The Next Web's presentation for the School of Social event: "Confessions of a Social Media Manager". Presented by Laurens

1. Confessions of a
Social Media
Manager
My social media toolkit
+
Dealing with trolls TNW-style
Matt Navarra. Social Media Director, The Next Web

2. Introduction
Matt Navarra
• Social Media Director, The Next Web.
• Started April 2013.
• Previously worked for UK Government in digital
communications post(s).
• Work from home near Cardiff.

3. on Social
4.7m followers across all social networks
- 2.5m Google+
- 1.6m Twitter
- 600k Facebook
- Growing presence on Instagram, Vine, Snapchat,
Pinterest... etc.

4. My social media toolkit

5. • Product developed in
partnership by Dataminr +
Twitter
• Provides alerts to tweets about
pre-defined topics or keywords
• Used by most major news
rooms globally
Price: $expensive
www.dataminr.com

8. • Popular tool amongst
publishers like TNW
• Used to publish to multiple
social networks
manually/automated at
optimum time
• Ability to monitor and respond
to social posts by users +
provide analytics
Price: $expensive
www.socialflow.com

11. • A discovery, analytics and
'viral' alerts tool for Facebook,
Twitter, Instagram and Vine.
• One of few tools with rich
Facebook features.
• Also has a Chrome Extension
Price: $expensive
www.crowdtangle.com

14. • Small tool launched in 2015.
• Enables you to share an article
via a tweet with an image in
seconds.
• Available on iOS or Chrome
Extension.
Price: $FREE
www.twitshot.com

17. • BuzzSumo
• Spike by NewsWhip
• Signal by Facebook
• PullQuote
• Social Rank
• TwitterCounter (of course!)
Other top tools I use

18. Trolls & Comments on
Social
Dealing with them TNW-style...