This document summarizes a workshop on digital communication tools for libraries. It discusses focusing communications on the tools library users interact with most. It then provides a brief overview of several digital tools covered in the workshop, including online publishing, QR codes, geolocation, mobile apps, video, blogs, Twitter, Pinterest, and Foursquare. Examples are given for how libraries can use QR codes, whiteboard videos, and analytics tools to promote their resources. The full report from the workshop is available online.

1. Digital Communication
Bursary receivers report
‘Digital Marketing Toolkit’

2. Connected Communities
Focus on the tool with which your
library users are most likely to
interact (user community focus)
Problems:
Off the Peg V Tailored Messages
Most Advertising doesn't work
People should see your message
more than once
Host externally, Embed locally
Agenda:
• Online publishing, images
• QR Codes
• Geolocation
• Mobile Apps
• Video
• Blogs , Tumbler
• Twitter, Pinterest.

3. Reap the Whirlwind
• http://www.kizoa.com/slideshow-maker/d18688439kP119908749o1/digital-marketing-summary
Whirlwind tour of
online services and
tools for use with
promoting your
services.
Very library focused.
Glad to have some
experience with
social media etc.
before attending.
Made with Kizoa

4. So…
What happened next

5. Foursquare
or even if you don’t build it – they will.
Before > not Library’s content After … the panic

6. Visual.ly
Usage stats for website
based on Google
Analytics account
Weekly e-mail on usage
trends
Helps highlight if there is
Unexpected drop

7. QR code promotion:
E-books
• https://www.powtoon.com/show/dZ0ODmcApIN/mission-qr-code/
• Generate QR code on snap.vu
• Local Book Jacket Image
• Create Poster
• Hang Poster
• Watch for alerts from snap.vu
that QR code has been scanned
• Don’t get carried away …
• Project Gutenberg, Ebsco E-
Books…
• Book blanks…
Made using Powtoon

8. Whiteboard promotion:
Technological University
for Dublin - Libraries
• https://www.youtube.com/watch?v=T0h1XRxdeao
• Why whiteboard:
• White board videos have
been found to improve
recall. Their fun style
puts people in a good
mood making them
more receptive to your
information.
• Videoscribe example
• Made using videoscribe: http://www.videoscribe.co/

9. Pay attention to where your user
traffic is.An Leabharlannai &
Humanities Resources blogs
Google +

10. Full report on blog / google+
• http://anleabharlannai.blogspot.ie/2014/12/d
igital-communications-digital.html
• https://plus.google.com/+NiamhWalkerHeado
n/posts
• Report covers each section of the day,
communications tool covered and examples
for how to apply to / use for libraries.

11. Credit
• Vector Images from http://www.freepik.com