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This document discusses the changing landscape of media consumption, noting that viewing habits have shifted from traditional radio, TV, and networks to on-demand services available anytime across multiple devices. It addresses that fewer people now watch the same content at the same time due to time-shifting and pausing capabilities. The document questions whether TV advertising can still be effective with fewer live viewers and how time-shifted viewing can be used to promote other content and technologies.
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsMastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Schedule, what schedule rethinking appointment tv.
- 1. Schedule, What Schedule? Rethinking Appointment TV. The Future of Media Consumption
- 2. Media Consumption up to Now ● Radio ● TV ● Big 3 Networks ● The Birth of Reruns ● Pay Cable ● VHS -->DVD-->BluRay home media ● 500 channels and nothing's on ● On Demand ● Youtube channels, New Fronts, Mobile, Ultraviolet, Aereo, Slingbox, etc
- 3. Addressing the New Normal ● Media Viewing in a thousand new ways ● Time-shifting more and more content ○ Fewer audiences viewing the same content at the same time ○ More pausing, re-playing, jumping to highlights and other user behaviors ○ East Coast / West Coast out of sync on social media ● Tweet seats in theatres ● Only a few formats ensure LIVE VIEWING ○ Voting competitions ○ News ○ Sports
- 4. Looking Into the Future of Appointment TV ● Can TV advertising survive the shrinking LIVE viewing audience? ● How can the time-shifted audience be leveraged to make other content popular? ● What technologies can help? ● What content strategies can help?