- Online advertising is a growing industry, with one third of small and mid-sized businesses spending an average of $6,800 annually on paid search and display ads. - People see an average of 1,700 banner ads per month but only click 0.1% of the time, showing how ineffective banner ads can be. - Social media advertising is becoming increasingly popular, with businesses expected to shift $9.8 billion to social media ads in 2016, up from $3.8 billion in 2011. LinkedIn advertising has been found to be over 2 times more effective for lead generation than Facebook or Twitter.

1. SOURCES:
1.15 Mind-Blowing Stats About Online Advertising: http://www.cmo.com/articles/2013/7/29/_15_mind_blowing_sta.html
2.15 Alarming Stats About Banner Ads: http://digiday.com/publishers/15-alarming-stats-about-banner-ads/
3.A rosy outlook for online ad sales: http://www.internetretailer.com/2013/05/02/rosy-outlook-online-ad-sales
4.What Do Small Businesses Spend on Web Marketing:
http://www.rickwhittington.com/blog/small-businesses-web-marketing-spending/
5. Small Business Ad Spending in 2013: http://www.valpak.com/media/2013-small-business-ad-spending.jsp
6. SMBs Spend An Average 46% of Marketing Budget on Digital:
http://searchengineland.com/smbs-spend-an-average-46-of-marketing-budget-on-digital-177502
7. http://mashable.com/2013/10/28/facebook-ad-success-q3/
8. https://blog.twitter.com/2013/nielsen-brand-effect-for-twitter-how-promoted-tweets-impact-brand-metrics
9. http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-
Than-Facebook-Twitter-New-Data.aspx
Presented by SCORE.org
Go for the right eyeballs
and you’ll see real results!
One Thirdof small and mid-sized businesses
Buy OnlineAdvertising
Spending an average of
$6,800 Annually
(Paid Search & DisplayAds)
3%
think that
pay-per-click
ads are
effective
ATypical Person Sees
1,700Banner Ads
Per Month
But clicks just
0.1% of the time!
Delivers 25% of the ads
on the internet.
Clicks up 29%
Revenue/Click up 176%
(2012 vs. 2013)
Facebook...
Ads build awareness and
30% greater brand
favorability.
55% greater purchase
intent than non-engagers
Twitter...
60% of users have
clicked an ad.
Has a visitor-to-lead
conversion rate 3X
higher than Facebook
or Twitter.
LinkedIn...
...So many businesses are
shifting their $$$ to social
media advertising:
$3.8B
2011
$4.8B
2012
$5.9B
2013
$7.0B
2014
$8.3B
2015
$9.8B
2016
% of ads that are never seen: 77(!)