Scott Porad - Startup Day 2011 - Building the Product
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The document discusses an approach to building products called "the simplest thing that could possibly work". It recommends making a prediction, building the simplest version, shipping it, and measuring results. This allows testing business models quickly with minimal investment and easy pivoting. It led to the successful launch of Cheezburger with funny cat pictures. The approach emphasizes progress over perfection and getting to market fast through iterations of predicting, building simple versions, shipping, and measuring.
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Scott Porad - Startup Day 2011 - Building the Product
- 1. Building the Product Scott Porad Cheezburger Network http://bit.ly/sd11-btp
- 5. Make a Prediction Build TheSimplest Thing That Could Possibly Work Ship It! Measure the Result
- 6. Hypothesis I think that if _________ then ________________ because _____________.
- 7. User Story As a __________ , I want _________ , so that ________ .
- 8. How will we measure?
- 9. Hypothesis I think that if _________ then ____________ because _____________.
- 10. User Story As a __________ , I want _________ , so that ________ .
- 11. Cheezburger If we launch a site with funny cat pictures, then people will visit because people like funny stuff. Unbelievably, it worked!
- 12. Second Hypothesis If we launch many sites with funny pictures, then even more people will visit because there are many tastes in humor. Unbelievably, that worked too!
- 14. Ask, “What Is The Simplest Thing That Could Possibly Work?”
- 15. “Could Possibly Work” Meditate on that for a moment
- 18. Understanding #1: Why? To Test a Biz Model Make it fail and move on
- 19. Understanding #2: Why? Easy to Pivot…No Investment No Emotional Attachment
- 20. Understanding #3: Why? Progress over Perfection Get to Market Fast
- 21. Pro Tip #1: One Day Only
- 22. Pro Tip #2: Knifepoint
- 23. Pro Tip #3: Accept Refactoring
- 26. Make a Prediction Build TheSimplest Thing That Could Possibly Work Ship It! Measure the Result
- 28. KTHXBAI!!1!http://jobs.cheezburger.com Technical PM – Core Platform Experienced ASP.NET/C# Developer Experienced Front-End Web Developer http://scottporad.com http://bit.ly/sd11-btp
Editor's Notes
- Facebook buttonsVisits will increaseBecause peer-to-peer recommendations are powerfulI build an awesome iphone camera appI will sell many of themMy camera has awesome filters
- As a userI want to share on facebookso that my friends will appreciate my sense of humorAs a mobile phone userI want a camera with awesome filters So that I can take killer pics
- 9 sitesSeveral weeks each
- Frustration – backlog of ideasPain – one of them failedTrying to figure out what to do to make it cheaper to launch sites…And less painfulThinking of schemes for templatingthen we asked…
- Wordpress + Gmail = Klunky
- Reason Called Ship ItUnrealizedTree in forest
- Social - EngagementSoftware or SAAS - CustomersE-Commerce - Average Order SizeMedia - Unique Visitors