My education and job history. Contact me for more details. I am interested in learning more about positions in digital marketing (CRO, SEO, etc.), webinar production, or product/project management.

1. SCOTT
BOWEN
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CONTACT
Provo, Utah
801-471-8835
scottbo1@gmail.com
Linkedin.com/in/ScoBo
EDUCATION
Brigham Young University
2004–2009
BA, Communications
Advertising Account
Management Emphasis
Overall GPA: 3.81
SKILLS
Adobe Creative Cloud
(InDesign, Illustrator, Photoshop)
Adroll
Crazy Egg
Google Analytics
Google Business Apps
Google Tag Manager
Grow Dashboards
Hotjar
HTML/CSS
Marketo
Moz
Microsoft Office
Optimizely
Salesforce
Slack
Spreadsheets
Unbounce
EXPERIENCE
Jive Communications Orem, Utah Sept 2014–Nov 2017
Inside Sales Marketing Strategist
Managed budget for all marketing efforts within the SMB vertical.•
Evaluated the performance of lead sources and adjusted spending accordingly.•
Created new reports and dashboards to track sales and lead generation performance.•
Developed email campaigns for specific industries.•
Managed the lead return process with vendors.•
Launched display ad retargeting campaigns.•
Marketing Optimization Specialist
Created A/B tests for our landing pages and website to improve conversion rate.•
Monitored website and landing page performance for conversions and other goals.•
Tracked website SEO performance weekly.•
Created new content to support SMB sales and worked with the creative team on execution.•
Monitored social media channels and promoted blog posts, whitepapers, reviews, etc.•
School Improvement Network Midvale, Utah Mar 2011–Aug 2014
Webinar Manager and Email/Social Media Coordinator
Scheduled, rehearsed, and executed 2-4 webinars a month with up to 1,000 attendees.•
Coordinated, sent, and analyzed marketing email campaigns.•
Arranged exhibit spaces for regional and national education tradeshows and provided•
materials for the sales reps.
University of Utah Media Sales Group Salt Lake City, Utah Feb–Dec 2010
Account Representative
Developed new content for campus newspaper to improve readership.•
Prospected, built, and maintained client relationships.•
Young & Rubicam New York City, New York May–Aug 2009
Account Management Intern—Office Depot account
Owned video evaluation aspect of online contest (Assembled teams, arranged meetings,•
reported results to client).
Researched and wrote competitive analyses and article summaries and monitored social•
media around campaigns.
Office of Information Technology (BYU) Provo, Utah May 2008–Apr 2009
Graphic Designer and Technical Writer for Communications and Training Department
Designed a campaign informing students of campus-wide changes to the ID card, among•
other informational materials.
BYU AdLab Provo, Utah September 2007–April 2009
Account Manager
Conducted and synthesized research into a creative strategy and creative brief.•
Presented research findings and campaign strategies to clients.•