This document discusses the future of digital-only journal publishing and some of the possibilities and challenges involved. It notes that scholars prefer journals that are easy to skim, portable, searchable, annotatable, ingestible, and printable. However, current journal production workflows focus on PDFs, which do not support interactivity or portability well. Emerging pressures from scholars' usage patterns, production challenges, and market forces will likely lead to journals that are produced using automated HTML workflows, available in multiple formats, and put the needs of scholars first across different stages of research. HTML may become the canonical format over PDF as it allows for more flexible options.