Peter Vistisen discusses the importance and evolution of science communication (sci-vi) principles between 2017 and 2020, emphasizing its broad applications and the necessity for clarity in conveying scientific concepts. He raises questions about the balance between art and factual communication, the role of various stakeholders, and the potential for accessible grassroots engagement in sci-vi. The document underlines the need for authenticity and responsibility in scientific communication to prevent misunderstandings and ensure effective public engagement.

1. SCI-VIAN INITIALFRAMING OFTHE CONCEPT
PeterVistisen
AssociateProfessor,PhD
Sayhi:vistisen@hum.aau.dk
@petervistisen

2. WHAT DID WE LEARN
2017-2020?
IT’S BROAD!-NOTJUSTONETHING
IT’SIMPORTANT-WENEEDSCIVI
ITDOESHAVEASETPRINCIPLES

3. THE NEED FOR SCIVI
…ismoreimportantthanever!

4. THE NEED FOR SCIVI

5. WHICH……principlesgovernSCI-VI?

6. ANIMATION CLASSIC

7. grants teaching
Vistisen 2017
communicate
expertnovice
high-filow-fi
peer2peer public
objectivesubjective
think
SCI-VI PRINCIPLES

8. communicate
expertnovice
high-filow-fi
peer2peer public
objectivesubjective
think
grants teaching
Vistisen 2017
SCI-VI PRINCIPLES

9. high-fi low-fi
FIDELITY
CENTER FOR DISEASE CONTROL, US (CDC) ASAP SCIENCE
…theobviousone

10. expertnovice
ASAP SCIENCE RHELOGIC
AUDIENCE KNOWLEDGE

11. communicate
KURZEGESAGT LANCASTER U
think
COMMUNICATIONVS.THINKING

12. DIFFERENT
ROLES…
peer2peer teaching publicgrants

13. peer2peer teaching publicgrantspeer2peer teaching publicgrants
SDU / WE LOVE PEOPLE TEDEd
RHEOLOGICMAN DIESEL

14. XVIVO
OBJECTIVITY?
KURZEGESAGT
objectivesubjective
!!!

15. objectivesubjective
!!!

16. communicate
expertnovice
high-filow-fi
peer2peer public
objectivesubjective
think
grants teaching
Vistisen 2019Vistisen 2019
SCI-VI PRINCIPLES

17. communicate
expertnovice
high-filow-fi
peer2peer public
objectivesubjective
think
grants teaching
SCI-VI PRINCIPLES
Vistisen 2019Vistisen 2019

18. communicate
expertnovice
high-filow-fi
peer2peer public
objectivesubjective
think
grants teaching
Vistisen 2019
SCI-VI PRINCIPLES

19. EVOLVING PRINCIPLES
NEWCONSIDERATIONS SINCE LASTYEAR

20. activepassive
PARTICIPATION?
AarhusUniversity (2017)

21. ARTVS.FACT?
ConcreteAbstract
JUAN DELCAN KATAPULT

22. ARTVS.FACT?!?!
ConcreteAbstract ???

23. POINT(S) OFVIEW
PluralisticSingular
KURZGESAGT

24. communicate
expertnovice
high-filow-fi
peer2peer public
objectivesubjective
think
grants teaching
concreteabstract
passiveactive
pluralisticsingular

25. WHAT’STHE NEXT FRONTIER FOR SCIVI?

26. Someone(ananimator) createssomething(Sci-Viproduct)
inacertainquality(form)withsomeintent(aim)forsomeone
(a‘customer’)towardssomeoneelse(auser)withinacertain
pricerange(economy) throughacertainchannel(medium)
TRANSPARENCY

27. STAND ALONE STORY
(e.g.‘New People’)
CONTAINED SHORT
(e.g. explainer videos)
CONTAINED LONG
(e.g.AniDox)
‘BUSINESS’ CARD
(e.g.PhD-Cup)
CONTAINED INTERACTIVE
(e.g.Songbird VR)
TALKING HEADS
(e.g.non-animated Youtubers)
…ESTABLISHGENRES

28. RESEARCHINSTITUTIONS
FUNDINGPARTNERS
FROMOUTSIDE-IN
TOINDSIDE-OUT
MEDIAOUTLETS
VISUALSTORYTELLERS
THESCIENCECOMMUNITY

29. A LOT OF QUESTIONS
TO DISCUSS TODAY…
HowdotheprinciplesofSCI-VIalignorconflictwithtraditional art&experiencevisualizations?
Theroleof SciVi-communicatescienceorstrivetosupportthescientificprocessthroughSciVI?
Howdowematchknowledgepartners,animationproducersandpublicstakeholdersmostsuitably?
ShouldSciVihaveacommonmodelofautenticityforitsinformation-likethescientificpeer-review?
HowdoweensurethatSciVIdoesnotaddtomisunderstandingsormisuseof information?
HowdoweensurethatSciVigrowstonotbelimitedtoeitherprovenorganisationsortothefewwho
knowssomeonewhoknowsaskilledSciVianimator-howdowegetthegrassrootexplainersinvolved?

30. HAVE AN
AWESOME DAY!

31. Thank
you Andgetintouch!
@petervistisen
https://linkedin.com/in/vistisen/