Sean P. Doran has over 10 years of experience in business analysis, project management, and web development. He has a background in analytics, marketing, and customer relationship management. At his current role, he collaborates with business leaders to design analytics systems, utilizes tools like Excel, Salesforce, and Omniture to analyze marketing effectiveness. Previously, he developed web applications and managed online course content, and organized capital project cost savings at other roles. He has skills in reporting, analytics, programming, and CRM tools like Salesforce.com.

1. SEAN P. DORAN
147 Glen Ave • North Adams, MA 01247 • (518) 635-0022 • Sean.P.Doran@gmail.com
P ROFESSI ONAL E XPERI ENCE
Business AnalystProject Manager - July, 2006 – Present
Inland Management Corporation – Williamstown, MA
• Collaborated with business leaders to design, develop, and deploy a companywide analytics system for reporting
of internet marketing performance, advertising effectiveness, and sales rep performance
• Utilized MS Excel to combine various sources of data into a reporting format which provided multi-dimensional
analysis of marketing effectiveness;
o -Data sources included: sales activity, advertising cost, website traffic, email deliverability
o -Identified key business metrics to analyze conversion rates through the sales pipeline
o -Experience with Salesforce.com, Omniture, and Email Marketing tools
• Analyzed the effectiveness of large marketing campaigns and provided recommendations based on advertising
and sales performance
• Organized companywide technology training: “Sales 2.0: Using web based technologies to keep pace with
prospective customers”
• Developed “Easy Button” solutions (custom UI or database triggers) within CRM system, salesforce.com, for
sales and marketing teams to enforce business rules and simplify data entry.
• Collaborated with sales management team to design and develop both an email sales strategy and technology
platform for it to operate on.
• Managed drip marketing campaigns (Stratified into segments depending on Salesforce.com profile and response
to previous marketing)
AnalystDeveloper – January, 2006 – July 2006
SUNY Training Strategies Group - Albany, New York
• Developed web applications, and services utilizing object oriented programming to manage database transactions.
• Managed the development and collaboration of online course content.
o -Utilized LMS for tracking of online course completion
Project Engineer – January, 2005 – September, 2005
Saint-Gobain Abrasives - Watervliet, New York
• Developed an Asset Library database information system using MS Access
• Developed the cost savings justification for capital projects
• Organized time studies for changeover periods, determining the critical path and made recommendations to
increase efficiency
S KILLS & E XPERTI SE
TECHNOLOGIES APPLICATIONS
• Reporting and Analytics • MS Excel & Access, ODBC
• Web Development & Programming (OO, C#) • Visual Studio (.NET), Eclipse (Java), Adobe CS
• Customer Relationship Management • Salesforce.com, MS Access (Legacy)
• Online Marketing Analytics • Adobe Omniture, Google, Yahoo/Bing
• Email Marketing (Drip Marketing, Segments) • SalesGenius, VerticalResponse, Markettraq
E DUCATION & C REDENTIALS
B.S. in Industrial Management Engineering, 2005 • Rensselaer Polytechnic Institute
Minor in Economics, Emphasis in Information Systems
L EADERSHIP
RPI Football Team – Captain Theta Chi Fraternity (Delta Chapter)
•Nominated “Most Valued Defensive” player (2004) • Social Committee - organized social events for 55+
•Lead Team to National Semi- Final Appearance (2003) brothers