As you know, scope of work is an essential process for all agencies. But, if you’re going about it the wrong way, it costs the business precious time and money. At our recent breakfast event, Tangram Founder, Helen Johnson shared her expert scoping tips and insights from over 10 years of industry experience.

1. SCOPE IT
RIGHT

2. A LLOW U S TO IN TR OD U C E
OU R SELVES…

3. SCOPE IT RIGHT 12th April 2018 TA N G R A M
A B O U T TA N G R A M
We have worked with
agencies all over the world
and have clients across
four continents
We help organisations make
sense of business processes,
design solutions fit for purpose,
and help you embed them with
your teams
Our team have implemented
agency management workflows
& systems in to hundreds of
agencies

4. SCOPE IT RIGHT 12th April 2018 TA N G R A M
O U R C L I E N T S & PA R T N E R S

5. OU R PR OC ESS

6. There are several parts of the Tangram process.
Some businesses may need to go through every
step, others may want to focus on one or two.
Essentially, the outcome should be the same:
a more efficient, productive and profitable business.

7. REVIEW & ASSESS

8. MAXIMISE YOUR STRENGTHS

9. REDESIGN & RESHAPE

10. CREATE SMART SYSTEMS

11. IMPLEMENT & UPSKILL

12. ENDURING SUPPORT

13. TH E C H A LLEN GE W ITH
TH E A GEN C Y SOW

14. SCOPE IT RIGHT 12th April 2018 TA N G R A M
S C O P E C R E E P I S O N E O F O U R B I G G E S T C H A L L E N G E S
63% of agencies cite lack
of scope management as their
largest profit killer
*source: the soda report

15. SCOPE IT RIGHT 12th April 2018 TA N G R A M
of projects
deliver on time
*Source: KPMG 2017
project survey
31%
completed
within budget
*Source: Pulse of the
profession survey 2017
59%
of agencies don’t charge
for any scoping time
*Source: Benchpress by The WOW
Company
40%
I T ’ S N E V E R B E E N M O R E C R I T I C A L TO G E T I T R I G H T…

16. SCOPE IT RIGHT 12th April 2018 TA N G R A M
We all know what it should look like:
The deliverables
The cost
The inclusions
The exclusions
The assumptions
T H E I N G R E D I E N T S O F T H E S C O P E O F T H E W O R K

17. SCOPE IT RIGHT 12th April 2018 TA N G R A M
Y E T, N A I L I N G T H E S O W I S H A R D E R T H A N E V E R
Shortened timelines & a lack of time for scoping = less time to seek internal expert advice
The complexity involved with today’s work, means that avoiding a mis-scope is trickier.
Turnover & experience of Account Mgt, Project Mgt and Producers
Lots of data, but a lack of clarity

18. SCOPE IT RIGHT 12th April 2018 TA N G R A M
T H E I M PA C T

19. SCOPE IT RIGHT 12th April 2018 TA N G R A M
T H E I M PA C T
If your concept development phase was undersold (vs market average) by 10% on
just Creative Direction
Average CD Hourly Rate in AU = $260AUD*
Average CD Hours estimated for overseeing concept development = 14*
$3640 * 10% = $364
Vs Market average, annually: $150K loss on one role before we’ve even started Average
number of projects per year 412 Tangram Client Data
*Data by Scope

20. EN TER SC OPE.

21. SCOPE IT RIGHT 12th April 2018 TA N G R A M
S C O P E & TA N G R A M
TURNING AN
ART
INTO A SCIENCE

22. SCOPE IT RIGHT 12th April 2018 TA N G R A M
Uses live data from over 4 million jobs from more than 800 agencies as a baseline for your
scope estimate….
… with ongoing feeds
25% of their data is from Australia
Introduces Scopemarks
T H E L O W D O W N

23. SCOPE IT RIGHT 12th April 2018 TA N G R A M
T H E D ATA
E.g. Platform Development
E.g. Creative Brief
E.g. Creative
E.g. Creative Director
E.g. Advertising Campaign
Client Name/ Client Rate Card
Based upon client’s ratecard
Bank of industry or agency
deliverables
Bank of industry or agency components (by deliverable)
Bank of industry departments used to deliver the component
Client
Scope
Deliverable Deliverable Deliverable
Component Component
Department Department
Role
Role Rate
Hours
Role 3rd PartyBank of industry or agency roles used to deliver the component
Industry rate for the role
Industry number of hours for the role

24. SCOPE IT RIGHT 12th April 2018 TA N G R A M
S C O P E M A R K R AT E S

25. SCOPE IT RIGHT 12th April 2018 TA N G R A M
S C O P E S O F W O R K

26. SCOPE IT RIGHT 12th April 2018 TA N G R A M
B E N C H M A R K I N G

27. LET’S TA K E A PEEK …

28. SCOPE IT RIGHT 12th April 2018 TA N G R A M
T H E H O R S E ’ S M O U T H

29. SCOPE IT RIGHT 12th April 2018 TA N G R A M
Q&A
A N Y M O R E F O R A N Y M O R E ?

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