2. P R O D U C T D E S I G N
CONTACT: 2133 STOCKTON ST APT201A SAN FRANCISCO, CA 94133 209 275 4017 KRDAVID1028@GMAIL .COM
OBJECTIVE
EDUCATION
SKILLS
EXPERIENCE
To gain valuable experience at a product design firm that aims
to create aesthetically pleasing and functionally sound designs
ACADEMY OF ART UNIVERSITY, San Francisco, CA
BFA Industrial Design
2007 - 2013
Adobe Illustrator
Adobe Photoshop
Autodesk AutoCAD
Autodesk Sketchbook Pro
Ideation Sketching
Microsoft Word
Modelmaking (Foamcore Prototyping, Form Development)
Solidworks
Woodshop/Metalshop Familiarity
VOLARE STUDIO, San Francisco, CA
Intern
2013 - Present
Assist in developing modular furniture collection via product
conceptualization in Solidworks.
REFERENCES Available upon request
KEVIN DAVID
RECOGNITION TESLA MOTOR LODGE FURNITURE project selected for exhibition at Academy
of Art University Spring Show 2013 at The Palace of Fine Arts in San Francisco
VANS, Modesto, CA
Sales Associate
July 2008 - Sept.2009
Promoted and sold merchandise through knowledge of product.
VANS, San Francisco, CA
Sales Lead
2009 - Present
Market and sell merchandise by demonstrating knowledge of product.
Oversee sales team, aiding associates in achieving objectives.
3. DISCLAIMER: All brands represented in this portfolio are used independent
of their respective companies and are intended for exercise purposes only.
T E S L A H A U S
5
U R B A N E
L A U R E A T E
6
5. PROJECT BRIEF
image: The NewYorkTimes
TERRALINK
In a post-disaster situation, people are displaced
from their loved ones. Communication is vital in this environment,
and often the primary methods of cell phones and internet
access are shut down. In order to reunite people and provide
aid, communication must be re-established.
6. USER PROFILE
Calvin is alone outdoors when a Category 4 typhoon hits the city. He is two
miles away from his family in downtown Manila. Hearing-impaired and not
able to shout for help, Calvin takes cover under a slide in a city playground,
wind and debris battering the environment around him. The boy is frozen with
fear and must find a way to reconnect with his loved ones.
C A L V I N A R R O Y O , 1 1
M a n i l a , P H I L I P P I N E S
TERRALINK
7.
8. BRAND SELECTION
TERRALINK
Eton manufactures emergency radios for use in outdoor
and post-disaster settings. These rugged devices utilize
battery, solar, and handcrank power sources to allow
for function in almost any situation. Their product form
language was chosen as a reference for the design of
the Terralink. Ruggedization; large corner radii; durable
exposed fasteners and bright, highly visible color details
being a few of the key aesthetic features used.
9. RUGGEDIZED
H IGH LY-V ISIBLE
ACCENT COLOR S
TERRALINK
IDEATION SKETCHING
capturing the form language
10. TERRALINK
USAGE SCENARIO
delivery of six-count bundle
of Terralink units to disaster site
discover units pull out one kiosk
deploy
base legs
twist to unlock,
then extend
TOP
(three legs
to deploy)
raise to full height by pulling up on handles
12. TERRALINK
MAIN FEATURES + TECHNOLOGY
PHOTOVOLTAIC-PIEZOELECTRIC
CELLS: provide energy from
the sun and ambient vibration
INTERNET CONNECTIVITY: voice
over internet protocol (VOIP)
messaging to disaster relief
operator; capacative touch
screen with one-touch SOS
PROXIMITY SENSOR ACTIVATION:
user simply needs to be
standing near sensor or place
hand or finger near this area
to allow Terralink unit to activate
13. Cross-section allows for six Terralink
units to be bundled in storage
Three screens serving three users
TERRALINK
TRIANGULAR
C R O S S - S E C T I O N
top view
arrows indicate
direction for
bundling together
23. P R O J E C T B R I E F
DESIGN CAPTIVATING LOUNGE FURNITURE
F O R T H E L O B B Y O F A P R O P O S E D
TESLA HOTEL IN SAN FRANCISCO
24. I N T E R I O R S + E N V I R O N M E N T
Investigation of various building interiors was undertaken to
visualize the modernist yet retro ambiance of the Teslahaus.
Inspiration was taken from places such as
Tony Stark’s penthouse from the Iron Man films, the W
Hotel in San Diego, and the Elrod House in Palm Springs.
Envisioned as a pitstop for the Tesla driver on a road
trip, the Embarcadero in San Francisco was chosen
as the primary location for the Teslahaus.
25.
26.
27.
28. E R G O N O M I C A N D V O L U M E T R I C S T U D I E S
1:1 lounge chair models were built to analyze ergonomic viability and the presence of form in full scale.
P LY WO O D C O N S T R U C T I O N
F O A M U P H O L S T E RY
F O A M C O R E F O R M S T U DY
29. D E V E L O P M E N T O F 1 : 1 2 S C A L E M O D E L S
Miniature representations of selected furniture concepts were constructed to examine proportion and three-dimensionality.
S C A L E D C A D O RT H O G R A P H I C S
M O D E L P R O G R E S S I O N
30. ORTHOGRAPHICS_CHEVRONE KEVIN DAVID . FURNITURE DESIGN ONE
1:12 SCALE _ DIMENSIONS IN INCHES
3
.5
2.3°
78° 74°
34
24
23
71°
28
60
29
23
6.5 24.5
ORTHOGRAPHICS_DIAGONE KEVIN DAVID . FURNITURE DESIGN O
1:12 SCALE _ DIMENSIONS IN INCHES
24
15°
6
21
20
95°
4°
3.00
37.4
12.3
10.175° 70°
19 27.322.2
16.3
19
15°
26.7
6°
ORTHOGRAPHICS_MONTE KEVIN DAVID . FURNITURE DESIGN ONE
1:12 SCALE _ DIMENSIONS IN INCHES
43
1.5
24
18.5
9.3
4°
15
21
133°
107°
1.5
24.3
16.3
62°
25.5°
10
42
16.5
53
TESLAHAUS IS A SAN FRANCISCO DESTINATION.
A P I T S T O P W I T H I N T H E G O L D E N G AT E C I T Y
F O R T E S L A E N T H U S I A S T S . T H E Y O U N G , D R I V E N P R O F E S S I O N A L
W I L L B E AT H O M E H E R E , S U R R O U N D E D
B Y A N O S TA L G I C Y E T M O D E R N A M B I A N C E .
R E T R O F U T U R I S M F O R T H E T E C H - S A V V Y M I L L E N N I A L .
F I N A L C O L L E C T I O N
31.
32. C H E V RO N EC O F F E E / S I D E T A B L E
C H E V RO N EC O F F E E / S I D E T A B L E
T a p e r i n g F o r m . M a t e r i a l E m p h a s i s . D i r e c t i o n a l i t y .
33. D I A G O N EL O U N G E C H A I R
D I A G O N EL O U N G E C H A I R
O b l i q u e S e c t i o n i n g . P a r t L i n e E m p h a s i s . A s y m m e t r y .
36. Reading in bars, who does that? One would be
surprised to find out that a lot of reading actually takes place in bars.
The typical literate barfly visits their neighborhood tavern at happy
hour to catch up on the latest best-seller. The act of reading, is of
course, not limited to books. Reading menus, a credit card/ check,
and seeing the face of the person sitting in the bar stool next to you
is not very clear in the poorly-lit environment of a bar.
PROJECT BRIEF
37. USER PROFILE
M a d e l e i n e w o r k s a t a r e n o w n e d p u b l i s h i n g o f f i c e i n S a n
F r a n c i s c o . F o n d o f w o r k i n g o n m a t e r i a l o u t s i d e o f t h e
o f f i c e , s h e o f t e n f r e q u e n t s c a f e s a n d b a r s i n t h e H a y e s
V a l l e y n e i g h b o r h o o d t o r e a d h e r c o p y a n d e n j o y a n i c e
b e v e r a g e . M a d e l e i n e u s e s t h e d i m m o o d l i g h t i n g t o r e a d .
M A D E L E I N E C L A R K , 2 8
C O P Y E D I T O R
38. IDEATION SKETCHING
i l l u m i n a t e d c o a s t e r f o r m s
B E V E R AG E C OA S T E R + TA S K L I G H T
J U X TA P O S I T I O N / I N T E R S E C T I O N
O F F O R M S
39. Exploring the concept of task lighting in bars for reading
necessitated visiting pubs and taverns with mellow atmo-
spheres, versus the raucous environment of a packed
weekend bar. Existing methods of illuminating reading
material were tested to compare reading comfort.
brainstorming on sticky notes at the bar
CANDLELIGHT
PROS: warm, inviting, moodlight
CONS: dim light, danger of flame
CELLPHONE LIGHT
PROS: bright, aimable
CONS: light intensity is disruptive, battery drain
CONCEPT EXPLORATION
t y p e s o f l i g h t i n a b a r e n v i r o n m e n t
40. SKETCH MODEL TESTING
i m p l e m e n t i n g t h e c o n c e p t
V a r i o u s s i z e s o f c i r c u l a r
a n d e l l i p t i c a l c o r k
s w a t c h e s w e r e t e s t e d a s
s h r o u d s t o d i r e c t t h e l i g h t
a w a y f r o m b a r p a t r o n s .
T h e m o d e l w a s u s e d i n a
b a r e n v i r o n m e n t t o i l l u m i n a t e a
f u l l p i n t o f b e e r , c r e a t i n g w a s w a s
c o i n e d a s “ t h e l a v a l a m p e f f e c t . ”
A f u n c t i o n a l m o d e l w a s
f a b r i c a t e d f r o m l a t h e d
p o l y u r e t h a n e r e s i n , a n L E D
c l i c k l i g h t , a n d c o r k l i n e r s .
o n
o l d v s n e w
T H E L AVA L A M P E F F E C T
C O R K S H R O U D S
WO R K I N G S K E T C H M O D E L
o f f
41. STACKED
nesting coasters
The concept of stackability was pursued to give
Aurora Beerealis a purposeful form. The light
shroud also acts as an element which facilitates
Before molding multiple models, stacking sketch
models were made out of sand-blasted plastic
cups. A digital iteration in Solidworks was created
to ensure the coaster would nest into itself.
nesting of multiple coasters.
42. COMPONENTS
i n j e c t i o n m o l d e d c o v e r
p o l y c a r b o n a t e s h e l l
m i c r o L E D s ( x 5 )
b a t t e r y h o l d e r
r e m o v a b l e / r e p l a c e a b l e
c o r k b a s e
c o i n l i t h i u m - i o n b a t t e r y
t o r x s c r e w ( x 2 )
43. PRODUCT USAGE
beneficial task lighting for bar patrons
catch up on a
bestseller while you
enjoy a beverage
close out your
tab in style
break the ice with
a friendly glow
cheers!
44.
45. M E N ’ S F O O T W E A R C O L L E C T I O N F A L L / W I N T E R 2 0 1 3
46. { U R B A N E }
{ L A U R E A T E }
SUAVE, COURTEOUS, AND REFINED IN MANNER
ONE WHO IS HONORED FOR OUTSTANDING ACHIEVEMENT
W H A T I S A N U R B A N E L A U R E A T E ?
47. T A R G E T M A R K E T
D R I V E N C I T Y D W E L L E R . C O M M U T E S B Y B I C Y C L E . W O R K I S
P L AY. M I D 2 0 s - M I D 3 0 s . $ 5 0 , 0 0 0 - $ 7 0 , 0 0 0 A N N U A L S A L A RY.
$ 1 0 0 - $ 3 0 0 P R I C E P O I N T. S O L D AT S TA N D A L O N E S TO R E ,
O N L I N E R E TA I L , B A R N E Y ’ S N E W YO R K , B L O O M I N G D A L E S .
S E G M E N T A T I O N
STREETWEAR FORMAL
P R O D U C T
P E R S O N A
T H E M E T R O P O L I T A N
HEROS JOURNEY’
48. T H E R E T U R N
I N S P I R A T I O N / M O O D
T H E D E P A R T U R E
T H E I N I T I A T I O N
49. I D E A T I O N
COLOUR POP
SPATTERDASH
REPEATED CUSHIONING
54. URBANE LAUREATE IS A CHOICE.
T H E O L D S C H O O L G E N T L E M A N PA I R E D W I T H
T H E YO U N G U R B A N E X P L O R E R . W O R K A N D
P L AY M A I N TA I N T H E S A M E P R E C E D E N C E
F O R T H I S H E R O I N A WO R L D O F A N T I H E R O E S .
