This document provides an introduction to using schema.org for marking up web pages. It explains that the first step is to declare an element with the itemscope attribute to identify what is being described. Next, the itemtype attribute specifies what kind of thing is being described by providing a URL for the type. Finally, individual properties of the itemtype can be specified using the itemprop attribute. The full list of available itemtypes is available at a provided URL.

1. schema.org
the very basics

2. getting started with
schema.org

3. Step one: declare your
element
<div itemscope>
</div>

4. Itemscope
• makes the thing you are describing explicit. “This
is what I’m talking about, and nothing else.”

5. An example:
why it can be important to
be explicit.

6. itemtype
What kind of thing is it?

7. <div itemscope itemtype=“http://schema.org/
Person">
</div>

8. What kind of itemtypes are
available?
• http://schema.org/docs/full.html

9. Itemprop
What property does the itemtype have?

10. itemprop