowned professional development
http://www.cslintl.com                                       workshops that showcase “the business behind the
Conventions, Sports & Leisure International (CSL)            magic” in the areas of: Leadership Excellence, People      flexCon CompAny, InC.
is a leading advisory and planning firm specializing         Management, Quality Service, Brand Loyalty and             One FLEXcon Industrial Park
in providing consulting services to the convention,          Inspiring Creativity.                                      Spencer MA 01562
sport, entertainment and visitor industries. CSL was                                                                    P 508-885-8200
established for the specific purpose of providing a                                                                     Contact Name: Michael Chevalier
source of focused research and expertise in these in-                                                                   mchevalier@flexcon.com
dustries. Services include new/expanded event facility                                                                  http://www.suiteart.flexcon.com
feasibility studies, organizational reviews/performance                                                                 As brands shift their advertising focus and dollars


70 | S E A T | FALL 2010 | www.alsd.com
PITTSBURGH PENGUINS                                                              DESIGN: POPULOUS & DIMENSIONAL INNOVATIONS

                                   CONSOL
                                   ENERGY
                                   CENTER


      3421 merriam lane
   overland park, ks 66203
           p: 913.384.3488
           f: 913.384.1074

               dimin.com




Interaction+Experience Design . Branded Environments . Signage+Wayfinding Design . Engineering . Specialty Fabrication . Installation
Alsd Buyers Guide 2011

away from traditional media and shotgun marketing        GIVex                                                       Will you build a family? Leave a legacy? Make your
tactics, the suite becomes a powerful tool in targeted   366 Adelaide Street, Unit 400                               mark on the world? The choices we make today have
and personalized event marketing. SUITE-art™ will        Toronto ON M5V 1R9                                          the power to change tomorrow - and the time for
give your clients the opportunity to customize their     Canada                                                      change is now. At Green Star Builders, we believe
luxury box and activate their brand. SUITE-art™ is a     P 416-350-9660                                              now is the time to start building a more positive
new marketing tool for you to add value to your full     Contact Name: Carol Due                                     future. Green homes can be as energy-efficient and
season, partial, and one game special event packages.    carol@givex.com                                             well built as they are beautiful. Businesses can reduce
Once your clients see the value of this program, you     http://www.givex.com                                        overhead, increase revenue and enhance customer
will have the opportunity to capture incremental         Since 1999, Givex has assisted local independent            loyalty. That’s why we integrate green building prac-
revenue and profits.                                     businesses to major global corporations implement           tices, energy efficient products, the latest technology
                                                         standard gift card and loyalty programs. Today, our         and a passion for green building into every project
                                                         technology empowers businesses to do so much                we build. Let us show you how implementing green
front row mArketInG serVICes                             more. We now boast a wide array of customizable             building practices in commercial and new home
3601 South Broad Street                                  tools that enable our clients to acquire new custom-        construction will help you reap the rewards for many
Philadelphia PA 19148                                    ers, build, maintain and expand their customer              years to come. It’s an ECOVATION. And it’s time to
P 215-389-9516                                           database, effectively communicate with customers            get to work.
Contact Name: Bob Snyder                                 and finally understand and reward their most loyal
rsnyder@frontrow-marketing.com                           customers. Givex’s innovations in these areas now
http://www.frontrow-marketing.com                        power over 100,000 installations in 50 countries            heery InternAtIonAl, InC.
Front Row Marketing Services was formed in 1998          worldwide, fully supported by our global backbone.          999 Peachtree St. NE
by highly-respected sports marketing expert Mr.          Find out more at www.givex.com.                             Atlanta GA 30309
Richard Sherwood. Front Row is a division of public                                                                  P 404-881-9880
assembly facility management firm, Global Spectrum,                                                                  Contact Name: Michael Holleman
and part of one of the world’s largest sports and        GloBAl speCtrum                                             mhollema@heery.com
entertainment firms, Comcast-Spectacor.                  3601 South Broad St.                                        http://www.heery.com
                                                         Philadelphia PA 19148                                       At Heery International, we bring an extraordinary
                                                         P 215-389-9587                                              depth of talent, creativity and technical skills to
full house entertAInment                                 Contact Name: Todd Glickman                                 facility and infrastructure projects. Founded in 1952,
dAtABAse mArketInG                                       tglickman@comcast-spectacor.com                             Heery has expanded in new and dramatic ways over
1503 S. State Street, #803                               http://www.global-spectrum.com                              the past several years through acquisitions, new ser-
Chicago IL 60605                                         Global Spectrum manages public assembly venues              vices, new markets and new offices, redefining what it
P 866-280-0637                                           that host a wide array of popular sports and enter-         means to be responsive, resourceful and diverse.
Contact Name: Ron Contorno                               tainment, trade shows, performing arts, and other
ron@fillthehouse.com                                     special events. But what really sets us apart from
http://www.fillthehouse.com                              other companies are the vast resources we make              hks, InC.
PUT MORE BUTTS IN YOUR SEATS                             available to our clients. With facilities in the United     1919 McKinney Ave.
Full House provides targeted sales leads for direct      States, Canada, Southeast Asia and an ever-increasing       Dallas TX 75201
marketing campaigns: direct mail, telemarketing          international presence, we have an unprecedented            P 214-969-5599
and business email. Over 600 sports teams, arenas/       rate of growth in the industry. This is due, in part, to    Contact Name: Ralph Hawkins
stadiums, colleges, race tracks, concert venues and      our unique business model.                                  rhawkins@hksinc.com
entertainment organizations have used Full House to                                                                  http://www.hksinc.com
find new business and residential customers including                                                                For more than 65 years, we have nurtured a culture
27 MLB, 28 NBA, 23 NFL, 22 NHL and 9 MLS                 GloBe tICket & lABel                                        that reveres both invention and customer focus.
clubs. Full House’s mission has always been to help      1800 Green Leaf                                             Today, we are among the top-three architectural firms
sports and entertainment organizations put more          Elk Grove Village IL 60007                                  nationwide, recognized for our award winning archi-
butts in their seats. Full House provides sales leads    P 800-523-5968                                              tectural, interior design and planning services.
for premium seating, season ticket and group sales       Contact Name: Phil Sorensen
campaigns. The company also specializes in customer      psorensen@globeticket.com
analysis projects (Current Fan Profile Reports),         http://www.globeticket.com                                  hntB
including a recent study that uncovered the types of     Globe has over 140 years of ticket printing experi-         715 Kirk Dr.
companies that lease suites, club seats and VIP club     ence. We specialize in wristbands, reserve seats, roll      Kansas City MO 64105
memberships.                                             tickets, labels and tags, fan fold tickets, badges and      P 816-472-1201
                                                         credentials, raffle tickets, redemption tickets, ultimate   Contact Name: Gerardo Prado
                                                         tickets, security features and ticket equipment for         gprado@hntb.com
GAme fACe, InC.                                          transit, entertainment and sports. Committed to             http://www.hntb.com
P.O. Box 3246                                            quality, accuracy, dependability and excellence in          For nearly a century, HNTB has exceeded client
Tualatin OR 97062                                        customer service!                                           expectations in the delivery of infrastructure. With
P 503-692-8855                                                                                                       client relationships spanning decades, we understand
Contact Name: Rob Cornilles                                                                                          infrastructure life cycles and have the perspec-
http://www.gamefacesportsjobs.com                        Green stAr BuIlders                                         tive to solve technical challenges with clarity and
Game Face is an international training and career        1314 West McDermott Dr.                                     imagination. We see and help address far-reaching
placement company specializing in sports market-         Allen TX 75013                                              issues of financing, legislation, design, construction,
ing. Whether you want to break into the industry,        P 972-996-4747                                              community outreach and ongoing operations. As
advance your sports marketing career or improve          Contact Name: Brett Relander                                employee-owners committed to the highest levels of
your staff’s sales success, we’re what you need — an     brett@livegreenstar.com                                     performance, we enable clients to achieve their goals
experienced coach who knows the game from every          http://www.livegreenstar.com                                and inspiring visions.
angle.                                                   What are your dreams for your life here on Earth?

72 | S E A T | FALL 2010 | www.alsd.com
I WAS THERE
        AT THE GAME


                                                         UptixTM is the trademark of Givex USA Corporation.
                                                         All rights reserved.




 “[Uptix] not only drives concession sales, but also helped us mark a
 special day this summer, the retiring of Whitey Herzog's number, 24. The
 fans loved it when we loaded money onto every ticket in section 240 and
 whenever a Cardinals pitcher got a strikeout. In fact, we got such great
 response from the fans that we’re going to expand the service next
 season.”
                                       - ROB FASOLDT, DIRECTOR, TICKET SERVICES
                                         ST LOUIS CARDINALS


 • UPTIX STORED VALUE TICKETS • ADD VALUE TO TICKETS FOR SPECIFIC
      SECTIONS/ROWS/SEATS/TIMES • INSTANT-WIN SWEEPSTAKES
       • GUESTS CAN ADD VALUE • SPONSORS CAN ADD VALUE




Contact Givex at +1877 478 7733 or www.givex.com to find out more.
Alsd Buyers Guide 2011

I6                                                       community service has made JWU a recognized                  mItel
73 Industrial Blvd.                                      leader in career education.                                  7300 W. Boston
Kearneysville WV 25430                                                                                                Chandler AZ 85226
P 888-664-1616                                                                                                        P 480-961-9000
Contact Name: John Myatt                                 k&k InsurAnCe                                                Contact Name: Lenworth Gordan
john@i6tix.com                                           P.O. Box 2338                                                http://www.mitel.com
http://www.i6tix.com                                     Fort Wayne IN 46801                                          Mitel is a leading provider of communications
Founded in 2007, i6 is focused on using the latest       P 866-554-4636                                               solutions for a range of organizations – from the
advances in digital technology to offer you an innova-   Contact Name: Jason Brown                                    very small, single site businesses to the multi-site,
tive way to add value to your fans and sponsors. The     jason_brown@kandkinsurance.com                               large enterprises. We offer customers a broad choice
i6 technology is called lentography – the digital im-    http://www.kandkinsurance.com                                of solutions, from basic business communications
printing of a micro-lens substrate with variable data,   Insuring the world’s fun® is our focus. For over 50          to sophisticated unified communications, from
graphics and animated effects. Our team includes         years, K&K Insurance has been recognized as the              pre-packaged to tailored applications, and from an
cutting edge software engineers as well as world-class   leading provider of sports, leisure and entertainment        outright capital purchase to a managed service.
graphic designers. We transform your ticket from an      insurance products. As one of the largest managing
ordinary entry token into highly collectible, relevant   general underwriters in the United States, we perform
memorabilia that your fans and sponsors will love        a variety of traditional insurance company functions         nBBJ sports And entertAInment
and appreciate!                                          on behalf of the insurance companies we represent,           2 Rector St, 25th Floor
                                                         allowing us to provide exceptional service in: program       New York NY 10006
                                                         development, sales & marketing, underwriting,                P 212-924-9000
ImG                                                      policy issuance & administration, loss control and           Contact Name: Jane Ayers
767 5th Avenue                                           claims.                                                      newyork_office@nbbj.com
New York NY 10153                                                                                                     http://www.nbbj.com
P 212-489-8300                                                                                                        NBBJ provides services in architecture, interiors,
Contact Name: Lee Stacey                                 leArfIeld sports                                             planning and urban design, branding, consulting,
lee.stacey@imgworld.com                                  2400 Dallas Parkway, Suite 500                               landscape design and lighting. The firm is involved in
http://www.imgworld.com                                  Plano TX 75093                                               multiple markets and building types including: civic,
IMG is the world’s premier and most diversified          P 469-241-9191                                               corporate, commercial, healthcare, higher education,
sports, entertainment and media company. We              Contact Name: Beau Stephens                                  science, sports and transportation.
partner with the world’s leading marketers and media     bstephens@learfield.com
networks to help them grow their businesses through      http://www.learfieldsports.com
our event properties, media production and distribu-     Learfield Sports, the preeminent leader in the world         ohIo unIVersIty
tion, talent brands, sponsorship consulting, brand       of collegiate sports marketing, boasts a rich history        Sports Administration and Facility Management
licensing, sponsorship sales and other services.         dating back to 1975 as the University of Missouri’s          Program
                                                         radio rights holder. Now, 35 years later, Mizzou not         Grover Center, E118
                                                         only remains the company’s flagship but a valued             Athens OH 45701
Isp sports                                               member of what has become a powerhouse portfolio,            P 740-593-4666
540 North Trade St.                                      comprising more than 50 collegiate institutions, con-        Contact Name: Jim Kahler
Winston-Salem NC 27101                                   ferences and associations representative of 31 states        kahler@ohio.edu
P 336-831-0700                                           across the country.                                          http://www.sportsad.ohio.edu
Contact Name: Stacy Hall                                                                                              Ohio University became a pioneer in the field of
http://www.ispsports.com                                                                                              sports administration by establishing the first special-
Founded in 1992 in Winston-Salem, N.C., ISP,             luxury AttAChé                                               ized academic sports program in the country. Since
America’s Home for College Sports, has enjoyed           118 E. 25th St, 8th Floor                                    its inception in 1966, the program has been recog-
tremendous growth within the intercollegiate athlet-     New York NY 10010                                            nized as a premier professional training program for
ics marketplace. The ISP family of leading NCAA          P 212-358-0200                                               candidates seeking careers in the sport industry.
members now touches every state in the Southeast         Contact Name: Erika Borden
while extending across the Mid-Atlantic into the         erika@luxuryattache.com
Northeast, Midwest and West Coast corridors as well.     http://www.luxuryattache.com                                 pArAmount tICket
While the ISP corporate headquarters remains in its      Luxury Attaché is a lifestyle management and con-            3543 Richards Run
hometown, the company operates nearly 60 other           cierge firm that proactively engages clients to deliver      Powhatan VA 23139
regional offices and counts over 300 employees on its    personalized service, access and convenience. LA has         P 804-598-9107
energetic team.                                          a 12-year proven track record with sports franchises,        Contact Name: John Watlington
                                                         stadiums/arenas, residential & commercial develop-           john@ptx.cc
                                                         ers, Fortune 500 companies, financial institutions           http://www.paramounttickets.com
Johnson & wAles unIVersIty                               and hotels. LA’s unique, personalized and dedicated          In the past few years, the luxury suite and premium
Hospitality College, Center for Sports                   concierge program has been instrumental in helping           seat business has undergone dramatic changes.
7150 Montview Blvd.                                      clients of all types to differentiate their portfolio,       Brand, Bond and Benefit symbolize the future of
Denver CO 80220                                          optimize marketing and sales efforts and enhance             premium seat and luxury suite marketing by building
303-256-9351                                             business objectives and earnings. LA’s concierges            a stronger relationship between Club, Client and
Contact Name: Stephen Pyle                               seamlessly field and fill requests from the most sought      Guest. Paramount Ticket is the foremost digital print
spyle@jwu.edu                                            after restaurant reservations, to in-demand tickets          ticket provider in North America and our Branded
http://www.jwu.edu                                       globally, gift ideas, event planning, transportation,        Tickets© and Variable Sponsor back ads offer you a
At Johnson & Wales University, we prepare you for        travel itineraries, spas, golf tee-times, private aviation   level of personalization that today’s premium seat and
success - both personal and professional. Since 1914,    and more.                                                    luxury suite clients really appreciate.
our unique approach of combining academics and                                                                           Premium Quality, Astonishingly Affordable.
practical skills with relevant work experiences and

74 | S E A T | FALL 2010 | www.alsd.com
Are you leaving
something
behind?

Realize the full revenue, marketing and sponsorship potential of your printed tickets with
Branded Tickets© and Variable Sponsorship back ads from Paramount Ticket. These full
color personalization services allow your Suite, Club, Premium Seating and Corporate
Clients to customize their tickets by integrating their own logos into your overall ticket
design.    Your clients can even sponsor the backs of their own tickets to create a truly
unique marketing powerhouse, all within your basic ticket design. It’s a great way to
amplify the entire “major league” experience for your clients and guests. And best of
all, these services are included in our basic pricing and likely for less than you are pay-
ing now. Follow your sales and marketing instincts. Don’t leave sales and sponsorship
revenue behind. Nurture the relationship: Club, Client and Guest with Branded Tickets©
from Paramount Ticket.

                                                                                                                                                                                                                                                                                    Branded Tickets© and Variable Sponsorship from Paramount Ticket


                                      SEC         ROW SEAT                       SEC         ROW SEAT                                   SEC         ROW SEAT                         SEC         ROW SEAT                                 SEC         ROW SEAT
                                      101          G    10                       101          G    10                                   101          G    10                         101          G    10                                 101          G    10                         101
                                                 GAME 5                                     GAME 4                                                 GAME 3                                       GAME 2                                               GAME 1
                                      GAME TIME SUBJECT TO CHANGE                GAME TIME SUBJECT TO CHANGE                            GAME TIME SUBJECT TO CHANGE                  GAME TIME SUBJECT TO CHANGE                          GAME TIME SUBJECT TO CHANGE
                                   PRICE INCLUDES $2.00 SURCHARGE AND         PRICE INCLUDES $2.00 SURCHARGE AND                     PRICE INCLUDES $2.00 SURCHARGE AND           PRICE INCLUDES $2.00 SURCHARGE AND                   PRICE INCLUDES $2.00 SURCHARGE AND
                                     10% ADMISSION TAX ON BALANCE.              10% ADMISSION TAX ON BALANCE.                          10% ADMISSION TAX ON BALANCE.                10% ADMISSION TAX ON BALANCE.                        10% ADMISSION TAX ON BALANCE.
                                                                                                                                         SEC          ROW SEAT                        SEC          ROW SEAT                                SEC          ROW SEAT                        SEC          ROW SEAT                               SEC           ROW SEAT
                                                                                                                                         122           D    9                         122           D    9                                 122           D    9                         122           D    9                                122            D    9                         122
                                                                                                                                                     GAME 5                                       GAME 4                                               GAME 3                                       GAME 2                                               GAME 1
   BIND




                                                                                                                                         GAME TIME SUBJECT TO CHANGE                  GAME TIME SUBJECT TO CHANGE                          GAME TIME SUBJECT TO CHANGE                  GAME TIME SUBJECT TO CHANGE                         GAME TIME SUBJECT TO CHANGE
                                                                                                                                      PRICE INCLUDES $2.00 SURCHARGE AND           PRICE INCLUDES $2.00 SURCHARGE AND                   PRICE INCLUDES $2.00 SURCHARGE AND           PRICE INCLUDES $2.00 SURCHARGE AND                  PRICE INCLUDES $2.00 SURCHARGE AND
                                                                                                                                        10% ADMISSION TAX ON BALANCE.                10% ADMISSION TAX ON BALANCE.                        10% ADMISSION TAX ON BALANCE.                10% ADMISSION TAX ON BALANCE.                       10% ADMISSION TAX ON BALANCE.
                                                                                                                                                                                                                                         SEC          ROW SEAT                         SEC         ROW SEAT                                SEC         ROW SEAT                         SEC         ROW SEAT                                  SEC          ROW SEAT
                Book-1026




                                                                                                                                                                                                                                         121           F    2                          121          F    2                                 121          F    2                          121          F    2                                   121           F    2                       121
                                                                                                                                                                                                                                                     GAME 5                                       GAME 4                                              GAME 3                                       GAME 2                                                 GAME 1
                            BIND




                                                                                                                                                                                                                                          GAME TIME SUBJECT TO CHANGE                  GAME TIME SUBJECT TO CHANGE                         GAME TIME SUBJECT TO CHANGE                  GAME TIME SUBJECT TO CHANGE                           GAME TIME SUBJECT TO CHANGE
                                                                                                                                                                                                         TM                                                   TM




                                      Saturday, Nov. 6, 2010                    Saturday, Oct. 30, 2010                                  Friday, Oct. 29, 2010                      Saturday, Oct. 16, 2010                            PRICEFriday, Oct. 15, 2010 AND
                                                                                                                                                                                                                                            INCLUDES $2.00 SURCHARGE                PRICE INCLUDES $2.00 SURCHARGE AND                  PRICE INCLUDES $2.00 SURCHARGE AND           PRICE INCLUDES $2.00 SURCHARGE AND                    PRICE INCLUDES $2.00 SURCHARGE AND
                                            7:15 PM                                    7:15 PM                                                 7:30 PM                                     7:15 PM                                                 7:30 PM
                                                                                                                                                                                                                                         10% ADMISSION TAX ON BALANCE.                10% ADMISSION TAX ON BALANCE.                       10% ADMISSION TAX ON BALANCE.                10% ADMISSION TAX ON BALANCE.                         10% ADMISSION TAX ON BALANCE.
                                                                                                                                                                                                                                                                                                                                           SEC         ROW SEAT                         SEC         ROW SEAT                                  SEC         ROW SEAT                       SEC         ROW SEAT                                     SEC         ROW SEAT
                                                                                                                  Book-1149




                                                                                                                                                                                                                                                                                                                                           113          F    1                          113          F    1                                   113          F    1                        113          F    1                                      113          F    1                          113
                                                                                                                                                                                                                                                                                                                                                      GAME 5                                       GAME 4                                                GAME 3                                     GAME 2                                                   GAME 1
                                                                                                                              BIND




                                                                                                                                                                                                                                                                                                                                           GAME TIME SUBJECT TO CHANGE                  GAME TIME SUBJECT TO CHANGE                           GAME TIME SUBJECT TO CHANGE                GAME TIME SUBJECT TO CHANGE                              GAME TIME SUBJECT TO CHANGE
                                                                                                                                                                                                                                                                                                             TM                                                   TM




                                                                                                                                         Saturday, Nov. 6, 2010                      Saturday, Oct. 30, 2010                                Friday, Oct. 29, 2010                       Saturday, Oct. 16, 2010                                Friday, Oct. 15, 2010
                                                                                                                                                                                                                                                                                                                                        PRICE INCLUDES $2.00 SURCHARGE AND           PRICE INCLUDES $2.00 SURCHARGE AND                    PRICE INCLUDES $2.00 SURCHARGE AND         PRICE INCLUDES $2.00 SURCHARGE AND                       PRICE INCLUDES $2.00 SURCHARGE AND
                                                                                                                                               7:15 PM                                      7:15 PM                                               7:30 PM                                      7:15 PM                                    10% ADMISSION TAXPMBALANCE.
                                                                                                                                                                                                                                                                                                                                                       7:30 ON                         10% ADMISSION TAX ON BALANCE.                         10% ADMISSION TAX ON BALANCE.              10% ADMISSION TAX ON BALANCE.                            10% ADMISSION TAX ON BALANCE.
                                                                                                                                                                                                                                                                                                                                                                                                                                              SEC         ROW SEAT                       SEC          ROW SEAT                                    SEC         ROW SEAT                          SEC         ROW SEAT                                     SEC         ROW SEAT
                                                                                                                                                                                                                    Book-1128




                                                                                                                                                                                                                                                                                                                                                                                                                                              111          K    2                        111           K    2                                     111          K    2                           111          K    2                                      111          K    2                         111
                                      SEC           ROW               SEAT       SEC           ROW               SEAT                   SEC           ROW               SEAT         SEC           ROW                SEAT                SEC ROW SEAT                                                                                                                                                                                                   GAME 5                                      GAME 4                                                  GAME 3                                        GAME 2                                                   GAME 1
                                                                                                                                                                                                                                BIND




                                      101            G                 10        101            G                 10                    101            G                 10          101            G                  10                 101       G         10                                                                                                                                                                              GAME TIME SUBJECT TO CHANGE                GAME TIME SUBJECT TO CHANGE                              GAME TIME SUBJECT TO CHANGE                   GAME TIME SUBJECT TO CHANGE                              GAME TIME SUBJECT TO CHANGE
                                                                                                                                                                                                                                                                                                                                                                                                             TM                                                    TM




                                                                                                                                                                                                                                          Saturday, Nov. 6, 2010                      Saturday, Oct. 30, 2010                               Friday, Oct. 29, 2010                       Saturday, Oct. 16, 2010                            PRICEFriday, Oct. 15, 2010 AND
                                                                                                                                                                                                                                                                                                                                                                                                                                                 INCLUDES $2.00 SURCHARGE             PRICE INCLUDES $2.00 SURCHARGE AND                       PRICE INCLUDES $2.00 SURCHARGE AND            PRICE INCLUDES $2.00 SURCHARGE AND                       PRICE INCLUDES $2.00 SURCHARGE AND
                                                                                                                                                                                                                                                      7:15 PM                                7:15 PM                                              7:30 PM                                      7:15 PM                                                 7:30 PM
                                                                                                                                                                                                                                                                                                                                                                                                                                             10% ADMISSION TAX ON BALANCE.              10% ADMISSION TAX ON BALANCE.                            10% ADMISSION TAX ON BALANCE.                 10% ADMISSION TAX ON BALANCE.                            10% ADMISSION TAX ON BALANCE.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    SEC           ROW SEAT                        SEC          ROW SEAT                                    SEC          ROW SEAT                       SEC          ROW SEAT                       SEC         ROW SEAT
                                         AAAAFFAEBBAEEFABAAFAFAAFBEAABEBEEA         AAAAFFAEFABABAFEAFBAEAABAEFFFAAAEA                     AABAEBEFAAEBFAEBABEEABEBBAEFEABAEA           AAEFBAAAAAFFAAAFFBEBEAEABFAAFAAFEA                   AAAAFFAABEBEABAFEFAABEFAEBAEABBEEA
                                                                                                                                                                                                                                                                                                                     Book-1093




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    111            G    11                        111           G    11                                    111           G    11                       111           G    11                       111          G    11                       111
                                                                                                                                         SEC            ROW               SEAT        SEC            ROW                SEAT               SEC            ROW               SEAT        SEC            ROW                SEAT              SEC             ROW               SEAT
                                                001639999649                               003905837233                                            488158611638                                 367777958022                                         004979185810
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 GAME 5                                       GAME 4                                                   GAME 3                                      GAME 2                                     GAME 1
                                                                                                                                                                                                                                                                                                                                 BIND




                                                                                                                                         122             D                 9          122             D                  9                 122             D                 9          122             D                  9                122       D         9                                                                                                                                                                                   GAME TIME SUBJECT TO CHANGE                   GAME TIME SUBJECT TO CHANGE                              GAME TIME SUBJECT TO CHANGE                 GAME TIME SUBJECT TO CHANGE                 GAME TIME SUBJECT TO CHANGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             TM                                                       TM




                                                                                                                                                                                                                                                                                                                                           Saturday, Nov. 6, 2010                      Saturday, Oct. 30, 2010                                 Friday, Oct. 29, 2010                    Saturday, Oct. 16, 2010                                    Friday, Oct. 15, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 PRICE INCLUDES $2.00 SURCHARGE AND            PRICE INCLUDES $2.00 SURCHARGE AND                       PRICE INCLUDES $2.00 SURCHARGE AND          PRICE INCLUDES $2.00 SURCHARGE AND          PRICE INCLUDES $2.00 SURCHARGE AND
                                                                                                                                                                                                                                                                                                                                                 7:15 PM                                      7:15 PM                                                7:30 PM                                   7:15 PM                                                     7:30 PM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   10% ADMISSION TAX ON BALANCE.                 10% ADMISSION TAX ON BALANCE.                            10% ADMISSION TAX ON BALANCE.               10% ADMISSION TAX ON BALANCE.               10% ADMISSION TAX ON BALANCE.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           SEC           ROW SEAT                      SEC          ROW SEAT                       SEC         ROW SEAT                       SEC         ROW SEAT                       SEC         ROW SEAT
                                                                                                                                             AAAEBAFAEBAFABEFAFBAEABAFEABEABEEA           AAABAEFEAEBBBAFAEFAFAAFABAEAAFEBEA                   AAEABEBAFAEBBEAAFBAEFAEBAAFEFABAEA           AAAEFBAFABEAAAEBFBAAFEEBAFAAEEBBEA                  AAAEBAFEAEBBEBAEBEBFAAAFABEBEBEAEA
                                                                                                                                                                                                                                                                                                                                                                                                                        Book-1088




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           122            E    10                      122           E    10                       122          E    10                       122          E    10                       122          E    10                    122
                                                                                                                                                                                                                                         SEC            ROW               SEAT         SEC           ROW               SEAT                SEC           ROW                SEAT        SEC           ROW                SEAT                 SEC ROW SEAT
                                                                                                                                                    242409830528                                  725745551504                                         849221081239                                 608547788967                                        245782562995
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        GAME 5                                     GAME 4                                     GAME 3                                     GAME 2                                     GAME 1
                                                                                                                                                                                                                                                                                                                                                                                                                                    BIND




                                                                                                                                                                                                                                         121             F                 2           121            F                 2                  121            F                  2          121            F                  2                   121       F         2                                                                                                                                                                                        GAME TIME SUBJECT TO CHANGE                 GAME TIME SUBJECT TO CHANGE                 GAME TIME SUBJECT TO CHANGE                GAME TIME SUBJECT TO CHANGE                GAME TIME SUBJECT TO CHANGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    TM                                                       TM




                                                                                                                                                                                                                                                                                                                                                                                                                                              Saturday, Nov. 6, 2010                     Saturday, Oct. 30, 2010                                   Friday, Oct. 29, 2010                       Saturday, Oct. 16, 2010                                    Friday, Oct. 15, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        PRICE INCLUDES $2.00 SURCHARGE AND          PRICE INCLUDES $2.00 SURCHARGE AND          PRICE INCLUDES $2.00 SURCHARGE AND         PRICE INCLUDES $2.00 SURCHARGE AND         PRICE INCLUDES $2.00 SURCHARGE AND
                                                                                                                                                                                                                                                                                                                                                                                                                                                           7:15 PM                              7:15 PM                                                  7:30 PM                                      7:15 PM                                                     7:30 PM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          10% ADMISSION TAX ON BALANCE.               10% ADMISSION TAX ON BALANCE.               10% ADMISSION TAX ON BALANCE.              10% ADMISSION TAX ON BALANCE.              10% ADMISSION TAX ON BALANCE.

                                                                                                                                                                                                                                             AABAEBEAAEBFBEAFABEFAAEBFAAFAABEEA           AAEABEBFEBAAEABFAFFAAAEFAABABEEBEA                  AAABAEFBEFAAEEABBBEEBABEEABBEFAAEA           AAEABEBAFFAAFAEBAABEAFEFABABBAEEEA                    AAABAEFEBBEAEBAFAEBFAABAEBEABEBEEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Book-1077




                                                                                                                                                                                                                                                                                                                                           SEC           ROW               SEAT         SEC           ROW               SEAT                  SEC           ROW               SEAT       SEC           ROW               SEAT                     SEC ROW SEAT
                                                                                                                                                                                                                                                    484798655618                                 843580333202                                         726537686165                                 846658423973                                          728689564849
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        BIND




                                                                                                                                                                                                                                                                                                                                           113            F                  1          113            F                  1                   113            F                  1        113            F                  1                      113      F           1
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            TM                                         TM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Saturday, Nov. 6, 2010                       Saturday, Oct. 30, 2010                                    Friday, Oct. 29, 2010                     Saturday, Oct. 16, 2010                       Friday, Oct. 15, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  7:15 PM                               7:15 PM                                                   7:30 PM                                    7:15 PM                                      7:30 PM
                                                                                                                                                                                                                                                                                                                                              AABAEBEEEABBBAEAFAFEBAEABBEFAAAFEA           AAEABEBAEBAFEBAFAFAAEBBAEAFBFEAAEA                    AABAEBEAABFEABBEEBAEBEBEAAFAFBEAEA         AAAEFBAABAEFEEBBAAAAFFAAFAFEFBAAEA                       AAAEBAFEAAFBEABBEEBABEBFAAEAAFEBEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Book-1158




                                                                                                                                                                                                                                                                                                                                                                                                                                              SEC           ROW                SEAT      SEC           ROW                SEAT                    SEC           ROW                SEAT         SEC           ROW               SEAT                     SEC ROW SEAT
                                                                                                                                                                                                                                                                                                                                                      483741691011                                 842489814163                                          487076482196                               607230774436                                             248710192304
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               BIND




                                                                                                                                                                                                                                                                                                                                                                                                                                              111            K                  2        111            K                  2                      111            K                  2           111            K                 2                       111      K          2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  TM                                         TM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Saturday, Nov. 6, 2010                      Saturday, Oct. 30, 2010                      Friday, Oct. 29, 2010                    Saturday, Oct. 16, 2010                      Friday, Oct. 15, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         7:15 PM                              7:15 PM                                     7:30 PM                                   7:15 PM                                     7:30 PM
                                                                                                                                                                                                                                                                                                                                                                                                                                                 AAAAFFABAEFAEEBABABBEEEFABAEFBAAEA         AAAEBAFEFBAAFAABEABBEEEBABEAAFEBEA                       AAAEFBAAEAFBEBEBAFAAEBAEABFBEAEBEA            AAAAFFAFBAEAABEAFBEBEAEEBBABEBEAEA                       AAEFBAAAABFEBEAFAAEEBBEABEBEBABEEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    SEC             ROW               SEAT        SEC            ROW               SEAT                    SEC            ROW               SEAT       SEC            ROW               SEAT       SEC           ROW               SEAT
                                                                                                                                                                                                                                                                                                                                                                                                                                                         000834763936                               243618761904                                             609759812791                                 008342953095                                              367098678419


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    111              G                 11         111             G                 11                     111             G                 11        111             G                 11        111            G                 11

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        AAAEFBAAAFBEABEFAEBBAEAABFEEBAAFEA            AAEABEBAEBAFBEAFAEBABEABBEEEABEBEA                       AAABAEFABBEEBBEEAAAFEBAEBAFFBAEAEA          AAAEFBAABAEFAFAAFFEABAFAAFAAEEBBEA         AAEBAAFEABEBEBEBAABEBEEABAFABAFEEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           SEC             ROW               SEAT      SEC            ROW                SEAT      SEC           ROW                SEAT      SEC           ROW               SEAT       SEC           ROW               SEAT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 604009167012                                 842498197684                                             727603042483                               607222388867                                128459491479


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           122              E                 10       122             E                  10       122            E                  10       122            E                 10        122            E                 10

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               AAEBAAFABEAFBEAFAAFABEAEFABBAEBEEA          AAABAEFFEBAABEAFAFBAAEAAFAFEBBAEEA         AAEFBAAAEFBAEEABBEBABEEBEBAAEABFEA         AAAAFFAFAEABAAFEBBEBEAAAFEBEFABAEA         AABAEBEEABEBBAEBEBEABEEAABFABAFEEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       124298296448                                723598134416                               366037195927                              005104950439                                488448281779




PARAMOUNT TICKET
   WHEATLAND, PENNSYLVANIA
High Impact, Premium Quality, Astonishingly Affordable
John Watlington
john@ptx.cc
804.598.9107
www.ptx.cc
30 Mill Street
Wheatland, Pa. 16161
Toll Free: 800.941.1070
Fax: 724.346.1073
Alsd Buyers Guide 2011

pArtners By desIGn                                       customer interest. This allows you to generate more       smG
9 Main St. Suite 2D, P.O. Box 473                        revenue while reclaiming control of the fan experi-       701 Market Street
Manchaug MA 01526-0473                                   ence, reinforcing your brand identity and providing       Philadelphia PA 19106
P 508-476-2140                                           fans with fair transparent pricing.                       P 215-592-4100
Contact Name: Andrew Connors                                                                                       Contact Name: Wes Westley
andy@partnersbydesignllc.com                                                                                       http://www.smgworld.com
http://www.partnersbydesignllc.com                       quInt eVents                                              SMG’s clients benefit from the company’s depth of
Partners by Design provides comprehensive turnkey        5425 Peachtree Parkway                                    resources and its unparalleled expertise, leadership
food service design, fabrication and implementa-         Norcross GA 30092                                         and creative problem-solving. Our successful growth
tion for the sports, entertainment and hospitality       P 770-864-5159                                            has been built on the many partnerships, relation-
industries. Partners by Design’s comprehensive and       Contact Name: Brian Learst                                ships and resources we have developed with our
interdisciplinary approach – from cost estimating        blears@quintevents.com                                    clients — both municipal and private. This unique
to ideation to fabrication – shape the design of food    http://www.quintevents.com                                combination of resources, relationships and expertise
service and consumer environments at all levels,         Whether you are a small business looking to reward        has allowed SMG to define and refine the industry
resulting in eye-catching designs that function above    and recognize important people or a Fortune 500           throughout its history. Our ownership and team of
expectation.                                             company looking to “make a splash” with events and        dedicated corporate support personnel make us unri-
                                                         sponsorship, Quint is here. Every client is a primary     valled in the field of private facility management.
                                                         focus with managing partner assignment to ensure
populous                                                 flawless execution in design and delivery.
300 Wyandotte St, Suite 300                                                                                        sports fACIlItIes mArketInG
Kansas City MO 64105                                                                                               Group
P 816-221-1500                                           str mArketplACe                                           921 Huron Rd, Suite 200
Contact Name: Kris Swords                                3120 Southwest Freeway, Suite 615                         Cleveland OH 44115
kris.swords@populous.com                                 Houston TX 77098                                          P 216-696-7364
http://www.populous.com                                  P 713-962-6795                                            Contact Name: Harry Howell II
Populous is one of the world’s leading design firms.     Contact Name: Preston Hill                                hhowell@sfmgcleveland.com
Their focus is the creation of exceptional gathering     preston@strmarketplace.com                                http://www.sfmgcleveland.com
spaces from stadiums and arenas to convention cen-       http://www.strmarketplace.com                             Sports Facilities Marketing Group (SFMG), based
ters and amphitheaters. Populous has been involved       STR Marketplace partners with sports teams and            in Cleveland, OH, is an experienced leader in the
in recent projects like the new Yankee Stadium in        venues in North America and Europe to build and           rapidly evolving world of venue development and
New York, the Olympic Stadium for the London             operate team-branded websites where season ticket         marketing. SFMG has successfully managed some
2012 Olympics, Nanjing Sports Park in China and          holders can sell and permanently transfer the right to    of the largest and most ambitious sports marketing
Suncorp Stadium in Australia.                            renew their season ticket location to interested buy-     campaigns over the past decade.
                                                         ers. A partnership with STR Marketplace generates
                                                         revenue for the sports team or venue, increases season
prICewAterhouseCoopers, InC.                             ticket renewals and provides a valuable service to cur-   sports lInk, InC.
4221 West Boy Scout Blvd, Suite 200                      rent and prospective season ticket holders.               24060 W. 121st Street
Tampa FL 33607                                                                                                     Olathe KS 66061
P 813-218-2917                                                                                                     P 1-888-727-7332
Contact Name: Adam Jones                                 sInk ComBs dethlefs                                       http://www.sportslinkinc.com
adam.w.jones@us.pwc.com                                  475 Lincoln St, Suite 100                                 Building business relationships becomes more effec-
http://www.pwc.com                                       Denver CO 80203                                           tive when you create the perfect setting. Choosing
PricewaterhouseCoopers (PwC) is well placed to help      P 303-308-0200                                            the right event management partner makes your
you meet the challenges and opportunities of the         Contact Name: Don Dethlefs                                sports destination marketing effortless. Sports Link
US marketplace. We offer the perspective of a global     marketing@sinkcombs.com                                   eliminates the time consuming process of event plan-
organization combined with detailed knowledge of         http://www.sinkcombs.com                                  ning management by providing customized, turn-key
local, state and US national issues. Formed in 1998      Sink Combs Dethlefs was founded in Denver,                event management services. Long before the event,
from a merger between Price Waterhouse and Coo-          Colorado in 1962 and has a long standing reputation       we work hand-in-hand with you to build the ideal
pers & Lybrand, PwC has a history in client services     for quality building design. The firm has contributed     event package, to suite both your business objectives
that dates back to the nineteenth century. Each          its expertise to numerous facilities within the United    and your budget. On site, our event management
accounting practice originated in London during the      States and around the globe. Sink Combs Dethlefs          team handles every detail, allowing you to focus on
mid-1800s.                                               works hand-in-hand with representatives from              building lasting relationships with your event guests.
                                                         municipalities, private developers, government agen-
                                                         cies, educational and other institutional client teams
qCue                                                     to create designs that meet the specific needs of the
3925 West Braker Lane                                    owners and users. Creativity, cost effectiveness, in-
Austin TX 78759                                          novation, efficiency and excellence have characterized
P 512-853-9462                                           the process and the designs of Sink Combs Dethlefs
http://www.qcue.net                                      for more than four decades.
Qcue is the world’s only dynamic pricing engine
for live entertainment events. Using a scientific
approach to pricing, Qcue combines computational
analysis and external data sources to allow organiza-
tions to adjust pricing multiple times per day. Qcue’s
algorithms offer a bi-directional pricing solution
that moves prices up and down to reflect changing


76 | S E A T | FALL 2010 | www.alsd.com
Alsd Buyers Guide 2011

stuBhuB                                                   tICkets.Com                                               weldon, wIllIAm & lICk, InC.
55 2nd St, Suite 300                                      555 Anton Blvd                                            P.O. Box 168
San Francisco CA 94105                                    Costa Mesa CA 92626                                       Ft. Smith AR 72902
P 415-222-8400                                            P 714-327-5400                                            P 800-242-4995
Contact Name: Marketing Director                          Contact Name: Scott Sloyer                                Contact Name: Steve Lloyd
customerservice@stubhub.com                               ssloyer@tickets.com                                       sales@wwlinc.com
http://www.stubhub.com                                    http://www.tickets.com                                    http://www.wwlinc.com
StubHub is the world’s largest ticket marketplace,        Tickets.com is a privately held subsidiary of MLB         YOUR FANS, YOUR BRAND, YOUR MONEY.
enabling fans to buy and sell tickets to tens of          Advanced Media, LP, the interactive media and             WW&L produces the only item every person has in
thousands of sports, concerts, theater and other live     Internet division of Major League Baseball. First         common in your suites, their tickets. We offer the
entertainment events.                                     incorporated in 1995 and later rebranded as Tickets.      range of solutions from wrist bands, lanyard tickets
                                                          com in 2001, the company was initially a merger of        and RFID cards to recycled paper. Our FSC, SFI
                                                          nine ticketing firms. After MLB Advanced Media            and Best Workplace in America certifications let your
tICketos, InC.                                            acquired Tickets.com in 2005 and installed a new          suite holders know you are dealing with an ethical
11150 Santa Monica Boulevard, Suite 500                   executive management team, the company has seen           supplier.
Los Angeles, CA 90025                                     three consecutive years of growth.
P 310-481-3489
Contact Name: John Wallace                                                                                          worldwIde tICketCrAft
sales@ticketos.com                                        trACer ImAGInG, llC                                       3606 Quantum Blvd.
www.ticketos.com                                          18 Glenn St.                                              Boynton Beach FL 33426
TicketOS is the premier global ticket management          White Plains NY 10603                                     P 954-426-5754
tool, delivering the broadest ticket content through      P 914-949-3958                                            Contact Name: Marketing Director
an innovative and easy-to-use Web-based interface.        Contact Name: Steven Spiro                                tim@wwticket.com
TicketOS gives corporations total control of their        sspiro@tracer1.com                                        http://www.worldwideticketcraft.com
ticket program, by delivering purchasing options,         http://www.tracer1.com                                    Headquartered in Boynton Beach, Florida, World-
policy enforcement, robust global capabilities and        With a focus on personalized service, our talented        wide Ticketcraft is a customer-focused, service-driven
increased visibility through real-time reporting. With    team of editors, designers and production special-        leader in the ticket design and printing business.
the convenience of having the most ticket options in      ists help clients bring their visions to life. From key   Since opening our doors in 1999, we’ve served
one tool, it’s no question why leading companies have     chains to billboards, Tracer ensures that the job is      regional, national and international customers of all
chosen TicketOS for their ticket needs.                   done right from pre-press design to finished product.     sizes and industries.
                                                          Founded in New York, Tracer has since expanded its
                                                          manufacturing operations to Los Angeles and Chi-
tICketmAster                                              cago. With both photographic and offset lenticular
4530 Walney Rd, Suite 100                                 print facilities, we are one of the largest consumers
Chantilly VA 20151                                        of lenticular lenses in the United States. This buying    Need help looking for a specific product or company?
P 703-378-2200                                            power results in lower prices to our clients.
Contact Name: Dave Scarborough
daves@ticketmaster.com                                                                                              Write to Ryan at ryan@alsd.com, or connect with him on
http://www.ticketmaster.com                               turnkey sports                                            LinkedIn at www.linkedin.com/in/ryanmirabedini and fol-
Ticketmaster is one of the world’s largest e-commerce     And entertAInment
and ticketing sites online, operating in 18 global        9 Tanner St, Suite 8                                      low him on Twitter at www.twitter.com/Ryan_ALSD .
markets and with 19 worldwide call centers. Ticket-       Haddonfield NJ 08033
master has been connecting fans to live entertainment     P 856-685-1450
since 1976, and is a Live Nation Entertainment, Inc.      Contact Name: Haynes Hendrickson                           
company (NYSE: LYV).                                      hayneshendrickson@turnkeyse.com                           All Alsd Buyers Guide mAteriAls
                                                          http://www.turnkeyse.com                                  cAn Also Be Found online At
                                                          Turnkey Intelligence helps properties and spon-           WWW.Alsd.com/BG.
tICketnetwork                                             sors develop key audience and marketplace insights
137 Bolton Road                                           quickly and cost-effectively. Turnkey Intelligence’s
Vernon CT 06066                                           products are by far the largest collectors of custom
P 888-870-3400                                            fan data in the industry. In addition, relationships
Contact Name: Brian Satran                                with Acxiom-Direct and Greenfield Online provide
brians@ticketnetwork.com                                  clients with a broad range of powerful market intelli-
http://www.ticketnetwork.com                              gence tools including direct marketing and consumer
TicketNetwork has been ranked by Inc. Magazine            panel solutions.
and the global firms Deloitte and Ernst & Young as
one of the fastest growing organizations. We pride
ourselves on this fantastic growth and thank our loyal
customers for recognizing the effort that we have put
forth to deliver low prices, guaranteed ticket delivery
and outstanding customer service.




78 | S E A T | FALL 2010 | www.alsd.com
coming ATTrAcTionS
                                                                                                  ALsD socIAL MeDIA



                                                                                                  Connect with the ALSD on LinkedIn:

                                                                                                  Association of Luxury Suite Directors Group Page:
                                                                                                  www.linkedin.com/groups?about=&gid=918457

                                                                                                  Bill Dorsey:




                                   T
                                                                                                  www.linkedin.com/pub/bill-dorsey/5/332/201
Secret City: The winter issue of             is the season to be jolly. There is no time dur-
SEAT shines light on America’s               ing the year more active in the wide world of        Amanda Verhoff:
unknown major league market.                                                                      www.linkedin.com/in/amandakuntzverhoff
                                             sports than right now. The NFL playoff races
                                             are heating up. The NHL and NBA seasons
                                   are approaching mid-season form. The MLS Cup was               Jennifer Ark:
                                   just awarded. College football is set to go bowling. The       www.linkedin.com/pub/jennifer-ark/6/44b/1b5
                                   MLB Hot Stove is warming. I could go on and on. It’s
                                   easy to get distracted by all that activity going on. So re-   Pat McCaffrey:
                                   member to take time to be gracious for the abundance           www.linkedin.com/pub/pat-mccaffrey/9/27b/54b
                                   in our world, to be selfless and to pledge to thanksgiv-
                                   ing this holiday season.                                       Jared Frank:
                                      Here’s a small gift from SEAT: a sneak peak at the          www.linkedin.com/in/jaredfrank
                                   projects we’re working on for the next issue.
                                                                                                  Dene Shiels:
                                   In the next Issue of seAt:                                     www.linkedin.com/pub/dene-shiels/10/b97/b8

                                      •	   Collective	Bargaining:		                               Ryan Mirabedini:
                                           What	Does	It	Mean	for	You?                             www.linkedin.com/in/ryanmirabedini
                                      •	   Personalizing	the	Premium	Experience
                                      •	   21st	Annual	ALSD	Conference	Program	
                                           Takes	Shape
                                      •	   NHL	Suite	Prices:	Where	Does	Your	Team	
                                           Fall	in	Line?                                          Follow the ALSD on Twitter:

                                   PLus:                                                          Jared Frank:
                                   ALSD	Member	Highlight	Features:                                www.twitter.com/SEAT_Editor
                                   Brian	Byrnes,	Senior	Vice	President,	Sales	and	Mar-
                                   keting,	Oklahoma	City	Thunder                                  Ryan Mirabedini:
                                      We have been hearing the whispers from Oklahoma             www.twitter.com/Ryan_ALSD

                                      City for a couple years now. Those whispers have
                                      grown to a volume we cannot ignore anymore. Take
                                      a road trip with SEAT to OKC and meet rising star
                                      Brian Byrnes as well as learn how this hidden jewel         Become an Association of Luxury Suite Directors fan on Facebook:
                                      of the heartland went from livestock market to ma-
                                      jor league sports city.                                     Association of Luxury Suite Directors Group Page:
                                                                                                  www.facebook.com/pages/Association-of-Luxury-Suite-Direc-
                                                                                                  tors/112032714717


80 | S E A T | FALL 2010 | www.alsd.com
Omnivex software is used
at the Vancouver Convention
Centre to manage over 170 screens.




                                                                                                                                      Omnivex software is used at the
                                                                                                                                    Portland Trail Blazer’s Rose Garden
                                                                                                                                    Arena to manage over 250 screens.


                                     Omnivex digital signage software is used
                                       in stadiums around the world for:

                                     • Scoreboards                               • Luxury suites                                     • Menuboards
                                     • Video walls                               • Retail signage                                    • Wayfinding
                                     • Live game streaming                       • Sponsor advertising                               • And more…




                                                                                                                  Schedule                        Deploy
                                                                               Preview
                                        Design
                                         To learn how Omnivex can help you achieve
                                       your goals, visit our website or contact us today!

                                     www.omnivex.com | info@omnivex.com
                                           © 2010 Omnivex Corporation. All rights reserved. Omnivex is registered trademarks of Omnivex Corporation.
PreMIuM seAt sourcebook
2010-2011
the ALsD’s reference MAnuAL
                          It’s WhAt You neeD to knoW to be In the knoW
                                                      Updated Annually
                                                      ALSD Non-Member Price: $150
What’s included?
 Suite Director Contact Information                   Interested?
 Venue Occupancy                                      Contact:
 # of Suites/Club Seats                               Ryan Mirabedini
 Price and Lease Terms of Suites/Club Seats           513.674.0555
 Staffing Numbers                                     ryan@alsd.com
 F&B Companies                                        www.alsd.com/content/premium-seat-
 Architects                                           sourcebook-2010-2011

 Much More...
Stand out
   from the crowd
 We’re ALSD certi ed, come nd out why. Perlick is the rst
 and only to earn this prestigous certi cation, and we’re
 excited to show you what makes us better than the rest.
 Don’t take our word for it, call or email us today to take
 one of our high-perfomance units for a test drive. See
 how Perlick can add a touch of luxury to your suites today.




        Perlick’s 24” Signature Series
       Refrigerators boast Industry
   Exclusive full-extension pullout
adjustable shelves, and are rated for
   both food and beverage storage.




                                                                      testdrive@perlick.com


                                                               www.Perlick.com
                                                               800.558.5592
SEAT Fall 2010

SEAT Fall 2010

  • 1.
    ALSD BUYERS GUIDE2011: Your Year-Round, One-Stop Shopping Resource PAGE 38 S E AT leading the premium seat industry www.alsd.com Fall 2010 p u b l i s h e d b y t h e a s s o c i at i o n o F l u x u r y s u i t e d i r e c t o r s the 21st annual alsd conference and tradeshow at la liVe sports = entertainment = experience page 24 member highlight: premium seating breaking down the top 10 Kerrie bryant, layne Feldman through the eyes premium seat buying and arrowhead’s new body of the college suite director categories page 18 page 28 page 34
  • 2.
    The Preferred StadiumBrand of Undercounter Refrigeration Ice Machines Wine Cellars Refrigerators Refrigerated Drawers ADA Series Ice Machines Wine Cellars Refrigerators Refrigerated Drawers ADA Series Contact us for details on our stadium programs and these Marvel’s exclusives! • Installation service • Stainless steel or your choice of color • Team logo graphics applied with SonicImageTM technology For more information on Marvel’s top of the line products, visit our website or call 1-800-223-3900 www.marvelrefrigeration.com
  • 3.
    Your Away Team Relax responsibly.® Imported by Crown Imports LLC, Chicago, IL 60603
  • 4.
    MOTOA4™ Mission CriticalPortfolio THE INCIDENT NEEDS YOUR FOCUS. THE TECHNOLOGY SHOULDN’T In an emergency, multi-agency coordination isn’t a luxury — it is a necessity. And Motorola makes this necessity a reality. Our interoperable data and voice solutions empower response teams with real-time information to make better decisions. For example, our evacuee tracking application enables responders to better assist and track individuals throughout the evacuation process. When responders and command staff have the tools to prepare and respond to emergency situations, recovery operations are more effective, helping government and citizens get back to normal quicker. It’s no wonder our interoperable networks have been implemented more often than all other manufacturers combined. It’s just another way Motorola enables you to focus on your mission, not the technology. HELLOMOTO™ Learn more about Motorola solutions for your mission critical communication needs at motorola.com/secondnature MOTOROLA and the Stylized M Logo are registered in the U.S. Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2009. All rights reserved. 66
  • 5.
    Elite Risk Insurance Solutions Elite Risk Services, Inc. is pleased to be THE OFFICIAL INSURANCE PARTNER OF THE ALSD We recently launched a newly enhanced third party liability insurance policy that is designed to protect suite owners and managers each and every time you rent a suite to a third party.  Separate your liability and pass the minimal insurance premium on to the renter or tenant. WHAT DOES IT COVER? • Third Party Liability • Property Damage or Bodily Injury (specific to the damages or injuries the client may cause or is held responsible) • Separates the suite manager, the venue and the suite owner from the renter or borrower of the suite • One low premium that can included in the suite rental agreement Visit www.suiteinsurance.com   or call Kevin Kurtz at 800-596-0969 ext. 105   License # 0G40499
  • 6.
    How much moneydid you lose today? The average FanGo order is 110.5 LARGER % than the average traditional order. When fans order concessions and merchandise from their phones, orders are significantly larger and fans order more frequently. 859.608.4521 • info@thefango.com
  • 7.
    SEAT Published bythe Association of Luxury Suite Directors DEPARTMENTS 8 NEW ALSD MEMBERS 10 EDITOR’S NOTE Fall 2010 12 INDUSTRY AND ASSOCIATION NEWS 16 ON ALSD.COM 18 MEMBER HIGHLIGHT 80 COMING ATTRACTIONS 12 COVER STORY 24 WHY LA FOR THE 2011 ALSD CONFERENCE AND TRADESHOW? What’s going on in Los Angeles, CA showcases the future of sports and entertainment. Don’t build a sports venue. Create an entertainment destination. BY BILL DORSEY FEATURES 28 THROUGH THE EYES OF THE COLLEGE SUITE DIRECTOR We assembled a group of college suite directors to find out more about the arcane world of college premium seating. Find out what makes them tick. WITH AMANDA VERHOFF 34 TOP 10 BUSINESS CATEGORIES BUYING PREMIUM SEATS REVEALED To follow up the summer issue of SEAT, the answer to the question, “Who buys premium seating?”, is further investigated. 20 Learn the employee size, annual sales revenue and business status of the top ten buying segments. BY RON CONTORNO AND HEATHER LAWRENCE, PH.D 36 NBA TEAMS SCORE BIG IN THE SUITE MARKET Despite the HEAT Index in Miami, the stars of the NBA are still spread throughout many markets. Do suite prices correlate? Compare pricing and the variables determining those prices for all 30 NBA teams. BY DR. PETER TITLEBAUM AND DEBBIE TITLEBAUM SPECIAL FEATURE 38 ALSD BUYERS GUIDE 2011 The second annual installment of the world’s one and only buyers guide listing for premium seat-specific products and services includes Amenities and Promotional Products, Food and Beverage, Furniture, Fixtures and Equipment, Professional Services and Information Technology. Have your shopping list ready or keep it close by. This is your reference tool for all purchasing needs throughout the year. RESEARCH BY RYAN MIRABEDINI About the Cover: The ALSD takes its show to Southern California in 2011. The 21st Annual 24 Conference and Tradeshow will be hosted by LA LIVE, the capital of the entertainment capital of the world. Photo Courtesy of AEG/L.A. LIVE 2010. www.alsd.com | FALL 2010 | S E A T | 7
  • 8.
    NEw ALSd MEMbErSFALL 2010 Andrea Smith 191 Beale Street University of Maryland Manager, PETCO Park Suites Memphis, TN 38103 2718 Comcast Center San Diego Padres P: 910-205-1517 Department of Intercollegiate Athletics PETCO Park hwilliamson@grizzlies.com College Park, MD 20741 100 Park Blvd. P: 301-314-1270 San Diego, CA 92101 Kristin Garner F: 301-314-9318 P: 619-795-5197 Director of Operations / Event & Suite Coordinator jbatt@umd.edu asmith@padres.com OSU Cowboy Dining, LLC 204 B. Athletics Center Joe Dellwo Jarrod Dillon Boone Pickens Stadium Vice President of Corporate Sales Vice President, Ticket Sales & Services Stillwater, OK 74078 Palace Sports and Entertainment San Diego Padres P: 405-744-3581 Detroit Pistons PETCO Park kristingarner@osucowboydining.com 4 Championship Dr. 100 Park Blvd. Auburn Hills, MI 48326 San Diego, CA 92101 Kelly Quackenbush P: 248-377-0164 P: 619-795-5080 President F: 248-377-0496 jdillon@padres.com Magnuson Group jdellwo@palacenet.com 1400 International Parkway Flavil Hampsten Woodbridge, IL 60517 Gavin Hale Vice President of Ticket Sales & Services P: 630-783-8100 Suite Sales Manager Charlotte Bobcats kelly@magnusongroup.com Brooklyn Sports & Entertainment 333 E. Trade St. 620 8th Ave., 38th Floor Charlotte, NC 28202 Sara Daniel The New York Times Building P: 704-688-8852 Director of Business Development Barclays Center fhampsten@bobcats.com Olympia Entertainment – Detroit Red Wings New York, NY 10018 600 Civic Center Dr. P: 646-616-9512 Rod Emmons Detroit, MI 48226 F: 646-616-9575 Director, Suite Sales P: 313-471-3345 ghale@brooklynse.com Charlotte Bobcats F: 313-396-7990 333 E. Trade St. sara.daniel@olyent.com Brady Zirlin Charlotte, NC 28202 Blue Sky Marketing P: 704-688-8829 Dan Curatolo 633 Skokie Blvd. remmons@bobcats.com Arcadia Chair Company Suite 100LL 5692 Fresca Drive Northbrook, IL 60062 Denise Dewald La Palma, CA 90623 P: 866-562-0777 Catering Manager P: 480-607-6899 bzirlin@buybluesky.com Rojo Hospitality Group F: 480-607-7654 University of Phoenix Stadium dcuratolo@arcadiacontract.com Gina Sneed One Cardinals Dr. Marketing Manager Glendale, AZ 85305 Casey Journigan Southern Aluminum P: 623-433-7633 Arcadia Chair Company 5 HWY 82 West denise.dewald@rojohospitality.com 5692 Fresca Drive PO Box 884 La Palma, CA 90623 Magnolia, AR 71754 Jason Choate caseyj@arcadiacontract.com P: 800-221-0408 Executive Chef F: 870-234-2823 Rojo Hospitality Group Niki Valdes gsneed@southernaluminum.com University of Phoenix Stadium Arcadia Chair Company One Cardinals Dr. 5692 Fresca Drive Joe Parker Glendale, AZ 85305 La Palma, CA 90623 Senior Associate AD, Development & Corporate Relations P: 623-433-7654 nikiv@arcadiacontract.com University of Michigan jason.choate@rojohospitality.com Athletic Department Kim Dalton Development Office Robert Valdez Interior Designer 1000 South State St. Premium Services Manager Dalton Interiors Ann Arbor, MI 48109 Rojo Hospitality Group 7762 E Gray Road, #500 P: 734-647-7842 University of Phoenix Stadium Scottsdale, AZ 85260 joepa@umich.edu One Cardinals Dr. P: 480-948-8383 Glendale, AZ 85305 F: 480-948-4395 Ken Schrang P: 623-433-7630 kim@daltoninteriors.com Director of Business Development robert.valdez@rojohospitality.com Tube Art Group Matt Grantham 1705 4th Ave. South Brea Conaboy Director of Major Gifts Seattle, WA 98134 Suite Manager Oklahoma State University P: 206-223-1122 Pittsburgh Steelers Athletics Center kschrang@tubeart.com 900 Art Rooney Ave. POSSE Office Pittsburgh, PA 15212 Stillwater, OK 74078 Sarah Tompkins P: 412-697-7144 P: 405-744-7301 Corporate Hospitality Manager F: 412-697-7151 F: 405-744-9084 Seattle Seahawks conaboyb@steelers.nfl.com mgrantham@osugiving.com 12 Seahawks Way Renton, WA 98056 Robin Sewell Ashley Davis Williams P: 425-203-8128 Director of Suites & Corporate Hospitality Advertising Director F: 425-203-8129 Churchill Downs, Inc. Davis Furniture Industries, Inc. saraht@seahawks.com 700 Central Ave. 2401 South College Drive Louisville, KY 40208 High Point, NC 27261 Phil Horn P: 502-638-3859 P: 336-889-2009 Vice President, Ticket Sales & Service robin.sewell@kyderby.com F: 336-889-0031 Sacramento Kings awilliams@davisfurniture.com ARCO Arena Hateisha Williamson One Sports Parkway Manager, Premium Services J Batt Sacramento, CA 95834 Memphis Grizzlies Director of Development P: 916-928-6949 FedEx Forum Terrapin Club F: 916-928-0727 8 | S E A T | FALL 2010 | www.alsd.com
  • 9.
    ASSocIATIoN oF Luxury SuITE dIrEcTorS phorn@arcoarena.com Boston College Chairman Bill Dorsey BC Athletic Development John MacIntyre 140 Commonwealth Avenue Executive Director Amanda Verhoff Manager, Premium Client Sales and Service Conte Forum 320 President Jennifer Ark, Green Bay Packers Canucks Sports & Entertainment Chestnut Hill, MA 02467 VP, Business Development Pat McCaffrey 800 Griffiths Way P: 617-552-0108 Vancouver, BC V6B 6G1 bianca.whitworth@bc.edu Director, Sponsor and Partnership Development Dene Shiels Canada Director of Finance Dan Lindeman P: 604-899-7496 Russ Simons Financial Account Manager Vickie Henke F: 604-899-4601 Populous john.macintyre@canucks.com 222 2nd Avenue North Director of Information Technology John Tymoski Nashville, TN 37201 Editor of SEAT, Website Director Jared Frank Jim Jenkins russ.simons@populous.com Division Vice President National Sales Manager Scott Hinzman Sodexo Education Lynn Bolton Marketing Assistant Ryan Mirabedini 11044 Research Blvd, #A105 Premium Services Manager Design Carole Winters Art + Design Austin, Tx 78759 Kentucky Exposition Center P: 512-329-0191 Kentucky State Fair Board jim.jenkins@sodexo.com 937 Phillips Lane ExECUTIVE COMMITTEE Louisville, KY 40209 Chris Bigelow, Bigelow Companies Michael Drake P: 502-367-5142 Brian Bucciarelli, Hershey Entertainment & Resorts Manager, Premium Seating lbolton@ksfb.ky.gov Greg Hanrahan, United Center San Francisco 49ers Tom Kaucic, Southern Wine & Spirits 490 Jamestown Ave. Jackie DeRosa Pat McCaffrey, ALSD Room 398 Premium Club Coordinator San Francisco, CA 94124 DNC Boston - TD Garden Kim Reckley, Detroit Red Wings & Olympia Entertainment P: 415-347-3592 100 Legends Way mike.drake@niners.nfl.net TD Garden BOARD OF DIRECTORS Boston, MA 02114 Pam Benoist, St. Louis Rams Jamie Brandt P: 617-624-2010 Janie Boles, Auburn University Vice President, Ticketing and Suites jderosa@dncboston.com Natalie Burbank, Utah Jazz / Salt Lake Bees San Francisco 49ers Richard Dobransky, Delaware North Companies 490 Jamestown Ave. Bill Wiswesser Trent Dutry, US Airways Center Room 398 Graduate Student San Francisco, CA 94124 Columbia University Chris Granger, National Basketball Association P: 415-347-3580 256 Howard Ave. Patti Kimbrough, University of Arkansas jamie.brandt@niners.nfl.net Rochelle Park, NJ 07662 Gerald Kissel P: 919-619-4525 Debbie Massa, ROI Consulting Todd Ballew waw2111@columbia.edu Mike Ondrejko, Madison Square Garden Senior Associate Richard Searls, New York Red Bulls Heery International, Inc. Stuart Rogers-Brown Tom Sheridan, Chicago White Sox 999 Peachtree Street, NE COO Michael Smith, Philadelphia Union Suite 300 Dauphin Atlanta, GA 30309 PO Box 29458 Peter Titlebaum, University of Dayton P: 404-881-9880 Southlake, Tx 76092 Brian Varnadoe, Houston Texans F: 404-946-2398 P: 972-929-5040 Jon Vingas, Centerplate tballew@heery.com stuart.rogers-brown@dauphin.com Bob White, Calgary Flames Lynn Stearn Lynda Portelli ALSD 2011 STEERING COMMITTEE Vice President of Sales & Marketing Marketing Manager Adam Link, Home Depot Center SunBriteTV, LLC Dauphin Alicia Fox, Home Depot Center 5069 Maureen Lane 300 Myrtle Avenue Unit A Boonton, NJ 07005 Bryan Lawrence, Angels Baseball Moorpark, CA 93021 P: 973-263-1100 Chris Cockrell, AEG/STAPLES Center P: 805-222-2288 lynda.portelli@dauphin.com Michele Kajiwara, AEG/STAPLES Center F: 805-499-8009 lstearn@sunbritetv.com Maureen Christensen SEAT-IT ExECUTIVE COMMITTEE Marketing Coordinator Christine Stoffel, Founder SEAT Conference Christie Rossi Dauphin Chris Wood, SEAT Chief Technology Strategist/Coordinator SunBriteTV, LLC 300 Myrtle Avenue 5069 Maureen Lane Boonton, NJ 07005 Unit A P: 973-263-1100 Moorpark, CA 93021 maureen.christensen@dauphin.com Published by Venue Pub. Inc. Copyright 2010. (All rights crossi@sunbritetv.com reserved). SEAT is a registered trademark of the Association Gary Chin of Luxury Suite Directors. SEAT is published quarterly and is Anthony Bernardi President complimentary to all members of the Association of Luxury SunBriteTV, LLC Dauphin Suite Directors. 5069 Maureen Lane 300 Myrtle Avenue Unit A Boonton, NJ 07005 Moorpark, CA 93021 P: 973-263-1100 abernardi@sunbritetv.com gary.chin@dauphin.com Kathy Holden Alessandro Spassiani SunBriteTV, LLC Installed Seating Product Specialist 5069 Maureen Lane Dauphin Unit A 324 Carlingview Drive Association of Luxury Suite Directors Moorpark, CA 93021 Etobicoke, ON M9W 5GE 10017 McKelvey Road, Cincinnati, OH 45231 kholden@sunbritetv.com Canada 513 674 0555 P: 1-888-312-6746 x227 amanda@alsd.com Bianca Whitworth sandro@borgo.com Associate Director, Capital Giving Operations www.alsd.com | FALL 2010 | S E A T | 9
  • 10.
    Editor’s notE byJArEd FrANk In Defense of Cannibalization Did I really just say that out loud? T he great Roman Senator Tacitus once proclaimed, “The desire for safety stands Connect with me on against every great and noble enterprise.” www.linkedin.com/in/ Interesting, but you may be asking your- jaredfrank self, what does this have to do with the premium seat and follow me on industry? Well, nothing I guess, other than that it has www.twitter.com/ everything to do with it. SEAT_Editor While reading the November 15th issue of Fortune, for daily updates. I came across an article, specifically a quote, which I Here is a sampling of my tweets: knew I had to share with my friends in ALSD. The idea really blew my hair back (at least what is left of it). Long story short, the article is about the coming 49ers new stadium delayed “until there launch of the Verizon iPhone in Q1 of 2011. Now is a new CBA agreement that embraces the realities of NFL economics today.” before I really bury the lead of this note, let me share the quote: “One of (Verizon CEO) Ivan (Seidenberg)’s great Food for thought- a luxury is only a strengths is he is not afraid to cannibalize his own luxury until you are accustomed to the the Droid was first released. So why then is Verizon experience. Then it’s a necessity, a new business.” partnering with Apple to bring the iPhone onto its minimum expectation. I had to immediately re-read that sentence. Did I network? And most importantly, why are they risking a miss something the first time? I thought to utter the burden to their most profitable competitive advantage- word “cannibalization” in a positive sense was as for- University of Wyoming holds public the “nation’s most reliable” network? bidden as saying an Unspeakable Word in Ayn Rand’s open house of new Wildcatter Stadium The answer is simple. Verizon has no fear of canni- Club and suites in connection with Anthem. But since I am a loyal Verizon customer, and balizing what works today in favor of investing in what homecoming week. I know their total operating revenue last year was a will work better tomorrow. not-too-shabby $107.8 billion, I knew I must keep What can we, the premium seat industry, take away reading. Touring Target Field with Scott from this case study? I offer this: do not pigeonhole It is easy to forget that Verizon has not always been O’Connell. He says renewals are at yourself; live in front of your eyes; do not feel cozy 85 percent and deadline was only a wireless tech company. Its roots trace back to the because of past success- it does not by itself translate 4 days ago. Stone Age, when man first invented the wheel and into future success; and most importantly, have no fear made calls on landline phones. As an old-line telco, of cannibalization. Verizon, then known as Bell Atlantic, was hugely New family seating section at Charlotte An “if it ain’t broke, don’t fix it” mentality might successful. So why in the midst of success would the Motor Speedway to debut during Dollar work in the near term, but guarantees failure in the General 300/Bank of America 500. company decide to devour its best service offering in long run if you are unwilling to adapt. Too often we favor of an unproven commodity- wireless mobile avoid change as if we are expecting to see the portent communication? I think it is safe to say if Seidenberg LA Kings create the first sports team- black dog hovering over us when sometimes, often did not have his ear to the railroad tracks, we would inspired Pandora music station. times in fact, there is nothing there to stop us but our- never have heard of Verizon. selves. So do not maroon yourself on an island of fear; Fast forward ten years, and we find Verizon the nobility of your enterprise depends on it. American Airlines Center’s Chef Chal- on the cusp of another pivotal point in its history. As always, you can contact me anytime via email, lenge is a great way to include the local Verizon currently carries the Motorola Droid, the community in the premium experience. phone or social networking (See Sidebar). I also chief competitor to Apple’s iPhone. The Droid is no encourage you to visit the new ALSD.com, which is shoddy piece of equipment. It runs on the Android administered up-to-the-minute with industry news Magic suite holders have choice of operating system from Google. You may have heard of and ALSD Conference updates. artwork, finishings and furniture in new them. And in all actuality, there is negligible differ- Amway Center. ence between the iPhone and the Droid, just as there Mobile: 330.904.0442 is negligible difference between Coke and Pepsi or Email: jared@alsd.com McDonald’s and Burger King. The Droid is a high performance asset. Sales have increased for Verizon every year this decade, includ- ing a $10 billion spike from 2008 to 2009, the year 10 | S E A T | FALL 2010 | www.alsd.com
  • 11.
    RFID IT AssetTracking Complete Solutions Starting at $3,495 Technology assets are the life blood of today’s business. Maximizing these critical investments requires an effective IT Asset Management (ITAM) system. RFID can enable highly automated real-time tracking of IT assets, bringing a new level of cost- efficiency to the ITAM process. The resulting real-time asset visualization ensures the security and timely maintenance of IT assets — as well as compliance with government regulations. And the ability to eliminate the need for human resources allows IT to devote more time to enterprise innovations that will help hone a company’s competitive edge. www.abrfid.com 800-274-0324 2 APPLICATION BRIEF: Reducing the cost and complexity of Information Technology (IT) Asset Management with RFID
  • 12.
    InduSTry And ASSocIATIonnEwS Dodgers Use Suites as Amenities, p. 14 Member Highlight: Kerrie Bryant and Layne Feldman, p.18 Caterpillar drives suite remodel at Mall of America Field Vikings suite holder brands its suite using SUITE-artTM T he purpose of a business owning premium seats has always revolved at least in part around its need to entertain and market to prospective clients. Now, some companies are taking further control over the messaging in their suites by branding the space. As part of a larger suite remodel that included new carpet- ing, installed seating from Dauphin (see photo), cabinets, etc., Caterpillar also has incorporated SUITE-artTM from FLEXcon. SUITE-artTM graphics are printed on a durable film that bonds to most surfaces found in a suite- flooring, carpeting, walls, windows, counter and tabletops. The graphics are easily applied and re- moved, leaving no adhesive residue. For its suite at Mall of America Field, home of the Minnesota Vi- kings, Caterpillar selected wall graphics conveying its equipment product line for its Paving Division on SUITE-artTM cloth fabric. The self-adhesive cloth material was selected from FLEXcon’s bevy of options because of its high-end, portrait-type look, which produces a strong depth of image. Caterpillar also framed its windows with FLEXcon’s Diamond Deckplate material, a Caterpillar’s Cocoon: Caterpillar has protected its suite investment with durable materials, such as FLEXcon’s SUITE-artTM and Dauphin’s holographic film, consisting of diamond patterns. Eidos installed seating. Caterpillar considered using this material to outfit other surfaces within the suite, but decided since they were spending the money on new finishes, even mind on game days having people stop by to extremely impressed,” Santelman says. “I thought such as granite countertops, they did not want to see the space.” it was a great idea. I’ve been trying to get a couple cover them up right away. Caterpillar plans on keeping the current different clients throughout the past few years graphics through this year; however, it should to adopt the concept.” Once Caterpillar decided be noted graphics can be changed as frequently to pay for a remodel of their suite, there was an “If more brands knew that as necessary. “Caterpillar has thought about opportunity for them to spend the extra money to potentially doing some different things in the brand it. Santelman continues, “I sent them the they could do this, it could suite geared towards who they are entertaining by link to FLEXcon SUITE-artTM, and they really be an easy sell for teams personalizing door graphics or one of the walls with brand information specific to who is com- liked it.” Caterpillar then engaged FLEXcon. “This project was completely driven by Caterpil- to work out a program for ing into the suite to be entertained,” says Mike lar,” says Chevalier. “If more brands knew that Chevalier, New Business Development Manager they could do this, it could be an easy sell for their clients who have an for FLEXcon. teams to work out a program for their clients who interest.” The ALSD has campaigned for suite branding have an interest.” for a few years now. But the industry’s response With the awareness of suite branding increas- has been cautious, mainly because of concerns ing, there is much potential for this concept. over working out the costs, not a lack of interest in And with the flexibility and depth of materials The installation of SUITE-artTM, which oc- the concept. Different scenarios exist for covering available, there is opportunity for teams to bring curred over the course of just one day this past Au- costs. In some cases, a team pays for the branding their clients a unique idea to help with marketing gust, was completed in plenty of time for the first as a renewal tool. In others, the installation of initiatives and with demonstrating ROI for their Vikings kickoff. Moreover, the final printing and graphics is a line item written into a suite contract. suite ownership. installation costs easily met the budget established For the Vikings, the team simply recognized the –Jared Frank by Caterpillar, who has been very pleased with the potential of the idea and provided exposure of the results thus far this season. “They’re thrilled. They information to its clients as a suggestion, without are like proud new parents,” explains Nicole San- having to pay for it themselves. telman, Suite Sales Manager with the Minnesota Nicole Santelman first heard the idea at Vikings. “They love to show it off. And they don’t the 2008 ALSD Conference in Miami. “I was 12 | S E A T | FALL 2010 | www.alsd.com
  • 13.
    featuring LCD VIDEO Control and SERVICE Custom Fabrication, Installation, WALL Entryway Displays Recruiting Paths Small Scale Center Hung for Concourses Hall of Fame Displays Eye-catching Concourse Displays Stage Backdrop Toll Free: 866-848-6646 www.signco-eds.com
  • 14.
    InduSTry And ASSocIATIonnEwS Dodgers use suites as an amenity to fill empty inventory Innovative program leads to upgrading Dugout Club patrons to the suite level L os Angeles is not short on premium seating, As far as pricing and invoicing, only the so creativity is the name of the game. The Dodgers know of the hard costs and allocation of By the Numbers Dodgers unique asset is their Dugout Club, moneys. Clients receive non-itemized invoices for Dugout CluB an exclusive, climate-controlled club with a Ritz their Dugout Club packages; they simply see “four Preferred Full Season: $100,000 Carlton feel and adjoining seating behind home complimentary suites” as part of the offering. On • Four Dugout Club tickets to all regular season and plate. And while the Dugout Club is success- the backend, the Dodgers allocate about 87% of exhibition games ful and the most readily sold premium ticket at moneys to the club and about 13% to the suites. • Two Luxury Suite Nights – includes tickets, preferred Dodgers Stadium, there still remains the issue of And while the prices of the Dugout Club pack- parking passes and food and beverage package empty suites. Enter the suite as an amenity. ages have increased, Morici maintains that clients (F&B included in multi-year contracts only) Dugout Club seats sell in sets of four with realize that this is a “fundamental growth of the • Complimentary playoff tickets each year of term, three tiers of packaging – VIP Full Season at overall amenity package.” excludes final year of term (multi-year contracts $200,000, Premium Full Season at $126,000 and The suite-as-an-amenity program resulted in only) Preferred Full Season at $100,000. Each package such success that the Dodgers decided to reverse • Invitation for two to Premium Seating Road Trip comes with all-inclusive F&B, VIP gift packages the offering. Full season suite packages now (one trip per term, multi-year contracts only) and interestingly a suite for two, four or eight include a half season, four-seat Dugout Club plan. • Two Complimentary Preferred Parking Passes games depending on the package. Because it Inventory was available, so the Dodgers maxi- • Invitations to Premium Seating exclusive events, e.g. directly and tangibly markets suites to corporate mized the club as an amenity for suite holders. So Speaker Series, Batting Practices, etc. and potential suite clients, Antonio Morici, Direc- while a suite costs $300,000 annually at Dodger • Exclusive access to Dugout Club, featuring tor of Premium Sales and Service for the Dodgers Stadium, an $80,000 Dugout Club value is complimentary food and non-alcoholic beverages, says, “The Dugout Club seats are the lead product bundled into the package. full-bar and martini lounge, private restrooms and that help move suite inventory.” Morici concluded that the flexibility of ameni- restaurant-style seating Since the program started in 2006, it has ties has transformed his negotiation strategy. The • In-seat food and beverage service balanced club and suite revenues for the Dodgers. Dodgers offered amenities like in-seat gift bags, • Two-year term: 5% escalator; three-year term: 0% Where 75% of the corporate dollar formerly came opportunities for kids to run onto the field at & 5% escalator from the Dugout Club packages and 25% from game time, batting practice experiences, batting Premium Full Season: $126,000 suites, those figures are now more like 60/40. practice viewings and additional travel trips. But • All above listed Preferred items, plus: Many existing clients bought incremental suites in of all the amenities, the most attractive across the • Two Additional Luxury Suite Nights – four total addition to their club packages; others upgraded board is an additional night in a suite; and if an • Two-year term: 5% escalator; three-year term: 0% & entirely to the suite level. “Almost overnight, this empty suite exists, Morici is happy to fill it. 5%; five-year term: 0%, 0%, 3% & 5% escalator program helped us sell 8-10 full season suites,” – Amanda Verhoff VIP Full Season: $200,000 acknowledges Morici. • All above listed Preferred items, plus: • Six Additional Luxury Suite Nights – eight total • Two-year term: 5% escalator; three-year term: 0% & 5%; five-year term: 0%, 0%, 3% & 5% escalator DoDger luxury SuIteS 20 Person, Full Season: $300,000 • Twenty tickets to every regular season home and exhibition game • Ten Complimentary Preferred Parking Passes • Ten Complimentary Standing Room Only (SRO) Passes • One Complimentary All-Expenses Paid Road Trip for two annually • Four Complimentary Half Season, Dugout Club Seats • Right to purchase existing suite for every playoff game (multi-year contract option includes playoff tickets every year except final year of term) • Complimentary access to Stadium Club • Two-year term: 5% escalator; three-year term: 3% & 3% escalator For more information on Dodgers suites and their suite-as-an-amenity program, email Antonio Morici at antoniom@ladodgers.com. The purchase of a premium seat brings amenities – gifts, trips and F&B. But what if the suite itself was the amenity? 14 | S E A T | FALL 2010 | www.alsd.com
  • 16.
    InduSTry And ASSocIATIonnEwS on AlSD.CoM orIgINAl CoNteNt turNkey releASeS ItS ACtIvAtor plAtForM by Jared Frank Turnkey Sports & Entertainment unveils its an- ticipated Activator platform, an online application built as a tool to manage marketing partnerships both individually and in a group portfolio. www.alsd.com/content/turnkey-releases-its- activator-platform NBA teAMS SCore BIg IN the SuIte MAr- ket by Dr. Peter Titlebaum and Debbie Titlebaum The second installment in our series on how professional sports teams in each of the four major leagues stack up to each other in the suite market CoNFereNCe NeWS FroM FACeBook takes its shot at the NBA. An excerpt appears on www.alsd.com/content/conference AlSD oN loCAtIoN: MINNeApolIS, MN page 36. www.facebook.com/pages/Association-of- www.alsd.com/content/nba-teams-score- 2011 AlSD CoNFereNCe AND trADeShoW luxury-Suite-Directors/112032714717 big-suite-market SCheDule oF eveNtS www.alsd.com/content/announcing-2011- alsd-conference-and-tradeshow-la-live-0 up-to-the-MINute INDuStry AND ASSoCIAtIoN NeWS www.alsd.com/news the St. louIS BlueS StArt NeW SeASoN tICket proMotIoN TCF Bank Stadium, home of the University of Minnesota Golden Fans who purchase season tickets for select seats Gophers. pay half of the bill now and the other half when the Blues make the 2010-11 playoffs. www.alsd.com/content/st-louis-blues-start- LA LIVE, site of the 21st Annual ALSD Conference and Tradeshow. new-season-ticket-promotion AlSD ANNouNCeS tourS AND MIAMI DolphINS to DeBut NeW CluB lIv reCeptIoNS For 2011 CoNFereNCe oN SuNDAy NIght www.alsd.com/content/alsd-announces- The nightclub in a football stadium has 15 cabanas tours-and-receptions-2011-conference and a dance floor. ALSD Family Portrait: Pictured are Dave Winfield, Bronko Nagurski, Jennifer Ark, Jared Frank and Ryan Mirabedini. www.alsd.com/content/miami-dolphins- debut-new-club-liv-sunday-night 16 | S E A T | FALL 2010 | www.alsd.com
  • 18.
    InduSTry And ASSocIATIonnEwS: ALSd MEMbEr HIgHLIgHT A Conversation with kerrie Bryant and layne Feldman Suite Services Coordinators, kansas City Chiefs By Jared Frank, Editor, SEAT Magazine W hile sitting down recently with Kerrie and Layne for a late afternoon chat, I quickly overcame post-lunch drowsiness and recalled, among other things, two important axioms: passion for what you do is never to be un- dervalued, and it takes all types to run a business. These two conversationalists- one a self-professed city slicker, the other a country girl with a Texas- grown smile- are both steered by passion with personalities more than capable of helping me overcome that 2:30 feeling. No 5-Hour Energy shot needed. Only mildly disagreeing for a moment on where to get the best burnt ends of a pork brisket in town, these two are tethered by football and the goal to provide the best game day experience in the NFL. SEAT: What has been your most eye-opening dis- covery about this industry as a young professional? Bryant: The biggest eye-opening discovery for me has been the amount of teamwork within the or- ganization and countless hours it takes to prepare a team and a stadium for game day. When I watch an NFL game on TV now, I watch it from a new perspective, one bigger than I ever really imagined it would be. SEAT: What’s the most rewarding part of your job? Bryant: For me, when I walk into a suite on game day, and I see our suite holders and their guests enjoying themselves, it makes it all worthwhile. It gives me a reason for everything I do every day. day, that’s the best thing. And if you’re passionate My favorite barbeque place is Oklahoma Joe’s. It about it and you have a goal of getting there and was voted by Anthony Bourdain as one of the 13 SEAT: Did you always want to work in sports? working hard, it’ll be an unbelievable experience. places you need to eat at before you die. How did you get to this point in your career? Bryant: My favorite is Jack Stack Barbeque. I Feldman: When I was in high school, I wanted to SEAT: Free time is a rare occurrence in this busi- recommend the pork ribs, the cheesy corn bake either work in the music industry or in profession- ness. What do you most look forward to doing and a big glass of sweet tea. I’m a true Southern al football. I’ve been fortunate enough to get to do when the shop’s closed? country girl. both in my life. Part of the reason for that is I’ve Feldman: I go home, put on a pair of sweat pants, forged some excellent relationships through those lie on the couch and listen to some music. I’m a SEAT: I don’t know Kerrie. If Tony Bourdain years that have led me to this place today. city boy. recommends Oklahoma Joe’s, I might be more apt Bryant: I coached college cheerleading before I Bryant: I put on my 5 o’clock camouflage; I go in choosing Layne’s recommendation. Can I slide got into the league. One day I decided I was ready out in the country, and I’m either hunting, fishing in Bourdain-style with no reservation? to start a new career path and put my degrees or four-wheeling. I am a country girl through and Feldman: You can’t even get in there anymore. It’s to work. I always said growing up, I was going through. ridiculous how long the line is. It is five minutes to work for an NFL team and sure enough, I’m from my house, and the line is 30 minutes long proud to call myself a Kansas City Chief now. SEAT: Alright let’s get to the serious questions… every time I go in there. It’s well worth the wait. what’s the best place in town to get some Kansas SEAT: What is the best piece of advice you’ve got- City BBQ? SEAT: Well I bet you didn’t think we’d be ten that has helped guide your career decisions? Feldman: Like most things you’ll find in Kansas spending ten minutes discussing barbeque. I feel Feldman: If you can find something that doesn’t City, when it comes to barbeque, everyone has proficient enough in that area now to move on to make work seem like a four letter word every their favorite. There’s never one unanimous pick. Arrowhead Stadium. 18 | S E A T | FALL 2010 | www.alsd.com
  • 19.
    Who benefits from cu ing-edge display technology in your school? NEC can take your display technology to the head of the class. With high-performance, large-format LCD displays (32" - 82"), you can relay vital messaging to your students and faculty from virtually anywhere within your facility. In addition to the exclusive Digital Signage Technology Suite, which boasts more than 30 advanced features, these displays tout advantages such as an ultra-thin bezel, a built-in expansion slot for no-hassle PC and media player integration and HD resolution that turns heads and draws crowds. Inside the classroom, NEC’s wide selection of mobile and installation projectors continues to promote interactivity amongst students and provide instructors with the technology and features necessary to keep all eyes on the screen. Win a $25,000 NEC display technology makeover! Is the display technology in your school not making the grade? Through February 28, 2011, you can submit your technology-deficient classroom videos to NEC to see if you will win a makeover in NEC display products. To be eligible, you must first register for Star Student at www.necstarstudent.com. You can also earn cash back and more! Questions? Contact: Juan Chavez Brian Godish National Account Manager Inside Sales Representative 858.831.9327, jchavez@necdisplay.com 630.467.4389, bgodish@necdisplay.com
  • 20.
    InduSTry And ASSocIATIonnEwS: ALSd MEMbEr VEnuE HIgHLIgHT Introducing the New Arrowhead Stadium: New Body, Same Soul From their new suite offerings, enclosed club level, Hall of Honor, and operational and staffing efficiencies, the Kansas City Chiefs are making good on their pursuit to provide the best game day experience in the National Football League. By Jared Frank with Kerrie Bryant and Layne Feldman T he Arrowhead Stadium project was no garden-variety renovation. In fact, it was so involved that the organization refers to it as a new stadium. Aside from the seating bowl going untouched, which left the venue’s reputation for great sight lines unblemished, there was not much else that was not contacted by the project’s $375 million worth of concrete and plywood over the past two years. The Chiefs’ aim was not to just improve around the margins, but make signifi- cant upgrades to all levels, from the highest-end offerings to club seat spaces to new amenities for all fans. “Our slogan this year across the board is ‘New Body, Same Soul’,” explains Kerrie Bryant, Suite Services Coordinator for the Kansas City Chiefs. “We wanted to keep the same history that Kansas City is so proud of. But we incorporated so many new areas and so many new amenities. It really is a new stadium.” One new area is the Hall of Honor, pre- sented by Time Warner Cable, a living, breathing museum within the concourse on the Field Level’s south side, which includes interactive exhibits and artifacts from the Chiefs’ treasured past. It is a tribute to the team’s history as one of the pillar organizations of the old AFL, and now the NFL, as well as the Hunt family’s devout commitment to the league it helped jumpstart. “We want to be able to provide the best game day experience in the NFl. that’s our ultimate goal and that’s what we’re striving for.” Another of the most obvious new features is an enclosed club level, which has been absent from the stadium since it was built in 1972. Due to (Top) New Homefield Advantage: Arrowhead Stadium has earned a reputation unfamiliarity and economics, club seat sales have as one of the loudest homefield advantages in the NFL, helping the team to an incredible 37-13 home regular season record in the month of December. proven to be the most difficult area for the Chiefs. “It’s been a challenge to sell those seats on a 3-year (Bottom) Club IV: One of the new club spaces honors the 1969-70 squad, who beat or a 5-year commitment, especially in these tough the Minnesota Vikings 23-7 in Super Bowl IV. economic times,” states fellow Chiefs Suite Ser- vices Coordinator Layne Feldman. “But moving forward, we expect that area will be completely 20 | S E A T | FALL 2010 | www.alsd.com
  • 21.
    sold out, andpeople will be wishing they would’ve gotten in when they could have.” Obviously, recovery won’t happen overnight, but signs of the corporate market coming back in Kansas City are emerging. Of 15 new suites this year in their highest-level areas (the Signature Suites and Broadcast Suites), the Chiefs have sold 14, a number the organization is very happy with. The more promising fact is that this inventory is only available on a 7-year basis, the longest commitment term the Chiefs offer. Furthermore, annual prices for these top-tier spaces, which vary from 12 to 32 to 40 seats, range from $120,000 to $350,000. With its remaining premium options, the New Arrowhead exhibits much flexibility, not catering to just one group of fans, but to every fan on every level. The premium renovations are so spectacular that the Hunt family has made arrangements to enjoy them anytime. The family or friends of the (Top) During their inaugural season in Kansas City, the Chiefs charged $7 for box family can actually live at the stadium if they so seats and $6 for reserved seats at Municipal Stadium. Today, some premium seating choose. The upgraded, two-story Founders Suite options are priced as high as $350,000. provides accommodations for overnight stays (Bottom) Hail to the Suites: Chiefs Nation has bought in quickly to the new when desired by the Hunt family or their guests. Signature Suites, the highest-level inventory available at the New Arrowhead The bottom floor features stadium seating, lounge- Stadium. type seating and dining. The second story is where the living quarters are if the family chooses to stay. As Bryant observes, “The Founders Suite is beauti- ful, a great place to watch the game. It truly is a stunning place.” In addition to new premium and club levels, the New Arrowhead offers upgrades on every www.alsd.com | FALL 2010 | S E A T | 21
  • 22.
    InduSTry And ASSocIATIonnEwS: ALSd MEMbEr VEnuE HIgHLIgHT cierge desks are located at every stadium gate to assist premium seat holders with any concerns, questions or comments. “We want to be able to provide the best game day experience in the NFL. That’s our ultimate goal, and that’s what we’re striving for,” continues Bryant. “Extra staff and targeted training was the best way for us to get there.” “As mentioned, everyone’s goal in this organi- zation is the same- to provide the best game day experience in the NFL, and one that other teams model themselves after,” Feldman echoes. “We want to have the perfect amount of staff, if not an extra person or two, just to be able to make every person feel like they are having the best game day experience that they can possibly have.” Foolish Club: The new club space is named for the original eight level, including increased ADA seating, upgraded Last year was a test run for the Chiefs suite AFL owners, who were considered foolish for competing against video and sound systems and a first-of-its-kind services staff. Eyewitness testimony put in perspec- the NFL. Youth Wellness Education Center – The Chiefs tive how busy the staff was on game day. So the Sports Lab. The Chiefs Sports Lab is free of charge organization acknowledged just how many more to ticket holders on game day and has proven a people really were needed to facilitate everything popular destination for fans. that is happening this year, knowing how many The New Arrowhead has certainly made life new areas and new things were going to be within easier, but with change brings unanticipated the stadium. challenges. Last year when suite holders and club With a New Arrowhead Stadium comes a premium Seating By the Numbers seat patrons walked through the Club Level, it new fan experience expectation. With some of the was largely under construction, and visualizing most beautiful and interactive new premium and 7,715 Club Seats on the Club Level what they would be investing in was difficult. “It’s non-premium spaces now online and a dedica- 2,490 Club Seats in Club 50 on the Field Level been so great to see our patrons react to the New tion to fan service, those expectations are on their (six sections on the 50-yard line on both sides Arrowhead,” says Bryant. “It really is an entirely way to being exceeded. Careful evaluation of of the stadium) new experience, and we’re working hard to make touch points and an operating and staffing plan to 97 Seats in the Penthouse Suite sure they see and enjoy all of the amenities, from handle all those points of contact have the Chiefs (sold fractionally on a seat-by-seat basis) the Hall of Honor to the club areas and Chiefs building momentum with each passing Sunday Sports Lab.” this season. So far avoiding any flies in the oint- 72 Red and Gold Club Level Suites One of the biggest challenges the Chiefs have ment, Arrowhead Stadium’s proud soul is growing (Gold Suites have a bathroom inside the suite; is planning the most logistically efficient plan into its new body. # Red Suites do not) of action in preparation for game day as well as 22 open-air Field Level Boxes on game day. The organization clearly does not 16 fully enclosed Field Level Sideline Suites exercise the least-common-denominator approach Want to network with Kerrie and Layne? when implementing its policies. Their goal is Here Are Their Business Cards 8 Broadcast Suites to be the best in all areas of service. “With the Kerrie Bryant 7 Signature Suites new stadium, we definitely had to make some Suite Services Coordinator changes and reorganize a bit to better service all (O): 816-920-4894 our clients,” explains Bryant. “We extended our kbryant@chiefs.nfl.com suite services department as well as increased our customer relations department to help reach our Layne Feldman entire fan base, improving the experience for every Suite Services Coordinator ticket holder.” (O): 816-920-4839 On game day specifically, staff has also been lfeldman@chiefs.nfl.com increased and been made more accessible. The SeND your NoMINAtIoNS For the phone numbers of service personnel are in every Kansas City Chiefs MeMBer hIghlIght reCogNItIoN suite, so that staff can respond to questions or One Arrowhead Drive IN Future ISSueS oF SeAt to concerns quickly. A guest service attendant is Kansas City, MO 64129 jAreD@AlSD.CoM located at the top of every section, and con- 22 | S E A T | FALL 2010 | www.alsd.com
  • 23.
    MeMbership ALsD MeMbership Dues structure: New MeMbers: Join September 1 – December 31: Membership good until following September 1 Join January 1 – August 31: Membership good until September 1 of following year Renewals are billed out annually on September 1 MeMbership cAtegories preMiuM seAtiNg professioNALs froM teAM, VeNue, or iN-VeNue f&b coMpANy: Ex. Director, Premium Seating, Green Bay Packers “With a new arena just around the corner, attending the • Charter Member: First Member from Team or Venue: $395/year ALSD Conference the past few years became a valuable tool • Affiliate Member(s): Additional Member(s) from Team or Venue: in making decisions regarding the design and operations of $125/year various premium seating areas. Whether we were networking preMiuM seAtiNg professioNAL froM fooD AND beVerAge with premium professionals, touring a new sports facility, or heADquArters: speaking with one of a variety of vendors, we brought back Ex. Regional Vice President, Sodexo Corporate (does not work in-venue) thoughts and ideas to share with our organization that were • Corporate Member: $300/year per member, for first four members invaluable to our decision making process. Just don’t tell my • Corporate Member: $125/year per member, for additional members boss a lot of the networking took place at the free parties.” over four --Mike Guiffre, Director of Premium Seating, VeNDor/suppLier coMpANy professioNAL: Pittsburgh Penguins Ex. Sales Manager, Boundless Network • Vendor/Supplier Member: $500/year total, for up to four members • Vendor/Supplier Member: $125/year per member, for additional members over four JoiN Now: _____ Team Venue: Charter Member: $395 _____ Team Venue: Affiliate Member: $125/each _____ Corporate Member: $300/each, for members one-four _____ Corporate Member: $125/each, for fifth member and on _____ Vendor/Supplier Member: $500/company, for members one-four _____ Vendor/Supplier Member: $125/each, for fifth member and on PAyMENT: TOTAL: $____________ Person Joining (Repeat form for additional members): Name: __________________________________________________________ Title: ___________________________________________________________ for More iNforMAtioN or to subMit Organization: ____________________________________________________ Address: ________________________________________________________ forMs coNtAct: City, State, Zip: ___________________________________________________ Association of Luxury suite Directors Phone: __________________________ E-mail: _________________________ Amanda Verhoff 10017 McKelvey Road METhOD OF PAyMENT: Cincinnati, Oh 45231 _____ Check made payable to: ALSD or Association of Luxury Suite Directors P: 513-674-0555 x104 _____ AmEx _____ MC _____ Visa _____ Discover F: 513-674-0577 Card Number: ____________________________________________________ E: Amanda@alsd.com Expiration Date: ________________ www.ALSD.com Cardholder Name: ________________________________________________ Cardholder Signature: _____________________________________________ 23 | S E A T | FALL 2010 | www.alsd.com
  • 24.
    Why LA? The 2011ALSD Conference and Tradeshow at LA Live showcases a new fan experience – one compelling enough to compete with the living room. D By Bill Dorsey, Chairman, ALSD o you want to know the dirty little secret that leagues and sports executives talk about behind closed doors? They are afraid that the media that propels their television revenue is getting too good. Tis the age of DirecTV. Comfortably ensconced on your Barcalounger in the comfort of your own home, you can watch not one, but 32 games simultaneously with slow motion instant replays from every angle on an HD 3D-TV complete with expert commentators, a bath- room down the hall and your bookie on speed dial. No parking. No hassles. No need to get out of your pajamas. No $50 six pack. Homer Simpson is happy this way, why can’t you be? It is a valid concern. So in an effort to keep the fans coming, one strategy is to build something that you can’t get anywhere else- not a sports arena, but an Entertainment Megaplex complete with doz- ens of entertainment options that you cannot get at the Simpson household. The ALSD has been showing off the state-of-the-art for a generation now. Newest, bestest, is what fuels the association and its loyalty. Enter LA Live, site of the 2011 ALSD 21st Conference for this 21st Century. What Times Square is to New York, it is hoped that LA Live and its 20,000 square feet of LED signage, 27-acres, six city blocks, 600 annual events and 20 million visitors a year will be to Los Angeles and its AEG visionaries. LA Live is not only LA’s future. It is YOUR future. It is the next generation of venues that is going to be demanded by a clamoring public, who want their cell phones to someday soon cook them spaghetti and meatballs and give them a foot massage. To remain viable in the world of sports today, sports must equate to more than wins and losses. It is about creating an experience. People need to be entertained before, during and after the game. Before they dig deeply into their recession-strapped wallets, fans have become conditioned to expect the experience. Is the sport enough? Maybe for purists. But for Homer Simpson, sports = entertainment = experience. Next year, in celebration of the first anniversary of the Next Generation of the ALSD and of Sports Venues, the ALSD goes Hollywood. See the pictures here, and we hope you know why. 24 | S E A T | FALL 2010 | www.alsd.com
  • 25.
    The entertainment capital of the world now has a capital of its own. 25 | S E A T | FALL 2010 | www.alsd.com www.alsd.com | FALL 2010 | S E A T | 25
  • 26.
    2011 ALSD Conferenceand Tradeshow LA LIVE Sunday, June 26 – Wednesday, June 29, 2011 Brief Schedule of Events to be updated continually SunDAy, June 26, 2011 WeDneSDAy, June 29, 2011 3:30 p.m. 9:00 a.m. – 12:00 p.m. Kick-off Event Sessions or Bootcamps 4:00 p.m. – 7:00 p.m. 1:00 p.m. – 4:00 p.m. Exhibit Hall Open, Cocktail Hour Sessions 7:00 p.m. 6:00 p.m. – 9:00 p.m. Pub Crawl at LA Live Tour: Home Depot Center Tour (subject to change) MonDAy, June 27, 2011 8:00 a.m. – 4:00 p.m. League Day 4:30 p.m. – 7:30 p.m. Exhibit Hall Open, Cocktail Hour 7:30 p.m. – 10:30 p.m. Tour and Reception: STAPLES Center and Nokia Theatre TueSDAy, June 28, 2011 8:00 a.m. Keynote Event 9:00 a.m. – 12:00 p.m. Exhibit Hall Open, Brunch 12:30 p.m. – 4:00 p.m. Sessions 5:30 p.m. Photos Courtesy of AEG/L.A. LIVE 2010 Tour, Reception and Baseball Game: Angel Stadium, Los Angeles Angels of Anaheim 26 | S E A T | FALL 2010 | www.alsd.com
  • 27.
    the 21st Annual AlSd Conference & tradeshow June 26-June 29, 2011 JW Marriott los Angeles, California RegiStRAtion FoRM Registration fees include all seminars, course materials, venue tours, and hospitality receptions. pRiCing: november 1, 2010 – december 31, 2010 no. of Attendees Attendee Sign-up First ALSD Member $700 _____  Please complete a registration form for each attendee. Add’l ALSD Member $650 _____ Payment information only needed once if paying for all Non-ALSD Member $800 _____ attendees from a team/company. January 1, 2010 – March 16, 2011 First ALSD Member $750 _____ CAnCellAtion Add’l ALSD Member $700 _____ Thirty (30) or more days before show: 75% refund. Less Non-ALSD Member $850 _____ than thirty (30) days before show: Credit for following March 16, 2011 – AlSd Conference year’s show; no monetary refund. First ALSD Member $800 _____ Add’l ALSD Member $750 _____ Organization ___________________________________________ Non-ALSD Member  $900 _____ A la Carte events First Name _____________________________________________ Angels Baseball Ticket $35 _____ Last Name ______________________________________________ AlSd guest/Spouse program: Extra credentials are $200 each and will grant guest(s) access to all tours and receptions. Kids under the age of 14 are Free. Title ___________________________________________________ Guest/Spouse $200 _____ Angels Baseball Ticket $35 _____ Address ________________________________________________ Guest Name: _________________________________________________________ City____________________________________________________ Total: $_______ State _____________Zip Code______________________________ Phone _________________________________________________ pAYMent Cell Phone ______________________________________________ Payment Information: ___ Yes, I would like text messages during the ALSD Conference ___ American Express ___ Discover ___ Mastercard ___ Visa *ALSD will have an opt-in Text Program. Texted updates/informa- Card Number: _____________________________________________________ tion sent to your cell phone (Ex. "ALSD buses depart 5:00 p.m for Exp. Date: ____________________________________________ Venue Tour" or "2:30 Sales Session moved to Conference Room Cardholder Name: _____________________________________ #2") Cardholder Signature: __________________________________ E-mail __________________________________________ League o College ___ Check made payable to: ALSD or Association of Luxury Suite Directors o NFL o Minor League o NBA o Racing Host Hotel information: Reservations: o NHL o F&B The JW Marriott Web Reservations: https://resweb.passkey.com/Resweb. o MLB o IT Los Angeles at L.A. LIVE do?mode=welcome_ei_new&eventID=2637027 o Soccer o Other: ______ 900 West Olympic Blvd. Phone Reservations: 800-266-9432. Mention: Association Los Angeles, CA 90015 of Luxury Suite Directors for group rate Member: oYes o No www.lalivemarriott.com o I would like to sign up for member ship; send materials Fax, e-mail or Mail form to: Amanda Verhoff ALSD 10017 McKelvey Road, Cincinnati, OH 45231 E: Amanda@alsd.com P: 513-674-0555 x104 F: 513-674-0577
  • 28.
    Through The eyes ofThe CoLLege suiTe DireCTor We assembled a group of college suite directors across conferences and across geographies for a roundtable discussion to gain further insight into the life of the college suite director. Find out the highs and lows (mostly highs) of life on campus. L et’s face it, college athletics is just a different game assistance, provide immediate service recovery, exceed fan than professional sports, especially when it comes expectations and thank each and every guest. to selling and servicing premium seats. Alumni and Creech: Our project was guided by six principles: keep donors are the clients, and the overall institutional Kenan Stadium a modern facility, integrate Kenan Stadium philosophy and culture must be taken into account. What is with the overall look and feel of the campus, enhance the fan significant is that some of us do not quite understand college experience, provide a new Student-Athlete Academic Center, athletics. Many of us have never sold on the college level; and provide Carolina Football with facilities needed for success most of us do not understand what it is like to run four build- and generate revenue to ensure the future of Carolina’s broad- ings during four separate seasons for four different sports. It is based athletics program. unfamiliar territory, so who better to explain the life of a col- Boles: We carry out the Auburn Athletics Department vision: lege suite director than the college suite directors themselves. to be the nation’s preeminent athletics department. We en- Read on and discover the allure and the occasional anxiety able our student-athletes to be successful in all areas of their of college athletics through a panel discussion conducted by lives- athletics, academics and personal endeavors, now and ALSD Executive Director Amanda Verhoff. in their future, by providing them with the best resources available. We also follow the Auburn Creed. We will lead the ALSD: Does your school or athletic program have a phi- way in integrity, diversity, communications, both internally losophy for you to follow in your role? and externally, compliance and customer service. We function Doyle: Our venue’s strategic plan is to create the “Thrill” for as a team for the benefit of Auburn Athletics, not for personal each guest as well as their guests at each event. I try to achieve gain. We will have an attitude of constructive discontent, this with thrills like mascot visits to suites and signed balls always striving to be better. from the coach. Kimbrough: Follow the guest services standards: Safety, Fan ALSD: Explain your relationship to donors and explain Smile of the Tiger: Janie Boles (left), former Tiger Friendly, Informed and Presentation. We train to follow our why they are different than a traditional premium seating Paws Dance Team member, forever Guidelines for Service: make eye contact and smile, greet customer. remains a part of the Auburn family. guests you come in contact with, anticipate guests’ needs for Creech: We are fortunate to have a strong, loyal donor base. Our staff strives to build relationships with donors and help guide their financial support to immediate needs and long term support, such as our scholarship endowment program. Our donors are much more than “paying customers”; they are investing in the future of the university community by sup- porting the young men and women in athletic competition. They are eager to support our efforts in order to provide those students with the best educational and athletic experience possible. Boles: The biggest difference I have seen is there seems to be a bigger sense of loyalty to the team on the college level. On the professional level, it seems premium seating is used more for business, and there is a more corporate atmosphere. Doyle: Ohio State has a development department that has constant communication with our donors. My department has a strong relationship with the development department, as we allocate multiple suites for their networking events, and in turn they put me in contact with donors that could be potential suite clients. Kimbrough: College donors are probably a little more invested emotionally. Many donors are long-time supporters, 28 | S E A T | FALL 2010 | www.alsd.com
  • 29.
    MeeT The PANeL JANie BoLes Director of Donor Services and Annual Giving Tiger Unlimited, Auburn Athletics Department ALSD Board Member “I have worked in the industry for 13 years. Currently I manage 79 Executive Suites at Jordan-Hare Stadium. In that role, I oversee premium seating and donor hospitality areas for football, which includes 3,852 seats sold to the BOLeS Football Scholarship Donors. I also coordinate the ticket priority renewals for football and baseball. Additionally, I oversee various hospitality events for Tiger Unlimited members and donor services.” and there is a sense of ownership of their collegiate program. Many have their businesses in this state or are alumni, and PATTi KiMBrough Director of Guest Services they continue their philanthropy with the athletic program. Razorback Athletics, University of Arkansas ALSD Board Member ALSD: Student workers and volunteers are your customer “I oversee and service all premium seating and clubs in all of our athletic ven- service and brand ambassadors on game day. How do you ues. In addition, I have recently assumed the responsibility for all suite sales train and reward them? KiMBROUGh for Razorback Athletics, which involves the sales management of over 200 Creech: Early in project planning we realized that our current premium skyboxes. I also serve as the director of hospitality for all postseason staff could not properly manage 3,000 new premium seats. play, tournament hosting and bowl games. Some days I wonder what my job We researched the possibility of a third-party premium seat does not entail.” manager. We selected The Colonnade Group to manage our existing premium seat inventory and help us prepare for the BrANDoN MCCorMiCK opening of our new facility. The Colonnade Group - branded Sponsorship, Suites & Premium Seats Agganis Arena, Boston University Tar Heel Athletic Hospitality - hires and manages all of our “My role at Agganis Arena is to prospect for new sales as well as service our game day student workers. Colonnade has a proven manage- 400 premium seats, 30 suites and my own sponsorship clients. Agganis Arena’s ment system that is working great at our venue. main tenant is the Boston University Men’s Ice Hockey team, but we are also Boles: We have two different groups that work on game MCCORMiCK host to many concerts and events throughout the year. In 2009, our building day- the Athletic Director’s Club, a retired group of individu- was ranked #9 in the world by Venues Today for buildings that seat between als on the club levels and the Executive Suite Ambassadors, 5,000 and 10,000 patrons.” a student staff on the executive suite levels. This past year we outsourced our training, using Brian Crow with Game Day JusTiN DoyLe Consulting. I have also found it effective to continue training Director of Business Development throughout the year, always reminding staff of what provid- Schottenstein Center, The Ohio State University ing little “wows” looks like to make lasting impressions and “My overall responsibility is to increase revenue for the Schottenstein Center via the selling of 52 luxury suites and 5,500 personal seat licenses within the memories. Rewards include an end of the year dinner, their Schottenstein Center. In addition, I am responsible for the selling of sponsor- group picture in the football program and a shirt. I reward the DOyLe ships to non-athletic events and the creation of a VIP premium seating club.” staff that goes above and beyond with a special pin for their shirt or jacket. KArLToN CreeCh Kimbrough: My guest services staff is comprised of college Director of Tickets and Parking students who are interviewed and chosen based on their pro- The Rams Club, University of North Carolina fessionalism, references and quality standing. They are trained “I am the co-coordinator of a $70 million expansion to our football on the policies, procedures and service guidelines, as well as stadium that includes over 60,000 square-feet of student-athlete support safety. Training is put on by a security professional prior to facilities, 20 suites, 360 loge seats and 2,300 club seats. I organized the football season. I employ over 80 students for football, 20 for development process for our overall project scope and premium seating.” basketball and baseball. Their rewards are numerous: excel- reAgAN Chessher lent pay, great networking, incredible work experience, great CReeCh Vice President & Division Manager- Annual Programs resume builder and hands on customer service experience. 12th Man Foundation, Texas A&M University “The 12th Man Foundation manages operations for 64 suites and 1,950 ALSD: What is your best sales strategy? club level seats within Kyle Field. I am responsible for anything that is Doyle: Listening to the clients’ needs. Clients use suites for directly or indirectly associated with a 12th Man Foundation annual different reasons. So when I meet with potential suite clients, seating contribution. Our Annual Programs staff strives to provide careful I do not come in with Package A or Package B. I listen to the attention to all facets of premium seating management and operations clients’ “hot button” issues and customize to fit their needs. as well as maintaining a dedicated commitment to ensure that premium A value benefit to most suite holders is a tax deduction on a seating patrons have a great game day experience.” portion of their annual suite payment. CheSSheR Kimbrough: I operate under the premise that you friend-raise www.alsd.com | FALL 2010 | S E A T | 29
  • 30.
    “i operate underthe premise that you friend-raise first, fundraise second, carry out stewardship third.” — Patti Kimbrough, razorback Athletics BOLeS first, fundraise second, carry out stewardship third; service independent of the university F&B provider. The Colon- after the sale is key. Honesty is also vital in the onset of the nade Group manages the selection process, holds the catering relationship and throughout the life of the relationship. contract on behalf of the athletic department and manages McCormick: I build a personal relationship with all of my game day catering concerns. This arrangement takes the cater- clients in order to gain access to their social and professional ing burden away from our fundraising staff so that we can network and thus generate warm prospects in a trusting en- concentrate on donor relations and sales. vironment. My clients are the best advocates for what we sell, Boles: We have a very close working relationship with our and they know which of their clients are good prospects. F&B department. We have a high level of respect for each Creech: We treat premium seat solicitations just like any other. We approach the season as a team, making sure it is KiMBROUGh other donation. But now that we have a new stadium, we seamless to the suite holders as they receive unforgettable offer bonus priority points for donors who make a seat com- service. Together we brainstorm how we can create the “wow” mitment, because we have financial commitments to the new factor for the suite holders. construction. Kimbrough: I am the front person who deals with campus Boles: Relationships. I try to maintain lasting relationships catering and concessions. Our relationship is strong and the with suite holders as well as with prospects throughout the en- goal is similar– get quality food to the fans. If fans complain, tire year. It is always easier to keep your current suite holders we benevolently explain that college venues are limited on than to have to go out and find new ones. It is very important kitchen and pantry space, and that mobility issues do occur. to keep up with special events in the lives of the suite holders The two groups work very hard to alleviate the issues quickly and prospects such as birthdays, children’s weddings, trips, on game days. MCCORMiCK etc. The authenticities felt by your clients in each of your interactions with them are the building blocks to a lasting ALSD: Explain your typical Game Day? relationship with them for years to come. Kimbrough: Imagine hosting 72,000 people in your back- yard for a cook-out! My day starts very early. I am nearly the ALSD: How do you continue to improve customer service? first person to arrive and last to leave. An 11:00 a.m. kick-off McCormick: I always look for ways to improve upon my requires arrival before 6:00 a.m., and if all goes well, I depart relationships with clients. The most important thing I have at 5:00 p.m. I never sit down on game day. My first game at learned is to proactively search for ways to make my clients Arkansas, I wore a pedometer and walked 9.3 miles. Stamina look important in front of their clients, friends and family. is important; you have to stay “on” 24/7 and never let them Boles: I do research. I read books on customer service and at- see you sweat. Issues arise, and you always have to appear DOyLe tend seminars. The best customer service seminar for me was calm and professional. You have to establish a balance be- “Quality Service” given by Disney Institute. Get to know each tween premium seat fans and your general fan base, creating client and understand what makes them tick, then meet and the greatest fan experience for both simultaneously. exceed their expectations. I think out each of our touch points McCormick: My life on game day is hectic. You do not real- with our donors and think of how we can make the most of ize how tough it is to be on your A-game for 5-6 hours until each one. the night is over, and you are completely exhausted. Creech: Outsourcing our game day management has allowed Creech: Because of our relationship with The Colonnade my staff the freedom to concentrate on donor relations. Group, I am free to interact with donors on game day. Kimbrough: Our most valuable tool is our end of season Doyle: On game day, it is making sure all of the suites are CReeCh survey. We identify our weaknesses and improve upon them clean, and that all of the suite amenities are in place for our for next season. guests. I will talk with our suite catering department to make sure they do not have any outstanding questions. Once the ALSD: Explain your department’s relationship with the doors open, I will check in on suite holders and personal seat food and beverage department at your venue(s). licenses holders to make sure their experience is going well. Doyle: Sodexo and my department communicate on a regular Chessher: Game day is hectic. Add to that we have other basis to coordinate single game rentals and catering orders. programs/endeavors that require great attention and some- Importantly, I host a “Luxury Suite Committee” meeting times pull me away from being solely dedicated to the club monthly. I have members from the ticket office, operations and suite level patrons. I have a well-established routine that CheSSheR department, event services department and Sodexo that at- allows me to maximize my time so I can focus on broader tend this meeting to discuss suite-related issues. issues that may arise on game day. I rely heavily on a staff that Creech: We have the ability to hire our own catering partner has continuity and familiarity with our premium level patrons 30 | S E A T | FALL 2010 | www.alsd.com
  • 31.
    CoLLege VeNue highLighT oNLoCATioN iN LouisViLLe: ALsD ATTeNDs The oPeNiNg ACT AT The KfC yuM! CeNTer On October 16th, the eagles opened the KFC yum! Center in Louisville. yours truly had the pleasure of at- tending, and it was, as the name reveals, a treat! Add to that, it was fascinating to experience the industry from the “other side”. Along with our awesome hosts, the Galt house staffers, we dined, danced – if you call what we did dancing – and listened to a damn good concert… at least that’s what all the “older” eagles groupies told me. Truth be told, it is one of the most beautiful venues i have been in. The atrium is akin to a cruise ship, with the three-floor escalators, ceiling-to-floor graphics and a 20-foot bucket of KFC chicken above the concession stand. The team shop looks as appealing as the chicken, but i restrained myself – i am a Dayton Flyer fan! The elevators are unblemished, and they got us to the suite level, albeit on the second try (i gave the elevator attendant a pass; it was his first event). Once on the suite level, the big-atrium feel dissipates. The stone entryway bestows elegance that is complemented with modern furniture, finishings and signage. The concierge camera; i guess i just imagined i had walked farther. i desk includes a 4-foot arena diagram to direct folks to got some good shots though; i will have Jared put them their seats – very thoughtful. on Facebook! The suites are especially modern, including cabine- The line for the restroom told me that either too try a distinctive grey-blue color. Ample storage space, a many female eagles groupies were invited to the generous hardwood “great room” with a 5-foot Cardinal concert or that the inevitable women’s restroom-line floor graphic and a full-sized stainless steel refrigera- dilemma is here to stay, even in the newest venues. tor, stocked with spirited beverages (naturally), are Suitably, the toilets have the newest water-saving tech- the first things i noticed. What also caught my eye are nology; a woman had to have designed that. The sinks the loge boxes in one end zone. They were empty for have deep stainless sinks and oversized fixtures, which the show, because they were behind the stage, but is nice for presentation, but water in the sink splashes they must be the best seats in the house. i also noticed too much… on me. i had nothing to complain about there are three rows of suite seats instead of two. i sat though; i had plenty of time to dry off as i stood in line in one of the inside seats and delightfully had fewer for paper towels! folks to climb over and less drink to spill en route to the While the eagles amped up for round two, i dabbled restroom. Score! in the chips and queso (my favorite!), fittingly served There are no in-suite restrooms, which was fine by in Mexican-style dishes. i am happy to report that the me, so i took a self-guided tour to the girls’ room. in queso satisfied my late night munchies, and more doing so, i met the Centerplate team, two of which importantly did not get the infamous “cheese film” on were headed into our suite. Their uniforms are first-rate top. Over a glass of merlot, i mingled with a former – clean and classy. Black slacks, white shirt, red tie and yum! Brand production employee. he filled me in on a tan, high round-neck vest. Attendant uniforms are the yum! Brands - Pizza hut, Taco Bell, Long John Silvers, not often noticed by suite holders, but for me the night A&W and KFC. i never knew! Pleased that i learned was about evaluating the little things. The uniforms something new, i went back to my seat with a second earned high marks, and i told them so. Continuing, i helping of chips and queso and enjoyed the rest of the noticed lots of suite holders milling about, which was concert. They played for hours… and hours! Six encore also fine with me, as the spacious open-air concourse songs made me want a bed of my own at hotel Cali- is littered with high boys and stools. When i reached fornia. But truly the eagles were fabulous and a great the restroom, i realized i had only gone about 15 feet. opening act… or so the groupies told me. i got so wrapped up acting like Magnum P.i. with my – Amanda Verhoff www.alsd.com | FALL 2010 | S E A T | 31
  • 32.
    We function asa team for the benefit of Auburn Athletics, not for personal gain. We will have an attitude of constructive discontent, always striving to be better.” — Janie Boles, Auburn Athletic Department BOLeS and the expertise of the staff affords me the flexibility to make work-life balance by teaching me to set my priorities right. sure that we are meeting the needs and expectations of our For me, that has meant that I put my relationship with God stakeholders, trustees and athletic department. first, followed by my relationship with my husband, my kids, Boles: Game days are 12 hour work days – no way around it. my work and then my free time. Setting it up this way has I get up early to see my family (if they are awake) and get to required me to say no to opportunities, but in doing so, I am the stadium 7.5 hours prior to kick-off. Our suites have a key- trusting that God will be faithful and bless my obedience in less lock system, so I go through to unlock the cabinets with setting my priorities according to His standard. In setting it the master wand. I also double check that the fridges have up this way, I have been amazed at how productive our office KiMBROUGh not frozen over and that cleaning has been completed. I make has been and successful we have been at getting everything a list of issues/concerns and distribute it to the appropriate done and then some. areas. With Jordan-Hare Stadium being an older venue, it is Kimbrough: Work-life balance is probably the constant not out of the ordinary for there to be an unexpected leak or struggle of every working professional today. For me, it is hav- an issue that transpires overnight. We work as a team with the ing a strong family-base, a husband who understands my job’s different groups we rely on in the suites/clubs. If we see that demands. We have learned to adapt together to the long hours any of us needs help, we step in and do it. The donor does not and travel. After six years, we have established a rhythm, and care who does it, just that it is done right. My game day staff we value the quality over the quantity of free time. You have arrives, and we do our pre-game meeting. Once gates open, I to understand the world of sports is not for sissies. am on hand for troubleshooting. You can do all the pre-plan- McCormick: I have a unique situation. I work full-time, but MCCORMiCK ning you want, but there will always be some troubleshooting I am also enrolled in the MBA program at BU. Needless to that takes place; it keeps our jobs exciting. During the game I say, my work-life balance does not exist; however, our general go in each of the 79 suites. This gives me the opportunity to manager does a great job of recognizing and rewarding the be available if any suite holder has a concern. Suites stay open time and effort our staff puts in to make this a successful for two hours after the game. building. Doyle: To have a successful work-life balance, you have to ALSD: Tell us about your off-season. plan for time out of the office. Of course, when you have five Kimbrough: I do not really have an off-season, with football events in one week, you need to stick to your job responsibili- crossing into basketball and basketball crossing into baseball/ ties, but if there is a day where you do not have any meetings, softball, then track and field and postseason play. The only take a half-day off just to get out of the office. Spending short DOyLe real break I get is attending the ALSD Conference at the amounts of time away from the day-to-day tasks enables me end of June after the College World Series. Then I try to to look at the bigger picture and set more efficient priorities. take some family time in July. Come August 1, we are fully ramped up for football. ALSD: How can the ALSD community help you improve in Doyle: Off-season? That’s a good one! Once the season is your role? done, we survey the annual suite holders; I follow up individ- McCormick: The ALSD has been a tremendous help in ually with concerns from the survey. We are also in sell-mode allowing us to see how other collegiate and pro teams act for our available suites and PSL inventory. and react in their respective markets. We always leave the Boles: No off-season here. When the football season is over, ALSD Conference with many new ideas on how to improve CReeCh we begin renewals for the ticket priority program and suites. guest services, better prospect for new sales and retain a high We begin hiring game day staff. And we finalize our budget percentage of renewals. I would urge other universities to join books. the ALSD in order to gain a fresh perspective on how they do McCormick: May-July would be considered our off-season. business. During that time we renew clients and work hard to find new Chessher: I appreciate the information in SEAT Magazine. clients. We are studying options to renovate our stadium, suites and clubs, and the articles have been helpful to identify industry ALSD: What about a work-life balance? trends. I share the articles with my committee to increase Boles: Work-life balance – ha! What does that look like? their awareness of the industry. I also had the opportunity to CheSSheR When you step into college athletics, I think that is prob- attend the conference last summer and found it invaluable to ably one of the most talked about problems that one faces. be able to interact with like-minded professionals. Through God’s grace, He has allowed me to establish a Boles: The ALSD community has been a vital part of the 32 | S E A T | FALL 2010 | www.alsd.com
  • 33.
    success we havein our program. It is a sound resource for Little E, Big Heart: Little Ethan feedback or answers to questions/problems that you may be is an inspiration to all of us and an experiencing. For researching new ideas, there is no better example of the power of athletics in resource than the other suite directors in membership. overcoming adversity. Kimbrough: Being a member of the ALSD since my first months here at Arkansas, almost 6 years ago now, has been like having a constant support group, an infusion of great ideas in SEAT Magazine, training tools at the annual confer- ence and industry trends in the Premium Seat Sourcebook His mom says that the Razorback family has given him the and monthly e-newsletter. As a four-year member of the inspiration to fight. Last Christmas, Ethan was in Arkansas ALSD Board, my industry knowledge has increased tenfold, Children’s Hospital facing serious brain surgery, and we all and the contacts and networking have been instrumental made the road trip to see him – the administration, players in every aspect of my job as Director of Guest Services at and parents. The love shown to this family makes me proud Arkansas. to be a Razorback. “Little E” or as one player playfully calls him “Little Wheels,” is so popular that the SEC did a special ALSD: Share why you ‘do what you do’ and why you con- story on him. Toward the end of each home game, I give tinue to work in college athletics. “Little E” his legs. I carry him down to the field to let him Boles: I am extremely blessed that God has given me the “stand” among the giants. Students give him high fives and opportunity to serve and represent Auburn, providing the chant his name. His smile is priceless. I love my job because highest standard to our donors and members of the Auburn of the small victories like Ethan’s that make not having an Family. I genuinely love to serve others and create lasting Au- off-season worth it. burn memories. We live in such a fast-paced world that when Creech: I work in college athletics because I believe in our our donors get to the game, I want them to know that we are mission- to provide young men and women the opportunity going to take care of them. Over the years, I have seen donors of a university education through athletic competition. Each celebrate births of children and grandchildren, survive deaths year we host two scholarship dinners, where our donors and of loved ones and win battles against diseases. One of the staff can interact with our student-athletes. These dinners pro- most recent “touching stories” comes from the weekend we vide a tangible reminder of the high level of excellence with played LSU. Our head coach’s wife gave her suite to children which these students represent the university. Each dinner we that are battling cancer. We provided a complete game day ask students to speak to the crowd about their experience at experience package- seeing the locker room, being on the field Carolina. I am amazed at the poise, confidence and humility pregame, sitting in a suite during the game and celebrating that they show when addressing several hundred classmates with the team after the game. To see the expressions on their and donors. Their accomplishments in competition, the class- faces and hear how much fun they were having just makes room and the community are consistently extraordinary, and your heart smile. We are blessed to have a coach’s wife that is I am proud to be a small part of the program that makes these so thoughtful; she provided these kids the opportunity to just accomplishments possible. to be kids and not think about their illnesses. They are true Chessher: It is easy to get caught up in the competitive side fighters. of the equation with regard to conference standings, school Kimbrough: My most touching story is about a 7-year old pride and bragging rights, eclipsing fundraising goals and dynamic bundle of energy named Ethan. I met him three satisfying fan expectations. When you take a step back and re- years ago during our red/white spring game when the wheel ally focus on what it is all about– raising scholarship funding of his tiny wheelchair was falling off. While the staff mended for our student-athletes – it really makes you feel good about his wheelchair, I learned that Ethan’s family traveled five hours what you are doing. # to see his beloved Razorbacks and participate in Razorfest, an event for young Razorback fans. Since then, Ethan has remained an inspiring element to Razorback Nation and Interested in learning more about collegiate-venue premium seating? especially to me. Ethan was born with a disease called My- elomeningocele - a birth defect in which the backbone and Write to Amanda at amanda@alsd.com, or connect with her on LinkedIn spinal canal do not close before birth - a type of Spina Bifida. at www.linkedin.com/in/amandakuntzverhoff. He has much to be literally hurting about, yet he is so upbeat. www.alsd.com | FALL 2010 | S E A T | 33
  • 34.
    tOp 10 BusinessCategOries Buying premium seats revealed By Ron Contorno, President, Full House Entertainment Database Marketing and Heather Lawrence, Ph.D, Ohio University Center for Sports Administration i n the fall issue of seat, the industries ranked #11 through #20 Overall analysis: locatioN type: that purchase premium seats were published (see list below). The all Business/COrpOrate Headquarters 6% answer to the question, “Who buys premium seating?”, is further premium seating branch 7% investigated here, listing not only the top ten business segments, but CustOmers independent 87% additional breakdowns, including employee size, annual sales revenue Number of employees: Research Note: Even small attorney and business status (headquarters, branch, independent). less than 5 employees 26% offices buy premium seating with These new insights are the result of full House entertainment Data- 73% of offices having less than 10 5 - 9 employees 11% employees. Zero law firms appear on base marketing partnering with the ohio university center for sports 10 - 19 employees 11% the Fortune 1000 due to the fact that administration. in 2010, the research team updated and expanded its 20 - 49 employees 16% most of them are independent (87%) original 2007 suite lease research study (published in the fall 2007 issue 50 - 99 employees 11% and local. of seat). over 13,000 professional sport premium seating customers 100+ employees 25% have been analyzed, and full House and ohio university are excited to sales Volume: #2: insuranCe share the top industries that lease suites and other premium inventory (club seats, Vip clubs, etc.) with alsD members. less than $1 million 28% Number of employees: $1 - 2.5 million 13% less than 10 employees 36% To get started, here are the industries ranked #11 through $2.5 - 5 million 10% 10+ employees 64% #20 that purchase premium seating: $5 - 10 million 10% 20+ employees 55% $10 - 20 million 9% 100+ employees 31% $20 – 50 million 9% 11. manufaCturers Of industrial & sales Volume: $50 million+ 21% COmmerCial maCHinery less than $1 million 28% locatioN type: $1 million+ 72% 12. aCCOunting, auditing & Headquarters 15% $5 million+ 53% BOOkkeeping branch 14% $10 million+ 43% independent 71% $50 million+ 26% 13. televisiOn, radiO & newspapers locatioN type: full House entertainment Database 14. plumBing, Heating & Headquarters 21% marketing and ohio university air COnditiOning COntraCtOrs branch 21% center for sports administration independent 58% now present the top 10 premium 15. restaurants & Caterers Research Note: Insurance buyers are seating industries. These 10 in- large in size with over half having 16. engineering serviCes dustries represent 35% of all the sales of over $5 million. They are very business types that buy premium likely to be part of a family tree: head- 17. truCking seating. quarters + branch locations 42%. 18. Car dealers #1: attOrneys/legal #3: general COntraC- 19. eleCtriCal wOrk (eleCtriCians) serviCes tOrs & HOme Builders Number of employees: Number of employees: 20. dentist OffiCes less than 5 employees 63% less than 10 employees 34% 5+ employees 37% 10+ employees 66% 20+ employees 21% 20+ employees 50% 100+ employees 7% 100+ employees 15% sales Volume: sales Volume: less than $1 million 71% less than $1 million 11% $1 million+ 29% $1 million+ 89% $5 million+ 11% $5 million+ 53% $10 million+ 5% $10 million+ 39% 34 | S E A T | FALL 2010 | www.alsd.com
  • 35.
    locatioN type: Headquarters 10% independent 14% (81% with $10 million+). They Headquarters 6% branch 12% Research Note: Do not ignore bank are very likely to be part of a family branch 8% independent 78% branches. More branch locations are tree: headquarters + branch locations buyers than headquarters. 55%. independent 86% Research Note: Examples within Research Note: Examples within Fortune 1000- Tenet Healthcare, Fortune 1000- Peter Kiewit Sons, Tu- Universal Health Services, Towers #8: real estate agenCies #10: finanCe & invest- tor Perini, Pulte Group, D R Horton Watson & Co, and Cerner Corp. ments and Lennar. Number of employees: less than 10 employees 56% Number of employees: #6: dOCtOrs OffiCes 10+ employees 44% less than 10 employees 51% #4: Oil Number of employees: 10+ employees 49% 20+ employees 26% Number of employees: less than 5 employees 76% 20+ employees 39% 100+ employees 8% less than 10 employees 26% 5+ employees 24% 100+ employees 22% 10+ employees 15% sales Volume: 10+ employees 74% sales Volume: 100+ employees 1% less than $1 million 52% 20+ employees 68% less than $1 million 25% $1 million+ 48% 100+ employees 36% sales Volume: $1 million+ 75% $5 million+ 21% sales Volume: less than $1 million 78% $5 million+ 41% $10 million+ 14% less than $1 million 11% $1 million+ 22% $10 million+ 32% $50 million+ 4% $1 million+ 89% $5 million+ 6% $50 million+ 17% $10 million+ 3% locatioN type: $5 million+ 71% locatioN type: Headquarters 4% $10 million+ 65% locatioN type: Headquarters 16% branch 11% $100 million+ 43% Headquarters 0.5% branch 16% independent 85% locatioN type: branch 1% independent 68% independent 98.5% Research Note: Real estate agency buy- Headquarters 38% ers have smaller offices with 56% of Research Note: There is an even mix branch 14% Research Note: Doctors offices that offices having less than 10 employees. of small and large companies within independent 48% buy are very small with 76% of offices the finance and investments vertical. having less than 5 employees. Like Research Note: Buyers within the oil attorneys, zero appears on the Fortune #9: fOOd and grOCery industry are massive in size with 65% 1000, because almost all of the offices manufaCturers If you have premium seating inventory, having more than $10 million in are independent (98.5%) and local. these top industries will be your blueprint sales. They are very likely to be part of & distriButOrs for finding new customers. If you would a family tree: headquarters + branch Number of employees: like to see how many prospects are within locations 52%. #7: Banks, Bank HOld- less than 10 employees 15% each industry in your market, please con- ing COmpanies & Credit 10+ employees 85% tact Full House for sales lead counts. uniOns Ron Contorno #5: Business & manage- 20+ employees 80% ment COnsulting Number of employees: 100+ employees 58% Phone: 866-280-0637 Email: ron@fillthehouse.com serviCes less than 10 employees 16% sales Volume: 10+ employees 84% less than $1 million 2% Number of employees: To learn more about the Ohio Uni- 20+ employees 69% $1 million+ 98% versity Center for Sports Administra- less than 10 employees 46% 100+ employees 42% $5 million+ 88% tion, visit http://www.sportsad.ohio. 10+ employees 54% sales Volume/ $10 million+ 81% edu. 20+ employees 38% 100+ employees 17% asset size: $50 million+ 62% less than $20 million 3% locatioN type: sales Volume: $20 million+ 97% Headquarters 29% less than $1 million 36% $100 million+ 93% branch 26% $1 million+ 64% $1 billion+ 76% independent 45% $5 million+ 29% $10 million+ 22% locatioN type: Research Note: Buyers within this Headquarters 35% industry have a lot of employees (80% locatioN type: branch 51% with 20+) and large sales figures www.alsd.com | FALL 2010 | S E A T | 35
  • 36.
    nBa teams sCOreBig in tHe suite market By Peter Titlebaum, Ed.D, University of Dayton and Debbie Titlebaum, MBA Editor’s Note: Suite pricing across a multi-variant landscape is million. While it is apparent that all sports franchises are not further investigated in this article, the second of a four part series. equal, how far apart they are varies for many reasons. These The average low and high cost of a suite for each team is sourced reasons go much further than recent on-court success, the age from the ALSD Reference Manual. However, the research does of a team’s facility or geographic location. This article explores not take into account how many suites are priced at each price several criteria and identifies trends that reveal the disparity in point, slightly misrepresenting accurate averages, but still provid- pricing of suites across all Nba venues. ing a credible means of comparison. Addressed second in this issue The variables taken into account are areas that impact the is the NBA, following up our NFL analysis in the fall issue of demand for suites, as reported by industry leaders in the field. SEAT. Check back in subsequent issues for similar analysis for the They are likely to change by geographic market. The game NHL and MLB. plan for this article is to organize data across many variables in t tables, allowing trends to emerge that shed light on why some his second installment in our series on how profes- teams can charge more than others for a seemingly compa- sional sports teams in each of the four major leagues rable product. stack up to each other in the suite market takes its similarities, as well as some large discrepancies, are found shot at the Nba. our data provides useful informa- among teams when studied across these criteria. for example, tion that should be considered when pricing a suite; however, the Detroit pistons have 193 suites, which is the most in the it will not take into account variables that have not been Nba. This represents nearly 25% of the overall seating at the reported. for example, the number of suites at each listed facility, a remarkable fact when it is remembered that the Dal- price or if prices include food and beverage packages with the las cowboys only designed their new stadium with 10% of purchase of the suite. the seats assigned to suites. in comparison, the miami Heat The current Nba season is underway, and the reigning are at the low end of the Nba scale, with 24 suites, represent- champions, the los angeles lakers, will look to defend their ing less than 4% of overall seating. taBle One: title on the court. off the court, they also achieved the forbes The orlando magic market includes only three major cor- eastern crown in 2009 for the highest-valued Nba team at $607 porations, as defined by the fortune 1000 listings. Given the COnferenCe million. The milwaukee bucks were valued lowest at $254 population, corporate presence and number of suites avail- TABLE 1 and variaBles 2: Conference Variables Full House Maximum Marketing: 2009 Forbes Low Cost High Cost Suite Seating Suite Seating Number of Team Value 2010 Arbitron Number of of a of a capacity for all % of Facility Fortune 1000 EASTERN CONFERENCE ($mil) Population Suites Suite Suite suites Capacity Companies New York Knicks 586 15,669,500 89 $ 225,000 $ 400,000 1,780 9.01% 126 Boston Celtics 433 3,977,400 89 $ 55,000 $ 350,000 1,731 9.29% 23 Toronto Raptors 386 ~ 2,503,281 154 $ 110,000 $ 540,000 2,404 12.14% *7 Philadelphia 76ers 344 4,357,600 126 $ 91,500 $ 205,000 1,564 7.59% 28 New Jersey Nets 269 15,669,500 74 $ 300,000 $ 400,000 1,248 6.25% 126 Chicago Bulls 511 7,862,200 169 $ 32,000 $ 360,000 2,100 10.04% 53 Detroit Pistons 479 3,831,100 193 $ 40,000 $ 375,000 5,482 24.83% 15 Cleveland Cavaliers 476 1,763,700 93 $ 168,200 $ 215,600 1,896 9.22% 18 Indiana Pacers 281 1,388,800 71 $ 89,500 $ 174,500 2,485 13.55% 8 Milwaukee Bucks 254 1,453,300 52 $ 100,000 $ 180,000 1,310 7.04% 15 Miami Heat 364 3,580,000 24 $ 165,000 $ 375,000 762 3.89% 13 Orlando Magic 361 1,523,100 62 $ 135,000 $ 295,000 1,282 6.93% 3 Washington Wizards 313 4,279,900 108 $ 90,000 $ 125,000 1,368 6.62% 27 Atlanta Hawks 306 4,413,800 92 $ 160,000 $ 300,000 2,072 11.06% 27 Charlotte Bobcats 278 2,008,600 64 $ 95,000 $ 170,000 1,380 7.25% 13 CONFERENCE AVERAGE 376.1 4,952,119 97.3 $ 123,747 $ 297,673 1,924 9.65% 33.5 ~ http://www.trueknowledge.com/q/what_is_the_population_of_toronto_canada_in_2010 * http://money.cnn.com/magazines/fortune/global500/2010/ 36 | S E A T | FALL 2010 | www.alsd.com
  • 37.
    able, one mightinfer the overall value of the orlando magic tend to be more densely populated, or is it that the roots is low, but the forbes listed-value outweighs half of the teams of basketball in the east breed a stronger commitment to in the league. tables 1 & 2 show team standings on all crite- the game? When it comes to population, New york city is ria; the charts are broken down by division and conference. ranked highest by arbitron in 2010 with 15,669,500 people. The most affordable suite presently is found at the united The smallest Nba metropolitan area is New orleans with center, home of the chicago bulls, at $32,000 for a season. 1,003,700 residents. as a whole, the West plays in a smaller in contrast, the toronto raptors, who play in air canada marketplace, averaging 3,805,553 people versus the east, centre, have a suite offering that brings in $540,000 annually. which averages 4,952,119 people in their cumulative regions. before a reader argues that we have not taken into account table 3* displays the commanding lead the eastern Divi- the conversion rate, at the time this article was written, the sion has over the Western Division in all but one variable. canadian dollar was nearly equivalent to the us dollar. at an The insights, taken from these tables, show how teams stack exchange rate of 1 caD = $.99 us, a suite for the raptors up against each other in terms of suite pricing in the Nba. a would still be the most expensive in the Nba. great deal goes into the business side of suites and how teams considering the entire Nba, the average low cost of a justify setting their suite prices. it is not a small consideration. suite sells for $128,708, whereas the average high end cost many factors contribute to the final pricing structure that is $283,735. The picture varies when dividing the teams by teams employ. Nobody wants to leave potential untapped rev- conference. The eastern conference casts a shadow on the enue, but how do teams know how they compare unless they Western conference in all phases of the game at this point, consider the variables and how they stack up against others in with one exception- the average for the low cost of a suite in the league? # the east is $123,747, versus the West’s $134,000; however, the average high cost of a suite in the east is $297,673, versus *To view all tables, explanation of variables and Dr. Titlebaum’s $268,867 in the West. complete write up, go to www.alsd.com/content/nba-teams-score- How does the east manage to command more for the high- big-suite-market. taBle twO: est price and total team value? western could it be that it includes more northeastern cities that Write to Dr. Titlebaum at peter.titlebaum@notes.udayton.edu. COnferenCe variaBles Full House Maximum Marketing: 2009 Forbes Low Cost High Cost Suite Seating Suite Seating Number of Team Value 2010 Arbitron Number of of a of a capacity for all % of Facility Fortune 1000 WESTERN CONFERENCE ($mil) Population Suites Suite Suite suites Capacity Companies Houston Rockets 470 4,815,700 108 $ 170,000 $ 350,000 1,424 7.89% 53 Dallas Mavericks 446 5,216,100 144 $ 225,000 $ 400,000 2,656 13.83% 45 San Antonio Spurs 398 1,698,300 55 $ 125,000 $ 295,000 860 4.65% 6 New Orleans Hornets 267 1,003,700 56 $ 111,000 $ 190,000 1,740 9.67% 1 Memphis Grizzlies 257 1,069,100 63 $ 120,000 $ 240,000 1,200 6.56% 8 Utah Jazz 343 1,735,700 58 $ 110,000 $ 220,000 1,280 6.43% 4 Portland Trail Blazers 338 2,106,200 68 $ 85,000 $ 185,000 1,552 7.77% 5 Denver Nuggets 321 2,336,100 95 $ 115,000 $ 250,000 1,900 10.00% 11 Oklahoma City Thunder 310 1,105,800 84 $ 45,000 $ 300,000 816 4.48% 3 Minnesota Timberwolves 268 2,712,500 60 $ 75,000 $ 155,000 1,352 6.60% 28 Los Angeles Lakers 607 10,999,100 158 $ 225,000 $ 425,000 2,346 12.35% 35 Phoenix Suns 429 3,300,300 88 $ 110,000 $ 175,000 1,182 6.21% 11 Golden State Warriors 315 6,145,800 74 $ 109,000 $ 163,000 1,664 8.49% 26 Sacramento Kings 305 1,839,800 30 $ 160,000 $ 260,000 688 3.97% 0 Los Angeles Clippers 295 10,999,100 158 $ 225,000 $ 425,000 2,346 12.35% 35 CONFERENCE AVERAGE 357.9 3,805,553 86.6 $ 134,000 $ 268,867 1,534 8.08% 18.1 www.alsd.com | FALL 2010 | S E A T | 37
  • 38.
    Amenities And PromotionAl Products AwArd CrAft/AItG/CrAftsmAn/ VIsIons One Visions Parkway Celina OH 45822 P 800-730-8727 Buyers Guide Contact Name: Jay Donlin 2011 jdonlin@efpmail.com http://www.eighthfloorpromotions.com Awardcraft, AITG, Craftsman Awards and Visions Awards are manufacturers of quality recognition and lifetime achievement awards, desk accessories, business gifts, recognition program development, signage and custom awards. Our awards are made from marble, glass, slate, crystal, stainless, cast, wood, acrylic and eco-friendly materials. BArtell-IrVIn CreAtIVe 1143 Canvasrack Ft. Collins CO 80525 P 970-797-2241 Contact Name: Jonathan Irvin jonathan@allaboutyou.com W http://www.bartellcreative.com You will be AMAZED at how we can help you AT- elcome to the ALSD Buyers Guide 2011, still the world’s one and only buyers TRACT, and HOLD, your precious suite owners. guide listing for the premium seat marketplace. We consider this a valuable member With a proven track record, we create “UNIQUE” season ticket owner gifts. We can CREATE your benefit, a one-stop shopping resource that differentiates between those companies stadium, arena or field into table top REPLICAS, who offer premium seat-specific products and services, and those who simply claim unequaled in the world. to have those abilities. Our listings span all the needs of a premium seat director from furniture to chafing dishes to Bd&A, InC. feasibility studies to everything in between. 15525 Woodenville-Redmond Rd. NE Listings are separated by category and alphabetically. Categories are: Woodenville OR 98042 P 425-492-2562 Contact Name: Kerrie Ingham Amenities and Promotional Products Page 38 kerrie@bdainc.com http://www.bdainc.com Food and Beverage Page 46 We take the world’s biggest brands into stadiums, family rooms, doctors’ offices and centers of com- merce. Via the medium of merchandise, we let con- Furniture, Fixtures and equipment Page 50 sumers see, touch, feel and own our clients’ brands in a way no other marketing permits. We stimulate an emotional and engaging exchange between people information technology Page 60 and a compelling real-world experience. Professional services Page 68 Beer tuBes 8400 Industrial Parkway Disclaimer: The Association of Luxury Suite Directors understands and recognizes that there are hundreds Plain City OH 43064 P 614-769-1569 of organizations that meet the criteria for this Buyers Guide. We make every effort to contact as many Contact Name: Chad Sims qualified vendors as we can to ask for their company information. These companies include current info@beertubes.com vendor members, attendees, exhibitors and sponsors from past ALSD Conference and Tradeshows. Those http://www.beertubes.com A Beer Tube is a 100-ounce beverage dispenser with a who responded to us are listed in the following pages. Businesses that you may have worked with in the sports-themed base that keeps beverages colder than past may not be listed for one of two reasons: they did not respond to our survey or are no longer in the a traditional pitcher. The Beer Tube has a removable premium market. tube for easy fill-up and a non-drip spout for easy dispensing and is made of high-quality materials with precise attention to detail. Each Beer Tube can be Please note: There are no double listings/cross references. customized. 38 | S E A T | FALL 2010 | www.alsd.com
  • 39.
    TO K EN S & I C O N S ...recycled nostalgia TOKENS & ICONS offers inventive gifts crafted from game used baseballs, stadium seating, arena basketball floor, even cracked game used bats. We work exclusively with real, existing materials that are filled with venue and team history. Audience participation... it all starts with your nostalgic artifact. tokens-icons.com 877-558-7404
  • 40.
    Alsd Buyers Guide2011 Boundless network quality product at the best price. offer you exceptional quality, experienced service 4640 E. Elwood Street, #21 and quick turnaround time. Our products offer an Phoenix AZ 85040 opportunity to strengthen and maintain corporate P 480-751-3880 extend the experIenCe relationships. Whether a pocket diary, writing port- Contact Name: Theresa Roberts 4009 Summer Brock Drive folio or luggage tag, your choice of a Graphic Image troberts@boundlessnetwork.com Apex NC 27539 product will be remembered and more importantly http://www.boundlessnetwork.com P 480-751-3880 used and admired by the recipient. The presentation Boundless Network is an experienced promotional Contact Name: Theresa Roberts can be impressive and/or fun, with few limitations on merchandising and marketing services company that troberts@boundlessnetwork.com colors or materials. Please contact us to help feature provides creative branded merchandise and custom http://www.groupstory.com your corporate identification or highlight a specific premiums to our clients. Our expertise in creative How often do your suite owners invite guests to a meeting or event. development, sourcing, fulfillment and distribution game? For many guests, this is a once in a lifetime provides many advantages to using multiple suppli- opportunity, but only lasts a couple of hours. Now ers. Boundless Network is also pleased to represent, you can offer your suite holders a way for their Gse InCentIVes Steuben Glass, a U.S. based company with a reputa- guests to remember this experience forever. Extend 1845 Woodall Rodgers Freeway, Suite 1250 tion for producing and designing the highest quality the Experience supplies customized photo books. Dallas TX 75201 crystal. Imagine a beautiful photo book, full of team pictures, P 214-237-6936 the stadium, etc. The last five or ten pages are then Contact Name: Arthur Hopkins customized to a guest’s experience that night with ahopkins@gse-incentives.com CAmBrIdGe leAther photos of the guest in the suite, the scoreboard, etc. http://www.gseincentives.com/pacificnorthern 1231 American Parkway Also perfect for out of town trips and team parties. http://www.barringtongifts.com/gseincentives Richardson TX 75081 GSE Incentives, a Dallas based promotional market- P 972-852-1234 ing and merchandise company, has formed a partner- Contact Name: Tim Johnson fIneAwArds.Com ship with Barrington Gifts and Pacific Northern, Inc. tjohnson@cambridgeleather.com 250 N. Dixie Hwy, #10 to provide high quality, one-of-a-kind gifts to teams http://www.cambridgeleather.com Hollywood FL 33020 and corporate sponsors. We offer unique, innovative, Cambridge Leather was founded with the objective to P 954-843-0850 customized leather and display gifts that create a last- provide high quality leather goods and finished writ- Contact Name: Seth Fine ing impression for the recipient. ing instruments without compromise. The company’s seth@fineawards.com We offer a variety of gift selections for special products are handcrafted from select materials with http://www.fineawards.com events including: meticulous attention to detail. The commitment to FineAwards.com manufactures high end, personalized • Suite Gifts our quality is second only to our commitment to our awards and gifts for your season ticket holders, suite- • Customer Gifts customers. level patrons and sponsors. Notable awards include: • Sponsor Gifts Hank Aaron Awards, FedEx NFL Player of the Year, • Hospitality Gifts World Golf Hall of Fame Induction Awards and • Holiday Gifts CleVelAnd Golf NASCAR’s Sprint All-Star Championship Award. 5601 Skylab Rd. Huntington Beach CA 92647 IdeGy P 714-889-1300 fresh towel, InC. 3990 Business Park Drive Contact Name: Tim Shaver 3313 W. Stokley St. Columbus OH 43204 timshaver@clevelandgolf.com Philadelphia PA 19140 P 614-545-5000 http://www.clevelandgolf.com P 215-226-1199 info@idegy.com Roger Cleveland began producing and selling http://www.freshhottowel.com http://www.idegy.com golf clubs in 1979. Cleveland Golf started off as a Located in Philadelphia, Fresh Towel, Inc. is a com- It’s not enough to put your logo on a mug or T-shirt company known for producing exquisite replicas of pany whose owners have been in the nonwoven towel and hope something happens. You need to get a reac- classic golf clubs from the 1940’s and 1950’s. Today, business for nearly 40 years. With over 200,000 sq. tion. That’s why you need idegy. We are a boutique the company is regarded as one of the forerunners ft. of manufacturing and warehouse space, we have agency dedicated to your success. We do more than in product innovation and is home to the #1 Wedge the converting capacity to service your needs. All deliver your promotions on time, on target and on in golf. Fresh Towels are manufactured in our Philadelphia budget. We produce a fresh promotional perspective facility, so if you are one of our many customers, you designed to help you reach your goals. can take pride in the fact that you are buying Ameri- Better ideas. Better strategy. idegy. dwA unIforms, InC. can made products. Fresh Towels are alcohol-free wet 802 Canonie, Suite B towels to serve hot or cold for cleaning and refreshing Porter IN 46304 any time, any place. InnoVAtIVe mArketInG P 800-343-0003 ConsultAnts Contact Name: Michael Shea 4284 Shoreline Dr. mshea@dwauniforms.com GrAphIC ImAGe Spring Park MN 55384 http://www.dwauniforms.com 305 Spagnoli Rd. P 952-512-7759 At DWA Uniforms, for over two decades we’ve been Melville NY 11747 Contact Name: Adam Tschida at the forefront of the uniform industry, and now it’s P 631-249-9600 adam@imcsuccess.com more apparent than ever. Our exciting uniform cata- Contact Name: Jennifer Hesekiel http://www.imcsuccess.com log and state-of-the-art web site at dwauniforms.com jhesekiel@graphicimage.com Innovative Marketing Consultants (IMC) was are packed with hard working uniforms. And they all http://www.graphicimage.com founded in 1991. We are sports, beverage and event come with DWA extras like same day shipping and Graphic Image is a producer of fine leather products. specialists who develop unique gate, ticket holder the most personalized service in the industry. There’s Our history of over thirty years of excellence in and suite give-aways, special event, theme night and never any risk when you buy the DWA way. And leather bound books and accessories fused with our kids club promotions. Our client base includes top because of our lowest price guarantee, you’ll get a own domestic manufacturing facility enables us to professional and collegiate teams, stadiums, arenas 40 | S E A T | FALL 2010 | www.alsd.com
  • 42.
    Alsd Buyers Guide2011 and concessionaires. IMC has over a decade of experi- such a hit in the marketplace, MOD wanted to bring like baseballs, jerseys, bases and even dirt. We frame ence in overseas sourcing and development – saving more products to their customers. MOD now offers everything on-site, including framing jerseys like no our clients up to 40% or more with direct import custom Fossil watches, hand painted & etched cham- one else. In addition, we manufacture all our acrylic programs. For shorter term projects, IMC offers a pagne bottles and many more items for your number cases on site. variety of quick-turn products to leverage playoff or one customer. MOD offers the quality you need at other hot market opportunities. the price to fit into your budget. nokA ChoColAte 9761 Clifford Dr, Suite 170 JACk nAdel, InC. mCArthur towel And sports, llC Dallas TX 75220 1600 SW 4th Ave, Suite 860 700 Moore St. P 877-270-8209 Portland OR 97201 Baraboo WI 53913 Contact Name: Customer Service P 503-542-2273 P 608-356-8922 info@nokachocolate.com Contact Name: Ron Hawk Contact Name: Philip Welp http://www.nokachocolate.com ron.hawk@nadel.com pwelp@mcarthurtowels.com NOKA Chocolatier Katrina Merrem has, as her life- http://www.nadel.com http://www.mcarthurtowels.com passion, the goal of returning chocolate to its pure, Jack Nadel International (JNI) has been in the McArthur Towel and Sports, in business since 1885, luxurious state, by crafting the finest single-estate promotional products industry for over 50 years. JNI offers a full line of promotional and retail terry and dark chocolate truffles and chocolates. It is with this has established itself as a major player in the market, golf products with the ability to produce custom vision that NOKA Chocolate was founded. And it offering clients a wide range of services from branded runs to meet every need. McArthur uses an exclusive is this very vision that guides NOKA Chocolate in products and non-branded premiums to the creation T-Print process producing highest quality printing handcrafting the most exquisite chocolates to ever and implementation of branding campaigns and on cotton and polyester. McArthur holds licenses grace the palate. marketing events. with NFL, MLB, NHL, NBA, CLC, NASCAR, Race Taste, and you will see. Teams and more. JArden teAm sports promotown 510 Maryville University Dr, Suite 110 merCury luGGAGe And sewArd 8235 E. Rovey Ave St. Louis MO 63141 4843 Victor St. Scottsdale AZ 85252 P 314-819-2935 Jacksonville FL 32207 P 480-699-8652 Contact Name: Sean Meehan P 904-733-9595 Contact Name: Jeff Goda sean.meehan@licensedproducts.com Contact Name: John Pradella jgoda@promotown.com http://www.licensedproducts.com jpradella@mercuryluggage.com http://www.promotown.com Rawlings and The Licensed Products Company are http://www.mercuryluggage.com At PromoTown, Inc. we specialize in promotional leaders in sports and entertainment licensed souvenirs Mercury Luggage/Seward Trunk, in business since items, premiums and game day giveaways, priding and sporting goods. We specialize in a range of 1876, is the largest supplier of embroidered bags to ourselves on great service, quality products and authentic and collectible items that can be custom- the US Military in the world and the largest manu- the lowest prices. With our worldwide network of ized to suit your needs. This includes innovative and facturer of trunks and footlockers in the world. We suppliers, you will find that we are able to help you custom-made products, and a product development are the licensee for the PGA Tour and do bags for the find just the right gifts for your suite holders and team dedicated to developing and designing new NFL, colleges and universities, corporate gift giving, corporate clients. products at no charge. suite holder gifts, etc. ruhlIn Group JerseynAps from themenAps, llC mInGle eAsy pArty plAtes 2238 Cleveland Avenue NW 1954 Airport Rd, Suite 207 960 Camelia Dr. Canton OH 44709 Atlanta GA 30341 Henderson NV 89011 P 330-495-9664 P 678-720-0702 P 702-269-6300 Contact Name: John Ruhlin Contact Name: Will Katz Contact Name: Jim Vernes john@ruhlinpromotiongroup.com will@jerseynaps.com jim@mingleeasy.com http://www.ruhlingroup.com http://www.jerseynaps.com http://www.partyplates.com Suite owners and company executives can afford any Establishing a dynamic new product category proven Mingle Easy manufactures nine-inch round and gift you buy them, but they also like to be treated to enhance the luxury suites environment, JerseyNaps durable biodegradable polystyrene party plates that special and wowed. Not a fun equation for most are high-quality napkins folded in a patented shape allow users to hold food and drink in one hand. marketing and sports executives. Racking your brain that replicates a sports jersey, entertainment character The universal beverage holder will accommodate a every year for high level, exclusive and personalized or brand icon. JerseyNaps are also much more than stemmed glass, can, bottle of water, cocktail glass or gifts to wow those with the most discerning tastes? just a napkin. When you unfold them, you’ll find the ubiquitous 16-oz. party cup. Our gift strategies start at $75 and go up to $5,000… powerful positions for team marks and brand mes- yes, that’s not a misprint. Not for the faint of heart sages. but then again, neither are the prices your clients are mounted memorIes spending to watch their favorite team. Call John at 5000 N.W. 108th Ave 330.495.9664 to learn why our gifts are never re- mArks of dIstInCtIon Sunrise FL 33351 gifted and always talked about with their friends and 528 Rundle Avenue P 954-742-8544 your future clients. Nashville TN 37210 Contact Name: Jason Alpert P 615-788-0035 jalpert@dreamscorp.com Contact Name: David Schneiderman http://www.mountedmemories.com davids@marksofdistinctions.com Mounted Memories is the country’s largest wholesale http://www.marksofdistinctions.com manufacturer of licensed and autographed sports Marks of Distinction has been known in the sports memorabilia. Our products uniquely incorporate the industry for their wonderful miniature replicas. After past and the present, utilizing game-used products 42 | S E A T | FALL 2010 | www.alsd.com
  • 44.
    Alsd Buyers Guide2011 sCottIsh ChrIstmAs name. By gifting your VIP’s with this high perceived products are designed in-house by English designers, 2369 Joslyn Court value service, you may also send text messages, many of which go on to be produced in our own Lake Orson MI 48360 advertisements and updates to your core followers as London workshops. They are used by sports teams P 248-379-5357 a bonus. throughout Europe as part of luxury box renewal Contact Name: Kevin Aldridge campaigns. We are the major supplier of gifts, kevinaldridge@scottish-christmas.com trophies and awards to the English Premiership teams http://www.scottish-christmas.com tChotChke’s as well as being involved in all of the major European SC Sports is one of the leading licensed sports 6440 Lusk Blvd, Suite D110 rugby tournaments and championships as part of manufacturers in the US. Our products range from San Diego CA 92121 hospitality programmes and rewarding exceptional Christmas ornaments to night lights to plush mascots P 858-793-5322 performance. to soup bowls. SC Sports is founded on a principal Contact Name: Nick Marcum of unique quality products at reasonable prices, one nmarcum@tchotchkes.com of the reasons our catalog is now over 200 pages, not http://www.tchotchkes.com tokens & ICons including our custom designed products. Since 1997, Tchotchke’s, LLC has been the leader in 809 Bancroft Way providing innovative gift and novelty items to college Berkeley CA 94710 book stores, team sports and the corporate world. P 877-558-7404 sportroBe Tchotchke’s provides customized and personalized Contact Name: Paul Dixon New York NY products for our customer’s specific promotional paul@tokens-icons.com P 917-567-1776 needs. We offer an extensive variety of promotional http://www.tokens-icons.com Contact Name: Matt Frost products and creative designs. Tokens & Icons is a Berkeley, CA based company mfrost@sportrobe.com that specializes in taking your authentic artifacts and http://www.sportrobe.com repurposing them into functional, meaningful gifts. SportRobe - the perfect fusion of sport and comfort, teAm shop premIums From modest beginnings in 1991 setting a retired a NEW way to express team loyalty and player 1140 E. Washington St. version of the NY subway token in cuff links, to devotion. Every SportRobe is made of 100% cotton Phoenix AZ 85034 becoming an MLB licensee, Tokens & Icons is the with luxurious shawl collars and oversized pockets. P 602-635-6387 leader in recycled nostalgia. Our sports products vary Each robe is decorated with authentic twill lettering, Contact Name: Scott Nash from sterling silver cuff links, featuring MLB Authen- numbers, fonts and team patches that are found on scnash@tspimports.com ticated game used baseballs to bottle openers made authentic game jerseys worn by the pros. http://www.tspimports.com from vintage arena basketball floor to pens turned Team Shop Premiums (TSP) has been creating raving from vintage wooden stadium seats. fans since 2000. Our experienced staff specializes in suCCess promotIons providing sports entities with cutting-edge promo- 14440 S. Old Forty Rd. tional products, direct imported merchandise, and wIlson sportInG Goods Co. Chesterfield MO 63017 state-of-the-art graphics and printing. TSP maintains 8750 W. Bryn Mawr Ave. P 314-878-1999 offices in Phoenix, Kansas City and Guangzhou, Chicago IL 60631 Contact Name: Chad Everett China. Whether your need is for suite holder gifts, P 773-714-6878 ceverett@successpromo.com apparel or game day giveaways, let TSP create a Contact Name: Ted Kochowicz http://www.successpromo.com unique piece, or promotion, that elevates your brand ted.kochowicz@wilson.com Success Promotions is a minority-owned company above the rest. http://www.wilson.com dedicated to sports. We have been designing and pro- Chicago-based Wilson Sporting Goods Co., a ducing sports products since 1998. Success Promo- division of Amer Sports, is one the world’s leading tions has worked with a cross-section of professional, the BIG GAme manufacturers of sports equipment. The company minor league and college teams. We design our prod- 15222 King Road designs, manufactures and distributes advanced ucts to satisfy all levels of a sports organization. For Frisco TX 75034 equipment that helps players improve their perfor- the suite holder, our products project the quality and P 972-292-0400 mance. Wilson’s core categories include baseball, image your team wants to project to your fans and Contact Name: Josh Ells football, basketball, softball, bats, volleyball, soccer, corporate sponsors. We can customize any design you jells@thebiggameusa.com youth sports, uniforms/apparel, golf, footwear and want to achieve with our in-house art department http://www.thebiggameusa.com racquet sports. and high quality craftsmanship from our suppliers. Reward your winning team at work or at play with trophies truly worth the shelf space. The Big Game uses special patented and proprietary techniques swIft InCentIVes to provide attractive, durable sports products at a 3740 Windsor Ave fair cost regardless of quantity - all at our factory in St. Louis MO 63113 historic Frisco, Texas. P 800-956-3718 Contact Name: Brian Swift brian@swiftincentives.com thomAs lyte http://www.swiftincentives.com 9 Hurlingham Business Park Do your season ticket holders deserve to be treated London SW6 3DU like true VIP’s? Swift Incentives now offers the United Kingdom ultimate luxury concierge service for your valued P +44 (0)20 7751 8844 fans. Imagine if your season ticket holders received Contact Name: Andrew Jones 24/7/365 access to your team’s branded VIP personal andrew.jones@thomaslyte.com concierge to assist them with their every need: travel http://www.thomaslyte.com arrangements, personal shopping, driving directions, Thomas Lyte is a modern, ethical, English luxury free 411 services and much more- all in your team’s brand with a passion for fine craftsmanship. Our 44 | S E A T | FALL 2010 | www.alsd.com
  • 46.
    Alsd Buyers Guide2011 Food & BeverAGe CenterplAte 2187 Atlantic St. delAwAre north CompAnIes/ sportserVICe Stamford CT 06902 40 Fountain Plaza AmerICrown P 203-975-5900 Buffalo NY 14202 P.O. Box 2801 Contact Name: John Vingas P 716-858-5970 Daytona Beach FL 32120 john.vingas@centerplate.com Contact Name: Richard Dobransky P 386-947-3800 http://www.centerplate.com rdobrans@dncinc.com Contact Name: Michael Gentry Centerplate delivers more than great food - we create http://www.delawarenorth.com mgentry@americrown.com experiences that build brands. Our reputation for Delaware North Companies is a global leader in hos- http://www.americrown.com quality and innovation attracts talent: one of 62 Mas- pitality and food service with operating companies in Americrown is the leader in motorsports catering, ter Chefs nationwide; the Chairman of the National the lodging, sporting, airport, gaming and entertain- concessions and merchandise sales and service. Oper- Restaurant Association; seasoned experts in event ment industries. Among its many assets are several ating at twelve NASCAR and IRL sanctioned tracks planning, sales and brand strategy. Together, we craft world-renowned resorts and Boston’s TD Garden, nationwide, Americrown touches millions of race and deliver extraordinary entertainment experiences widely acclaimed as one of the top three sports and fans annually. Our ever-growing fleet of mobile food at more than 130 venues. entertainment venues in the United States. concessions, merchandise and catering equipment is unparalleled in the industry. Anywhere, anytime, if you can dream it, we can do it! CorsAIr dIsplAy systems, llC dIppIn’ dots, InC. 5560 Airport Road 5101 Charter Oak Rd. Canandaigua NY 14424 Paducah KY 42001 Anheuser-BusCh P 800-347-5245 P 270-443-8994 One Busch Place Contact Name: Ken Visco http://www.dippindots.com St. Louis MO 63118 kvisco@corsairdisplay.com Dippin’ Dots, Inc. offers a unique ice cream, yogurt, P 314-577-2000 http://www.corsairdisplay.com ice and sherbet product. The tiny beads of ice cream Contact Name: Chris Dekeon Corsair Display Systems, LLC, has been design- intrigue consumers and offer quick serving at point christopher.dekeon@anheuser-busch.com ing and manufacturing custom and standard carts, of purchase. Our turn-key approach to business offers http://www.anheuser-busch.com kiosks, inline systems and merchandisers since 1986. accounts a convenient package including product, Anheuser-Busch operates 12 breweries in the United Serving satisfied customers worldwide, our personal- delivery, serving carts and customer support. States, 14 in China and one in the United Kingdom. ized approach and exceptional lead times will make Anheuser-Busch’s operations and resources are fo- you think you’re our only customer! Our mission: cused on adding to life’s enjoyment not only through sell and manufacture profitable quality products that eAstern tABletop the responsible consumption of beer by adults, but surpass customer expectations, while maintaining a 1943 Pitkin Ave. through theme park entertainment and packaging. safe work environment that will enhance employee Brooklyn NY 11207 and company growth. Whether it’s food and beverage P 917-676-4231 or retail opportunities, the experts at Corsair help Contact Name: Kaya Gross ArAmArk Corp. you gain a competitive advantage through the ability kaya@easterntabletop.com 1101 Market St. to bring your product to customers with mobile carts http://www.easterntabletop.com Philadelphia PA 19107 and kiosks. Our in-house design and engineering staff Since 1950, Eastern Tabletop Manufacturing Co. of P 215-238-3124 work with you directly to ensure you get exactly what Brooklyn New York, Inc. has been manufacturing Contact Name: Michael Thompson you need to help grow your business to its fullest and designing hotel grade 18/10 stainless steel and thompson-michael@aramark.com extent. silver-plated buffetware, holloware, chafing dishes http://www.aramark.com and new ideas for presentation displays for the food ARAMARK is a leader in the professional services service industry. The quality, durability and style has industry. This title is earned by providing award- Crown Imports made Eastern a favorite with top-grade customer winning food services, facilities management and 4800 Highland Avenue service and excellent pricing, ranging from high-end uniform apparel to health care institutions, universi- Downers Grove IL 60515 to happy mediums. Eastern is the solution for custom ties, professional sport venues and businesses around P 630-769-9547 items as well, delivering what no one else can. Eastern the world. Contact Name: Matt Borgard counts numerous arenas and stadiums as satisfied matt.borgard@crownimportsllc.com customers. http://www.crownimportsllc.com Bon Chef Crown Imports, LLC is a joint venture that imports, 205 Route 94 distributes and markets the Modelo portfolio and ernIe els wIne Lafayette NJ 07848 other fine beer brands across the entire U.S. The 3900 Military Trail, Suite 200 P 973-968-7138 Crown Portfolio includes Corona Extra, the #1 im- Jupiter FL 33458 Contact Name: Amy Passafaro ported beer in the U.S. and #6 beer overall, Corona P 561-625-8268 apassafaro@bonchef.com Light, Modelo Especial, Negra Modelo, Pacifico, St. Contact Name: Phil Cotton http://www.bonchef.com Pauli Girl and the Tsingtao brand. Crown Imports phil.cotton@ernieels.com We consider it our personal mission to offer a com- is a 50-50 joint venture between Grupo Modelo, www.ernieels.com plete range of choices for presenting everything, from S.A. de C.V., Mexico’s leading international beverage Since its launch, Ernie Els Wines has established a your signature culinary masterpiece to your bread alcohol producer, importer and marketer. magnificent portfolio of South African red wines and butter dishes, with style and efficiency! Bon offering quality wines for everyone at various price Chef, Inc. has been dedicated to manufacturing and points. Ernie’s passion for these wines, combined supplying the most durable products available to the with winemaker Louis Strydom’s considerable talents, food service industry since 1972. has proved a winning combination. Ernie Els Wines has won plaudits and many prestigious awards around the world, and the team continues to make a 46 | S E A T | FALL 2010 | www.alsd.com
  • 47.
    InnovativeElegance Integrate flexible service options with the industry’s best design, quality, and durability. Southern Aluminum linenless tables are made with 100% recyclable aluminum and are backed by a Lifetime Written Warranty. Southern Aluminum is your sustainable table and staging design solution. [cocktail tables] [serpentine tables] [folding base tables] [folding tables] 800-221-0408 Aluminum is a reusable resource. www.southernaluminum.com
  • 48.
    Alsd Buyers Guide2011 big impact on both the South African and interna- merfIn systems sAVor… tional wine markets. 105 Industrial Dr. 300 E. Ocean Blvd. King NC 27021 Long Beach CA 90802 P 800-874-6373 P 714-553-2400 leVy restAurAnts Contact Name: Petra Baccus Contact Name: Stephen Lazar 980 North Michigan Ave. petra_baccus@merfin.com slazar@smgwest.com Chicago IL 60611 http://www.merfin.com http://www.smgcatering.com P 312-664-8200 Merfin Systems is an industry-leading innovator SAVOR... manages over 60 arenas, convention Contact Name: Jeffry Wineman of value-added paper systems. Since 1984, Merfin centers, theaters and food and beverage accounts jwineman@levyrestaurants.com has served the away-from-home industry in North throughout the world. A leader in delivering quality http://www.levyrestaurants.com America with strong partnerships with customers, food experiences, technology and green initiatives Levy Restaurants, founded in Chicago in 1978, is employees and suppliers. With a full line of paper to the retail food and catering industry, SAVOR... is recognized as one of America’s fastest growing and products for the hygienic and food service markets, a committed responsive partner to its clients, with most critically acclaimed restaurant companies and Merfin fulfills its mission of innovation, quality and proven versatility, innovative flair and awareness of is the leader in premium sports and entertainment excellence for the customers the company serves. local interests. dining. Levy was recently named one of the 10 most Merfin, through Buckeye Technologies, has manu- innovative companies in sports in the world by Fast facturing operations in the US, Canada, Brazil and Company magazine. The company’s diverse portfolio Germany. sodexho usA includes award-winning restaurants such as James 7545 Marston Lane Beard-winning Spiaggia and Bistro 110 in Chicago, Dublin OH 43016 Fulton’s Crab House, Portobello and Wolfgang Puck oVAtIons food serVICes, lp P 614-761-2330 Grand Café at Walt Disney World Resort, renowned 18228 US Hwy 41 N Contact Name: Paul Laky sports and entertainment venues like Lambeau Field Lutz FL 33549 paul.laky@sodexhousa.com in Green Bay, STAPLES Center in Los Angeles P 813-948-6900 http://www.sodexhousa.com and American Airlines Arena in Miami and events Contact Name: Geno Svec Sodexho, Inc. is the leading provider of integrated including the Super Bowl, World Series, U. S. Open, genosvec@ovationsfoodservices.com food and facilities management services in the U.S., Kentucky Derby, NHL and NBA All-Star Games http://www.ovationsfoodservices.com Canada and Mexico, serving 10 million customers in and the GRAMMY® Awards. For details, visit www. Ovations collaborative style is a natural fit for con- 6,000 locations every day. Our dedication to excellent levyrestaurants.com. vention, sports and entertainment operations. We service, corporate citizenship and fighting hunger all differ from our competition in our ability to work come from one goal - to make every day a better day. directly with the facility management to implement leGends hospItAlIty effective foodservice management programs and mAnAGement creative marketing and merchandising programs that southern wIne And spIrIts of 614 Frelinghuysen Ave. grow revenues and please customers. AmerICA Newark NJ 07114 1600 NW 163rd St. P 862-902-5450 Miami FL 33169 Contact Name: Mike Rawlings promotIon In motIon P 305-625-4171 info@legendshm.com CompAnIes, InC. Contact Name: Tom Kaucic www.legendshm.com 3 Reuten Drive, PO Box 558 tomkaucic@southerwine.com Legends is a company that prides itself on providing Closter NJ 07624 http://www.southernwine.com fans with an exceptional experience each and every P 201-784-5800 Southern Wine and Spirits of America, founded in time they visit your venue. The fans are our guests Contact Name: Jeff Scudillo 1968, operates in 27 states and employs over 10,000 and our number one priority. Understanding this jscudillo@promotioninmotion.com people reaching from Miami to Maui. SWS is the concept means that we listen to your fans, under- http://www.promotioninmotion.com largest wine and spirits distributor, committed to the stand what they want and customize our service in a Manufacturers and marketers of famous Ameri- highest standards in all their activities. SWS repre- way that meets and exceeds their needs. can confectionery brands including SUN-MAID® sents 1,500 wine, spirits, beer and beverage suppliers Milk Chocolate Raisins, FISHER® Milk Chocolate from around the world. Peanuts, SOUR JACKS® Sour Candies, SOUR melIssA’s/world VArIety pro- JACKS® Watermelon Sour Candies, WELCH’S® duCe, InC. Fruit Snacks, WELCH’S® Fruit ‘n Yogurt Snacks, woodford reserVe P.O. Box 21127 NUCLEAR SQWORMS™ Sour Neon Gummi 850 Dixie Highway Los Angeles CA 90021 Worms, BUDDY BEARS® Gummi Bears, THE Louisville KY 40210 P 800-468-7111 BAKE SHOPPE™ Chocolate Chip Cookie Dough P 502-774-6808 Contact Name: William Schneider Miniatures, Original TOGGI® Chocolate Covered Contact Name: Wayne Rose bills@melissas.com Wafers, LUCKY CHERRIES™ Gummi Cherries, wayne_rose@b-f.com http://www.melissas.com JUICY ROLLS® Fruit Rolls, JUICY SNACKS® Fruit http://www.woodfordreserve.com Think tasty, creamy, tangy, aromatic, tart, sweet, Snacks, SMARTY PANTS® Brand Refreshments and No factory, no assembly line, just craftsmen. At crunchy and delectable. Within the 280,000 square many other fine products. Woodford Reserve, we like to say that we don’t feet of the Melissa’s/World Variety Produce, Inc. manufacture our product, we craft it. Anyone can warehouse, you’re sure to find the freshest fruits and claim history and tradition. Take your time with a vegetables - quality products with exceptional value glass of Woodford Reserve and you’ll find that we and first-class service. practice what we preach. 48 | S E A T | FALL 2010 | www.alsd.com
  • 50.
    Alsd Buyers Guide2011 Furniture, Fixtures And B-R Carts provides its customers with better-engi- neered, higher-quality, competitively priced, food CAmpBell ContrACt 3054 Irving Blvd. equiPment service and retail merchandise portables. The B-R Dallas TX 75247 Carts Team has extensive experience in sales, design, P 214-631-4242 manufacturing, project management and business Contact Name: Eric Fidler AmerICAn seAtInG Co. management disciplines. efidler@campbellcontract.com 3 Oak Village Ct. http://www.campbellcontract.com Trophy Club TX 76262 Campbell Contract is a premier manufacturer of P 817-430-8862 BernhArdt desIGn commercial seating and occasional tables. As a lead- Contact Name: Chuck Bailey 1839 Morgantown Blvd. ing resource for design professionals, CC’s products chuck.bailey@amseco.com Lenoir NC 28645 have been specified for a variety of settings, ranging http://www.americanseating.com P 828-759-6638 from corporate hospitality to universities. Whatever the venue, the importance of seating is Contact Name: Steve Anstine paramount. American Seating is here to make every- steveanstine@bernhardt.com one comfortable. With over 100 years of experience, http://www.bernhardt.com CArneGIe fABrICs furnishing thousands of sports and entertainment Being recognized for its innovative and exciting 110 N. Centre Ave. facilities and seating millions again and again, Ameri- efforts to change the way the public thinks about Rockville Centre NY 11570 can Seating sets the industry standard for product contract furniture, Bernhardt Design leads the indus- P 516-678-6770 design, durability and comfort. try in new product design, innovative use of materials Contact Name: Cliff Goldman and cutting-edge processes. Bernhardt Design cgoldman@carnegiefabrics.com provides a wide array of furniture products that serve http://www.carnegiefabrics.com ArCAdIA the mid-range to high-end market. Carnegie Fabrics is owned by the same family that 5692 Fresca Dr. founded it in 1950. While the industry has changed a La Palma CA 90623 great deal since then, their principles have not. Carn- P 714-562-8200 BuGAmBIlIA egie has instilled a belief that there are no substitutes Contact Name: David Logsdon 18 Technology Dr, Suite 126 for innovation, service and integrity. At Carnegie, dlogsdon@arcadiacontract.com Irving CA 92618 creating textiles means much more than weaving yarn http://www.arcadiacontract.com P 949-727-0500 into fabrics. Arcadia is the Southern California based furniture Contact Name: David Turco manufacturer with a proven track record as a key david@bugambilia.com supplier to the premium seating industry. With http://www.bugambilia.com ChAllenGer teChnoloGIes ltd. manufacturing capabilities that make short work of Bugambilia presents a wide variety of serving ware Newham House special needs, Arcadia is able to help meet design, designs for your foodservice displays. The company Dudley Road Darlington budget and time requirements. Modified dimensions, has successfully served the luxury suite industry for DL1 4GG special fabrics and finishes, even team logo applica- more than eight years, and it provides a solution for United Kingdom tions – these are just some of the many ways Arcadia foodservice display needs. Bugambilia products are P 0844-8801610 can accommodate your preferences for furnishing 100% commercial dishwasher safe and are highly Contact Name: Kevin McDaid luxury suites in style and comfort. resistant to scratching, chipping, peeling and tarnish- kevin.mcdaid@challengertec.com ing. The cast aluminum base is a great conductor of http://www.challengertec.com temperature, which allows their products to maintain i-Seat is an innovative new product aimed at AtlAs CArpet mIlls, InC. temperatures for an extended period of time. Prod- revolutionizing stadium seating and enhancing the 2200 Saybrook Ave. ucts can be placed in refrigerators, freezing or warm- corporate experience. The interactive seats have a PC Los Angeles CA 90040 ing over prior to services. These are available in 17 embedded in the seat and offer in-seat entertainment. P 800-372-6274 different colors and a wide variety of shapes and sizes. These seats offer a great opportunity for sports fans Contact Name: Sheila Berg to enjoy premium food, drink and merchandising sberg@atlascarpetmills.com in-seat. The i-Seat is the next generation in sports http://www.atlascarpetmills.com CAmBrIA technology and moves the corporate experience from Atlas is dedicated to creating uniquely styled broad- 11000 W. 78th St, Suite 220 being broadcast at to being in control of the experi- loom carpet and carpet tile, engineered to perform in Eden Prairie MN 55344 ence. a superior fashion and produced to high environmen- P 952-826-6270 tal standards. Over the years, Atlas has been fortunate Contact Name: Tom Annexstad to be recognized as a design leader by various indus- tom.annexstad@cambriausa.com ChArles AlAn, InC. try associations. Atlas’ product offerings are produced http://www.cambriausa.com 2901 Stanley Ave. by a manufacturing system that utilizes one of the Cambria natural quartz countertops, as seen in Club Fort Worth TX 76110 widest varieties of carpet producing equipment in the Cambria at the Target Center in Minneapolis, are the P 817-922-9834 industry, most of which is at the leading edge of the perfect choice for any luxury suite. Cambria quartz Contact Name: Amanda Taylor industry’s technology, providing an array of product surfaces are resistant to staining and scratching as amanda@charlesalaninc.com selections from which our customers can choose. well as are certified by the Public Health and Safety http://www.charlesalaninc.com Company for use in commercial kitchens. They are as Charles Alan, Incorporated is a company with a beautiful as they are durable. single purpose: to offer the highest quality designs at B-r CArts & kIosks the best market value. Products created with a clear 1360 County Road #8, P.O. Box 25338 understanding of the past and a unique vision of the Farmington NY 14425 future. Our goal is to harmonize our lean manufac- P 585-398-2190 turing practices with modern technology in addition Contact Name: Nancy Role to the best industry standards for sustainability and nancyrole@brcarts.com still produce the highest quality products. We are http://www.brcarts.com 50 | S E A T | FALL 2010 | www.alsd.com
  • 51.
    > achella modular ADD BLEED ADD BLEED Designed by Christopher Panichella Versatile in every way imaginable, the Achella Modular Collection embodies creative freedom in the realm of seating. Arm and armless lounge seats, tables and benches align together to form configurations of curvilinear descent, classic straight-line arrangements, or a combination of both. Expertly designed for optimum comfort and available with many an option to satisfy functional and aesthetic requirements, Achella captures the moment and ensures an enjoyable experience for any occasion. designing options furnishing answers 800.585.5957 arcadiacontract.com
  • 52.
    Alsd Buyers Guide2011 committed to expanding and refining a program of Ideally suited for luxury suites, we offer innovative durkAn hospItAlIty environmentally sustainable manufacturing practices solutions, a variety of styles and price points to meet 405 Virgil Dr. that are measurably reducing the impact on the your changing needs. Dauphin provides quality and Duluth GA 30721 environment. All our products are manufactured and consultative services to our clients with venues where P 800-241-4480 assembled in Fort Worth, Texas. Charles Alan, Incor- professional solutions are required. In addition to Contact Name: Cynthia Katafiasz porated is HUB and Woman Owned Certified. Installed Seating Solutions, we offer many varied cynthia_katafiasz@mohawkind.com types of seating and table options. Call your local http://www.durkan.com sales representative or visit http://www.dauphin.com As a leader in hospitality carpet, Durkan knows ContInentAl seAtInG today! that color, styling and design determines the entire 2502 Camp Ave, Suite 100 look and feel of a space. By offering design services, Carrollton TX 75006 product technology and a comprehensive selection P 214-453-4255 dAVIs furnIture IndustrIes, InC. of flooring products, your entire property will look Contact Name: Adam Cox 2401 South College Drive, PO Box 2065 beautiful. Our hospitality product offering includes sales@continentalseating.com High Point NC 27261 print, synthesis, CYP, merit tufted and modular. http://www.continentalseating.com P 336-889-2009 Whether it’s your custom design or one of ours – Each piece of handcrafted home theater and multi- Contact Name: Marketing Director there are no limits on creativity. And as a part of the media seating we build must earn the Continental soroush@davisfurniture.com Mohawk Group, we can offer you a single source for Seating brand before it is delivered. We are the http://www.davisfurniture.com total solutions. manufacturer, which ensures the highest quality, Davis Furniture offers a variety of contemporary sublime customer service and control over all aspects furniture for corporate hospitality and other environ- of manufacturing. ments. As a 65 year old family company, there is fAn CAns a true craftsmanship that goes into every product, 9 Collingwood Rd. making available cutting-edge designs that not only Phoenix MD 21113 CoVerCo, InC. offer the best in function, but adds quality and P 410-592-5946 4040 Sorrento Valley Blvd, Suite A sustainability. Contact Name: Stephen Wolford San Diego CA 92121 swolford@fancans.com P 800-959-8527 http://www.fancans.com Contact Name: Breck Johnson desIGn tex FanCans are a unique and innovative class of litter breck@covercoinc.com 200 Varick St, 8th Floor and recycling containers that feature roto-molded http://www.covercoinc.com New York NY 10014 plastic lids shaped like baseball, football and motor CoverCo, Inc. is the leading supplier of covers P 212-886-8136 sports helmets. The distinctive FanCans are designed developed to upgrade unsightly items in major Contact Name: Marty Gurian to stand out in the crowd and motivate sports presentation venues such as hotels, conventions and mgurian@dtex.com enthusiasts to make use of the containers, therefore most importantly luxury suites. These items include http://www.dtex.com maximizing usage and brand impressions and mini- custom patterns designed to cover trash cans, tray Designtex is a celebration of imaginative minds and mizing cleanup costs. stands, bust tubs, banquet tables, portable bars, ice fact-based knowledge coming together to offer fresh, bins, rolling liquor cages, Queen Mary’s and many innovative and performance-tested environment more. enhancement surfaces and solutions. An inquisitive food wArmInG equIpment nature allows for us to be leaders in unique design, 7900 South Route 31, P.O. Box 1001 fabric technology, environmental responsibility and Crystal Lake IL 60014 dAktronICs, InC. service. With this approach we have expanded our P 815-459-7500 331 32nd Ave. product offering to include wall-to-wall and floor-to- Contact Name: Marketing Director Brookings SD 57006 ceiling solutions that enhance environments with a sales@fweco.net P 605-697-4451 convergence of form and function. http://www.fweco.com Contact Name: Mark Steinkamp Since 1953, FWE has proven to deliver the finest msteink@daktronics.com built cabinets, with user-friendly features and exclu- http://www.daktronics.com dIAmond VIsIon mItsuBIshI sive heat or refrigeration systems that allow you to Daktronics is recognized worldwide as the leading 530 Keystone Dr. keep every kind of prepared food deliciously fresh. supplier of scoreboards, large-screen video displays Warrendale PA 15086 and information displays systems using the latest P 724-772-2555 technologies. Additional services include content Contact Name: Marketing Director fry fABrICAtIons creation, on-site event support, project management diamondvisionsales@meppi.com 2208 South 15th St. services and ongoing product support. http://www.diamond-vision.com Phoenix AZ 85034 At Mitsubishi Electric Diamond Vision, experience P 602-454-0201 makes the difference in quality and reliability. Our Contact Name: Derek Kordower dAuphIn commitment to excellence, performance and opera- derek@fryfab.com 300 Myrtle Avenue tional dependability has been a Mitsubishi Electric http://www.fryfab.com Boonton, NJ 07005 hallmark for nearly a quarter-century. In fact, many Started in 1999, Fry Fabrications began in President P: 973-263-1100 systems installed in the early 1980s are still in full Jim Fry’s parent’s garage as a supplier of bars and bar Contact Name: Lynda Portelli operation today. It’s this proven capability which is service products for Phoenix-area restaurants, bars lynda.portelli@dauphin.com the best reason for insisting on a Mitsubishi Electric and nightclubs, where Jim put his expertise in auto- http://www.dauphin.com large-scale video display. motive rebuilding to use. Success quickly followed, Dauphin’s exciting line of installed seating offers and the company grew to include more than a dozen high-design and superior comfort. Advanced in talented employees to serve clients worldwide. Today, form and technology, these seats provide maximum Fry Fabrications is a metal fabrication firm that comfort for people seated for a long period of time. designs and produces merchandising and beverage 52 | S E A T | FALL 2010 | www.alsd.com
  • 53.
    tempo People say you should never sit on a good idea. We tend to disagree. 1.800.631.1186 . www.dauphin.com
  • 54.
    Alsd Buyers Guide2011 displays for retail, restaurants, nightclubs and bars, wood finishes, and since we have our own upholstery services, including plumbing fixtures, furniture, tile as well as custom, branded products for on-premise department, C.O.M.’s are always welcome. and stone, and primary and backup power systems, marketing. With in-house expertise in marketing, as well as award-winning hospitality and world-class trade show planning, retail fixtures, portable bever- golf destinations. age services (including wet bars and bottle service hufCor, InC. organizers), a solid merchandising plan can be cre- 2101 Kennedy Rd, P.O. Box 591 ated around each client’s logo, style and marketing Janesville WI 53545 leGACy furnIture strategy. P 800-542-2371 1828 Brian Dr. NE Contact Name: James Dunn Conover NC 28613 jdunn@hufcor.com P 828-459-7189 GAr produCts http://www.hufcor.com Contact Name: Todd Norris 170 Lehigh Ave. Hufcor’s complete line of operable walls (also known info@legacyfurniture.us Lakewood NJ 08701 as “airwalls”), accordion doors, glasswalls, portable http://www.legacyfurniture.us P 732-364-2100 partitions and room dividers can meet the require- Legacy Furniture Group, Inc., located in Conover, Contact Name: Elliot Bass ments of any facility that needs acoustical separation NC, is a family owned and operated business elliotb@garproducts.com and flexible space division. Partitions may be ordered founded by Clark Norris, Todd Norris and David http://www.garproducts.com in sizes ranging from the short (over a counter-top) Reinhardt in January 2002. Together they have over GAR Products® is a family owned and operated to the very tall (convention center heights exceeding eighty years of combined experience in the contract corporation specializing in quality seating, table tops 60’). furniture industry. Legacy possesses the knowledge and table bases for all levels of the hospitality and and experience which makes it one of the industry’s design industries. Founded in 1956 by Morris H. leading manufacturers. In the contract furniture in- Garfunkle (Mr. GAR), GAR Products®, now entering hussey seAtInG Co. dustry market, Legacy provides the quality and value its third generation of family ownership, continues 38 Dyer Street Extension that today’s healthcare, institutional, corporate and to evolve with cutting-edge designs and enduring pas- North Berwick ME 03906 hospitality segments expect. sion. From the traditional contract seating on which P 207-676-0234 GAR Products® was founded, to new and exciting Contact Name: Ron Bilodeau models, this website reflects our commitment to offer rbilodeau@husseyseating.com lG an expansive selection at competitive prices. http://www.husseyseating.com 1000 Sylvan Ave. Welcome to Hussey Seating Company, the global Englewood Cliffs NJ 07632 leader in spectator seating solutions. From schools P 201-816-2127 Gourmet dIsplAy and universities to auditoriums, arenas, sports stadi- Contact Name: Marketing Director 6040 S. 194th St, Suite 102 ums, performing arts centers and places of worship, customerservice@lge.com Kent WA 98032 Hussey Seating is famous for comfort, great looks, http://www.lgelectronics.com P 206-767-4711 engineering innovation, reliable performance and an LG Electronics is a major manufacturer of Plasma Contact Name: Howard Michaelson unrivaled network of local experts ready to assist you and LCD displays, along with mobile and computer hmichaelson@gourmetdisplay.com in developing the perfect seating solution. devices. LG Electronics is part of the global LG http://www.gourmetdisplay.com company, founded in 1948 and now a more than $90 Gourmet Display’s expansive collection of display- billion enterprise involved in electronics, chemical ware has grown steadily over the last 30 years to meet JAnus dIsplAys electrics and machinery. the exacting demands of hospitality professionals 12000 28th St. N worldwide. Proud to be a highly respected supplier St. Petersburg FL 33755 of high quality, creative display solutions, Gourmet P 727-531-4000 loewensteIn, InC. Display is also dedicated to keeping their production http://www.janusdisplays.com 1204 East 6th St. local - 90% of their products are skillfully hand- JANUS Displays is the premier provider of complete Huntingburg IN 47542 crafted in the USA. digital signage systems. Believing that a digital sig- P 812-683-7332 nage network is more than a software application, we Contact Name: Douglas Shapiro provide all of the parts needed to make your digital dshapiro@loewensteininc.com hollAnd BAr stool display dreams come true. You can always count on http://www.loewensteininc.com 12839 Corporate Circle Place JANUS Displays for user-friendly software, creative Founded in 1966 by Hank Loewenstein, our Holland MI 49424 digital content, reliable multi-media controllers and company has always strived to be an organization P 800-423-1903 superior technical support. Our 25 years of experi- that cares about our customers, employees and the Contact Name: Terry Burns ence and turn-key service will ensure your digital environment. Loewenstein’s philosophy and long terry@hollandbarstool.com signage project is successful and headache free. term success has been built on the foundation of http://www.hollandbarstool.com bringing world class international furniture designs Holland Bar Stool Company is based in Holland, to the North American contract market with proper Michigan, where we manufacture and ship our prod- kohler CompAny scale, comfort and engineering. These design collec- ucts. Our merchandise is constructed from the finest 8601 Swan Lake Court tions have been offered to the interior design com- solid red Appalachian oak or solid hardwood maple Tampa FL 33647 munity as multi-purpose furniture at strong value for the wood products, and high quality plating P 813-830-1706 price points. Backed by progressive and experienced grade steel for metal products. Our metal stools have Contact Name: Phil Boggs management, along with a highly skilled factory and an oven-baked powdercoat finish that is extremely phil.boggs@kohler.com support team, Loewenstein consistently delivers on durable and long lasting, while our wood is finished http://www.kohler.com its commitment to quality, service and dependability. with the finest catalyzed lacquer in the industry. We Since 1873, Kohler Co. has been improving the offer a variety of sizes: 18” chairs, 24” counter stools, lives of its customers with exceptional products and 30” and 36” bar stools, a number of finishes for both services. Our diversity of products and powerful port- wood and metal products and a huge assortment of folio of brands lead the way in design, craftsmanship upholstery options. We offer custom heights, custom and innovation. We offer a breadth of products and 54 | S E A T | FALL 2010 | www.alsd.com
  • 55.
    Contemporary Seating andTables for the Sports and Entertainment Market loewensteininc.com | 800.327.2548 | an OFS Brands company tm
  • 56.
    Alsd Buyers Guide2011 mArquIs seAtInG nApA teChnoloGy perlICk 231 South Road 2956 Scott Blvd. 8300 W. Good Hope Road High Point NC 27262 Santa Clara CA 95054 Milwaukee WI 53223 P 336-475-8200 P 408-476-3123 P 800-558-5592 Contact Name: Ashleigh Reier Contact Name: Jeffrey Brooks Contact Name: Chaya Jacobs ashleigh@marquisseating.com jbrooks@napatechnology.com cac@perlick.com http://www.marquisseating.com http://www.napatechnology.com http://www.perlick.com Since our founding, we have provided architects and First introduced in 2005, the WineStation was Celebrating over 93 years of excellence, Perlick is the designers with custom capabilities to create furniture designed specifically to provide increased revenue leader in commercial bar and beverage refrigeration that excels in the hospitality market. Our close-knit streams and cost controls for the restaurant, retail and dispensing equipment. The Perlick brand can team of talented individuals is thoroughly focused and hospitality industries. Currently located in be found in the finest restaurants, bars, stadiums, on transforming your inspirations into environments hundreds of arenas, convention centers, grocers, ho- hotels and resorts in the world and is now available that delight. From design and prototyping, through tels, specialty wine shops, wine bars and restaurants for those who desire the ultimate entertainment suite. manufacturing, to service after the sale, Marquis nationwide, the WineStation is a proven resource for The Perlick product line includes both indoor and forms itself around you and your unique needs to harnessing the profitability of any wine program. The outdoor undercounter refrigerators, wine reserves, bring your ideas to life. revolutionary preservation system assures perfect wine freezers, freezer and refrigerated drawers, clear ice dispensing and freshness for up to 60 days and self- makers and beer dispensers – spanning 15-, 24-, and service options that can provide product safeguards, patented 48- and 72-inches. Perlick is also the FIRST mArVel (AGA mArVel) reporting and valuable insights. ALSD-CERTIFIED COMPANY. 1260 E. Van Deinse St, PO Box 400 Greenville, MI 48838 P 877-650-5775 ofs BrAnds pIoneer Contact Name: Angie Alegre-Cardenas 150 Turtle Creek, Suite 207 2265 E. 220th St. aalegre@agamarvel.com Dallas TX 75207 Long Beach CA 90810 http://www.agamarvel.com P 214-418-4220 P 310-952-2131 Marvel Makes the Game! Contact Name: Debbie Marks http://www.pioneerelectronics.com Score big the next time you outfit your luxury suites dmarks@ofsbrands.com The Industrial Display Group of Pioneer Electronics, with the industry‘s leading, reliable, bar-quality http://www.ofsbrands.com Inc. is the leading provider of plasma displays for in- refrigeration from Marvel. For over 70 years, Marvel While other manufacturers may claim to have a dustrial applications. Pioneer introduced the first 50- has been committed to enhancing the lifestyle of its furniture-making heritage as strong as ours, few inch high definition plasma in 1998 and continues to customers with its unparalleled line of luxury under- can equal our commitment to our customers. Our deliver innovative third generation display solutions counter refrigeration products. Marvel’s hospitality operating philosophy is that our customer is our for businesses, sporting facilities, medical, broadcast line includes a wide range of wine cellars, under- business. That’s why we strive to provide the products and educational applications. counter refrigerators, ice machines and beer dispens- you’re looking for - products that not only meet but ers, including models that meet ADA requirements. exceed your expectations for quality and value, while Call 877-650-5775 for more details on Marvel’s sta- being delivered on OFS Brands company-owned rosseto dium programs and exclusives on: installation service, transportation vehicles. At OFS Brands, you won’t 8707 Skokie Blvd, #205 color options and team logo graphics applied with find big company committees waiting for other Skokie IL 60077 SonicImage™ technology. Visit www.marvelrefrigera- committees to make a decision about what furniture P 847-763-1215 tion.com for more information on other exciting we’ll be producing this year. What you will find are http://www.rosseto.com products and promotions offered by Marvel. craftspeople who are dedicated to creating the office For over 13 years, Rosseto® has been a leader in the furniture you need. design, production and marketing of innovative tech- nology for the food service and houseware industry. nAnAwAll systems Rosseto’s most recent venture has brought cutting- 707 Redwood Hwy. pAVAr furnIture, InC. edge technology to the US market with great success. Mill Valley CA 94941 72-G Brunswick Rosseto® strives to continually produce and supply P 800-873-5673 Montreal QC H9B 2C5 high quality, beautifully designed products that are Contact Name: April Keene Canada also extremely functional. With an excellent rate of april@nanawall.com P 514-822-1011 customer satisfaction, Rosseto® makes dispensing fun http://www.nanawall.com Contact Name: Michael Di Paolo an EZ. Kids, seniors and workers alike love using our ONE THING the Yankees, Mets, Phillies and Giants mdipaolo@pavar.com products! can agree upon- NanaWall sliding glass wall systems http://www.pavar.com create comfortable and uniquely adaptable luxury Restaurant chairs, seating, bar stools and banquettes stadium boxes with an unobstructed view of the are crucial in the hospitality industry. The visual seAtInG solutIons/dreAmseAt field in any weather. With over 20 years experience design as well as the overall comfort of the seating 60 Austin Blvd. providing custom engineered glass wall systems to all in an establishment can contribute to its success. Commack NY 11725 types of sports venues from high school natatoriums Founded in 1983, Pavar understands the importance P 631-845-0449 to major league stadiums, only NanaWall can offer of carefully chosen seating. Now recognized as a lead- Contact Name: Adam Beyda nearly unlimited design freedom backed by sound ing furniture manufacturer of chairs, tables, bar stools abeyda@dreamseat.com technology and independent testing. If your plans and banquettes, Pavar has one of the largest selections http://www.dreamseat.com include a new stadium or major remodel, then NWS of seating. Seating Solutions is a total spectator seating company would like to discuss the infinite possibilities of the that specializes in the design, sales, rental and instal- precision engineered NanaWall with you. lation of custom seating. Our expertise extends to all venues including luxury suites, club and loge areas, clubhouses, grandstands, team offices, practice facilities, press boxes, media rooms, etc. XZipit, the 56 | S E A T | FALL 2010 | www.alsd.com
  • 57.
    The Leader inOpening Glass Walls NanaWall HSW50 Sliding System Mets Stadium Citi Field Shelter. Transformation. Exhilaration. Only NanaWall offers total design freedom supported by award winning technology and Energy-Star rated systems. Showrooms Nationwide 800.873.5673 nanawall.com ���������������������
  • 58.
    Alsd Buyers Guide2011 newest line of furniture, features interchangeable our “green” products and processes- receiving several summIt ApplIAnCe logos and was showcased at the NBA All-Star Game prestigious awards, including GSA’s Evergreen Award 770 Garrison Ave. at Cowboys Stadium with rave reviews. XZipit is a and most recently the Bloom Award. All of our Bronx NY 10747 perfect fit for any new or renovated project involving products are backed by exemplary customer service P 718-893-3900 furniture. This is the only furniture available that will and the industry’s longest warranties. Contact Name: Stephen Ross allow you to generate revenue after it is purchased. steve@summitappliance.com http://www.summitappliance.com spInneyBeCk Summit Appliance manufactures the largest assort- sICo AmerICA, InC. 425 Cross Point Pkwy, #100 ment of built in refrigeration perfect for suites of all 7525 Cahill Rd. Getzville NY 14068 sizes. We manufacture so many different models with Edina MN 55439 P 716-446-2380 different features, they look like they were made for P 866-702-8308 Contact Name: Sandra Summers you! Just tell us what you want. Select from refrigera- Contact Name: Stephen Gardner summers@spinneybeck.com tors, beverage coolers, wine coolers, beer dispensers, sgardner@sicoinc.com http://www.spinneybeck.com ice makers and freezers and all are available in ADA http://www.sicoinc.com Spinneybeck is the world’s leading and largest sup- heights. Add our induction cooktops and built in mi- Since 1951, SICO has set the standard of excellence plier of quality upholstery leather with a standing crowave ovens and give your guests all the pleasures for mobile folding stages, catering and banquet tables inventory of 2,000,000 square feet in our new global they are looking for. and portable dance floors. This reputation was built headquarters facility located in Getzville, New York. With the personal touch of a family-owned orga- on a strong commitment to quality manufacturing Spinneybeck introduced quality Italian leathers to nization, we help you win! and customer care. SICO’s newest products are a full North America more than three decades ago, being line of illuminated buffet stations designed to wow the first to bring full grain, aniline dyed Italian your guests in a rainbow of colors and presentation. leather to the North American design community. the homer lAuGhlIn ChInA Co. SICO’s innovative products have been designed to Spinneybeck’s exacting standards, quality products 672 Fiesta Dr. quickly transform spaces to accommodate various and prompt service have become industry hallmarks. Newell WV 26050 events. SICO products take the work out of set-up No company in the furnishings field has a greater P 304-387-1300 and are designed to use minimal storage space when commitment to its industry, the clients who specify Contact Name: Dick Blatchford not in service. its products or customer satisfaction than Spinney- dblatchford@hlchina.com Don’t settle for less…ask for SICO. beck. http://www.hlchina.com Specializing in high-fired, lead-free glazes with an Alpha Alumina body, Homer Laughlin remains the skyfold Auto-lIft systems sprInG usA largest domestic pottery, employing over 1100 skilled 325 Lee Ave. 127 Ambassador Dr, Suite 147 workers in a 37-acre facility. As a leader in the china Montreal QC H9X 3S3 Naperville IL 60540 design and manufacturing market, Homer Laughlin P 514-457-4767 P 630-527-8600 has pursued the issues that matter most: lead-free Contact Name: Steve Miller Contact Name: Nick Lekos dinnerware, durability, contemporary design and steve_miller@skyfold.com nlekos@springusa.com timely delivery. http://www.skyfold.com http://www.springusa.com Skyfold® Custom Powerlift Partitions are world For over 60 years, Spring USA has soared above the leaders in operable wall systems because of their competition by offering the finest products with u-lIne state-of-the-art automatic design, ease of use and the our exclusive designs, superior quality and unique 8900 North 55th St. available customization to suit all of your specific detail. Products from Spring USA meet the everyday Milwaukee WI 53223 needs. Skyfold® Custom Powerlift Partitions are the demands of the world’s top professional chefs. Our P 414-831-2136 only automatic operable walls in the world that offer product line is unsurpassed when it comes to fit, Contact Name: Doug Biggs high acoustical ratings and fold vertically into the finish and reliability. For professional cookware, tools, douglas.biggs@u-line.com ceiling without manual intervention. accessories, beverage servers, chafing dishes, inserts, http://www.u-line.com induction systems, either mobile or stationary - look For nearly five decades and three generations, U-Line to Spring USA for your solutions. continues to be the leader in innovation, quality southern AlumInum and value in the premium built-in undercounter ice 5 HWY 82 West, PO Box 884 making, refrigeration and wine preservation market. Magnolia AR 71754 steelIte InternAtIonAl usA, InC. U-Line has captivated those with an appreciation for P 800-221-0408 154 Keystone Dr. the finer things with exceptional functionality, style, Contact Name: John Frank New Castle PA 16105 inspired innovation and attention to even the smallest hofrank8@bellsouth.net; sales@southernaluminum. P 724-856-4900 details. We are known for our unwavering dedication com Contact Name: Karen Gowarty to product design, quality and selection. http://www.southernaluminum.com kgowart@steeliteusa.com With over 30 years of experience, Southern Alumi- http://www.steelite.com num is the leading innovator of all-aluminum, light- Steelite International is a world-leading manufacturer unIted reCeptACle, InC. weight meeting and banquet tables, pedestal tables and supplier of award-winning, inspirational tabletop 14th & Laurel St, P.O. Box 870 and portable stages. We offer linenless solutions for ranges for the international hospitality industry. The Pottsville PA 17901 meetings, events, presentations and foodservice needs company’s core chinaware products are manufactured P 800-233-0314 in the hospitality, venue and other markets. Our at its factory in Stoke-on-Trent – one of the most Contact Name: Layton Dodson unique products, including Swirl Tables® for events modern and efficient tableware production units in lmdodson@unitedrecept.com and iDesign Tables® and T2 Tables® for meetings, the world. http://www.unitedrecept.com quickly transform ordinary spaces into unforgettable United Receptacle is a leading manufacturer of events. Crafted from 100% aircraft-grade recyclable quality commercial waste receptacles, smokers’ urns, aluminum, our sustainable products are made in the recycling containers, planters and accessories from USA. Southern Aluminum has been recognized for steel, fiberglass, aluminum and concrete in over 1000 58 | S E A T | FALL 2010 | www.alsd.com
  • 60.
    Alsd Buyers Guide2011 styles and finishes. AmerICAn BArCode And rfId evan@channel1media.com 3431 E Elwood Street http://www.channel1media.com Phoenix AZ 85040 Channel 1 Media is a leading digital marketing wesnIC P 480-319-1579 agency that specializes in customized interactive sales 6000 Bowendale Ave. Contact Name: Jason Miller tools for sports franchises within the NHL, NFL, Jacksonville FL 32216 jason.miller@abrfid.com NBA, MLS, MLB, NCAA and various other sports P 904-733-9595 http://www.abrfid.com properties and venues throughout the United States Contact Name: Bill Gilbert With particular focus on the hospitality and enter- and Canada. Since 1998 we have provided high- bgilbert@wesnic.com tainment industries, American Barcode and RFID is impact, cost-effective content, helping companies all http://www.wesnic.com uniquely positioned to assist with the implementa- over North America improve their bottom line. Wesnic is the nation’s premiere source of high quality tion of sophisticated automated data collection and Most noted for our popular e-brochures, Channel furniture. Designed and manufactured to withstand management solutions. For 30 years, American Bar- 1 has produced pieces to promote everything from the “Wear and Tear” associated with public space code and RFID has led the industry with innovative premium seating, arena clubs and new stadiums, to environments, our furnishings do not sacrifice design products, solutions and managed services that enable sponsorship opportunities, seat relocation programs for its high quality. For over 20 years, colleges and companies to manage both human and capital assets, and renewals. Our tools are recognized not only universities, arenas, coliseums, shopping malls, hotels, mobilize workforce operations and secure facilities for their dynamic energetic quality by bringing the restaurants, hospitals and both private and govern- through enhanced controlled access. entertainment experience to the consumer, but for ment offices have relied on Wesnic’s furnishings. helping clients achieve outstanding returns on their investment. At&t wI-fI serVICes wItt IndustrIes 311 S Akard Street 4600 N. Mason-Montgomery Rd. Dallas TX 75202 dell InC. Mason OH 45040 P 214-712-7798 One Dell Way P 800-543-7417 Contact Name: Robert Weaver Round Roots TX 78682 Contact Name: John Winfield rw6164@att.com P 512-723-5962 jwinfield@witt.com http://www.att.com/wifi Contact Name: Kristin Storer http://www.witt.com AT&T Wi-Fi Services is dedicated to providing end- kristin_storer@dell.com Witt Industries, formerly The Witt Company, enjoys to-end connectivity resources for a variety of custom- http://www.dell.com a rich, established history in the steel waste receptacle ers, including those in hospitality, retail, healthcare, Dell Inc. listens to customers and delivers innova- manufacturing industry dating back to 1887. It was sport arenas/stadiums and university segments. We’re tive technology and services they trust and value. founded as The Witt Cornice Company by George using the strength of our global organization, along Uniquely enabled by its direct business model, Dell is Witt, who invented and patented the first corrugated, with our experience, financial stability, innovation the leading global systems and services company. galvanized ash can and lid in 1899. Throughout the and quality of service to benefit client venues. With 1900’s, Witt Industries has been in the forefront of more than 20,000 U.S. locations served, AT&T is the industry through product innovation, quality making you more productive by making the Internet eVent Iq and service. Today Witt Industries is proud to be part accessible in more places than ever before. We deliver 11523 100th Ave, Suite 211 of the Armor Metal Group and is a woman-owned an end-to-end network solution, including: trans- Edmonton AB T5K OJ8 business. port, application enablement, program and project Canada management, installation, posting, monitoring, P 780-424-3144 maintenance and 24/7 care. Contact Name: Dave Bodnarchuk dave.bodnarchuk@eventiq.com http://www.eventiq.com inFormAtion CAtereAse softwAre It is the eventIQ mission to become the premier technoloGy 1020 Goodlette Rd. North provider of event software and services for everyone. Naples FL 34102 To accomplish our mission, we streamline the event P 239-261-5828 management business model using our PC-based AGIlysys Contact Name: Susan Koschalk software, a centralized Internet site and other services. 5383 Hollister Ave. susan@caterease.com We seek to make events successful and signups simple Santa Barbara CA 93111 http://www.caterease.com by increasing promotional efforts for events and re- P 805-692-6338 We at Caterease are committed to providing the most ducing the traditional administrative challenges/cost. Contact Name: Nancy Naretto powerful, progressive, user-friendly event manage- nancy.naretto@agilysys.com ment software at the most affordable price. As the http://www.agilysys.com needs in the event management industry change, and fAnGo softwAre systems With today’s competitive stadium and entertain- as technology advances, Caterease is committed to 1176 Appian Crossing Way, Suite 124 ment market, the technology you chose to run things keeping its customers on the cutting-edge. Through Lexington KY 40517 has to be right. Agilysys is not only addressing the comprehensive program upgrades several times each P 859-396-8021 different operational needs that sports and entertain- year, Caterease will continue to be the industry leader Contact Name: Adam Rector ment outlets have, it’s giving them the right tools to for many years to come. arector@thefango.com get timely, unified reports that help managers make http://www.thefango.com better business decisions. When you want to expand How much money did you lose today? FanGo keeps into new handheld and kiosk technology, Agilysys ChAnnel 1 medIA money from walking out of your facility by ensuring provides the solid integration to make it happen. 99 Atlantic Avenue, Suite #308 that customers are able to order what they want, Add critical back-office applications like inventory & Toronto ON M6K 3J8 when they want it. How? FanGo allows your fans to procurement and document management, and you’ll Canada order concessions, merchandise, even tickets all from have an efficient sports and entertainment outlet P 416-531-6111 their seat using our mobile application on their cell operation that enhances the guest experience. Contact Name: Evan Karasick phones. Our mobile ordering solution offers you a 60 | S E A T | FALL 2010 | www.alsd.com
  • 61.
    While your teamis winning the game, Agilysys helps you win the crowd. Wants a beer but doesn’t want to miss the action. Use mobile POS to pre-order and bust the queue. Halftime starting in four minutes and stadium network has just crashed. Still serve three times as many customers off-line with easy-to-use POS. Pre-ordered four vegetarian plates for luxury suite. Automatically adjust catering inventory. Agilysys solutions provide you with total control of your retail and food & beverage operations—so you can simplify management and improve revenue stadium-wide. Provide faster, more accurate service in luxury suites and club sections with mobile POS devices. Speed up concession lines and increase sales volumes with easy-to-use POS terminals. Maintain accurate inventory of every concession, bar, restaurant, caterer and fan shop—in real time— during your events. And improve planning with in-depth analytics and superior reporting capabilities. It’s everything you need to simplify operations and boost your bottom line—only from Agilysys. Find out what Agilysys can do for you. Call 1-877-374-4783 or email hsgsales@agilysys.com | www.agilysys.com Agilysys solutions include:
  • 62.
    Alsd Buyers Guide2011 customizable menu with the ability to adjust almost 85 stadiums and venues, the Fortress membership GlyphIC teChnoloGIes every aspect of the interface in real-time from your scheme uses our award winning RFID smart card 1001 Avenue of the Americas, 4th Floor computer or even from your phone. Fans don’t lose technologies to enable and manage electronic pay- New York NY 10018 out on the game…you don’t lose any more money! ments, loyalty point collection, paperless ticketing, P 917-751-9500 venue access and the running of tailored campaigns Contact Name: Devra Karlebach and promotions. dkarlebach@glytec.com fIreId http://www.glytec.com 2nd Floor Octo Place Glyphic Technologies is a leading information Elektron Avenue fusIon storm technology consulting firm delivering business-driven Technopark Stellenbosch 2 Bryant Street, Suite 150 technology solutions. We use our comprehensive South Africa San Francisco CA 94105 IT solution offerings, including staff augmentation, P 425-466-5103 P 818-265-4101 Lotus, messaging and collaboration, enterprise portal Contact Name: Alison F. Kelly Contact Name: Rhonda Eiffe and service-oriented architecture implementations alison@fireid.com http://www.fusionstorm.com to make our clients’ businesses more nimble and http://www.fireid.com FusionStorm is an award-winning, national provider responsive. With an emphasis on building lasting FireID is a leading provider of mobile two-factor of technology solutions for enterprises of all sizes. relationships, our philosophy has always been to take authentication. Founded in 2006, FireID is located We combine best-of-breed products from leading care of clients’ needs first, and the business will take in Stellenbosch, South Africa and has offices in the vendors with a full suite of professional and man- care of itself. Our high percentage of repeat business USA and UK with a broad international network of aged services to help you save money and grow your — more than 85 percent of revenue over the last five distributors and resellers. With increased transaction business. Providing technology solutions is as much years — reflects our commitment to quality and the fraud and identity theft, strong authentication has about people as it is about hardware and software, so long-term partnerships we build with our clients. become an essential component for any online or we strive to build long-term relationships with our mobile application. FireID’s world-class authentica- customers. Your success is our success, and we can tion solutions meet the growing authentication needs help you get there. IdentItymIne of corporations, government agencies and end-users 315 1st Ave South, Suite 200 who require highly secure and convenient online Seattle WA 98104 access to password protected accounts. For more GIVex P 253-722-0828 information, visit www.fireid.com. 366 Adelaide Street, Unit 400 Contact Name: Kurt Brockett Toronto ON M5V 1R9 kurt.brockett@identitymine.com Canada http://www.identitymine.com food trAk P 416-350-9660 IdentityMine is an expert interactive software design 15900 North 78th Street Contact Name: Carol Due and user experience (UX) company. We specialize Scottsdale AZ 85260 carol@givex.com in creating unique digital interactive experiences, by P 480-951-8011 http://www.givex.com leveraging a deep expertise in a variety of platforms to Contact Name: Marketing Director Since 1999, Givex has assisted local independent deliver highly engaging mobile, desktop, rich media ftsales@foodtrak.com businesses to major global corporations implement experiences for major brands in mainstream markets. http://www.foodtrak.com standard gift card and loyalty programs. Today, our We help you to make a lasting impression on your System Concepts, Inc. (SCI) is the developer of the technology empowers businesses to do so much audience by creating engaging brand experiences that FOOD-TRAK® System and is one of the world’s more. We now boast a wide array of customizable deliver business results. We’re working with this in- first companies to specialize in the field of food and tools that enable our clients to acquire new custom- dustry to create the next generation of fan experiences beverage management automation. Our narrow spe- ers, build, maintain and expand their customer using the latest interactive technology. Visit www. cialization and large client base has resulted in a level database, effectively communicate with customers identitymine.com to see samples of our work. of software sophistication and consulting expertise and finally understand and reward their most loyal unrivaled in the industry. With over 10,000 clients customers. Givex’s innovations in these areas now in more than 18 countries, our success has been power over 100,000 installations in 50 countries In stAdIum solutIons built one client at a time. Our focus on knowledge- worldwide, fully supported by our global backbone. 571 Sawgrass Corporate Parkway building and personal, on-site involvement in Find out more at www.givex.com. Sunrise FL 33325 consulting, automated solution implementation and P 954-514-8988 ongoing success is a key to our clients’ abilities to save http://www.instadiumsolutions.com significant time and money by bulletproofing their GloBAl ColleCt ISS is a privately held company based in South F&B operation. Three Embarcadero Center, Suite 1630 Florida. Our marketing and technical team has San Francisco CA 94111 several years of experience in text message marketing P 415-975-0939 and mobile phone content solutions. Our mission is fortress GB Contact Name: Shane Happach to provide highly innovative text message solutions South Block Tavistock House shane@globalcollectusa.com in a very cost effective manner. We can fulfill even Tavistock Square http://www.globalcollect.com the most demanding requests in a timely fashion. London WC1H 9LG GlobalCollect started in 1994 as a division of TNT Our mobile SMS and content platforms have been United Kingdom in order to add value to its distribution services by developed in-house by our staff of technical engineers P +44 (0) 20 7874 7595 enabling international publishers to invoice world- and have undergone years of testing by our European http://www.fortressgb.com wide as well as to accept payments in local currencies. partners. The system is cutting-edge and customizable Fortress is a global provider of customer management As a result, GlobalCollect managed to establish a to meet the demands of even the most sophisticated and stored value solutions for the sports & entertain- unique worldwide financial network, which enabled users. ment industry. Our innovative card schemes improve customers to outsource their entire collection and customer service and help our clients identify, reconciliation process. understand and interact with their customers in a more personal and effective way. Used today by over 62 | S E A T | FALL 2010 | www.alsd.com
  • 64.
    Alsd Buyers Guide2011 InfloBlox JunIper networks opportunities 4750 Patrick Henry Dr. 1194 North Mathilda Ave. • Provide suite holders with a web-based tool to Santa Clara CA 95054 Sunnyvale CA 94089 make it easier to manage their suite and provide them P 408-625-4200 P 408-745-2000 proof of ROI Contact Name: Pete Surette Contact Name: Jim Rector http://www.infoblox.com jrector@juniper.net Infoblox was founded in 1999 and has shipped http://www.juniper.net mICros systems, InC. more than 40,000 appliances to more than 4,000 Juniper Networks was founded on a simple but 7031 Columbia Gateway Dr. customers worldwide, including more than one third incredibly powerful vision for the future of the Columbia MD 21046 of the Fortune 500. Infoblox is the leader in network network: “Connect everything. Empower everyone.” P 443-285-8144 automation and control. Many of the world’s This ideal is the commitment of the company and the Contact Name: Wayne Scarsella largest businesses rely on our integrated hardened mission that drives every Juniper colleague every day. wscarsella@micros.com appliance based software for business continuity, We are dedicated to uncovering new ideas and in- http://www.micros.com availability and compliance. We provide integrated novations that will serve the exponential demands of MICROS Systems, Inc. provides enterprise ap- DNS, DHCP, IP Address Management (IPAM) and the networked world. To do this, we build solutions plications for the hospitality and retail industries Network Change & Configuration Management that center on simplification, automation and open worldwide. Over 310,000 MICROS systems are cur- (NCCM) products that together: innovation. rently installed in table and quick service restaurants, • Ensure network availability hotels, motels, casinos, leisure and entertainment, • Provide better control of the network and retail operations in more than 130 countries infrastructure kAnGAroo tV and on all seven continents. In addition, MICROS • Deliver ‘one-click’ network compliance reporting 11600 Louis Bisson Bloc A provides property management systems, central • Improve staff efficiency with built-in automation Mirable QC J7N 1G9 reservation and customer information solutions P 450-595-2000 under the brand MICROS-Fidelio for more than Contact Name: Matt Lukens 25,000 hotels worldwide as well as point-of-sale, loss InsIGht mluken@kangaroo.tv prevention and cross-channel functionality through 1620 W. Fountainhead Pkwy, 4th Floor http://www.kangaroo.tv its MICROS-Retail division for more than 79,000 Tempe AZ 85282 Kangaroo TV takes live events to a whole new retail stores worldwide. P 480-635-2564 dimension. Get a bigger piece of the action and see Contact Name: Brian York/Christine Stoffel it from more angles. Make every moment count. Get brian.york@insight.com/christine.stoffel@insight. stats, audio and video content – all in one slick look- moBIo IdentIty systems com ing handheld terminal. You’ll never see live events the 350-375 Water Street http://www.insight.com same way again. Vancouver BC V6B 5C6 Insight is a leading provider of brand-name infor- Canada mation technology (“IT”) hardware, software and ser- P 778-588-7657 vices to large enterprises, small to medium-sized busi- keywest teChnoloGIes Contact Name: Clovis Najm nesses and public sector institutions serving clients 14563 W. 96th St. Terrace clovis@mobioid.com in 170 countries around the world. Insight brings Lenexa KS 66215 http://www.mobioid.com a comprehensive portfolio of products and services P 913-492-4666 Mobio Identity Systems, Inc. has developed a soft- across technology areas including the data center, Contact Name: Wes Dixon ware m-commerce platform that takes the payment LAN/WAN, wireless, security, desktops, peripherals, wes@keywesttechnology.com experience to a completely new level. Mobio technol- software and more. Insight also maintains a dedicated http://www.keywesttechnology.com ogy takes advantage of existing payment infrastruc- sports and entertainment technology practice to Keywest Technology delivers the technology driving ture and mobile devices, creating a new universal provide consulting and technology solutions tailored the digital signage revolution. Behind every digital transaction system that is more convenient and secure to professionals within the sports and entertainment sign is a device and software responsible for playing than any other competing technology on the market industries. Insight brings unmatched flexibility and back and managing media. Solving your company’s today. With this new technology, Mobio has taken a scalability to meet your sports and entertainment digital signage puzzle with professionalism at every fundamentally different approach to the manner in technology needs. level is our specialty. which people and businesses transact in person and over the Internet. The exchange of personal informa- tion, including credit cards, can now be delivered in a IomedIA luxIum convenient and secure format that can be customized 91 Fifth Ave, 4th Floor 200 Elgin St, Suite 1001 and personalized to each user. New York NY 10003 Ottawa ON K2P 1L5 P 212-352-1115 Canada Contact Name: Liz King P 613-780-9000 motorolA elizabeth@io-media.com Contact Name: Bruce Lazenby 1303 E. Algonquin Rd. http://www.io-media.com blazenby@luxium.ca Schaumburg IL 60196 IOMEDIA is a creative agency focused on the http://www.luxium.ca P 972-277-6542 bigger picture-strategy, concept and execution of Luxium is a software solution designed specifically for Contact Name: John Saeger extraordinary digital visuals and brand-centric media stadiums and teams who want to maximize revenues john.saeger@motorola.com experiences. For the past 13 years, IOMEDIA has from their luxury suites and enhance relationships http://www.motorola.com offered a diverse outlook answering complex market- with their most valuable customers. Luxium enables Motorola provides stadium mobility solutions that ing challenges with inspired concepts, campaigns and stadiums to: deliver an unsurpassed fan experience. Mobility media productions. With a full in-house compliment • Drive greater return on investment (ROI) streamlines the ticketing process, enables seat-side of creative and technology teams, IOMEDIA and through better management of suite inventory, better ordering and provides security personnel with real- its Virtual Venue ™ delivers game-changing creative use of fractional suites and optimizing SRO sales time communications to give fans peace of mind. solutions for today’s sales and marketing challenges. • Conduct in-depth reporting to obtain insights From reliable, rugged mobile computers and two-way To learn more, visit www.io-media.com/sports. into suite usage and customer data, driving new sales radios to secure wireless networks, Motorola has the 64 | S E A T | FALL 2010 | www.alsd.com
  • 65.
    INSIGHT IS PROUDTO BE THE OFFICIAL IT PARTNER For the Thrill of IT Premium seat holders demand more. They want to check fantasy scores, access stats in real time and order concessions at the touch of a button. Provide your guests with all this and more by teaming up with Insight. Professional teams in every major sports league and leading sports and entertainment venues rely on Insight to deliver game-changing technology solutions to meet business goals and fans’ expectations. Isn’t it time you made us part of your team? 1.800.INSIGHT t I N S I G H T. C O M © 2010 Insight Direct USA, Inc. All rights reserved. Insight is a registered trademark of Insight Direct USA, Inc. All other company and product names are trademarks or service marks of their respective owners.
  • 66.
    Alsd Buyers Guide2011 wide range of products you need to keep fans coming pArsons teChnoloGIes seAtsuB, InC. back. 5960 Main Street SE 42 Greenfield Ave, Suite G Minneapolis MN 55432 San Anselmo CA 94960 P 763-528-7764 P 415-508-3782 neC dIsplAy Contact Name: Wendy Boosalis Contact Name: Franco Cirelli 500 Park Blvd, Suite 1100 wboosalis@parsonscorp.com franco@seatsub.com Itasca IL 60143 http://www.parsonscorp.com http://www.seatsub.com P 858-705-0239 Parsons Technologies provides comprehensive and SeatSub is an online solution that helps charities Contact Name: Juan Chavez integrated technology solutions, spanning the entire accept season tickets as donations. With an estimated jchavez@necdisplay.com Project Lifecycle™ from conception, through design, 40% of season tickets going unused over a given year, http://www.necdisplay.com installation, service and maintenance. Parsons delivers SeatSub provides charities with a way of empower- NEC Display Solutions is a leading designer and systems expertise in broadcast, audio/visual, security ing fans to donate seats that would otherwise go provider of innovative desktop LCD monitors, and voice/data. We bring a team of dedicated profes- unused. Non-profits are then able to fill those seats commercial and professional-grade large-screen LCD sional designers, engineers, project managers, field (volunteers, potential donors or otherwise worthy displays, a diverse line of multimedia and digital supervisors and installers to every project. In addition folks) or sell them and use the profits to fund their cinema projectors and integrated display solutions. to extensive experience delivering solutions to the philanthropic goals. VUKUNET, powered by NEC Display Solutions of sports venue industry, Parsons also serves the com- America, is the universal advertising platform that mercial, industrial, healthcare, hospitality, gaming, connects digital out-of-home networks with ad rev- and education markets. Parsons is headquartered in spInnAker enue. VUKUNET is a web-based tool that provides Minneapolis, MN and has branch locations in St. 8001 Irvine Center Dr, Suite 400 a centralized, automated place for network owners to Paul, MN and Phoenix, AZ. Irvine CA 92618 connect their screens to advertisers looking to place P 949-268-1602 their digital ads. Visit us at www.necdisplay.com or Contact Name: Mitch Cannady call 866.NEC.MORE. plAnAr systems, InC. mcannady@spinnaker.net 1195 NW Compton Dr. http://www.spinnaker.net Beaverton OR 97006 Founded in 1997, Spinnaker is recognized as a network world mAGAzIne P 503-748-1100 leader in identifying, designing and implementing 492 Old Connecticut Path Contact Name: Brian Strayhan customer relationship management (CRM) solutions. Framingham MA 01701 brian.strayhan@planar.com As the customer relationship management space has P 800-622-1108 http://www.planardigitalsignage.com matured and become a much more integral part of http://www.networkworld.com Planar Systems, Inc. is a leading manufacturer of a business’ success, Spinnaker has taken particular Network World Magazine is the premier provider of large format digital displays for digital signage ap- interest in how CRM is being adopted into the information, intelligence and insight for Network plications. Planar’s line of LCD monitors, LCD video entertainment, sports, venue and special events seg- and IT Executives. With an editorial focus on walls and rear-projection video walls deliver precise ments. Spinnaker’s proven success is demonstrated delivering news, opinion and analytical tools for key and brilliant visual performance in demanding digital through the design and implementation of solutions decision makers who architect, deploy and manage signage environments around the world. At ALSD for sports and entertainment organizations. As a business solutions, Network World Magazine offers a 2010, Planar showcased the Clarity™ Matrix LCD Microsoft Gold Partner, Spinnaker is recognized as an unique and powerful combination of audiences and Video Wall System – for digital signage customers expert in supporting the growth and adoption of the resources across online, print and events to meet your who need a nearly seamless video wall with uninter- Microsoft Dynamics CRM and XRM product lines marketing objectives. rupted operation and minimal installation space throughout the sports and entertainment community. required. In addition, Spinnaker continues to be featured as an authority on the trends of and success with customer omnIVex relationship management throughout the technology 3300 Highway 7, Suite 501 rAdIAnt systems press community due to its continued support and Concord ON L4K 4M3 3925 Brookside Parkway education of CRM. Canada Alpharetta GA 30022 P 905-761-6640 P 770-576-7195 Contact Name: Elizabeth Cartan Contact Name: Nyree Allen stAterA ecartan@omnivex.com nyree.allen@radiantsystems.com 6501 E. Belleview Ave, Suite 300 http://www.omnivex.com http://www.radiantsystems.com Englewood CO 80111 Since 1991, Omnivex has been helping innovative Radiant Systems is a world leader in providing P 602-340-8500 organizations communicate with their patrons, part- integrated point of sale solutions to stadium, arena Contact Name: H. Lynn Blecha ners and employees through visual displays. Omnivex and event-based venues. Radiant is at the forefront hlblecha@statera.com makes enterprise-wide software to manage all aspects of technology in the design, manufacturing and http://www.statera.com of your digital signage network. Reach and touch the distribution of point of sale hardware and back office At Statera, we believe every business problem presents right people, at the right time, in the right place with software, including a variety of specialized software us with a unique opportunity and challenge to design industry-defining digital communications solutions. packages and a comprehensive range of hardware, in- the right solution which gains the trust and respect of Our solutions are designated to work for you and cluding touch screen, keypad, handheld, wireless and our customers. The right solution is composed of the respond to your needs. Our goal is to provide you the RF technologies - designed specifically for stadiums right resources (leadership, guidance, management, most powerful software tools to effectively commu- and arenas. Join the more than 200 stadiums and design and execution) enabled by the latest proven nicate your message, with the least amount of work arenas around the world that are capitalizing on the technologies. Our ability to deliver the right solution on your part. benefits of the Quest Venue Management solution by reflects the experience and expertise of our people. Radiant Systems. The Statera Brand is comprised of four key categories: Spirit, Focus, Drive and Talent. 66 | S E A T | FALL 2010 | www.alsd.com
  • 67.
    Broadcast | AudioVisual | Security | Voice/Data 800-403-4832 www.parsonscorp.com
  • 68.
    Alsd Buyers Guide2011 tABlet kIosk ProFessionAl services chris@stadiumci.com http://www.bbb.ca/ 2832 Columbia St. Torrance CA 90503 http://www.stadiumci.com P 310-782-1201 360 ArChIteCture BBB Architects (BBB), with offices in Toronto, New Contact Name: Gail Levy 300 West 22nd St. York and Europe, has unique expertise in the fields of gail@tabletkiosk.com Kansas City MO 64108 architecture, urban design, planning, interior design http://www.tabletkiosk.com P 816-472-3360 and project management. BBB also has unsurpassed TabletKiosk® offers a broad range of highly portable Contact Name: Tracy Stearns knowledge with the programming and design of tablet PCs, ultra-mobile PCs (UMPCs) and even a tstearns@360architects.com sports and entertainment facilities. Clients range mobile clinical assistant (MCA), all featuring resistive http://www.360architects.com from universities, governments and professional touch screens and/or WACOM® active digitizers Our designs enhance the well being of people, or- sport teams to some of the most prominent financial capable of supporting Microsoft’s Digital Inking ganizations, communities and the environment. We institutions and development companies in the USA, Technology and full handwriting recognition. believe the opportunity for innovation exists within Canada and overseas. BBB has also been a world the context of each project – an opportunity we real- leader in providing corporate branding, sponsorship ize through our architecture and interior expertise. and advertising opportunities throughout our specta- texAs dIGItAl We listen attentively, solve pragmatically and design tor facilities. 400 Technology Parkway creatively, fulfilling expectations in delightful and Stadium Consultants International (SCI) is an College Station TX 77845 unexpected ways. Our goal is always to inspire our international multi-disciplinary consulting firm P 800-693-2628 people, partners, clients and community through specializing in the financial and physical planning, Contact Name: Russ Manning design and a passion for excellence. development, implementation and project manage- rmanning@txdigital.com ment of sports, entertainment, recreation and leisure http://www.txdigital.com facilities. SCI works closely with BBB Architects, Texas Digital is a leading provider in digital signage AeG who are experts in sports facility design. solutions for a wide array of professional and 800 West Olympic Blvd, Suite 305 entertainment industries. Texas Digital’s VitalCAST Los Angeles CA 90015 content management software gives users complete P 213-763-7700 the BIGelow CompAnIes, InC. control over digital messaging and allows simultane- http://www.aegworldwide.com 1575 Universal Ave, Suite 156 ous updates across multiple screens and multiple AEG owns more sports teams and events than any Kansas City MO 64120 locations with just a click of the mouse. other company in the world. AEG recognizes the P 816-483-5553 entertainment value in sports and the emotional Contact Name: Chris Bigelow connection of its fans. From the NHL to the NBA, chrisbigelow@bigelowcompanies.com yInzCAm Major League Soccer to championship boxing and http://www.bigelowcompanies.com 6616 Beacon Street world-class tennis, AEG focuses on marquee sports The Bigelow Companies, Inc. is made up of two Pittsburgh PA 15217 that inspire fans and ultimately drive revenue and major divisions: foodservice design and foodservice P 412-268-8801 capture market share. management consulting. While each division oper- Contact Name: Priya Narasimhan ates independently, both services complement one priya@yinzcam.com another. Often, expertise in efficient and profitable http://www.yinzcam.com the AssoCIAtIon of luxury suIte operations may direct the design features of the YinzCam, Inc. is a privately-held company based dIreCtors equipment plans and facility layouts. Likewise, many in Pittsburgh, PA and is a spin-off from Carnegie 10017 McKelvey Rd. operational challenges are often solved by proper Mellon University. YinzCam’s products allow teams Cincinnati OH 45231 placement and use of innovative new equipment and to leverage their digital media assets to generate ad- P 513-674-0555 design. ditional revenue and drive additional online traffic to Contact Name: Bill Dorsey team sites, while providing their fans with new engag- bill@alsd.com ing in-game experiences on their own smartphones or http://www.alsd.com ChArIty pArtners, llC on displays in the suites. The company’s experiential The Association of Luxury Suite Directors was 75 Park Plaza, 4th Floor mobile and suite products let fans choose the live established in 1990 to provide teams and venues with Boston MA 02116 camera angles (Follow Cam, Bench Cam, Red-Zone accurate and timely information about the premium P 617-426-2822 Cam) they want to watch, create their own replays, seating market in stadiums and arenas across North Contact Name: Charles Veysey capture their moments in their personal digital game America. Our team is committed to organizing, sup- cveysey@charity-partners.com diary and much more. YinzCam was recognized by porting and developing a network for individuals to www.charity-partners.com NetworkWorld on their 2009 list of Top 10 Sports share information, ideas and values with one another Charity Partners is a free fundraising platform created Technologies to Love. in order to ensure profit and quality for all. We are to dramatically increase critically needed funding passionate about providing premium seat patrons to some of the world’s most admired charities and with superior service, state-of-the-art amenities and foundations. We have set a goal of generating $200 an overall exceptional experience. We aim to be the million a year by 2011 to enable our partner chari- ultimate voice and resource for individuals and orga- ties to spend more time executing their missions to nizations involved in the premium seat industry. serve and less time seeking the funding to do so. The company was founded by Jord Poster, one of the founding members of Priceline.com, who serves as BBB ArChIteCts & stAdIum our Chief Executive Officer. ConsultAnts InternAtIonAl 469 Seventh Avenue, Suite 900 New York NY 10018 P: 646-658-7410 Contact Name: Chris O’Reilly 68 | S E A T | FALL 2010 | www.alsd.com
  • 69.
    + SCI Sport &Entertainment Revenue Generating Architecture Architects of the MADISON SQUARE GARDEN TRANSFORMATION including All Premium Seating & Hospitality Products Contact: Chris O’Reilly at chris@sciarch.com Murray Beynon at murray@sciarch.com Tel: 646.658.7410 SCI Stadium Consultants International
  • 70.
    Alsd Buyers Guide2011 the ColonnAde Group enhancement studies, destination master planning, dlr Group 402 Office Park Dr, Suite 205 industry benchmarking, negotiation assistance and 6225 N. 24th St, Suite 250 Birmingham AL 35223 related services. Phoenix AZ 85016 P 205-320-1234 P 602-381-8580 Contact Name: Robyn Felton Contact Name: Jodi Powers robyn@colonnadegroup.com deloItte And touChe, llp jpowers@dlrgroup.com http://www.colonnadegroup.com 100 Kimball Dr. http://www.dlrgroup.com The Colonnade Group is a national leader in enter- Parsippany NJ 07054 DLR stands apart in their capacity to provide tainment and sports production. TCG provides turn- P 973-602-6000 national design experience. They stand apart in their key solutions for management as well as production http://www.deloitte.com multidiscipline offerings, uniting comprehensive of national sporting events. The Colonnade Group In the United States, Deloitte has 45,000 profession- in-house services for integrated design delivery. DLR has executed a variety of successful projects in major als with a single focus: serving our clients and helping stands apart in their work, with a growing portfolio indoor sporting venues in the context of athletic them solve their toughest problems. We work in four of projects that touches modern lives, and they stand departments and premium seating operations. key business areas — audit, financial advisory, tax apart in their unmitigated passion for design. and consulting — but our real strength comes from combining the talents of those groups to address ConsolIdAted prIntInG clients’ needs. Fortune and BusinessWeek consistently elIte rIsk serVICes 1712 East Main St. rank our firm among the best places to work, which 423 31st Street Van Buren AR 72956 is good news for our talent and our clients alike. Newport Beach CA 92663 P 800-542-1013 When the best people tackle the most compelling P 949-891-0133 Contact Name: Curtis Howells challenges, everyone wins. Contact Name: Kevin Kurtz curtishowells@teamcpi.com kkurtz@eliterisk.com http://www.consolidatedprinting.net www.eliterisk.com For over 35 years, Consolidated Printing Company dImensIonAl InnoVAtIons Elite Risk Services is an outsourcing partner to trust- has fused exceptional print quality with an insatiable 3421 Merriam Lane ed advisors, providing their affluent clientele with the commitment to environmental sustainability. With Overland Park KS 66203 expertise and resources to effectively manage complex full-service printing capabilities, state-of-the-art tech- P 913-744-2112 property and liability exposures. An uninsured or nology and a holistic system of unique green printing Contact Name: Justin Wood underinsured loss can devastate an otherwise sound practices, Consolidated not only delivers beautiful, jwood@dimin.com wealth management plan. Affluent people tend to be vivid materials but environmental peace of mind. http://www.dimin.com exceptionally busy and mistakenly view personal and At Dimensional Innovations we are designers, engi- commercial insurance as a commodity. Our services neers and fabricators collaborating under one roof. enable advisors to offer thorough risk management CrystAlteCh weB hostInG, InC. We design to make your business money. We deliver assessment for their clients, eliminating gaps and 1125 W. Pinnacle Peak Rd, Suite 103 value while still winning awards. We make you look costly overlaps. The end result is a well-constructed Phoenix AZ 85027 good. Our innovative team creates experiences that insurance portfolio that appropriately and effectively P 602-263-0300 make distinctive connections with our clients and insures their clients. Contact Name: Chandi Johnson your customers. Our sports industry experience http://www.crystaltech.com includes design and specialty fabrication of: Newtek Web Hosting began web hosting in 1997 • architectural build outs of sponsorship spaces exeCutIVe Jet mAnAGement and has since grown to become one of the largest • luxury suites 4556 E. Airport Rd. web hosts to specialize in Windows hosting solutions, • courtside clubs Cincinnati OH 45226 now providing reliable service to more than 100,000 • solid surface countertops P 513-979-6748 domains for customers located worldwide. What Contact Name: Kuky Salazar separates us from other hosting providers is our com- ksalazar@ejmjets.com mitment to offering every customer an unparalleled dIsney InstItute http://www.ejmjets.com level of service. Our team of highly knowledgeable, P.O. Box 10,000 Over 40 years ago, Executive Jet® pioneered and highly trained system administrators are available via Lake Buena Vista FL 32830 revolutionized the private aviation industry with the phone, email and live chat at any time, 24/7, each P 407-566-7824 concept of private jet charter and aircraft manage- and every day of the year. Contact Name: Scott Moore ment. Since then, we have been providing unparal- scott.moore@disney.com leled safety, security and seamless service to our http://www.disneyinstitute.com clients. As a NetJets company, we leverage the world’s Csl InternAtIonAl Disney Institute is the professional training division largest business aviation infrastructure and the finan- 5741 Legacy Dr, Suite 310 of The Walt Disney Company. Over the past 24 cial backing of Warren Buffett’s Berkshire Hathaway Plano TX 75024 years, we have hosted millions of business profession- company. The result is an exceptional experience that P 972-491-6900 als from over 45 countries and virtually every indus- empowers the world’s most discerning corporate and Contact Name: Bill Rhoda try. Over half of the Fortune 100 has participated leisure travelers. brhoda@cslintl.com in our world-renowned professional development http://www.cslintl.com workshops that showcase “the business behind the Conventions, Sports & Leisure International (CSL) magic” in the areas of: Leadership Excellence, People flexCon CompAny, InC. is a leading advisory and planning firm specializing Management, Quality Service, Brand Loyalty and One FLEXcon Industrial Park in providing consulting services to the convention, Inspiring Creativity. Spencer MA 01562 sport, entertainment and visitor industries. CSL was P 508-885-8200 established for the specific purpose of providing a Contact Name: Michael Chevalier source of focused research and expertise in these in- mchevalier@flexcon.com dustries. Services include new/expanded event facility http://www.suiteart.flexcon.com feasibility studies, organizational reviews/performance As brands shift their advertising focus and dollars 70 | S E A T | FALL 2010 | www.alsd.com
  • 71.
    PITTSBURGH PENGUINS DESIGN: POPULOUS & DIMENSIONAL INNOVATIONS CONSOL ENERGY CENTER 3421 merriam lane overland park, ks 66203 p: 913.384.3488 f: 913.384.1074 dimin.com Interaction+Experience Design . Branded Environments . Signage+Wayfinding Design . Engineering . Specialty Fabrication . Installation
  • 72.
    Alsd Buyers Guide2011 away from traditional media and shotgun marketing GIVex Will you build a family? Leave a legacy? Make your tactics, the suite becomes a powerful tool in targeted 366 Adelaide Street, Unit 400 mark on the world? The choices we make today have and personalized event marketing. SUITE-art™ will Toronto ON M5V 1R9 the power to change tomorrow - and the time for give your clients the opportunity to customize their Canada change is now. At Green Star Builders, we believe luxury box and activate their brand. SUITE-art™ is a P 416-350-9660 now is the time to start building a more positive new marketing tool for you to add value to your full Contact Name: Carol Due future. Green homes can be as energy-efficient and season, partial, and one game special event packages. carol@givex.com well built as they are beautiful. Businesses can reduce Once your clients see the value of this program, you http://www.givex.com overhead, increase revenue and enhance customer will have the opportunity to capture incremental Since 1999, Givex has assisted local independent loyalty. That’s why we integrate green building prac- revenue and profits. businesses to major global corporations implement tices, energy efficient products, the latest technology standard gift card and loyalty programs. Today, our and a passion for green building into every project technology empowers businesses to do so much we build. Let us show you how implementing green front row mArketInG serVICes more. We now boast a wide array of customizable building practices in commercial and new home 3601 South Broad Street tools that enable our clients to acquire new custom- construction will help you reap the rewards for many Philadelphia PA 19148 ers, build, maintain and expand their customer years to come. It’s an ECOVATION. And it’s time to P 215-389-9516 database, effectively communicate with customers get to work. Contact Name: Bob Snyder and finally understand and reward their most loyal rsnyder@frontrow-marketing.com customers. Givex’s innovations in these areas now http://www.frontrow-marketing.com power over 100,000 installations in 50 countries heery InternAtIonAl, InC. Front Row Marketing Services was formed in 1998 worldwide, fully supported by our global backbone. 999 Peachtree St. NE by highly-respected sports marketing expert Mr. Find out more at www.givex.com. Atlanta GA 30309 Richard Sherwood. Front Row is a division of public P 404-881-9880 assembly facility management firm, Global Spectrum, Contact Name: Michael Holleman and part of one of the world’s largest sports and GloBAl speCtrum mhollema@heery.com entertainment firms, Comcast-Spectacor. 3601 South Broad St. http://www.heery.com Philadelphia PA 19148 At Heery International, we bring an extraordinary P 215-389-9587 depth of talent, creativity and technical skills to full house entertAInment Contact Name: Todd Glickman facility and infrastructure projects. Founded in 1952, dAtABAse mArketInG tglickman@comcast-spectacor.com Heery has expanded in new and dramatic ways over 1503 S. State Street, #803 http://www.global-spectrum.com the past several years through acquisitions, new ser- Chicago IL 60605 Global Spectrum manages public assembly venues vices, new markets and new offices, redefining what it P 866-280-0637 that host a wide array of popular sports and enter- means to be responsive, resourceful and diverse. Contact Name: Ron Contorno tainment, trade shows, performing arts, and other ron@fillthehouse.com special events. But what really sets us apart from http://www.fillthehouse.com other companies are the vast resources we make hks, InC. PUT MORE BUTTS IN YOUR SEATS available to our clients. With facilities in the United 1919 McKinney Ave. Full House provides targeted sales leads for direct States, Canada, Southeast Asia and an ever-increasing Dallas TX 75201 marketing campaigns: direct mail, telemarketing international presence, we have an unprecedented P 214-969-5599 and business email. Over 600 sports teams, arenas/ rate of growth in the industry. This is due, in part, to Contact Name: Ralph Hawkins stadiums, colleges, race tracks, concert venues and our unique business model. rhawkins@hksinc.com entertainment organizations have used Full House to http://www.hksinc.com find new business and residential customers including For more than 65 years, we have nurtured a culture 27 MLB, 28 NBA, 23 NFL, 22 NHL and 9 MLS GloBe tICket & lABel that reveres both invention and customer focus. clubs. Full House’s mission has always been to help 1800 Green Leaf Today, we are among the top-three architectural firms sports and entertainment organizations put more Elk Grove Village IL 60007 nationwide, recognized for our award winning archi- butts in their seats. Full House provides sales leads P 800-523-5968 tectural, interior design and planning services. for premium seating, season ticket and group sales Contact Name: Phil Sorensen campaigns. The company also specializes in customer psorensen@globeticket.com analysis projects (Current Fan Profile Reports), http://www.globeticket.com hntB including a recent study that uncovered the types of Globe has over 140 years of ticket printing experi- 715 Kirk Dr. companies that lease suites, club seats and VIP club ence. We specialize in wristbands, reserve seats, roll Kansas City MO 64105 memberships. tickets, labels and tags, fan fold tickets, badges and P 816-472-1201 credentials, raffle tickets, redemption tickets, ultimate Contact Name: Gerardo Prado tickets, security features and ticket equipment for gprado@hntb.com GAme fACe, InC. transit, entertainment and sports. Committed to http://www.hntb.com P.O. Box 3246 quality, accuracy, dependability and excellence in For nearly a century, HNTB has exceeded client Tualatin OR 97062 customer service! expectations in the delivery of infrastructure. With P 503-692-8855 client relationships spanning decades, we understand Contact Name: Rob Cornilles infrastructure life cycles and have the perspec- http://www.gamefacesportsjobs.com Green stAr BuIlders tive to solve technical challenges with clarity and Game Face is an international training and career 1314 West McDermott Dr. imagination. We see and help address far-reaching placement company specializing in sports market- Allen TX 75013 issues of financing, legislation, design, construction, ing. Whether you want to break into the industry, P 972-996-4747 community outreach and ongoing operations. As advance your sports marketing career or improve Contact Name: Brett Relander employee-owners committed to the highest levels of your staff’s sales success, we’re what you need — an brett@livegreenstar.com performance, we enable clients to achieve their goals experienced coach who knows the game from every http://www.livegreenstar.com and inspiring visions. angle. What are your dreams for your life here on Earth? 72 | S E A T | FALL 2010 | www.alsd.com
  • 73.
    I WAS THERE AT THE GAME UptixTM is the trademark of Givex USA Corporation. All rights reserved. “[Uptix] not only drives concession sales, but also helped us mark a special day this summer, the retiring of Whitey Herzog's number, 24. The fans loved it when we loaded money onto every ticket in section 240 and whenever a Cardinals pitcher got a strikeout. In fact, we got such great response from the fans that we’re going to expand the service next season.” - ROB FASOLDT, DIRECTOR, TICKET SERVICES ST LOUIS CARDINALS • UPTIX STORED VALUE TICKETS • ADD VALUE TO TICKETS FOR SPECIFIC SECTIONS/ROWS/SEATS/TIMES • INSTANT-WIN SWEEPSTAKES • GUESTS CAN ADD VALUE • SPONSORS CAN ADD VALUE Contact Givex at +1877 478 7733 or www.givex.com to find out more.
  • 74.
    Alsd Buyers Guide2011 I6 community service has made JWU a recognized mItel 73 Industrial Blvd. leader in career education. 7300 W. Boston Kearneysville WV 25430 Chandler AZ 85226 P 888-664-1616 P 480-961-9000 Contact Name: John Myatt k&k InsurAnCe Contact Name: Lenworth Gordan john@i6tix.com P.O. Box 2338 http://www.mitel.com http://www.i6tix.com Fort Wayne IN 46801 Mitel is a leading provider of communications Founded in 2007, i6 is focused on using the latest P 866-554-4636 solutions for a range of organizations – from the advances in digital technology to offer you an innova- Contact Name: Jason Brown very small, single site businesses to the multi-site, tive way to add value to your fans and sponsors. The jason_brown@kandkinsurance.com large enterprises. We offer customers a broad choice i6 technology is called lentography – the digital im- http://www.kandkinsurance.com of solutions, from basic business communications printing of a micro-lens substrate with variable data, Insuring the world’s fun® is our focus. For over 50 to sophisticated unified communications, from graphics and animated effects. Our team includes years, K&K Insurance has been recognized as the pre-packaged to tailored applications, and from an cutting edge software engineers as well as world-class leading provider of sports, leisure and entertainment outright capital purchase to a managed service. graphic designers. We transform your ticket from an insurance products. As one of the largest managing ordinary entry token into highly collectible, relevant general underwriters in the United States, we perform memorabilia that your fans and sponsors will love a variety of traditional insurance company functions nBBJ sports And entertAInment and appreciate! on behalf of the insurance companies we represent, 2 Rector St, 25th Floor allowing us to provide exceptional service in: program New York NY 10006 development, sales & marketing, underwriting, P 212-924-9000 ImG policy issuance & administration, loss control and Contact Name: Jane Ayers 767 5th Avenue claims. newyork_office@nbbj.com New York NY 10153 http://www.nbbj.com P 212-489-8300 NBBJ provides services in architecture, interiors, Contact Name: Lee Stacey leArfIeld sports planning and urban design, branding, consulting, lee.stacey@imgworld.com 2400 Dallas Parkway, Suite 500 landscape design and lighting. The firm is involved in http://www.imgworld.com Plano TX 75093 multiple markets and building types including: civic, IMG is the world’s premier and most diversified P 469-241-9191 corporate, commercial, healthcare, higher education, sports, entertainment and media company. We Contact Name: Beau Stephens science, sports and transportation. partner with the world’s leading marketers and media bstephens@learfield.com networks to help them grow their businesses through http://www.learfieldsports.com our event properties, media production and distribu- Learfield Sports, the preeminent leader in the world ohIo unIVersIty tion, talent brands, sponsorship consulting, brand of collegiate sports marketing, boasts a rich history Sports Administration and Facility Management licensing, sponsorship sales and other services. dating back to 1975 as the University of Missouri’s Program radio rights holder. Now, 35 years later, Mizzou not Grover Center, E118 only remains the company’s flagship but a valued Athens OH 45701 Isp sports member of what has become a powerhouse portfolio, P 740-593-4666 540 North Trade St. comprising more than 50 collegiate institutions, con- Contact Name: Jim Kahler Winston-Salem NC 27101 ferences and associations representative of 31 states kahler@ohio.edu P 336-831-0700 across the country. http://www.sportsad.ohio.edu Contact Name: Stacy Hall Ohio University became a pioneer in the field of http://www.ispsports.com sports administration by establishing the first special- Founded in 1992 in Winston-Salem, N.C., ISP, luxury AttAChé ized academic sports program in the country. Since America’s Home for College Sports, has enjoyed 118 E. 25th St, 8th Floor its inception in 1966, the program has been recog- tremendous growth within the intercollegiate athlet- New York NY 10010 nized as a premier professional training program for ics marketplace. The ISP family of leading NCAA P 212-358-0200 candidates seeking careers in the sport industry. members now touches every state in the Southeast Contact Name: Erika Borden while extending across the Mid-Atlantic into the erika@luxuryattache.com Northeast, Midwest and West Coast corridors as well. http://www.luxuryattache.com pArAmount tICket While the ISP corporate headquarters remains in its Luxury Attaché is a lifestyle management and con- 3543 Richards Run hometown, the company operates nearly 60 other cierge firm that proactively engages clients to deliver Powhatan VA 23139 regional offices and counts over 300 employees on its personalized service, access and convenience. LA has P 804-598-9107 energetic team. a 12-year proven track record with sports franchises, Contact Name: John Watlington stadiums/arenas, residential & commercial develop- john@ptx.cc ers, Fortune 500 companies, financial institutions http://www.paramounttickets.com Johnson & wAles unIVersIty and hotels. LA’s unique, personalized and dedicated In the past few years, the luxury suite and premium Hospitality College, Center for Sports concierge program has been instrumental in helping seat business has undergone dramatic changes. 7150 Montview Blvd. clients of all types to differentiate their portfolio, Brand, Bond and Benefit symbolize the future of Denver CO 80220 optimize marketing and sales efforts and enhance premium seat and luxury suite marketing by building 303-256-9351 business objectives and earnings. LA’s concierges a stronger relationship between Club, Client and Contact Name: Stephen Pyle seamlessly field and fill requests from the most sought Guest. Paramount Ticket is the foremost digital print spyle@jwu.edu after restaurant reservations, to in-demand tickets ticket provider in North America and our Branded http://www.jwu.edu globally, gift ideas, event planning, transportation, Tickets© and Variable Sponsor back ads offer you a At Johnson & Wales University, we prepare you for travel itineraries, spas, golf tee-times, private aviation level of personalization that today’s premium seat and success - both personal and professional. Since 1914, and more. luxury suite clients really appreciate. our unique approach of combining academics and Premium Quality, Astonishingly Affordable. practical skills with relevant work experiences and 74 | S E A T | FALL 2010 | www.alsd.com
  • 75.
    Are you leaving something behind? Realizethe full revenue, marketing and sponsorship potential of your printed tickets with Branded Tickets© and Variable Sponsorship back ads from Paramount Ticket. These full color personalization services allow your Suite, Club, Premium Seating and Corporate Clients to customize their tickets by integrating their own logos into your overall ticket design. Your clients can even sponsor the backs of their own tickets to create a truly unique marketing powerhouse, all within your basic ticket design. It’s a great way to amplify the entire “major league” experience for your clients and guests. And best of all, these services are included in our basic pricing and likely for less than you are pay- ing now. Follow your sales and marketing instincts. Don’t leave sales and sponsorship revenue behind. Nurture the relationship: Club, Client and Guest with Branded Tickets© from Paramount Ticket. Branded Tickets© and Variable Sponsorship from Paramount Ticket SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 101 G 10 101 G 10 101 G 10 101 G 10 101 G 10 101 GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 122 D 9 122 D 9 122 D 9 122 D 9 122 D 9 122 GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 BIND GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT Book-1026 121 F 2 121 F 2 121 F 2 121 F 2 121 F 2 121 GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 BIND GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 PRICEFriday, Oct. 15, 2010 AND INCLUDES $2.00 SURCHARGE PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT Book-1149 113 F 1 113 F 1 113 F 1 113 F 1 113 F 1 113 GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 BIND GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 7:15 PM 7:15 PM 7:30 PM 7:15 PM 10% ADMISSION TAXPMBALANCE. 7:30 ON 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT Book-1128 111 K 2 111 K 2 111 K 2 111 K 2 111 K 2 111 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 BIND 101 G 10 101 G 10 101 G 10 101 G 10 101 G 10 GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 PRICEFriday, Oct. 15, 2010 AND INCLUDES $2.00 SURCHARGE PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT AAAAFFAEBBAEEFABAAFAFAAFBEAABEBEEA AAAAFFAEFABABAFEAFBAEAABAEFFFAAAEA AABAEBEFAAEBFAEBABEEABEBBAEFEABAEA AAEFBAAAAAFFAAAFFBEBEAEABFAAFAAFEA AAAAFFAABEBEABAFEFAABEFAEBAEABBEEA Book-1093 111 G 11 111 G 11 111 G 11 111 G 11 111 G 11 111 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 001639999649 003905837233 488158611638 367777958022 004979185810 GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 BIND 122 D 9 122 D 9 122 D 9 122 D 9 122 D 9 GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT AAAEBAFAEBAFABEFAFBAEABAFEABEABEEA AAABAEFEAEBBBAFAEFAFAAFABAEAAFEBEA AAEABEBAFAEBBEAAFBAEFAEBAAFEFABAEA AAAEFBAFABEAAAEBFBAAFEEBAFAAEEBBEA AAAEBAFEAEBBEBAEBEBFAAAFABEBEBEAEA Book-1088 122 E 10 122 E 10 122 E 10 122 E 10 122 E 10 122 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 242409830528 725745551504 849221081239 608547788967 245782562995 GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 BIND 121 F 2 121 F 2 121 F 2 121 F 2 121 F 2 GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. AABAEBEAAEBFBEAFABEFAAEBFAAFAABEEA AAEABEBFEBAAEABFAFFAAAEFAABABEEBEA AAABAEFBEFAAEEABBBEEBABEEABBEFAAEA AAEABEBAFFAAFAEBAABEAFEFABABBAEEEA AAABAEFEBBEAEBAFAEBFAABAEBEABEBEEA Book-1077 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 484798655618 843580333202 726537686165 846658423973 728689564849 BIND 113 F 1 113 F 1 113 F 1 113 F 1 113 F 1 TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM AABAEBEEEABBBAEAFAFEBAEABBEFAAAFEA AAEABEBAEBAFEBAFAFAAEBBAEAFBFEAAEA AABAEBEAABFEABBEEBAEBEBEAAFAFBEAEA AAAEFBAABAEFEEBBAAAAFFAAFAFEFBAAEA AAAEBAFEAAFBEABBEEBABEBFAAEAAFEBEA Book-1158 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 483741691011 842489814163 487076482196 607230774436 248710192304 BIND 111 K 2 111 K 2 111 K 2 111 K 2 111 K 2 TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM AAAAFFABAEFAEEBABABBEEEFABAEFBAAEA AAAEBAFEFBAAFAABEABBEEEBABEAAFEBEA AAAEFBAAEAFBEBEBAFAAEBAEABFBEAEBEA AAAAFFAFBAEAABEAFBEBEAEEBBABEBEAEA AAEFBAAAABFEBEAFAAEEBBEABEBEBABEEA SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 000834763936 243618761904 609759812791 008342953095 367098678419 111 G 11 111 G 11 111 G 11 111 G 11 111 G 11 AAAEFBAAAFBEABEFAEBBAEAABFEEBAAFEA AAEABEBAEBAFBEAFAEBABEABBEEEABEBEA AAABAEFABBEEBBEEAAAFEBAEBAFFBAEAEA AAAEFBAABAEFAFAAFFEABAFAAFAAEEBBEA AAEBAAFEABEBEBEBAABEBEEABAFABAFEEA SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 604009167012 842498197684 727603042483 607222388867 128459491479 122 E 10 122 E 10 122 E 10 122 E 10 122 E 10 AAEBAAFABEAFBEAFAAFABEAEFABBAEBEEA AAABAEFFEBAABEAFAFBAAEAAFAFEBBAEEA AAEFBAAAEFBAEEABBEBABEEBEBAAEABFEA AAAAFFAFAEABAAFEBBEBEAAAFEBEFABAEA AABAEBEEABEBBAEBEBEABEEAABFABAFEEA 124298296448 723598134416 366037195927 005104950439 488448281779 PARAMOUNT TICKET WHEATLAND, PENNSYLVANIA High Impact, Premium Quality, Astonishingly Affordable John Watlington john@ptx.cc 804.598.9107 www.ptx.cc 30 Mill Street Wheatland, Pa. 16161 Toll Free: 800.941.1070 Fax: 724.346.1073
  • 76.
    Alsd Buyers Guide2011 pArtners By desIGn customer interest. This allows you to generate more smG 9 Main St. Suite 2D, P.O. Box 473 revenue while reclaiming control of the fan experi- 701 Market Street Manchaug MA 01526-0473 ence, reinforcing your brand identity and providing Philadelphia PA 19106 P 508-476-2140 fans with fair transparent pricing. P 215-592-4100 Contact Name: Andrew Connors Contact Name: Wes Westley andy@partnersbydesignllc.com http://www.smgworld.com http://www.partnersbydesignllc.com quInt eVents SMG’s clients benefit from the company’s depth of Partners by Design provides comprehensive turnkey 5425 Peachtree Parkway resources and its unparalleled expertise, leadership food service design, fabrication and implementa- Norcross GA 30092 and creative problem-solving. Our successful growth tion for the sports, entertainment and hospitality P 770-864-5159 has been built on the many partnerships, relation- industries. Partners by Design’s comprehensive and Contact Name: Brian Learst ships and resources we have developed with our interdisciplinary approach – from cost estimating blears@quintevents.com clients — both municipal and private. This unique to ideation to fabrication – shape the design of food http://www.quintevents.com combination of resources, relationships and expertise service and consumer environments at all levels, Whether you are a small business looking to reward has allowed SMG to define and refine the industry resulting in eye-catching designs that function above and recognize important people or a Fortune 500 throughout its history. Our ownership and team of expectation. company looking to “make a splash” with events and dedicated corporate support personnel make us unri- sponsorship, Quint is here. Every client is a primary valled in the field of private facility management. focus with managing partner assignment to ensure populous flawless execution in design and delivery. 300 Wyandotte St, Suite 300 sports fACIlItIes mArketInG Kansas City MO 64105 Group P 816-221-1500 str mArketplACe 921 Huron Rd, Suite 200 Contact Name: Kris Swords 3120 Southwest Freeway, Suite 615 Cleveland OH 44115 kris.swords@populous.com Houston TX 77098 P 216-696-7364 http://www.populous.com P 713-962-6795 Contact Name: Harry Howell II Populous is one of the world’s leading design firms. Contact Name: Preston Hill hhowell@sfmgcleveland.com Their focus is the creation of exceptional gathering preston@strmarketplace.com http://www.sfmgcleveland.com spaces from stadiums and arenas to convention cen- http://www.strmarketplace.com Sports Facilities Marketing Group (SFMG), based ters and amphitheaters. Populous has been involved STR Marketplace partners with sports teams and in Cleveland, OH, is an experienced leader in the in recent projects like the new Yankee Stadium in venues in North America and Europe to build and rapidly evolving world of venue development and New York, the Olympic Stadium for the London operate team-branded websites where season ticket marketing. SFMG has successfully managed some 2012 Olympics, Nanjing Sports Park in China and holders can sell and permanently transfer the right to of the largest and most ambitious sports marketing Suncorp Stadium in Australia. renew their season ticket location to interested buy- campaigns over the past decade. ers. A partnership with STR Marketplace generates revenue for the sports team or venue, increases season prICewAterhouseCoopers, InC. ticket renewals and provides a valuable service to cur- sports lInk, InC. 4221 West Boy Scout Blvd, Suite 200 rent and prospective season ticket holders. 24060 W. 121st Street Tampa FL 33607 Olathe KS 66061 P 813-218-2917 P 1-888-727-7332 Contact Name: Adam Jones sInk ComBs dethlefs http://www.sportslinkinc.com adam.w.jones@us.pwc.com 475 Lincoln St, Suite 100 Building business relationships becomes more effec- http://www.pwc.com Denver CO 80203 tive when you create the perfect setting. Choosing PricewaterhouseCoopers (PwC) is well placed to help P 303-308-0200 the right event management partner makes your you meet the challenges and opportunities of the Contact Name: Don Dethlefs sports destination marketing effortless. Sports Link US marketplace. We offer the perspective of a global marketing@sinkcombs.com eliminates the time consuming process of event plan- organization combined with detailed knowledge of http://www.sinkcombs.com ning management by providing customized, turn-key local, state and US national issues. Formed in 1998 Sink Combs Dethlefs was founded in Denver, event management services. Long before the event, from a merger between Price Waterhouse and Coo- Colorado in 1962 and has a long standing reputation we work hand-in-hand with you to build the ideal pers & Lybrand, PwC has a history in client services for quality building design. The firm has contributed event package, to suite both your business objectives that dates back to the nineteenth century. Each its expertise to numerous facilities within the United and your budget. On site, our event management accounting practice originated in London during the States and around the globe. Sink Combs Dethlefs team handles every detail, allowing you to focus on mid-1800s. works hand-in-hand with representatives from building lasting relationships with your event guests. municipalities, private developers, government agen- cies, educational and other institutional client teams qCue to create designs that meet the specific needs of the 3925 West Braker Lane owners and users. Creativity, cost effectiveness, in- Austin TX 78759 novation, efficiency and excellence have characterized P 512-853-9462 the process and the designs of Sink Combs Dethlefs http://www.qcue.net for more than four decades. Qcue is the world’s only dynamic pricing engine for live entertainment events. Using a scientific approach to pricing, Qcue combines computational analysis and external data sources to allow organiza- tions to adjust pricing multiple times per day. Qcue’s algorithms offer a bi-directional pricing solution that moves prices up and down to reflect changing 76 | S E A T | FALL 2010 | www.alsd.com
  • 78.
    Alsd Buyers Guide2011 stuBhuB tICkets.Com weldon, wIllIAm & lICk, InC. 55 2nd St, Suite 300 555 Anton Blvd P.O. Box 168 San Francisco CA 94105 Costa Mesa CA 92626 Ft. Smith AR 72902 P 415-222-8400 P 714-327-5400 P 800-242-4995 Contact Name: Marketing Director Contact Name: Scott Sloyer Contact Name: Steve Lloyd customerservice@stubhub.com ssloyer@tickets.com sales@wwlinc.com http://www.stubhub.com http://www.tickets.com http://www.wwlinc.com StubHub is the world’s largest ticket marketplace, Tickets.com is a privately held subsidiary of MLB YOUR FANS, YOUR BRAND, YOUR MONEY. enabling fans to buy and sell tickets to tens of Advanced Media, LP, the interactive media and WW&L produces the only item every person has in thousands of sports, concerts, theater and other live Internet division of Major League Baseball. First common in your suites, their tickets. We offer the entertainment events. incorporated in 1995 and later rebranded as Tickets. range of solutions from wrist bands, lanyard tickets com in 2001, the company was initially a merger of and RFID cards to recycled paper. Our FSC, SFI nine ticketing firms. After MLB Advanced Media and Best Workplace in America certifications let your tICketos, InC. acquired Tickets.com in 2005 and installed a new suite holders know you are dealing with an ethical 11150 Santa Monica Boulevard, Suite 500 executive management team, the company has seen supplier. Los Angeles, CA 90025 three consecutive years of growth. P 310-481-3489 Contact Name: John Wallace worldwIde tICketCrAft sales@ticketos.com trACer ImAGInG, llC 3606 Quantum Blvd. www.ticketos.com 18 Glenn St. Boynton Beach FL 33426 TicketOS is the premier global ticket management White Plains NY 10603 P 954-426-5754 tool, delivering the broadest ticket content through P 914-949-3958 Contact Name: Marketing Director an innovative and easy-to-use Web-based interface. Contact Name: Steven Spiro tim@wwticket.com TicketOS gives corporations total control of their sspiro@tracer1.com http://www.worldwideticketcraft.com ticket program, by delivering purchasing options, http://www.tracer1.com Headquartered in Boynton Beach, Florida, World- policy enforcement, robust global capabilities and With a focus on personalized service, our talented wide Ticketcraft is a customer-focused, service-driven increased visibility through real-time reporting. With team of editors, designers and production special- leader in the ticket design and printing business. the convenience of having the most ticket options in ists help clients bring their visions to life. From key Since opening our doors in 1999, we’ve served one tool, it’s no question why leading companies have chains to billboards, Tracer ensures that the job is regional, national and international customers of all chosen TicketOS for their ticket needs. done right from pre-press design to finished product. sizes and industries. Founded in New York, Tracer has since expanded its manufacturing operations to Los Angeles and Chi- tICketmAster cago. With both photographic and offset lenticular 4530 Walney Rd, Suite 100 print facilities, we are one of the largest consumers Chantilly VA 20151 of lenticular lenses in the United States. This buying Need help looking for a specific product or company? P 703-378-2200 power results in lower prices to our clients. Contact Name: Dave Scarborough daves@ticketmaster.com Write to Ryan at ryan@alsd.com, or connect with him on http://www.ticketmaster.com turnkey sports LinkedIn at www.linkedin.com/in/ryanmirabedini and fol- Ticketmaster is one of the world’s largest e-commerce And entertAInment and ticketing sites online, operating in 18 global 9 Tanner St, Suite 8 low him on Twitter at www.twitter.com/Ryan_ALSD . markets and with 19 worldwide call centers. Ticket- Haddonfield NJ 08033 master has been connecting fans to live entertainment P 856-685-1450 since 1976, and is a Live Nation Entertainment, Inc. Contact Name: Haynes Hendrickson   company (NYSE: LYV). hayneshendrickson@turnkeyse.com All Alsd Buyers Guide mAteriAls http://www.turnkeyse.com cAn Also Be Found online At Turnkey Intelligence helps properties and spon- WWW.Alsd.com/BG. tICketnetwork sors develop key audience and marketplace insights 137 Bolton Road quickly and cost-effectively. Turnkey Intelligence’s Vernon CT 06066 products are by far the largest collectors of custom P 888-870-3400 fan data in the industry. In addition, relationships Contact Name: Brian Satran with Acxiom-Direct and Greenfield Online provide brians@ticketnetwork.com clients with a broad range of powerful market intelli- http://www.ticketnetwork.com gence tools including direct marketing and consumer TicketNetwork has been ranked by Inc. Magazine panel solutions. and the global firms Deloitte and Ernst & Young as one of the fastest growing organizations. We pride ourselves on this fantastic growth and thank our loyal customers for recognizing the effort that we have put forth to deliver low prices, guaranteed ticket delivery and outstanding customer service. 78 | S E A T | FALL 2010 | www.alsd.com
  • 80.
    coming ATTrAcTionS ALsD socIAL MeDIA Connect with the ALSD on LinkedIn: Association of Luxury Suite Directors Group Page: www.linkedin.com/groups?about=&gid=918457 Bill Dorsey: T www.linkedin.com/pub/bill-dorsey/5/332/201 Secret City: The winter issue of is the season to be jolly. There is no time dur- SEAT shines light on America’s ing the year more active in the wide world of Amanda Verhoff: unknown major league market. www.linkedin.com/in/amandakuntzverhoff sports than right now. The NFL playoff races are heating up. The NHL and NBA seasons are approaching mid-season form. The MLS Cup was Jennifer Ark: just awarded. College football is set to go bowling. The www.linkedin.com/pub/jennifer-ark/6/44b/1b5 MLB Hot Stove is warming. I could go on and on. It’s easy to get distracted by all that activity going on. So re- Pat McCaffrey: member to take time to be gracious for the abundance www.linkedin.com/pub/pat-mccaffrey/9/27b/54b in our world, to be selfless and to pledge to thanksgiv- ing this holiday season. Jared Frank: Here’s a small gift from SEAT: a sneak peak at the www.linkedin.com/in/jaredfrank projects we’re working on for the next issue. Dene Shiels: In the next Issue of seAt: www.linkedin.com/pub/dene-shiels/10/b97/b8 • Collective Bargaining: Ryan Mirabedini: What Does It Mean for You? www.linkedin.com/in/ryanmirabedini • Personalizing the Premium Experience • 21st Annual ALSD Conference Program Takes Shape • NHL Suite Prices: Where Does Your Team Fall in Line? Follow the ALSD on Twitter: PLus: Jared Frank: ALSD Member Highlight Features: www.twitter.com/SEAT_Editor Brian Byrnes, Senior Vice President, Sales and Mar- keting, Oklahoma City Thunder Ryan Mirabedini: We have been hearing the whispers from Oklahoma www.twitter.com/Ryan_ALSD City for a couple years now. Those whispers have grown to a volume we cannot ignore anymore. Take a road trip with SEAT to OKC and meet rising star Brian Byrnes as well as learn how this hidden jewel Become an Association of Luxury Suite Directors fan on Facebook: of the heartland went from livestock market to ma- jor league sports city. Association of Luxury Suite Directors Group Page: www.facebook.com/pages/Association-of-Luxury-Suite-Direc- tors/112032714717 80 | S E A T | FALL 2010 | www.alsd.com
  • 81.
    Omnivex software isused at the Vancouver Convention Centre to manage over 170 screens. Omnivex software is used at the Portland Trail Blazer’s Rose Garden Arena to manage over 250 screens. Omnivex digital signage software is used in stadiums around the world for: • Scoreboards • Luxury suites • Menuboards • Video walls • Retail signage • Wayfinding • Live game streaming • Sponsor advertising • And more… Schedule Deploy Preview Design To learn how Omnivex can help you achieve your goals, visit our website or contact us today! www.omnivex.com | info@omnivex.com © 2010 Omnivex Corporation. All rights reserved. Omnivex is registered trademarks of Omnivex Corporation.
  • 82.
    PreMIuM seAt sourcebook 2010-2011 theALsD’s reference MAnuAL It’s WhAt You neeD to knoW to be In the knoW Updated Annually ALSD Non-Member Price: $150 What’s included? Suite Director Contact Information Interested? Venue Occupancy Contact: # of Suites/Club Seats Ryan Mirabedini Price and Lease Terms of Suites/Club Seats 513.674.0555 Staffing Numbers ryan@alsd.com F&B Companies www.alsd.com/content/premium-seat- Architects sourcebook-2010-2011 Much More...
  • 83.
    Stand out from the crowd We’re ALSD certi ed, come nd out why. Perlick is the rst and only to earn this prestigous certi cation, and we’re excited to show you what makes us better than the rest. Don’t take our word for it, call or email us today to take one of our high-perfomance units for a test drive. See how Perlick can add a touch of luxury to your suites today. Perlick’s 24” Signature Series Refrigerators boast Industry Exclusive full-extension pullout adjustable shelves, and are rated for both food and beverage storage. testdrive@perlick.com www.Perlick.com 800.558.5592