This document discusses the social media platform Scribd. It defines Scribd as a social network for sharing documents like books, magazines, presentations and reports. Scribd allows users to choose whether documents are publicly shared or kept private. The document outlines Scribd's history, how users can access and publish documents, and how marketers can use Scribd to share content and reach customers.

1. Social Media in Marketing- Assignment 3Channels, platforms and toolsMona Petersen 1101808

2. Table of ContentsDefinition Platforms, Channels and ToolsDescription ScribdHistory ScribdSpecial Elements and Use of ScribdWhen using ScribdAverage UserHow to use the topic in Social Media MarketingReferences

3. Definition Platforms, Channels, ToolsA platform, channel or tool is a way through which someone , like a company, can communicate to the customer or reach the customer The different channels are used to update the cutomer and communicate upcoming events, products or more, also to receive feedbackE.g. Facebook, Twitter, Scribd etc.

4. Description Scribd„Youtube for documents“„the social network for reading“Webpage to share documents in all forms: books, magazines, presentation, self written reports and moreSocial reading and publishing webpageEasy access to and publishing from academic papers

5. User can choose for the documents to be published to private or the whole communitySelling of Ebooks and contains professional publishersMakes documents easy to find all over the internet (webpages and blogs)

6. History ScribdFounded in 2007 in CaliforniaIdea: Trip AdlerScribd.comLanguages: English, Spanish and PortuguesePlanning on creating an App for iPhones and Smartphones

7. Special Elements and Use of ScribdSpecial format for the documents: iPaperFormat built for the web that allows the user place documents onto a webpage

8. Documents can be opened with different operating systems

9. Documents get available for everyoneAccessible for everyone

10. When using Scribd?Scribd can be used when searching for best selling books, magzines, presentations, etc.When searching for confiding recourcesWhen publishing/sharing documents (even self written)

11. Average UserEverybody has access to the social media toolTarget group ranges from academics and students to workers and all other peopleUsers get access to Scribd also unconcious, while searching for special documents and finding them published on ScribdPeople who want to share their self written documents