Schema is a best way of making it easier for search engines to find and display your content. Schema microdata is implemented to the content of a page to define the exact meaning and treatment required for the page.

1. Presented by Ivan Yordanov
What is Schema?
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2. Schema is a kind of microdata that makes it simpler for
search engines to parse and interpret the information of
web pages more accurately and efficiently so as to serve
relevant results to users based on the queries. When
Schema markup is added to an HTML, the way a page is
displayed in SERPs is improved. This will enhance the rich
snippets that are displayed beneath the page title.
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3. What is Schema.org?
Schema.org is a project that provides a particular set of agreed-
upon definitions for microdata tags. It is the concentrated home on the
web for schema projects, a result is collaboration between Google, Bing,
Yandex and Yahoo to standardize structured markup. Presently, Google
considers it as the “preferred” method to structure your content if you
want to have a rich snippet in search.
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4. How Schema.org Work?
Schema microdata is implemented to the content of a page to define
the exact meaning and treatment required for the page. Schema attributes
and elements can be added directly to the HTML code of a web page to
provide additional information to the search engines.
Let's check out this example:
Abraham Lincoln was born on
Feb. 12, 1809
He was known as Honest Abe and served as American President.
On April 15, 1865, he was assassinated.
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5. A machine that is fluent in Microdata will understand the above content
through 3 main attributes:
1. itemscope delineates the outlines the content that is being described
2. itemtype classifies the type of object being described (in the above case a
person)
3. itemprop supplies the persons details (in the above case, date of birth,
nickname, job title and date of death)
However, someone would see,
"Abraham Lincoln was born on Feb 12 1809. He was known as Honest Abe
and served as American President. On April 15, 1865, he was assassinated"
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6. Benefits Of Schema.org
When schema microdata is included in your HTML code,
it will help search engine crawlers interpret the content of your
page accurately and effectively. No doubt with this your visibility
will increase. Schema is a best way of making it easier for
search engines to find and display your content.
Schema can also improve your website's rich snippets giving
your site a priority in SERPs.
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7. Thank You
Go Live UK Ltd
52 Great Eastern Street
London, EC2A 3EP
www.goliveuk.com
Е. info@goliveuk.com
T. 020 77299 330
F. 087 00941 053