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Reference: http://www.slideshare.net/happyman0709/digital-advertising-agencies-2013 http://econsultancy.com/ph/blog/62344-55-of-businesses-plan-to-increase-digital-marketing-budgets- in-2013 http://www.digitalstrategyconsulting.com/intelligence/2013/06/digital_marketing_in_latin_america_ 2013_a_snapshot_of_the_internets_fastest_growing_region.php http://www.digitalstrategyconsulting.com/intelligence/2013/06/latin_america_online_shopping_trendshttp://www.digitalstrategyconsulting.com/intelligence/2013/06/latin_america_online_shopping_trends _clothing_and_electronics_top_categories_for_web_shoppers.php http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp http://www.emarketer.com/Article/Middle-Class-Leads-Mobile-Internet-Growth-Brazil/1009943 http://international.virket.com/platforms/ Digital Agencies marketing Theincreasingimportanceoftechnologyinreachingfragmentedaudiencesishelpingdigital marketingcompaniestoestablishastrongpresencethesedays.Itisatrendthatisgrowing. ofmarketersplan toincreasetheir relationshipswith digitalagencies inthenext 12months. ofbusinessesintend toincreasetheir digitalmarketing budgetsin2013. 58% 50% 55% Businessesoutsourceupto50% oftheirdigitalmarketingactivities 4 EmailMarketing 37% 7 Design,Development andMaintenanceof CorporateWebsite 35% 3 MobileMarketing 45% Analytics 36% 6 2DigitalorOnline Advertising 46% 5 ContentCreation andManagement 36% 8 SocialMediaMarketing 34% 50% Search Marketing 1 TheTop8DigitalMarketingActivitiesOutsourced 83% ofmarketerssaidsocialmedia isimportantfortheirbusiness. 60% 2015 Spendingonmarketinganalyticsis expectedtoincreaseupto60%by2015. DigitalMarketingInfluenceinLatinAmerica Onlinepopulationgrewto147 millionvisitorsinMarch2013. 147M March 2013 Consumersspent10hoursonline permonthonSocialNetworkingsites. Facebookisthe mostused socialnetwork inLatinAmerica. Wal-Mart'sonlinevisitorsreached12million inMarch2013---makingitthefastest gainingpropertyofthetop10most-visited retailwebsitesbyLatinAmericaconsumers. 12MOnline Visitors Onlineadvertising inBrazilresultedto 130billiondisplayad impressionsdelivered inMarch2013. 130B ofArgentina'sinternetpopulation viewedonlinevideocontentin March2013. 95% MexicooutrankedArgentina, Brazil&Chileintermsof havingthemostnumberof digitaltrafficdeliveredby mobilephonesandtablets. ofLatinAmerica consumersshop viaanonline advertisement. 35% Thetotalnumberofonlineshoppers inLatinAmericahasincreasedupto 16%inthepastyear.16% ShoppersinBrazilandVenezuelawerefound tobethehighestonlinespendersin2012. Almostallinternet usersinBrazilare expectedtogo onlinethrough mobilephonesby 2017.
2.
The increasing importance
of technology in reaching fragmented audiences is helping digital marketing companies to establish a strong presence these days. It is a trend that is growing. digital marketing agency
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