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YOUNG GLORY 2ND BRIEF
GAME ON FOR
SYRIAN REFUGEES
Son Huynh, copywriter
Linh Nguyen, art director
Vietnam
The Approach
To change perception of citizens/politicians about the issue of Syrian Refugees
We can start from their mind ...
A MASSIVE COLLABORATION
To deal with this HUGE matter
we need a HUGE force
Let’s call out for help from the world’s biggest addiction
GAMERSNewzoo and globalcollect estimated that there were
1.78 BILLION GAMERS worldwide as of august 2014.
Why GAMERS game?
To be happier in their everyday lives.
To escape their boring and terrible reality.
But one of the bigges...
SYRIAN REFUGEE LIVES.
Let’s empower them to save more lives.
Real lives.
GAME ON FOR SYRIAN REFUGEES
The Idea
EXECUTION
We coordinate with the world top online games.
One can be:
WORLD OF WARCRAFT
An epic-scale game with more than 1...
We turn gamers into real-world volunteers by releasing new:
LEVELS / QUESTS / MISSIONS under the theme of SYRIA
EXECUTION
EXECUTION
Each mission will come with a clear quest
THE GAME’S CONTENT
Make their gaming to support the Syrians
easy and entertaining.
EXECUTION
1. The Epic Teaser
15-second videos that feature
real stories of Syrian Refugees
before each mission
From how the war ruin...
2. The Heroic Action
Gamers can:
+ Shop for Ultimate weapon against IS
force
+ Train themselves with special skills to
sur...
3. The Immediate Results
Will appear right after each quest.
4. Spread of The Epic Victories
They can announce their achievements
on their social accounts to earn more
fighting points...
5. The Multiple Rewards
When gamers accomplish each challenge, rewards line up for them to
collect:
+ Double their current...
JUST BY PLAYING
THEIR
FAVORITE GAMES.
Gamers will have chances to be parts of
something larger than the game itself.
This ...
OTHER GAMING COMMUNITIES CAN’T WAIT TO
GAME ON FOR REFUGEES
Thanks to the gaming platform, we can broaden our circle of
co...
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Young Glory 2nd Brief - Son Huynh & Linh Nguyen

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Support the Refugees

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Young Glory 2nd Brief - Son Huynh & Linh Nguyen

  1. 1. YOUNG GLORY 2ND BRIEF GAME ON FOR SYRIAN REFUGEES Son Huynh, copywriter Linh Nguyen, art director Vietnam
  2. 2. The Approach To change perception of citizens/politicians about the issue of Syrian Refugees We can start from their mind and then their behaviors BUT that will cost all of us more time than we got And tragedies keep on striking The more efficient way to do Is to get people to take immediate action Turn that action into a movement Make it a habit So we start to change the perception From cultivating a behavior.
  3. 3. A MASSIVE COLLABORATION To deal with this HUGE matter we need a HUGE force
  4. 4. Let’s call out for help from the world’s biggest addiction
  5. 5. GAMERSNewzoo and globalcollect estimated that there were 1.78 BILLION GAMERS worldwide as of august 2014.
  6. 6. Why GAMERS game? To be happier in their everyday lives. To escape their boring and terrible reality. But one of the biggest motivations is TO DO HEROIC ACTIONS ANYTIME, ANYWHERE.
  7. 7. SYRIAN REFUGEE LIVES. Let’s empower them to save more lives. Real lives.
  8. 8. GAME ON FOR SYRIAN REFUGEES The Idea
  9. 9. EXECUTION We coordinate with the world top online games. One can be: WORLD OF WARCRAFT An epic-scale game with more than 11.5 million subscribers (January 2010).
  10. 10. We turn gamers into real-world volunteers by releasing new: LEVELS / QUESTS / MISSIONS under the theme of SYRIA EXECUTION
  11. 11. EXECUTION Each mission will come with a clear quest
  12. 12. THE GAME’S CONTENT Make their gaming to support the Syrians easy and entertaining. EXECUTION
  13. 13. 1. The Epic Teaser 15-second videos that feature real stories of Syrian Refugees before each mission From how the war ruins their life How painful to leave their country How miserable to lose their loved ones How scary to live today Without knowing if they can survive tomorrow
  14. 14. 2. The Heroic Action Gamers can: + Shop for Ultimate weapon against IS force + Train themselves with special skills to survive the toughest circumstances + Get magic spells for Middle East combats + … Each penny will be a step closer for Syrian refugees to a better place.
  15. 15. 3. The Immediate Results Will appear right after each quest.
  16. 16. 4. Spread of The Epic Victories They can announce their achievements on their social accounts to earn more fighting points. It’s also a great way to attract gamers and capture citizens/politicians’ attention.
  17. 17. 5. The Multiple Rewards When gamers accomplish each challenge, rewards line up for them to collect: + Double their current experience points + Free exclusive tools and items + Less time for upgrading magic spells + … These are to build the feelings of intrinsic rewards And turn the heroic action into a huge movement.
  18. 18. JUST BY PLAYING THEIR FAVORITE GAMES. Gamers will have chances to be parts of something larger than the game itself. This massive collaboration superpower will turn gamers into superheroes in real life. In the end
  19. 19. OTHER GAMING COMMUNITIES CAN’T WAIT TO GAME ON FOR REFUGEES Thanks to the gaming platform, we can broaden our circle of cooperation by reaching out to other wholehearted game community.

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