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LOLs, FAILs and User-Generated Content Scott Porad CTO, Cheezburger Network scott@cheezburger.com http://scottporad.com http://twitter.com/scottporad
@scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
UGC is the means to an end. @scottporad.com   |   scottporad.com
The “end” is higher quality content. @scottporad.com   |   scottporad.com
UGC is Not New @scottporad.com   |   scottporad.com
America’s Funniest Home Videos
Successful UGC is about filtering @scottporad.com   |   scottporad.com
Crowdsourcing is based uponThe Wisdom of Crowds @scottporad.com   |   scottporad.com
Simple Independent Diverse Aggregation @scottporad.com   |   scottporad.com
The audience broadcastsback to themselves @scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
@scottporad.com   |   scottporad.com
KHXBAI! Scott Porad CTO, Cheezburger Network scott@cheezburger.com http://scottporad.com http://twitter.com/scottporad

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LOLs, FAILs and User-Generated Content - Scott Porad - Web 2.0 Expo NYC 2009

Editor's Notes

  1. Intro me: CTO, startup background: Seth, ESPN, drugstoreWho saw Ben? Quick background – humor and ugcBen makes it sound so easy, but it actually takes a lot of work…that’s me.
  2. I Can Has Cheezburger? is about LOLcatsWhat are LOLcats? -- a meme where an image is composed of a cat or cats with text placed over them. -- up on the screen here you see the eponymous lolcat from our site, happy cat…asking for a cheezburger. -- as you can see, the happy cat’s english isn’t perfect…if you were a cat your english wouldn’t be perfect either, or maybe it would…who knows…cats don’t really speak out loud. -- this language is known as lolspeak.Anyhow, ICHC -- our first site, launched in early 2007 -- we didn’t create the meme, but the site quickly grew to become the leading online destination for it -- and apparently lolcats make people really happy because lots of people seem to come to the site.
  3. Next, we have Failblog.org. Fail blog is about “FAILs”, basically things that just don’t quite go as plannedBasically, as long as there is one person on earth there will be FAILs, and as long as there are two people someone will laugh at it. So, I guess you could say that Failblog provides a place for human nature to scratch that itch, so to speak.Anyhow, going back to my earlier point, there’s a lot more than 2 people on earth, so we have lots and lots of fails. I don’t know the exact growth numbers—you can look them up on quantcast if you want—but we’ve definitely been enjoying the upward part of the hockey stick for the last year.Anyhow, that’s not all of our sites…
  4. Americas funniest home videosAuthenticity is human nature … we want the real experience, not something phony. And, online UGC is just another version of this…
  5. Americas funniest home videosAuthenticity is human nature … we want the real experience, not something phony. And, online UGC is just another version of this…
  6. Americas funniest home videosAuthenticity is human nature … we want the real experience, not something phony. And, online UGC is just another version of this…
  7. Americas funniest home videosAuthenticity is human nature … we want the real experience, not something phony. And, online UGC is just another version of this…