The corporate ticket marketplace has changed dramatically over the past 20+ years. Where individual fans once sat in the cheap seats, corporations now own premium seats like suites and club seats. These premium seats generate 40-50% of total ticket revenue for teams. Corporate fans view their tickets as business assets rather than for personal enjoyment of games. They track usage and ROI. However, occupancy rates and lease lengths have decreased as teams have raised prices. Teams now focus more on the fan experience through amenities and technology to attract corporate fans willing to pay high prices.
The Mezzanine Group: Strategic And Tactical Planning For Professional Associa...Milena (Nazaruk) Doroszuk
This document outlines the importance of strategic and tactical planning for professional associations and not-for-profit organizations. It discusses how strategic planning is a key activity that organizations should undertake periodically. However, organizations often struggle to realize the value of strategic planning if they do not take a systematic approach. This document provides guidance on how to undertake strategic and tactical planning processes to maximize benefits and avoid pitfalls. It covers topics such as when to begin planning, questions to consider, who to involve, research needed, developing strategies, and managing the process.
Emobitise is an innovative Internet technology company that creates new ways to communicate and transact online using their unique approach combining innovation, technology, and quality. Their tool Briddle replaces traditional captchas and helps increase brand recognition, awareness, positioning, and recall for users by engaging them with ads in an enjoyable way. Briddle displays brand ads that users must engage with before continuing, generating impressions and opportunities for users to interact with the brands. This process increases advertising revenue for publishers by up to 80% while providing a more positive user experience than traditional ads or captchas.
Podcasting can enhance learning by catering to different learning styles like audio, visual, and kinesthetic. Podcasts allow students to learn at their own pace through repetition without writing. They are student friendly as students can multitask while listening. Podcasts make information more accessible through the use of color, images, and spelling out key terms. They provide ideas for classroom recordings, developing audio textbooks, and having students create revision resources and YouTube clips. Creating podcasts requires audio recording software and a computer with microphone. Video podcasts also require pictures, videos, and software to synchronize audio and visuals. The document discusses offering sociology podcasts through the BSA Teaching Group on various textbook topics and social theories.
This document provides an overview of new performance and scalability improvements in Java Standard Edition 6, including runtime optimizations like biased locking and lock coarsening, garbage collection enhancements like parallel compaction, and compiler optimizations. It discusses these changes and provides references for more detailed information.
University of Sydney, Master Of Management Case Study - Danielle WarbyDanielle Warby
The document provides an overview and marketing plan for a new Master of Management degree program at the University of Sydney's Faculty of Economics and Business. Key points:
- The program is a 12-month full-time degree developed in consultation with large companies and European business schools, with an emphasis on small class sizes, corporate engagement, and networking.
- The marketing plan's objectives were to raise awareness of the program and generate interest among prospective students, especially Generation Y, through online and social media campaigns.
- The campaigns included search engine optimization, websites, videos, Facebook ads and events, and email marketing.
- The results included the program website ranking #1 on Google searches, nearly 10,000
The document provides an overview of "The Mindfood Chef", which aims to inspire smiles by supporting individuals and organizations. It helps individuals learn who they are and want to be through developing success maps. It helps organizations refine their outlook, thinking, processes, responsibility centers and human capital. Products include parenting aids, programs for students and personal development, and organizational solutions focused on vision, structure, planning, supervision and inspiration. The goal is to facilitate learning, development and evolution.
10 most expensive video games of all time www.gamebasin.comGameBasin.com
The document discusses the 10 most expensive video games ever produced according to industry analysts. It details how the costs of AAA game development have risen drastically over the years, with modern blockbuster franchises like Grand Theft Auto IV and Red Dead Redemption costing upwards of $100 million to produce due to their large scope and Hollywood-level production values. The most notable examples are Final Fantasy VII, which had a $145 million total budget when including its $100 million marketing campaign aimed at breaking into the Western market, and Disney Infinity, on which Disney spent over $100 million to compete with the lucrative Skylanders franchise.
The Mezzanine Group: Strategic And Tactical Planning For Professional Associa...Milena (Nazaruk) Doroszuk
This document outlines the importance of strategic and tactical planning for professional associations and not-for-profit organizations. It discusses how strategic planning is a key activity that organizations should undertake periodically. However, organizations often struggle to realize the value of strategic planning if they do not take a systematic approach. This document provides guidance on how to undertake strategic and tactical planning processes to maximize benefits and avoid pitfalls. It covers topics such as when to begin planning, questions to consider, who to involve, research needed, developing strategies, and managing the process.
Emobitise is an innovative Internet technology company that creates new ways to communicate and transact online using their unique approach combining innovation, technology, and quality. Their tool Briddle replaces traditional captchas and helps increase brand recognition, awareness, positioning, and recall for users by engaging them with ads in an enjoyable way. Briddle displays brand ads that users must engage with before continuing, generating impressions and opportunities for users to interact with the brands. This process increases advertising revenue for publishers by up to 80% while providing a more positive user experience than traditional ads or captchas.
Podcasting can enhance learning by catering to different learning styles like audio, visual, and kinesthetic. Podcasts allow students to learn at their own pace through repetition without writing. They are student friendly as students can multitask while listening. Podcasts make information more accessible through the use of color, images, and spelling out key terms. They provide ideas for classroom recordings, developing audio textbooks, and having students create revision resources and YouTube clips. Creating podcasts requires audio recording software and a computer with microphone. Video podcasts also require pictures, videos, and software to synchronize audio and visuals. The document discusses offering sociology podcasts through the BSA Teaching Group on various textbook topics and social theories.
This document provides an overview of new performance and scalability improvements in Java Standard Edition 6, including runtime optimizations like biased locking and lock coarsening, garbage collection enhancements like parallel compaction, and compiler optimizations. It discusses these changes and provides references for more detailed information.
University of Sydney, Master Of Management Case Study - Danielle WarbyDanielle Warby
The document provides an overview and marketing plan for a new Master of Management degree program at the University of Sydney's Faculty of Economics and Business. Key points:
- The program is a 12-month full-time degree developed in consultation with large companies and European business schools, with an emphasis on small class sizes, corporate engagement, and networking.
- The marketing plan's objectives were to raise awareness of the program and generate interest among prospective students, especially Generation Y, through online and social media campaigns.
- The campaigns included search engine optimization, websites, videos, Facebook ads and events, and email marketing.
- The results included the program website ranking #1 on Google searches, nearly 10,000
The document provides an overview of "The Mindfood Chef", which aims to inspire smiles by supporting individuals and organizations. It helps individuals learn who they are and want to be through developing success maps. It helps organizations refine their outlook, thinking, processes, responsibility centers and human capital. Products include parenting aids, programs for students and personal development, and organizational solutions focused on vision, structure, planning, supervision and inspiration. The goal is to facilitate learning, development and evolution.
10 most expensive video games of all time www.gamebasin.comGameBasin.com
The document discusses the 10 most expensive video games ever produced according to industry analysts. It details how the costs of AAA game development have risen drastically over the years, with modern blockbuster franchises like Grand Theft Auto IV and Red Dead Redemption costing upwards of $100 million to produce due to their large scope and Hollywood-level production values. The most notable examples are Final Fantasy VII, which had a $145 million total budget when including its $100 million marketing campaign aimed at breaking into the Western market, and Disney Infinity, on which Disney spent over $100 million to compete with the lucrative Skylanders franchise.
This document is a letter from the CEO of GameStop to shareholders summarizing the company's performance in 2003. Some key points:
1. GameStop had a very successful year in 2003 with record sales, profits, and earnings per share.
2. The company opened 300 new stores in 2003 and plans to open 300-330 new stores in 2004 to take advantage of expanding opportunities.
3. GameStop's operating margin of 6.8% is the best of any specialty store competitor, reflecting continued efforts to refine operations.
4. Both GameStop.com and Game Informer magazine also had very successful years with robust growth.
This document is GameStop's annual report (Form 10-K) filed with the SEC for the fiscal year ended January 31, 2004. The summary provides an overview of GameStop's business operations, financial performance, and disclosures. In fiscal year 2003, GameStop achieved record sales, profits, and earnings per share. GameStop opened 300 new stores in 2003 and forecast opening between 300-330 new stores in 2004. GameStop's operating margin of 6.8% was the best among specialty video game retailers. The annual report includes audited financial statements, descriptions of business operations, and disclosures on controls and procedures.
Football clubs and businesses have various ways of generating revenue from the sport:
1) Selling advertising space on boards at the pitchside and in stadiums during matches.
2) Earning television rights fees by allowing broadcast companies to air matches.
3) Generating sponsorships from kit suppliers and other companies advertising on uniforms, programs, and training sessions.
4) Making money from ticket and merchandise sales at stadiums.
The document discusses the economics of Sony's PlayStation video game console. It provides a brief history of the PlayStation, describing its origins in the 1980s as a joint project between Sony and Nintendo. It discusses the four generations of PlayStation consoles released so far and the key factors affecting the production and demand of the console, including labor, capital, materials and entrepreneurship. It analyzes the oligopolistic market structure of the video game console industry and factors influencing the cost of production and demand for the PlayStation.
This document summarizes the issue of public funding for new sports stadiums in the United States. It provides several case studies where team owners leveraged local governments and taxpayers to fund new stadium construction through various subsidies and tax increases. While economic benefits are often promised, studies found the actual economic impact was far less than projected. The wealthy team owners and other corporate interests benefit significantly from these deals at the expense of taxpayers and local businesses.
This document outlines different models of video game production:
Big budget games have high production costs of $20-25 million but can have huge rewards if they sell millions of copies. Tent pole games are similarly high budget but are intended to fund the rest of a company's projects. The "Hollywood model" outsources parts of development to lower costs but can result in lower quality. Independent and indie games have much smaller budgets but allow for creative risks on niche titles. Mass collaboration and crowd-funding are emerging models that negotiate development costs by involving consumers early in the process.
Does having a NBA team improve the economic growth.docxsusanschei
The document discusses the potential economic impacts of having an NBA team in a city or country. It notes that while NBA teams can create jobs, revenue from various sources like tickets and merchandise, and tax benefits from spending, the economic benefits are not guaranteed and public costs must be considered. Whether an NBA team ultimately improves economic growth depends on factors like team management and performance, and costs need to outweigh expected benefits for it to make financial sense.
This document proposes relocating the Minnesota Vikings NFL franchise to Los Angeles and analyzes the feasibility of such a move. It provides background on the NFL and Vikings franchise, compares the Minneapolis and Los Angeles regions, conducts financial analyses of stadium proposals in each city, and makes a final recommendation regarding relocation. Key details include historical NFL attendance and revenue figures, an overview of stadium financing trends, and comparisons of the two cities' market sizes and potential for supporting an NFL team.
Daily fantasy sports sites like DraftKings and FanDuel are establishing partnerships with sports venues to open exclusive fantasy lounges as a way to attract new customers and gain market share. STAPLES Center recently opened the DraftKings Fantasy Sports Bar & Lounge, a public space featuring many screens displaying games and fantasy stats. The Minnesota Vikings are opening a more exclusive 18,000 square foot fantasy club called Club Purple for high-end season ticket holders, featuring couches, private boxes, and screens displaying real-time fantasy data. These lounges enhance the live sports viewing experience for fantasy players and help the daily fantasy sites expand their business through new marketing opportunities in physical spaces.
The document discusses how everything has changed for entrepreneurs and startups since the economic collapse of 2009. It argues that the downfall of old business ideas, models, and financing presents new opportunities for startups. Specifically, it notes that (1) traditional venture capital has dried up but costs have decreased, (2) people are seeking new solutions as old industries fail, and (3) remote and flexible work has become more common, making entrepreneurship a viable career path. The document advocates for pursuing entrepreneurial opportunities in this changed environment.
Presentation to German Chamber on Animoca, Games and AppAnimoca Brands
- Animoca Brands is a global leader in blockchain and digital assets, known for developing popular games like The Sandbox.
- It has partnerships with over 325 top brands and has issued over 2.1 billion digital collectibles to 7 million users worldwide.
- Gaming is a huge industry globally that is growing rapidly, especially in Asia, with China, Japan and South Korea leading markets. The growth of blockchain and digital assets is opening up new opportunities around digital ownership that Animoca is positioned to capitalize on.
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue from Partnership Activation discusses various sports marketing and sponsorship tactics and initiatives. It provides an overview of the top sports advertisers from 2010 according to total ad spend. It also shares details about an Ohio University online sports administration program and encourages readers to learn more. Additionally, it profiles a Bell Telecommunications fan engagement promotion with the Montreal Canadiens and discusses measuring the value of social media exposure for sponsors.
This document discusses using "Experience Zones" to improve older sports and entertainment venues by addressing common challenges such as lack of sponsorable inventory, unused physical space, lack of amenities in upper decks, venues not reflecting team brands, and difficult navigation. It provides examples of how Experience Zones have solved these issues at various venues through creative use of space, amenities, branding, and wayfinding solutions. The document argues that Experience Zones can provide a cost-effective strategy to enhance the fan experience and create valuable sponsorship inventory without requiring new construction.
The document discusses the challenges of big data in the PC video game industry, including what data to collect from gamers and how to analyze it to gain competitive advantages. It also explores how game companies can use big data to provide more value to gamers by comparing their performance statistics to friends. The author hopes to play a role in determining what data is collected and transforming it into useful applications and business strategies for gamers.
The Chicago Bulls basketball franchise has found great success based in Chicago, Illinois. They have won 6 NBA championships, own the highest average home attendance in the league at over 21,000 fans per game, and are valued at $2 billion. Though they face threats from other sports teams in Chicago competing for fans, the Bulls have numerous strengths like their star players, loyal fan base, and community outreach programs. Their marketing utilizes various promotions, partnerships, and digital platforms to engage fans and maximize revenue.
Daily fantasy sports sites like FanDuel and DraftKings allow users to enter multiple daily fantasy sports contests with changing rosters. This model has proven very lucrative, with the industry estimated at $26.5 billion annually in the US and Canada alone. However, the legal status of daily fantasy sports is uncertain, as regulators in some areas have ruled it a form of gambling. Additionally, while sites are highly valued, neither FanDuel nor DraftKings are profitable yet due to large advertising budgets. Rising regulatory pressures and questions around the skill element of the games could threaten the long-term viability of the industry.
The document discusses the value of investing in brand marketing. It provides an example of a CEO who was reluctant to approve £40,000 for a brand refresh project. While the amount may seem small, the CEO was unsure if there would be any return on the investment. The document defines brand marketing as utilizing all aspects of a company's identity to present a particular image. It argues that while the brand is the most valuable asset for many companies, it is rarely properly managed or developed. It then uses the example of a premier football club to demonstrate how strong branding through success, facilities, fans, and sponsors can generate substantial profits, with the brand value being worth over £400 million more than the actual assets. This suggests the initial
The document discusses a fantasy football advice website called FF Wolf (Fantasywolf.com) that provides statistical projections and rankings to help users with their fantasy football drafts and lineups. The website aims to differentiate itself from competitors by marketing itself like an investment firm, with stock market-style graphics and positioning fantasy football as similar to investing in the stock market.
Launch your own NFTs with Zero Tech understandingHitesh Gossain
This document provides an overview of non-fungible tokens (NFTs) for celebrities, performers, and influencers. It discusses how NFT sales are projected to surpass all other forms of earnings for content creators by 2026. The document then outlines several steps celebrities can take to create and sell their own NFTs, including conceptualizing their NFT offerings, creating a crypto wallet, uploading their NFT content and setting prices and royalties. Finally, it discusses considerations for marketing, selling and profiting from NFTs over the long term.
God Loves Cleveland, 2016 Summer Issue of SEAT MagazineJared Frank
The Cleveland Cavaliers winning the NBA championship is a reminder that sports are not the way we make our living. They are the way lives are made in some families and entire communities.
This document is a letter from the CEO of GameStop to shareholders summarizing the company's performance in 2003. Some key points:
1. GameStop had a very successful year in 2003 with record sales, profits, and earnings per share.
2. The company opened 300 new stores in 2003 and plans to open 300-330 new stores in 2004 to take advantage of expanding opportunities.
3. GameStop's operating margin of 6.8% is the best of any specialty store competitor, reflecting continued efforts to refine operations.
4. Both GameStop.com and Game Informer magazine also had very successful years with robust growth.
This document is GameStop's annual report (Form 10-K) filed with the SEC for the fiscal year ended January 31, 2004. The summary provides an overview of GameStop's business operations, financial performance, and disclosures. In fiscal year 2003, GameStop achieved record sales, profits, and earnings per share. GameStop opened 300 new stores in 2003 and forecast opening between 300-330 new stores in 2004. GameStop's operating margin of 6.8% was the best among specialty video game retailers. The annual report includes audited financial statements, descriptions of business operations, and disclosures on controls and procedures.
Football clubs and businesses have various ways of generating revenue from the sport:
1) Selling advertising space on boards at the pitchside and in stadiums during matches.
2) Earning television rights fees by allowing broadcast companies to air matches.
3) Generating sponsorships from kit suppliers and other companies advertising on uniforms, programs, and training sessions.
4) Making money from ticket and merchandise sales at stadiums.
The document discusses the economics of Sony's PlayStation video game console. It provides a brief history of the PlayStation, describing its origins in the 1980s as a joint project between Sony and Nintendo. It discusses the four generations of PlayStation consoles released so far and the key factors affecting the production and demand of the console, including labor, capital, materials and entrepreneurship. It analyzes the oligopolistic market structure of the video game console industry and factors influencing the cost of production and demand for the PlayStation.
This document summarizes the issue of public funding for new sports stadiums in the United States. It provides several case studies where team owners leveraged local governments and taxpayers to fund new stadium construction through various subsidies and tax increases. While economic benefits are often promised, studies found the actual economic impact was far less than projected. The wealthy team owners and other corporate interests benefit significantly from these deals at the expense of taxpayers and local businesses.
This document outlines different models of video game production:
Big budget games have high production costs of $20-25 million but can have huge rewards if they sell millions of copies. Tent pole games are similarly high budget but are intended to fund the rest of a company's projects. The "Hollywood model" outsources parts of development to lower costs but can result in lower quality. Independent and indie games have much smaller budgets but allow for creative risks on niche titles. Mass collaboration and crowd-funding are emerging models that negotiate development costs by involving consumers early in the process.
Does having a NBA team improve the economic growth.docxsusanschei
The document discusses the potential economic impacts of having an NBA team in a city or country. It notes that while NBA teams can create jobs, revenue from various sources like tickets and merchandise, and tax benefits from spending, the economic benefits are not guaranteed and public costs must be considered. Whether an NBA team ultimately improves economic growth depends on factors like team management and performance, and costs need to outweigh expected benefits for it to make financial sense.
This document proposes relocating the Minnesota Vikings NFL franchise to Los Angeles and analyzes the feasibility of such a move. It provides background on the NFL and Vikings franchise, compares the Minneapolis and Los Angeles regions, conducts financial analyses of stadium proposals in each city, and makes a final recommendation regarding relocation. Key details include historical NFL attendance and revenue figures, an overview of stadium financing trends, and comparisons of the two cities' market sizes and potential for supporting an NFL team.
Daily fantasy sports sites like DraftKings and FanDuel are establishing partnerships with sports venues to open exclusive fantasy lounges as a way to attract new customers and gain market share. STAPLES Center recently opened the DraftKings Fantasy Sports Bar & Lounge, a public space featuring many screens displaying games and fantasy stats. The Minnesota Vikings are opening a more exclusive 18,000 square foot fantasy club called Club Purple for high-end season ticket holders, featuring couches, private boxes, and screens displaying real-time fantasy data. These lounges enhance the live sports viewing experience for fantasy players and help the daily fantasy sites expand their business through new marketing opportunities in physical spaces.
The document discusses how everything has changed for entrepreneurs and startups since the economic collapse of 2009. It argues that the downfall of old business ideas, models, and financing presents new opportunities for startups. Specifically, it notes that (1) traditional venture capital has dried up but costs have decreased, (2) people are seeking new solutions as old industries fail, and (3) remote and flexible work has become more common, making entrepreneurship a viable career path. The document advocates for pursuing entrepreneurial opportunities in this changed environment.
Presentation to German Chamber on Animoca, Games and AppAnimoca Brands
- Animoca Brands is a global leader in blockchain and digital assets, known for developing popular games like The Sandbox.
- It has partnerships with over 325 top brands and has issued over 2.1 billion digital collectibles to 7 million users worldwide.
- Gaming is a huge industry globally that is growing rapidly, especially in Asia, with China, Japan and South Korea leading markets. The growth of blockchain and digital assets is opening up new opportunities around digital ownership that Animoca is positioned to capitalize on.
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue from Partnership Activation discusses various sports marketing and sponsorship tactics and initiatives. It provides an overview of the top sports advertisers from 2010 according to total ad spend. It also shares details about an Ohio University online sports administration program and encourages readers to learn more. Additionally, it profiles a Bell Telecommunications fan engagement promotion with the Montreal Canadiens and discusses measuring the value of social media exposure for sponsors.
This document discusses using "Experience Zones" to improve older sports and entertainment venues by addressing common challenges such as lack of sponsorable inventory, unused physical space, lack of amenities in upper decks, venues not reflecting team brands, and difficult navigation. It provides examples of how Experience Zones have solved these issues at various venues through creative use of space, amenities, branding, and wayfinding solutions. The document argues that Experience Zones can provide a cost-effective strategy to enhance the fan experience and create valuable sponsorship inventory without requiring new construction.
The document discusses the challenges of big data in the PC video game industry, including what data to collect from gamers and how to analyze it to gain competitive advantages. It also explores how game companies can use big data to provide more value to gamers by comparing their performance statistics to friends. The author hopes to play a role in determining what data is collected and transforming it into useful applications and business strategies for gamers.
The Chicago Bulls basketball franchise has found great success based in Chicago, Illinois. They have won 6 NBA championships, own the highest average home attendance in the league at over 21,000 fans per game, and are valued at $2 billion. Though they face threats from other sports teams in Chicago competing for fans, the Bulls have numerous strengths like their star players, loyal fan base, and community outreach programs. Their marketing utilizes various promotions, partnerships, and digital platforms to engage fans and maximize revenue.
Daily fantasy sports sites like FanDuel and DraftKings allow users to enter multiple daily fantasy sports contests with changing rosters. This model has proven very lucrative, with the industry estimated at $26.5 billion annually in the US and Canada alone. However, the legal status of daily fantasy sports is uncertain, as regulators in some areas have ruled it a form of gambling. Additionally, while sites are highly valued, neither FanDuel nor DraftKings are profitable yet due to large advertising budgets. Rising regulatory pressures and questions around the skill element of the games could threaten the long-term viability of the industry.
The document discusses the value of investing in brand marketing. It provides an example of a CEO who was reluctant to approve £40,000 for a brand refresh project. While the amount may seem small, the CEO was unsure if there would be any return on the investment. The document defines brand marketing as utilizing all aspects of a company's identity to present a particular image. It argues that while the brand is the most valuable asset for many companies, it is rarely properly managed or developed. It then uses the example of a premier football club to demonstrate how strong branding through success, facilities, fans, and sponsors can generate substantial profits, with the brand value being worth over £400 million more than the actual assets. This suggests the initial
The document discusses a fantasy football advice website called FF Wolf (Fantasywolf.com) that provides statistical projections and rankings to help users with their fantasy football drafts and lineups. The website aims to differentiate itself from competitors by marketing itself like an investment firm, with stock market-style graphics and positioning fantasy football as similar to investing in the stock market.
Launch your own NFTs with Zero Tech understandingHitesh Gossain
This document provides an overview of non-fungible tokens (NFTs) for celebrities, performers, and influencers. It discusses how NFT sales are projected to surpass all other forms of earnings for content creators by 2026. The document then outlines several steps celebrities can take to create and sell their own NFTs, including conceptualizing their NFT offerings, creating a crypto wallet, uploading their NFT content and setting prices and royalties. Finally, it discusses considerations for marketing, selling and profiting from NFTs over the long term.
God Loves Cleveland, 2016 Summer Issue of SEAT MagazineJared Frank
The Cleveland Cavaliers winning the NBA championship is a reminder that sports are not the way we make our living. They are the way lives are made in some families and entire communities.
Interview with Bobbi Busboom, Assistant AD for Development Operations, Univer...Jared Frank
Bobbi Busboom is the Assistant Athletics Director for Development Operations at the University of Illinois. She grew up in a coaching family and has worked for the Illinois athletics department for over a decade in various roles. In her current role, she oversees premium seating operations for football and basketball games and works closely with donors. The University recently completed renovations to the State Farm Center that added new premium seating options like suites and clubs.
Interview with Delaware North CMO Todd MerryJared Frank
1) Delaware North undertook the research exercise to look specifically at how emerging technologies might affect their sports industry and share the findings with clients to help inform decision making.
2) The 2016 version of the research was similar to 2015 in examining fast-changing technology trends, but updated areas like esports that had evolved significantly in just one year.
3) Todd Merry expects they will produce a third version to continue providing regular updates, as the world is moving quickly and technology is changing rapidly.
Publisher's Note, 2016 Fall Issue of SEAT MagazineJared Frank
This document provides a summary and introduction to the Fall 2016 issue of SEAT magazine. It discusses two main topics: 1) the future of eSports and how it has grown rapidly in popularity, with major traditional sports figures and organizations now getting involved, and 2) the opening of the new Golden 1 Center in Sacramento and how arena design is advancing to incorporate new technologies. The publisher notes that understanding emerging trends is crucial for sports businesses to adapt, as the future arrives quickly, and no organization has a "right to exist" if it fails to change with the times.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides a sneak peek at the 2013 ALSD Conference and Tradeshow program including:
- A preliminary schedule of events with session descriptions and venue tours planned for attendees in Orlando/Tampa.
- An overview of how the corporate ticket marketplace has changed dramatically over the past two decades and where it may be headed.
- Details on the new Premium Club being opened by the Cleveland Indians for the 2013 season to address changes in premium customer demands.
Enjoy this free sample of Act I of Season of the Artist, the debut poetry collection from J. Christopher Frank. Season of the Artist chronicles the defining twentysomething years of an American Millennial, anxious about his uncertain future, stemming from his unfulfilled present and wistful past. As he maneuvers through the many dualities of life, including love and loss, excess and debt, and nostalgia and exploration, he is ultimately liberated by an epiphany that all life is connected by the willingness to risk it all for the sake of creation. In the end, the transformed artist embraces with gratitude the beauty and bleeding in his life. But not before the seasons turn. It first takes a few sobs to awaken the bildungsroman.
The document is a magazine called SEAT published by the Association of Luxury Suite Directors (ALSD). It features articles on premium seating, sponsorship, and sports technology. The cover story previews the ALSD's upcoming annual conference in Minneapolis, which will include sessions, tours, and keynote speakers.
The document is the winter 2012 issue of SEAT, a publication of the Association of Luxury Suite Directors. It includes the schedule and topics for the upcoming ALSD conference in Minneapolis, articles on premium seating sales strategies and trends in food and beverage concessions. It also highlights new technologies being used at venues like Gillette Stadium for wireless connectivity and video delivery to fans.
This document is the fall 2011 issue of SEAT, a quarterly publication of the Association of Luxury Suite Directors. It features articles on tablet technology being used by the San Francisco 49ers, a new stadium in Italy changing soccer, how premium seating sales are combining resources, and insights into why Fortune 100 companies purchase premium seating. It also includes industry news, member highlights and profiles, and information on upcoming ALSD events.
The document summarizes the 2011 ALSD conference held in Los Angeles. It highlights Cambria's design studio at Target Field in Minnesota, which is featured on the cover. The summary also previews why the 2012 ALSD conference will take place in Minneapolis. Additional articles analyze best practices of luxury suite directors and investigate suite pricing trends across various professional sports leagues and markets.
The document provides information about keynote speakers at the 2011 ALSD Conference and Tradeshow being held June 26-29 in Los Angeles.
Tom Wilson, president and CEO of Olympia Entertainment, will receive the inaugural ALSD Visionary Award at the conference for his vision and contributions to the premium seating industry. Ray Bednar, a corporate sponsorship expert, will give the keynote address on understanding who buys sponsorships and why. Tim Leiweke, president and CEO of AEG, will also speak on the future of facilities and entertainment venues.
2011 ALSD Conference Brochure: The SolutionsJared Frank
The document discusses the upcoming Association of Luxury Suite Directors Conference and Tradeshow. It notes that some teams are scaling back due to uncertainties around upcoming work stoppages, while others are continuing business as usual or a mix. The conference aims to help premium seat directors band together and brainstorm new sales, retention, and fan experience opportunities during uncertain times. Attendees will learn best practices and network to help ensure premium seating programs remain successful. The document promotes attending the conference to discuss challenges and opportunities around retaining premium customers during work stoppages or other uncertainties.
The document is a magazine published by the Association of Luxury Suite Directors (ALSD) for its members. It includes articles on premium seating trends, technology innovations in sports venues, and profiles of various sports suite directors. The cover story discusses the upcoming ALSD annual conference to be held in Los Angeles, which will feature session descriptions, guest speakers, and venue tours.
This document is the winter 2011 issue of SEAT, a magazine published by the Association of Luxury Suite Directors. The cover story discusses collective bargaining agreements and how they impact the sports and entertainment industry. Additional articles provide information on return on investment for suite sponsors, an overview of the upcoming ALSD annual conference, comparisons of NHL suite markets, examples of personalized fan experiences, and an interview with MLS suite directors.
The document is the Fall 2010 issue of SEAT, a publication of the Association of Luxury Suite Directors. It includes articles on the upcoming 2011 ALSD conference in Los Angeles, interviews with college suite directors, research on the top 10 business categories that purchase premium seats, an analysis of NBA suite pricing, and the second annual ALSD Buyers Guide of products and services for the premium seating industry.
The editor introduces changes to the format and content of SEAT magazine to encourage more interaction and involvement from readers. Readers are invited to (1) participate in a member highlight interview where their name and a question they ask will be published, (2) join the ALSD's social media networks to exchange ideas and information, and (3) contribute articles to SEAT to share successful ideas and strategies from their organizations. The goal is for SEAT to better reflect the people and ideas of its membership through increased engagement and participation.
The article discusses the growing emphasis on sustainability, both environmental and economic, within the venue development industry. It argues that sustainability provides a way for venues to focus on both reducing costs through initiatives like green building practices, as well as generating new revenues. While the concepts of sustainability were initially seen as exclusive or dictatorial by some, they are now becoming more mainstream and cost competitive. Venues that have incorporated sustainable practices like LEED certification are seeing both operational cost savings and additional revenues over the long term. Sustainability offers the industry a way to balance focusing on reduced costs and new revenues.
The state of the premium seating industry is in flux as teams respond to changes in the marketplace. Leases are getting shorter, occupancy rates are lower, and no-shows are up. However, event suites are increasing in popularity. Food and beverage is trending toward one price packages. Leagues are more involved in premium seating best practices sharing. Technology is becoming more prevalent in venues. Teams are offering new premium product configurations and shorter contract terms to attract customers. It is a time of transition as the industry adapts to economic changes.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...Eticketing.co
The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Netherlands vs Austria Tickets
However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Netherlands vs Austria Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Netherlands vs Austria: Ronald Koeman's Tactical Approach For UEFA Euro 2024
As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
However, he eventually helped them qualify for Euro Cup Germany. The 61-year-old likes to organize his team with a defensive mindset. Some might call it pragmatic as he defends with minimal space between the lines, but that's often needed for international football.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...Eticketing.co
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docxEuro Cup 2024 Tickets
Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
Hesan Soufi's Legacy: Inspiring the Next GenerationHesan Soufi
Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...Eticketing.co
Euro 2024 fans worldwide can book Spain vs Croatia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdfmouthhunt5
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Eticketing.co
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Slovakia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Italy vs Albania Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...Eticketing.co
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Corporate Ticket Marketplace
1. THE CORPORATE TICKET
MARKETPLACE
Just as dramatic as the sports venue evolution of
the past 20-plus years are the dramatic changes in
how the corporate fan handles his ticket assets.
So how did we get here? And, more importantly,
where do we go from here? Every team’s approach
to how they do business with these most-valued
customers depends on the answers.
By Bill Dorsey, Chairman, ALSD
MetLife Stadium is home to the NFL's New York Jets and
Giants and the Commissioners Club, one of the most exclusive
premium seating areas in all of sports hospitality.
2. THE CORPORATE TICKET MARKETPLACE:
The following is not a fairy tale…
even if it almost reads like one.
O
nce upon a time, a sports fan – a per- The First Generation of the Marketplace:
son who bled for his team – was known Contractually Obligated Income
by various names. Joe Six Pack was the A person, who uses corporate tickets, in most cases, sits in expen-
generic name for all these fans. Some sive premium seats. These seats can be suites, but also club seats,
names though were more specific: loge boxes, field boxes, or courtside seats. There are many rooms
Cheeseheads braved the frozen tundra in the corporate fan’s house these days. The food that is ordered
of Green Bay and sat on cold, wooden is also plentiful and more upscale than the fare offered to Joe Six
benches without backs, while the Dog Pounders of Cleveland Pack. Many food options are available, and if the corporate fan
competed against the Terrible Towelers of Pittsburgh for status as orders far enough in advance, almost anything can be brought in:
the hardiest and huskiest of fans. the best wines, the best food, the best of everything.
But over the last 20 years, a new fan has emerged: The Cor- The best of everything costs money. It is not unusual for cor-
porate Fan. porations to own multiple suites in multiple venues that cost
Now, the corporate fan is not someone who paints his face, and millions of dollars. Some of the larger corporations spend up to
he is not someone who sits in the cheap seats, where he can look $100 million for all their sponsorships and premium seats. It’s big
out over the stadium rafters and see Russia. No, the corporate fan business.
is someone who entertains clients at a game. The corporate fan is Corporate users comprise what is now called the Corporate
someone who is creating a captive market situation for himself Ticket Marketplace. It’s been a booming business for more than
and the company he represents. It does not mean the corporate two decades now. The Contractually Obligated Income (COI)
fan is not a fan, but he also has another prime directive. created by long-term suite leases is what fueled the stadium boom
That directive is to drive business. The corporate fan’s goal is in the 1990s. Whereas in 1990 when the corporate VIP market-
not primarily the game; the corporate fan’s primary function is to place was considered only about 3% of the marketplace, a new
create commerce for the company he is representing. world-class professional venue now usually has nearly 20% of its
seats considered “premium.” Those 20% of seats often equate to
somewhere around 40%-50% of the total ticket revenues created.
A corporate fan’s tickets are called assets. And those ticket revenues often do not include things such as
Personal Seat Licenses (PSLs) (see sidebar) that exist in many
These assets are tracked, just like any other new venues, primarily in the NFL, where approximately half of
the teams now have raised capital for these new sports cathedrals
investment. No one really talks about who wins through PSLs.
the game or not; a corporate fan talks about ROI
THE SECOND GENERATION OF THE MARKETPLACE:
of these assets. TECHNOLOGY AND FAN EXPERIENCE
The gentrification of the venue marketplace is alive and well.
Tickets Become Business Assets Besides a few icons (e.g., Wrigley Field, Fenway Park, Lambeau
It’s an investment of sorts in human capital; “relationship market- Field, Madison Square Garden, Dodger Stadium), nearly every
ing” it’s sometimes called. As with any investment, it is expected to team in the country now has itself a venue no more than 25 years
pay off down the road. As such, a corporate fan’s tickets are called old, dating back to the Palace of Auburn Hills in Detroit which
assets. These assets are tracked, just like any other investment. No opened in 1988 when the Corporate Ticket Marketplace really
one really talks about who wins the game or not; a corporate fan began. And even the iconic venues are receiving facelifts.
talks about ROI of these assets. How many clients did the cor- After around two decades, the early adopters are going through
poration entertain? What were the results of these interactions? another round of renovations. Not always new builds (although
Did the corporation secure any new business or maintain existing San Francisco, Minneapolis, Seattle, Las Vegas, and Milwaukee
business? all seem to be planning new venues at the moment), many venues
The corporate fan that uses these tickets usually needs to file seem to be receiving a facelift of sorts. The shelf life for a new
expense reports. He needs to track usage. He needs to file reports venue is very short these days – less than 20 years.
on who was at the event and what the business relationship is. Much of that is based on the new sports mantra called Fan
He is cognizant of compliance issues, of Dodd-Frank regulations Experience. As player salaries have gone up over the past two de-
about entertainment expenditures. If he does not use the tickets cades, the need for buildings to generate revenue has escalated.
properly, the corporate fan can, upon occasion, lose his job. Upon As prices have gone up though, some fan amenities, including
occasion, the corporation sends people to the suite to oversee their technology in the venues have not kept pace. The result? Fans will
investments. Sometimes, it’s done clandestinely: a kind of secret NOT come to the venues if their cell phones don’t work. High
shopper program for the corporate world. definition television, games on the Internet, and less costly F&B
48 | S E A T | www.alsd.com | #SEATWinter2013
3. Always In Style: Being
Personal Seat Licenses NFL Teams with PSLs
Dallas Cowboys
special is no longer an
amenity; it’s a necessity.
Personal Seat Licenses (PSLs), sometimes called Charter In the 10,700-square-foot
New York Giants
Ownership Agreements, are stadium financing tools, Commissioners Club, members
New York Jets
primarily existing in NFL venues. Approximately half of enjoy a destination of luxury
Carolina Panthers with dark rich wood and plush
NFL venues (15 teams) have raised capital through PSLs
Oakland Raiders velvet and leather furniture.
to construct these buildings. There are two or three
St. Louis Rams
teams currently building new venues which will also
Baltimore Ravens
offer them: San Francisco 49ers, Minnesota Vikings, and
Tennessee Titans
whatever team ends up in Farmers Field in Los Angeles.
Philadelphia Eagles
PSLs are not only for the corporate fan. They are
Chicago Bears
sold to nearly everyone in the venue. But the corporate
Houston Texans
fan is the person who is charged the most, especially
Pittsburgh Steelers
in markets such as Dallas and New York, where PSLs
Cleveland Browns
can reach six figures for the absolute best seats in
Cincinnati Bengals
the house. Because a PSL is needed to obtain a good
Seattle Seahawks
seat in many NFL venues, they can be purchased as a
commodity. Several companies offer them similarly to
Average PSL Revenue Per Team:
buying a ticket on the secondary market.
$144.2 million
Average Number of PSLs Sold Per Team:
48,221
Teams Using or Potentially Using PSLs
in the Future:
San Francisco 49ers
Minnesota Vikings
Los Angeles franchise (Farmers Field)
#SEATWinter2013 | www.alsd.com | S E A T | 49
4. Whereas in 1990 when the corporate VIP marketplace was considered only
about 3% of the marketplace, a new world-class professional venue now
usually has nearly 20% of its seats considered “premium.” Those 20% of
seats often equate to somewhere around 40%-50% of the total ticket
revenues created.
Who Occupies Premium Inventory?
Realistically, there is only a small percentage of the cor- Growing Industries
porate market that can afford suite ownership. Consider Attorneys/Legal Services
the following breakdown: Insurance
Assume your suites lease for an average of $200,000 Business/Management Consulting Services
per year. How much revenue would a company have to Accounting, Auditing & Bookkeeping
generate to afford such a level of investment? The an- Telecommunications
swer depends on the profit margin of their industry, but Beer, Ale, Wine & Liquor Distributors
we will use 1% of gross sales (that would equate to 5% Doctors Offices
of net sales if profit margin is 20%). So to be considered
a legitimate lease candidate, a company should gener- Shrinking Industries
ate at least $20 million in sales. Banks, Bank Holding Companies & Credit Unions
Eliminating non-prospects such as retail, churches, Television, Radio & Newspaper
schools, etc., there are a total of 4.9 million business- Finance & Investments
to-business (B2B) organizations in the United States. General Contractors & Home Builders
Of the 4.9 million companies, only 2.5% (124,824) have Real Estate Agencies & Managers
sales of $20 million or more. By changing our param- Car Dealers
eters to those companies with minimum sales of $40 Mortgage Brokers & Loans
million, only 1.2% of companies would qualify. Real Estate Developers
These figures may seem discouraging, but they Title Companies
confirm that suite sales professionals must become Plumbing, Heating & Air Conditioning Contractors
more flexible and creative moving into the future. One
way to capitalize on the wants of companies to be suite Status Quo Industries
holders without being limited to the size of the markets Casinos
listed above is to offer suite sharing opportunities. Business Services NEC
Suite sharing allows multiple partners to enjoy all Restaurants & Caterers
the amenities associated with a suite at a fraction of the Holding Companies & Other Investors
cost. For example, four partners share a suite for the Manufacturing Categories
season at $60,000 each. Your gross revenue has just
increased by 20% with the suite generating $240,000 Counter-Cyclical Industries
instead of $200,000. Computers/High-Tech
Using the same formula as above, $6 million or more Collection Agencies
in annual sales becomes the qualifying threshold for Credit & Debt Counseling Services
companies to be suite share candidates. The market- Pawnbrokers
place at that level is three times larger than the market- Check Cashing Service
place for single lease clients: 380,906 (7.7%) companies Apartment-Related Companies
generate at least $6 million in sales. Educational/Training Companies
A lot has changed over the past five years. Compa- Discount Chains
nies that were once premium customers could be out Fast Food Restaurants
of business now; and some industry segments that Auto Repair
were booming are suffering now. In addition, counter- Medical-Related
cyclical industries have emerged, are now thriving, and Remodeling Contractors
are a viable target for suite sales. Self-Storage
Below are business categories occupying premium
space in four segments: growing, shrinking, and status – Ron Contorno, Full House Entertainment Database Mar-
quo as well as counter-cyclical. keting and Dr. Heather Lawrence, Ohio University
50 | S E A T | www.alsd.com | #SEATWinter2013
5. have all started to keep both the casual fan and now even the past five years. And some teams –specifically those in the largest The Big Event: A Super
corporate fan at home. markets such as New York City – have apparently gone too far. Bowl suite usually commands
Teams are beginning to realize that if you charge more, you While the rest of the bowl is nearly full, the most valued tickets in upwards of $300,000 for prime
have to provide more. Corporate fans especially realize this reality some of these markets are going unsold. Corporations – despite locations. The Commissioners
because they are buying the boxes or the club seats in many cases all the amenities they receive – are cutting back in some of these Club will certainly qualify as a
prime location when MetLife
to impress the people they invite. It has to be special. Being special markets.
Stadium hosts Super Bowl
is no longer an amenity; it’s a necessity. New York City has had the most difficulty in this area. MetLife
XLVIII in 2014.
And so the 21st century venue, in order to cater to the com- Stadium had significant occupancy issues when it opened, espe-
panies who can afford these high prices, is attempting to provide cially for the New York Jets. The New York Yankees too have had
a truly unique experience. Nowhere is this more evident than for their premium seat issues; although to be fair, Madison Square
the corporate fan. Garden was actually able to raise premium prices.
The corporate fan coming to a game today often has access to The reason teams/venues no longer can “build it and they will
the following: come” is partially money, partially political correctness (the cor-
• The best seats in the house porate fan doesn’t want to appear as Nero while Rome burns),
• The players and the field and partially because they have been there and done that. The
• Their suite during non-gamedays secondary market has also emerged with a ready supply of tickets
• Special clubs or nightclubs at the venue available, at least for club seats. Many companies simply cherry
• High-tech innovations such as fantasy game rooms or iPads pick the games they want. There is probably not one reason just as
in the suite or loge box there is assuredly not one magic bullet to get lost customers back.
• Mobile food ordering systems Occupancy rates have dropped in many cases, although they
• Added-value amenities such as holiday gifts, food tastings, have stabilized from a couple years ago. But while occupancy
golf outings, etc. rates have somewhat stabilized, the term length of the lease has
• Rights of first refusal for non-contracted events: concerts, gone down. Gone are the days of the 10-year lease, except for
major events such as the Super Bowl or the Final Four (in new builds in major markets for the biggest of sports such as the
some cases), and other events San Francisco 49ers in the NFL. Most teams today accept much
• The ability to hold meetings with full Internet access shorter lease terms. Contracts with corporations also often allow
• Wi-Fi installations for full reception on mobile phones for suite sharing. In some cases, they are now even allowing suite
re-selling, especially for those companies who have long-term
Occupancy Rates and Lease Lengths Decrease leases and cannot get out of their lease because of their contrac-
Clearly, the corporate fan is catered to…at a price. There’s the rub. tual obligations.
Teams, with the ongoing and seemingly endless task of raising Specific contracts with corporations are also custom written
revenue, have continued to raise prices for premium seats. This has in some cases. The buyers, i.e., the big corporations, often have
not been an easy thing to do during the Great Recession of the a great deal more power in negotiations than they once did. The
#SEATWinter2013 | www.alsd.com | S E A T | 51
6. The Top 20 Business Categories Buying Premium Seats
The answer to the question, “Who buys premium seating?”, is further Overall Analysis:
investigated here, listing not only the top 20 business segments, ALL Business/Corporate Premium Seating Customers
but additional breakdowns, including employee size, annual sales
revenue, and business status (headquarters, branch, independent). Employee Size:
The top 10 industries alone represent 35% of all the business types Less than 5 Employees: 26%
that buy premium seating. 5 - 9 Employees: 11%
These new insights are the result of Full House Entertainment 10 - 19 Employees: 11%
Database Marketing partnering with the Ohio University Center 20 - 49 Employees: 16%
for Sports Administration. Over 13,000 professional sport premium 50 - 99 Employees: 11%
seating customers have been analyzed, and Full House and Ohio 100+ Employees: 25%
University are excited to share the top industries that lease suites
and other premium inventory (club seats, VIP clubs, etc.): Sales Volume:
Attorneys/Legal Services Less than $1 Million: 28%
Insurance $1 - 2.5 Million: 13%
General Contractors & Home Builders $2.5 - 5 Million: 10%
Oil $5 - 10 Million: 10%
Business & Management Consulting Services $10 - 20 Million: 9%
Doctor’s Offices $20 - 50 Million: 9%
Banks, Bank Holding Companies & Credit Unions $50 Million+: 21%
Real Estate Agencies
Food and Grocery Manufacturers & Distributors Location Type:
Finance & Investments Headquarters: 15%
Manufacturers of Industrial & Commercial Machinery Branch: 14%
Accounting, Auditing & Bookkeeping Independent: 71%
Television, Radio & Newspapers
Plumbing, Heating & Air Conditioning Contractors
Restaurants & Caterers – Ron Contorno, Full House Entertainment Database Marketing
Engineering Services and Dr. Heather Lawrence, Ohio University
Trucking
Car Dealers
Electrical Work (Electricians)
Dentist Offices
contracts often favor the buyer. Corporations, who recognize they years: the “retention” expert. Because it is much easier to keep an
have newfound leverage, are negotiating better deals for them- existing customer than to find a new one, retention has become
selves. And teams tend to acquiesce. It’s not unusual to have many the watchword of the day. And in places such as Oklahoma City,
versions of the standard suite contract in the same venue. the Thunder in the NBA have hired not one or two retention ex-
What kinds of changes are being made to contracts? The es- perts, but 14 of them.
calator clauses in the contracts have gone away or are very small; The days when business is taken for granted are long gone. The
suite owners, in some cases, are given renewal credits or are al- days when premium staffs were one person are nearly gone. Staff-
lowed to re-sell their suite; and sometimes, they can negotiate the ing has gone up; customer service has improved; and corporations
“big events” coming up years in advance. That is something that are the beneficiaries of teams who need to work harder to main-
would never have happened back in the take-it-or-leave-it glory tain their business revenues.
days from 1990 to around 2007.
The Corporate Ticket Marketplace Becomes a
Retention Becomes the Watchword of the Day $10 Billion Industry
Times have changed. The market has changed. The way teams do There are many factors to consider when judging the actual size
business needs to change. And in many respects, it has changed. of the premium seat market. Depending upon your definition of
First off, customer service has evolved tremendously. No longer premium seating, it is determined that there are approximately
do teams sign contracts and then virtually ignore the customer 30,000 suites and 800,000 club seats in the five major sports, plus
until the contract comes up. Now, the teams specifically reach colleges, minor leagues, racing venues, and portable hospitality.
out and “touch” the customer multiple times. The suite directors This equates to a $10 billion industry.
charged with this task, at least the good ones, get to really know Of this $10 billion, about $5 billion is in the professional ranks,
their customers, including birthdays. They are professional con- $5 billion among the remaining levels. While stadiums, especially
cierge assistants. in the college ranks, have built out new premium spaces in recent
Meanwhile, a new title has emerged over the past couple of years, many teams have downsized their premium offerings. The
52 | S E A T | www.alsd.com | #SEATWinter2013
7. two trends tend to offset each other. Many teams, cognizant of what major events are in their build- The $10 Billion Industry:
The professional ranks have 141 teams; the college ranks in- ings years in advance, make sure their leases with the corporations In North America, there are
clude about 500 universities. Minor leagues also contribute heav- take the major event into account in several ways: 1) they use the approximately 30,000 suites
and 800,000 club seats in the
ily to the $5 billion. For example: there are more total suites in mi- event as a bonus for signing a long-term lease, and 2) they include
five major sports, plus colleges,
nor league baseball than there are in MLB because the number of the event and justify a much higher cost for the lease than the
minor leagues, racing venues,
teams is so much higher. But minor league suites tend to cost only market would normally bear. and portable hospitality.
about 33% (or even less than that) of suites at a MLB stadium. This equates to a $10 billion
Premium seating consists of both club seats (including court- The Next Few Years industry.
side) and suites, loge boxes, field boxes, and various “clubs” which Negotiating leverage will continue to be on the side of the corpo-
exist in the venue. Club seating, the most expensive seat in the rate consumer for the next few years it now appears. But teams are
house on a square footage basis, is about 60% of the total market- getting smarter. They are beginning to custom build venues spe-
place. Too many teams, realizing this, have built out too many club cific for their marketplace, with just the right number of premium
seats in the past. This problem also is being rectified. seats that the market will bear. They are offering more and more
Sponsored spaces and naming rights in premium spaces is not value to corporations, especially in the way of unique amenities.
included here. Neither are Personal Seat Licenses and season And they are beginning, through sophisticated database tech-
ticket bases which have existed for generations. Also not included niques, to distinguish between the business-to-business customer
here is the concert industry which varies greatly depending upon and the more casual business-to-consumer customer.
the touring acts and the price points for those acts. As a result, occupancy rates seem to be going back up for the
teams. And if there is anything the teams do understand, it is the
The Big Events concept of leverage. So corporations need to understand better
The concert marketplace is very much like the event market- what is available to them and what is not. It’s a give and take
place for sporting events. What the Super Bowl is to premium, world out there, and corporations need to know if they are the
the Rolling Stones are to concert venues. The cost of premium giver or the taker these days. #
seats, not included in this $10 billion fee, is enormous. A Super
Bowl suite usually commands upwards of $300,000 for a decent
between-the-20s location. How is your team adjusting to the changing Corporate Ticket Marketplace?
For major events such as the Super Bowl or Final Four, corpo- Write to Bill at bill@alsd.com, and connect with him on
rations often are given the option to purchase suites at very high LinkedIn at www.linkedin.com/pub/bill-dorsey/6/125/76a.
rates. Those who don’t take the option, give up their suites for the
events.
#SEATWinter2013 | www.alsd.com | S E A T | 53
8. THE CORPORATE TICKET MARKETPLACE:
An Insider’s Perspective
of Premium Seating Usage
by Fortune 100 Companies
The following information contains highlights and insights wasted without activation. The goal is to exceed a stan-
gathered from interviews with 15 Fortune 100 company dard experience and provide a premium experience that
insiders. attendees will remember for years to come. Premium
seating is an important tool to distinguish a business
Why do companies invest in premium seating, i.e., deal from other options a client may have, so company
what are your primary objectives? employees need to use premium seating as a tool to do
Primary objectives include: their jobs more effectively.
1. Driving business growth and adding new business
2. Retaining and providing hospitality to current clients What have been the best activation examples involv-
to nurture an established relationship ing premium seating within your company?
3. Establishing relationships with teams and properties Activation can be as simple as staging events or meetings
4. Accessing premium space for business entertain- for clients and prospects because the suite environment
ment impacts them more than being in a conference room.
5. Developing client loyalty Further, it becomes a great touch point to use a player or
coach because these appearances make those in the suite
Do companies use premium seating inventory as an feel special. Providing key clients with tickets to entertain
employee incentive? their own clients also goes a long way. Another form of
For the most part, companies are discouraged and activation is to offer prizes in the suite during the game as
hesitant due to IRS regulations requiring reporting of an added value to those in attendance.
gifts over $25. Several compliance departments prevent
this practice, and they have policies that dictate that this As a leader in luxury suite ownership in multiple facili-
resource is used for business first. Several companies offer ties, what tool/method do you use to manage your
employees tickets at the last minute, but these practices ticket inventory?
are not used as an incentive. The majority of insiders are using tracking software to
monitor attendance, employee usage, and unused, used,
The majority of insiders are using tracking software and charitable tickets. The most referenced software pro-
grams are Spotlight, Ovations, and TicketOS. The biggest
to monitor attendance, employee usage, and reason for using ticketing software is for ease of auditing.
unused, used, and charitable tickets. The biggest There are still some companies that use spreadsheets and
a listing of available games to distribute on a first-come,
reason for using ticketing software is for ease of first-served basis. Others indicate they set up a matrix
auditing. and identify the tickets for each game, splitting them
between divisions of the company.
Does your company use return on investment (ROI) Some companies are donating tickets to charity. If
when evaluating the value of your premium seating? your company has done this, how do you track the
In some instances, companies track data to show the value of the tickets?
impact to business, but this evaluation still only provides There are differing procedures amongst the participants;
one data point. An area of agreement among the partici- some track them and some do not. Some examples of
pants is that there is not an exact science to determine responses include:
ROI on premium seating; however, each company should 1. The tickets are not tracked unless they are going to
find what works best for their senior management. go unused
2. The cost is tracked at either the retail price or the
How important is activation (reinvestment) relative to cost of standing room only
premium seating? 3. The 5031C number is entered in the database and
Most of the insiders feel money and time are being the tickets are released to the charity
54 | S E A T | www.alsd.com | #SEATWinter2013
9. The most important thing to keep in mind is that an
investment in premium seating is about creating a
unique experience and not always about the game
or matchup. Leveraging the connection to the
team is the critical element.
4. The value is based on the overall value of the part-
nership, not the individual value of a ticket
5. Goodwill cannot be measured; it is a great gesture
when the tickets would otherwise go unused
How has being linked to premium seating and corpo-
rate sponsorship in sports changed in light of today’s
economic challenges?
The biggest change is being forced to be more practical
and accountable. Since the senior executives are more ac-
countable, others in the company have to show value in
what they are doing. Overall, premium seating inventory
has been decreased due to pressures related to spend-
ing and low usage rates. One concern from the insiders
is that prices have increased. Also reported is the greater
difficulty to fill a suite than three years ago. It is more
challenging to find clients willing to attend; either they
are not willing, or internal rules and company policies
have changed, making it difficult for them to attend.
What do you think the person/company with one
suite can learn from Fortune 100 companies that own
multiple suites?
It is critical that the person/company that has the suite
establish objectives before buying and have a tracking
mechanism to ensure tickets are being utilized for the in-
tended purpose(s). Tickets should not be given to people
who are not influencers in the decision-making process of
buying the person’s/company’s products/services. Tickets
should be annually rotated, allowing one to hit differ-
ent targets. The most important thing to keep in mind is
that an investment in premium seating is about creating
a unique experience and not always about the game or
matchup. Leveraging the connection to the team is the
critical element.
– Dr. Peter Titlebaum, University of Dayton, Dr. Heather
Lawrence, Ohio University, Dr. Christopher Moberg, Ohio
University, and Ms. Christina Ramos, Ohio University
Branding Bullseye: At Target
Field, home of the Minnesota
Twins, Cambria uses its suite
as a “design studio” to activate
its brand for guests 100-125
times a year.
#SEATWinter2013 | www.alsd.com | S E A T | 55
10. THE CORPORATE TICKET MARKETPLACE:
How Large Is the Corporate ticket
Marketplace?
The Corporate Ticket Marketplace in stadiums and arenas in the top
75 markets in the United States is a $10 billion industry that consists of
approximately 30,000 suites and 800,000 club seats. Below is a summary
of market breakdown analyses from the ALSD Research Division.
The Changing Landscape: Analysis:
Changing Premium Seat Paradigm Size of Luxury Suite Market
• 1990: 3% of all seats were Premium Top 75 Markets
• 2012: About 20% of all seats in new- • Total Number of Suites: 30,000
ly constructed venues are Premium • NOT including Play Games,
Concert Marketplace
Breakdown of Suites Premium Seating
• Total Number of Suites in the Five
Major Sports: 12,000 Suites Number of Premium Seats
• Will increase 10-20% in next 6 years (Club Seats):
to approximately 14,000 Suites At least 800,000 in top 75 markets
• Total Number of Remaining Suites:
College Market -
Approximately 12,000 Suites
Racing, Golf, Minor Leagues -
At least 6,000 Suites
56 | S E A T | www.alsd.com | #SEATWinter2013
11. A newly constructed venue normally dedicates nearly 20% of its seating bowl
to the premium markets. In terms of dollar volume, a new venue’s revenue
can attribute close to 50% of its attendance revenue to premium seating. This
percentage can be even more if you include premium seat financial tools that
generate income such as Personal Seat Licenses (PSLs).
By 2008 Market Size
Total Ticketing Revenue for • Approximately $10 billion total
Premium Seating approaches • Professional Sports: $5 billion
between 33.33% to 66.67%
for most new venues • Remaining Markets: $5 billion
The five major sports have become dependent on premium seating revenue
as construction has trended upwards in recent years as evidenced by the data
below.
Size of Marketplace Overall Premium Seat Growth
Number of Suites/Premium Seats
Going Higher
Total Suites Growth Rate Total Club Seats Growth Rate Total Premium Seats Growth Rate
1997 8585 - 199484 - 331844 -
2002 11257 31.12% 387287 99.14% 568999 71.47%
2007 12175 8.15% 480595 24.09% 675395 18.70%
2012 14152 16.24% 620865 29.19% 847297 25.45%
Overall Luxury Suite Growth
#SEATWinter2013 | www.alsd.com | S E A T | 57
12. THE CORPORATE TICKET MARKETPLACE:
Changes in Premium Seating
Ownership
Conditions in the premium seating industry might be Another little-considered factor is food and bever-
characterized in a single statement: Times are changing. age (F&B) service. Most do not know or understand the
Common thought has always dictated that, if you secure a role that F&B plays in the premium seating industry. The
client, they are yours for a long-term deal. This is true today expectation is for the highest quality product with impec-
for a few select markets only. For the vast majority, it is the cable execution; however, most are unaware of all the
exception, not the rule. preparation that goes into preparing for the event. A great
The old rules for prospecting clients, selling suites, deal happens behind the scenes from the management to
measuring value, and servicing clients are outdated. The the service to the training of the employees. The end result
landscape of premium seat ownership has changed. The is obvious, people eating and drinking, but the daunting
current economy, along with the aging of some venues, preparation that goes into each game is not.
requires that sales professionals look to the research and Over the last few years, revenues from premium seating
become more educated about current trends in order to have faced significant pressure due to economic turbu-
retain customers. lence and rampant corporate downsizing. Service repre-
The economic recession of the last five years has had an sentatives have the opportunity to turn the challenges of
impact on the premium seating industry. Companies must the last decade into an additional stream of revenue for
now justify their expenditures to their boards, customers, the sporting organization/venue. The strategies examined
and even the public more than they ever have in the past. to leverage new industry conditions will help all premium
It is up to sales professionals to understand and translate sales and service representatives achieve greater results
the value of ownership to assist owners in justifying contin- and increase sales. Premium seating sales executives who
ued spending in this area. Premium seating sales profes- understand their current and future clients and are willing
sionals must know how their clients plan to grow their to meet their wants/objectives will stand apart from others
business. Most importantly, they must be able to clearly and solidify profitable and long-term mutually beneficial
articulate how the suite plays a critical part in achieving relationships with their most valuable clients.
their objectives. Take-a-ways on winning in today’s corporate ticket
marketplace:
Companies must justify their expenditures to their 1. Teams need to understand it takes more to keep a
customer today.
boards, customers, and even the public. Sales 2. Stop assuming those who purchased premium
professionals must translate the value of ownership seating know how to activate their purchase.
3. A plan is needed by those who purchase premium
to assist end users in justifying continued spending. seating to payoff long term.
4. The suite administrators should know the goal of
the purchase of premium seating which helps in
The industry is getting creative in its approach to making sure ticket inventory does not go unused.
changing trends. Venues are offering variable terms to get 5. Food and beverage has the power to make an
owners to commit to renewing premium seating. Some event special. Insight is needed in creating value
teams are already reducing suite ownership to sharing by varying the menu.
arrangements that could result in as much as 50% or less 6. The three most important perks to purchasers of
ownership. Some companies may divest its suites entirely premium seating is free parking, high-end gifts
as they choose to use their limited resources elsewhere. and experiences like traveling with the team, and
Other solutions are possible. Teams have to under- getting down to the playing field.
stand the importance of suite administrators to the suite 7. Billing is an issue for premium seating customers
industry. These individuals are the link between the suite who believe they should not be given different
purchasers, users, and team and are in the trenches of suite bills for tickets and food and beverage.
management on a day-to-day basis. The owner can also be 8. Many top executives do not believe ROI is the best
more effective by explaining the underlying reasons why way to evaluate a premium seating purchase; they
premium seating was purchased and how to best manage seem more comfortable with a ROO model.
this inventory. The end result is a win-win situation for all
involved and a greater understanding of what is going on – Dr. Peter Titlebaum, University of Dayton
behind the purchase.
58 | S E A T | www.alsd.com | #SEATWinter2013
13. Premium Seat Fact Sheet
• There are approximately 30,000 suites and 800,000 clubs seats that comprise the
premium seat marketplace in North America.
• In terms of dollar volume, the market has been conservatively estimated to
generate $10 billion per year which only accounts for sports, not the concert or
entertainment side of the equation.
• For a new building in a major market, premium seating now generates nearly
50% of the total ticketing revenue. Much of this income is not considered part of
revenue sharing with the league or its franchises.
• In the past 20 years, nearly every sports team in the country has constructed a
new building, almost entirely as a result of premium seating and the contractually
obligated income (COI) it creates.
• Premium seating consists of both luxury suites and club seating. Club seating,
individual seats in great locations in the venue, are 60% of the marketplace.
• If sold on a per-square-foot basis, club seating is the most expensive seat in the
house. The most expensive club seating is courtside seats. Often, the front row of
courtside seats is more than double the cost of the second row of courtside seats.
• The most expensive suites are for the Super Bowl. However, the greatest revenue
brought in for suites in the US Open tennis tournament. Suites for this event are
sold twice a day for a two-week period.
• Food and beverage is a large component of the suite marketplace. Nearly 20% of
the total cost of a suite can be allocated to F&B alone.
• Occupancy for the premium seat marketplace has dropped a bit since the fall of
2008. But a second generation of premium seating is now being developed with
new innovative approaches.
• The face value of the average ticket owned by a business is $154.
• The average ticket owned by a business is used to entertain $107,624 in potential
or current revenue.
• The average ticket bought on the secondary market by a business is
$366 per ticket.
#SEATWinter2013 | www.alsd.com | S E A T | 59
14. THE CORPORATE TICKET MARKETPLACE:
WHAT DO COMPANIES DO WITH $20
BILLION IN SPORTS TICKETS?
According to the trash can,
sports tickets aren’t worth much. WHO DO COMPANIES GIVE TICKETS TO?
Companies throw away more tickets
than most fans will see in a lifetime.
Marketing 1% Other 6% Our team executives believe that
In fact, 43% of all tickets owned by Business 42% of the tickets used by business
Sponsorship
businesses go unused. The average 12%
Development
58%
are used for revenue growth. In fact:
3 out of every 4 tickets a company
businessperson uses only 7.8 tickets Personal Use owns go to potential or current
total each year. But if tickets are 4% customers.
used correctly, they are worth every Companies plan early for the most
penny. When a businessperson Employee valuable tickets: Of the 76% of
Reward 12%
tickets going to business
invites a guest to a game, that guest development, almost all are
represents $161,544 in revenue for New Clients
distributed within the company a
month or longer before the event
the company. An average luxury 5%
Charitable
suite at just one game costs a Donation 2% More than 90% of tickets used for
company $3,080 and hosts $2.58 Employee Rewards are given out at
Business Development Charitable Donation New Clients the last minute
million in potential revenue. Employee Reward
Marketing
Personal Use
Other
Sponsorship
The following graphical
information comes courtesy of
Spotlight Ticket Management’s
corporate customer study which
pulled data from over 4,000
companies and 5 million tickets.
This sample is the broadest scope of
AND THE MOST
corporate ticket data available from
2012 and includes a range of small
POPULAR LEAGUE IS…
35% Ticket numbers only go so far.
companies with hundreds of tickets
to enterprise giants with tens of 30%
We don’t just track the ticket
millions dedicated to entertainment assets themselves, we also
25% measure the demand.
spend annually.
All ticket data is anonymous. 20% For a not-so-popular game, you
Spotlight has maintained the may have one person asking for
15% 30% 30% one ticket while the big game
integrity of data by adjusting for has fifty staffers fighting over the
outliers and understanding the 10%
17% same ticket.
economic differences between each 12%
5% The NFL is far and away the most popular
major region. 6% 4% league for corporate entertainment today
0% with over 5 people asking for each ticket.
The next closest: the NBA with 1.4 people
College MLB NBA NFL NHL Other* asking per ticket
Sports
*Other includes Golf, Concerts, Broadway Shows, and other live events purchased regularly by businesses
60 | S E A T | www.alsd.com | #SEATWinter2013
15. IF YOU HAVEN’T GOTTEN
THAT INVITE YET…
Most believe tickets are a last
25% minute item. That is not the
case for businesses. In fact,
20% most companies know who is
going to the game more than a
month in advance.
15%
23% 24%
10% 20%
13%
11%
5% 9%
0%
0 to 7 Days 8 to 14 15 to 30 31 to 60 61 to 90 90+ Days
Days Days Days Days
There’s a good chance the person you see up in the suite
works in finance.
Telecom Insurance
3% 3%
Technology
3%
Real Estate
Over half of all sports
Professional
Services
4%
Consumer Products
tickets are owned by
15% 4% only 5 industries:
Banking
5%
Energy & Utilities
14% Health Care 1. PROFESSIONAL
5% SERVICES
2. ENERGY AND UTILITIES
Financial Services Construction
11% 5% 3. FINANCIAL SERVICES
4. MEDIA
Media 5. LEISURE
8% Leisure Food & Beverage
8% 6%
Automotive
6%
*Ticket ownership by industry represents the number of tickets owned by each industry as classified by Dun & Bradstreet.
Each firm is represented in their Dun & Bradstreet industry in the study with over 1000 firms used to compile data.
#SEATWinter2013 | www.alsd.com | S E A T | 61
16. Announcing a New Corporate Ticketing Conference
CTIC: Corporate Ticket Impact Conference
CTIC
2013
Corporate Ticket
Impact Conference
April 16, 2013
MetLife Stadium
For buyers and sellers of premium seating
intended to maximize the value of corporate
ticket assets
The Corporate Ticket Marketplace is undergo- “We decided to do this show after we could clearly see
ing a paradigm shift. What used to work no longer works that the corporations and teams were not on the same
as well when it comes to selling premium seats. page in terms of marketing objectives,” says Bill Dorsey,
As a result of the marketplace shift, the ALSD is Chairman of the ALSD. “Teams were too often selling real
presenting a one-day Corporate Ticket Impact Confer- estate; corporations were buying the experience and
ence (CTIC, pronounced C-tick) intended to solve the return on their business objectives.”
pain points that many corporations feel currently when “What is needed is a better understanding of busi-
it comes to the millions of dollars of ticket assets they ness goals and objectives,” continues Dorsey. “Our annual
purchase. Suite Holder Focus Group at the ALSD Conference each
This is a show with a point-of-view from the premium year is almost always our most highly attended session.
seat ticket end user. We wanted to expand upon what we have learned from
Subjects covered at this April 16th conference at these sessions. CTIC allows us to do that. Teams can
MetLife Stadium, home of Super Bowl 2014, will include: understand better the corporate objectives, and corpora-
tions can better understand how the teams operate.”
• Ticket Utilization CTIC is expected to draw between 300 and 500 at-
• ROI and ROO tendees. More corporations than teams are expected to
attend. There is a $500 cost for the day at MetLife Stadi-
• Ticket Management, De-Bundling
um; it does include breakfast, lunch, and a reception and
• Electronic Ticket Transfer tour of the $1.6 billion MetLife Stadium. Also included are
• Sourcing Inventory for Major Events nearly 50 speakers and 20 sessions.
• How to Truly Entertain Your Best Customers
For more information, go to www.CTIC2013.com.
• Tickets and Technology
Or call:
• The Fan Experience Bill Dorsey
• Buyer Meets Seller Chairman
ALSD
513-674-0555 x102
Bill@alsd.com
62 | S E A T | www.alsd.com | #SEATWinter2013