Sean McDowell
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Consumers are increasingly concerned about environmental and social issues and are making purchasing decisions based on companies' stances. To remain relevant, companies must create sustainable products through innovation that appeal to consumers and generate profit. Nike and Converse were highlighted for their sustainable initiatives like Flyknit, VaporMax, and Renew Canvas which reduce waste while enhancing performance. Converse's goal is to double business with half the environmental footprint through strategies like using renewable energy and recycled/sustainable materials in their facilities and products.
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Driving Consumers down the eCommerce Purchase Funnel: How to gauge true ROI with Data-Driven Performance Marketing
Chris Clemente - WebMD
This document discusses improving personalization of content for physicians on Medscape. It notes that email currently drives a large percentage of traffic but the physician audience is specialized. Personalizing content based on physicians' specialties, subspecialties, individual interests and other factors could help Medscape engage users better and reduce churn. The document outlines challenges and proposes a multi-phase plan to build out personalization capabilities, including improving targeting of content, analyzing user behavior and interactions, and optimizing the user experience across channels. The goal is to deliver more relevant content to physicians in order to grow reach and engagement with the platform.
Kenneth Kinney
This document provides tips on how to apply behavioral science techniques to increase e-commerce conversion rates. It recommends learning the core neuroscience principles that drive customer buying behavior in order to craft more compelling content. Specific strategies mentioned include priming, attention, reducing negative reactions, social proofing, using unexpected elements to draw distinction, reminding customers of rewards, and testing campaigns extensively. The document emphasizes testing different approaches as there is no single right formula for success.
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永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
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INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
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4. Lean Startup Methodology
5. Agile Innovation Framework
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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12. Design Sprint Framework
13. The Double Diamond
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15. TRIZ Problem-Solving Framework
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17. Stage-Gate Model
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19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsIndustrial Tech SW: Category Renewal and Creation
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Sean McDowell
- 1. PROFIT & PURPOSE NOVEMBER 14-15, 2019 WORLD FORUM DISRUPT BUILDING SUSTAINABLE PRODUCTS THAT ARE LOVED BY CONSUMERS & GENERATE
- 3. PROFIT & PURPOSE SEAN MCDOWELL WORLD FORUM DISRUPT BUILDING SUSTAINABLE PRODUCTS THAT ARE LOVED BY CONSUMERS & GENERATE
- 4. LISTEN TO THE VOICE OF OUR CONSUMER The Neilson Company has tracked consumer preferences for over 50 years. For the first time the #1 global concern of teens is Protecting the Environment. This is a global trend – China, Europe and North America.
- 5. CONSUMERS ARE BUYING BASED ON VALUES Consumers are becoming more purpose driven. Two thirds of consumers globally will buy or boycott a brand solely on it’s position on social or environmental issues.
- 6. FAST FASHION IS BECOMING OUT OF FASHION Consumers are learning that buying too much product is creating more waste. Burberry was recently caught burning $200M of inventory. Followed by a 30% drop in stock evaluation.
- 7. 1/3 SOLD AT FULL PRICE 1/3 SOLD AT DISCOUNT 1/3 NEVER SOLD
- 8. THERE WILL BE MORE PLASTIC THAN FISH IN OUR OCEANS A MILLION PLASTIC BOTTLES ARE BOUGHT AROUND THE WORLD EVERY MINUTE.
- 9. 90% OF THE WORLD BREATHES UNSAFE AIR 350ppm is what is considered safe. We passed 400ppm last year. The fashion industry emissions are projected to increase by 60% by 2030.
- 10. SUSTAINABLE INNOVATION IS NOT A NICE TO HAVE IT’S MANDATORY “Brands that don’t make the world a better place are meaningless.” –Jenna, 18
- 11. OUR RESPONSIBILITY DEFINE NEW, INNOVATIVE, AND MORE SUSTAINABLE PROCESSES THAT CREATE LESS WASTE BE MEANINGFUL. LISTEN TO THE VOICE OF OUR CONSUMER. FAHO2020 SEASONALKICKOFF KEEPITTIGHT/ CONVERSEINTERNALUSEONLY/ DONOTDUPLICATEORDISTRIBUTE
- 12. VAPOR MAX CASE STUDY 1
- 13. FLYKNIT Nike Flyknit technology was inspired by feedback from runners seeking a shoe with the snug (and virtually unnoticed) fit of a sock. This unprecedented precision maximizes performance while reducing the material waste of traditional cut and sew by an average of 60%. The equivalent of six recycled plastic bottles are used in every pair of Flyknit shoes, saving millions of pounds of material from reaching landfills.
- 15. VAPORMAX These sneakers combine two of the most sustainable and most innovative technologies to enhance athletic performance, while helping Mother Nature.
- 16. RENEW CANVAS CASE STUDY 2
- 17. STEP 1: COLLECTORS & CENTER OWNERS STEP 2: RECYCLERS GROUNDS TO GOODS PROCESS STEP 3: FLAKE STEP 5: FABRIC STEP 6: FINISHED GOODSSTEP 4: YARN RECYCLED P.E.T. CANVAS
- 18. R E N E W C A N VA S
- 19. CONVERSE RENEW Incredible support in the MakerSights study. Over 5000 consumers from 4 top markets. Love it! Like it Neutral Dislike it Hate it
- 20. RENEW DENIM These sneakers were made from jeans that were headed to landfill. By using existing fabrics, the upper construction uses 90% less water, 40% less carbon and zero chemical dyes. CASE STUDY 3
- 21. HALF THE IMPACT BIG PICTURE
- 22. DOUBLE THE BUSINESS WITH HALF THE FOOTPRINT OUR GOAL
- 23. WE EVEN RECYCLED OUR WHQ We took a dilapidated building in the middle of Boston, we spent $15M renovating. As a result, we have transformed the North End.
- 24. PLASTIC & STRAW FREE WHQ We changed all of the containers in the marketplace to bio based plastic foot containers that are composed.
- 25. WE USE 100% BCI COTTON By June of next year, Converse will only be using cotton that is sustainable harvested and certified by the Better Cotton Initiative.
- 26. 100% RENEWABLE ENERGY All Converse buildings will be powered by solar, wind or geothermal energy North America = 2019 Western Europe = 2020 Asia Pacific = 2021
- 27. THANK YOU! SEAN MCDOWELL WORLD FORUM DISRUPT