There are certain tactics which are generally assessed by Search Engines.Search engine optimization is such a technique by which you can grow your business globally.

1. Search Engine Optimization is a natural technique in order to boost the visibility of the webpage in
Search Engine Result Page (SERP). At broader level it’s a part of Internet Marketing. While SEO has its
own benefits, some tends to misuse it by different approaches like Keyword Stuffing, Cloaking, Door-
way, Spam, Piracy, Unauthorized links, etc. Generally these approaches are termed as Black Hat SEO
while the fair methods termed as White Hat SEO. In addition, SEO is wide domain itself consisting into
two major parts – on-page and off-page.
On-page Optimization & Off-page Optimization, Both have their unique characteristics. Since On-page
optimization utterly relies on the Business body or the Developer Cum Content writer. There are certain
tactics which are generally assessed by Search Engines. Since the search engine composed of complex
algorithm like Humming Bird and Brain rank for Google. They are also termed as organic method.
Important tactics of On-page optimization:
1) Content: Content is the king because it is what our most data or web pages developed into.
Search Engine Optimization always looks for relevant content based on the users search
queries. It assess how actually your web page resolve the problem of search queries. These
factors rely on Content freshness, Content Quality, Content Density, Meta Keywords, Title
Descriptions & Meta Descriptions. Generally more the content is unique more chances of it
attain top position in search results. To improve SEO analyst use Keyword planner.
2) HTML & Architecture: Another important aspect is HTML and its structuring. When Search
Engines crawl individual websites they tends to testify whether the page is properly structured
in terms of Headers, page loading speed, AMPs, Mobile Compatibility, etc. To improve SEO
always use headers while defining the web page Content.

2. Off-page Optimization significantly depends on third party associate in order to build better link
building, Social Presence, Trust, PPC, etc. Normally advertisers willing to pay a certain amount in order
to boost the visibility of the page in SERP. There are various methods by which user can increase the
online presence like SEM, SMM, PPC, CTR, Impression, Back links, building trust, etc.
Important tactics of Off-page optimization:
1) Trust & Health: This is normally certified by the search engines on the basis of reviews, trust
among linked sites and positive result orientation. If search engine finds negative feedbacks it
tends to black list the site. Many times publisher tries to use Doorway method which
consequently leads to site blacklists.
2) Link Building: This is one of the most prominent factor in deciding the visibility of the web page
in SERP. This approach is practiced with different sites which are related to the website and
provide links to landing page. But if unnecessary linking if found between various sites. In such
case Google or other search engine usually lowers the rank of the page.
3) Location: It is also an important factor if your target audience belongs to specific areas or
country. In such scenario companies specify the language and location to strict areas as
required.
4) Social presence: Social Media Marketing is utmost valuable where most the users spent time
online over various social media platforms. With the use of Data Analytics company can target
the right audience by throwing ads, forums, polls, forms, etc.
So, what are you still thinking of? Contact a reputed digital marketing company now and hire the SEO
specialist from that source so as to expand your online business on the global pitch and take it to the
pinnacle of success.